A

Micro Project On

“Report on anti-theft travel backpacks”

Submitted by
64.Vijayraj Wakude

Under Guidance of
Mr. D. W Chinchkhede

Diploma Course in Information Technology

(As per directives of I Scheme, MSBTE)

Sinhgad Institutes
Sinhgad Technical Education Society’s
SOU. VENUTAI CHAVAN POLYTECHNIC, PUNE - 411041
ACADEMIC YEAR 2024– 2025
Maharashtra State Board of technical
Education Certificate
This is to certify that, Mast. Vijayraj Wakude with Roll No. 64
of Third Semester of Diploma in Information Technology of
Institute Sou. Venutai Chavan Polytechnic (Code:0040) has
successfully completed the Micro-Project in Entrepreneurship
Development (22032) for the academic year 2024-2025.

Place: SVCP, Pune Enrollment No:

Date: Exam Seat No:

Mr. D. W Chinchkhede Mr. U. S. Shirshetti Dr. M. S. Jadhav

Course Teacher Head of Department Principal

 Annexure – I
Part A-Micro project proposal

A. BRIEF INTRODUCTION:

Anti-theft travel backpacks are innovative and essential accessories for modern travelers, designed
with advanced security features like lockable zippers, cut-resistant materials, and hidden
compartments. As global tourism grows, so does the demand for products that ensure the safety of
personal belongings. These backpacks address the increasing need for security, especially among
solo travelers, backpackers, and tourists exploring busy or unfamiliar areas. In addition to safety,
many anti-theft backpacks offer functional benefits, such as USB charging ports and ergonomic
designs, making them practical and convenient for extended travel use.

B. AIM OF THE PROJECT:

The aim of this project is to analyze and assess the market potential for anti-theft travel backpacks as
a tourism product. This includes understanding the demand drivers, target audience, and competitive
landscape within the tourism accessories market. By identifying the key features that appeal to
modern travelers—such as enhanced security, durability, and convenience—the project seeks to
outline a strategic plan for positioning and promoting anti-theft backpacks to maximize their appeal
and profitability in the tourism sector.

C. INTENTED COURSE OUTCOME:

a. Identify your entrepreneurial traits.

b. Identify the business opportunities that suits you.
c. Use the support systems to zero down to your business idea.
d. Develop comprehensive business plans.
e. Prepare plans to manage the enterprise effectively. .
D. RESOURCES REQUIRED:

Name of Resource
Sr. No. Specification
Required
1. Laptop Dell - i7 ,16 GB RAM
2. Operating system Windows 11
3. Software Google chrome

E. ACTION PLAN:

SR.NO. DETAIL OF ACTIVITY WEEK

1 Discussion and finalization of topic 16/08/2024
Preparation and submission of
2 23/08/2024
Abstract
3 Literature Review 13/09/2024
4 Collection of Data 20/09/2024
5 Discussion and outline of Content 04/10/2024
6 Editing and proof Reading of Content 18/10/2024
Compilation of Report and
7 25/10/2024
Presentation
8 Final submission of Micro Project 01/11/2024

GROUP MEMBERS:

Roll. No. Name of group members

64 Vijayraj Wakude
 Annexure II
Part B- Micro-Project

1. Rationale

Globalization, liberalization and privatization along with revolution in information

technology have opened up new opportunities transforming lives of masses. In this context,
there is immense opportunity of establishing manufacturing, service, trading, marketing and
consultancy enterprises by diploma engineer. Our fast-growing economy provides ample
scope for diploma engineers to succeed as an entrepreneur. Entrepreneurship requires distinct
skill sets which are attempted to be developed through this course. To begin with, this course
aims to develop the competency and the related outcomes in order to start small enterprises.

2. Course Outcome Addressed

a. Identify your entrepreneurial traits.
b. Identify the business opportunities that suits you.
d. Develop comprehensive business plans.

3. Actual Method Followed

The process for this micro project is to make a "Report on anti-theft travel backpacks"
We collect information and organize by following points:
1. Collect the information on Notepad.
2. Show the information to faculty.
3. Learn about layers of atmospheres.
4. First make a raw report and then correct it.
5. After all the corrections make a proposal.
6. Prepare a project on “Report on anti-theft travel backpacks”
7. Make pdf of report and print it.
 ANNEXURE III
Evaluation Sheet for the Micro Project

Academic Year: 2024-2025 Name of the Faculty: Mr. D. W Chinchkhede

Course: Entrepreneurship Development (22032) Semester: Fifth

Title of the project: " Report on anti-theft travel backpacks."

COs Addressed by Micro Project:

S. No Course Outcomes
a) Identify your entrepreneurial traits.
b) Identify the business opportunities that suits you
d) Develop comprehensive business plans.

Major learning outcomes achieved by students by doing the project

(A)Unit outcomes in Cognitive domain:

1b. Explain the given terms related to Entrepreneurship

2b. Describe the scheme(s) offered by the government for starting the specified
enterprise.
2e. Describe the market study procedure of the specified enterprise.
4a. Justify the importance of the business plan for the given product/service.
4d. Prepare the details of the given component of the given startup business plan.

Comments/suggestions about team work /leadership/inter-personal

communication (if any)

……………………………………………………………………………………..
Marks out of 6 Marks out of 4
Rol for for
l Name of the Student performance in performance in Total
No group activity oral/ Marks out
(D5 Col.8) presentation of 10
(D5 Col.9)
64 Vijayraj Wakude
 (Name & Signature)
Product Overview:
Anti-theft travel backpacks are specially designed to offer enhanced security and convenience for
travelers. These backpacks come equipped with features like lockable zippers, RFID-blocking
compartments, cut-resistant straps, and hidden pockets, all aimed at protecting personal belongings
from theft. Additionally, many models include practical features such as USB charging ports, water-
resistant materials, and ergonomic designs for comfort during extended travel.

With the rise in global travel, particularly among tourists and solo travelers, there is a growing need for
products that ensure the safety of personal items while on the move. Cities and tourist hotspots,
especially those with crowded areas, are often targets for pickpockets and petty theft. Anti-theft
backpacks address these concerns by offering a secure and practical solution for keeping valuables safe
during travel, making them highly desirable for those who prioritize safety and convenience.

The primary target customers for anti-theft travel backpacks are tourists, backpackers, solo travelers,
and business travelers who frequently visit crowded or unfamiliar areas. The product appeals to
individuals who prioritize security, convenience, and durability in their travel gear. Additionally, tech-
savvy travelers looking for added functionality, such as USB charging capabilities, are also key
customers for this product.
Market Analysis of anti-theft travel backpacks
Industry Overview:

The tourism accessories market has seen significant growth over the past decade, fueled by the rising
number of international tourists and the growing demand for convenient and secure travel products. As
travelers become more conscious of the safety and security of their belongings, the demand for anti-
theft products, including backpacks, is increasing. The tourism accessories industry is characterized by
a mix of functional, durable, and innovative products designed to enhance the travel experience. In
particular, the travel gear sector has evolved to incorporate smart and security-focused features,
making anti-theft backpacks a highly attractive category within the market.

Target Audience:
The target audience for anti-theft travel backpacks consists of:
 Frequent Travelers: Individuals who travel regularly for both business and leisure purposes.
This group is highly concerned with convenience, security, and ease of use.
 Backpackers: Adventure travelers and those on long trips, often in remote or unfamiliar areas,
who prioritize security against theft while carrying a lot of gear. They typically look for durable
and lightweight products.
 Business Tourists: Professionals who travel for work, often to high-traffic areas where
security is a concern. They tend to value both functionality and aesthetics in their travel gear,
such as backpacks with laptop compartments and organizational features.

Trends:

 Increase in Solo Travel: More individuals are traveling alone, leading to an increased demand
for security products. Solo travelers are more vulnerable to theft, making anti-theft backpacks a
must-have item for personal safety.
 Demand for Secure Travel Accessories: As tourists seek peace of mind during their travels,
the demand for secure travel accessories—like lockable zippers, RFID-blocking features, and
cut-resistant materials—continues to rise.
 Tech-Integrated Products: Modern travelers are seeking products that blend security with
technology. Features like USB charging ports, solar panels for powering devices, and smart
locks are becoming more popular, creating a niche market for tech-integrated travel
accessories.
Key Features of Anti-Theft Travel Backpacks

1. Anti-Theft Zippers: These zippers are designed to be lockable, making it difficult for thieves

to easily open the backpack. Many anti-theft backpacks feature zippers that can be secured with

a small lock, preventing unauthorized access to the bag. Some models also use concealed

zippers that are hidden within seams or flaps, making them harder to spot and tamper with.

2. Cut-Resistant Fabric: Anti-theft backpacks often use high-strength, cut-resistant materials,

such as stainless steel mesh or reinforced nylon, woven into the fabric. This feature prevents

thieves from slashing the bag to access its contents, ensuring that valuable items such as

wallets, phones, and documents remain secure, even in high-risk areas.

3. Hidden Compartments: These backpacks are designed with secret or hidden compartments

that are not immediately obvious to the user. These compartments allow travelers to store

important valuables (e.g., passports, cash, or credit cards) out of sight and away from common

access points, making it harder for pickpockets to find or reach them.

4. Water Resistance: Water-resistant or waterproof materials are commonly used in anti-theft

backpacks to protect the contents from rain or accidental spills. This feature ensures that the

backpack remains functional and safe for carrying electronics, clothing, and other sensitive

items in varying weather conditions, providing peace of mind to travelers.

Unique Selling Points of Anti-Theft Travel Backpacks

1. Safety:
The primary unique selling point of anti-theft travel backpacks is their enhanced security
features. With lockable zippers, cut-resistant fabrics, hidden compartments, and RFID-blocking
pockets, these backpacks offer unmatched protection for travelers' belongings. This makes
them highly appealing to those who are concerned about theft, especially in crowded or
unfamiliar locations. The security features give peace of mind, allowing travelers to focus on
enjoying their journey rather than worrying about their possessions.
2. Practicality:
Anti-theft backpacks are designed with functionality in mind, offering organized
compartments, laptop sleeves, and various pockets for easy access to essential items. The
efficient use of space allows travelers to carry everything they need in an organized manner,
ensuring convenience on the go. Many models are also lightweight, making them easy to carry
without adding bulk. The practical design caters to both short trips and extended travels,
making them versatile and user-friendly.
3. Tech Integration (USB Ports):
Many modern anti-theft backpacks come equipped with built-in USB charging ports, allowing
travelers to charge their devices on the go. This tech integration is perfect for individuals who
rely on smartphones, tablets, and laptops while traveling. The external USB port connects to an
internal power bank, making it easy to stay connected and powered up, even during long trips.
This feature appeals to tech-savvy travelers and those constantly on the move.
4. Ergonomic Design:
Comfort is crucial for travelers who carry backpacks for extended periods. Anti-theft
backpacks are often designed with ergonomic features like padded shoulder straps, breathable
back panels, and weight distribution systems to reduce strain on the body. The thoughtful
design ensures that the backpack remains comfortable and practical, even when loaded with
heavy items. This feature is especially beneficial for backpackers and travelers on long trips,
 where comfort is just as important as security.
Marketing Strategy for Anti-Theft Travel Backpacks

Positioning:
Position the anti-theft travel backpacks as a premium, security-focused brand that prioritizes the
safety of travelers' belongings without compromising on style or convenience. Emphasize the high-
quality materials, advanced security features, and tech integration, making them an essential item
for modern travelers. The brand should be positioned as a trustworthy companion for those who
seek both protection and practicality during their travels. This positioning highlights the value of
peace of mind, durability, and cutting-edge design.

1. Online Platforms:
 E-commerce websites: List the product on popular online marketplaces such as
Amazon, eBay, and dedicated travel accessory sites.
 Brand website: Develop a sleek, user-friendly website to showcase the backpacks with
detailed product descriptions, security features, and customer testimonials. The site can
also offer exclusive online promotions and a direct purchase option.
 Social media platforms: Utilize platforms like Instagram, Facebook, Pinterest, and
TikTok to showcase the backpack’s features, highlighting the lifestyle and travel
benefits it offers.
2. Travel Agencies:
Partner with travel agencies to feature the backpacks as part of their recommended packing
lists. Travel agencies can sell or promote the product as part of travel bundles or packages,
particularly for tourists and backpackers looking to ensure the safety of their belongings during
their trips.
3. Airports:
Set up retail kiosks or stores at major airports where travelers can purchase the anti-theft
 backpacks just before they embark on their journeys. Airports are high-traffic areas with a large
number of potential customers who may prioritize security and convenience while traveling.
4. Retail_Outlets:
Place the backpacks in brick-and-mortar retail outlets that specialize in travel gear, outdoor
equipment, and fashion accessories. Establish partnerships with retailers who cater to frequent
travelers and offer a premium shopping experience.

Promotion:

1. Partnering with Travel Influencers:

Collaborate with well-known travel influencers and bloggers who can review and showcase the
backpack in real travel scenarios. Influencers can create authentic content, such as unboxing
videos, travel vlogs, or "day in the life" features, highlighting the backpack’s security features
and convenience. Their followers, particularly those interested in travel safety, will be more
likely to trust and purchase the product.
2. Running Social Media Campaigns:
Launch targeted social media campaigns to increase brand awareness and engage with potential
customers. Create posts that demonstrate how the backpacks provide peace of mind and
security during travel. Use engaging hashtags, such as #SecureYourJourney or
#TravelWithConfidence, and host giveaways or contests to encourage interaction and attract
new followers.
3. Offering Discounts During Peak Travel Seasons:
Offer limited-time discounts and promotions during peak travel seasons such as summer
holidays, winter vacations, and the festive travel period. Promotions can include bundle deals
(e.g., buy a backpack and get a travel accessory free) or discounts for customers who subscribe
to newsletters or follow the brand on social media. This strategy will not only boost sales but
 also attract budget-conscious travelers who are preparing for upcoming trips.

SWOT Analysis for Anti-Theft Travel Backpacks

Strengths:
1. Enhanced Security Features: The backpacks offer advanced security features, such as lockable
zippers, cut-resistant fabric, RFID-blocking pockets, and hidden compartments, which provide
a unique value proposition focused on protecting travelers' belongings.
2. Tech Integration: Built-in USB charging ports cater to the growing demand for tech-savvy
products. This appeals to modern travelers who rely on devices during their trips.
3. Ergonomic Design: The comfortable, lightweight, and ergonomically designed structure makes
the backpack suitable for long-term use, providing value for both casual tourists and
backpackers.
4. Growing Travel Market:
With the increasing number of travelers globally, especially solo and business travelers, there is
a growing need for travel accessories that offer both safety and convenience, providing an
expanding market for these backpacks.
Weaknesses:
1. Premium Pricing: Being positioned as a premium product, anti-theft travel backpacks might
have a higher price point, which could limit accessibility for price-sensitive customers.
2. Brand Awareness: New brands entering the market may face challenges in building brand
recognition and trust, particularly against established competitors.
3. Limited Market Appeal:
 Not all travelers prioritize security features to the same degree, so some segments of the market
(such as those on a tight budget or infrequent travelers) may not see the backpacks as a
necessity.
4. Product Complexity:
Some users may find the advanced security features and tech integration too complicated or
unnecessary, limiting the product’s appeal to a niche group of highly security-conscious
travelers.
Opportunities:
1. Rising Solo Travel Trend:
The growing popularity of solo travel offers an opportunity to cater to individuals seeking
additional security during their travels, making anti-theft backpacks a highly relevant product.
2. Expanding E-commerce Channels:
Online sales are increasing, and having a strong e-commerce presence allows the product to
reach a global audience. Partnering with e-commerce platforms like Amazon, eBay, and
specialized travel websites can drive sales.
3. Tech-Savvy Travelers:
The demand for tech-integrated products (USB ports, solar panels, etc.) continues to grow,
providing an opportunity to innovate and incorporate more advanced features, such as GPS
tracking or app integration for extra security.
4. Partnerships with Travel Agencies and Airports:
Collaborating with travel agencies and retail outlets in airports provides an opportunity to
introduce the product to a large, captive audience of travelers who are already in the market for
accessories.
Threats:
1. Intense Competition:
The travel accessories market is highly competitive, with numerous established brands offering
similar products. New entrants may struggle to differentiate themselves in such a saturated
market.
2. Economic Downturns:
In times of economic uncertainty, consumers may cut back on discretionary spending, which
could impact the demand for premium-priced travel products like anti-theft backpacks.
3. Imitation by Competitors:
As anti-theft travel backpacks gain popularity, competitors may introduce similar products at a
lower price point, potentially eroding market share and profitability for premium brands.
4. Changing Consumer Preferences:
Shifting consumer preferences or new travel trends may lead to changes in demand. For
 instance, travelers may prefer less bulky or more stylish products if anti-theft features become
more standard in regular backpacks.
Financial Analysis

A financial analysis for anti-theft travel backpacks involves assessing the potential revenue, costs,
profitability, and break-even point of the product. Below are the key components that would be
considered in a financial analysis for this product.

1. Revenue Projections:
 Pricing Strategy:
Since anti-theft backpacks are positioned as a premium product, the price point could range
from $50 to $150 depending on the brand, design, and features (e.g., tech integration, material
quality).
 Low-end pricing: $50
 Mid-range pricing: $100
 Premium pricing: $150
 Sales Volume Projections:
Revenue will largely depend on sales volume, which can be influenced by marketing efforts,
demand for the product, and market penetration. Assuming you plan to sell 10,000 units in the
first year as a conservative estimate:
 Low-end sales volume (10,000 units at $50 each) = $500,000
 Mid-range sales volume (10,000 units at $100 each) = $1,000,000
 Premium sales volume (10,000 units at $150 each) = $1,500,000
 Market Growth:
If the market grows by 10% year-over-year, you can expect a proportional increase in sales,
provided the marketing and distribution channels are optimized.
2. Cost Structure:
 Cost of Goods Sold (COGS):
This includes the direct cost of producing the backpacks, including materials, labor, packaging,
and shipping. A rough estimate of COGS for each unit:
  Material and production costs per unit: $20-$50 (depending on the design and
features).
For 10,000 units:
 Low-end (COGS of $20 per unit): $200,000
 Mid-range (COGS of $35 per unit): $350,000
 Premium (COGS of $50 per unit): $500,000
 Marketing and Distribution Costs:
These include the costs associated with promoting the product (social media campaigns,
influencer marketing, retail partnerships) and distribution (shipping, handling, e-commerce
platform fees). The marketing budget might be 15-25% of projected revenue.
 Example: For $1,000,000 in revenue, marketing and distribution might cost around
$150,000 to $250,000 annually.
 Overhead Costs:
These are fixed costs like salaries, rent, utilities, website maintenance, etc. These might be
around $50,000 to $100,000 annually, depending on the scale of operations.
3. Profitability Analysis:
 Gross Profit:
Gross profit is calculated by subtracting COGS from revenue.
 Low-end pricing (Revenue: $500,000 - COGS: $200,000) = $300,000 gross profit
 Mid-range pricing (Revenue: $1,000,000 - COGS: $350,000) = $650,000 gross profit
 Premium pricing (Revenue: $1,500,000 - COGS: $500,000) = $1,000,000 gross profit
 Operating Profit:
After subtracting marketing, distribution, and overhead costs, the operating profit would be:
 Low-end pricing (Gross profit: $300,000 - $250,000 in expenses) = $50,000 operating
profit
 Mid-range pricing (Gross profit: $650,000 - $250,000 in expenses) = $400,000
operating profit
 Premium pricing (Gross profit: $1,000,000 - $250,000 in expenses) = $750,000
operating profit
 Net Profit:
The final profitability after considering any additional taxes, interest, or unexpected expenses.
Assuming a 20% tax rate:
 Low-end pricing (Operating profit: $50,000 - tax of $10,000) = $40,000 net profit
 Mid-range pricing (Operating profit: $400,000 - tax of $80,000) = $320,000 net profit
 Premium pricing (Operating profit: $750,000 - tax of $150,000) = $600,000 net profit
4. Break-Even Analysis:
The break-even point is the point at which total revenue equals total costs, meaning the business has
neither profit nor loss. To calculate this, you would divide total fixed costs (overhead and fixed
marketing costs) by the contribution margin (selling price per unit minus variable costs per unit).
Break-even volume = Fixed costs / Contribution margin
 Example: If fixed costs are $200,000 and contribution margin per unit is $50 (for mid-range
pricing at $100 selling price and $50 COGS), then:
 Break-even units = $200,000 / $50 = 4,000 units
5. Cash Flow Considerations:
 Initial Investment:
A significant initial investment may be required for product development, manufacturing, and
marketing. Funding can be raised through loans, investors, or personal savings.
 Working Capital:
Adequate working capital should be maintained to cover day-to-day operations, including
inventory management, employee salaries, and production costs. A cash flow projection for the
first year can help in ensuring enough liquidity for business operations.
Reference

https://developer-docs.amazon.com/sp-api/docs/report-type-values-amazon-business
https://browntape.com/how-to-use-amazon-business-reports-bt-seller-academy/
https://online.stanford.edu/what-is-entrepreneurship
https://www.channable.com/blog/amazon-reports-guide
Conclusion

Anti-theft travel backpacks meet a growing need in the tourism market by providing secure, tech-
integrated solutions for travelers seeking convenience and safety. With features such as lockable
zippers, cut-resistant materials, hidden compartments, and ergonomic designs, these backpacks
appeal to frequent travelers, solo explorers, and business tourists who prioritize protecting their
belongings. Positioned as a premium product, anti-theft backpacks are set to capture an expanding
segment of security-conscious consumers, driven by rising global travel and solo travel trends.
Financial projections indicate profitability potential with effective cost control and strategic
marketing through digital platforms, travel influencers, and partnerships with travel agencies and
retail outlets. Altogether, anti-theft travel backpacks offer a valuable, market-aligned solution with
promising growth potential in the travel accessories sector.