Consistency of Cross-Platform Game Experiences and User Satisfaction
Consistency of Cross-Platform Game Experiences and User Satisfaction
Abstract:- Cross-platform support is considered an chains, with relationships between game developers and
important aspect of the development of multi-platform platform providers playing key roles in the sale and
video games. This research aims to determine the effect of distribution of these experiences. On the other hand, the
the consistency of multi-platform game experiences on content type created by combining narratives, mechanics,
users' perceived experiences in terms of player aesthetics, and plotlines is unique. Games deliver player
satisfaction. Using conjoint analysis, we collect gamers' experiences that often combine visual, sound, and emotional
multi-criteria evaluation ratings to proceed with this immersion, teaching culture through graphics, sound, and
research. Our results show that game experience music, and leave players telling stories about experiences
consistency has a greater impact on players' purchasing they had in their virtual gaming lives. These unique types of
intentions compared to the price of a game. We propose experiences can bind us together socially and through shared
that the dramatic impact of consistency on player values, emotions, and communication. Our belief is that this
satisfaction demonstrates the importance of game combination of technology and experience enables
experience quality more generally. Our research interactive games to unlock profound user experiences.
contributes to the literature about video games and
psychology and offers insights that can aid game While the qualitative value of games might be unique,
developers in making better decisions concerning multi- several macroeconomic indicators of performance
platform video game development and enable developers demonstrate the growing importance of the industry.
to provide better game experiences to their target gamers. Humorously, no longer are gamers portrayed as teenage
males working out of their parents' basement. Now the
Keywords:- Cross-Platform Gaming, Gaming Industry average age of a gamer is over thirty-four, and women over
Insights, Game Experience Consistency, Platform eighteen fill forty percent of those ranks, playing on devices
Compatibility, Expectancy-Disconfirmation Model. ranging beyond computers and game consoles to phones,
tablets, and phablets. In 2017, the industry transcended
I. INTRODUCTION movies and sports as entertainment revenue from internet
games alone surpassed those sporting industries. Nowadays,
As entertainment becomes digital, the performance of it is common to see actors from traditional media, popular
content creators in delivering their product becomes brands, and endorsements crossing into the gaming space to
increasingly linked to technological foundations. This paper reach a wider audience and demographic. We witness a more
focuses on the special case of one particular content type, the mature phase as a combination of technological feasibility
consumer market for interactive games. We argue that games and commoditized markets has driven an explosion of game
are unique due to the experiences they produce along the path content, competition, and developers. Yet, amid this
traversing two distinct worlds. On the one hand, games are proliferation of game content, debates rage over whether
software applications that execute on platforms with game experiences are now too homogeneous across platforms
producers, creators, marketers, and hardware manufacturers. offered as gaming technology has consolidated and
Games occupy particular places in supply chains and value converged in favor of standardized hardware.
Table 1: Here is a Proposed Table Summarizing the Macroeconomic Indicators of Gaming based on General Trends
Indicator Details
Industry Growth Rate Gaming industry surpassed movies and sports combined in revenue as of 2017, continuing
significant growth.
Average Gamer Demographics Average gamer age: 34 years; 40% of gamers are women over 18 years old.
Revenue Statistics Internet gaming alone generates higher revenue than traditional sports industries.
Platform Diversity Gamers use a variety of platforms, including PCs, consoles, tablets, and smartphones.
Cross-Media Integration Increasing collaboration with actors, brands, and endorsements from traditional media into
gaming.
A. Definition of Cross-Platform Gaming technological and contextual situations, allowing the players
There is no clear and sophisticated definition of cross- to have the freedom to use as well as to experience the same
platform game experience yet, whereas the cross-platform protean gaming content and hardware system. The cross-
game is well explained. So far, to define the cross-platform platform game experience has been inspired and accepted
game experience, we adopt both "cross-platform" from a since the advancement of computer, software, and network
computer science perspective and the characteristics of technologies.
adventurous video games. As for the cross-platform concept,
it indicates the capability of a system to run application B. Importance of Consistency in Game Experiences
programs of different vendors' user interface technology in a Consistency in game experiences refers to players'
heterogeneous environment. For example, smartphones using experience patterns remaining stable when their gaming
different operating systems and software platforms can run content or platforms change. For dedicated gaming platforms,
the same game applications in the current environment just such as host computers and TV video game consoles,
by translating from one platform to another. However, the dedicated game content is the majority of gaming content
operating systems of devices can significantly influence the used, with the game environment fixed during the gaming
user experience of gameplay. Moreover, the perspective of process. Consistency in game experiences is not difficult to
cross-platform refers to the deployments of software of achieve. In recent years, the concept of cross-platform
information systems across a number of platforms such as gaming has gained popularity. With the combination of
computer and mobile, or different IP communication specialized desktop game experiences and flexible mobile
channels for streaming, broadcast, download or peer-to-peer game experiences, users make more and more reasonable
connections. demands for different gaming content and platforms. These
dedicated gaming contents have become the minority for
The majority of cross-platform video games designed using a simple game shell to transplant games to various
with the capability to be played on multiple gaming platforms dedicated gaming platforms. Therefore, how to ensure that
make them "experientially multi-situated." In other words, diversified gaming content ensures consistent user
they allow users to participate in the same gaming content and experiences for different platform games is a key point to
gaming system across different gaming platforms. With consider. Researchers believe that consistency in game
specific characteristics of cross-platform video games, we experiences would thus significantly affect the acceptability
define cross-platform game experience as the gameplay could of cross-platform gaming.
occur across different gaming platforms in different
A. Consistency of Game Experiences Across Platforms players is known to increase retention. By ensuring that the
Cross-platform consistency is about ensuring that all game is easily updatable, developers are more motivated to
current and future players of a cross-platform game, improve and expand the game across all platforms. The
regardless of the device they use, can share the same core provided guidelines also allow developers to tap into the
experience while still benefiting from what each device collective and experienced knowledge of users, thus they do
platform brings. In other words, the consistency should be as not need to create different implementations of the game for
if the game world is shared among all players while still use on different platforms. The proposed guidelines are
powered by devices that have different capabilities. This targeted at developers who are creating games for at least two
notion is best exemplified by discussing two devices with devices, and the two devices are dissimilar.
completely different form factors: a console device and a
smartphone. While console gaming is associated with gaming B. User Satisfaction Levels
controllers and high-quality graphics, two key factors that The term user satisfaction can refer to several different
shape the gaming experience, a smartphone usually performs concepts, such as co-creation of user experiences or the
touch-screen gaming and can render graphics whose quality judgments of the perceived difference between the
is not as good as those shown on televisions. The two devices performances of the products or services and the initial
can coexist, providing users with portable and non-portable expectations. In the context of this paper about consistency,
gameplay options, respectively. But can the same game be user satisfaction refers to the relationship between the
played in exactly the same way and enjoyed by players encounter with the desired content of the multi-platform
equally? In the same game, can platform-specific features be game and the experience of the users. Inconsistencies can
enabled and those that impact the gaming experience be result in the failure of increasing user satisfaction in
disabled? This paper examines the consistency issue of two alternatives. Thus, for maximum levels of user satisfaction,
games and proposes guidelines aimed at helping developers the multi-platform can be expected to deliver one consistent,
assess their products and maintain a consistent experience shared, and unified experience across the variations of the
across platforms. games and devices. In terms of the user satisfaction levels of
the users of multi-platform models, participants from the
Even though the two presented games have different qualitative study who encountered positive opinions with the
goals, the above guidelines propose experiences that are consistency of the connection with the users and the platform
shared among all platforms while still allowing physical and provided; in contrast, users with fair levels of user satisfaction
technical benefits that come with each device. As a result, were also found to have fair levels of consistency
experiences on different platforms are consistent. experiences. Users who only encountered one version of the
Maintaining consistency is important to developers because game or had no expectations between the differences of the
players who buy or play the game on different devices will be experiences between the 2D and 3D versions were found to
able to discuss strategies or aspects that they have have significantly negative experiences and low levels of user
experienced, even when they are viewing the same screen or satisfaction.
discussing them in chat rooms. Providing regular updates to
To be More Specific, Our Contributions can be Listed as: The Research Results Offer Insights:
Defining the types of game technical issues based on The proposed model and propositions can be adopted for
several big games that are being played by a large number future empirical study to gain more knowledge and better
of active users not by a few number of professional game understanding towards cross-platform online gaming due
testers and the surpassively studying their trends and to interactivity and mass audience reach. Theoretical
patterns in a broad time scale. literature can be improved, and more conceptual models
as the evolution of media technology in the digital world
generate a different trend in the digital population.