SR-242

Total No. of Pages : 06

Seat
No.

M.B.A. (Part-II) (Semester-III)

Examination, May 2024.
1
80
Elective-XI: BUSINESS ANALYTICS
Business Data Management (Paper-I)
13

Sub. Code : 79784 / 81439

Day and Date: Friday, 03-05-2024 Total Marks: 20

Time: 02.30 p.m. to 03.00 p.m.

Instructions: 1) All questions are compulsory.

2) Each questions carries ONE mark.
1
3) Write the alphabet of the correct answer in the box provided.
80

Multiple Choice Questions

13

1) The DBMS acts as an interface between ......................... and ......................... of an

enterprise-class system.
(A) data; the DBMS
(B) application; SQL
(C) database application; the database
(D) the user; the software

2) Part of entire database is shown by ................... level of abstraction.

(A) conceptual
1

(B) physical
80

(C) view
(D) None of these
13

3) The traditional storage of data organized by the customer in separate folders in

filing cabinets is an example of ................... type of 'database' management system.
(A) object-oriented database management system
(B) relational database management system
(C) network database management system
(D) hierarchical database management system
1 P.T.O.
 SR-242
4) Which statement explains the Relational Data Model?
(A) Within a table, rows and columns are used to arrange the data.
(B) As data, objects and relationships among them are represented logically in
this model.
1(C) Functions, encapsulation and object identity are also considered in addition
80
to the ER model.
(D) These data models facilitates data specifications where different attributes are
13

defined for the same data items of the same type.

5) In a 1:N relationship, the foreign key is placed in ...................

(A) either table without specifying parent and child tables
(B) the parent table
(C) the child table
(D) either the parent table or the child table
1
6) Rectangles in ER diagram represent ...................
80

(A) tables
(B) attributes
13

(C) tuples
(D) entity sets

7) Data transformation includes ...................

(A) a process to change data from a detailed level to a summary level
(B) a process to change data from a summary level to a detailed level
(C) joining data from one source into various sources of data
(D) separating data from one source into various sources of data
1
80

8) 2 NF stands for ...................

(A) Second Not Form
(B) Second Normal Form
13

(C) Second Normal Font

(D) Second Nominal Form

9) ................... is responsible for schema definition and security of DBMS.

(A) System analyst (B) DBA
(C) End user (D) Application developer
2
 SR-242
10) ................... predicts future trends and behaviors, allowing business managers to
make proactive, knowledge-driven decisions
(A) Data warehouse
(B) Data mining
1 (C) Datamarts
80
(D) Metadata

11) A common approach to normalization is to ................... the larger table into smaller
13

tables and link them together by using relationships.

(A) add
(B) subtract
(C) multiply
(D) divide

12) ................... is minimized by normalization process.

(A) Data
1
(B) Fields
80

(C) Redundancy
(D) Database
13

13) The database design prevents some data from being stored due to ...................
(A) deletion anomalies
(B) insertion anomalies
(C) update anomalies
(D) selection anomalies

14) ................... is the heart of the warehouse.

(A) Data mining database servers
1

(B) Data warehouse database servers

80

(C) Data mart database servers

(D) Relational data base servers
13

15) Where is data warehousing used?

(A) Transaction system
(B) Logical system
(C) Decision support system
(D) None of these
3 P.T.O.
 SR-242
16) The source of all data warehouse data is the ...................
(A) operational environment
(B) informal environment
(C) formal environment
1 (D) technology environment
80
17) KDD in data mining stands for ...................
(A) Knowledge Discovery in Databases
13

(B) Knowledge Discovery Data

(C) Knowledge Discovery Definition
(D) Knowledge Data House

18) Which of the following statements is TRUE about the classification?

(A) It is a measure of accuracy.
(B) It is a subdivision of a set.
(C) It is the task of assigning a classification.
1
(D) None of these
80

19) The classification of the data mining system involves ...................

13

(A) database technology

(B) information science
(C) machine learning
(D) All of these

20) A data warehouse is ...................

(A) updated by end users
(B) contains numerous naming conventions and formats
1

(C) organized around important subject areas

80

(D) contains only current data

_________
13

4
 SR-242
Seat
No.

M.B.A. (Part-II) (Semester-III)

Examination, May 2024.
1
80
Elective-XI: BUSINESS ANALYTICS
Business Data Management (Paper-I)
13

Sub. Code : 79784 / 81439

Day and Date: Friday, 03-05-2024 Total Marks: 60

Time: 03.00 p.m. to 05.00 p.m.

Instructions: 1) Question No. 1 is compulsory.

1
2) Attempt ANY TWO questions from Q.2 to Q.4.
80

3) All questions carry equal marks.

4) Figures to the right indicate full marks.
13

Q.1 Build a hospital management system. That system needs to store data about the hospital
employees and it starts out by creating the following table of employees:
EMPLOYEE_ID NAME JOB_CODE JOB STATE AND
STATE_CODE
E001 Amit J01 Doctor Maharashtra (26)
Ravi J02 Nurse Maharashtra (26)
1

E002 Soham J02 Nurse Uttar Pradesh (56)

80

Sachet J03 Supervisor Uttar Pradesh (56)

E003 Rima J01 Doctor Uttar Pradesh (56)
13

You are asked to prepare table in 1 Normal Form and 2 Normal Form. (20)

5 P.T.O.
 SR-242
Q.2 The Delta University database stores details about university students, courses, the
semester a student took for a particular course and what degree program each student is
enrolled in.
A) Draw ER diagram which considers the following requirement list: (10)
i. The university offers one or more programs.
1 ii. A program is made up of one or more courses.
80
iii. A student must enroll in a program.
iv. A student takes the courses that are part of his/her program.
13

v. A program has a name, a program identifier, the total credit points required
to graduate and the year it commenced.
vi. A course has a name, a course identifier, a credit point value and the year it
commenced.
vii. Students have one or more given names, a surname, a student identifier, a
date of birth and the year they first enrolled.
B) Design normalized database structure for Delta University. (10)
1
Q.3 Usha Healthcare Hospital wants to implement the data warehouse (DWH) system. The
80

data retrieved from disparate sources, processed and structured for analytical querying
and reporting. A DWH can help to improve clinical outcomes, optimize staff
13

management and procurement and reduce operating costs. Compared to a regular

database, an enterprise data warehouse (EDW) consolidates data not from one source but
from multiple healthcare IT systems (e.g., HR, CRM, patient portal). The main purpose
of a DWH is not to simply store raw data, but to keep it in a structured format for further
analysis. As an IT expert :
A) Draw architecture for data warehouse for Usha Healthcare Hospital.
B) Discuss benefits of data warehouse for Usha Healthcare Hospital.
C) Write steps for implementing data warehouse in Usha Healthcare Hospital. (20)
1
80

Q.4 With the rapid growing marketing business, data mining technology is playing more and
more important role in the demands of analyzing and utilizing the large scale information
13

gathered from customers. To predict the consequent business strategy by using data
mining, the Customer Relationship Management (CRM) nowadays is required to
evaluate the customer performance, discover the trends or patterns in customer behavior
and understand the factual value of their customers to their company. Write different data
mining processes and techniques used for various decisions with justification. (20)
_________
6