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Assignment 2 a Case Study

This document outlines the requirements for Assignment 2, which involves analyzing the marketing efforts of a chosen organization. Students must ensure originality in their work, focusing on a specific product or service and applying course concepts to their analysis. The assignment includes steps for selecting an organization, exploring its marketing activities, providing recommendations, and concluding the report.

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brielleedwardnoel
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25 views

Assignment 2 a Case Study

This document outlines the requirements for Assignment 2, which involves analyzing the marketing efforts of a chosen organization. Students must ensure originality in their work, focusing on a specific product or service and applying course concepts to their analysis. The assignment includes steps for selecting an organization, exploring its marketing activities, providing recommendations, and concluding the report.

Uploaded by

brielleedwardnoel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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3/28/24, 7:38 AM Blank Page

Assignment 2 | A Case Study


Analyzing Marketing Efforts
How this will be marked: Assignment 2 - The Case Study

Here is a good student example of a completed Case Study: A good example of a case study

A video from me with a few points: A few pointers on Assignment 2 (Copy)

A heads up
PLEASE ENSURE THAT YOUR WORK ON THIS ASSIGNMENT IS ORIGINAL AND YOUR OWN. DO
NOT USE WEEBLY SUBMISSIONS, MBA SUBMISSIONS OR PROFESSIONAL CRITIQUES FOUND ON
LINE OF YOUR PRODUCT. THE INTENT HERE IS FOR YOU TO APPLY CONCEPTS YOU ARE
LEARNING TO MARKETING EFFORTS YOU THINK ARE INTERESTING. NOTE THAT THESE
ASSIGNMENTS ARE RUN THROUGH AN ON LINE CHECKER AND PLAGIARISED WORK IS FAILED.

There is an abundance of information on line that looks at various companies and products in the way you are
being asked for this assignment. DO NOT use these as it will be noted as plagiarism and you will receive a zero.
I have a program that lets me know if the work I received from students has been found elsewhere and if found,
it is perceived as cheating with an automatic zero. If in doubt, go to the UVic library or
https://www.uvic.ca/calendar/undergrad/index.php#/policy/Sk_0xsM_V

Objectives

Critically analyze marketing efforts of an established product or organization using and directly linking
with course content. You are showing me that you have read and understood and can apply what we are
learning.
Apply and reflect your course knowledge by providing recommendations to the organization on its efforts

Step 1: Choose an Organization

Choose an organization that does marketing. Use the guidelines below as you make your selection. Make it easy
on yourself and choose an organization you’re interested in, and for which you can observe the marketing
efforts.

If you choose a very large organization that markets many different products, focus your paper on one product or
product line. For example, if you choose Chevrolet, don’t address trucks but choose a particular model of truck,
or Corvettes. If you look at a retail business, you can comment on how the Store overall is branded.

Provide a paragraph to describe the Organization and the product or brand you are interested in.

Include in your introduction:

Company name
Headquarter location (city, state/province, country)
Industry
Brief history – i.e. how long in operation, what it is known for
Web site and a URL link

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Why you chose this organization – what is interesting to you about it and any personal links (i.e. is this a
product you love, or hate, or use regularly, or would like to own?). This should be a couple of paragraphs,
highlighting your own relationship with this product or service.

Guidelines for Selecting an Organization


Identify an organization working in industry or an area that interests you. Think broadly about the type of
organization you’d like to focus on. If you choose a very large organization, you’ll need to pick a specific
product or service to explore. Small and medium-sized businesses tend to work well. (perhaps your favourite
clothing store, restaurant, grocery store???)

Do NOT pick a company that already has a lot written about it. It limits your chances to offer your own original
learning and analysis. Please don't use the big ones - Apple, Tesla and McDonalds immediately come to mind
and have been done to death.

You might also want to look at a company that is coming out of its pandemic "slump". There are lots of
creative examples that I am seeing.

Format

Four pages maximum.

You can format this assignment using sub heads and point form, using tables and graphs, or writing in report
style. You can also add links in your report to support your comments.

Make sure that your report has these subheadings:

The Organization (using content from Step 1)


Marketing efforts and links with course concepts (using Step 2)
Recommendations (using Step 3)
Conclusion

Step 2: Explore the Organization’s Current Marketing Activity

Undertake a review of the organization’s marketing efforts for the product you have chosen. You’ll need an
organization for which plenty of content is available to help you with the analysis you’re trying to do. You may
be able to find primary information based on your own experiences which you will need to be very clear about
and analyze according to the marketing content we have covered not your own opinion (for example, when you
shop in this grocery store, what is the demographic you usually see? Is that who the store markets to? Do they
sell small packers of food or bulk and what does that say about households? Do they have lots of “healthy”
signage or posters about “the big sports game” and what does that tell you about who they are trying to reach?).

You also need to do extensive on-line research – analyze their web site, look at social media, what about
reviews, etc.? This involves your own research to create an informed hypotheses (guesses) about their marketing
strategies based on your research. (I say guess because we actually don’t have access to most organization’s
marketing plans). Please make sure that you reference any research you have used in your Bibliography at the
end of your report.

Use and directly link to content in the course, including your text and course notes. Be very clear on the
concepts you are using by using terms like “the text book highlights strong social responsibility models
including XXXX and company YYY reflects this by…….”

You need to directly use a minimum of three course concepts to date and link these to what you are seeing the
organization do. Your text and the course notes including the content videos can help you here.
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For example, can you see any clear segmentation strategies? How is the product being positioned? Can you see
how the product might be appealing to various buying behaviours? Where is the product on the Product Life
Cycle and how do you know? What is the organization doing about that?

Finally, comment on the overall promotions that you see, including clear messaging and who the promotion is
aimed at. Who is it reaching? Is it effective?

Step 3: Provide three recommendations

Based on your research, what three things would you recommend that the organization either keeps doing
because it is working, or needs to improve upon? Keep these marketing focused – i.e. if the demographic is
clearly families, do the messages and images make sense? For example, If the product is aimed at senior
citizens, does it have a lot of apps and on-line components which seniors are less likely to use? Provide clear
reasons for each or your recommendations.

Provide a conclusion

Make sure that your conclusion paragraph links in and flows from your report. It should offer a nice "wrap up"
to what you have written. Don't introduce new ideas here.

logo

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