4 - Utility Maximization
4 - Utility Maximization
Indifference curves give us consumer preferences but they do not show the situation
in real life. A consumer is always constrained by income and prices of goods. These
are shown by the budget line.
Assuming a consumer is rational and has a fixed income, or budget, M. Assume the
utility function is given as U = f(Q 1 Q2). P1 and P2 are prices. The budget equation can
be stated as;
P 1 Q1 + P 2 Q2 = M
Q2
E I2
Q1
L = f (Q1, Q2) + (M - P1 Q1 - P2 Q2 )
....................(ii)
..........(iii)
f1 = P 1
f2 = P 2
Hence =
The consumer will allocate his income such that the ratio of marginal utility of Q 1 to
its price is equal to the ratio of marginal utility of Q 2 to its price.
since =
This states that the consumer allocates his income such that the slope of the budget
line is equal to the slope of the indifference curve.
Illustration
Required
Solution
Differentiating each part of the equation with respect to Q 1, Q2 and and equating
each equation to zero.
= Q2 + 6 = 0 ................(i)
Q1 + 3 = 0 .................(ii)
Q2 = - 6
Q1 = - 3
Therefore,
By cross multiplication
3Q2 = 6Q1
Hence Q2
And Q1
6Q1 + 3Q2 – 60 = 0
6Q1 + 3 (2Q1) – 60 = 0
Q1 = 5
And Q2 = 2Q1 = 10