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Internship SHIVAPRASAD

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Internship SHIVAPRASAD

Report

Uploaded by

hithushwetha555
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© © All Rights Reserved
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RAJARAJESWARI COLLEGE OF ENGINEERING

Affiliated to Visveswaraya Technological University

NAAC Accreditation “A“ Grade

#14, Ramohalli Cross, Mysore Road, Bangalore – 560074

MASTER OF BUSINESS ADMINISTRATION

Internship Report
BY

SHIVAPRASAD M

USN: 1RR23BA081

2024–2025

Under the Guidance of

Sushama Rawat (Asstprof)

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

OFFERED BY VISVESWARAYA TECHNOLOGICAL UNIVERSITY,


BELAGAVI
2024-2025

CERTIFICATE FROM ORGANIZATION


DEPARTMENT OF MANAGEMENT STUDIES
RAJARAJESWARI COLLEGE OF ENGINEERING

CERTIFICATE

This is to certify that the “Internship report” submitted by Mr.


SHIVPRASAD M (USN: 1RR23BA081) is work done by
him and submitted during 2024-2025 academic year, in
partial fulfillment of the requirements for the award of the
degree of Master of Business Administration at Britannia
Industries Limited

Ms. SUSHMA RAVATHA Dr.


Internal Guide Director
MBA
DECLARATION BY THE INTERN

I, Mr. Shivaprasad M, hereby declare that this internship report at


Britannia Industries Limited submitted by me to the Department of
Management Studies, Rajarajeswari College of Engineering and ,
is my original work. I further declare that I have strictly observed
reporting rules and properly referred all outsourcing of materials used
in this report. No part of this report is confidential with respect to
the company of my internship. This internship report neither in
whole, nor in part has been previously submitted for award of any
degree.

Mr. Shivaprasad M
USN: 1RR23BA081
ACKNOWLEDGEMENT

Firstly, I would like to thank Mr. UdaySimha Finance Manager


Britannia Industries Limited, for giving me the opportunity to do
this internship within the organization.

It is indeed with a great sense of pleasure and immense sense of


gratitude that I acknowledge the help of the people who worked
along with me at Britannia Industries Limited, for their patience
and openness that created an enjoyable working environment.

I am highly indebted to our Director for the facilities provided to


accomplish this internship and for his constructive suggestions
throughout my internship.

I would like to thank Ms. Sushma Ravatha , Asst. Professor for


his support and advice in completing internship at Britannia
Industries Limited.

I am extremely grateful to my department staff members, family and


friends who helped me in successful completion of this internship.

Mr. Shivaprasad M
USN:1RR23BA081

Table of Contents

SL.NO PARTICULAR Page No

1 Executive summary

2 Industry Profile

3 Porters Five Force Model

4 About Organization (vision, mission) & Nature


of Business
5 Ownership Pattern of Britannia Industries Limited

6 About Organization

7 Products

8 Financial Information

9 Competitors

10 Area of Operation

11 Awards/Achievements

12 HR Policies

13 Future Plan

14 BCG Matrix

15 Mckensy’s 7 S Framework of Britannia Industry

16 Swot Analysis of Britannia Industries


Part-A
Part-B

SL No Content Page no
1.0 Details of reporting authority
2.0 Nature of worked assigned
3.0 Method adopted to do the work
4.0 Learning experience
5.0 Conclusion
WEEKLY AVCTIVITES

Date Day Task/Work done


2/12/2024 Monday Introduction of company, got to know the
employees, manager, and their business.
pattern and structure.
3/12/2024 Tuesday
Training on Company Safety inside Factory
4 /12/2024 Wednesday work was assigned to verify the company
1st Week

vehicle trip sheets.


5/12/2024 Thursday Invoice filing
6/12/2024 Friday Invoice filing
7/12/2024 Saturday Invoice filling
8/12/2024 Sunday Holiday

Date Day Task/Work done


9/12/2024 Monday Seminar was conducted on fire safety

10/12/2024 Tuesday Invoice Verification

11/12/2024 Wednesday Verify company vehicle trip sheets


Week

12/12/2024 Thursday Invoice filing


nd
2

13/12/2024 Friday Process snacks

14/12/2024 Saturday Holiday

15/12/2024 Sunday Holiday


Date Day Task/Work done
16/12/202 Monday Seminar was conducted on fire safety
4
17/12/202 Tuesday Invoice Verification
4
18/12/202 Wednesda Verify company vehicle trip sheets
4 y
19/12/202 Thursday Invoice filing
4
20/12/202 Friday Process snacks
4
21/12/202 Saturday Invoice verifications
4
22/12/202 Sunday Holiday
4

23/12/202 Monday Seminar was conducted on fire


4 safety
24/12/202 Tuesday Invoice Verification
4
25/12/202 Wednesda Verify company vehicle trip sheets
4 y
26/12/202 Thursday Invoice filing
4
27/12/202 Friday Process snacks
4
28/12/202 Saturday Invoice verifications
4
29/12/202 Sunday Holiday
4
30/12/202 Monday Invoice verifications
4
PART -A

Executive Summary:

This Report is about my 4 weeks internship at Britannia Industries Limited, where as


an Jr. assistant intern in the Finance department of a FMCG company in
Abhanakuppe Bidadi, (Bangalore). This report consists of various concepts of
management studies like SWOT analysis, BGC matrix, McKinsey’s 7S and Porters
five force model and various theoretical knowledge which I applied during my
internship. So, based on my Learning and experience from the organization, I have
learnt how the operations are been carried out in company there are Six departments
Human Resource Department, Production Department, Maintenance Department,
Quality Assurance Department, Purchase Department, Manufacturing Excellence
Department in Britannia Industries Limited (Bidadi Branch).

INDUSTRY PROFILE

Fast Moving Consumer Goods (FMCG):

Fast-moving consumer goods (FMCGs) are products that sell quickly and are relatively low-
cost, often in large quantities. They have short shelf lives due to high consumer demand or
are perishable. The largest FMCG companies are Nestle and PepsiCo. From the 1980s to the
early 2010s, the FMCG sector experienced stable growth, with annual revenue consistently
around 9% and returns on invested capital at 22%. These companies are often bought often,
consumed rapidly, and priced low, making them a popular choice for consumers. Fast-
moving consumer goods (FMCG), also known as consumer-packaged goods (CPG)
or convenience goods, are products that sell rapidly and inexpensively. They include non-
durable items like packaged meals, drinks, toiletries, candy, cosmetics, and over-the-counter
medications. FMCGs have a fast inventory turnover and are sold exclusively in
hypermarkets, big box stores, and warehouse clubs. Small convenience stores also carry high-
volume items due to limited shelf space. India's young demographic, increased urbanisation,
and middle class have contributed to the growth of the FMCG industry. The government's
urban development initiatives and the growing middle class have created attractive markets in
cities like Jaipur and Surat. The young population is also highly technologically aware,
leading to a burgeoning e-commerce sector. The penetration of smartphones and improved
internet connectivity has formalized large sections of the unorganised retail sector. The e-
commerce segment is projected to contribute 11% of overall Indian FMCG companies' sales
in 2030, with the online FMCG market reaching $45 billion in 2020. This has been a major
catalyst in the development of the FMCG sector in rural India.

Porters Five Force Model:


The Porter's 5 Force Model is a framework for analyzing the competitive landscape
of an industry. It identifies five key forces that determine the profitability and
attractiveness of a market. Applying this model to the Britannia industry can help us
understand the challenges and opportunities faced by businesses in this sector.
Here's a breakdown of the five forces in the context of the Britannia Industry

1) Threat of New Entrants:

Low: Britannia faces challenges in a competitive FMCG market, including establishing brand
loyalty and distribution networks due to significant initial capital commitment. The company
enjoys economies of scale, making it difficult for new competitors to compete on price and
manufacturing efficiency.

2) Bargaining Power of Suppliers:


Moderate: Britannia's bargaining power is low to moderate due to its flexible sourcing base
and ability to negotiate favourable terms with suppliers. Its scale allows for backward
integration strategies, reducing costs and limiting supplier switching costs.

3) Bargaining Power of Buyers:


Moderate to High: Britannia's biscuits and dairy products cater to a broad Indian market,
where consumers value brand and quality. The company differentiates itself through
branding, innovation, and trust, making buyers slightly less price-sensitive. Consumers can
easily switch to other brands if prices rise or quality falls, increasing their bargaining power.
Despite having options, Britannia's brand loyalty helps retain its customer base, despite some
buyer power.

4) Threat of Substitutes:
Moderate: Britannia faces a growing threat from substitute products like chips, chocolates,
and traditional sweets, as well as health trends that may drive consumers to healthier
alternatives, particularly in urban markets. Despite its reputation and competitive
pricing, consumer preferences towards healthier snacks could influence demand.

5) Competitive Rivalry:
High: Britannia faces intense competition from domestic and international brands in the
saturated FMCG sector in India, particularly in biscuits, dairy, and bakery products. The
industry is saturated with many companies competing for market share. Competitors
frequently launch new products to capture market share, pressuring Britannia to continuously
innovate and differentiate its offerings.

ABOUT ORGANIZATION

VISION:
 To dominate the food and beverage market in India with a distinctive range of “Tasty Yet
Healthy” Britannia brands.

MISSION:
 We want to be part of our consumer- at home, out of home, a natural part of his life”.
 Through a profitable range of “Tasty yet Healthy” products by making every Indian a
Britannia consumer.
 To dominate the food and beverage market in India.

Nature of Business:
Britannia Industries Limited is an Indian food and beverage company that specializes in
manufacturing and selling various food products, with a strong focus on fast-moving
consumer goods (FMCG). The company is known for its biscuits, which contribute
significantly to its revenue. It also produces dairy products such as milk, yogurt, cheese,
butter, and dairy-based desserts. Britannia also manufactures breads, cakes, and rusks,
catering to a broad range of consumers in India. The company also offers snack foods and
confectionery, such as croissants, wafers, and cream-filled biscuits. In response to
rising health consciousness, Britannia offers health-focused products like low-calorie,
multigrain, and fortified options. The company distributes its products domestically and
internationally, exporting to over 60 countries. The company's business strategy includes
expanding its reach in rural markets, investing in product innovation, and strengthening its
presence in premium and health-food segments. Britannia Industries, a leading Indian FMCG
company, is expanding its market presence in rural and emerging markets, focusing on
innovation and R&D. The company operates numerous manufacturing units across India,
with a robust supply chain and distribution network. Britannia is committed to sustainability,
reducing its carbon footprint and promoting recyclable packaging.

OWNERSHIP PATTERN:

MR. VARUN BERRY Mr. Rajneet Singh Kohli


Mr. Nusli N. Wadia
Executive Vice‐Chairman Executive Director and Chief
and Managing Director Executive Officer
CHAIRMAN

MR. NESS N. WADIA


Manoj Balgi
Non-Executive Non-
Chief Manufacturing and
Independent Director
Procurement Officer
About Organization

About Britannia Industry:

The Britannia Biscuit Company Limited (BBC) was established in 1892 by British
businessmen with an initial investment of ₹295. The company initially manufactured biscuits
in a small house in Kolkata, later acquired by the Gupta brothers and operated under the
name V.S. Brothers. In 1918, C.H. Holmes was taken on as a partner, and the Mumbai
factory was set up in 1924. During World War II, the British government of India needed a
continuous supply of biscuits for British soldiers, and the company started supplying biscuits
to the British Army for several years. The company's name was changed to the current
Britannia Industries Limited in 1979. In 1982, American company Nabisco acquired the
parent of Peek Freans and became a major foreign shareholder. In 1978, Britannia came out
with its public issue, increasing its Indian shareholding to 62%. The 38% foreign stake was
owned by the UK-based Associated Biscuits International Limited (ABIL). In 1993, textile
tycoon Nusli Wadia took control of the company from then-chairman Rajan Pillai, with the
help of French food giant Danone. In 2009, Wadia Group became the largest shareholder in
BIL. In December 2018, the company launched a new category, Treat Crème Wafers. In
December 2022, Britannia Industries entered into a joint venture agreement with Bel SA of
France and Britannia Dairy Private Limited (BDPL) to develop, manufacture, and sell cheese
products in India and other markets.

There are only seven departments in the company.

1) Human Resource Department:


In Britannia Industry Human Resources department manages the workforce,
ensuring employee satisfaction through recruitment, onboarding, training, performance
management, and payroll and benefits administration.

2) Production Department:
In Britannia Industry Production Department role involves managing daily operations in
Britannia's factories and production units, overseeing production lines for biscuits, cakes,
dairy products, bread, and other items. Quality control is crucial, along with equipment and
technology management. Production planning and scheduling are essential, along with cost
and waste management, health, safety, and environment compliance. Team management
involves supervising production staff, training them on new technologies, safety protocols,
and process improvements. Collaboration with other departments, such as R&D, is crucial for
new product trials and launches.

3) Maintenance Department:
In Britannia Industry the responsibilities of a maintenance team, including preventive
maintenance, corrective maintenance, equipment upgrades, safety and compliance, inventory
management, documentation and reporting, energy management, and training and
development. Preventive maintenance involves scheduling regular tasks to prevent machinery
breakdowns, while corrective maintenance involves repairing malfunctioning equipment and
diagnosing issues in real-time.

4) Quality Assurance Department:


In Britannia Industry Quality Assurance Department function ensures high product quality
and safety by implementing quality control measures, monitoring production processes,
conducting audits and certifications, and addressing customer feedback.

5) Finance Department:
In Britannia Industry Finance Department role involves managing company finances,
including budget preparation, audits, compliance, taxation, and regulatory adherence, as well
as analysing profitability and financial health.

6) Manufacturing Excellence Department:


In Britannia Industry Manufacturing Excellence Department focusing on quality
control, optimization, sustainability, safety, and compliance. They are implementing strict
checks and real-time monitoring tools to detect defects and address issues. They are also
analysing production data to identify areas for improvement and adopting flexible strategies.

7) Purchase Department:

In Britannia Industry Purchase Department role involves sourcing and managing suppliers,
negotiating contracts, managing inventory, ensuring quality assurance, cost management, cost
management, sustainability, ethical sourcing, and documentation. It involves identifying
reliable suppliers for raw materials and packaging materials, building long-term relationships,
conducting vendor evaluations, and managing contracts. Inventory management involves
forecasting demand, setting purchase orders, and implementing Just-In-Time practices.

Products:

1) BISCUITS:

Good Day Marie Gold Nutri Choice


BOURBON Treat 50 50

2) DAIRY:

CHEESE SLICES WINKIN COW COME ALIVE

3)SNACKING:

Treat Crème Wafers Time PASS


Treat Croissant

4) CAKES:

Nuts & Raisim


Romance Cake

ROLL YO! VEG CAKE


5) RUSK:

TOASTEA

6) BREADS:

Gourmet Breads Wheat Flour Bread WHITE BREAD

7) NUTRITIOUS BARS:
Be You nutrition Bar
BE YOU PROTEIN BAR

Financial Information:
Competitors:

1)

Parle is primarily divided into 3 product categories: Biscuits, Confectionery, Snacks which
are available mainly in India. From the name Parle, every one of us is reminded of just one
thing: the evergreen biscuit, Parle G. However, this Indian company deals with products other
than biscuits.

2)

Nestle – largest food company in terms of revenue is based out of Vaud, Switzerland. It has a
wide range of product line such baby foods, coffee, tea, dairy products, Maggi and many
more. It has presence in 194 countries having approximate 450 factories with a head count of
339,000 people.

3)

ITC or Imperial Tobacco Company of India limited was established in 1910. It changed its
name first in 1970 and again in 1974 and was finally called I.T.C Limited. Headquartered in
Kolkata, West Bengal, ITC is one of India’s most valuable conglomerates with presence in all
the three sectors of the economy.
4)

Patanjali Ayurved is one the fastest growing FMCG companies in India, which focuses on
food, healthcare and medicinal products. Patanjali is founded by Indian yoga guru Baba
Ramdev and Acharya Balkrishna in 2006 with the aim of promoting ayurvedic products
amongst consumers. With annual revenues exceeding INR 10,000 crore, Patanjali had
become one of the largest consumer goods companies in India.

5)

Amul is one of the very old Indian companies, which has made its mark since 1946. Now
GCMMF has become the largest exporter of dairy products all across the world. Amul was
built up in 1950 with the revolution of dairy agriculturists who were inspired by the
independence of India.

Area of Operation:
Britannia Industries operates in over 80 countries across Asia-Pacific, the Middle East,
Europe, Africa, and the Americas. The company's headquarters are in Bangalore, Karnataka,
India
Britannia Industries sells and markets their products through distributors, direct sales
channels, vendors, and contract packers. They also have a presence in more than 5 million
retail outlets and service over 45,000 villages.
Awards/Achievements:
 Britannia revalidated its startups as a Best Employer through the Best Employer 2020
 Marie Gold my startup 2.0 campaign won a Gold in the Practice: Marketing to women
Category at SABRE Asia Pacific awards 2021.
 Bring Back Milk Bikies campaign won the Best Multi-channel Advertising campaign at
INMA Global media awards 2022
 Britannia Treat Croissant Launch won at the Indian Marketing Awards for the
Best use of Consumer insights 2023.
 Britannia has been recognized at the ‘Best company to work for the year-2024 at the
Global CSR & ESG Awards,’ conducted by Brand Honchos.

HR Policies:
Future Plans:

Britannia Industries Ltd., an FMCG brand in India, has several future plans, including:

 Expanding into new categories: Britannia is looking to enter the healthy food segment
and other high-margin categories like chocolates, fresh dairy, and salty snacks. They are
also exploring joint ventures to enter these categories.

 Increasing cheese business: Britannia plans to more than double its cheese business in
the next three years. They have invested in a new plant in Ranjangaon, Maharashtra, and
are working to stabilize the factory. They also have a joint venture with the French cheese
maker Bel SA to offer their products in India.

 Increasing retail distribution: Britannia Bel aims to double its existing retail distribution
by the end of 2024.

 Investing in e-commerce and MT channels: Britannia plans to invest in the growth of


e-commerce and MT channels.

 Consolidating distribution networks: Britannia is looking to consolidate its distribution


networks.

 Focusing on innovation: Britannia is focusing on innovation and making quick decisions


about what will be consumed in the future.
COMPANY ANALYSIS BASED ON BCG MATRIX

QUESTION MARK: Dairy Products and Beverages Segment which have very
high market growth, but they have relatively lower market share. So, these products
come under the question mark quadrant.

STAR: In Britannia Industry Good Day and Marie Gold has higher market share and
high relative market share so they come under star category.

CASH COW: In Britannia Industry the top selling products are breads &cake so
they are considered as cash generating products which has higher market
share and lower market growth. So, they come under Cash cow’s quadrant.

DOGS: In Britannia Industry the product which has low market growth and relatively
low market share is Nutri Choice. So, this product comes under dog quadrant.

MCKENSY’S 7 S FRAMEWORK OF
BRITANNIA INDUSTRY:

Introduction:

The McKinsey 7s model is a strategic tool and framework that helps managers and
businesses assess their performance. The McKinsey 7s model identifies 7 key elements
for an organization that need to be focused and aligned for successful change
management processes as well as for regular performance enhancements. The 7
elements identified in the McKinsey 7s model can be categorized as being hard or soft
in nature. They are identified as

Britannia industry makes use of the McKinsey 7s model to regularly enhance its
performance and implement successful change management processes. It focuses on
the 7 elements identified in the model to ensure that its performance levels are
consistently maintained and improved for the offerings.
A HARD ELEMENT:

Hard The hard elements of the McKinsey 7s model comprise of strategy, structure, and
systems. The hard elements of the model are easier to identify, more tangible in nature,
and directly controlled and influenced by the leadership and management of the
organization.

1) STRATEGY: Britannia Industries Ltd.’s strategic direction is clearly defined and


communicated to all employees and stakeholders, enabling the organization to manage
performance, guide actions, and devise tactics aligned with the business strategy. This makes
operations more transparent and aligns the company's responsibilities and actions.

The strategic direction guides employee, staff, and stakeholder behaviour towards goal
attainment, setting SMART Goals with short and long-term deadlines in accordance with the
business strategy. The strategy helps employees decide tactics and behaviours for achieving
set goals and targets to help the business grow.

Britannia Industries Ltd.’s strategy also considers competitive pressures and competitors'
activities, addressing them through suggestive measures and actions. This ensures
sustainability by adapting to market changes and evolving consumer trends and demands.

2) STRUCTURE: Britannia Industries Ltd operates under a flatter organizational


hierarchy, characterized by lower managerial levels and increased access to senior
management. This structure fosters employee confidence and commitment, allowing for
quicker decision-making processes. Inter-departmental coordination is high, with departments
often forming inter-department teams for projects requiring multiple expertise. Britannia
Industries Ltd has a systematic process for initiating and monitoring coordination to ensure
smooth operations and goal.

The company encourages teamwork and team-oriented tasks, assigning individual


responsibilities and job tasks where necessary. However, all employees are expected to be
team players who can work well with and through other members. The teams at
Britannia Industries Ltd are supportive of all members and work in synergy to achieve
broader team objectives.

Britannia Industries Ltd has a developed and intricate communication system that enhances
the overall organizational structure. This systematic, defined, and organized communication
allows for easy flow of information and prevents any compromise on organizational tasks and
goals due to lack of communication or misunderstandings.

3 SYSTEM: Britannia Industries Ltd has well-defined organizational systems in place to


ensure effective business operations and prevent conflicts. These systems are largely
departmental and include areas such as human resource management, finance, marketing,
operations, sales, supply chain management, public relations management, and strategic
leadership. Each system has designed controls for evaluating performance and goal
attainment, with specific controls for members and inter-departmental tasks.
Britannia Industries Ltd continually evaluates its systems through these controls, primarily
through observation and informal discussions. Regular feedback is given to employees and
department heads, while formal evaluations are conducted semi-annually or quarterly,
depending on the urgency of projects, and assigned tasks.
The company also has internal processes for organizational alignment, ensuring that all
departments and systems work towards the greater business goals and targets. This is
achieved by designing and working towards goals and targets specific to their expertise under
the broader business vision and strategy. Strategic leadership at Britannia Industries Ltd
ensures that all systems are allocated resources and set specific targets to achieve similar
business goals in any specific period.

B SOFT ELEMENTS:
4 Share values: Britannia Industries Ltd.’s core values include creativity, honesty,
transparency, accountability, trust, quality, and heritage. The company maintains high ethical
and moral standards, ensuring its operations are conducted ethically. Britannia Industries Ltd
promotes an inclusive culture that celebrates diversity, with policies reducing discrimination.
The company encourages innovation and creativity, allowing individuals and teams to grow
independently. Supportive leadership increases employee motivation and job
satisfaction. All job tasks and roles are aligned with the company's core values, ensuring a
consistent brand image and honest organizational culture. Change management processes and
methods are incorporated to maintain the core values.

5 skills: Britannia Industries Ltd has a skilled workforce, recruited based on merit and
qualifications. The company defines tasks and job roles, hiring and training employees for
skill levels. Skill management is a priority, with regular training and workshops provided for
personal and professional growth. This approach provides a competitive advantage, as
players cannot imitate employee skills or training, creating a unique and non-substitutable
competency for Britannia Industries Ltd.

6 staff: Britannia Industries Ltd has a large workforce, employing both internal and external
employees to meet the company's business goals. The company provides in-house training for
employees to familiarize themselves with the company's values and for skill enhancement.
The company's global team is inclusive, promoting diversity and working together to achieve
business goals.

7. Style: Britannia Industries Ltd employs a participative leadership style, involving


employees in decision-making processes and identifying potential conflicts. This approach
enhances employee motivation and increases organizational commitment. The participative
leadership style is effective in achieving business goals and vision, as employees feel valued
and valued. The company fosters internal collaboration, allowing for inter-departmental
feedback and input. As operations expand globally, the company regularly forms project
teams. The company's supportive management and transparent human resource management
system support employee growth, resulting in effective team formation for various projects
and department-specific tasks. This approach fosters a cooperative and collaborative culture
within the organization.

SWOT ANALYSIS OF BRITANNIA INDUSTRIES


Strength:

 Britannia has been around 120 years in the industry.


 Innovative products for health-conscious people like oats and porridge, Britannia Nutri
Choice biscuits for diabetes patients, Vita Marie Gold, etc.
 Products for all food and snacks segments is a big boon for Britannia.
 Strong distribution network ensuring proper availability of the products even in the
remotest of areas.
 Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk,
butter, cheese, etc.
 Marketing and advertising efficiency

Weakness:

 Lower market share for Britannia in dairy segment


 Heavy expenditure on advertising and marketing
 Similar products produced by many companies means high brand switching.

Opportunities:

 Increase in purchasing power of people in India.


 Increase its share in the dairy industry.
 Product line extension can benefit Britannia as the company has loyal customers.
 Expansion in other countries

Threats:

 Lower price offering competitors can affect Britannia's market share.


 Local dairies and bakeries can cause business losses.
 Inflation can cause fall in sales and revenue.
 Rise in cost of raw material

PART -B
1. Details of reporting authority:

 Name: Mr. Uday Simha

 Designation: Finance Manager

 Organization: Britannia Industries Limited

 Location: Abhanakuppe, Bidadi (Bangalore)

 Email Id:

 Phone number:9611918061.

2. Nature of work assigned: Finance

 Invoice Filing:

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