NEXT-GEN VOCATIONAL

TRAINING PROGRAM
Unlock Your Potential To Grow In
Evolving World Through Ai with
Digital Marketing Training
Program.
A Bright Career Starts Here!
WE ARE A
PROFICIENT
TRAINING
INSTITUTE FOR IMPARTING
NEW-AGE SKILLS
Techiegigs: Empowering India with New-
Age Skills in Technical Learning and Digital
Marketing.

Welcome to Techiegigs, India's leading

professional training institute dedicated to
imparting new-age skills to individuals. Our
focus is on driving the Digital Evolution in
India and equipping our students with the
tools and knowledge needed to thrive in
today's digital world. With over decade
years of experience, we have successfully
trained professionals, students, and
entrepreneurs, shaping them into
exceptional player in the market. Whether
you're looking to upskill, switch careers, or
stay ahead in the digital world, our courses
offer the guidance and expertise you need.

Join us at Techiegigs and embark on a

journey of transformation. Let us empower
you with the skills and knowledge that will
drive your success and make a lasting
impact in the digital realm. Together, let's
shape the future of India's digital
landscape.

WE ARE CREATING SKILLED

INDIVIDUALS. WE IMPART
EDUCATION BY USING VARIED
LEARNING METHODS SO THAT
YOU CAN MASTER A SKILL IN
THE EASIEST WAY POSSIBLE.
#KaushalBharatShresthBHARAT
www.techiegigs.com
 Introducing the Digital Marketing Training Program:
Unlock Your Potential with Universal Skills.
Are you ready to dive into the dynamic world of digital
marketing? Our comprehensive Digital Marketing Training
Program is designed to equip you with the skills and
knowledge you need to thrive in the ever-evolving digital
landscape.

Join us and embark on an exciting journey into the world

of digital marketing. Unleash your marketing potential,
expand your horizons, and pave the way for a successful
career in this rapidly growing field. We provide a
structured digital marketing course through both ways
according to your comfort that will help you in
understanding the Full-fledged fundamental concepts of
Internet Marketing which includes everything from the
basic to the advanced level. Enroll in our Digital
Marketing Course today and unlock a world of
possibilities.

WITH THE EXPONENTIAL SHIFT IN THE DIGITAL AGE

UNDERSTANDING THE DIGITAL CAREER OPPORTUNITIES IS
MORE THAN JUST REQUIREMENT.

EXCAT FIT FOR JOB WORK AS FREELANCER KICK START YOUR

ENTREPRENEURIAL JOURNEY
Absolutely! Developing and utilizing Are you ready to enter the world of Don't wait any longer. It's time to kick-
skills can greatly contribute to personal freelancing and unleash your potential? start your entrepreneurial journey and
and professional growth, which in turn Learn in-demand digital skills that will unleash your full potential. Let's make
can enhance job prospects and career empower you to thrive as a freelancer and your entrepreneurial dreams a reality.
advancement. By acquiring and honing grow your career on your own terms. By Invest in your future today by enrolling
valuable skills, you can increase your mastering these digital skills, you'll gain the in our skill-building programs. Acquire
employability, adapt to changing job ability to offer your services as a the knowledge and expertise that will
market demands, and excel in your freelancer, work with clients from around set you apart, unlock new
chosen field. Continuous skill the globe, and create your own schedule opportunities, and propel you towards
development through training, and income streams. Whether you're a achieving your goals. With dedication
education, and practical experience can seasoned professional looking to transition and the right skills, the possibilities
open up new job opportunities, lead to into freelancing or just starting your career, are limitless.
promotions, and help you thrive in your our program will equip you with the
career. expertise and confidence to thrive in the
freelance world.

www.techiegigs.com
WHY DIGITAL MARKETING IS IN DEMAND?

BEDROCK OF OUR EXTENSIVE ECOSYSTEM

Step 1

Educate MODELLING, FASHION DESIGNING, PHOTOGRAPHY,

ACCOUNTING, MAKEUP, HAIRSTYLING, CRAFTING, SINGING,

Step 2
DANCING, COMEDY, WRITING, BUSINESS, PRODUCT SELLING,

Execute
VIDEOGRAPHY, GARDENING, FOOD, COOKING, REVIEWING,

CONSULTING, TECHNOLOGY, TRAVELLING, ASTROLOGY,

COACHING, TRAINING, ACTING.

Step 3

Empower Any Skill Needs Universal Skill !

www.techiegigs.com
MODULES OF TRAINING PROGRAM
DM Essentials and Overview INTRODUCING
Building an Online Presence
Control Panel/Plesk Panel [Backend] Setup INDIA'S FIRST
Graphic Designing
Branding MOBILE CLASS
Website Planning & Development ROOM
Content Planning & Creation
Keyword Optimisation
Search Engine Optimization (On Page)
Google Search Console
Google Analytics
Search Engine Optimization (Off Page)
Search Engine Algorithms
Local SEO
Social Media Optimisation
Optimisation v/s Marketing
Social Media Marketing
Social Media Advertisement
Video Creation & Marketing
Data Analysis & Strategising
AdWords & Online Display Advertising
Optimizing Ads & Quality Score
Email Marketing
Influencer Marketing
Affiliate Marketing
Optimization Techniques
Ecommerce
Online Selling
Davsy
Monetisation Techniques
Personality Development Program
Project Submission & Certification #ONLINE
DIGITAL WAY OF LEARNING

DOWNLOAD THE
TECHIEGIGS
MOBILE APP TODAY.

www.techiegigs.com
DM ESSENTIALS AND OVERVIEW
What is Digital Marketing? - Define and Importance - Overview of digital
marketing channels
Digital Marketing vs. Traditional Marketing
Crafting a Digital Marketing Strategy - Setting goals - defining target
audience - choosing channels, - budgeting
Digital Marketing Tools and Platforms Overview of tools for SEO, social
media management, and email marketing

Building an Online Presence

Defining and understanding niches
Key factors to consider when choosing a domain name.
Brainstorming domain name ideas
Avoiding common pitfalls and mistakes.
Domain name registration process Social media account/ page
creation i.e LIFT (LinkedIn, Instagram, Facebook, Twitter) Case studies

Branding
1. Branding and its significance
2. .Relationship between branding and marketing.
3. Crafting Mission and vision statements
4. Creating a brand identity: logos, colors, typography.
5. -Designing through Canva
6. - designing through Ai too
7. Preparing a Tagline
8. Measuring and improving brand experience.
9. Building a brand style guide Color Palette
Graphic Designing & Video Editing
Introduction to Graphic Designing
Need for Designing?
Types of Graphic Designing
Significance of graphic design and video editing.
Working on Canva Designing through Ai
Basic design principles: layout, color theory, typography.
Creating graphics for social media and web.
Designing logos and branding materials.
Infographics and data visualization.
Introduction to video editing software Editing video clips, transitions, and audio.

Plesk Panel [Backend] Setup

What Are CMS and Why Are They Important
-Overview of CMS platforms,
- advantages, and use cases Popular CMS Platforms
- Overview of WordPress Setting Up a CMS Website
- CMS installation, domain setup, and basic configuration.
Customizing and Managing Content
- Techniques for creating pages, posts, and customizing templates
Introduction to Plesk Panel
- Plesk's features, user interface, and benefits
Understanding website structure (frontend, backend, database)
Backing up and restoring server data.
Setting up websites, domains, and subdomains.
Configuring DNS settings
Creating and managing databases in Plesk Setting up, webmail, Immunify AV
Wordpress Toolkit SEO Toolkit
Hosting web applications and content management systems (e.g., WordPress) in
Plesk.
Managing SSL certificates and securing websites.
Website Development & Planning

Importance of web design in digital marketing.

Understanding elements of a good website Preparing website sitemap
Exploring Content Management System
WordPress introduction & installation
Theme Selection and Setup
Responsive web design and mobile optimization.
Working on Menu, Category, Pages & Post
Installing and configuring essential plugins and extensions.
Incorporating contact forms, chatbots, and social media integration.
Elementor setup and working
Landing Page designing through Elementor
Designing through AI

Blogging - Content Planning & Creation

Importance of content writing
Types of digital content: blog posts, web content, social media, etc.
Writing headlines and hooks.
Importance of editing and proofreading.
Concept of plagiarism
Content structuring Grammar, punctuation, and style guidelines.
Copywriting. Content Research and writing through Ai tools

Search Engine Algorithms

What is a Search Engine?
Search Engine Working: - Crawling - Indexing - Ranking
Elements of SERP
Role of search engines in the digital landscape.
Understanding search engine algorithms.
How search engines rank web pages.
Importance of PageRank and relevance.
Updates like Panda, Penguin, and Hummingbird. Understanding
E-A-T (Expertise, Authoritativeness, Trustworthiness).
Search Engine Optimization
What is SEO and why is it important?
Role of SEO in digital marketing.
Current trends in SEO (voice search, mobile-first indexing, etc.).
Types of SEO

Keyword Optimization
What are Keywords?
Importance of keywords in SEO.
Tools for keyword research.
Long-tail keywords and short tail keywords and user intent
Process of finding best keyword

Search Engine Optimization (On Page)

On-Page SEO?
Factors of On-Page SEO
Head Section Optimization
- Meta Tag Optimization
- Tags SEO
-Friendly Content Writing
- Heading Optimization
- Keyword Density, Spamming, and Stuffing
- LSI (Latent Semantic Indexing)
Image Optimization
URL structure and internal linking and external linking.
Using Yoast Seo Plugin
- Installation and Setting
- Working
- Understanding
Search Engine Optimization (Off Page)
Introduction to Off-Page SEO
Why Off Page is Important?
Identifying Link Building Opportunities
What Are Backlinks?
Backlinks Creation Methods
Difference Between Do Follow and No Follow Backlinks
How To Increase Google Page Rank
Off-Page SEO Checklist
- Web Directory Submissions
- Social Bookmarking
- Article Writing & Submission
- Comment Writing
- Guest Blogging
- Search Engine Submissions

Search Engine Optimization (Technical)

Introduction to Technical SEO
Crawling and Indexing
Website Architecture Robots.txt and XML Sitemaps:
Website Speed and Performance
Friendly and Responsive Design Schema Markup Broken Links and 404 Errors
Technical SEO Audit and Optimization

Local SEO
Introduction to Local SEO:
Setting Up a Google My Business Account:
Local Keyword Research and On-Page SEO
finding location-specific keywords,
analyzing competition
selecting effective keywords.
Best practices for optimizing titles
meta descriptions,
headings
content for local search
Importance of NAP Online Reviews and Reputation
generating positive reviews
Google Search Console
Role of Google Search Console
verifying your website on GSC.
Navigating the GSC dashboard
understanding key metrics.
Analyzing search results with the Performance report.
Sitemap submission
Detecting and addressing mobile usability issues.
Identifying and fixing AMP (Accelerated Mobile Pages) errors.
Evaluating website's backlink profile.
URL inspection tool Insights into robots.txt and no index tags Core
web vitals

Google Analytics
Role of Google Analytics
Google Analytics account signup
Navigating the Google Analytics dashboard and key metrics.
Understanding Terminologies
- New Users v/s User Retention
- Bounce Rate & Average Time Duration
- Page Sessions & Conversions
- Goals & User Acquisition
- Traffic: Sources, Medium & Data
- Behaviour
Goal - Setting up campaign
- Data Collection & Processing
- Analysis tools & techniques
- Concept of retargeting

Google Tag Manager

What is Tag manager?
Role of Google Tag Manager
Setting up GTM
Use case
Key concepts, containers, and tags.
Installing GTM container code on a website.
Social Media Optimization (SMO)
Social Media Presence
Importance & Logics
Optimizing social channels using keywords
key components of an effective SMO strategy.
choosing right social media Channels - Facebook - Instagram - LinkedIn -
X(Twitter) - Pinterest
Profile Setup and Optimization
Content Planning
Designing Content Calendar
Audience Engagement and Community Building
Understanding Analysis (as per each platform)

Optimization v/s Marketing

1. Introduction to Optimization vs Marketing:
-Concepts of website optimization and marketing.
-Key differences and commonalities between these two approaches.
2. Traffic Sources
- Push v/s Pull Marketing
- Source for traffic?
- What to promote?
3. Clarifying Terminologies
- CPC
- CPM
- Overall Budget
- Daily Budget
- Impressions
- Engagement
- A/B Testing
- Audience
- Inventory
- Target/Goal/Objective
- CTR
- CPA
- CPL
- Leads
- PPC
Concept of Funnel
What is a marketing funnel and its importance
Overview of the stages Top of the Funnel (TOFU)
Middle of the Funnel (MOFU) Bottom of the
Funnel (BOFU)

Google AdWords & Online Display

Advertising
Online advertising and its significance
Introduction to Google AdWords and its role in online advertising.
Navigating the AdWords interface.
Creating an AdWords account and campaign.
Importance of keywords in online advertising.
Conducting keyword research using AdWords tools.
Google Ads Essentials
- Quality Score
- Ranking via Google Ads
- Understanding Bids, CTR, Targeting, Campaigns
- Working on Different Campaign Levels
- Preferred Bidding Strategy
- Creating a quality attractive campaign
- Ad Metrics
- URLs
- Compelling Ad Copy .
Effective Ads strategy
- Advanced Bid Strategies
- Flexible Bid Strategies
- Ad extensions
- Conversion Tracking
- Campaign Optimization
- Competitor Analysis
- Remarketing Techniques
Instagram Marketing
1. Instagram Fundamentals
- key features
- Audience Demographics
-history, user statistics, and marketing potential
2. Setting Up Your Instagram Business Profile
- guide on profile setup
- choosing a profile picture
- writing a compelling bio
3: Creating a Content Strategy
- Identifying your content niche
- creating content calendars
- defining your brand's visual style.
4. Visual Storytelling
- Tips on creating captivating visual content
- writing engaging captions
- using storytelling techniques
5: Organic Growth Strategies
-Techniques for engaging with followers
- using hashtags
- collaborating with influencers
6. Instagram Advertising and Promotion
-Insights on Instagram ads,
-sponsored posts,
- using insights for optimization
7. Instagram Analytics
- Introduction to Instagram Insights
- interpreting data
Facebook Marketing
1. Introduction to Facebook Marketing
-Overview of Facebook's user base
-advertising potential
- business benefits
2. Setting Up Your Facebook Business Page
- including profile and cover photos, about section, and call-to-
action buttons
3. Content Creation and Scheduling
-Types of content
- content calendar creation
- tips for creating shareable content
4. Facebook Ads Fundamentals
-Overview of ad types
- targeting options
- setting up a Facebook ad campaign
5. Facebook Insights
- Key metrics, interpreting insights data

Meta Ads
Introduction to Facebook advertising.
Setting up ad campaigns and ad sets.
Ad Types and Targeting
-image ads,
-video ads,
-carousel ads
Ad targeting options- (demographics, interests, behaviors,
etc.).
Ad Copywriting and Design .
Best practices for ad creative.
Ad Campaign Management
Monitoring ad performance and key metrics (CTR, CPC, etc.)
Advanced ad scheduling and bid strategies.
Facebook Pixel and Conversion Tracking Retargeting and
remarketing strategies.
Optimizing Ads & Quality Score
Online advertising importance
Overview of advertising platforms and ad quality.
Setting objectives for creating optimized ads.
Analyzing Reports for higher results
Understanding Negative Keywords
Evaluating Campaign Stats
Optimizing using conversion report
Optimizing using keywords, performing keywords & non-
performing keywords
How to decrease CPC
Working on Ad Placements
What is Quality Score and why it matters.
Understanding the factors that affect Quality Score.
Strategies for improving Quality Score.

Whatsapp Marketing & Telegram

Marketing
What is whatsapp marketing imprtance for digital marketers
Overview of WhatsApp's features for business.
Use cases
Whatsapp Business Setup
Automations Integration with CRM
a)Telegram Significance
b) Overview and features
c) Setting objectives
d)Crafting engaging marketing content.
e) Developing a content calendar.
f) UsingTelegram channels, groups, and broadcasts
LinkedIn Marketing
Introduction to LinkedIn Marketing
Importance of LinkedIn Marketing LinkedIn
Use Case
- LinkedIn for Jobs
- LinkedIn for Business
- LinkedIn for Networking LinkedIn Essentials
- Creating a powerful LinkedIn Profile
- Understanding LinkedIn Business Tools
- Profile SEO
- Outreach Techniques
- Sales navigator
- Manual Email with Personalized Snippet
- Automated Email with Vidyard Video
Growth Tips
- Best LinkedIn Outreach Messaging
- Beginner's Guide to Sales Pitch and Outreach Templates
- Essential Steps to Prepare Before Launching an Automated
LinkedIn Outreach Campaign
LinkedIn Advertising Basics
Introduction to LinkedIn advertising.
Setting up Sponsored Content and Sponsored InMail campaigns.
Budgeting and ad targeting options.

Twitter Marketing
1.Introduction to Twitter Marketing
2: Setting Up a Twitter Business Profile
3: Audience Engagement and Follower Growth
4: Content Creation and Sharing
5: Twitter Chats and Engagement Activities
6: Performance Tracking and Analytics
7:Twitter Advertising and Promoted Tweets
Youtube Marketing
Introduction to YouTube Marketing
Setting Up a YouTube Channel
Optimizing the channel with branding, descriptions, and keywords.
Channel customization and organization.
Content Strategy and Creation Crafting engaging video content
ideas. Developing a content calendar for regular uploads.
Understanding video SEO and audience targeting.
Building a YouTube Community Strategies for building and
engaging a subscriber base.
Leveraging YouTube features like live streaming.
YouTube Advertising and Monetization Setting up and optimizing
YouTube ad campaigns.
Monetizing a YouTube channel through ads and sponsorships.
YouTube Analytics and Measurement

Email Marketing
E mail marketing and its importance.
Bulk Email Sender v/s Email Marketing
Pros and Cons of Bulk Emails
Types of Email Marketing Strategies for building and growing your
email subscriber list.
Designing visually appealing and responsive email templates.
Personalization and dynamic content in emails.
Setting up and launching email campaigns.
Automate bulk sending
Working with Autoresponders
Using email marketing analytics tools to track performance.
Key metrics: open rates, click-through rates, conversion rates, etc.
How to avoid going into the spam box How to land in the inbox
Monetisation Techniques
1. AdSense Introduction to AdSense Role in online monetization
Setting up Your AdSense Account
Navigating the AdSense dashboard
Account verification and payment settings
2. Affiliate Marketing
3. Online Selling
4. Freelancer/Agency

Affiliate Marketing
Introduction to Affiliate Marketing
Affiliate Networks and Programs
Exploring popular affiliate network
Identifying a niche and target audience
Choosing the right products or services to promote
Leveraging social platforms for affiliate promotions
Affiliate marketing monetization

Influencer Marketing
Introduction to Influencer Marketing
Key terminologies Of influencer marketing
Identifying the Right Influencers
Types of influencers
Leveraging micro and Nano influencers
Steps to connect with them
The Future of Influencer Marketing
Emerging trends case studie
E-commerce & Online Selling
Introduction to E-commerce Marketing
Key terminology and concepts
Setting Up Your E-commerce Store
Choosing the right e-commerce platform
Design and user experience best practices
Implementing secure payment gateways
E-commerce Content Marketing
SEO for e-commerce
Optimizing product pages for search engines
Tracking and reporting on e-commerce Managing product listings
and descriptions
Product reviews and ratings

Marketplace Marketing
Introduction to Marketplace Marketing
Key terminologies and concepts
National vs International selling
Exploring platforms
- Amazon
- Flipkart
- Meesho
- Shopsy
Marketplace Product Strategy
- Product selection, sourcing, and listing
- Product pricing and positioning on marketplaces
- Inventory management and order fulfillment
Understanding basics and documentation required
Setting up accounts 8. Products listing
Marketplace SEO
Paid Campaigns
 AI AUTOMATION
Chatgpt
Google Bard
Canva premium
Ai image generation tools
Ai video creation tools
Ai content writing tools
Lead generatipn through AI
website designing through AI
Prompt engineering

Skills Mastery Program

Interpersonal Skills
Sales training
Portfolio Building Presentation (PPT)
Cracking freelance projects-

Start your own agency or work as a

freelancer
Freelancing as a career choice.
Benefits and challenges of freelancing.
Building an Online Presence
Creating an attractive freelancer profile.
Crafting a compelling freelancer bio and portfolio.
Utilizing freelancing platforms and personal websites.
Finding and Winning Freelance Projects
Crafting tailored proposals that stand out.

Project Work
OTHER MODULES FOR PERSONALITY
DEVELOPMENT TRAINING PROGRAM
Personal Focus
Mindset Training
Relationship Building
Leadership Trainings
Communication Skills
Team Building & Management
Managerial Skills
Problem Solving & Decision Making
Emotional Intelligence
Influencing Skills Interpersonal Skills
Positive Thinking
Conflict Management
EXPOSURE
Public Speaking Practice
Time Management
Corporate & Life Etiquette

LIFE OF A STUDENT AFTER DIGITAL MARKETING !

DIGITAL MARKETING EXECUTIVE
PROFESSIONAL BLOGGER
SEO MANAGER
ADS CAMPAIGN MANAGER
CAREER OPPORTUNITIES CONTENT MARKETING EXECUTIVE
IN INDIA PPC MANAGER
SOCIAL MEDIA EXPERT
ONLINE REPUTATION EXECUTIVE
FREELANCER
ENTREPRENEUR

www.techiegigs.com
 Problem : Unemployment
Solution : Given Below

Students can apply for the Jobs, Post our internship through our
Placement Cell.
They can start their own freelancing business.
They can start monetising from internet via You-tubing, Blogging, E-commerce
Store Affiliate etc.
They Can also Start their small training Center with us.
They Can Start Selling local products Globally having demand out side country
such as Handicraft.
They can easily handle the social media management of anyone, which is the
need of the hour.
They can start a small venture and scale it globally.
After understanding Ads funnel our students are generating lead online of any
products through search engine and social media handles etc.

#DigitalBHARATShresthBHARAT
www.techiegigs.com
PROGRAMS HIGHLIGHTS
Industry Certification
Techiegigs Program Completion Certification
Online Google and Skill Certifications
Interactive Learning Sessions
3 Months, 200 + Hours Learning
Based On Regional Language
Personalised Mentoring
Exclusively Designed Content and Course Modules
Hands-On Experience of ODL Technologies
Flexible Classes & Backup Classes Availability
Monthly Workshops and Mentorship
Weekly Online Q&A Session by Mentors
Monthly CXO Session from the Industry
Free access to Tools, Softwares and LMS
Products worth 20,000 INR complimentry
3 months Internship
Live Projects and assessment
Industry Exposure training sessions
Career Assistance and 24/7* Support
Lifetime Access to knowledge base

All modules along with things which is

mentioned in program highlights.

IGNITE YOUR POTENTIAL WITH OUR SPECIALIZED

SKILL INDIA PROFESSIONAL PROGRAM

Curious to Know More Do you

have any questions?
Do Let us know !
We hope you learned something new.
www.techiegigs.com
SUCCESS STORIES OF OUR TECHIES !
Wall of Fame !

Ms. Divya Gandotra Ms. Ravneet Kaur Ms. Priya Singh Mr. Shivam Bhateja
Founder Emiac Technologies & Co-Founder, Digital Agency Manager & HOD ( social media management) Founder, Director, CEO
Group of co. BIRBAL at papercraft events MACCOBS PVT. LTD.
Jaipur, India Mumbai, India Mumbai, India Jaipur, India

Mr. Rahil Mulla Mr. Ashutosh Bhardwaj Mr. Rohitash Repswal Mr. Rahul
Digital Marketer & Senior SEO Founder, Digital Studio Founder, Director, CEO Co-Founder, Cmo
Trainer at IIDE MMBO.IN Jhalko Media Obme Business Solutions
Mumbai, India Delhi, India Jhunjhunun, India Delhi, India

Mr. Pankaj Kumar Mr. Sharvil Arolkar Mr. Amith Dharamshi Mr. Sandesh Gagdhave
Founder, Blogger & Youtuber Founder, Digital creator Head of Department ( Digital Marketing) Founder, Director, CEO
Food & Technology Life Coach at Pan Vallabh Skill College Itsdigitalera Marketing Solutions
Jammu, India Mumbai, India Gujarat, India Pune, India

www.techiegigs.com ..........1000+
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