PURPOSIVE COMMUNICATION REVIEWER LESSON 2:

Personal Letters
LESSON 1: - is a written type of communication of an
individual to another concerning personal
Communication in Business
or family affairs rather than business
- Is a two-way process that follows the
matters. Does not follow certain rules or
common communication process of
structures. (ex. Birthday greeting)
sending and receiving messages.
Traditional letter
Business communication
- best way to communicate among persons.
- Differs in the medium for its uses paper,
pen, typewriter, or computer to make the Business letter
message tangible to the receiver.
- is a formal type of written letter concerning
Organization business transactions and other business
related issues and information. Must
- Is comprised of people who are committed
adhere certain rules, restrictions and
to a common goal and are ready to share
formats.
information and resources in pursuit of a
desired goal. Techniques of writing a business letter
Communication in Organization - Write from the “you” attitude
- Accentuate the positive
- Is relaying messages or information
- Make your letter smile
between or among people inside and
- Make your copy live
outside an organization.
LESSON 3
Basic function of Organization
Characteristics of a Business Letter
- To inform
- To persuade Completeness
- To promote goodwill
- refers to the inclusion of complete
Internal Documents information. The business letter should
answer the question WHO, WHAT, WHEN,
- Transmittal
WHERE, and HOW to produce a good and
- Monthly/quarterly report
complete business letter.
- Performance appraisal
- Memo of congratulations Corectness
External Documents - refers to the correct grammar, punctuation,
spacing, information, and the structure.
- Quotation
- Claim/ Adjustment Conciseness
- Annual Report
- Thank you letter - refers to being direct and brief without
compromising the complete idea.
CHANNELS OF COMMUNICATION
Coherence
Formal Channel of Communication
- refers to the smooth flow of ideas in a
- follows the usual pattern of an business letter.
organizational chart where the superiors
are classified from the subordinates. Clarity

Informal Channel of Communication - refers to readability of information which is

easy to understand.
- Follows an unstructured channel of
communication where lines and patterns of Concreteness
the organization are vague. - refers to the use of specific words not
general words.
Courteousness Salutation
- refers to the politeness of the tone of the - is composed of the word “Dear” followed by
business letter. the last name of the receiver of the letter.
Consideration Body of the Letter
- refers to the use of professional tone to - This consists the message of the writer.
show respect to the reader of the letter.
Complimentary close
Consistency
- This is sometimes called closing, the part
- refers to the uniformity of the time and style where sender says goodbye to the receiver
of the writer of a business letter. of the letter in a formal way.
Credibility Signature Line
- refers to the personality of the writer as - This is composed of the complete
himself which might reflect on his writings. typewritten name of the writer and his
official designation, or the name of the
ELEMENTS OF A BUSINESS LETTER
company.
Sender
Written Signature
- is the one who is writing it.
- This refers to the sender clearly scribing or
Message affixing his specimen signature.

- it is the reason that moves the sender to OPTIONAL PART OF BUSINESS LETTER
start the communication process. Attention Line
Receiver
- This is used when the letter urgently needs
- completes the elements of communication to be received by the best person who can
process. The main role of the receiver is to handle it.
carefully decode the message of a Subject Line
business letter.
- This is used in short reports to let the
LESSON 4:
reader know the content of the letter
Basic Parts of a Business Letter immediately.

Letterhead Identification Initials or Reference Initials

- this part of a business letter includes the - This includes the initials of the secretary or
company name, company mailing address, typist who took the dictation in lower case.
and company contact numbers. Enclosed
Dateline
- This is composed of the attached materials
- This part contains the month, day, and year on the letter.
when the business letter was written.
Copy Notation
Inside Address
- This consists the names or department of
- This part consists of three, four or five lines other people who also received the letter.
which include the complete name as well Carbon Copy Notation
as the job title/s of the receiver on the first
line. - This notation is indicated on the original
copy and all the duplicate copies.
A. Miss – Addressing single woman
Blind Carbon Copy Notation
B. Mrs. – Addressing married woman
C. Ms. – Addressing single, married, or - This is a notation not indicated on the
widowed. original copy but indicated on all duplicate
D. Mr. – Addressing a man copies.
Mailing Notation Hanging-Indented Style
- This notation refers to the special postal - another unique style of writing a business
services such as air mail, special delivery, letter. The first line of each paragraph is
or registered mail. aligned with their inside address and
salutation flushed at the left.
LESSON 5
LESSON 6:
Punctuations Used in Business Letters
COMMON TYPES OF BUSINESS LETTER
Open Punctuation
1. Application Letter
- does not include any punctuation after any
- sometimes called cover letter, and is
part of the letter except the body of the
composed persuasively whenever you are
letter or the message.
applying for your target job.
Standard Punctuation
THREE STYLES OF RESUME
- most common style of punctuating a Chronological Resume
business letter which includes punctuation
on salutation and complimentary close - focuses on the employment history of the
only. applicant.
Mixed Punctuation Functional Resume
- uses comma (British Style) or colon - focuses on skills rather than on
(American Style) after the salutation and employment history.
uses comma after the complimentary
Combination Resume
close.
BUSINESS LETTER STYLE - focuses on drawing the best features or
strong points of chronological and
Full Block Style functional resume styles.
- In this style, some make use of Open
2. Letter of Inquiry
Punctuation and some do not. All parts of
- a letter that asks for a particular information
this business letter start at the left margin.
or assistance. This type of business letter
Modified Block Style is direct and the questions are constructed.
3. Letter of Reply/ Response
- This style places the inside address and all - This is written in response to a letter of
paragraphs at the left hand margin while inquiry which directly answers all the
the heading, dateline, and complimentary inquiries regarding the company’s products
close start at the middle part of the paper. or services.
Semi-Block Style 4. Letter of Request
- This is commonly used everywhere. We
- like the Block Style however it follows the use it daily in academe, in industry, even in
rule of indention to its paragraph. Uses corporate world.
standard punctuation. 5. Letter of Order
- written for the purpose of purchasing items
Simplified Style
that are for sale.
- This style is similar to the Full Block Style,
LESSON 7
beginning all the parts of the letter at the left
margin. Informative Communication
Indented Style - involves giving than asking.
- This style makes use of indentions which Persuasive Communication
has uneven number of spaces in the
various elements of the letter. - is an art of gaining fair and favorable
considerations for our point of view.
6 ways to persuade: The process of making a multimedia oral
presentation involves three stages:
- Talk fast.
- Master the body language. - Planning the presentation
- Get to know the audience. - Delivering the presentation
- Timing is everything. - Evaluating the presentation
- Be persistent.
MOST COMMON TYPES OF ORAL
- Thinks smart.
PRESENTATION
Argumentative Communication
Individual Presentation
- relies heavily on sound proof and
- involves one person who shares relevant
reasoning.
information about one’s research or work.
LESSON 8:
Group Presentation
Public Speaking
- Involves at least three members who take
- is a process of speaking in a structured, turns in sharing relevant information on a
deliberate manner to inform, influence or single topic.
entertain an audience.
Panel Presentation
Speech
- involves around three to six members with
- is the term used to refer to the body spoken a moderator; the members, called
expressions of information and ideas. panelists.
Reading from a Manuscript Workshop Presentation
- is appropriate when the speech is long and - involves one or two members who act as
when details are complicated and essential facilitators.
such as that they need to be given
Poster Presentation
completely.
- manner of presentation employs the use of
Reading
a poster in showing one’s work.
- appropriate when one is asked to deliver a
Individual/ Group Presentation
prepared speech on behalf of another
speaker. - involves one or more members who
Memorized Speech demonstrate how something is done.
Planning a Presentation
- requires a speaker to commit everything to
memory. - Knowing your purpose
Extemporaneous Speech - Analyzing your audience
- Making sense of your context
- may have a short or long preparation. - Constructing your presentation slides
Impromptu
- means speaking at the spur of the moment.
LESSON 9:
Multimedia Presentation
- refers to the “integration of animation,
audio, graphics, text, and full-motion video
through computer hardware and software
for education, entertainment or training.