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Graphic Design Fundamentals & Freelancing

Easylife

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pubg mania
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43 views4 pages

Graphic Design Fundamentals & Freelancing

Easylife

Uploaded by

pubg mania
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Graphic Design Fundamentals & Freelancing

Duration: 9 Weeks
Target Audience: Beginners to Intermediate
Goal: By the end of this course, students will be able to create professional-quality graphic
designs and successfully market their skills as freelancers.

Week 1: Introduction to Graphic Design

● Day 1: What is Graphic Design?


○ Overview and importance of graphic design
○ Different fields of graphic design
● Day 2: Understanding Design Principles
○ Key design principles: balance, contrast, alignment, repetition, and space
○ The importance of color theory
● Day 3: Graphic Design Tools
○ Introduction to software (Adobe Photoshop, Illustrator, Canva)
○ Setting up and navigating the software
● Day 4: Typography Basics
○ Understanding fonts, typefaces, and hierarchies
○ Best practices for choosing typography
● Day 5: Color Theory in Design
○ Understanding color models (RGB, CMYK)
○ Creating color palettes
● Day 6: Basic Composition Techniques
○ Rules of composition: rule of thirds, leading lines, framing
○ Creating effective layouts
● Day 7: Review and Q&A
○ Recap of Week 1 topics and addressing questions

Week 2: Graphic Design Techniques

● Day 8: Creating Basic Designs


○ Hands-on project: Designing a simple poster or flyer
● Day 9: Working with Images
○ Image editing techniques in Photoshop
○ Using stock images and copyright considerations
● Day 10: Vector Graphics and Illustrator
○ Introduction to vector graphics
○ Creating shapes and illustrations in Adobe Illustrator
● Day 11: Logo Design Fundamentals
○ Principles of logo design
○ Sketching and conceptualizing logo ideas
● Day 12: Branding Basics
○ Understanding brand identity and elements
○ Designing a basic brand guideline
● Day 13: Hands-On Project: Logo Design
○ Students create their own logo based on learned principles
● Day 14: Review and Q&A
○ Recap of Week 2 topics and addressing questions

Week 3: Advanced Graphic Design Concepts

● Day 15: Layout and Grid Systems


○ Understanding grid systems and their importance in design
● Day 16: Advanced Typography Techniques
○ Customizing typography and creating typographic layouts
● Day 17: Designing for Digital vs. Print
○ Key differences in design for print and digital media
● Day 18: Introduction to UX/UI Design
○ Basics of user experience and user interface design
● Day 19: Infographic Design
○ Principles of creating effective infographics
○ Tools and software for infographic design
● Day 20: Hands-On Project: Create an Infographic
○ Students create their own infographic using learned techniques
● Day 21: Review and Q&A
○ Recap of Week 3 topics and addressing questions

Week 4: Freelancing Guide on Fiverr and Upwork

● Day 22: Setting Up Your Freelance Profile


○ Crafting a portfolio and showcasing demo projects
● Day 23: Structuring Gigs and Services
○ Structuring gigs around graphic design and related services
● Day 24: Best Practices for Securing Projects
○ Effective communication, proposals, pricing strategies
● Day 25: Building Client Relationships
○ Strategies for long-term success
● Day 26: Practical Freelancing Exercises
○ Mock proposals and client communication
● Day 27: Review and Q&A
○ Recap of freelancing topics and addressing questions

Week 5: Lead Generation

● Day 28: What is Lead Generation?


○ Understanding lead generation
● Day 29: Types of Leads
○ Different categories of leads
● Day 30: Lead Generation Strategies
○ Overview of methods for attracting clients
● Day 31: Practical Lead Generation Exercises
○ Activities to practice skills
● Day 32: Review and Q&A
○ Addressing questions about lead generation

Week 6: Social Media for Lead Generation

● Day 33: Instagram for Lead Generation


○ Strategies and tips for leveraging Instagram
● Day 34: WhatsApp for Networking
○ How to effectively use WhatsApp for outreach
● Day 35: Facebook for Business
○ Best practices for using Facebook to promote services
● Day 36: TikTok for Promotion
○ Creative content strategies for TikTok
● Day 37: YouTube for Lead Generation
○ Using video content to attract clients
● Day 38: Review and Q&A
○ Recap of social media strategies and addressing questions

Week 7: How to Sell and Market Your Skills

● Day 39: Opportunity Calls


○ Conducting effective calls with potential clients
● Day 40: Objection Handling
○ Techniques for overcoming client objections
● Day 41: Active Follow-Up Strategies
○ Best practices for following up with leads
● Day 42: Passive Follow-Up Strategies
○ Building long-term relationships through nurturing
● Day 43: Closing Techniques
○ Strategies for closing deals successfully
● Day 44: Review and Q&A
○ Recap of selling techniques and addressing questions

Week 8: Ads for Lead Generation

● Day 45: Instagram Ads


○ Setting up and optimizing Instagram ads
● Day 46: Facebook Ads
○ Strategies for successful Facebook ad campaigns
● Day 47: TikTok Ads
○ Creating engaging ad content for TikTok
● Day 48: YouTube Ads
○ Leveraging video advertising for lead generation
● Day 49: Google and WhatsApp Ads
○ Overview of Google Ads and using WhatsApp for outreach
● Day 50: Review and Q&A
○ Comprehensive recap of the course and addressing final questions

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