Predictive Analytics Customer Churn

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Predictive Analytics Customer Churn

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koushikkamalpillai

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Predictive Analytics for Customer Churn in Telecommunications

EXECUTIVE SUMMARY
In the highly competitive telecommunications industry, retaining existing customers is as
critical as acquiring new ones. Customer churn, the phenomenon of customers switching to
competitors, results in substantial revenue loss and increased acquisition costs. This project
explores the application of predictive analytics to address customer churn.

INTRODUCTION TO PREDICTIVE ANALYTICS

Predictive analytics involves leveraging statistical techniques and machine learning to
analyze data and forecast outcomes. In telecommunications, this is crucial for anticipating
customer churn and implementing proactive retention strategies.

UNDERSTANDING CUSTOMER CHURN

Customer churn refers to the discontinuation of service by subscribers. This can be
classified into voluntary and involuntary churn, each presenting unique challenges for
telecom providers.

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Predictive Analytics Customer Churn

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Predictive Analytics Customer Churn

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Predictive Analytics for Customer Churn in Telecommunications

INTRODUCTION TO PREDICTIVE ANALYTICS

UNDERSTANDING CUSTOMER CHURN

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