1. What does "Descriptive Analytics" focus on?

A. Predicting future outcomes

B. Understanding past and current performance
C. Recommending optimal actions
D. Detecting patterns in data
2. Which of the following is NOT a characteristic of Big Data?
A. Volume
B. Velocity
C. Veracity
D. Simplicity
3. What type of data is grouped into categories without any
specific order?
A. Ordinal data
B. Nominal data
C. Interval data
D. Ratio data
4. What type of metric involves counting events like the number
of on-time deliveries?
A. Continuous metric
B. Discrete metric
C. Ordinal metric
D. Nominal metric
5. Which characteristic of data refers to its accuracy and
consistency?
A. Validity
B. Reliability
C. Variety
D. Saturation
6. A graph showing an S-shaped curve for product sales over
time represents which model?
A. Verbal model
B. Visual model
C. Mathematical model
D. Predictive model
7. The formula TC=F+VQTC = F + VQTC=F+VQ is an example of
which type of model?
A. Verbal model
B. Visual model
C. Mathematical model
D. Descriptive model
8. What type of data uses a true zero point and allows for ratio
comparisons?
A. Interval data
B. Ordinal data
C. Ratio data
D. Nominal data
9. In a lemonade stand, measuring how long it takes to serve a
customer is an example of which metric?
A. Discrete metric
B. Continuous metric
C. Nominal metric
D. Ordinal metric
10. Which tool is used for visualizing data in an interactive
format?
A. Power BI
B. SQL
C. SAS Analytics
D. HealthChecks UI
11. What is the main purpose of Predictive Analytics?
A. Understanding past performance
B. Predicting future trends
C. Recommending actions
D. Managing customer feedback
12. What is an example of Valid Data?
A. Accurate but irrelevant data
B. Data that measures what it’s supposed to
C. Data that is consistent but meaningless
D. Randomized survey responses
13. Which type of data is used to rank items but does not
measure the difference between them?
A. Nominal
B. Ordinal
C. Ratio
D. Interval
14. What type of data source includes customer interaction
behavior on websites?
A. Annual reports
B. Web behavior
C. Accounting audits
D. Marketing research
15. In data measurement, what does "Interval Data" lack?
A. Equal intervals between values
B. A true zero point
C. Numerical representation
D. Ranking capability
16. What is an example of Ratio Data?
A. Temperature in Celsius
B. Weight of a product
C. Customer satisfaction rating
D. IQ scores
17. Which of the following describes data as “reliable”?
A. Always consistent
B. Measuring the intended outcome
C. Randomly fluctuating
D. Predicting future outcomes
18. Which metric measures real-time performance, such as live
stock market data?
A. Ordinal
B. Continuous
C. Interval
D. Discrete
19. What happens when the market for a new product becomes
“saturated”?
A. Sales increase exponentially
B. Sales remain constant
C. Sales start to decrease
D. Production costs increase
20. Which software tool is known for drag-and-drop functionality
for creating dashboards?
A. Tableau
B. Power BI
C. SAS Analytics
D. Azure DevOps
21. What is an example of a Discrete Metric?
A. Weight of a package
B. Time taken to deliver an order
C. Number of incomplete orders
D. Temperature of a product
22. Which type of data is collected from sources like surveys and
interviews?
A. Nominal
B. Qualitative
C. Quantitative
D. Interval
23. What does "Veracity" in Big Data refer to?
A. Speed of data generation
B. Accuracy and trustworthiness of data
C. Volume of data
D. Different types of data
24. What is a key difference between Nominal and Ordinal data?
A. Ordinal data has a meaningful zero
B. Nominal data is ordered
C. Ordinal data has a rank or order
D. Nominal data uses numerical values
25. In a retail business, forecasting future sales is an example of
which type of analytics?
A. Descriptive
B. Predictive
C. Prescriptive
D. Visual
26. What type of data can be used to evaluate customer
feedback?
A. Interval
B. Nominal
C. Qualitative
D. Ratio
27. What is the main goal of Prescriptive Analytics?
A. To predict future trends
B. To recommend the best course of action
C. To understand historical data
D. To evaluate survey results
28. Which of the following describes "Fixed Costs" in the formula
TC=F+VQTC = F + VQTC=F+VQ?
A. Costs that change with production
B. Costs that remain constant
C. Costs related to variable units
D. Costs of marketing efforts
29. Which of the following tools is commonly used for data
mining and statistical analysis?
A. SAS Analytics
B. HealthChecks UI
C. Power BI
D. Azure Pipelines
30. What does a Visual Model typically show?
A. A formula representing costs
B. A graph or chart depicting data trends
C. A list of numerical data
D. Verbal descriptions of business processes

ANSWERS :
1. B - Understanding past and current performance
2. D - Simplicity
3. B - Nominal data
4. B - Discrete metric
5. B - Reliability

6. B - Visual model
7. C - Mathematical model
8. C - Ratio data
9. B - Continuous metric
10. A - Power BI

11. B - Predicting future trends

12. B - Data that measures what it’s supposed to
13. B - Ordinal
14. B - Web behavior
15. B - A true zero point
16. B - Weight of a product
17. A - Always consistent
18. B - Continuous
19. C - Sales start to decrease
20. A - Tableau

21. C - Number of incomplete orders

22. B - Qualitative
23. B - Accuracy and trustworthiness of data
24. C - Ordinal data has a rank or order
25. B - Predictive

26. C - Qualitative
27. B - To recommend the best course of action
28. B - Costs that remain constant
29. A - SAS Analytics
30. B - A graph or chart depicting data trends