1467195812ModuleIDLIUS 01 ET IntroductiontoUserStudies
1467195812ModuleIDLIUS 01 ET IntroductiontoUserStudies
Principal Investigator
&
Dr. Jagdish Arora, Director
Module : 01 Introduction to User StudiesINFLIBNET Centre, Gandhinagar
Subject Coordinator
Development Team
Paper Coordinator
Principal Investigator
Dr. Jagdish Arora, Director
&
INFLIBNET Centre, Gandhinagar
Subject Coordinator
Content Writer
Prof A S Chandel,
Content Writer Professor and Head,
Central Library, Sikkim University
Module Id LIS/LIUS-I/01
Should have perception of library use and users‟ problems in seeking and using
Pre-requisites
information resources
To introduce the students of LIS to the basics of user studies, its scope, brief history,
Objectives
importance and the methodologies applicable to conduct these studies.
TABLE OF CONTENTS
1. Objectives
2. Introduction
6. Research Methodology
7. Summary
8 References
2. Introduction
Libraries are established with the objective of providing services to their users. While planning library services,
users have to be always kept in view so that the services being proposed and introduced are valued and used to
the maximum extent. Most of the patrons are infrequent users who make a few demands for the service. If the
library focuses on the heavy users and their known demands and needs, it can achieve outstanding
performance… (Evans, et al.1972). However, the philosophy of librarianship is not only to serve heavy and
regular users but is also supposed to look after the interests of casual and infrequent users. Everyone whosoever
visits library or ask for information should find his/her information conveniently. Everybody in academics; a
student or a teacher comes across some or the other problem in finding and accessing information. You as
students of Library & Information and also as users of library and its services might be fully familiar with such
day-to-day common problems faced in finding relevant information. To know as to what problems users face in
locating and accessing information, paper on „User and User Studies’ has been introduced in the LIS curriculum
so that the students of today and information professionals of tomorrow are able to understand and conceptualize
users‟ problems. Taking a simple example of a shopkeeper, who thinks of his consumers before opening of a
shop and goes on adding items which have possibility of their use and salability. We notice shopping mall
culture in all big cities, and small shops/stores in small cities and villages with different commodities to sell
according to the requirements of the consumers. The same principle holds good in librarianship also with the
difference that one earns profit and another provides services without aiming at any profit. The profit is earned
and measured in the form of user satisfaction with the services being provided. The primary concern of the
library profession has been to assess the information needs of the users and assist them in finding their
information resources to solve their day-today problems relating to information access and use.
Information has been recognized as an important resource and commodity for overall development of
individuals as well as nations. Today, the richness of nations is measured in terms of availability and use of
information. Information poverty or the illiteracy is considered more dangerous than economic poverty. One of
the differences between the developed and developing nations is that former makes good use of information than
the latter. If we believe that information and knowledge is a power resource, then its holders obviously become
powerful. Therefore, availability and use of information make the difference. The very purpose of information
User means information user, patron, clientele of the library who seeks information from various sources
available to him to remove his „uncertainty‟, „inquisitiveness’ ‘ambiguities’ to meet out his/her information need
and solve various problems at hand. In these studies user and user groups remain in focus to know and ascertain
the facts about their information needs, information use and information seeking behaviours, etc. The scope of
user study … can be expanded to include parts of computer science, communication studies and other
disciplines (Wilson, 2008). Hewins (1990) called for increased interdisciplinary research in this area. She
suggested that research in this area should integrate research being conducted in other disciplines (e.g.,
psychology, cognitive science and computer science). Wersing (1973) divides user studies into four areas:
channels of communications, information receivers (users), data sources and information senders. The core of
user studies have three main components; information needs, information seeking behavior and information
retrieval, all studies revolve around these aspects. Let us broadly understand these two concepts since these are
not precisely definable. We need information when we feel that our existing knowledge is deficient or
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These concepts would be discussed elsewhere in detail in different modules. Nicholas and Herman (2009) have
devoted whole chapter to define these terms. These studies broadly include all interactions between users and
their information products (sources of information), information seeking behaviours including searching and
retrieval processes, cognitive process, barrier and intervening variables in information accessing and use
(Chandel, 2011). Eithel (1981) states that user studies are composed of who reads what; and how these needs
can be identified and satisfied. Tenopir (2003) identified the following areas of user studies:
i) What people do?
ii) What people prefer?
iii) What people say they do?
iv) What people say they prefer?
v) What they may do or prefer in the future?
The author prefers the term people rather than user which means, involving whole community to be studied to
ascertain the information need of whole population to be served rather than only library users. Needs of users
and needs of the people are different. Non-users are to be converted into users or educated to use information.
Therefore, identification of information needs of diverse population forming different groups of people in the
community is required to be studied to serve them in a better way. Krikelas (1983) in his model identified four
steps of information processing and use (1) perceiving a need, (2) the search itself, (3) finding the information,
and (4) using the information, which results in either satisfaction or dissatisfaction.
Wilson (1994) presented a model of user study covering the following components in his paper published as
early as in 1981 which has as much relevance today as during the time of its proposal.
We may agree that most "user studies" have been about how people use systems, rather than about the users
themselves and other aspects of their information-seeking behaviour (Wilson, 1994). These studies include:
who library patrons are, how they use libraries, and more recently, what the information needs of people are and
how various sources of information help or do not help them, independently of formal information delivery
systems such as libraries (Julian, 1996). Various literature surveys have also revealed that most of the studies
have been conducted on sources of information being referred by the users. Now the question arises as to what
follow up actions are required to be taken by the practitioners in the light of such findings. In such situation,
when users were found to use e-resources more than printed material, and their preferences were found more on
Internet resources in full text form than resources in the library in printed format. In view of such findings what
measures have to be taken as a follow up action to improve the existing services by the practitioners need to be
ascertained and thoughtfully implemented. The recommendations and findings of most of these studies have not
been implemented. The outcome and implementation of user studies remain questionable despite the fact that a
lot of literature has been generated on the subject. Nevertheless, the importance of these studies cannot be
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Libraries were never established isolating their users. They have always been there in the background of
establishment of any library. User studies have a long history; as long as the libraries themselves. Users have
been always in focus right from the inception of libraries all over the world. Libraries cannot be thought of
without their users. It is a different matter that the formal studies began much later when need for such studies
was realized and brought out at verbal plane. Before the initiation of these studies, librarians used to make
assessment of users need for books and other material hypothetically based upon their perception, formal or
informal interaction with the users and indirectly observing their behaviours while in the libraries and using
resources. Users‟ statistics might have been another indicator of users approach to library collection usage and
users preferences in the beginning. Wilson (2008) traces its history from 1916 whereas he also quotes the study
by McDiarmid (1940) on library survey produced in 1940. Siatri (1999) states that the beginning of user study
started since 1940‟s. Till 1965, there were 676 user studies listed in „Bibliography on User Studies‟ (David and
Bailey, 1969). More studies started coming up after 1948 when Royal Society Scientific Conference was held.
The first library surveys were designed to discover what categories of persons used libraries, not what those
persons did when they were in a library nor what life or work issues were behind their library use. In earlier
studies emphasis was on discovery and description of document usage (Wilson, 2008).
During 1960‟s two important studies were conducted by Menzel (1966) and Line (1971) in the field of science
and social science respectively which deserve special mention because of their landmark contributions for
further studies. These two studies made the impact and the need to conduct such studies was well realized by
the professionals. INFROSS study started during autumn of 1967 with a large sample with multiple
questionnaires, which led to the design of information system in social sciences. This was the first study
conducted in the field of social sciences whose objectives were achieved by implementing its findings.
However, such studies had been attempted earlier in the field of science but not in the field of social science
since there was more awareness and consciousness of use of information among scientists as compared to
social scientists. Menzel (1966) and Line (1971) made a good beginning of user studies and set directions for
further studies. During 1963-1969 the American Psychological Association (APA) conducted a series of
studies on users‟ behaviours. During 1970s these studies became quite popular and many research projects
were funded by various organizations and association. In India, the feasibility study of establishment of
NISSAT (National Information System in Science and Technology) was conducted by Peter Lazar in 1970
assessing the information needs of scientific community of India on behalf of UNESCO on the request of
Govt. of India.
The establishment of Centre for Research on User Studies (CRUS) in 1975 in the Department of Information
Studies at University of Sheffield gave more emphasis on conducting user studies (Siatri, 1999).in 1975 in the
Department of Information Studies at University of Sheffield gave more emphasis on conducting user studies
(Siatri, 1999). The Department had started user studies in early 1970s as reported by Roberts and Wilson
(1988). These studies were in the form of student dissertations and occasional research projects, but got
It is now estimated that 200-300 articles are being published every year on the subject (Chang, 2011). Jarvelin
and Vakkari (1990) estimated that research on information needs and uses constitutes 8% of total research in
Library and Information Science. However, according to Wilson (1981), the progress towards some theoretical
understanding of the concept of „information need‟ has been slow, though literature growth was quite high. He
supports his remarks by the statement that subject from Menzel to Paisley through the various authors in ARIST
volumes to Ford review of 1977 did not show any significant progress in theoretical understanding mainly due
to inadequate methodology and failure do research that is cumulative. On the other side, he also mentions
elsewhere that there is no other area of information science except information retrieval that has occasioned as
much research effort and writing as „user studies‟ (Wilson, 1981).
Literature growth in user studies has really been fast since 1990 onwards but regretfully as had been realized by
many authors and the practitioners that the implementations of the findings of these studies have not been so
significant. Despite the accumulation of vast literature including thousands of PhDs produced, there is hardly
any theoretical foundation of these studies with a generalized findings and conclusions, perhaps because of lack
of standard methodology and the nature of the subject which involves behavioural pattern of users which are
ever changing from one situation to another. Nevertheless, there are some important contributions in the form of
various models of information seeking behavior which will be discussed separately in other modules of this
course.
5. Why User Studies?
One of the topics discussed during the International Conference of Scientific Information held in 1958 was
„Literature and reference needs of scientists… .‟ This conference provided good platform to deliberate on
information needs of scientists. Urquhart (1948) made the following statement during the conference,
highlighting the importance of user studies:
“…a knowledge of the requirements of the different users of scientific information and the uses to which they
wish to put the information they secure should be the ultimate determining factor in the designing of methods of
storage and retrieval of scientific information."
Evans, et al. (1972) stated that determining user requirement is most important as an aid to evaluate, selection
and weeding out needs which are not being met. According to Dewe & Deunette (1979) developers of
information services should see to it that information from user is more actively involved in designing phase and
that the environment within which the services are used in all their sociological and psychological are also taken
into account.
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It is unanimously agreed that knowing your present and future readership is of paramount importance and the
prerequisite to design and develop any information system to provide need-based information services, failing
which there is every possibility of mismatch and disconnect between producers and the consumers. It becomes
increasingly important when practitioners think of marketing of information. This pre-supposes surveying the
market (community) of users to assess the information needs of the consumers fully well so that information
products and services get their clientele. Belkin (1977) also realized that information users are often in
anomalous state of knowledge (ASK) this anomaly can be resolved by “the effective communication of desired
information between human generator and human user.” This state of knowledge caused by „uncertainty and
‘inadequacy of knowledge’ prevailing in the minds of the users which needs to be resolved so that they can
come out of the prevailing „problematic situation‟ and find the solution through getting information. This
requires perfect communication between generator of information and the recipients and thorough cognitive
analysis of the queries existing in the minds of the users. Most of the users even remain unaware of the some of
the useful services being provided by the library and are not likely to make use of such services. This situation
arises due to lack of communication between library and its users. The information science mainly deals with
collection building, organizing and systematization, retrieval and use of information resources. A useful
information output can only be created if the designer understands the product's intended users and their
information needs (Landu, 1982). At every stage participation and involvement of users play an important role
in introducing, improving and reinventing services.
In survey report of DLF, objectives of the user survey have been identified as under:
6. Research Methodology
Application of strong research methodology is necessary for every research topic irrespective of area of research
and discipline. In these studies, it has been mostly a survey method based upon scheduled questionnaire. The
authenticity of data collection through survey method has always been doubtful. It is a common observation that
questionnaires are rarely filled up seriously and honestly by the respondents. When filled up and responded,
there are bias opinions. However, it depends upon the researcher as to how reliable data is to be collected and
which methodology is to be applied. Crawford (1978) has rightly made the following observation:
‘Sophisticated social science concepts combine with quantitative techniques produced both case report and field
studies…utilizing well designed survey instrument, carefully selected. Stratified random sampling, and
appropriate techniques of statistical analysis… slowly, valid and empirical data are being accumulated which in
time will contribute to a unifying theory of information needs and uses. This accumulated findings and data
after scientific analysis lead to directly or indirectly to improvement of systems.‟
The pertinent question before us is to know as to what these accumulated findings have given to the profession
and how far these findings have been responsible to achieve the identified objectives. Most of these studies have
been attempted only for sake of research not for implementation and arriving at some theoretical foundations
and models. Only a very few selected studies have made significant contribution to the profession. It is the
choice of the right sample and the right methodology which matter significantly in these studies (Chandel and
Saraf, 2002). Julien et al. (2011) while analyzing methods used in studying information behaviour of users
conducted during the period of 1984-1998 reported that 58.1% of the studies were based upon survey method.
The declining trend of using survey method from 58.1% to 44.7% was reported in another study conducted for
the period 1998-2008 (Julien and Duggan, 2000). Applying content analysis method to analyze literature
published on LIS from 1990-1994 found that 56% of research methodologies employed in research studies was
based upon survey research the “other” category of research methods included content analysis, unobtrusive
observation, and cluster analysis (Julien,1996). The analysis further revealed that log analysis, ethnography,
interview, citation and experiments methods were also used.
Survey method based upon questionnaire has its inherent limitations often criticized but hardly replicable. This
means that the methodology must be used thoughtfully and carefully to collect factual data by applying single
methodology or in combination with other method(s). Lyons (2011) while pointing out the limitation of research
methodologies being applied observed that “…often they employed deficient research methods or promote
unjustifiable interpretations of data they have collected.” Greifender (2011) made an observation that library and
information science education does not always offer librarians in-depth methodological education in social
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8. References
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19. Julien Heidi. “A Content Analysis of Recent Information Needs and Uses Literature.” LISR, 18 (1998):
58.
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