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Assignment 1

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3 views

Assignment 1

Uploaded by

f20211631
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Guidelines

Research to understand the context and background. There is a pre-read section that will help
in understanding the context better.
During the research use any information that is available on the internet to further your
knowledge.
Create a Presentation to share the research back to the HR.
Your presentation needs to have references to data points, if you use any data points / graphs
on the slide.
You can add images, from the internet or hand drawn snapshots in the slides, etc.
You will be evaluated based on the research depth, ability to summarize the research, concise
articulation of the research or and your ideas.
If you are short-listed, you will be presenting the same to the interviewer during the interview
call.

Assignment - Topic - Sales Enablement

Pre-Read:
What is B2B vs B2C? And what does B2B SaaS mean?
What does Persona mean?
What does an Ideal Customer Profile mean?
What does PLG mean and SLG mean?

Research:
What does Sales Enablement mean?
What are all the strategies used by companies to enable their sales team?
What are all the softwares that are available in the market to help enable a sales team?
Hint: GTM Buddy offers Sales Enablement platform/product
Who are the main personas involved in the sales enablement?
Pick one main persona that you understand the best from the above point. What pain points
does this persona have? How are the enablement softwares/tools helping them to alleviate the
pain points?

What is Digital Sales Room (DSR) -


Create an One page Product Requirements Document (PRD) for DSR with your idea. Audience
being the leadership team in understanding why this product feature needs to be built.

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