Discover the Art of

Passive Income with this

Digital Marketing Guide
 DONE FOR-YOU
Digital Marketing Guide
A comprehensive step-by-step guide to
starting your own online business
 Done For You:
Digital Marketing
Guide

fauwicloud @fauwidigitals
DONE FOR YOU

Digital
Marketing
Guide
What This Guide Is...

“A STEP-BY-STEP PROCESS
FOR GETTING YOUR OWN
DFY (DONE FOR YOU)
DIGITAL PRODUCT BUSINESS
UP AND RUNNING!
 Table of Contents
Week One

01 Painting the Vision - 9

Identifying Your Why - 9
Setting Your Goals - 12
Deciding your Target Audience -
13 Branding - 14

02 Week Two
Setting up your back end - 18
Creating Your Digital Product - 18
Setting Up Your Stan Store - 20
Creating Your Instagram - 22
Legal Info - 24

03
Week Three
Selling Your Digital Product - 28
Marketing on Instagram - 28
Offering Your Freebie - 32
Sellng with Emails - 33
Building Connection - 46

04
Week Four
Launching your Digital Product - 48
Brainstorming Guide - 53
Digital Course Promotion - 54
MRR/PLR Terms and Conditions - 55
INTRODUCTION
Hi! I’m Tin! I’m entrepreneur and a Digital Marketer. In August, I made
the decision to embark on a journey to generate passive income
through digital marketing. After investing in a course that equipped me
with the knowledge of the industry's ins and outs, I felt prepared to
launch my online business.

While I might be considered quite modest compared to the broader

field of digital marketers, I managed to bring in $2,500 within my first
month of doing this. The best part in my opinion? I was able to achieve
these results without sacrificing time with my family. Thus, when reflecting
on that first month, I told myself, “If I could do this, I want to teach others
how to do it as well!”

In 2022, Forbes had predicted a surge in digital marketing for 2023,

and I believe this is just the beginning of its growth. I find this journey
particularly fulfilling, and want to share it with anyone and everyone
who will listen, ha! I'm delighted to have you join me on my path to
earning passive income.

fauwicloud
I’m super passionate about supporting other
women in different ways - now including helping
them make money from home with done-for-
you digital products!

This Digital Marketing Guide will

walk you through the complete process of
setting up and selling your own digital
products using this exact DFY (done-for-you)
template.

If you follow the steps inside, you will not only

come out on the other side with a product fully
ready to sell, but you will also have an actual
funnel and strategy for bringing in the sales! I
personally average $500+ a day with my digital
product sales!

But before you dive in, I first want to explain

what DFY actually means and what is unique
about this specific business model.
 WHAT IS DFY/DONE-FOR-YOU?

When I first knew I wanted to help other women launch

their own passive income businesses, I decided right
away that I wanted to help them overcome the hurdles of
creating a product from scratch.

I wanted to offer them a template - and not just

any template, but a profitable one!

I wanted to give them a digital product they could sell that

people would always want and that would bring in income
fast.

And the truth is, the things that so many people in this
world are most hurting for are more financial & time
freedom.

People everywhere are wanting desperately to change their

lives and their family’s lives, and yet it’s so easy to believe
that having an online business is only for the elite few with
special skills or privileges.

Offering a way to make money WITHOUT needing any

special skills, or prior experience, or even a product or
service you’re having to make all on your own - THIS is a
revolutionary (and a high income-generating) business
model.
And while there ARE business models such as MLMs and
affiliate marketing that are already meeting this need, there
are none that offer quite as much ownership, or freedom
from attachment to another brand, as DFY.
In purchasing a done-for-you product that comes
with Master Resell Rights you can resell the product
exactly as is, or with Private Label Rights where you
also get the freedom to modify, resell, and FULLY
profit from this product, meaning you don’t owe
anyone (including me!) a portion of your sales.

Your profits are YOUR profits, and your business is

YOUR business.
What you will find with this Guide is that not only did you
purchase the Guide itself, but you also were granted the
Private Label Rights for it (not to be confused with Master
Resell Rights or just Re-SALE rights!).

These Private Label Rights (outlined in the Terms &

Conditions you agreed to at checkout) include the rights to
actually modify and claim authorship of this product.

You can rewrite parts of it.

You can rewrite ALL of it.
You can put your own name on it.

But, for PLR you must modify some of it!

This includes but is not limited to: the cover and/or title
page, several internal graphics, and rebranding.

Most importantly, you can resell it!

I essentially want you to use everything inside this guide,
including the Guide itself, to really create a passive income
business that you can fully make your own AND fully profit
from.

Why? Because more money in the hands of more women

makes for a better world! And because I believe deep in my
heart that there is more than enough to go around.

I am rooting for you, I am so excited for you, and I can’t

wait to see what you do and how your life changes with
this.

Are you ready to get started?

For your convenience, this guide is broken up into 4

steps for fully launching- so that you can get up and
running today or in the next 4 weeks!

let's connect!
Shoot me a DM on Instagram
(@fauuwwiiiii) to let me know
you’ve just purchased the
Guide so I can cheer you on!
WEEK 1: PAINTING THE VISION
IDENTIFYING YOUR WHY

Alright, so I know you’re going to be tempted to want to

skip over this part of the process, but I really want to
encourage you to at least give yourself 5-10 minutes to
do this work.

Knowing your WHY, your reasons for putting in this time

and effort, is SO crucial to your longevity with this
business.

Even as you’re going through this Guide, you’re going to

encounter steps that just feel hard. Maybe it’ll be the tech
set-up. Or just finding the time to write out your emails or
plan content.

You’re going to think to yourself, “maybe this is too much… I

don’t know if I have the time..” - and you will NEED to have a
way to spur yourself on and be your own cheerleader in this!

So before we begin, I just want you to pull out a sheet of

paper or a new note on your phone and answer these three
questions:

1) Why is it important to me that I get this passive

income business up and running?
 2. When I think about where I want to be financially 6
months from now, what does that look like? What does
that FEEL like?

3. What ELSE do I imagine myself gaining from having

this kind of business? How might this bless my life
beyond just financially?

Once you have your answers, then you’re really ready to

talk GOALS.

SETTING YOUR GOAL

There’s two things I want you to come out of this section

with: 1) a decision on your PRICE for your digital product,
and 2) a solid idea of your INCOME GOALS for this first year
after launching your business.

YOUR PRICING

First, I want to remind you that there’s no “one right price”!

But my recommendation, especially when first starting out,
is pricing your digital product at around $50-$100.

You can always increase this price as time goes on and

as your audience or expertise grows, but just to help
you get sales fast, starting off at $100 or even a little
less is a great place to start.
 As you’ve noticed, I have mine priced at $50 because I
know this price makes this product a STEAL (I could
definitely be charging hundreds more for all that’s
inside)
I also priced mine at $50 because there’s a “rule of
thumb”
in the online business world around ending your price with
a 7 to boost conversions (odd, I know, but I just roll with it!).

You definitely can price your digital product at $50 as well,

or use something lower as your “limited time discount
price” for when you launch and then go UP to $90 after a set
time period. We’ll talk more about launching in Week 4.

Right now I want you to take a few minutes to think

through what price you would feel most comfortable at
(and this next part is important) IF YOU KNEW you would
DEFINITELY bring in the income you want to bring in
from this.

Trust me, coming at these decisions from a place of

serving your audience rather than just from neediness will
for sure help you take this business further even faster!

YOUR INCOME GOALS

Now that you’ve decided on your pricing, let’s talk about

income goals!
I want you to think about the monthly income you would
LOVE to be bringing in at about 12 months post-launch.

For the sake of simplicity with the math breakdown, let’s say
that this number is $100k.

I want you to take that number and divide it up into four

quarters like this:

1st quarter: $10k

2nd quarter: $20k
3rd quarter: $30k
4th quarter: $40k

Do you see how I progressively increased the income

goal with each quarter? This is because this IS what a lot
of businesses look like - they start off bringing in a smaller
amount, and then the time and effort you put into it
compounds!

Now let’s just look at that first quarter (your first three
months post-launch). If the goal is $10k, those first three
months might look like this (again, remember a progressive
increase over time!):

1st month: $2000

2nd month: $3000
3rd month: $5000
Now let’s just look at your first month. If you’re aiming to
bring in $2000 in your first 30 days of launching your digital
product priced at $97 this is only TWENTY sales.

Do you see now the potential with this? Even if you’re

starting a brand new Instagram account from scratch? Even
if you’ve never done something like this before?
And not only is this income, but it’s PASSIVE income,
meaning it’s money that’s coming in while you’re
hanging with your kids, or on a walk, or working at your
9-to-5 job, or even sleeping!

It’s sales being made because of a small handful of

social media posts per week and one simple funnel you
have already set up.

Passive income is life-changing, my friend. Now let’s get to

work on getting everything set up so you can start bringing
it in!

DECIDING YOUR TARGET AUDIENCE

As you can probably tell by my content, branding, and the

language I use, my target audience is people wanting to
make money online.

I specifically aim to reach everyday people who are

wanting
to build a business that supports their life and family.
You might want to market only to include women, or only
market to men.

You might even want to go more narrow by marketing just

to moms, or to previous/current business owners, or to
women in a specific profession.

Whatever the case, I want you to brainstorm out a list of

who you could see yourself easily identifying with and
speaking to in your marketing.

My best advice for this step is, just don’t overthink it! You
will always have the ability to pivot or speak to a
different audience if you ever want to in the future. This is
YOUR business, baby!

YOUR BRANDING

Okay, friend, this is the fun stuff here! Your branding is where
a lot of your own distinct style, tastes, and personality really
can come out. And there’s SO much that can go into your
brand, even more so than just fonts and colors.

For your brand, you will want to consider things like:

The “tone” of your messaging (i.e. serious, casual,
funny, sassy, professional, inspiring, authentic, etc.)
The style of your products and social media (i.e.
feminine, modern, minimal, luxurious, bold, bright,
moody, etc.)
 The values you communicate in your content and
decision-making (i.e. ambition, gratitude, family,
success, motivation, freedom, adventure, joy, etc.)
Your “brand story” (i.e. your personal story or parts of
your journey that will resonate with your target
audience)

But just to get you started, I want you to walk away from
this section today with at least these two things nailed
down:

1) The name of your product

2) Your brand aesthetic

NAMING YOUR PRODUCT

When it comes to naming your product, you will want to be

thinking about what’s going to be the clearest and simplest
way to communicate what you’re offering to your target
audience.

Phrases like “passive income”, “digital product”, “DFY” or

“done-for-you” are obviously great ones to consider
incorporating!

But you also can add your own values and language to
this, whether that might be “joy”, “freedom”, “wealth,
“passion,” “purpose,” etc.
Here are some examples for you to brainstorm off of:

“Purposeful Passive Income Playbook”

“Done-For-You Roadmap to Freedom”
“DFY Abundance Accelerator”
“30 Days to Passive Profit”
“DFY Boss Blueprint”

Although including “DFY” or “done-for-you” in your

product name isn’t an essential, it CAN help set
expectations and set your product apart when people
come across your page. And whether or not you use the
phrase in your product name, I do recommend at least
including it somewhere in your IG bio!

It really is up to you what name you decide to go with.

The ONLY CAVEAT is if you’re considering using the same

product name as mine. Using my product name is one
thing I do NOT recommend just because it’s important to
establish some distinction between our businesses.

Now I know coming up with a product name of your own

can be a challenge, but don’t be afraid to bounce
around ideas with friends or family.

You can also reach out to me to brainstorm

together!
 CREATING YOUR BRAND AESTHETIC

As for your brand aesthetic, some homework for you is just

to start collecting screenshots of other people’s Instagram
feeds or content that best represent your own personal style
and the look you are wanting to achieve with your “forward-
facing” elements of this business.

Pay attention to fonts, colors, even the layout of others’

bios!

These screenshots can be collected inside a photo album

or a Note in the Notes app of your phone. Trust me, they will
come in handy when you are actually setting up your own
Instagram profile where you will be bringing in traffic to
your digital product!

quick tip
Pinterest can be a great place
to find color inspiration! You
can just type "Instagram color
palette" into the search bar
and look through the photos
that come up. But remember:
Sometimes less is more! You
don't want too many colors.
WEEK 2: SETTING UP YOUR BACKEND
CREATING YOUR DIGITAL PRODUCT

Let’s talk about creating your digital product!

Yes, you have the rights to just use and resell this
Playbook; however, I also don’t want you to be afraid to
make this product your own! You can use this exact
template or choose your own!
Your people are going to want to buy your product more
when you DO make it your own, when you put your own
personality and branding into it.

Here is what making this product your own can look like:

STEP ONE
Find an eBook or Document template on Canva that
you like
Keep in mind that even with a great template you choose,
you will likely need to move components around and play
with the fonts & size to help fit all this juicy goodness into it!
Last
use I checked, Canva has a 100-page limit. Make sure to
free elements only If reselling!

STEP TWO
Put your Canva template aside for now, and move
onto actually deciding what’s going to go onto your
pages!
For this, you can just pull up a new Google Doc or a Note
inside your Notes app. Then COPY and PASTE this GUIDE
into it.

STEP THREE
Once you’ve copied and pasted the Guide, carefully go
through it page by page and highlight all of the parts,
names, or photos that you know you will need to modify
or tweak.

For example, for the welcome/introduction, you will want to

use YOUR name, YOUR reasons for doing this or how YOU
came across this digital product (of course, feel free to give
me a shoutout if you’d like! You can either refer to me by
name or IG username, or just call me “your mentor.”).

NOTE: Keep in mind that there will be things you will NOT be
able to include and finalize until you’ve gotten further in
this process of setting up your own back-end (i.e. your
emails, your Instagram account, etc.).

STEP FOUR
After finishing modifying your document, copy and paste it
into the Canva template you already picked out. Design it
using the name and branding colors you came up with.

THIS PART IS IMPORTANT: Be sure to double-check it for

any errors or tweaks still needing to be made!
You can also add any hyperlinks (including affiliate links!)
you want to include. When you download your product as
a PDF from Canva, your links WILL still be clickable.

Then, wa-la! You’ve created your very own digital

product!

SETTING UP YOUR RAKETPH

Out of all of the different programs or host sites for digital

products that are out there, I definitely recommend using
RAKET.PH for local market the most! Here is why…

1.It’s SUPER easy to set up. Use this link to start.

2.It’s more affordable than many of its competitors
(no listing fees at ALL of its features - no up-charges
or tiered pricing!)
3.It simplifies the sales process for you with short and
sweet (yet still high-converting) descriptions of your
products vs. long and complicated sales pages

Because Raket.ph really is a one-stop-shop, I recommend

using it for your digital product(s), services, (yes, you can
do it all!). However, if you do not wish to pay starting out
linktr.ee is a great alternative!
Your main store page (where people can click on your links
to either opt into your service or purchase your DFY digital
product) will also be what you will put as your link in your
Instagram bio.
 To set up your Raket.ph shop, here are the steps you will
want to follow:
1 . Create your account. You can sign up
with your Google account to use ALL of their features, and
have your Verified Pro Badge
2. Follow the steps in THIS LINK to set your store up in just
30 minutes!
Some things to keep in mind:

The template gives a simple and clean look. It also puts

the most important parts of what you want people to
see at the TOP of the site vs. hiding them beneath
unnecessary large banners or photos

You can either use some of your own photos for your
store OR use Canva to create your own graphics!

SETTING UP YOUR STAN STORE

FOR INTERNATIONAL

To set up your Stan Store, here are the steps you will
want to follow:

Create your account. You can sign up

with their basic Creator Plan, but you will want to
upgrade right away to their $99/mo Creation Pro Plan to
use ALL of their features, specifically their email flows
and funnel builder.
2.Follow the steps in THIS LINK to set your store up in just
30 minutes!
 CREATING YOUR INSTAGRAM

Instagram is not a required social media platform for

your business, but I DO recommend it as a great starting
point.
At some point along the way, you can also utilize TikTok,
Pinterest, and even Facebook Reels or Facebook groups to
direct more traffic to your digital products (but no need to
rush to use all of these platforms right now!).

It’s up to you whether you want to use your existing

Instagram account or create a new one. Either way, you
will want to do these two things:

Make your account PUBLIC - so that people can find

you and your business can actually grow!

Make your account into a PROFESSIONAL account -

Instagram offers two types, Business & Creator. I
recommend going with Creator because it offers more
features! You can follow the steps in THIS LINK to get
this set up.

OPTIMIZING YOUR BIO

Next you will want to start working on your Bio - so that
people who come your way will actually KNOW what you
are about and how you can help them!
There’s no one right way to write a Bio, but I typically follow
this format:

FIRST LINE
I recommend making your first line a snippet of who you
are or what is your transformation/journey (so that people
can see a bit of themselves in you!).

Examples: “Mom of 3 + 6-fig biz owner”; “Teacher turned

small biz owner”; “New Yorker living that passive
income life”; “SAHM turned digital product
entrepreneur”
SECOND & THIRD LINES
Your second & third lines can then point to who you help
and HOW you help them (again, this should help your
target audience identify themselves and get a feeling of
whether they’re in the right place).

Examples: “Helping women create passive income with

done-for-you digital products”; “Helping moms quit their
9- to-5s with DFY digital products”; “Helping you build your
own passive income biz with DFY digital products”

FOURTH LINE

Your fourth line should always be a powerful call-to-action!

You can direct them to your free guide by pointing down at
your Stan Store link - OR you can spark conversation by
directing them to DM you for that free guide!
When given the choice, I ALWAYS recommend directing
them to reach out to you because sometimes it’s in those
short conversations that the real connection & trust
happens!

Example: “DM “roadmap” for free guide”; “DM “DFY” to learn

more + get free guide”

You can see this format in action by visiting my Instagram

profile (and if you haven’t already, shoot me a message to
say hi and let me know you’re going through the Guide! I’d
love to chat with you!)

LEGAL STUFF

This part of setting up a business might feel foreign or even

overwhelming to you, and that’s okay! It’s really not that
complicated and nothing to stress out about.

In fact, aside from adding your Private Label Rights to

your Terms & Conditions, you do NOT need to rush to
complete these steps (setting up your LLC & obtaining your
EIN) before launching your product.

You will have time and the ability to do this later in the
coming months. Ideally, you just want to get these taken
care of before you file taxes.
 CREATING YOUR TERMS & CONDITIONS

There are TWO PARAGRAPHS (the first two numbered

points) of your Terms & Conditions you will want to modify
for the purposes of offering Private Label Rights so that
your customers will have the ability to modify and resell
your guide.

You can select those two paragraphs and simply

replace it with the following:

Paragraph 1: Subject to your compliance with these Terms

of Use, the Company hereby grants you Private Label Rights
upon purchase of [insert name of your digital products
here], which grants you the rights to modify, claim
authorship of, and resell this product for 100% of the profits.
Additional rights include: the right to add this product to a
membership site or bundle within a package; the right to
create audio or video products using this product; the right
give away the product to subscribers or customers; the
right to change sales page and/or graphics; the right to
break up the product into separate sections; the right to
add or remove content to the product; the right to put your
name on it; the right to edit or create your own covers for
the product; the right to give away, sell, or transfer the
Private Label Rights to any third party.
Paragraph 2: All Content NOT included within [insert name
of your digital products here] itself, including graphics, Stan
Store descriptions, and social media content and videos
relating to the product, are copyrighted unless otherwise
noted and are the property of the Company and/or a
supplier to the Company. No such materials may be used
except as provided in these Terms of Use.

Then you will want to replace any blank lines in the rest
of your Terms with your name and/or business name or
contact information when directed.

After you finish, be sure to save your updates!

GUIDE FOR INTERNATIONAL

FILING YOUR LLC

Here are the steps for setting up your business as a Limited

Liability Company (LLC) if you want! This Is not required.
Step One: Choose a name for your LLC. This can be your
name (i.e. First Name Last Name Digital Products LLC) or
something that represents your brand (i.e. Digital Product
Freedom LLC). You can use THIS LINK to check if a name is
already taken.

Step Two: File your LLC. You will want to do a Google

search with “Register LLC with [Insert Your State
Here]
Secretary of State” and then follow the prompts on the
official site for registering your LLC. There usually will be a
fee for this that varies by state (but this does count as a
tax write-off!)

Step Three: Obtain an Employer Identification Number

(EIN). Your EIN is a unique nine-digit number used for tax
purposes. You can apply for an EIN with the Internal
Revenue Service (IRS). Be sure you use THIS LINK to apply
directly on the IRS website (this should not cost you any
money!) instead of using a third party website that might
try to charge you for it.

Step Four: Comply with Tax and Regulatory

Requirements. You will want to familiar yourself with
federal, state, and local tax obligations for LLCs, including
tax filing requirements and sales tax obligations.
Requirements will vary state to state. Especially when it
comes time to file your taxes, I recommend reaching out to
an accountant to make sure you’re in full compliance and
filing correctly.

Step Five: Consider Opening a Business Bank Account.

Once you have your LLC and EIN, you may want to look into
opening up a business bank account. It is always a smart
idea to separate your personal and business finances!

Already have an LLC with a different business? You may be

able to just file a DBA (Assumed Name) for your new digital
product business. You can use THIS LINK to help you
figure out which is right for you.

Of course there are also other legal things you can look into,
such as copywriting any materials you created that you DO
want to protect. But for now, this at least covers the most
important bases!

WEEK 3: SELLING YOUR PRODUCT

MARKETING ON INSTAGRAM

Let’s talk about organic marketing! Organic marketing is

what I most recommend especially when first starting out.
It’s free, risk-free, AND can still bring in more than enough
of the traffic and sales you need with some great content
& consistency.

Specifically, I recommend organic marketing through

posting Reels on Instagram (and potentially branching
out to more social media platforms over time).

Reels are a great way to get new eyes on your content

and build “like, know, and trust” with potential customers!

Here are some different ideas of things you can share with
your target audience through Reels:
Content ideas
Your WHY behind selling a DFY digital
1. product (ex.more money, more time,
more flexibility, less stress, etc.

Your RESULTS (i.e. income)

2. from selling your DFY digital

product

What a DFY digital product

3. is/what sets DFY digital
products apart

Personal stories or parts of your

4. own journey that will resonate
with others

Encouragement for those who are

5. looking for a way to make more money

or bring in passive income

Powerful thoughts or mindset shifts

6. around money or business
If you haven’t already, I recommend scrolling through my
content to brainstorm different ideas of what you can share
with your Reels. One thing you’ll notice is that I keep it
simple! I’m not trying to over-explain or over-complicate
what I’m offering.

Remember what I said at the beginning of the Guide about

people genuinely WANTING to make more money? I really
do believe this! And for this reason, I trust that my content
is compelling even just by sharing my results or some
powerful thoughts alone.

Another thing you’ll notice with my content over time

is that I am a BIG fan of recycling content.

I love to save time and use what’s already working for

me whenever I can, and you definitely have permission
to do the same!

When it comes to planning and creating content, you

want to have a system that is actually SUSTAINABLE.

Some things you can do right now to help you set this
sustainable system up include:

Creating a photo album on your phone of potential

background videos already in your camera roll that you
can add onto and use as an ongoing collection to pull
from
 Creating a Note in the Notes app on your phone with
your “content calendar” for the week. When you’re first
starting out, 1-2 Reels most days will suffice and help you
grow your following quickly

Saving trending audios while scrolling through

Reels inside the Instagram app

Saving ideas for Reels while scrolling through Reels

inside the Instagram app

If creating Reels, coming up with ideas, or writing captions

feels intimidating to you right now, that’s okay! It can take
time and practice to really find your voice and get into a
good groove with it.

As you are growing more comfortable and developing your

skills, Youtube is a great resource you can utilize! There are
a ton of different tutorials you can comb through and learn
from, revolving around topics like finding trending audios,
using SEO in your captions, or even how to use different
functions while creating Reels.

YOUR CALL-TO-ACTION

One thing you will want to include in the caption of

the majority of your Reels is a call-to-action, which is
really just an invite to take the next step.
One of my favorite call-to-action is telling people to send
me a DM - because I want a call-to-action that’s going to
spark a conversation and give me a chance to actually
CONNECT with them!

Something as simple as “DM me ‘DFY’ for my free guide to

bringing in passive income with DFY digital products” is my
way to send them the link directly, be able to answer
questions or offer encouragement, and even follow up with
them in the near future.

Regardless of what call-to-action you choose to go with, my

best recommendation is to direct them to a “freebie” in
some way, shape, or form. Once they opt in for this freebie,
your emails will then also be able to do the selling for you!
We’ll dive more into this in the next section.

OFFERING YOUR FREEBIE

Do you have to offer a freebie? No… but it IS wise to!

Your freebie, or lead magnet, is what’s going to help you

GROW an email list that you can continually nurture and
convert into paying customers.

It’s up to you what kind of freebie you choose to offer.

This can be a free video, a free workshop, a free guide, a
free mini course, etc.
The key with any high quality freebie is giving them
valuable information that helps create trust, as well as
giving them a taste of what you can offer them with your
paid product.

An example freebie, Ava used a simple guide very

similar to this Guide (only way shorter and way less in-
depth!).
Her words: I use this guide to walk women through:
Some of my own story to help create a sense of
connection and credibility
What done-for-you digital products and Private Label
Rights are.
The benefits of passive income (basically me just
painting a really powerful vision for them!)
How my $97 DFY Digital Product Playbook is going to
give them exactly what they need to start up their
own passive income business

You are welcome to use my freebies as inspiration when

creating your own! You can create this with a Canva
template, just like I walked you through before.

Once you have your freebie created, you can then add this
to the top of your Stan Store and start putting together an
email flow inside Stan Store to nurture those new leads as
well. We’re going to look at selling with your emails in the
next section.
 SELLING WITH EMAILS

An email list is one of the most powerful things you can

have for your business. It gives you a direct line of
communication with your audience that DOESN’T rely on an
algorithm or get as easily buried like posts on social media.

With a well-written email flow that goes out to this list,

you can build trust and convert leads into customers
with ease and automation.

So let’s start building it!

SETTING UP YOUR EMAIL

The first thing you will want to do is be sure you have an

email address set up with your account that you will not
mind people on your email list having access to if
someone wants to reply to your emails.

Just for professionalism and privacy, I do recommend

using a business email (NOT to be confused with a
personal email or just a Gmail account). Otherwise email
recipients will be able to see your personal email address
when they are viewing the emails you send them.

If you don’t have a business email account and want to

set this up, you can use THIS LINK to set one up at a low
monthly cost with Google Workspace.
SETTING UP YOUR CONFIRMATION EMAILS

The second thing you will want in place before setting up

your email flow is a confirmation email containing the
download links for each of your digital products.

For your convenience, I’m including templates for you

below - one for your freebie, and one for your paid
digital product.

Subject: You did it! Here is your free guide!

Hi [Customer Name],

Whoohoo! You did it! I am so excited to share

more with you about DFY/done-for-you digital
products, as well as how you can get YOUR
profitable digital product biz up & running!

Here is your free download: [PRODUCT LINK]

Tomorrow you're going to get another email from
me with more info about my [Product Name -
insert hyperlink]. If you don't see it in 24 hours, be
sure to check your promotions tab or spam folder,
and move that message over to your primary
inbox so you don't miss out on any updates!

And don’t forget, you can always shoot me a DM

on IG [include hyperlink] anytime with any
questions you have! I am cheering you on.

[Your Name]

Subject: WHOOHOO! Here is your [Product Name]!

Hi [Customer Name],

Thank you for purchasing [Product Name]! I'm so

excited for you to dive in. I can’t wait to see what
you do and how your life changes with this! Here is
your download:

DOWNLOAD LINK

Shoot me a DM on IG [include hyperlink] when

you get a chance to let me know that you've taken
this step! I'd love to connect & celebrate with you!

[Your Name]
 Once you have set up your confirmation emails, you
can then start setting up your email flow!

SETTING UP YOUR EMAIL FLOW

There is just one email flows, or email sequence, you will

want to have in place when you first launch. This flow is
for people who opt in for your freebie.

There is no one right way to write your flow, but ideally your
first few emails offer value, introduce yourself and a part of
your story, and sell them on your product.

You will want to schedule your first email to be sent 24

hours after receiving the freebie with their confirmation
email, and then every other email to be sent 24 hours after
the previous one.

To help you save time, I’ve included below a handful of

sample emails for you to use for yourself. You will want to
add more at some point, especially to highlight new sales
and new results, or share more of. your personal story.

Your email flow is something you will always be tweaking

or adding more to over time, but these templates are
definitely a great start!
Subject: Are you ready for your first $3-5k months?

Have you had a chance to check out my free

guide? If so, and you are ready to use a DFY digital
product to get your own passive income biz off the
ground, I want to invite you to purchase my
[Product Name].

[INSERT FEEDBACK ON YOUR DIGITAL

PRODUCT HERE - CAN ADD THESE LATER]

With [Product Name] you will learn everything

you need to know about getting a profitable DFY
digital product business up and running in the
next 30 days (and enjoying $3k, $5k, and even
$10k+ months!)

You will get:

My digital product to use, modify, and resell
as your own
A step-by-step process for getting your online
shop set up with ease and automation
My content strategies for marketing your
product in just a few hours a week
PLUS my plug-and-play email templates so your
automated system can bring in daily sales even in
your sleep!

This is an entire business ready for you to

fully make your own and fully profit from.

Why? Because I know just how life-changing

a stream of passive income like this can be,
and I want to see YOU thriving!

[Your Name]

P.S. Have questions about [Product Name], or

about DFY digital products? You can shoot me a
DM on Instagram [insert hyperlink] anytime!

Subject: Five steps to starting a DFY

digital product biz

Hi [Customer Name],

Do you want to know what I love about DFY, or

done-for-you digital products? It’s an easy way to
start up your own business and make money
without needing to create a product from
scratch (which, let’s be honest, is where SO many
of us get stuck!).

And while there ARE business models that are

already meeting this need, there are none that
offer quite as much ownership, or freedom from
attachment to another brand, as DFY.

When you have a DFY product with resell rights,

your profits are YOUR profits, and your business is
YOUR business.

Here are five steps to starting a DFY digital

product biz in the next 30 days:

Step One: Find a DFY product with Private

Label Rights. (Don’t worry, I’ve actually already
created the PERFECT one [include hyperlink] for
you!)

Step Two: Make it your own! Add your own

branding or your own voice. Take into account who
you want your target audience to be as you are
modifying or rewriting.

Step Three: Price your product. Keep in mind: A $97

product sold just ONCE per day is almost $3k
a month!

Step Four: Put systems in place to drive traffic to

your store. This can look like using organic
marketing on social media (think: Reels on IG, pins
on Pinterest, etc.). This can also look like you
promoting a freebie, or lead magnet, to grow your
email list where you can then nurture ideal
customers and bring in sales daily.

Step Five: Start bringing in $3-10k+ a month of

passive income! Actually get to LIVE your life while
watching money come in, just from someone
stumbling across a seven-second Reel or reading
an automated email.

Listen - if you are tired of trading all of your time for

money or struggling under the weight of financial
stress, I get it! I have been there, and there is a
better way.

The power of digital products is being able to have

a stream of income that frees you from that stress
and allows you to create more time for the people
and things you love.
And I’ve have the perfect product for you to do
this with.
My [Product Name - include hyperlink] walks you
through a 30-day step-by-step process of setting
up and selling your own digital products using my
DFY template (resell rights included!).

When you follow the steps inside, you will not only
come out on the other side with a product ready to
sell, but you will also have an actual funnel and
strategy for bringing in the sales you need for $3k,
$5k, and even $10k and beyond months!

I want you to use everything inside [Product

Name], including [Product Name] itself, to really
create a passive income business that you can fully
make your own AND fully profit from.

Why? Because more money in the hands of more

women makes for a better world! And because I
believe deep in my heart that there is more than
enough to go around.

If you are ready to get started and launch your own

passive income biz in the next 30 days, your next
step is to purchase the [Product Name - include
hyperlink].
Subject: You are closer to making money than
you realize

Hi [Customer Name],

I want you to know that you are closer to

having a profitable passive income business,
and your first $3-10k months, than you realize.

Whether you are already a business-owner, or

have zero experience…

Whether you work a 9-to-5, or are a stay-at-

home mom…

Whether you have a large social media

presence, or are starting from scratch…

You CAN leverage just a few hours a week to bring

in income that provides for your family and
changes your life.

With just one digital product and an automated

system for driving traffic to it, you can build a
highly profitable business from home in just a few
hours a week.
And with a DONE-FOR-YOU, or DFY, digital
product, you don’t even need to have any special
expertise or create your own product from scratch
either.

This is why I created [Product Name - include

hyperlink] - to help you get your biz up and
running FAST using the steps inside and my plug-
and-play template.

Download it, then tweak it and make it your

own so you can resell it for FULL profit.

Start bringing in $97 sales every day, multiple

times a day, even in your sleep - and just as
importantly, enjoy the freedom that comes with it.

Ready to get started? Your next step is to

purchase [Product Name] here [include hyperlink].

And don’t forget you can always shoot me a

DM [include hyperlink] if you have questions!

[Your Name]
Subject: Another [insert $ amount] made
while [insert activity]

Hi [Customer Name],

And just like that, another [insert income

made here] today while
______!
This is the beauty of digital products - having a
business that runs and makes money for you while
you’re out having an actual life!

Are you ready to start leveraging just a few hours a

week to bring in continual passive income in the
same way?

If so, your next step is purchasing [Product Name],

where I’ve already done the legwork and created
the product for you.

You can click here [insert hyperlink] to learn

more about [Product Name] and get started now.

I am rooting for you and can’t wait to see how

your life changes with this!

[Your Name]
Subject: [Insert $ amount] in _______ days

In the last ____ days, I’ve made [insert $

amount] using nothing more than one digital
product.
I want you to imagine this being YOU.

Imagine getting notifications throughout the week

while you’re with your kids… or binging Netflix… or
folding laundry… or even sleeping!

Notifications letting you know that you just made

another sale on a digital product (that you didn’t
even have to create from scratch!) all because
someone else stumbled across a Reel and decided
they wanted in on this kind of life too.

One product bringing in thousands a week while

you’re just working 2-3 hours - all so that you can
spend the rest of your time enjoying the people
and things you love.

If you haven’t already, I want to challenge

you to take a bold step.

Purchase [Product Name] for $47 today.

 Change your life.

Build a business that can run on autopilot and give

you the time and freedom you’ve been dreaming
of.

[Your Name]

P.S. Don’t forget, you can always shoot me a DM

[insert hyperlink] on Instagram with any questions
you have. I am here for you!

Later on down the road, you may want to have a second

email flow, specifically for people who purchase your digital
products. This is primarily if you are also offering other
products that you want to sell as add-ons!

BUILDING CONNECTION

We’ve touched on building connection with your Reels, as

well as with your emails, but I also want to offer a few more
ideas on how you can help leads get to know you and your
product!

BUILDING CONNECTION WITH DMS

One of the best parts of using Instagram as your marketing
platform is how easy it is to build a sense of community
and relationship. The DMs, or direct messaging system built
into the app, is a perfect tool to use for this!

When you launch your freebie & digital product, one

thing you can have in place is a short series of DMs you
send to people who reach out for your links.

You will want to be sure that these DMs you send are
designed to SERVE and not just sell. Remember that these
are real human beings you are talking to, not just a means
to an end!

To help you brainstorm some ideas, here are some

sample DMs you might want to incorporate into your
follow-up strategy:

Hey ____, I’m so glad you’re here! I’d love to know

more about you and help in any way I can. Did
anything from my [insert freebie here] resonate
with you?

Hey ____! I just wanted to check in and

see if there is anything I can do for you!
 Hey _____, I just wanted to check in! Was
my [insert freebie here] helpful, or are there
any questions I can help answer?

By the way, I’m a huge fan of automation wherever I can,

including with DMs! I use ManyChat to automatically send
out my links and follow-up DMs whenever people message
me with the keyword in my call-to-actions. Once you get
your biz up and running, this is one tool worth checking out
and experimenting with!

BUILDING CONNECTION WITH STORIES

Posting to your Stories is one piece of your marketing

strategy you do not want to gloss over!

Even if you aren’t sharing new things to your Stories

everyday, just popping in every couple of days with an
update on your sales, or screenshots of messages coming in,
or even just a peek into your everyday life is a great way to
help build connection with your audience.

If you aren’t too sure of what to share or how to layout your

Stories, start observing the Stories of other business owners
on Instagram to see how they are utilizing theirs. And of
course, feel free to check out mine for inspiration as well!
Once you start posting Stories that can be helpful for
your audience, you will want to create some Highlights
for your profile.

I recommend having Highlights for things like:

Your results
Your story/your why
FAQ
Info about your freebie
Info about your digital product

You can even use Canva to create your own Highlight

covers with your brand colors, or purchase some for a few
dollars on Etsy!

You can use THIS LINK to learn how to add a Story

to a Highlight.

WEEK 4: LAUNCHING
YAY! You’ve made it to the launching section, which
means IT’S GO TIME!

Once you’ve confirmed that your products, your Stan Store,

your email flows, and your Instagram are all functioning and
set up correctly, you will want to officially launch your
product and start promoting it.
Here are some fun things you can do to boost sales
with your launch:

Do a short PRE-LAUNCH where you start hinting on

your IG that something new and awesome is coming.
Create a countdown. Invite people to DM you for that
freebie if it’s already ready. Stir up hype!

Offer a launch promo or special “launch pricing.” You

can offer this to your audience for a week or so and
promote it on both IG and in your freebie emails. Just
remember to go back through those emails after the
launch promo ends to take out the sections where you
are mentioning it!)

Create hype in your Stories and posts! Take

screenshots of new sales or give updates on what’s
happening throughout the launch (and of course, you
can KEEP doing this even AFTER the launch ends as
well!).

Don’t forget to push your freebie! Even if people aren’t

ready to buy now, you can still get them on your email
list by offering your freebie and nurture them until
they’re ready to buy over time.

Share what you are doing on your other social media

platforms, or with family and friends who can support
you. I promise, people DO want to know what you're
up to! And if you’re nervous about not getting engagement,
don’t be afraid to just ask. This can look like sending a
message to a few trustworthy people that says, “Hey, would
you just hit the like button or post a quick comment on any
posts you see me post this week? I’m excited & nervous
about this new biz, and could definitely use the support!”

Lastly, HAVE FUN! Be yourself. Be authentic. Be

BOLD. And plan to celebrate in some way, no matter
what.
I am so excited for you, friend!

XOXO,

fauuwwiiiii

Hey - don't forget that I am

here for you! Shoot me a
DM on IG anytime to ask
questions or let me know
how things are going. I
want to celebrate with you!

d i d i t !
You
 ACTION

BRAINSTORMING
ACTION BRAINSTORMING CAN HELP IDENTIFY WHAT THINGS ARE
HELPING OR STOPPING YOU FROM ACHIEVING YOUR GOALS.

MY GOAL:

STOP
DOING

DO
LESS OF

KEEP
DOING

DO
MORE OF

STAR
T
DOING
 FREEBIES FOR YOU

As a token of my appreciation, here’s

additional freebies for you! Click each to
access the templates that you can resell too!
11 Pages of Social Media
Hooks & Ad Templates

30 Page Listing
Mock-Up Photos
100 Ebooks

Tiktok Strategies PDF

Digital Marketing PDF

350+ Profitable Digital

Product Ideas
55+ Girl Boss Instagram
Templates
Faceless Digital Marketing
Guide
 After going through the guides, if you can take the time to
review the product on Raket.ph, it would mean the world to me!
I’d be happy to share a little freebie with you as a thank you.

Should you have any questions about the guides or any of

the information in the guides, please don’t hesitate to ask! I
love connecting with and supporting my buyers on their
digital marketing journey!

Let’s connect on Instagram to join the community soon!

Best,
Tin ( IG @fauuwwiiiii)
 Terms and Conditions
Subject to your compliance with these Terms of Use, the Company
hereby grants you Private Label Rights and Master Resell Rights upon
purchase of the DFY Digital Marketing Guide, which grants you the rights
to modify, claim authorship of, and resell this product for 100% of the
profits. Additional rights include: the right to add this product to a
membership site or bundle within a package; the right to create audio or
video products using this product; the right give away the product to
subscribers or customers; the right to change sales page and/or graphics;
the right to break up the product into separate sections; the right to add
or remove content to the product; the right to put your name on it; the
right to edit or create your own covers for the product; the right to give
away, sell, or transfer the Private Label Rights to any third party.

Cover pages MUST be rebranded prior to resale. Our advertised cover can
NOT be used when reselling the guide. This practice is fundamental for
aligning the guide with your brand. You have been provided with
alternative cover templates to utilize should you so choose. To differentiate
your brand from other buyers we recommend layout, image, font, and/or
title modifications if using these templates.

We also ask for you to kindly refrain from using our shop listing promotional
images, as well as copy and pasting our product description as these are
considered our intellectual property. Instead, we encourage you to create
your own description of the product, and use your own ads. Making a few
adjustments to personalize the product is always a smart choice when
rebranding for resale.

Please Click HERE for Access to

your Editable Template