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Bachelor of Technology
(Seventh Semester)
In
COMPUTER SCIENCE AND ENGINEERING
Session 2024-2025
Prescribed By
DBATU University, Lonere
Guided By Submitted By
Prof.Manisha More 1. DIPTI BANGDE(CSEA707)
2. AFIYA MOHAMMAD(CSEA702)
3. TANZILA SHEIKH(CSEB746)
4. ADITI CHARLAWAR(CSEA721)
5. HRUTUJA TIPLE(CSEA754)
DEPARTMENT OF COMPUTER SCIENCE & ENGINEERING
RAJIV GANDHI COLLEGE OF ENGINEERING
RESEARCH & TECHNOLOGY,
CHANDRAPUR
Session 2024-2025
CERTIFICATE
This is to clarify that, Ms. DIPTI BANGDE(CSEA707), Ms. AFIYA MOHAMMAD(CSEA702), Ms.
TANZILA SHEIKH(CSEB746) ,Ms. ADITI CHARLAWAR(CSEA721), Ms. HRUTUJA
TIPLE(CSEA754) studying in seventh semester of computer science and Engineering
Department.
Satisfactorily during the academic session 2024-2025 from Rajiv Gandhi College of
Engineering Research & Technology, Chandrapur.
Chandrapur
Institute Vision
Institute Mission
M3.To motivate students to meet dynamic needs of the society with novelty
and creativity.
M4.To promote research and continuing education to keep the country ahead.
Department Vision
To be a centre of excellence in Computer Science & Engineering by imparting
knowledge, professional skills and human values.
Department Mission
M1. To create encouraging learning environment by adapting innovative
student centric learning methods promoting quality education and
research.
M2. To make students competent professionals and entrepreneurs by
imparting career skills and ethics.
M3. To impart quality industry oriented education through industrial
internships, industrial projects and partnering with industries to
make students corporate ready.
Program Educational Objectives
1 Abstract 1
2 Introduction 2
4 Problem Statement 5
5 System Requirements 6
12 Output of UI Module 26
14 Conclusion 29
15 Bibliography 30
1. ABSTRACT
Sentiment analysis on online product reviews has become a pivotal tool for businesses
seeking to understand customer opinions and improve their offerings. By leveraging natural
language processing (NLP) techniques, this approach classifies reviews as positive, negative, or
neutral, enabling organizations to derive actionable insights from unstructured text data. The
process involves steps such as data cleaning, feature extraction, and sentiment classification
using methods ranging from traditional machine learning algorithms like Support Vector
Machines (SVM) to advanced deep learning models such as BERT. These technologies allow
businesses to analyze customer feedback efficiently, uncovering valuable patterns and trends.
Despite its benefits, sentiment analysis faces challenges, including handling the nuances
of language, such as sarcasm, context dependence, and cultural diversity in multilingual
datasets. Advances in NLP and artificial intelligence are addressing these complexities, with
newer models offering improved contextual understanding and accuracy. Future developments
in sentiment analysis, such as integrating multimodal data from text, images, and videos,
promise to provide even deeper insights. By harnessing these capabilities, businesses can make
data-driven decisions to enhance product quality, improve customer satisfaction, and maintain a
competitive edge in dynamic markets.
.
2. INTRODUCTION
Understanding customer sentiment is crucial for businesses in today's digital age, where
online product reviews are a key source of feedback. These reviews offer insights into customer
experiences, preferences, and concerns, providing valuable data for improving products and
services. Sentiment analysis, a technique within natural language processing (NLP), allows
businesses to extract and classify the emotional tone of customer feedback. Among various
approaches, the Naïve Bayes classification algorithm stands out for its simplicity, efficiency, and
effectiveness in analyzing text data. This study focuses on leveraging Naïve Bayes to classify
sentiments in online reviews as positive, negative, or neutral, enabling businesses to better
understand customer opinions.
The process of sentiment analysis involves several essential steps, starting with data
preprocessing. Cleaning raw review data, removing noise, tokenizing text, and normalizing it
ensures that the input data is structured and meaningful for analysis. Using Naïve Bayes, a
probabilistic algorithm based on Bayes' Theorem, reviews are classified into sentiment categories
based on the likelihood of specific words or features appearing in each category. Complementing
this classification, time series analysis tracks sentiment trends over time, offering insights into
how customer perceptions change in response to product updates, campaigns, or market
dynamics.
By implementing this approach, businesses can gain actionable insights into customer
feedback, guiding decisions in product improvement, marketing strategies, and customer
engagement. Tracking sentiment trends enables businesses to address recurring issues, amplify
positive customer experiences, and maintain a competitive edge in a rapidly evolving
marketplace. This analysis highlights the value of using Naïve Bayes for sentiment analysis to
transform customer feedback into a strategic asset.
3. LITERATURE REVIEW
Sr. No. Title Author Date & Publisher Findings
1. Flipkart B Mohd International Journal Provided actionable insights for
Reviews Munaf, Reyaj of Research Flipkart reviews using Python.
Sentiment Ansari , Syed Publication and Improved sentiment classification
Analysis Omer Ali Reviews, August 2024 with preprocessing and feature
using Khan extraction
Python
Understanding sentiment from large volumes of online product reviews is a challenging and time-
consuming task when performed manually. The ever-growing amount of customer feedback on e-
commerce platforms, social media, and review sites creates an overwhelming volume of
unstructured text data. This makes it difficult for businesses to efficiently analyze and extract
meaningful insights, as manual efforts are often inconsistent, prone to error, and unsustainable for
large datasets. The complexity of natural language, with its variations in tone, context, and
expressions, further complicates the analysis.
The lack of automated sentiment classification tools capable of handling this volume and diversity
of data poses a significant problem for businesses. Reviews often contain critical feedback on
product performance, usability, and customer experience, which are essential for making informed
decisions. Without an efficient solution to classify sentiments as positive, negative, or neutral,
organizations struggle to identify trends, address customer concerns promptly, and prioritize
improvements. This gap hinders their ability to adapt to customer expectations and remain
competitive in a dynamic market.
Our project addresses this problem by automating the sentiment analysis process. By applying
advanced data analysis techniques, we aim to classify sentiments in online reviews with accuracy
and efficiency. This solution provides businesses with clear insights into customer feedback,
enabling them to enhance product quality, improve customer satisfaction, and make data-driven
decisions. Automation reduces the time and effort required for manual analysis while ensuring
scalability and reliability, empowering organizations to leverage customer feedback as a strategic
asset.
5. SYSTEM REQUIREMENTS
Technical Requirements
1)Programming Language:
Python:
Selected for its extensive ecosystem, flexibility, and active community support. Offers a variety of libraries
specifically tailored for data preprocessing, NLP, and machine learning tasks. Easy-to-learn syntax ensures
rapid development and experimentation.
Key Libraries and Tools:
(1) Pandas:
Essential for working with structured data, such as CSV files.
Capabilities include:
Data Cleaning: Handle missing values, reformat columns, and filter rows.
Data Manipulation: Grouping, aggregations, and merging datasets.
Data Analysis: Generate descriptive statistics and organize data summaries.
(2) NumPy:
Core library for numerical computations and multi-dimensional array operations.
Key uses include:
Fast mathematical computations.
Efficient handling of large datasets in numerical formats.
NLTK (Natural Language Toolkit):
(3) Comprehensive library for text processing and analysis tasks such as:
Tokenization (breaking text into smaller units like words).
Removing stopwords (e.g., "is," "the," "and").
Stemming (reducing words to their root form, like "running" → "run").
Lexical analysis for feature extraction.
Data Source:
Online Product Reviews:
Data was collected from Kaggle, a trusted platform providing publicly available datasets.
Focused on real customer reviews of Amazon products to ensure a diverse range of sentiments
and feedback.
Data Format:
2) Review Text:
The primary text of the customer review.
Ratings: Numerical feedback provided by users (e.g., 1-5 stars).
Sentiment Labels: Positive, negative, or neutral sentiments inferred or explicitly provided.
Time of Review: Used for time series analysis to detect sentiment trends.
6.TECHNOLOGIES USED
Programming Language:
Python
Versatile, high-level programming language well-suited for data analysis, natural language processing, and
machine learning.
Provides a vast library ecosystem for text data processing, modeling, and visualization.
1.Pandas
For data cleaning, manipulation, and analysis.
Handles structured datasets efficiently (e.g., CSV files).
2.NumPy
For fast numerical computations and array manipulations.
Ideal for large datasets and matrix operations in machine learning.
4.Matplotlib
Visualization library for creating:
o Histograms, bar plots, scatter plots, and line charts.
Enables trend and distribution analysis.
Development Environment:
· Jupyter Notebook
Interactive notebook environment that supports live code execution and inline visualizations.
Combines coding, documentation, and results in one interface.
Dataset Source:
Kaggle
o Power BI or Tableau
Hardware Requirements:
A system with:
· Automates the analysis of vast volumes of unstructured text data, saving time and reducing manual
effort.
2.Actionable Insights:
· Provides clear insights into customer opinions, highlighting strengths and areas of improvement in
products and services.
3.Trend Identification:
· Tracks sentiment trends over time, allowing businesses to monitor changes in customer perception after
updates, launches, or marketing campaigns.
4.Improved Decision-Making:
· Facilitates data-driven decisions in product development, marketing strategies, and customer service
enhancements.
5.Customer Satisfaction:
· Identifies recurring complaints and customer pain points, enabling businesses to address issues
proactively and improve satisfaction.
6.Competitive Edge:
· Helps businesses benchmark their products against competitors by comparing sentiment trends across
brands.
7. Scalability:
· Can handle increasing volumes of data as businesses grow, making it a sustainable solution for ongoing
feedback analysis.
8. Cost-Effective:
· Reduces the need for large teams dedicated to manually reviewing feedback, cutting operational costs.
2.Disadvantages of Sentiment Analysis on Online Product Reviews:
1.Contextual Limitations:
· Struggles with understanding nuances like sarcasm, irony, and ambiguous language, which can lead to
misclassification.
2.Linguistic Diversity:
· Difficulty in analyzing reviews written in multiple languages or containing slang, colloquialisms, and
regional dialects.
3.Quality of Data:
· Results are heavily dependent on the quality of input data, which may include noise, irrelevant
information, or incomplete reviews.
4. Bias in Analysis:
· Algorithms may inherit biases present in the training data, leading to skewed results and inaccurate
insights.
5.Interpretation Challenges:
· Requires skilled analysts to interpret sentiment analysis results correctly and link them to actionable
business strategies.
6.Privacy Concerns:
· Collecting and analyzing online reviews might raise ethical and privacy issues, especially if the
reviews contain identifiable personal data.
· Analyzing reviews in real time can be resource-intensive and challenging to implement effectively for
businesses dealing with high-frequency data.
8.Dependency on Preprocessing:
· Sentiment analysis heavily relies on effective data preprocessing, which can be time-consuming and
requires domain knowledge.
.
14. CONCLUSION
Sentiment analysis on online product reviews offers a powerful tool for businesses to understand
customer opinions, track trends, and gain actionable insights into product performance. By
automating the process of classifying sentiments as positive, negative, or neutral, businesses can
efficiently process large volumes of unstructured data and make informed decisions quickly. The
ability to monitor sentiment trends over time further enhances the capacity to respond to customer
needs, address concerns, and improve products or services, ultimately boosting customer
satisfaction and loyalty.
However, while sentiment analysis provides valuable benefits, it also comes with challenges. Issues
such as handling linguistic nuances, context-specific interpretations, and the quality of the data can
affect the accuracy and reliability of results. Additionally, concerns related to biases in the analysis
and privacy issues must be addressed to ensure ethical and fair outcomes. Despite these challenges,
ongoing advancements in natural language processing and machine learning continue to improve
the capabilities and accuracy of sentiment analysis.
In conclusion, sentiment analysis on online product reviews is an invaluable tool for businesses
seeking to remain competitive in a customer-driven marketplace. By leveraging the power of data
and technology, companies can gain deeper insights into customer feedback, refine their strategies,
and make data-driven decisions that lead to enhanced products and better customer experiences. As
technology continues to evolve, the effectiveness and scope of sentiment analysis will only continue
to expand, offering even more opportunities for businesses to connect with their customers and
drive success.
15. BIBLIOGRAPHY