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Harry Assignment (Advertisement)

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20 views2 pages

Harry Assignment (Advertisement)

Uploaded by

ogodfred360
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Foreign Product: Cerelac

Slogan: "Nourish Their Beginnings, Nurture Their Growth"

Justification and Concept:

Cerelac is a trusted infant cereal brand by Nestlé, providing essential nutrition for babies aged 6
to 24 months. The slogan encapsulates the brand's commitment to supporting early childhood
development.

Concept Breakdown:

1. "Nourish Their Beginnings"

 Immediate Benefit: Emphasizes Cerelac's primary benefit of providing essential nutrients


during infancy.
 Emotional Connection: Evokes precious early moments, appealing to parents' desire to
give their children the best start.

2. "Nurture Their Growth"

 Long-term Benefit: Highlights ongoing benefits, ensuring continuous growth and


development.
 Holistic Well-being: Suggests a caring approach, reinforcing Cerelac's role in fostering
overall well-being.

Concept Explanation:

The concept positions Cerelac as a trusted partner in early nutrition, creating an emotional
connection with parents. The slogan appeals to parents' instincts, highlighting both immediate
and long-term benefits.

Additional Details:

1. Nutritional Assurance: Cerelac is fortified with essential vitamins and minerals.


2. Ease of Preparation: Designed for convenient preparation.
3. Trusted Brand: Nestlé's reputation adds to Cerelac's trustworthiness.
By emphasizing these aspects, the slogan effectively communicates Cerelac's comprehensive
benefits, making it a compelling choice for parents.

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