Project Report
Project Report
BI Project Report
BLINKIT DATA ANALYSIS
Presented By
ROHIT SAHA
ANJAN KHETO
AMAN AHMAD
DIPTENDRANATH JUIN
Table of contents
1. Project intro
6. Data preparation
7. Data modelling
9. Performance optimization
14. conclusion
1. Project Introduction
We will be making a data analysis project of a company based on the actual
data of its sales and customer services. We will use the data to make people
visualize what is actually taking place under the hood, it will provide you an easy
understanding and quality information about the company’s financial status and
will let you know the company is making profit or it is currently in loss. The
information which can be acquired from this project can be further used in
marketing and remodelling of the whole business structure it will help you
develop strategy and will also let you know about the special areas where the
company needs to focus in order to grow and build a successful business firm.
Before we dive into this project we need to understand what is data analysis.
2. INTRODUCTION TO DATA
ANALYSIS
Data analysis is an essential aspect of modern decision-making processes across
various sectors, including business, healthcare, finance, and academia. As
organizations generate massive amounts of data daily, understanding how to
extract meaningful insights from this data becomes crucial. The fundamental
concepts of data analysis, its types, significance, methods, and the tools used
for effective analysis. We will also address common queries related to data
analysis, providing clarity on its definition and applications in various fields. Data
analysis involve various pre-processing of data extracting the meaningful
insights about the data.
1. Decision Support
Provide actionable insights to aid decision-making at strategic, tactical, or
operational level.
2. Trend Analysis
Detect patterns and trends over time.
3. Performance Measurement
Monitor key performance indicators (kpis) to evaluate the effectiveness of
strategies and operations.
Example: Tracking customer acquisition cost (CAC) and return on investment
(ROI).
4. Problem Identification
Identify bottlenecks, inefficiencies, or anomalies in processes
Example: Detecting a decline in website traffic after a product launch.
5. Forecasting and Predictive Analysis
Use historical data to forecast future trends or outcomes.
6. Business Optimization
Optimize operations, reduce costs, and maximize efficiency.
Example: Streamlining supply chain processes based on historical performance
data.
7. Risk Management
Identify potential risks and mitigate them proactively.
Example: Monitoring financial transactions to detect fraudulent activities.
8. Market Understanding
Gain insights into market trends, customer preferences, and competitive
positioning
By selecting the right combination of tools, you can ensure efficiency, scalability,
and precision in your data analysis project.
6. Data preparation
Data preparation is a critical step in any data analysis project. It involves
cleaning, transforming, and organizing raw data into a format suitable for
analysis. Below is a detailed breakdown of the data preparation process:
1. Data Understanding
Before starting data preparation, understand the data sources, structure, and
context.
Review Data Sources:
Identify the sources (e.g., databases, APIs, spreadsheets).
Understand the data formats (e.g., JSON, CSV, SQL tables).
Identify Key Variables:
Determine relevant fields for analysis (e.g., sales amount, product category,
region).
Assess Data Volume:
Estimate the size and complexity of the data.
2. Data Cleaning
Clean the raw data to ensure it is free of errors, inconsistencies, and missing
values.
Handle Missing Data:
Replace with default values (e.g., "0" or "N/A").
Use statistical methods like mean, median, or mode imputation.
Remove Duplicates:
Identify and eliminate duplicate records.
Correct Errors:
Fix typos or incorrect entries.
Example: Standardize "NYC" and "New York City" into a single value.
Validate Data Types:
Ensure fields match their intended data types (e.g., numeric, date).
3. Data Transformation
Transform raw data into a structure suitable for analysis.
Standardize Formats:
Convert dates to a consistent format (e.g., YYYY-MM-DD).
Standardize currency values or units of measurement.
Normalize Data:
Scale numeric data to a common range (e.g., 0-1) if needed.
Create Calculated Columns:
Example: Add a column for "Profit" calculated as Revenue - Cost.
Aggregate Data:
Summarize data for high-level insights (e.g., monthly sales totals).
4. Data Integration
Combine data from multiple sources into a unified dataset.
Merge Datasets:
Use joins (e.g., INNER JOIN, LEFT JOIN) to integrate related datasets.
Handle Schema Differences:
Align column names, data types, and formats across sources.
Deduplicate Records:
Remove duplicates introduced during merging.
5. Data Filtering
Select relevant subsets of data for analysis.
Filter by Date Range:
Example: Select sales data from the last 12 months.
Filter by Category:
Example: Analyze data for specific product categories or regions.
6. Data Validation
Ensure the data is accurate, complete, and ready for analysis.
Cross-Check with Source Systems:
Validate aggregated results against raw data.
Test Transformations:
Verify the correctness of calculated columns and metrics.
Spot-Check Samples:
Manually review a subset of records for anomalies.
7. Data modelling
Data modeling is the process of structuring and organizing data to facilitate
efficient analysis and reporting. In Power BI and other tools, this involves
creating relationships, defining measures, and optimizing the dataset for
performance.
1. Goals of Data Modeling
To represent data in a way that supports accurate and efficient analysis.
To establish logical relationships between tables.
To create reusable metrics and calculations.
To optimize performance and minimize redundancy.
2. Steps in Data Modeling
Step 1: Understand the Data
Analyze the data sources and identify key entities (e.g., Customers, Sales,
Products).
Understand the relationships and dependencies between these entities.
Step 2: Define the Schema
Star Schema: Preferred for analytical projects; consists of fact and dimension
tables.
Fact Table: Stores quantitative data (e.g., sales, revenue).
Dimension Table: Stores descriptive data (e.g., product details, customer
demographics).
Snowflake Schema: A more normalized version of the star schema where
dimensions are split into related tables.
Step 3: Create Relationships
Establish relationships between fact and dimension tables.
Use primary and foreign keys to link tables.
Example: Link Sales (fact table) to Products and Customers (dimension tables)
using ProductID and CustomerID.
Step 4: Define Measures and Calculations
use DAX (Data Analysis Expressions) in Power BI to create custom metrics.
Basic Measures:
Total Sales: SUM(Sales[Amount])
Total Quantity: SUM(Sales[Quantity])
Advanced Measures:
Profit Margin: (SUM(Sales[Revenue]) - SUM(Sales[Cost])) /
SUM(Sales[Revenue])
Year-to-Date Sales: TOTALYTD(SUM(Sales[Amount]), Date[Date])
Step 5: Optimize the Data Model
Remove Unnecessary Columns: Exclude columns not needed for analysis.
Reduce Cardinality: Avoid high cardinality in columns (e.g., avoid large text
fields in relationships).
Use Aggregations: Pre-aggregate data to improve performance for large
datasets.
Enable Proper Indexing: Index key columns for faster lookups.
Step 6: Validate the Model
Test the relationships and measures for accuracy.
Compare results against known benchmarks or reports to ensure correctness.
3. Best Practices for Data Modeling
• Use a Star Schema
Simplifies relationships and improves query performance.
• Name Columns and Tables Clearly
Use consistent and descriptive naming conventions.
Example: Use Sales Amount instead of Amt for clarity.
• Create Date Tables
Use a dedicated date table for time-based analysis.
Ensure it has continuous dates with no gaps.
• Avoid Circular Dependencies
Ensure relationships do not create loops, as they can lead to errors.
• Implement Hierarchies
Create hierarchies for drill-down analysis (e.g., Year > Quarter > Month
> Day).
• Use DAX for Dynamic Measures
Keep calculated measures in the data model, not in the report, for
reusability.
9. Performance Optimization
1. Optimizing Data Models:
• Structure your data in a star schema to simplify relationships and
improve query performance.
• Remove unnecessary tables and columns to reduce the dataset size.
• Replace calculated columns with measures for dynamic and efficient
calculations
2. Efficient Queries:
• Filter and preprocess data at the source before importing it into Power
BI.
• Use aggregated tables for repetitive calculations to reduce runtime
complexity.
• Enable query folding to ensure transformations are pushed to the data
source.
3. Improving DAX Performance:
• Leverage functions like SUMX and CALCULATE effectively, minimizing
nested or iterative calculations.
• Store reusable calculations as variables within DAX measures.
• Use tools like DAX Studio to debug and analyze query performance.
4. Reducing Visual Load:
• Avoid excessive visuals and heavy custom visuals that can slow
down report rendering.
• Use bookmarks and drill-through pages to declutter reports.
5. Monitoring Tools:
• Regularly run the Performance Analyzer in Power BI Desktop to
diagnose slow visuals.
• Monitor refresh times and optimize data queries or imports for large
datasets.
14. Conclusion
A successful data analysis project is a comprehensive process that transforms
raw data into actionable insights. From planning and data preparation to
creating robust data models and designing intuitive dashboards, each step is
crucial to achieving the project's objectives. Below are the key takeaways:
1. Importance of Planning
Thorough planning ensures clarity in objectives, scope, and deliverables.
Identifying stakeholders, data sources, and tools upfront minimizes challenges
during execution.
2. Data Preparation as the Foundation
Clean, accurate, and structured data is essential for meaningful analysis.
Effective data integration and enrichment improve the quality of insights.
3. Robust Data Modeling
A well-structured data model ensures scalability, accuracy, and performance.
The use of appropriate schemas (e.g., star schema) and DAX measures in tools
like Power BI enhances analytical capabilities.
4. Effective Report and Dashboard Design
A well-designed dashboard simplifies complex data for decision-makers.
Features like interactivity, clear visuals, and performance optimization enhance
usability and accessibility.
6. Delivering Business Value
The ultimate goal of any data analysis project is to deliver actionable insights.
Dashboards and reports empower stakeholders to make informed decisions,
identify opportunities, and address challenges.
A data analysis project is not just about generating reports but about solving
problems, uncovering trends, and enabling data-driven decision-making. By
adhering to best practices, leveraging the right tools, and maintaining a clear
focus on the objectives, organizations can maximize the value derived from
their data. Continuous feedback, iteration, and collaboration with stakeholders
ensure that the project evolves to meet changing business needs.
In conclusion, a well-executed data analysis project is a strategic asset that
drives innovation, efficiency, and growth.