Department of Business Administration

Syllabus of the BBA Program and MBA Program of Business

Administration

1. Introduction to Bangladesh University:

Education is the backbone of a nation. Bangladesh University (BU) is a non-profitable, non-

political private university pioneering in Computer based modern education. It has been
accredited by the Government of the people’s Republic of Bangladesh and its Curriculum and
Academic Programs have been approved by the University Grants Commission of
Bangladesh. The President of Bangladesh is the Chancellor of Bangladesh University. It was
established under the Private University Act, 1992 and approved by the Government of
Bangladesh for awarding Degrees in various disciplines. The University is committed to
excellence and innovation in pursing applied knowledge through research and creative
activities with the objectives of producing world class professionals responsive to the national
and international modern requirements for employment, management and research. It is truer
in the field of business at present in the globalized world. Keeping this view in mind,
Bangladesh University had designed higher and specialized education in business field at low
cost but very much competitive in nature.

1.1 Vision:
The vision of BU is to develop and nurture talent with modern knowledge to meet the
national needs in global perspective. To ensure a knowledge-based society and to meet
the challenges of 21st century, it extends its focus on high standard quality education,
innovation, discovery, research and creative activities. Thus it will be able to generate
capable and ethical leaders who will lead the nation and the global as well. BU is
committed to reflecting the values and aspirations of the nation.

1.2 Mission:
The primary mission of BU is to ensure quality higher education at a minimum cost
especially for the financially backward group of people. It is keen to expand information
technology to help build up a digital Bangladesh. Through co-curricular activities,
combining knowledge and training along with ethical values, it wants to create a patriotic
community that will feel the urge within to serve the nation and the humanity. Our
mission is to create future leaders that can contribute to change the nation for better
tomorrow.

2. Information of Business Administration Department:

Business activity affects the daily lives of all people, as they work, spend, save, invest, travel,
and play. Business influences jobs, incomes, and opportunities for personal enterprise and
development. Business has a significant effect not only on the standard of living and quality

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of life, but also on the environment in which people live. Students should familiarize
themselves with the skills that are required in the business environment and the impact these
skills can have on their own lives and on society.
The aim of this department is to offer high quality education and upgrade the knowledge of
both business and economics at under graduate and graduate levels incoherence with the need
of the 21st century. The syllabus and the courses are designed to enable the students for
coping with the present business world. The syllabi has duly been approved by the UGC. To
achieve our goal of the department, we have determined our mission and vision. Hence, the
Bangladesh University had designed business education in two programs- BBA Program and
MBA Program.

The Department of Business Administration of Bangladesh University is offering a four-year

BBA and one year MBA Program. The BBA and MBA programs are spread over four years
in twelve semesters and each semester consists of four months. An academic year comprises
of three semesters: Spring, Fall & Summer. Timing of Spring Semester is January-April,
summer semester is May-August and Fall Semester September-December.

New students are admitted in Fall, Spring and Summer semesters every year. To be eligible
to apply for admission in to the program, one must have the following academic attainments:

1. The students who complete SSC & HSC under GPA system must secure minimum
GPA of 2.5 in both the examinations separately. If in any of the two examinations,
one gets less than 2.5, his aggregate GPA must have to reach at least 6.
2. A student from BU English medium must have to secure at least GPA 2.0 in both O &
A levels or to complete US High School diploma.

2.1 Vision of BBA Program

The Department of Business Administration is dedicated to create business leaders through

academic excellence. It is our vision to be a business school that follows global standards in
business education to develop future business leaders.

2.2 Mission of BBA Program

Our mission is to grow business professionals in Bangladesh, who will lead firms and
organizations. With this mission, we are trying to create an environment for our students so
that they can seek knowledge, can be impactful business leaders of tomorrow as well as can
cherish the wisdom and integrity for being a responsible participant in society.

3.0 Program Educational Objective

The program is designed to fulfill the following educational objective:

3.1 Producing competent graduate to face the challenge by solving problem
whatever career path they get in to
3.2 Conducting researches and studies in the relevant field

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 3.3 Equipping the learners to accept any kind of socio-cultural responsibility as a
leader with high ethical standards in time of need of the society or the nation
4.0 Program Learning Outcomes:

After completing the program students are expected to acquire:

4.1 Intellectual skills
4.2 Practical skills
4.3 Social skills and responsibilities
4.4 Ethics, professionalism and humanities
4.5 Communication, leadership and team building skills
4.6 Scientific methods, critical thinking and problem solving skills
4.7 Lifelong learning and information management
4.8 Entrepreneurship and managerial skills
4.9 ICT skills

5. Generic Skills
After completing the program students are expected to achieve the following skills:

Critical Thinking Team work Sustainability Ethical Practice

1. Analytical 5. Problem solving 14. Honesty & 19. Tolerance

skill 6. Discipline integrity 20. Punctuality
2. Tactfulness 7. Time 15. Strong work 21. Sincerity
3. Creativity management ethics 22. Patriotism
and 8. Communicative 16. Polite 23. Cultural
innovation skills 17. Commitment activities
4. Intellectual 9. Interpersonal to 24. Working
skills skills community, with rural
10. Organizational country and people
skills humanity 25. Motivated
11. Leadership 18. Life-long and
12. Sense of humor learning initiative
13. Social and skills 26. Computer/
cooperative ICT skill
27. Research
skill

6.Mapping
6.1 Mapping PEO versus PLO
PEO PLO
3.1 Producing competent graduate to face the 4.1 Intellectual skills
4.2 Practical skills
challenge by solving problem whatever
4.9 ICT skills

3
career path they get in to
3.2 Conducting researches and studies in the 4.6 Scientific methods, critical thinking
and problem solving skills
relevant field
4.7 Lifelong learning and information
management
3.3 Equipping the learners to accept any kind 4.3 Social skills and responsibilities
4.4 Ethics, professionalism and
of socio-cultural responsibility as a leader
humanities
with high ethical standards in time of need of 4.5 Communication, leadership and team
building skills
the society or the nation
4.8 Entrepreneurship and managerial
skills

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7. Curriculum Structure of BBA Program
7.1 Requirements
The curriculum of the BBA program comprises the following requirements:

Duration : 04 years
Semester : 12

Sl. Group Course Type Number of Number of

No. Courses Credits
1 A Core Course 32 (32X3)=96
2 B GED Course 3 (4X3)=12
3 C Major 9 (9X3)=27
42X3=135

8. Course Schedule
8.1 Curriculum Layout for BBA Program
Semester wise Course Distribution

BBA
1st Semester
SL Course Course Title CREDIT REMARKS
No. Code
1 BUS 1101 Basic English Language-I 3 General Education

2 BUS 1103 Introduction to Business 3 Core Course

3 BUS 1102 Business Mathematics 3 Core Course

4 BUS 1104 Computer Fundamentals Business 3 Core Course

Mathematics
2nd Semester
5 BUS-1201 Functional English Language-II 3 General Education
6 BUS-1203 Principles of Accounting 3 Core Course
7 BUS-1202 Principles of Management 3 Core Course
8 BUS-1204 Principles of Marketing 3 Core Course
3rd Semester
9 BUS-1301 Business Communication 3 Core Course
10 BUS -1302 Micro Economics 3 Core Course
11 BUS -1303 Business Statistics 3 Core Course
12 BUS -1304 Bangladesh Studies 3 General Education
4th Semester
13 BUS -2101 Business Law & Legal Environment 3 Core Course
14 BUS -2102 Macro Economics 3 Core Course
15 BUS -2103 Auditing 3 Core Course
16 BUS -2104 MIS & IT 3 Core Course
th
5 Semester
17 BUS - Principles of Financial Management 3 Core Course
2202

5
 18 BUS - Business Ethics 3 General Education
2201
19 BUS - Production & Operations Management 3 Core Course
2203
20 BUS - Human Resource Management 3 Core Course
2204
6th Semester
21 BUS-2301 Industrial Relations 3 General Education
22 BUS-2302 International Trade 3 Core Course
23 BUS-2303 Economic Development and Planning 3 General Education
24 BUS-2304 Cost & Management Accounting 3 Core Course
7th Semester
25 BUS-3101 Income & Corporate Taxation 3 General Education
26 BUS-3102 Industrial Psychology 3 General Education
27 BUS-3103 Organizational Behavior 3 Core Course
28 BUS-3104 Entrepreneurship Development 3 Core Course
8th Semester
29 BUS-3203 International Organizations & NGOs 3 General Education
30 BUS-3202 Economic Geography 3 General Education
31 BUS-3203 Marketing Management 3 Core Course
32 BUS-3204 Insurance and Risk Management 3 Core Course

Major 9th, 10th & 11th Semester

SL Course Course Title CREDIT REMARKS
No. Code
1
FIN–403 Corporate Finance 3 Major Course
(Finance)
2
FIN–408 International Financial Management 3 Major Course
(Finance)
3
FIN–410 Real Estate Finance 3 Major Course
(Finance)
4
MKT-404 Consumer Behavior 3 Major Course
(Marketing)
5
MKT-406 Marketing Research 3 Major Course
(Marketing)
6
MKT-410 Brand Management 3 Major Course
(Marketing)
7
HRM–402 Human Resource planning 3 Major
Course(HRM)
8
HRM–403 Advance Training and Development 3 Major
Course(HRM)
9
HRM–405 International HRM 3 Major
Course(HRM)
10
ACN – Working Capital Mgt. 3 Major Course
413 (Accounting)
11
ACN – Bank & Insurance Accounting. 3 Major Course
411 (Accounting)
12
ACN – Budget & Budgetary Control 3 Major Course
409 (Accounting)
13.
FIN-406 Financial institution and market 3 Major Course
(Finance)
14.
FIN-401 Capital Budgeting 3 Major Course
(Finance)

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 15.
FIN-404 Money and Banking 3 Major Course
(Finance)
16.
FIN-408 International Financial mgt. 3 Major Course
(Finance)
17
FIN-402 Investment & Portfolio Mgt 3 Major Course
(Finance)
18
HRM–404 Strategic HRM 3 Major
Course(HRM)
19
HRM-406 Human resource information System 3 Major
Course(HRM)
20
HRM-407 Organization Development and Planning 3 Major
Course(HRM)
21
HRM-410 Conflict mgt 3 Major
Course(HRM)
22
HRM-401 Carrier planning and Development 3 Major
Course(HRM)
23
HRM-406 Compensation Mgt 3 Major
Course(HRM)
24
MKT- Service Marketing: 3 Major Course
407 (Marketing)
25
MKT- Sales & Salesmanship Mgt. 3 Major Course
403 (Marketing)
26
MKT- Advertising & Promotional 3 Major Course
402 (Marketing)
27
ACN- Income &Corporate Taxation Maj
402 3 or
Cou
rse
(Accounting)
28
ACN- Cost Accounting Maj
401 3 or
Cou
rse
(Ac
cou
ntin
g)
29
ACN- Accounting Information Systems 3 Maj
406 or
Cou
rse
(Ac
cou
ntin
g)
30 CC-306 Strategic management and Business Policies 3 Capstone Course
31 CC-307 Research Methodology 3 Core Corse
32 FS–422 Feasibility Study & Report 3
33 INT-421 Internship 3

9. Teaching Learning Strategy

Learning can be named as the adjustment in conduct that is brought out by the adjustment of
various encounters, data, and inspiration. It can likewise be characterized as the advancement

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of the abilities of a person. Learning isn't something that is static, however it is a factor that
can be created amid the lives of understudies and continues changing with their age and
brings about discovering how that information can be utilized.

Business education plays a significant role in today’s era. Different corporate houses are also
concerned about the phenomenon and think that whether the responsible executives in future
will be able to manage the companies by the use of concepts and techniques or not.
Therefore, the learning of a particular student should not only relate to the knowledge
imparted by the instructor but with their attitudes and the approach that is chosen by them for
the particular subject. By keeping an eye on the business education, a question arises that if it
is this much important, then why this subject is founded by students at senior level, kept dry
and boring and reflected of not having any insights into the real world. We as the masters of
business education, realize that the awareness among children is misplaced.

Traditionally the techniques utilized in instructing business courses to us are helpful for
influencing understudies to comprehend the idea coherently, yet this strategy drives the
understudies in making them uninvolved in view of the one-sided nature of correspondence.
It is troublesome for a person to adjust learning without the cooperation of gathering of
people and it's anything but a commonsense technique for instructing as it can't demonstrate
the genuine image of the circumstances in the business world. Along these lines, there is a
significant requirement for intuition not quite the same as the run of the mill addressing
strategies for instructing business. Upgrading encouraging business meant to give the
understudies enough information about the business from a down to earth edge (Allinson,
1976).

In the current environment of business, change is necessary. The industry now needs the
graduates in business studies that should have a real personality and capable of the
responsibilities of teamwork, leadership skills, professionalism, ability to identify problems,
analytical skills, and the best communication skills that lead to the efficient public relation.
Therefore, our business education should focus on enhancing these skills of students to make
them capable of facing the changing world of business rather than memorizing the theories

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Students can take in the down to earth circumstances in business with the assistance of
contextual investigations of various organizations. Contextual investigations give reasonable
information of the strategies of business that are required when an understudy goes into the
useful workplace. Contextual investigations bring about permitting case talks by the educator
and the discussion among understudies is energized.

The learning activities based on the research in any projects provide the opportunities to
students to work on the problems that are faced in the real business world. The teachers who
are efficient make the project that is relevant to the world outside a classroom and help the
students in understanding the link between activities that are conducted in the classroom and
a practical environment (Mohammad, 2015). This type of method can develop the abilities of
students in setting their personal goals

The method of problem-based learning is instructional that guides the students to learn
something about learning. Teacher allows students to work in groups for getting solutions to
the problems in real world. These questions engage the students and pledge in learning the
subject.

The seminars and workshops are important, and there is a need for all students to take part in
such activities. Workshops help in bringing the best out of students by enhancing their public
speaking skills (Mohammad, 2015). These types of seminars can be conducted by the experts
from the corporate sector.

10. Assessment Strategy

For calculating CGPA, the numerical equivalence of grades is set as below. This is in
accordance with the uniform grading system introduced by University Grants Commission.

Numerical Grade Letter Grade Grade point

80-100 A+ 4.00
75-79 A 3.75
70-74 A- 3.50
65-69 B+ 3.25
60-64 B 3.00
55-59 B- 2.75
50-54 C+ 2.50
45-49 C 2.25
40-44 D 2.00
Less than 40 F 0.00

Coding system in Final Examination

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In order to attain transparency Final Examinations are conducted on the basis of coding
system. In this system answer scripts are coded so that no examiners will be able to identify
any student. Moreover, all answer scripts are evaluated in the university premises within a
stipulated time and results are uploaded on the software immediately after the evaluation of
answer scripts to publish results in a shortest possible time. And thereby transcripts and
certificates be issued to the outgoing students without any delay.
Credit Hours System
The academic system of study of BU is based on credit hours. Three credit hours theory
course represents two lectures per week per semester. Duration of each class is of one and
half hours. Two credit hours theory course represents one lecture per week per semester. The
duration of each class is of one and half hours. One 1.5 credit hours lab course represents one
lab class per week per semester. Duration of each lab class will be of three hours. Credits are
also assigned to project/thesis work taken by students. The amount of credits assigned to such
work may vary from discipline to discipline.

Distribution of Marks
The distribution of marks in class participation, mid-term and semester final examination will
be as follows:

Sl. Academic Activities % Marks

i. • Class attendance 10%
• Assignment, class test, presentation, 10%
quizzes etc.
ii. Midterm Examination 30%
iii. Final examination 50%
Total 100%

Midterm and Final Examinations

The university has a high ethical standard and concerted efforts made to conduct all
examinations by fair means. 20% of marks are allotted for continuous assessment, 30% of

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marks is allotted for Midterm Examination and remainder 50% of marks is allotted for Final
Examination. Midterm Examination of one and half hour duration is conducted by individual
department and Final Examination of two hour duration is conducted centrally by Controller
of Examinations .The students are evaluated by their teachers, especially when they give
tests, quizzes and tutorials during the class hour. Conducting Mid-term Examination and
Final Examination is a collective enterprise.
Makeup (Missed/Failed) Examinations
A student who has failed to sit for either Mid-Term or Semester Final Examination or both
for serious illness or death or accident in the family or other valid reasons may submit an
application to the Head of the Department for Makeup/Retake Examination. This
application must be supported by valid documentary proof. A student has to apply to the
Controller of Examinations on prescribed form through concerned Head of the Department
paying prescribed fees as determined by the competent authority.
Improvement Examination(s)
Student(s) obtaining C+ and below grade in any course(s) are eligible to sit for Improvement
Examination. The concerned student(s) will have to re-register the course(s) and sit for the
said examination(s) with the next batch on payment of improvement fees.

Dropout Course(s) [due to disciplinary action] / Recourse(s) Examinations

For dropout (due to disciplinary action) course(s), a student shall have to re-registrar & re-
course the dropout course(s)and attend the classes accordingly and will sit for the
examination(s) with the next batch paying re-course examination fee(s) for the course(s).
The strategies taken for the assessment of the students are based upon : Class test,
Presentation, Continuous assessment (Formative and Summative both) Midterm examination,
Final examination, MCQ, Short question- answer, Broad question-answer, Rubric, Report
and Viva voce exam Students are provided feedback. Fairness and transparency is maintained
in assessment.

First Year
First Semester
Course Code: BUS-1101, Course Title: Basic English Language Skill I
Credit-Hours: 03

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Course Learning Outcome:
After successful completion of the course, the students should be able to:
● Doing brainstorming, Identify the expected points from brainstorming, Enable to
write the topic sentence through using brainstorming, learn how to write supporting
details and concluding sentence.
● Identify the main idea(s) in the text and make inferences and predictions based on
information in the text.
● To develop the students' listening skills to enable them to understand and apply
specific information from the input.
● Produce appropriate vocabulary and accurate grammatical forms; and give an oral
presentation in class using effective delivery strategies.

Vocabulary Practice: Recognizing familiar words

Vocabulary Practice: Enriching Vocabulary

Listen to various topics: Pointing out main ideas

Practice speaking in different real life situations: Developing confidence and

fluency in Speaking

Listen to a audio clip: Identify different accent from listening

Giving different type situational topic to speak: Develop speaking skill

Course Title: Business Mathematics

Course Code: CC 101

Course Learning Outcome: This course will provide an introduction of some mathematical
tools used in business and economics. It is designed with the purpose of providing students
the knowledge of basic arithmetic, algebra and geometry. It will develop an opportunity for
understanding different applications of mathematical formulas in business and economics, to

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unravel business and economics related problems quantitatively, and to use quantitative
models to specific business and economics related problems.
1.Real Number System
Number system, Natural numbers, Integers, Prime numbers, Rational numbers, Irrational
numbers, Real numbers, Imaginary numbers and complex numbers.
2.Indices and Surds
Definition of index and surds, Operation with surds, Rationalization of surds, Square root of
mixed surds.
3.Linear Equation and Functions
Elements of equations, Identities and inequalities, Variables and order of equations, Use of
equation in solving problem, Slope of an equation, Root of a quadratic equation, Formation
of equation with given roots .
4.Matrices
Operations on a linear system in unique and non- unique solutions; vectors, matrices and
matrix operations; national income models, Types of matrices, Scalar multiplication of a
matrix, Transpose of a matrix, Determinants of a square matrix.
5.Set Theory
Definition of set theory, Elements of a set, Types of set, Set operations, Venn diagram,
Complement of a set, De Morgan’s Law, Algebra of sets for disjoint sets and sets for non
disjoints.
6.Exponential and Logarithmic Functions
Definition, Conversion of logarithmic expression into index form and index form into
logarithm, Rules relating to base and change of base, Exponential functions.
7.Introduction to Mathematics of Finance
Simple interest rate- present value, future value, bank loan, effective rate of interest,
Compound interest rate- present value, future value, effective rate of interest, sinking fund
calculation, amortization.
8.Differential Calculus
Meaning and functional notations, Quotient and derivative, Rules/techniques of
differentiation, Derivative of natural numbers, Logarithmic and exponential functions, Higher
order derivatives and the chain rule, Application of different equations with multivariate
calculus in business decision making .
9.Permutations and Combinations
Concept of permutation and combination, Fundamental rules of counting, Concept of
combination.

10.Binominal Theorem
Binominal expression, Expansion of binominal expression; general term, middle term and
coefficient of a term in the expansion .
11.Elementary Trigonometry and Geometry
Measurement of angles; Trigonometric ratios; Trigonometric functions and relations among
such functions; Signs of trigonometric functions; Function of standard angles, Artesian
coordinate system and shapes, areas and volumes, Graphs, Coordinate system and its
elements, Coordinate of midpoint, Distance between two points, Equation of a straight line.

BOOKS RECOMMENDED

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1. Bowen, E., Prichett, G. and Saber, J. (1993). Mathematics with Applications in
Management and Economics. 6th ed. Richard D. Irwin.
2. Sancheti, D. and Kapoor, V. (1995). Business mathematics. New Delhi: Sultan Chand &
Sons.

Course Title: Introduction to Business

Course Code: BUS 1103

Course learning outcome:

● Define and explain the business concepts to current issues in our country.
● Critically analyze the current issues based on business arguments developed using
research from a variety of sources.
● Apply appropriate tools relevant to business problems; and formulation of written
communication of the results.

Course Content

1.Foundations of Business and Economics: Reasons for studying business, International

opportunities, Coping with change, People form the core of the business, Business objectives
(survival, growth, and social responsibility), Economic system, Challenges in business.

2.Forms of Business Ownership: Sole proprietorship, Advantages of sole proprietorship,

Disadvantages of sole proprietorship, Partnership, Types of partnership, Advantages and
disadvantages of partnership, Corporations, forming of corporations, Advantages and
disadvantages of corporation.
3. Entrepreneurship, Franchising, and Small Business: Entrepreneurship, The
entrepreneur, The enterprise, The growth-oriented entrepreneur, Risks of entrepreneurship,
Franchising, Advantages and disadvantages of owning a franchise.
4. Social Responsibility and Business Ethics: Social responsibility, Responsibility to
customers, Responsibility to employees, Responsibility to environment, Responsibility to
investors, Business ethics.
5. Business, Law, and Government: Introduction to law, The law of contracts, The law of
sales, The law of agency, The law of property, The law of bankruptcy, The law of negotiable
instruments.
6. International Business: The nature and scope of international business, Reasons for
which firm conduct international business, Basic concept of international business, exporting
and importing, balance of trade, balance of payment, barriers to international business,
regulations of international business, Approaches to international business.
7. Fundamentals of Management: Meaning of management, Organizational and
departmental objectives of a business, Management functions like planning, organizing,
staffing, directing, and controlling, Levels of management, Management roles.
8. Organizing the Business: Meaning of organize, Organizing decisions, Coordination,
Formal and informal authority, Organizing principles, Downsizing the organization, The
ways of organizing business.
9. Managing Production and Operations: What are production and operations? ,
Organizing the production process, Managing materials, purchasing and inventory, managing
quality control, improving quality, improving productivity, Maintaining safety for employees,
product, and the environment.

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10.Human Relations and Motivation: Motivation and performance, Human resource
management, The Hawthorne studies, Definition of motivation, Maslow’s needs hierarchy,
Herzberg’s two-factor model of motivation, Motivating employees.
11. Managing Human Resources: Human resource planning, recruitment, and selection,
Leadership, Training and development, Performance appraisal, Compensation and benefits.
12. Labor-Management Relations: Unionization trends, The structure and management of
unions, Organizing and decertifying a union, Collective bargaining, Nonunion organization.

BOOKS RECOMMENDED
Nickels W, McHugh J and McHugh S. “Understanding Business.” 12th Edition, McGraw Hill.

Course Title: Computer fundamentals

Course Code: CC 103/ BUS 1104

Course Learning Outcome:

● Understanding the conceptual background and features of a computer system

● Developing and analyzing the theoretical framework of data communication in
practical aspects.
● Executing the knowledge about computer system application in different aspects

Introduction of Computer Systems

Definition, History, Generation, Characteristics, Types & Applications, overview of a

computer system.

Basic Structure of Computer

Basic organization, basic operations, input unit, storage unit, output unit, ALU, CPU, control
unit.

Hardware and software

Definition of Hardware, Input Unit: Keyboard, Mouse, Scanner etc., CPU: Arithmetic Logic
Unit (ALU), Control Unit (CU), Memory Unit (MU), Hardware platforms etc., Output Unit:
Monitor, Printer etc., Storage Devices: Primary & Auxiliary Memory (Floppy Disk, Hard Disk,
Compact Disk, DVD, Flash Disk etc.), output tools of computer,

Number system

Introduction to binary, octal, decimal and hexadecimal number system

number system basics

Processing data

Bits and bytes, CPU, control unit, arithmetic logic unit memory etc.

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 How computers represent data, how computers process data, factors affecting processing
speed.

Boolean Algebra and Logic gates

Basic concepts of Boolean algebra, basic operators, logic gates, types of logic gates, De-
Morgan’s theory, perfect induction method, logic gate conversion to Boolean expression,
Boolean expression conversion to logic gates.

Memory and Processor

Memory definition, types of memory, differentiates among RAM and ROM, SRAM and
DRAM, PROM, EROM and EEPROM, types of processors, CISC, RISC and EPIC.

Operating System

Meaning of operating system, review of different operating system, DOS and Windows

Data Communication

Definition, meaning, elements of data communication, modes of data communication, types of

data networking, LAN, MAN and WAN.

Internet and World Wide Web

E-mail and other internet services – connecting to the internet, e-mail, instant messaging,
collaboration tools, video conferences etc.

Software packages

Word processing, PowerPoint, MS Excel and MS access, basics of Microsoft

IT Infrastructure

Hardware platform, software platform, operating system platform etc., defining infrastructure,
infrastructure components, challenges in IT platforms

BOOKS RECOMMENDED
1. Pradip K. Sinha & Priti K. Sinha, Computer Fundamentals, India.

2. Norton, P. (2010). Introduction To Computers. Tata McGraw-Hill.

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Second Semester

Course Code: BUS- 1201,

Course Title: Functional English Language -II

Course Learning Outcome

● Develop reading and writing skills
● Acquire the ability to comprehend and analyze informational texts, develop critical
thinking, promoting logical reasoning

Course Content

1. Develop reading strategies: Different kind of reading strategies: Develop

reading strategies
2. Identify the main ideas of a text: Passage reading and summaries
3. Create CV and different kind of Letters: Cover letter and CV writing contents
4.Generate summaries: Reading passage and summary writing with title

5. Identify true false in the given text: Identify the true and false answer from the
text with own argument

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 6. An incomplete text : Identify the incomplete sentences from the text and
complete it

Course Title: Principles of Management

Course Code: BUS 1202
Course Learning Outcome:

● Define the concepts and principles of management, including the basic roles, skills,
and functions of management;
● Illustrate of historical development, theoretical aspects and practice application of
managerial process;
● Describe the environment, technology, human resources, and organizations in order to
achieve high performance;
Course Content
1.Introduction: Meaning, scope, importance, principles, functions, Is management science
and art? Is management a profession? Management as a career.
2.Schools and Approaches of Management: Early contribution to management, various
approaches to management, Taylor’s scientific management, Functional or Process
Approach, Fayal’s Principles of management, Human relation approach, Behavioral science
approach, Quantitative approach, Systems approach, Contingency approach, Contemporary
approaches to management.
3.Organizing: Meaning, Importance, Nature, Span of management, Departmentalization,
Authority and responsibility, Decentralization of authority, problems in organizing.
4.Decision Making: Meaning, nature, Importance, process of decision-making, decision
making under various conditions, creative decision making, Tools and Techniques of
decision making.
5. Staffing: Meaning, Purpose, Importance, Recruitment, Selection, Training, Promotion,
Developing managers, Using manager inventory chart.
6. Leading: Meaning, Importance, Ingredients of Leadership, Styles of Leadership, Liker’s
System, Managerial Grid Approach, and Theories of Leadership.

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7. Motivating: Meaning, Motivation and Motivator, Importance, The need, want,
satisfaction, Chain theory of Motivation, McGregor’s Theory X and Theory Y, Maslow’s
need hierarchy theory, Herzberg’s Two factor theory, Vroom’s Expectancy theory,
McClelland’s Achievement motivation theory, Various Motivation Techniques.
8.Controlling: Meaning, Nature, Importance, Control Process, Requirements of an effective
control system, Control techniques.
9. Social and Ethical Responsibility of Management: Meaning, Importance, Debate and
Dimension of Social responsibility, Guidelines for personal ethics, Ethics in business and
workplace.
10. Management of Change: Expanding horizons in Management, Impact of Computer and
Information Technology Management, Managing in the 21st Century.
BOOKS RECOMMENDED
Weihrich H& Koontz H.”Management,10th edition, McGRAW-HILL publication.
Course Title: Principles of Accounting
Course Code: BUS 1203

Course Learning Outcome:

● Describe the use and users of accounting information;
● Analyze, record and process financial data to produce accounting information;
● Prepare financial statements for merchandising concern as well as for service concern

Course Content

1. Accounting in Action:
Basic accounting equation and the meaning of assets, liabilities and owners’ equity, analyzing
business transactions and its effects on basic accounting equation.

2. The Recording Process:

What is an account, debit and credit, basic steps in accounting process, journal, ledger, trial
balance.

3.Adjusting the Accounts :

Time period assumption, Accrual basis of accounting, Adjusting entries, prepayments and
accruals.

4. Completion of the accounting Cycle.

Worksheet, processing of closing the books, content and purpose of post-closing trial
balance, required steps in accounting cycle, correcting entries, and classified balance sheet.

5. Accounting for Merchandising Operations:

Merchandising operations and inventory systems, purchases under a perpetual inventory
system, Apply the steps in the accounting cycle to a merchandising company.

6. Inventories and concepts of depreciation: Steps in determining inventory quantities,

inventory cost flow methods, financial statements and tax effects of inventory cost flow
methods, concept of depreciation.

19
7. Accounting information systems:
Basic concepts of accounting information systems, special journals-sales journals, cash
receipts journals, purchase journal, subsidiary ledger.
8. Fraud, Internal Control, and Cash:
principles of internal control, Apply internal control principles to cash, the control features of
a bank account, the reporting of cash.

BOOKS RECOMMENDED
Weygandt, J.J, Kimmel, P. D and Kieso, D. E. “Accounting Principles.” 12 th Edition, John
Wiley and Sons, Inc.

Course Title: Principles of Marketing

Course Code: BUS 1204
Course Learning Outcome:
● The importance and role of marketing for firms and how marketing activities of
businesses are formulated and implemented.
● The elements of the marketing mix and strategic marketing management topics will
be examined. Classes will consist of lecturing, real life examples, case studies,
discussions, and in-class exercises.
● Learn marketing in the context of pricing, positioning and promoting products and
services at an auction event.
1.Introduction to the Course
Introduction to Marketing-Core Concepts of Marketing-Marketing Management Philosophies
2. Company and Marketing Strategy
Overview of Strategic Planning Process in Companies, Marketing as a Component of
Strategic Planning
3. The Marketing Environment
Analyzing the Micro Environment of Marketing, Analyzing the Macro Environment of
Marketing.
4. Consumer Markets and Buyer Behavior
Model of Consumer Behavior, Factors Influencing Consumer Behavior, The Consumer
Decision Making Process, Types of Buyer Behavior, Adoption of New Products.
5. Marketing Strategy.
Creating Value for Target Customers, Market Segmentation Bases and Segmentation
Strategies
Targeting Strategies for Selected Segments, Identifying Competitive Advantages, Choosing
Positioning Concepts and Strategies.
6.Product, Services and Branding Strategy
Understanding Products and Services, Product Classifications, Major Marketing Decisions
Related to Products ,Branding Strategy and Brand Management, Product Line and Product
Mix Decisions, Services Marketing.
7. New Product Development and Product Life Cycle
New Product Development Strategy and Steps ,Phases of PLC,Strategies for Each Phase of
PLC
8. Pricing Considerations and Approaches, Pricing Strategies

20
Factors to Consider When Setting Prices, New-Product Pricing Strategies, Product Mix
Pricing Strategies, Price Adjustment Strategies.
9. Marketing Channels: Delivering Customer Value
Supply Chains and the Value Delivery Network, The Nature and Importance of Marketing
Channels, Channel Behavior and Organization channel Design Decisions, Channel
Management Decisions.
10. Advertising &Public Relations
Setting Advertising Objectives, Developing Advertising Strategy, Evaluating Advertising
Effectiveness, The Role of Public Relations, Major Public Relations Tools.
11.Direct and Online Marketing: Building Direct Customer Relationships
The Role Professional Salespeople Play, Customer Relationships and Selling Strategies, Sales
Metrics (Measures), Ethics in Sales and Sales Management, Integrating Sales and Marketing,
Outsourcing the Sales Function.

12. Price, the Only Revenue Generator.

The Pricing Framework and a Firm’s Pricing Objectives, Factors That Affect Pricing
Decisions,

Discussion Questions and Activities.

BOOKS RECOMMENDED
Kotler, P, Armstrong, G, Agnihotri, P.Y and Haque, E.U, “Principles of Marketing: A South
Asian Perspective”, 13th Edition, Pearson Education International.

Third Semester

21
Course Title: Business Communication

Course Code: BUS 1301

Course Learning Outcome:
1. Define & explain different forms of business communication & corresponding
environment.
2. Critically analyze the internal & external business communication in which business
operate & assess their significance for business communication.
3. Apply appropriate methods, theories, concepts to analyze business communication issues
in organizations & to develop methods for implementation.

Content

Introducing Business Communication: Define business

communication, Explain the business communication situation

Importance of effective communication in business, Information,

Advice

Evaluating Business communication process in an organization, Order,

Suggestion, Persuasion, Education

Objectives of Communication: Warning, Raising morale, Motivation

Media of Communication: Introduction ,Written communication , Oral

communication

Different types of Face-to-face communication, Visual communication,

Audio-visual communication

Types of Communication: Computer based communication , Silence,

Organizational pattern in firms ,Downward communication, Upward
communication, Horizontal communication

Barriers of Communication: Wrong choice of medium, Physical

barriers, Socio-psychological barriers, Principles of Communication,
Clarity ,Completeness, Conciseness ,Consideration,
Courtesy ,Correctness

Need, Functions & Kinds of Business Letters: The importance of an

effective business letter, How to write an effective business letter,
Essentials of an effective business letter ,The lay-out,
Planning the letter ,Sales letter ,Bank correspondence, Application letter
,Interview letters ,Bio-data

22
 Report Writing: report ,The importance of reports ,Oral & written
reports ,Types of business reports
,Report Writing Characteristics of a good report ,Selecting a suitable
type of report ,Preparing a report

Reference Book:

Lesikar, Flatley, and Rentz, “ Business Communication” 11th Edition, McGrawHill

Course title: MICRO ECONOMICS

Course Code: BUS 1302

Course Learning Outcome:

1. Explain the concept of micro economics.
2. Identify and determine of demand, supply and price.
3. Illustrate the challenges related to Economic system.

Content

Introduction:
Meaning of Economics- definition of Micro Economics-Positive vs. Normative
Economics-The Nature of Economic Theories-Scope and Subject Matter of Economics-
Economic Analysis and Economic Policy.

The Central Problems of Economic Society:

How the Economic Problems are solved under Alternative Economic Systems: Market
Economy-Socialist Economy-Mixed Economy, The price System-Value and Price.

Theory of Demand:
The Demand Function, Determinants of Demand for a Commodity Market-Demand
Curve, Shifts vs. Movement in the demand Curve.
Theory of Supply:
The Supply Function, Determinants of Supply, supply curve, Shifts vs. Movement in the
Supply Curve

Market Equilibrium: How Demand and Supply creates Competitive Market Equilibrium
Elasticity of Demand and Supply:
Price Elasticity of Demand, Point Elasticity of Demand, Arc Elasticity of Demand,
Income Elasticity of Demand, Cross Elasticity of Demand. Total Revenue Marginal
Revenue-Relationship between Marginal Revenue, Price and Elasticity of Demand. In
Business.

Theory of Consumer Behavior:

23
 Utility Analysis-Cardinal vs. Ordinal Utility, Marginal Utility and Law of Diminishing
marginal Utility, Indifference Curve Analysis-Budget Line and Its Properties, Consumer
Equilibrium-Effects of Price and Income Change on Consumer Equilibrium,
Classification of Normal Goods, Inferior Goods and Superior Goods-Income Effect and
Substitution Effect on Normal Goods, Inferior Goods and Geffen Goods Paradox.

Theory of Production:
Short-run Production Function-Total Product Curve, Average Product and Marginal
Product Relationship, Long-run Production Function, Isoquants Properties
Theory of Cost:
Short-run Cost-Fixed Cost, Variable Cost, Total Cost, Marginal Cost-Law of Variable
Proportions. Long-run Cost-Derivation of Lon g-run Cost from Short-run Cost.

Concept of a Market and Different Types of Market:

Market Structure-Competitive and Non-Competitive Market-Perfect Competition vs.
Imperfect Competition.
a) Pricing under Perfect Competition: Short-run and Lon g-run Equilibrium of Firms and
Industry under Perfect Competition-Derivation of Firms Supply Curve-Economies and
Diseconomies of Scale.
b) Pricing under Monopoly: Short-run and Long-run Equilibrium under Mon0poly-
Monopoly and Price Discrimination.
c) Comparison between Perfect Competition and Monopoly with Respect to Price,
Output and Profit.

Reference Book:
Parkin, M. “Micro Economics.” 13th Edition, Pearson.

Course Title: Business Statistics

Course Code: BUS 1303

Course Learning Outcome:
1. Analyze probabilities from discrete and continuous distributions.
2. Apply appropriate statistical tools to test different hypothesis.
3. Conduct linear regression and time series analysis.

Course Content
Evaluating Statistics.
Statistics,
Types of Statistics-

24
 Descriptive
Inferential
Population, Sample

Types of Variables-
Qualitative,
Quantitative(Discrete & Continuous)

Level of Measurement-
Nominal Level Data,
Ordinal Level Data,
Interval Level Data,
Ratio Level Data.

Describing Data: Numerical Measures

Measures of Location-
Mean,
Median,
Mode

Measures of dispersion-
Range,
Mean Deviation,
Variance,
Standard Deviation.

Frequency Distribution
A Survey of Probability Concepts.
Classical Probability, Empirical Probability, Subjective Probability, Some rules of Counting
Probability (Rules of Addition, Rules of Multiplication), Principles of Counting (Permutation,
Combination)?

Discrete Probability Distribution.

Probability Distribution, Random variables, The Mean, Variance and Standard Deviation of
discrete probability distribution (e.g., binomial, poison etc.).

Continuous Probability Distribution

Continuous random variable,
The mean, variance and standard deviation of continuous probability distribution (e.g., normal,
exponential etc.).

25
 One Sample Test Hypothesis.
Concepts of Hypothesis, Five Steps Procedures for Hypothesis Testing, Two-tailed Test, and One-
tailed Test.

Two Sample Test Hypothesis.

Two Sample Test Hypotheses for Independent and Dependent Samples.

Analysis of Variance
The F Distribution, Comparing Two Population Variance, The ANOVA Test.

Linear Regression & Correlation

Correlation Analysis, The Coefficient of Correlation, The Coefficient of Determination,
Regression Analysis.

Index Number
Time series & Forecasting
Secular Trend, Cyclical Variation, Seasonal Variation, irregular Variation, A Moving Average,
Linear Trend, Least Square Method, Non-linear Trend.

Reference Books:

Lind, D.A., Marchal, W.G. and Wathen, S.A., 2012. Statistical techniques in business &
economics. New York, NY: McGraw-Hill/Irwin.

Course Title: Bangladesh studies

Course Code: BUS 1304

Course Learning Outcome:

● Introduce students with rich history, culture and heritage of Bangladesh.
● Providing them in-depth knowledge on the major political events that shaped
Bangladesh as an independent sovereign state.
● Improve their understanding on political, economic and social development of
Bangladesh.

Content

Ancient Period and Muslim Period of Bengal.

Situation of Bengal at the time of advent of Islam.

26
 British Period.
Pakistan Period: An Overview (1952-1971).

The Problem of National Integration Under Ayub Regime.

Bangladesh Politics
Elite in Crisis During Pakistan Rule

Nation-Building in the New State

Bangladesh Constitutional Experimentation in the Aftermath of Liberation.

Study on the Coup and Assassination of Mujib:

Philosophy and Fundamental Changes of Zia Regime

The Zia Regime: Once Again at the Starting Point
Constitution of Bangladesh.

Constitutional Law and Politics: Bangladesh Perspective, Chapter-III and Chapter IV

Constitutional Amendments of Bangladesh

Corruption and Good Governance in Bangladesh

Alleviating Corruption in Bangladesh: An Agenda for Good Governance.
Human Rights and Corruption, Empowerment through Law of the People (ELCOP)

Internal Trade and External Trade

Internal Trade and External Trade, Bangladesh
Some Socio-Economic Issues of Bangladesh

Ideas on Political and Ethnic Conflict in Bangladesh

Political Conflict in Bangladesh, Ethnic Studies Report

Geographical Setting of Bangladesh

Reference Books:

Halim, A. “Constitution, Constitutional Law and Politics: Bangladesh Perspective”, CCB

Foundation.

Rashid, H. “Geography of Bangladesh.” University Press Limited.

Haider, Z. “The Changing Pattern of Bangladesh Foreign Policy: A Comparative Study of

Mujib and Zia Regimes.” University Press Limited.

27
Second Year

Fourth Semester
Course title: Business Law and Legal Environment

Course Code: BUS-2101/ CC-110

Course learning outcome:

● Understand the legal framework which the International business operates.
● Develop an understanding of the international legal environment.
● Learn how to think clearly and logically about how business and legal
matters intertwine.
● Gain a realistic understanding of how the law actually works.
● Be able to recognize and apply basic principles of law to various problems
which business faces.

Law of Contract
The Essential Elements of Contract Object and scope, Definition of contract, The essential
elements of a contract
Offer and Acceptance
Definitions, Effect of offer and acceptance, Definition of offer, Rules regarding offer,
Definition of acceptance, Rules regarding acceptance, Communication of offer and
acceptance, Options,

28
Revocations
Consideration
• Definition of consideration
• Types of consideration
• Rules of consideration
“NO CONSIDERATION NO CONTRACT”

Void and Voidable Agreements

• Definition of void , voidable and valid agreement
• Unenforceable agreement
• Illegal agreement
Distinction between a void and illegal agreement
Capacity of Parties
• Definition of capacity
• Who is minor
• The law regarding minor’s agreement
• Persons of unsound mind
Disqualified persons

Termination of Contract
Methodsof termination
Remediesof breach of contract
Damages
Law of Agency
• Definition and nature of agency
• Different classes of agents
• Methods of creating agency
• Agent’a authority
• Termination of agency
• Agent’s duties to principals

Law Relating to Sale of Goods

• Definition “sale & agreement to sell”
• The Essential Element
• Conditions and Warrants
• Implied Condition
• The Doctrine of Caveat Emptor
• Transfer of Ownership
• Performance of The Contract Of Sale

Law of Partnership
• Definition of Partnership

29
• The essential element of Partnership
• Formation of Partnership
• Rights and Duties of partners
• Dissolution of Partnership and its consequences

The Law Relating to Negotiable Instrument

• Definitions
• Types of Negotiable Instruments
● Dishonor of Negotiable Instrument

Company act
• Definition
• Features and classification of companies
• Formation
• Memorandum and articles of Association
• Winding up of Company

Reference Book:
1. Sen, A.K and Mitra, J.K. Commercial Law & Industrial Law

2. Misra, S.N. Labour and industrial law

Course Title: Macroeconomics

Course Code: BUS 2102

Course learning outcome:

● Define and explain Economics, types of Economics, Macroeconomics and its theories.
● Critically analyze the basic concepts and principles of Macroeconomics used in the area
of business and economics.
● Apply appropriate tools, theories and concepts of Macroeconomics to analyze macro-
economic issues in Economics.

Introduction:
Economics, Microeconomics, Macroeconomics, Scarcity, Choice and Efficiency,
Production Possibility Frontier, Opportunity Cost, Factors of Production.

Supply and Demand:

Markets Work, Markets Allocate, Law of Demand and Supply, Elasticity of Demand,
Elastic Demand, Inelastic Demand and Unit elastic Demand, Derived Demand.

Perfect and Imperfect Competition:

30
 Features and Conditions of Perfect Competition, Varieties of Imperfect Competition,
Reasons of Emergence of Monopoly, Comparison between Monopoly and Perfect
Competition.

Gross Domestic Product and the Performance of National Economy:

Gross Domestic Product (GDP), Intermediate and Final Goods, Nominal GDP and Real
GDP, Expenditure and Income components of GDP

Aggregate Demand and Aggregate Supply:

Aggregate Demand and Aggregate Supply, Inflation ,An Overheated Economy and
Stagflation, Exchange Rates and Macroeconomic Equilibrium.

The Functions of Money:

What is Money, Functions of Money, The demand of money, Demand, and Interest
rates?

Government in the Economy:

● Nature and Extent of Government’s Involvement
● Rationale for Government’s Intervention. Government Success and Government
Failure

Reference Book:
1. Dewett k k , Modern Economic Theory
2. McConnell C , Stanley, Macro economics: principles, problems and policies

Course title: Auditing

Course Code: CC 202/ BUS 2103

Course learning outcome:

● Articulate knowledge of fundamental audit concepts.
● Apply critical thinking skills and solve auditing problems through the use of case
studies.
● Demonstrate the use of the Auditing, Assurance and Ethics Handbook.
1. Explain the legal framework under which Bangladeshi company audits are conducted
and apply the professions code of conduct.

Introduction and overview of audit and Assurance

● Auditing and assurance
● Different assurance services
● Different levels of assurance
● Different audit opinions
● Preparers and auditors

31
Ethics, legal liability and client acceptance
● Outline the fundamental principles of professional ethics
● Define and assess auditor independence
● Specify the relationship between an auditor and key groups theyhave a professional
link with during the audit engagement
● illustrate the auditor’s legal liability to their client, contributorynegligence and the
extent to which an auditor is liable to thirdparties
● Categorise the factors to consider in the client acceptance orcontinuance decision.

AUDIT EVIDENCE
● Outline the audit assertions
● Identify and appraise different types of audit evidence.
● sufficient appropriate audit evidence
● Determine the persuasiveness of audit evidence
● Explain the issues to consider when using the work of an expert
● Discuss the issues to consider when using the work of anotherauditor
● Outline the evidence gathering procedures most often used byauditors.

Risk assessment
● Identify the different phases of an audit
● Specify the process used in gaining an understanding of the client
● Evaluate fraud risk
● Explain the going concern assumption
● Appraise corporate governance structures
● Evaluate how a client’s information technology (IT) can affect risk
● Demonstrate how client closing procedures can affect reported results.

Sampling and overview of the riskResponse phase of the audit

● Explain how audit sampling is used in an audit

● Recognize the difference between sampling and non-sampling risk

● Differentiate between statistical and non-statistical sampling

● Specify sampling methods

● Decide the factors that influence the sample size when testing controls

● Decide the factors that influence the sample size when conducting substantive testing

● Outline how to evaluate the results of tests conducted on a sample

● Recognize the difference between tests of controls and substantive tests

● Relate the factors that impact the nature, timing and extent of audit testing

32
 ● Outline how auditors arrive at a conclusion based upon the evidence gathered

● Illustrate how auditors document the details of evidence gathered in working papers.

Gaining anunderstanding of the client’ssystem of internal controls

● Complete a consolidation worksheet
● Calculate goodwill/bargain purchase gain on acquisition
● Prepare consolidation adjusting entries to:
● Eliminate parent’s investment at the date of acquisition
● Recognize goodwill impairment
● Adjust for changes in the composition of pre‐acquisitionequity

Reference books:
1. Handbook of Bangladesh Standards on Auditing, Assurance & Ethics
Pronouncements, Volume 1.
2. Financial, Cost and Management Audit (Paper 3), CMA Study Material

Course Title: MIS & IT

Course Code: CC 208/ BUS 2104

Course Learning Outcome:

● Analyzing the features of a Management Information System and information

technology
● Understanding knowledge about MIS application in businesses

Foundation of information systems in business

Basics of information system in business enterprises, IS framework, what is information

system, components of IS, data versus information, major roles of information system, types
of information systems, IS and IT, functions of IS.

Information System in Global Systems Today

Strategic business objectives of information systems, what is information system, functions

of information systems, dimensions of information systems, major business functions

Global E-business and Collaboration

Systems for linking the enterprise, e- business, e-commerce and e- government

ERP, CRM, SCM, KMS.

33
Global E-business and Collaboration

Systems for collaboration, teamwork, what is collaboration, business benefits of

collaboration, tools and technologies for collaboration

Information systems, organizations and strategy

Relationship between organizations and IT, what is organization, its features, organizational
structures, IS impact on organization, economic impact, organizational and behavioral
impact, transaction cost theory, agency cost theory, IT flattens organization etc.

MIS application in organization

Practical class, salary and overtime summary sheet, Microsoft Excel and word learning.

Foundation of business intelligence: database and information management

Data hierarchy, DBMS, relational DBMS, ERD, normalization, RDBMS operations, structure
etc.

E- Commerce: Digital markets, Digital goods

E-commerce, its differences, digital markets, digital goods, types of e-commerce, ecommerce
models.

C2C, C2B, B2B, B2C, Portal, e-tailer, market creator, content provider etc.

Securing information systems

Computer crime and fraud, software vulnerability, DoS, DDoS, phishing, spoofing, sniffing
etc.

Reference Books:

1. Laudon K. C. and Laudon L. P. Management Information Systems: Managing the digital

firm, Prantice Hall, India.

2. Haag, S and Cumming, M. Management Information System, McGraw – Hill, USA.

34
Fifth Semester
Course Title: Business Ethics
Course Code: BUS 2201
Courser Learning Outcome:
● Illustrate the ethical decisions
● The employee rights to enable and create privacy, harassment & technology policies
and
business & social responsibilities .

Introduction of Business Ethics

Definition of ethics and business ethics, types of ethical study, morality in business,
individual ethics, ethics and morality, morality and law, foundation of ethical business
decisions, use of studying business ethics, scope of business ethics.

Theories and Tools of Business Ethics

Major ethical theories, basis of different ethical system, ethical standard for business, tools
of ethics,
Pluralism
Cultural diversity, the pluralistic society, interest groups before and after pluralism, the
changing role of business clients, strengths and weaknesses of pluralism, levels of ethical
questions of pluralism
social Responsibility of Business
Definition of social responsibility, Legal measures for social responsibility, expectation to
from business and society, the Economic model for social responsibility, arguments for
and against social responsibility, government business influences, Social audit.

Ethical Expectations: Employers and Employees

The organization of work, wages and benefits, Working condition, employee rights,
expectation to and from employers and employees, whistle blowing, employee privacy
issues. And case analysis.

35
 Ethical Expectations: Buyers and sellers
Sellers must know their marketing missions, the positions of the buyers compared to
sellers, Legal provisions and enforcements, seller’s right as a market power, consumers
rights, marketing ethics, ways of ethical and societal marketing, ethical problem areas in
marketing, ethical consideration in advertising, leakage of information to competitors.
Environmental Ethics
Ecology and four laws, Ecological cycle, ethics and ecology, types and sources of
pollution, attitude of business towards environment, the sustainable development
framework, ethics and technology, environment for future generations. Case analysis.

International Business Ethics

Rationale of international business, misunderstandings about MNC’S, internet ethics.

Reference Book:
1. Khan, A.R. Business Ethics, 10th Edition, Brothers’ Publication.

Course Title: Principles of Financial Management

Course Code: BUS- 2202

Course Learning Outcome:

1. Define & explain different forms of Principles of Financial Management & corresponding
environment.
2. Critically analyze the internal & external business Principles of Financial Management in
which business operate & assess their significance for Principles of Financial Management.
3. Apply appropriate methods, theories, concepts to analyze Principles of Financial
Management issues in organizations & to develop methods for implementation.

Introducing Financial System.

Finance, Management, Financial Management, Major decisions taken in finance, Major

functions of finance, Differences between finance & accounting, Goal.

Risk & Return.

Definition of Risk, Source of risk, Risk preference, Probability distribution, Expected return,
Standard deviation, Coefficient of variation, Risk & Return of a portfolio, Diversification,
Systematic risk, Unsystematic risk, problem solving.

Organizational Goals and Objectives.

Objective of a firm(wealth maximization),Analyze Agency problem, Evaluate Agency cost,

Evaluating objective of a firm(wealth maximization), Agency problem, Agency cost.

Business & financial environment.

36
Financial Institution, financial markets, primary market, secondary market, stockholders,
stakeholder.

Money Market and capital Market.

Common stock, dividends, money market, capital market, bond, preferred stock, Capital gain.

Financial statements & Ratio analysis.

Meaning of financial statements, types of financial statement(Income statement, balance

sheet, statement of retained earnings, statement of cash flow, Liquidity ratio, Activity ratio,
Debt ratio, profitability ratio, problem solving.

Time value of money.

Meaning of time value of money, Future value, Compounding, present valued, discounting,
Annuity, Ordinary annuity, annuity due, Future value of an annuity, Present value of an
annuity, Perpetuity, Annual compounding, Semiannual compounding.

Capital Budgeting.

Definition, Motives of capital budgeting, Steps in the capital budgeting process, Basic
terminology, Capital budgeting techniques, Payback period, average rate of return, NPV,
IRR, profitability index, Problem solving.

Cost of Capital.
Meaning of cost of capital, significance of cost of capital, capital components, cost of debt,
cost of equity, cost of newly issued common stock, cost of preferred stock, The CAPM
approach, WACC approach, steps of calculating WACC approach, problem solving.

Leverage.

Meaning, types of leverage, operating leverage, degree of operating leverage, financial

leverage, degree of financial leverage, total leverage, problem solving.

Capital Structure.

Definition, types of capital, pecking order, the optimal capital structure, capital structure &
firm value, the EBIT-EPS approach to capital structure, problem solving.

Dividend Policy.

Definition, Dividend irrelevance theory, dividend relevance theory, factors affecting dividend
policy.

Reference Books:

37
 1. Pandey, I. (2015). Financial management. New Delhi: Vikas Publishing House PVT
LTD.
2. PRASANNA CHANDRA. (2011). Financial Management. Tata McGraw Hill
Education Pvt. Ltd.

Course title: PRODUCTION AND OPERATION MANAGEMENT

Course Code: BUS 2203

Course Learning Outcome:

1. Illustrate the production system and related issues to the students.
2. Design the concept and application operations system in an enterprise.
3. Design an effective operations system for an enterprise.

Introduction to Production:
Meaning and scope of operation, production system, Models of production system,
Product vs. Service, Product life cycle, Production function, Types of production
system, Dimensions of product strategies.

Product design and competitive priorities:

Meaning of Product planning, factors determining the design of a product, product
development, design of services and service processes, competitive priorities, time
based competition, positioning strategies.
Process Design:
Facts of process design, process analysis, Types of processes, Measuring Process
performance, work-force management.

Job Design, Production and Operation Standards and Work Measurement:

Job design, some approaches of effective job design, development and improvement of
work methods, methods used in setting standards.

Operation Management: An Introduction:

Meaning, Scope and principles of operation, difference between manufacturing and
service, trends in operations management, three views of operations management
(function, profession and decision), corporate and operations strategies.
.
Operation Management: Planning & Controlling:
Operation management and transformation process, planning operations; capacity
planning, facilities, location planning, process planning, layout planning, aggregate

38
 planning, master scheduling, material requirements planning, controlling operations,;
cost, purchasing, maintenance

Location and Layout of Facilities:

Meaning of facilities location and layout, Types of Layouts, framework for facility
planning, strategic importance of facilities location and layout decisions, factors
influencing location decisions, facility location problems.
.

Total Quality Management: TQM, six sigma qualities, quality specifications, quality
gurus, cost of quality, ISO 900, service quality measurements.

Just In Time and Lean System: JIT logic, definition of JIT and lean manufacturing,
JIT implementation requirements, JIT in service.

Strategic Capacity Management: Capacity management in operations, capacity

planning concepts, capacity planning, planning service capacity.

Material Requirement Planning: Use of MRP, definition of MRP system, structure of

MRP system, improvements in the MRP systems, examples of using MRP.

Reference Book
1. Ritzman LG, Kragesky, Operations Management, Ninth edition.

Course title: Human Resource Management

Course Code: BUS 2204

ii) Course Learning Outcome:

1. Appreciate the importance of human resource management as a field of study and as a

central management function;
2. Apply the principles and techniques of human resource management gained through this
course to the discussion of major personnel issues and the solution of typical case
problems.

Human resource management

Human resource management and it’s important. Importance of managerial levels.
Line and Staff Aspects of Human Resource Management
Line Managers Human Resource Duties
Human Resource Manager s Duties
New Approaches to Organizing HR
Cooperative Line and Staff HR Management: An Example

39
Globalization and Competition Trends
Indebtedness ( Leverage ) and Deregulation
Technological Trends
Trends in the Nature of Work

Strategic Management process.

Goal-Setting and the Planning Process
Strategic Planning
Improving Productivity Through HRIS: Using Computerized Business Planning Software
Types of Strategies
Top Managers Role in Strategic Planning
Departmental Managers Strategic Planning Roles
Departmental Managers Strategic Planning Roles in Action: Improving Mergers and
Acquisitions
Strategic Human Resource Management
Defining Strategic Human Resource Management
Human Resource Strategies and Policies

Job Analysis and the Talent Management Process

The Interview,
Questionnaires,
Observation ,
Participant Diary/Logs ,
Quantitative Job Analysis ,Techniques ,
Internet-Based Job Analysis

Personnel Planning and Recruiting

Strategy and Workforce Planning ,
Forecasting Personnel Needs (Labor Demand)
Improving Productivity Through HRIS: Computerized Personnel Forecasting
Forecasting the Supply of Inside Candidates
Forecasting the Supply of Outside Candidates
Talent Management and Predictive Workforce Monitoring
Developing an Action Plan to Match Projected Labor Supply and Labor Demand
The Recruiting Yield Pyramid
THE NEED FOR EFFECTIVE RECRUITING
Why Recruiting Is Important
What Makes Recruiting a Challenge?
Organizing How You Recruit
INTERNAL SOURCES OF CANDIDATES
Using Internal Sources: Pros and Cons
Finding Internal Candidates
Rehiring
Succession Planning
Improving Productivity Through HRIS: Succession and Talent Planning Systems
Recruiting via the Internet
Advertising
Employment Agencies

40
 Temp Agencies and Alternative Staffing
Off shoring and Outsourcing Jobs, Executive Recruiters
On-Demand Recruiting Services
College Recruiting
Referrals and Walk-Ins
Telecommuters
Military Personnel

Employee Testing and Selection

Person and Job/Organization
Techniques for Managers.

Training and Developing Employees training .

Informal Learning ,
Job Instruction Training ,
Lectures ,Programmed Learning ,Audiovisual-Based Training ,Vestibule Training .
Performance Management and Appraisal, Performance Appraisal Process .
Graphic Rating Scale Method
Alternation Ranking Method
Paired Comparison Method
Forced Distribution Method
Critical Incident Method
Narrative Forms
Behaviorally Anchored Rating Scales
Mixed Standard Scales
Management by Objectives
Computerized and Web-Based Performance Appraisal
Electronic Performance Monitoring

Reference Book:
1. Decenzo, D.A and Robbins, S.P. Human Resource Management, 11th
edition,Wiley and Sons

Sixth Semester
Course Title: Industrial Relations
Course Code: BUS 2301
Course Learning Objective:
● Define and explain different forms of industrial relations.
● Critically analyze the internal and external environments in which businesses
operate and assess their significance for sound industrial relations.

41
 ● Apply appropriate theories and concepts to analyze critical issues in
organizations .

An overview of Industrial Relations: Definition-Objectives-Models-Factors affecting the

pattern of Industrial Relations-actors of Industrial Relations.

Workers and Unions: workers Typology-A profile of the Bangladeshi workers-union

typology-evaluation-growth-characteristics and problems of the trade unions in
Bangladesh. Employers and their organizations.

Role of Government: Government role in different areas of Industrial Relations

formulation of labor policies-labor legislations-intervention in wages Issues-services
regulations-Dispute regulations

Industrial conflicts: Definition-Levels of conflicts-functions of conflicts-sources of

conflicts-approaches to managing conflicts-collective bargaining-conflict resolutions,
Adjudication machinery: organization and operation of labor court-Problems encountered.

Employee discipline and grievances handling procedure: concepts-steps in disciplinary

actions-causes of grievances-grievance handling procedure

Participative management and industrial democracy: Determinants-country experience

in Bangladesh

Ethics in conflict management: reasons for Ethics-causes of unethical behavior-model of

ethical decision making-factors creating unethical tactics

Bangladesh and ILO: Objectives-structure and finance of ILO –Impact of ILO on the
labor in Bangladesh

Reference Book

1. Sing, B.D. Industrial Relation, 2nd edition, Excel Books.

Course Title: International Trade

Course Code: BUS 2302

Course learning Outcome:

● Understand that the globalization of business brings new opportunities and threats to
governments, firms, and individuals.
● Develop cross-cultural competence through understanding of cultural differences in
language, religion, values, customs, and education.
● Develop a working knowledge of the international monetary system, financial
markets, trade, investments, and trends toward economic integration around the
world.

42
 ● Design and implement strategies that will help provide a competitively advantageous
position and differentiate between domestic firms and multinational corporations.

Introduction to International Trade

Definition & Characterization of international trade

International Trade Theory

-An overview of trade theory
Patter of international trade
Trade theory and government policy
-Mercantilism
-Absolute advantage
-Comparative advantage
-Qualifications and assumptions about absolute and comparative advantage
-Huckster-Ohlin theory
-Product life cycle theory
-New trade theory
-National competitive advantage: Porter’s diamond

The political economy of international trade.

#Instruments of trade theory
# The case for government intervention
-Political arguments for intervention
- Economic arguments for intervention

Foreign Direct Investment.

-Horizontal foreign direct investment

-Vertical foreign direct investment

The political economy of foreign direct investment.
-Political ideology and foreign direct investment
-The benefits of FDI to the host countries
--The costs of FDI to the host countries
--The benefits and costs of FDI to the home countries
-Government policy instruments & FDI
Regional economic integration
-Levels of economic integration
-The case for regional integration
Economic case for integration
Political case for integration
Impediments to integration
The strategy of international business.
-Strategy and the firms
-Profiting from global expansions
-Strategic choices
Entry strategy and strategic alliances.

#Basic entry decisions for foreign expansion

43
 #Entry modes

Global marketing an R&D.

-The globalization of markets and brands
-Market segmentation
-Product attributes
-Distribution strategy
-Communication strategy
-Pricing strategy

Reference Book:
1. Hill, C. W. L. International business; competing in the global marketplace, Tata
McGRAW-Hill Edition

Course title: Economic Development and planning

Course Code: BUS 2303

Course Learning Outcome:

● Describe conditions of economic development of developing countries like
Bangladesh.
● Design about the concept of economic development.
● Illustrate the poverty, population and aid is related to development of an economy.

Introduction: Evolution of Development Economics; Development vs. Growth;

concepts, indicators and measurements of Development; Obstacles to Development;
Basic requirements for economic development; Diversity and common
characteristics of developing countries.
Theories of growth and Development: Classical views, Institutional views,
Harrod-Domar growth model, Neoclassical views, Solow-Swan growth model, and
Endogenous growth models.

Poverty and Inequality: Concepts of poverty and inequality, Dualism, different

kinds of dualism, Theories of poverty and inequality, Ricardo’s two-sector model,
Lewis model, Marx’s View.

Population and Development: The population debate, Optimum population,

Economics of population, The theory of demographic transition, The Malthusian
population trap, Fertility and population growth in less developed countries

Foreign Aid, Foreign Investment, and Development: The international flow of

financial resources, Foreign aid, conceptual and measurement problems, donor’s
perspective and recipients perspective of aid, Effects of aid, Foreign direct

44
 investments, The role of multinational corporations, merits and demerits of FDI

International Trade and Development: Trade strategies for development, Export-

promotion vs. Import Substitutions, Trade and growth, Economic integration,
Regional blocks and free trade agreements, Globalization and development, The
role of WTO, Environmental issues and sustainable development.

Economic Development in Bangladesh: population, poverty, foreign aid, and

trade. Developments strategies for Bangladesh, Role of donors and international
organizations, Micro-credit programs, Millennium Developments Goals (MDG’s),
NGO activities

Reference Book:
1. Leigh, N.G. and Blakely, E.J., 2013. Planning local economic development:
Theory and practice. Thousand Oaks, CA: Sage.
Course Title: Cost and Management Accounting
Course Code: BUS 2304

Course Learning Outcome:

● Identify management problem areas where cost accounting can help by providing
relevant information
● Calculate and control costs
● Demonstrate costing methods and techniques appropriate to business scenarios

Concept and Scope of Cost Accounting:

Distinguish financial accounting from management accounting, Understand how management
accountants help firms make strategic decisions, Describe the set of business functions in the value
chain and identify the dimensions of performance that customers are expecting of companies

Cost Classification and Flow:

Define and illustrate a cost object, Distinguish between direct costs and indirect costs, Explain
variable costs and fixed costs, Interpret unit costs cautiously
Materials/Inventory
Concept, reasons and objectives for holding material/ inventory.

Inventory Control: Meaning, importance and techniques, Economic order quantity with and
without discount, Re-order, maximum, minimum, danger and average stock levels under the
condition of certainty.

Marginal costing (Variable Costing)

45
 Concepts of Marginal Costing, Absorption costing, Difference between Marginal costing and
absorption costing.
Overhead Cost: Meaning, classification, importance,
Accounting and Distribution of overhead cost: Allocation, apportionment and absorption of
overhead cost
Budgeting:
Concepts of budgeting and budgetary control, objectives and functions of budgeting, limitation of
budgeting, budget committee, fixed and flexible budget, types of budget

Cost Behavior (CVP Analysis):

Cost Behavior, Methods of determining cost behavior, Cost-Volume-Profit Analysis, Margin of
safety, Profit volume analysis, limitations of CVP analysis

Job Order Costing:

Describe the building-blocks concepts of costing systems,distinguish job costing from process
costing, Describe the approaches to evaluating and implementing job-costing systems, Outline the
seven-step approach to normal costing.

Reference book:

1. Horngren, C. T, Darar, S. M and Rajan, M. V. Cost Accounting, A Managerial

Emphasis, 16th Edition.

46
Third Year

Seventh Semester
Course Title: Income and Corporate Taxation
Course Code: BUS 3101

Course Learning Outcome:

● Identify and apply fundamental concepts of income tax law.

● Analyze current income tax information and issues.
● Apply critical thinking and problem solving skills to resolve income tax rules.

Course content/Learning Experience

Introduction:
Public Finance, sources of Public Finance, Tax and characteristics of tax, Canons of taxation,
classification
Basics of Income Tax:
Income tax, income Year, Assessment Year, Assess, Residential status
Income and Its Classification :
Income, Capital and revenue receipts and Expenditures, Total income, Total world income, sources
of income, non- assessable/tax exempted incomes
Income From salary:
Salary, salary related items, Provident fund, Approved superannuation Fund, Tax deducted at source,
Approved Gratuity Fund.
Income from Interest on Securities:
Interest and Securities, basis, classification, Grossing up of Interest, Cum- interest and Ex- Interest
transaction

47
 Income from House Property:
Scope, conditions ,Non-assessable Income, Annual value, Rental status
Income from Agriculture:
Agriculture, scope, Non-agricultural income, admissible expenses, set-off and carry forward of losses
of agriculture income
Capital gain:
Basis of charge, Tax rate, tax exempted capital gain, carry forward of loss under the head capital
gains
Income from Other source:
Scope, Dividend income, Royalty, Income from letting of assets,

Reference Book
Shil, D.N.C, Masud, M.Z and Alam M.F, Bangladesh Income Tax, 12 th edition, ams
publication

Course Title: Industrial Psychology

Course Code: BUS 3102

Course Learning Outcome:

● Illustrate the origins of I-O Psychology and what I-O Psychologists do.
● Describe the building blocks of a job and learn a methodology to study jobs.
● Design the science of human behavior is used to select, develop, and manage employees.

Content

Industrial Psychology: Introduction, Concept and Meaning, Characteristics of Industrial

Psychology, Scopes of Industrial Psychology, Historical Development of Industrial
Psychology.
Scientific Management: Introduction, Concept and Meaning, Characteristics of Industrial
Psychology, Scopes of Industrial Psychology, Historical Development of Industrial
Psychology
Time And Motion Study: Introduction, Concept and Meaning of Time Study, Aims and
Objectives of Time Study, Procedure of Time Study, Advantages and Disadvantages of Time
Study, Concept and Meaning of Motion Study, Advantages and Disadvantages of Motion
Study, Relation between Motion and Time Study.
Motivation: Introduction, Concept and Meaning, Types of Motivation, Motivation Theories,
Implication of Motivation Theories in Workplace, Studies on Motivation, Tips for
Improving Employee Motivation.
Job Satisfaction: Introduction, Concept and Meaning, History of Job Satisfaction, Factors
Influencing Job Satisfaction, Consequences of Job Satisfaction/ Dissatisfaction, Tips for
Reducing Dissatisfaction, Experimental Studies

48
 Stress: Introduction, Defining Stress, The Dynamics of Stress, Types of Stress, The Signs of
Stress, Causes of Stress, Addressing the Causes of Stress, Workplace Stress, Managing
Stress at Workplace.
Leadership: Introduction, Concept and Meaning, Importance of Leadership, Qualities of
Good Leader, Principles of Leadership, The Process of Great Leadership, Leadership
Theories.
Work Environment: Introduction, Concept and Meaning, Requirement of Suitable
Working Environment.
Industrial Fatigue: Introduction, Concept and Meaning, Types of Industrial Fatigue, Why
do we Get Fatigued? Fatigue Symptoms, Industrial Studies on Fatigue, Causes and Remedies
of Industrial Fatigue, Effects of Industrial Fatigue.
Industrial Boredom: Introduction, Concept and Meaning, Causes and Remedies of
Boredom, Effects of Boredom, How to Reduce Boredom.

Industrial Accident And Safety: Introduction, Concept and Meaning, Causes of Industrial
Accidents, Accident Proneness, Accident Cost, Accident Measurement, Industrial Safety,
Safety Measures

Reference Book
Maier, N. R.F. Psychology in Industry ,3rd edition, George G. Harrap & Co

Course Title: Organizational Behavior

Course Code: BUS 3103
Course Learning Outcome:
● Define and explain different forms of organizations and there corresponding
environments.
● Critically analyze the individual and organizational challenges, attitudes,
motivations and external environments in which organizations operate and
assess their significance for success.
● Apply appropriate theories and concepts to analyze behavioral issues in
organizations and to develop strategies for implementation.
.

Content

What is organizational behavior

Organizational Behavior, Challenges and opportunities for OB, Developing an OB Model.
Foundations of individual behavior
Ability, physical ability, intellectual ability, comparison with example,
Learning, learning theories- cognitive theory, operant conditioning, social learning theory.

Attitudes and job Satisfaction

49
 Attitudes, components of attitudes, Job Satisfaction factors and strategies.

personality and values

Personality, Meyer-briggs personality types indicator, Big five personality model,

perceptions and individual decision making

What is perception, Person perception, the link between persons perceptions and individual
decision making
Motivation concepts
Defining motivation, model of Motivation, early theories of motivation
contemporary theories of motivation, applying contemporary theories in organization

Motivation from concepts to applications

Motivating by job redesign, employee involvement, Using rewards to motivate employees,

Communication
Functions of communications, the communication process, Direction of communication,
interpersonal communication, barriers to effective communication.

power and politics

Definition of power, bases of power, power tactics, politics power in action, causes and
consequences of political behavior

Reference Book
Davis, K, Organizational Behavior, 12th edition, Mcgraw Hill
Course Title: Insurance& Risk Management
Course Code: BUS 3204

Course Learning Outcome:

● Define & explain different forms of Insurance& Risk Management & corresponding
environment.
● Critically analyze the internal & external business Insurance & Risk Management in
which business operate & assess their significance for Insurance& Risk Management.
● Apply appropriate methods, theories, concepts to analyze Insurance & Risk
Management issues in organizations & to develop methods for implementation.

Content

Introduction: Definition of insurance, evolution of insurance, functions of insurance, nature

of insurance
principles of insurance, , kinds of insurance, role & importance of insurance
Insurance & Risk Management: Definition of risk, Peril, hazard, loss, methods of handling
risk, insurance as a device for handling risk, the profession of risk management, objectives of
risk management, the risk management process
Life Insurance: Definition of life insurance contract, features of life insurance contract,
classification of policies, annuities, selection of risk, factors affecting risk, sources of risk

50
 information, measurement of risk & mortality table, calculation of premium
Marine Insurance:
Nature of marine insurance contract, marine insurance policies, policy conditions, premium
calculation, marine losses, payment of claims
Fire – Insurance:
Nature & use of fire insurance, kinds of policies, policy conditions, rate fixation of fire
insurance, payment of claim, re-insurance
Miscellaneous insurance:
Motor insurance, personal accident insurance, employer’s liability insurance, livestock
insurance, cattle insurance, crop insurance
Risk Analysis:
Identifying & evaluating loss exposures, life & health exposures, property exposures, loss of
property itself, loss of income, torts, liability exposures, liability arises from negligence
Insurance Contract:
Definition, elements of general contract, elements of special contract, differences between
fire insurance & life insurance
Insurance& Law:
Nature of law, insurable interest, agents & brokers

Insurance & Society:

Social responsibility, resolving conflict, property & liability insurance : flood insurance, riot
insurance, automobile insurance, crime insurance, pensions, health insurance

The insurance market: General structure of market, insurance companies, organization of

insurance companies, insurance mergers, mechanization, brokers & agents, their duties &
responsibility

Reference Book
Mishra, M.N, Insurance Principle & Practice, S Chand publication

51
Eight Semester

Course title: INTERNATIONAL ORGANIZATION and NGO

Course Code: BUS 3201
Course Learning Outcome:

● To give an idea about International organization and the objectives.

● The role of International Organizations in building relationship between different
nations.
● The roles of NGOs in economic development of nations.

Content

Introduction to International Organizations: An introduction to International

Organization in theory and practice, Early history of international organization, modern
historical context, Character and environment of international organization, Functions and
scopes of international organizations.

The United Nations: Background, Structure, Current activities, Evaluation and Future
Challenges.

The United Nations Semi-autonomous Agencies: The UN Children’s Fund (UNICEF),

The World Food Programmed (WFP),The UN Development Programmed
The United Nations Specialized Agencies: UN system coordination, The International
Labor Organization(ILO), The World Health Organization(WHO), The Food and
Agriculture Organization of United Nations (FAO), The United Nations Educational,
Scientific and Cultural Organization (UNESCO)
The International Development Banks: World Bank, The Asian Development Bank
(ADB), The International Fund for Agricultural Development (IFAD) - structure and
functions.

The Money Managers: International Monetary Fund (IMF), The Bank for International
settlement, The European Central bank.
International Organization and Trade, Commerce and Economics: The World Trade
Organization(WTO), The Organization for Economic Cooperation and
Development(OECD),SAARC

52
 The European Union: Background, Structure, Current functions, Challenges and
Specialized Agencies
Importance of International NGOs in Today’s World: What is International NGO? Why
International NGO? Current state of INGOs, INGO and International Politics, Role of
NGO in Foreign Aids
International Organization and NGOs: an ever expanding universe? IO performance- a
glass half full? , Managing the fleet, Adjusting to twenty-first century challenges.

Reference Book
Begum, D.A-Government, NGO interface in Development Management, 4 th edition, AHDPH
publication

Course title: Economic Geography

Course Code: BUS 3202

Course Learning Outcome:

● Analyze the significance of geographic concepts for understanding socio-economic
processes and outcomes.
● Appraise the different ways in which time and space interact and constrain each other
with regards to economic activities and articulate how economic processes can be broken
down into changes over time and variations across space.

Content

Course introduction
Economic geography concept, scope, aim and importance, Key agents in economic
geography.

Key Drivers of Economic Change

Innovation, Entrepreneurship, Accessibility, Leadership.

Theories of Economic Geography

53
 Mercantilism theory and examples, modern Mercantilism, criticism and justification for
neo- Mercantilism

Socio Cultural Contexts of Economic Change

Culture, Gender, Institutions, Embeddedness, Networks

Market

Capital market, cash market, money market, derivative market, forex, interbank,
primary market and secondary market

Emerging Themes in Economic Geography

Knowledge economy, Financialization, Consumption, Sustainable Development

BREAKING DOWN, Capitalism and Private Property, Difference between Free

Enterprise and Capitalism, Capitalism
Women in the garment industry, Wages & efficiency in the garment industry, future
prospects.
TYPES OF PRIMITIVE ECONOMY, Principles of primitive economy, key terms.
commercial agriculture concept, Advantages of Green Revolution, Disadvantages of
Green Revolution
Geo-Politics
Definition and concept of geo-politics, Reemergence of Geopolitics, Factors affecting
geo-politics.

Reference Book
1. Murphy, J. T., Hanson S., and Aoyama Y, Key Concept in Economic Geography, 1 st
edition-SAGE publication

Course Title: Marketing Management

Course Code: BUS 3203
Course Learning Outcome:
● Define and explain different terms of market and marketing environments.
● Critically analyze the internal and external environments in which businesses
operate and assess their significance for marketing activities.
● Apply appropriate marketing tools, concepts and strategies in organizations.
.

Course Content

54
 Defining Marketing for the 21st Century:
Definition of market, marketing, marketing management, ten entities that can be marketed,
Differentiating among marketplace, market space & met market; core marketing concept.
.
Developing Marketing Strategies and Plans
Marketing plan; Analyzing SBU’s, Assigning resources to SBU.
Reducing strategic planning gap(SPG), Intensive growth, Integrative growth and
Diversification growth
Analyzing Consumer Market
The buying decision process, various types of buying decisions

Identifying Market segments and Targets

Market segmentation, criteria for segmentation, levels of segmentation, target market
selection pattern.

Dealing with Competition

Porter’s Competitive forces, Analyzing competitors, strategies for market leaders.
Challengers strategies, follower’s strategies, niche’s strategies

Setting Product Strategy.

What is product, levels of products, product classifications, consumer products and industrial
products?

Developing Pricing Strategies and Programs

Understanding price, Setting the price, cost based pricing, competition based pricing, and
value based pricing, Adapting the price.

Designing And managing Integrated Marketing Communication

The role of marketing communications, Developing effective communications, Deciding on
the marketing communication mix, Managing the Integrated Marketing Communication.

Introducing New Market Offerings: Challenges in new product development, Managing

the development process

Reference Book
Kotler, P. Marketing Management, 13th edition, Pearson Publication
Course Title: Insurance& Risk Management
Course Code: BUS 3204

Course Learning Outcome:

● Define & explain different forms of Insurance& Risk Management & corresponding
environment.
55
 ● Critically analyze the internal & external business Insurance & Risk Management in
which business operate & assess their significance for Insurance& Risk Management.
● Apply appropriate methods, theories, concepts to analyze Insurance & Risk
Management issues in organizations & to develop methods for implementation.

Content

Introduction: Definition of insurance, evolution of insurance, functions of insurance, nature

of insurance
principles of insurance, , kinds of insurance, role & importance of insurance
Insurance & Risk Management: Definition of risk, Peril, hazard, loss, methods of handling
risk, insurance as a device for handling risk, the profession of risk management, objectives of
risk management, the risk management process
Life Insurance: Definition of life insurance contract, features of life insurance contract,
classification of policies, annuities, selection of risk, factors affecting risk, sources of risk
information, measurement of risk & mortality table, calculation of premium
Marine Insurance:
Nature of marine insurance contract, marine insurance policies, policy conditions, premium
calculation, marine losses, payment of claims
Fire – Insurance:
Nature & use of fire insurance, kinds of policies, policy conditions, rate fixation of fire
insurance, payment of claim, re-insurance
Miscellaneous insurance:
Motor insurance, personal accident insurance, employer’s liability insurance, livestock
insurance, cattle insurance, crop insurance
Risk Analysis:
Identifying & evaluating loss exposures, life & health exposures, property exposures, loss of
property itself, loss of income, torts, liability exposures, liability arises from negligence
Insurance Contract:
Definition, elements of general contract, elements of special contract, differences between
fire insurance & life insurance
Insurance& Law:
Nature of law, insurable interest, agents & brokers

Insurance & Society:

Social responsibility, resolving conflict, property & liability insurance : flood insurance, riot
insurance, automobile insurance, crime insurance, pensions, health insurance

The insurance market: General structure of market, insurance companies, organization of

insurance companies, insurance mergers, mechanization, brokers & agents, their duties &
responsibility

Reference Book
Mishra, M.N, Insurance Principle & Practice, S Chand publication

56
Finance Major
Course Title: Capital Budgeting
Course Code:FIN-3301
Course Learning Outcome:
The Course Learning Outcomes are what you should be able to DO by the end of this course
if you participate fully in learning activities and successfully complete the assessment items.
● Explain the separation of the ownership and the control of most major corporations
can cause agency problems and describe how a judicious use of different financing
vehicles can reduce these costs
● Apply several capital budgeting techniques using MS Excel, appreciating the
strengths and weaknesses of the different techniques
● Illustrate incorporate risk and uncertainty into capital budgeting decisions and how
capital budgeting is applied in practice.
Course Contents

57
1.Capital Budgeting and Techniques.
Net present value and other investment criteria: Definition of capital budgeting, some
alternative rules of capital budgeting, Net present value, payback, discounted payback, AAR,
IRR, profitability index, MIRR, And exercise math’s.
2.Project Analysis with Cash flow.
Making capital investment decision: Project cash flow, relevant cash flow, incremental cash
flow, sunk cost, opportunity cost, net working capital, pro forma financial statement and cash
flow, change in net working capital, alternation definition of operating cash flow, exercise
math.
3.Evaluation, Simulation and Breakdown Analysis.
Project analysis and evolution: Evaluating NPV estimates, scenario analysis, sensitivity
analysis, simulation analysis, break even analysis, capital rationing, exercise maths.
4.Financial Planning.
Long-term financial planning and growth: Long term financing, financial planning model, the
percentage of sales approach, external financing and growth.
5.Cost of Capital.
Cost of capital: The cost of equity, the cost of debt and preferred stock, the weighted average
cost of capital, the SML and WACC, Exercise math’s.
6.Dividend Policy.

Dividend payout policy: Cash dividend and dividend payment, share repurchase and EPS,
the PROS and CONS of paying dividend, stock dividend and stock splits.

7.Financial Life Cycle.

Raising Capital: The financing life cycle of a firm, selling securities to the public, alternative
issue method, IPO’S and underpricing, new equity sales and the value of the firm, dilution.

8.Risk Analysis and capital Budgeting Decision.

Risk analysis in capital budgeting: Introduction to project risk, standalone risk, the impact of
abandonments on NPV and standalone risk, corporate risk, market risk, capital structure into
capital budgeting decisions, risky cash outflow.

9.Working Capital Management.

Working capital management: Working capital management, determinants at the level of

working capital, decision criteria, calculation, working capital cycle.

10.Financial Structure.

58
Financial leverage and capital structure: Effect of financial structure, break even EBIT,
M&M proposition model with corporate tax.

BOOKS RECOMMENDED

1. Peterson P. P. & Fabozzi F. J. Capital Budgeting: Theory and Practice(9th edition)

2. Bierman H. & Smith S. The Capital Budgeting Decision(10th edition)

Course Title: Investment and Portfolio Management

Course Code: FIN 3302

Course Learning Outcome:

● Identify the complicated investment environment which is expected to help them in
making investment decision by relaxing the complexity associated with that decision.
● Discuss profitable investment decision my learning investment model.
● Prepared the expected to manage portfolio professionally.
.

1.The Investment Setting:

(i) What Is an Investment?

(ii) Measures of Return and Risk: Computing Mean Historical Returns, Calculating Expected
Rates of Return, Measuring the Risk of Expected Rates of Return, Risk Measures for Historical
Returns.
(iii) Determinants of Required Rates of Return: The Real Risk-Free Rate, Factors Influencing the
Nominal Risk-Free Rate (NRFR), Risk Premium, Risk Premium and Portfolio Theory,
Fundamental Risk versus Systematic Risk.
2.Selecting Investments in a Global Market:

(i) The Case for Global Investments: Relative Size of U.S. Financial Markets, Rates of Return on
Foreign Securities.
(ii) Global Investment Choices: Fixed-Income Investments, International Bond
Investing, Equity Instruments, Special Equity
Instruments: Options, Futures Contracts, Investment Companies, Real Estate

3.Organization and Functioning of Securities Markets:

(i) What Is a Market? Characteristics of a Good Market, Organization of the Securities Market.
(ii) Primary Capital Markets: Government Bond Issues, Municipal Bond Issues, Corporate Bond
Issues, Corporate Stock Issues, Private Placements.
(iii) Secondary Financial Markets: Why Secondary Markets Are Important, Secondary Bond
Markets, Financial Futures, Secondary Equity Markets. ‘
(iv) Alternative Types of Orders Available: Market Orders, Limit Orders, Special Orders, Margin
Transactions, Short Sales.
4.Security Market Indexes:
(i) Uses of Security-Market Indexes: The Sample, Weighting Sample Members, Computational
Procedure.

59
(ii) Stock-Market Indexes: Price-Weighted Index, Value-Weighted Index, Unweighted Index,
Fundamental Weighted Index, Style Indexes.
5.Efficient Capital Markets:
(i) Why Should Capital Markets Be Efficient?
(ii) Alternative Efficient Market Hypotheses: Weak-Form Efficient Market Hypothesis,
Semistrong-Form Efficient Market Hypothesis,
Strong-Form Efficient Market Hypothesis
(iii) Behavioral Finance: Explaining Biases, Fusion Investing
6.An Introduction to Portfolio Management:
(i) Some Background Assumptions: Risk Aversion, Definition of Risk.
(ii) Alternative Measures of Risk, Expected Rates of Return, Variance (Standard Deviation) of
Returns for an Individual Investment, Variance (Standard Deviation) of Returns for a Portfolio,
Standard Deviation of a Portfolio, A Three-Asset Portfolio, Estimation Issues, The Efficient
Frontier, The Efficient Frontier and Investor Utility
7.An Introduction to Asset Pricing Models:
(i) Capital Market Theory: An Overview: Background for Capital Market Theory, Developing
the Capital Market Line, Risk, Diversification, and the
Market Portfolio, Investing with the CML: An Example
8.The Capital Asset Pricing Model:
(i) A Conceptual Development of the CAPM, The Security Market Line.
(ii) Relaxing the Assumptions: Differential Borrowing and Lending Rates, Zero-Beta Model,
Transaction Costs.
(iii) Additional Empirical Tests of the CAPM: Stability of Beta, Relationship between Systematic
Risk and Return.

10.An Introduction to Security Valuation:

(i) Why a Three-Step Valuation Process? General Economic Influences, Industry Influences,
Company Analysis.
(ii) Theory of Valuation: Stream of Expected Returns (Cash Flows), Required Rate of Return,
Investment Decision Process: A Comparison of Estimated Values and Market Prices.
(iii) Valuation of Alternative Investments: Valuation of Bonds, Valuation of Preferred Stock,
Approaches to the Valuation of Common Stock, Why and When to Use the Discounted Cash Flow
Valuation Approach, Why and When to Use the Relative Valuation Techniques, Discounted Cash
Flow Valuation Techniques.
11.Company Analysis and Stock Valuation:
Company Analysis versus Stock Valuation: Growth Companies and Growth Stocks, Defensive
Companies and Stocks, Cyclical Companies and Stock, Why and When to Use the Discounted
Cash Flow Valuation Approach, Why and When to Use the Relative Valuation Techniques,
Discounted Cash Flow Valuation Techniques, Infinite
Period DDM and Growth Companies, Present Value of
Operating Free Cash Flows.
12.The Analysis and Valuation of Bonds:
(I) The Fundamentals of Bond Valuation: The Present Value Model, The Yield Model.
(ii) Computing Bond Yields: Nominal Yield, Current Yield, and Promised Yield to Maturity, and
Promised Yield to Call.
(iii) What Determines Interest Rates? Forecasting Interest Rates, Determinants of Interest Rates,
The Term Structure of Interest Rates.
(iv) Duration: Duration Measures Modified Duration and Bond Price Volatility.

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 13.Equity Portfolio Management Strategies:
(I) Passive versus Active Management.
(ii) An Overview of Passive Equity Portfolio Management
Strategies: Index Portfolio Construction Techniques, Tracking Error and Index Portfolio
Construction, Methods of Index Portfolio Investing.
(iii) An Overview of Active Equity Portfolio Management
Strategies.
(iv) Value versus Growth Investing.
14.An Introduction to Derivative Markets and Securities:
(I) Overview of Derivative Markets: The Structure of Forward and Futures Markets, The Structure
of Option Markets.
(ii) Investing with Derivative Securities: The Basic Nature of Derivative Investing, Basic Payoff
and Profit Diagrams for Forward Contracts, Basic Payoff and Profit Diagrams for Call and Put
Options
15.Evaluation of Portfolio Performance:
(I) What Is Required of a Portfolio Manager?
(ii) Composite Portfolio Performance Measures: Trey nor Portfolio Performance Measure, Sharpe
Portfolio Performance Measure, Jensen Portfolio Performance Measure, The Information Ratio
Performance Measure, Comparing the Composite Performance Measures.
(iii) Reporting Investment Performance: Time-Weighted and Money-Weighted Returns.

BOOKS RECOMMENDED
1. Swensen, D.F., 2009. Pioneering portfolio management: An unconventional
approach to institutional investment, fully revised and updated. Simon and
Schuster.
2. Reilly, F.K. and Brown, K.C., 2002. Investment analysis and portfolio
management.

Course title: Corporate Finance

Course Code: FIN–3303

Course Learning Outcome:

By the end of this course, you will have done, or be able to:
● State the goals and functions of financial management.
● Use financial ratio analysis to assess the relative strengths and weaknesses of a
company.
● Measure financial risk and determine financial return using quantitative methods.
● Use time value of money analysis to assist in making investment decisions.
● Estimate a firm’s weighted average cost of capital.
● Explain how financial managers decide to use debt and equity instruments for long-
term financing. Determine the optimal levels of working capital.
● Describe the derivative instruments used in corporate risk management.
● Differentiate between multinational and domestic financial management.
Course Contents
1. Introduction to Corporate Finance: Corporate finance and the firm; Principles of
corporate finance; Corporate financial decisions; Firm value and equity value; Tools

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 of corporate finance; Objectives in corporate finance-stockholders wealth
maximization, profit maximization, and agency cost.
2. Time Value of Money: The time value of money, future value and compounding,
present value and discounting, uneven cash flow and annuity, discounted cash flow
valuation.
3. Alternative Views of Risk and Return: Theory of choice; the CAPM-The Sharp-
Linter and Black versions, Estimating and interpreting beta; the market model.
4. Security Valuation: Bond features, bond valuation, bond yields, bond risks, stock
features, common stock valuation, common stock yields, preferred stock valuation.
5. Long-term Financial Planning: The elements and role of financial planning,
financial planning model, percentage of sales approach, external financing needed.
6. Capital Budgeting and Risk Analysis: Risk and investment decision, Methods of
incorporating risk into capital budgeting, other approaches to evaluating risk in capital
budgeting.
7. Cost of Capital and Capital Structure: Cost of capital, computing various types of
cost of capital, the effect of leverage, determining optimal capital structure, M&M
proposition I and II.
8. Dividend Policy and Decisions: Basic concepts; the dividend payment procedures;
Factors affecting the dividend decisions; Alternative dividend policies; Dividend
irrelevance school; Dividend theories.
9. Short-term Financial Planning and Management: Working capital, operating
cycle, cash cycle, cash budget, short-term financial policy, cash management,
inventory management, credit management
10. Financial Information and Capital Market Efficiency: The efficient market
hypothesis (EMH) - Forms; Event study methodology; Empirical test of the semi
strong form using profit arrangements.

TEXT BOOK
1. Ross, Westfield & Jordon(2009), Fundamentals of Corporate Finance. 9th edition,
The McGraw-Hill Companies, Inc.
BOOKS RECOMMENDED
1. Brealey, Myers & Allen(2007), Principles of Corporate Finance, 9th edition, The
McGrawHill Companies, Inc.

Course Title: Money and Banking

Course Code: Fin-404/4101
Course Learning Outcome:
● Illustrating Financial Markets.
● Explain the Banking System and Financial Institutions.
● Applying Monetary Policy.

Course Contents
1.Defining Money, the Federal Reserve, and the Financial System .
An overview of financial System, Understanding Interest Rate.

2.Illustrating Financial Markets.

The Risk and Term Structure of Interest Rates (optional)

The Stock Market, the Theory of Rational Expectations, and the Efficient Market Hypothesis

62
 Analysis of Financial Structure, Financial Crises.
3. Illustrating Banking System and Financial Institutions.
Banking and the Management of Financial Institutions, Economic Analysis of Financial
Regulation (optional),Banking Industry: Structure and Competition.
4. Defining Introduction to Monetary Policy.
Central Banks and the Federal Reserve System, The Money Supply Process, Tools of
Monetary Policy.
5. Illustrating Monetary Policy.
The Conduct of Monetary Policy: Strategy and Tactics, Quantity Theory, Inflation, and the
Demand, Aggregate Demand and Supply Analysis.
6. Applying Monetary Policy.
Monetary Policy Theory

BOOKS RECOMMENDED
1. Mishkin, F.S., 2007. The economics of money, banking, and financial markets. Pearson
education.
2. Blinder, A.S., 1999. Central banking in theory and practice. Mit press.

Course title: Financial Institutions & Market

Course Code: FIN 4102

Course Learning Outcome:

● Students achieve the knowledge of domestic and international financial

markets - especially financial institutions, forces impacting financial markets,
level and structure of interest rates, financial innovations and regulatory
trends.
● Understanding of current domestic and international issues in the financial
system, such as the 07-09 financial crisis, and achievement of a state of
knowledge that will support critical appraisal of arguments about such issues.
● Understanding of the role of portfolio investment in financial organizations
and conceptual and analytical tools available to manage risk. Understanding of
the global nature of financial markets, the importance of country participants,
and the role of international organizations operating in the financial markets.
● Explain the role of the financial system and why it is important to individuals
and to the economy as a whole. Explain the ways that funds are transferred
between surplus spending units (SSUs) and deficit spending units (DSUs).
● Discuss the major differences between money and capital markets. Explain the
concept of informational asymmetry and the problem it presents to lenders.
Identify the major risks that financial institutions must manage. Discuss the
two main reasons that the financial sector is so highly regulated.
Course Contents
1.Introduction: Role, Function and types of financial markets, Securities traded in financial market,
Derivative securities, Valuation of securities in financial markets, Market efficiency,
Globalization of financial market.
2.Financial Assets and Financial Transactions: Creation of financial assets, Characteristics of
financial assets, Types of financial transaction.
3.Determination of Interest Rates : Loanable fund theory, Household demand, Business demand,
Govt. demand and Foreign demand for loanable funds, Aggregate demand and aggregate

63
 supply of loanable funds, Equilibrium interest rate, Economic forces that affects interest
rates, Relationship between interest rate and security price.
4.Money Markets: Money market securities: Treasury bills, Commercial paper, Negotiable
certificates of deposit, Repurchase agreement, Bankers acceptance, Institutional use of money
market, Valuation of money market securities.
5.Bond Markets: Background of bonds, Bond yields, Treasury bond, Treasury bond auction,
Corporate bonds, Characteristics of corporate bonds.
6.Equity Market: Primary and secondary markets, Definition, role and functions, IPO: Process of
going public, Investment banker, ICB, Merchant banker, Secondary market liquidity,
Elements of liquidity, Intermediation, Broker, Dealer, Specialists, Trading arrangements,
Margin trading, Short selling, Market disorder-Wash sale, insider trading, pool, Organized
exchanges, DSE & CSE, Third and fourth markets, Regulatory body BSEC.
7.Thrift Operations: Background on savings institutions, Sources and use of fund, Performance of
savings institutions.
8.Finance Operations: Types of finance companies, Sources and use of finance companies funds,
Risk faced by finance companies, Participation in financial markets.
9.Mutual Fund Operations: Background on mutual funds, Types of funds, Corporate control by
mutual funds, Stock mutual fund categories, Specialty funds, Bond mutual fund categories,
Growth and size of mutual funds, Money market funds.

TEXT BOOK
1. Madura, J., 2008. Financial institutions and markets. Cengage Learning EMEA.
BOOKS RECOMMENDED
1. Santomero A. & Babble D. Financial Markets, Instruments & Institutions, 2nd Edition,
McGra-Hill.

Course Title: Micro Finance & Micro Credit

Course Code: Fin 407/4103

Course Learning Objectives:

● Understand the manner in which microfinance may be utilized to accelerate the
expansion of local micro businesses;
● Be familiar with the process of finding loan recipients and delivering a microfinance
pitch;
● Be knowledgeable about the benefits and controversies of microfinance in modern
economies;
● Have a general understanding of measuring the effects and value of individual
microloans to businesses

Course Contents
1.An Introduction to Microfinance
What is Microfinance? Where does Microfinance Fit within the Financial Sector? How does
Microfinance Fit within the Broad Policy Environment? 1.4. Where does Agricultural
Finance Fit within the Microfinance Subsector? What are Some Characteristics of Successful
Microfinance Institutions?

2.The Broad Policy Environment

64
 Macroeconomic Context, SME Support Policy, Financial Sector Policy, Social Policy:
Poverty Alleviation and Reduction of Vulnerability, Microfinance and Poverty Reduction,
Rationalizing Strategies for Income Transfers (Grants) and Access to Finance (Credit and
Savings).

3.Demand for Microfinance

Who Demands Microfinance Services? Formal and Informal Sector Enterprises, Agricultural
Sector. Households , How is the Market Segmented? Effective versus Potential Demand,
Capacity to Repay Willingness to Repay, What is the Estimated Demand for Microcredit
Services? Numbers of Clients 2 Portfolio Size .

4.The Supply of Microfinance

Who are the Current and Potential Suppliers of Microfinance in Turkey? State-Owned Banks
Specialized Microfinance Banks, Commercial Bank "Downscalers" NGOs and Civil Society
Organizations, Limited Role of Credit Unions and Cooperatives, Other Suppliers: Informal
and Formal, What is the Current Supply in the Sector? How May the Market Evolve?

5.The Legal and Regulatory Environment

What are Legal and Regulatory Frameworks?. Current Legal Frameworks , Framework for
Banks , Draft Act to Enable Specialized Microfinance Banks NGOs Developing a Level
Playing Field.

6.Agriculture in Developing Countries

Economic Models of Agricultural Households, Rural Labor Markets, Rural Land Markets,
Rural Credit Markets,Risk and Insurance in Rural Areas,Contract Farming and Agricultural
Value Chains,Poverty, Inequality and Human Capital in Developing Countries,Population
Growth, Fertility and Gender Issues.
BOOKS RECOMMENDED

Fernando, J.L., 2004. Microfinance: Perils & Prospects: Perils and Prospects.

Course title: International Financial Management

Course Code: FIN–4201

Course Learning Outcome:

● To develop an understanding and appreciation of the critical financial issues facing

managers of international firms in today’s increasingly globalized world.
● To develop a practical framework for the analysis of exchange rates and foreign
exchange exposures including an understanding of forces affecting exchange rates,
possible models and approaches for forecasting exchange rates, and techniques for
managing various types of foreign exchange exposures.
● To develop students’ understanding of current issues and use of relevant data in the
area of international finance through regular readings and discussions of articles in the
financial press and through the use of appropriate on-line web sites.
Course Contents
1.Gains from Trade and Derivation of Equilibrium Rate of Terms of Trade: Traditional theory
of trade: Comparative cost theory. Two-country-two-commodity model. Production
Possibility Curves (PPC): Constant and increasing cost, Indifference curves, Optimum

65
 production and optimum consumption, Gains from trade: Before-trade and After-trade
situation, Derivative of terms of trade from PPC, Offer curves, Equilibrium terms of trade,
Theories of market imperfections: product life cycle theory and strategic trade theory.
2.Balance of Payments (BOP): Balance of trade, Current account and Capital account, Debit side
and credit site of BOPs, The concepts of deficit and the balance of crisis, Autonomous and
induced capital, Role of government: import restriction and foreign aid.
3.International Financial Institutions: IMF, World Bank, International Financial Corporation,
International Development Association, Bank for International Settlements, Regional
Development Agencies, Asian Development Bank, The Islamic Development Bank, Asian
Clearing Union.
4.International Financial Markets: History of foreign exchange: Gold standard and gold exchange
standard, Bretton Woods Agreement and collapse of the system, spot market and forward
market, Foreign exchange quotation: Direct and Indirect.
5.Exchange Rate Determination: Exchange rate equilibrium: composition of demand and supply,
Factors that influence exchange rates: Relative inflation rates, Relative interest rates, Relative
income level, Government controls, Expectations, Interaction of factors, Financial market
perspective: Speculating on anticipated exchange rates.
6.Exchange Rate Behavior: Government influence on exchange rates, Exchange rate systems:
Fixed exchange rate system, Freely floating exchange rates, Managed floatation, Pegged
exchange rates, Currency boards, Financial markets perspective, A single European currency,
Exchange rate target zone. Case: Asian currency crisis and government intervention.
7.International Arbitrage and Interest Rate Parity: International arbitrage: Locational arbitrage,
Triangular arbitrage, Covered interest arbitrage, Interest rate parity (IRP): Determination of
interest rate parity, Determination of forward premium, Financial market perspective, Case:
Nike and Asian currency crisis.
8.Exchange Rate Risk Management: Forecasting exchange rates, Techniques of forecasting,
Evaluations of forecast performance, Exchange rate volatility, Financial market perspectives,
Application of exchange rate forecasting to the Asian crisis. How exchange rate forecasting
affect on MNC value?
9.Measuring Exposure to Exchange Rate Fluctuations: Relevancy of exchange rate risk: PPP
argument, The investor hedge argument, Currency diversification arguments, Stock holder
diversification argument; Types of exposures: Transaction exposure, Economic exposure,
Translation exposure, Impact of exchange rate movements on MNC's value.
10.Foreign Exchange Operation and Documentation: Society for worldwide international
financial transaction (SWIFT), International commercial terms (INCO terms): TT, MT, DD,
TC, LC, Documentary trade credit, Insurance documents, Bill of lading, Multimodal transport
documents, Airway bill.
11.Operation of Documentary Credit: Choosing the method of payment, Parties to a credit,
Advantages of letter of credit: Confirmed and unconfirmed credits, Fixed and revolving
credits, Transferable credits, Back to back credits, Operation of a letter of credit.
12.Dealing in Foreign Exchange in the Context of Bangladesh: Risk management and treasury
operations, Dealing position, Accounting and reporting, Foreign risk management,
Reconciliation of Nostro balance, Managements of risk arising in Vostro accounts, Control
over miscellaneous aspects of dealing operations.

TEXT BOOK
1. Madura J. (2003) International Financial Management (Latest Edition), Thomson
South Western.
BOOKS RECOMMENDED

66
 1. Ali S.A. (2005) Foreign Exchange & Risk Management, Dhaka, Bangladesh, Mowla
Brothers.
Course Title: Financial Reporting

Course Code:FIN-4202

Course Learning Outcome:

● Identify and explain the four financial statements.

● Describe information conveyed by the financial statements.
● Explain the conceptual framework for financial reporting under both the U.S.
generally accepted accounting principles (GAAP) and international financial reporting
standards (IFRS).

Course Contents

1.Accounting Standards and Financial Reporting.

Definition of financial reporting, objective of financial reporting for external decision

makers, the need for financial reporting standard, the evolution of current standard setting
board, financial reporting challenges. Financial statement.

2.Conceptual framework.

Conceptual framework, overview of the FASB’s conceptual framework, qualitative

characteristics of accounting information. Elements of financial statement. Revenue
recognition and its steps.

3.Accounting information system.

Accounts and transaction recording, the AIS and the accounting cycle.

4.Noncurrent asset.

Fixed asset, intangible asset, amortization, tax consideration, accounting changes.

5.Income statement and retained earnings.

Format for income statement, reporting extra ordinary items, reporting unusual or infrequent
items. Reporting discontinued operations. Single and multi-step income statement

6.The statement of cash flow.

The statement of cash flow and format. Review problem

7.The Balance sheet.

Basic definition and classification of balance sheet, types of balance sheet, valuation reported
in balance sheet, usefulness and limitations, Format.

67
8.Financial Statement Analysis.

Financial statement analysis, ratio analysis, DuPont analysis, evaluates performance peer
analysis

9.Communication and Global practice.

Disclosures, segment reporting, interim reporting, Interim reporting, Examples for segment
reporting, global rules for prepare financial reports.

BOOKS RECOMMENDED
1. ALEXANDER, D. Financial Reporting (13th Edition). New York, NY, Springer.
2. Melville, A. International financial reporting (10th Edition), Harlow, Pearson.

Course Title: Real Estate Finance

Course Code: FIN-4203/Fin-410

Course Learning Outcome

● Define & explain different forms of Real Estate Finance corresponding environment.
● Critically analyze the internal & external business Real Estate Finance in which
business operate & assess their significance for Real Estate Finance.
● Apply appropriate methods, theories, concepts to analyze Real Estate Finance issues
in organizations & to develop methods for implementation.
● Evaluate & Synthesize Real Estate Finance knowledge
● Develop different Real Estate Finance process.
Course Contents

1. Introduction to real estate investments

Definition to estate, real estate, classification of estates, examples of estates, leasehold estates

2.Analyze the interest factor in financing

Compound interest, future value, preset value, a graph illustration, future value of an annuity,
use of compound interest factor annuity, present value of an annuity, accumulation of future
sum, determining interest rates of return on investment, solving problems.
3. Financing Residential Properties.
Fixed rate mortgages loans, determinants of mortgage interest rates, the real rate of interest,
interest rates & inflation expectations, interest rates & risk, development of mortgage
payment pattern, constant payment & constant amortization loans, determining loan balances,
percentage rate, loan fees & early repayment, amortization schedules & callable loans,
adjustable rate & variable payment mortgage, problem solving

4.Financing corporate real estate.

Define Lease versus own analysis, example, cash flow from leasing, owning, return from
owning versus leasing, importance of the residual value of real estate, the investor’s
perspective, the role of real estate in corporate, restructuring, sale-leaseback, refinancing,
investment in real estate for diversification

5.Financing project development.

68
The planning & permitting process, project feasibility, project development financing- an
overview lender requirements in financing project development.

6.Income- producing properties.

Introduction to income- producing properties, leases & the market for space, property types,
regional economic influences on property values, supply & demand analysis, the business of
real state, financial content of lease, effective rent, valuation of income properties, appraisal,
market for capital, sales comparison approach, land values: highest & best use analysis,
reconciliation, capitalization approach, conditions, values, cost approach, valuation case
study, problem solving

7.Investment analysis & taxation of income properties.

Motivation for investing, real estate market characteristics, investment strategies, the real
estate cycle, marketing investments: projecting cash flows, office building example, base
rent, expenses stops, net operating income, improvements, internal rate of return, introduction
to debt financing, taxation of income –producing real estate, depreciation, taxable income
from disposal of depreciable real property, after-tax investment analysis, problem solving

8.Risk analysis.

Comparison investment returns, types of risk, due diligence in real estate invest risk analysis,
sensitivity analysis, partitioning the IRR, variation in return & risk, retail case study, lease
rollover risk, market rent, months vacant, leasing commissions, industrial case study, risk &
leverage, real option- investment decision disposition decision, returns to a new investor,
refinancing as an alternative to disposition, renovation as an alternative to disposition,
rehabilitation investment tax credit, solving problem

9.Financing proposed projects.

Financing project development, the planning & permitting process, project feasibility, project
development financing- an overview lender requirements in financing project development,
loan submission information for loan request, interim loan, methods of disbursements,
submission, permanent loan closing, project description & costs, solving problem

10.Develop Alternative real estate investment vehicles

Alternative real estate investment vehicles:

Partnerships, joint ventures, syndications, use of the limited partnership in private & public
syndicate, financial considerations, operating projections, calculation of net income loss,
calculation of capital gain, capital accounts, distribution of cash, equity, use of corporate
general partners, regulations of syndicates, investment objectives, joint ventures, solving
problem.

BOOKS RECOMMENDED

69
Brueggeman, W.B. and Fisher, J.D., 2011. Real estate finance and investments. New York, NY:
McGraw-Hill Irwin.

Marketing Major
Marketing Major Courses:

Course Title: Marketing Research

Course Code: MKT-406

Course learning outcome:

1. Define and explain different terms of marketing research.
2. Critically analyze the marketing research problems and management research problems.
3. Apply qualitative and quantitative research design in solving marketing research problems.

Introduction of Marketing Research

Classification of marketing research, MR process, Role of MR in Marketing decision

70
making, Decision factors to MR, Marketing research suppliers

Defining the marketing research problem and developing an approach

Process of defining Problem & developing approach, Environmental context of

problem, Management decision problem & Marketing research problem, How to
define marketing research problem, Components of approach, analytical models,
Hypothesis
Research design

Research design definition, classification, Differentiation between exploratory and

conclusive research, Exploratory research, descriptive research, causal research,
Writing a marketing research proposal.

Exploratory research design: Secondary data

Definition and comparison of primary data & secondary data, Advantages &
disadvantages of secondary data, Classification, criteria for using secondary data

Exploratory research design: Qualitative research

Qualitative versus quantitative research, Rationale for using qualitative research,
Focus group: characteristics and application, Depth Interview: characteristics and
application, Projective techniques: types & applications
Descriptive research design
Survey methods & observation methods

Measurement & scaling

Defining measurement & scaling, Primary scales of measurement: Nominal, ordinal,

interval &ratio, Comparative scaling techniques: Paired comparison, rank order,
constant sum & Q sort and other procedures.
Non-comparative scaling techniques
Continuous rating scale and itemized rating scale: Likert, semantic & staple
Questionnaire

Questionnaire definition, Objectives &Questionnaire design process

Sampling

71
 Defining Population, Sample & census, Sampling Design process, Non-probability
sampling design process: Convenience, judgmental, quota & snowball sampling,
Probability sampling design process, Simple random sampling, systematic, stratified,
cluster & others

Field work & data collection process

Selection, training, supervision, evaluation of field workers.

Data Preparation

Data preparation process

Reference Book:
1. Malhotra, N.K. Marketing Research:An Applied Orientation, 8 th edition, Dorling Kindersley(India) Pvt.
Ltd.
2. Chisnall, P. (2005). Marketing research. London: McGraw-Hill.

Course Title: Service Marketing

Course Code: MKT 407

Course Learning Outcome:

● Explain the theory and concepts pertaining to Services marketing.
● Define the role of Services marketing and discuss its core concepts and explain the
relationship among customer value, satisfaction, productivity and quality.
● Illustrate the develop effective service marketing strategies that emphasizes the value
exchange between suppliers and their customers

1. Introduction to Services: Definition – Importance of service marketing – Service

and technology, Differences in goods vs service marketing, Service marketing mix,
Trends in the service sector.

2. Consumer Behavior in Service: Decision making process issues in service

marketing, Search vs Experience vs Credence properties, Role of culture in services,
Ethical issues in service marketing.

72
 3. Customer Expectations of service: Meaning and kinds of service expectation,
Factors that influence customer expectation of service, a model of customer service
expectations, Current issues involving customer service expectation.

4. Customer Perceptions of Service: Customer perceptions, Customer satisfaction,

Service quality, Service encounters, Strategies for influencing customer perceptions.

5. Service Recovery: Service failure and recovery, Customer response to service

failure, Customer complain and reasons of customer complain, Switching vs. staging
following service recovery, Service recovery strategies, Service guarantees.

6. Service Development and Design: Challenges of service design, Stages in new

service development, Service blueprinting, Quality function deployment, High-
performance service innovations
7. Employees’ Roles in Service Delivery: The critical importance of service
employees, Boundary- Spanning roles, Strategies for closing gap 3, Service culture.

8. Delivering Service through Intermediaries and Electronic Channels: Service

intermediaries, Direct or company-owned channels, Common issues involving
intermediaries, Key intermediaries for service delivery, Strategies for service
delivery, Strategies for effective service delivery through intermediaries.

9. Integrated Service Marketing Communications: The need for coordination in

marketing communication, Key reasons for service communication problems, four
categories of strategies to match service promises with delivery, exceeding customer
expectations- Caveats and Strategies.

10. Pricing of Service: Three key ways service prices, Approaches to pricing services

11. Pricing of Service: Pricing strategies that link to the four value definitions.

Reference Book:
1. Karunakaran, D. (2014). Services Marketing. Himalaya Pub. House.Book

2. Wirtz, J. and Lovelock, C. (2016). Services Marketing. Singapore: World Scientific Publishing
Company.

Course Title: International Marketing

Course Code: MKT 405

73
ii) Course Learning Outcome:
● Identify the comprehensive theoretical and practical competencies
● Discuss the international marketing management in turbulent global environments.
● develop your competencies in analytical skills.

1. Introduction to International marketing and its Global Linkages: Definition-

Globalization and international business - The need for international business - Entry
modes/collaborative strategies of international business - External influences on
international business: the political and legal environments, the economic
environment.

2. The Cultural Context of International Business:

Basic Aspects of Society and Culture
High- and Low- Context Cultures
Hofstede’s Cultural Typology
The Self-Reference Criterion and perception -Diffusion Theory
Marketing Implications of Social and Cultural Environment-Training in Cross Cultural
Competency

3. International Trade Theory & Management Implications: Mercantilism -

Absolute advantage - Comparative advantage - Some assumptions and limitations of
the theories of specialization - Huckster-Ohlin theory - The product life cycle theory-
New trade theory - National competitive advantage: Porter’s diamond model.

4. The Political, Legal, and Regulatory Environments of Global Marketing

The Political Environment
International Law-Sidestepping Legal Problems: Important Business Issues-Conflict
Resolution, Dispute Settlement, and Litigation-The Regulatory Environment

5. Global Information Systems and Marketing Research

Information Technology for Global Marketing-Information Subject Agenda-Formal
Market Research-Current Issues in Global Marketing Research
The Marketing Information System as a Strategic Asset-An Integral Approach to
Information Collection

74
 6. Going Global: Segmentation, Targeting, and Positioning
Global Marketing Segmentation-Global Targeting
Selecting a Target Market Strategy
Product Positioning

7. Sourcing Strategies: Exporting and Importing

Organizational Export Activities
National Policies Governing-Exports and Imports
Tariff Systems-
Organizing for Exporting in the Manufacturer’s Country-Organizing for Exporting in the
Market Country-Export Financing and Methods of Payment and Sourcing

8. Global Market Entry Strategies: Licensing, Investment, and Strategic

Alliances
Licensing Global Strategic -International in Developing Countries-Cooperative
Strategies in Japan-Cooperative Strategies in South Korea-Cooperative Strategies in
United States: Targeting the Digital Future-Market Expansion Strategies

Strategic Elements of Competitive Advantage

Industry Analysis: Forces Influencing Competition
Competitive Advantage-Global Competition and National Competitive Advantage-
Current Issues in Competitive Advantage

10. Product and Brand Decisions

Basic Product Concepts
-Global Brand Development
Product Saturation Levels in Global Markets-Attitudes toward Foreign Products-Extend,
Adapt, Create: Strategic Alternatives in Global Marketing-New Products in Global
Marketing- The International Product Trade Cycle Model

11. Pricing Decisions

An overview of pricing concept
Global Pricing Objectives and Strategies
Environmental Influences on Pricing Decisions

75
 Global Pricing: Three Policy Alternatives
Gray Market Goods
Dumping, Transfer Pricing and Countertrade

12. Global Marketing Channels and Physical Distribution

Channel Objectives and Constraints
-Selection and Care of Distributors and Agents-Distribution Channels: Terminology and
Structure-Global Retailing-Innovation in International Retailing-Channel Strategy for
New Market Entry-Physical Distribution and Logistics Management

13. Global Marketing Communications Decisions : (Advertising and Public

Relations)
Global Advertising-Advertising Agencies: Organizations and Brands-Creating Global
Advertising-Global Media Decisions-Public Relations and Publicity

14. Global Marketing Communications Decisions : (Sales Promotion, Personal

Selling,)
Special Forms of Marketing Communication-New Media
Sales Promotion-Personal Selling-Special Forms of Marketing Communication: Direct
Marketing, Event Sponsorship, and Product Placement-New Media

15. Leading, Organizing and Controlling the Global Marketing Effort

● Introduction to leading and organizing in the global environment
● Global Marketing Management Control
● The Global Marketing Control
● The Global Marketing Audit

Reference Book:

1. Onkvisit, S. and Shaw, J. (2012). International marketing. London: Routledge.

2. Cateora, P., Gilly, M. and Graham, J. (n.d.). International marketing.

Course Title: Advertising &Promotional Management

76
Course Code: MKT-402

Course Learning Outcome:

● Develop the learner’s advertising and promotion related skills.
● Describe, explain and apply basic marketing & advertising concepts.
● Describe the various components of advertising within organizations for decision
making.

An Introduction to Integrated Marketing Communication

Integrated Marketing Communication (IMC), Promotional Mix (Advertising, Direct
Marketing, Internet/Interactive Marketing, Sales Promotion, Publicity/Public Relations,
Personal Selling), Classification of Advertising

The Role of IMC in Marketing Process

Marketing and Promotions Process Model

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other
Marketing Communication organization
Participants in IMC process (Advertiser, Advertising Agencies, Specialized Services, and
Collateral Services)

Perspectives of Consumer Behavior

Consumer Decision Making Process, Environmental Influences on Consumer Behavior.

The Communication Process

A Basic Model of Communication Process, Analyzing the Receiver, The Response Process,
Cognitive Process of Communication.

Source, Message and Channel Factors

Three Basic Categories of Source Attributes (Credibility, Attractiveness, Power), How the
Structure of a Persuasive Message can Influence its Effectiveness, Common Types of Message
Appeals.

Establishing Objectives and Budgeting for the Promotional Program

Determining IMC Objectives, Sales Versus Communication Objectives, DAGMAR Approach,
Budgeting Approaches.

Creative Strategy: Implementation and Evaluation

Advertising Appeals, Categories of Advertising Appeals, and Numerous Ways by which
Advertising Message can be Presented or Executed.

Reference Book:

2. Belch, G. and Belch, M. Advertising & promotion. McGraw Hill Education.

3. Shimp, T. and Andrews, C. (2007). Advertising, promotion, and other aspects of integrated
marketing communications. Mason, OH: Thomson/South-Western.

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Course Title: Physical Distribution and Marketing Channel

Course Code: MKT-407

Course Learning Outcome:

1. Define and explain different terms of physical distribution, marketing channels and Supply
chain.
2. Critically analyze the Product and supply chain matching and assess its significance for
strategic planning.
3. Apply Basic approaches to demand forecasting.

Understanding the supply Chain: What is a supply chain? Decision phases, process view, the
importance of supply chain flows, examples of supply chain.
Supply Chain Performance: Achieving strategic fit & scope: Competitive and supply chain
strategies, Achieving strategic fit, and expanding strategic scope.

Supply chain Drivers & Obstacles: Drivers of supply chain performance, A framework for
structuring drivers, Facilities, Inventory, Transportation, Information, Obstacles for Achieving
strategic fit.
Designing the Distribution Network in a Supply Chain: Cycle Inventor: The role of
distribution in the supply chain, Factors influencing Distribution Network Design, Design
options for distribution network design.
Network Design in the Supply Chain: The role of Network Design in the Supply Chain,
Factors influencing Network Design Decisions, A framework for Network Design Decision,
Model for facility location and capacity location
Network Design in an Uncertain Environment: The impact of Uncertainty on Network
design, Discount cash flow analysis, Representations of Uncertainty, Evaluating Network
Design Decision using decision tree.
Demand Forecasting in a Supply Chain: The role of forecasting in a supply chain,
Characteristics of forecasting, Components of a forecast and forecasting model, Basic
Approaches to Demand forecasting, Time series to forecasting methods, Measures of Forecast
error.
Aggregate Planning in the Supply Chain: The role of Aggregate Planning in the Supply
Chain, Aggregate Planning problems, Aggregate Planning Strategies.
Planning Supply and Demand in the Supply Chain: Managing Predictable Variability:
Responding to Predictable Variability, Managing Supply, Managing Demand, Implementing
solutions to Predictable Variability in practice.

Managing Economies of Scale in the Supply Chain: The role of Cycle Inventory in Supply
Chain, Economies of Scale in the Supply Chain, Economies of Scale to exploit quantity
discount, Short term Discounting to trade promotions.
Managing Inventory in the Supply Chain: Safety Inventory: The role of Safety Inventory in
the Supply Chain, Determining Appropriate levels of Safety Inventory, Impact of Supply

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 Uncertainty on Safety Inventory, Impact of Aggregation of Safety Inventory, and Impact of
replenishment policy of Safety Inventory.
Determining Optimal Level of Product Availability: The Importance of the Level of Product
Availability, Factors Affecting Level of Product Availability, Managerial Levers to improve
Supply Chain Profitability, Supply Chain Contracts and their impact on Profitability.

Reference Book:
1. Pelton, L., Strutton, D. and Lumpkin, J. (2002). Marketing channels. Boston: McGraw-Hill/Irwin.

2. Lee, E. (1996). The handbook of channel marketing. [Menlo Park, Calif.]: E. Lee.

Course Title: Sales and Salesmanship Management

Course Code: MKT-403
Course Learning Outcome:
● Define and explain different selling techniques and strategies required for
effective selling.
● Critically analyze the customer buying behavior.
● Apply appropriate tools, techniques and concepts to attract, convince and close the
sale.

Personal Selling and the Marketing concept: Definition, Extension of the marketing concept,
Evolution of consultative selling, strategic selling and partnering.
Personal selling opportunities in the age of information: types of knowledge workers-Customer
service representatives, professionals, entrepreneurs, managerial personnel, Rewarding aspects of
selling career, Employment setting in selling today
Creating value with a relationship strategy: Developing a relationship strategy, Non-verbal
strategies and conversational strategies to improve relationships.
Ethics: the foundation for relationship in selling: Character strength, factors influencing the
ethics of salespeople,
Creating product solutions: Developing a product solution, Becoming a product expert, know your
company; know your competition, Sources of product information, adding value with a feature-
benefit strategy.
Product selling strategies that add value: Essentials of product positioning, product
differentiation in personal selling, product positioning options, selling the value added product.
Buyer behavior: Forces influencing buying decisions, buying motives, how customers make

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 buying decisions, discovering individual customers buying motives.
Approaching the customer: planning the reproach, Developing the six step presentation plan-
planning the presentation, customizing the presentation.
Custom fitting the sales demonstration: Importance of sales demonstration, planning effective
demonstration, sales tool for effective demonstrations.

Reference Book:
1. Storholm, G. (1982). Sales management. Englewood Cliffs, N.J.: Prentice-Hall.

2. Jones, J. (1917). Salesmanship and sales management. New York: Alexander Hamilton Institute.

Course Title: Consumer Behavior

Course Code: MKT 4111

Course Learning Outcome: At the end of the course, the participants will:

● Get familiar with the definitions and concepts of consumer behavior

● Build a strong foundation for critical thinking in the field of consumer behavior
● Identify the major factors that shape consumer behavior (e.g. personality, motivation,
needs, personal factors)
● Analyze the influence of culture and subculture on consumer buying preference

Introduction: The Impact of the Digital Revolution on Consumer Behavior

Definition of consumer behavior, Development of the marketing concept and the discipline of
consumer behavior, Customer value, Satisfaction, Retention, Marketing ethics and Social
responsibility

Consumer Research

Consumer research paradigms: quantitative research; qualitative research; consumer research

process

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Market Segmentation

Definition, Bases of segmentation, Criteria for effective targeting of market segments, Implementing
segmentation strategies

Consumer Motivation

Dynamics of motivation, Types and systems of needs, The measurement of motives

Personality and Consumer Behavior

What is personality, Theories of personality, Personality and understanding consumer diversity,

Brand personality, Self image

Consumer Perception

Elements of perception, Dynamics of perception, Consumer imagery

Consumer Learning

Behavioral learning theories, Cognitive learning theories, Measures of consumer learning

Consumer Attitude Formation and Change

Define attitude, Structural model, Attitude formation, Strategies of attitude change

Communication and Consumer Behavior

Components of communication, communication process, Persuasive communication

Reference group and family influences

Power of reference group, Selected consumer related reference group, Celebrity and other
reference group approach, Family life cycle

Social Class and Consumer behavior

Define social class, Lifestyle profile of the social class and mobility, Geodemographic clustering
Selected, Selected consumer behavior applications of social class

The Influence of Culture on consumer Behavior

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Define culture, Measurement of culture

Subcultures and Consumer Behavior

Subculture: nationality, religious, geographic & regional, age, gender

Cross Cultural Consumer Behavior

Cross cultural consumer analysis, multinational strategies: global versus local, Cross cultural
psychographic segmentation

Consumer Influence and the Diffusion of Innovations

Opinion leader and dynamics of the opinion leadership process, The motivation behind opinion
leadership, Measurement of the opinion leadership, Diffusion process, Adoption process

Consumer Decision Making and Beyond

Level of consumer decision making, Models of consumer, Model of consumer decion making,
Relationship marketing.

Reference Books

1. Schiffman, L. and Kanuk, L. (1978). Consumer behavior. Englewood Cliffs, N.J.: Prentice-Hall.

2. Saito, F. (2009). Consumer behavior. New York: Nova Science Publishers.

3. Wells, W. and Prensky, D. (1996). Consumer behavior. New York: Wiley.

Course Title: Brand Management

Course Code: MKT-410

Course learning outcome:

1. Explain fundamental concepts and principles of branding.

2. Gather knowledge about strategic brand management
3. Identify important issues related to planning and implementing brand strategies for a
diverse group of marketing offerings.

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 Brands and Brand management
Introduction to Brand, Branding, Brand Equity, Brand Loyalty, Differences between product and
brand,
Trademark,
Advantages of Branding, Brand Power Hierarchy,
Achieving Brand Power, Factors on which Brand Loyalty depends,
What can be branded?
Strategic Brand Management
Strategic Brand Management Process
-Identify & Establish Brand Positioning & Values
-Plan & Implement Brand Marketing Program
-Measure & Interpret Brand Performance
-Grow & Sustain Brand Equity
Choosing Basic elements to build brand equity

Basic elements to build brand equity,

Why to choose brand elements,
Criteria for choosing brand elements,
Brand name:
- Brand naming guidelines
- Brand naming procedures
-Top 10 naming mistakes
Logos & symbols,
Character, slogan, jingle, packaging
Designing marketing program to build brand equity
New perspective of marketing,
Personalizing marketing,
Experiential marketing, one-to-one marketing, Permission marketing.
Integrating the brand into supporting marketing program
Product strategy
Pricing strategy
Channel strategy
Integrating marketing communication to build brand equity
marketing communication, challenges in designing brand building communication, information
processing model of communication,
advertising, Sales promotion, Event marketing & sponsorship, Public relation and publicity, buzz
marketing, personal selling

Integrated Marketing Communication

IMC,
Criteria of IMC program,
Marketing communication guideline

Reference Books

1. Keller, K. (2008). Strategic brand management, international edition. Harlow: Pearson Education.

2. Kapferer, J. (2008). The new strategic brand management. London: Kogan Page.

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Course Title: Strategic Marketing

Course Code: MKT-408

Course learning outcome:

✔ Define an organization's business, mission, and goals, then identify opportunities and
formulate product-market strategies consistent with the organization's business,
mission, and goals.
✔ Develop a systematic process for decision making.
✔ Identify domestic and global marketing opportunities, market segments and target
markets, and their potential for profitability.
✔ Illustrate concepts related to price determination and applications related to pricing
considerations.

Foundations of strategic marketing management

-Definition of strategic marketing
-Strategic marketing management process
- Defining organization’s business, mission, goals
-Identifying and framing organizational growth opportunities.
-Formulating product-market strategies
- Budgeting marketing, financial and production resources
-Developing reformulation and recovery strategies
-Drafting a marketing plan

Financial aspects of marketing management

Variable cost, Fixed cost, Relevant cost, Sunk cost, Margins, Contribution analysis,
Liquidity, Operating leverage, Discounted cash flow, Customer lifetime value.

Marketing decision making process

-Decision making process
--Preparing and presenting a case analysis
-Marketing case analysis worksheet
Opportunity analysis, market segmentation and market targeting
Opportunity analysis, Market, Market segmentation, Market targeting, Marketing sales
potential and profitability.
Product and service strategy and brand management
The offering portfolio, Modifying the offering mix, Positioning offering, Brand equity and
brand management.

Integrated marketing strategy and management

Integrated marketing communication strategy framework

Marketing channel strategy and management

The channel selection decision, Dual distribution and multichannel marketing, Satisfying

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 intermediary requirements and trade requirements, Channel modifications decisions.

Pricing strategy and management

Pricing considerations, Pricing strategies.

Marketing strategy reformulation: Control process

Strategic change, Operations control, Considerations in marketing control.

Global marketing strategies

The decision to go global, Identifying global marketing opportunities, Entering and
competing in foreign markets, Crafting a global marketing strategy.

Reference Books

1. Kerin, R. A. and Peterson R. A. Strategic Marketing Problems, 12th Edition,

2. Foxall, G. (2015). Strategic marketing management. Abingdon, OX: Routledge.

Accounting Major

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 Course Title: Working Capital Management
Course Code: ACN-4233

Course Learning Outcomes:

1. Identify and summarize the essential theories and concepts of modern
working capital Management.
2. Apply the theories learned to the real world and use them in short-term financial
decision makings.

Course Content:

1.Concepts in Working Capital Management

● Nature of working capital
● Trade-off between profitability and risk
● Determining financing Mix

2. Planning of working capital:

● Need for working capital,
● Determinants of working capital,
● Computations of Planning of working capital

3. Working Capital Ratios and Other Metrics:

● Ratio Analysis,
● Benchmarking,
● General Problems in the Use of Ratios and Metrics.

4. Working Capital Financing:

● Trade Credit, Bank credit,
● Contribution Approach to solving Problems

5. Management of Cash & marketable securities:

● Motives for holding cash
● Objectives of cash management
● Determining cash needs
● Cash Management: Basic Strategies
● Cash Management techniques
● Marketable securities

6. Receivables Management:
● Credit Policies, Credit Terms
● Collections policies.
● Practical problems

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7.Inventory Management:
Elements of Inventory Management, Inventory Cycle Monitoring: Ratios,
Inventory Cycle Monitoring: Metrics, The Purchasing Function, Analyzing Purchasing
Activities, EOQ and JIT, Work in Process, ABF: Inventory Financing.

8.Managing the Working Capital Cycle:

Risk and Working Capital, Traditional Risk Management, Enterprise Risk Management,
The ERM Process, Efficiency and Working Capital, Working Capital and Liquidity.

Reference book:
Sagner, J.S.”Working Capital Management.” 1st Edition, John Wiley & Sons, Inc.

Course Title: Budget and Budgetary Control

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Course Code: ACN-4231

Course Learning Outcomes:

● Analyze and pose business goals for the next period

● Evaluate the factors influenced the financial risk
● Prepare and plan the budget planning for each unit or activity of the financial risk

Course Content:
Introduction: Definition, Scope &Types of budget, Steps in preparation of budget, Forecast vs
budget, Budgeting, Budgetary Control, Features, objectives, advantages, limitations of budget
& budgetary control, Scope & Techniques of standard costing & budgetary control.

Sales Budget: Definition, Importance & Forms of sales budget, Factors considering
preparation of sales budget, Sales forecast, Factors considering preparation of sales forecast,
Method of sales forecasting, Preparation of Flexible budget.

Production Budget: Definition, Characteristics & objectives of production budget, Steps in

preparing production budget, Factors considering preparation of production budget, Optimum
production target, Limiting factors of production budget, Preparation of production budget.

Production Cost Budget: Definition & preparation of Production Cost Budget, Direct
Material Usage Budget, Material Purchase Budget, Direct Labor Budget, Overhead Budget,
Plant Utilization Budget.

Cash Budget: Definition, Features, Objectives, Advantages & Disadvantages of cash budget,
Factors & Steps in preparing cash budget, Cash budget & Cash flow statement, Methods of
preparation of cash budget,

Master Budget: Definition, Features, Objectives, Advantages & Disadvantages of master

budget, Steps in preparing master budget, Budgeted income statement, Balance Sheet Budget,
preparation of master budget.

Flexible Budget: Flexible budget & fixed budget, Features & advantages of Flexible budget,
Segregation of semi-variable cost, Preparation of Flexible budget.

Reference book:

Adelaja, T. “Budget and Budgetary Control.” 1st Edition, Create Space Independent
Publishing Platform.

Course Title: Bank and Insurance Accounting

Course Code: ACN-4232
Course Learning Outcomes:
* Understand the basic concept of Banking, E-banking and Insurance Management.
* Understand the basic principles of Bank Management provided by the central bank
of Bangladesh.

88
 * To give students some basic principles of insurance buying, with a emphasis on how
to develop a strong insurance and financial state planning program.

Course Content:

Introduction:
Concept and Types of Bank, Origin, Banking Structure, Banking Systems, Banking Systems
in Bangladesh.

Commercial Banking:
(a) Overview of Commercial Banks: Definition and Functions, Types of Commercial
Banks, Roles of Commercial Banks
(b) Banker -Customer Relationship: Meaning of Banker and Customer, General
Relationship Between Banker and Customer, Right and Duties of Banker, Obligations
for Maintaining Secrecy of Customer’s Account.
(c) Islamic Banking: Concepts and Principles of Islamic Banks, Modes of Investments
of Islamic Banking, Prospects and Challenges of Islamic Banking, Islamic Banking in
Bangladesh.
Central Banking:
Concept, Nature and Functions of Central Bank, Roles of Central Bank, Technique of
Monetary Management, General Instruments of Money Control, Selective Instruments of
Money Control.

Introduction to Insurance:
Meaning, Nature, Scope, Role, Origin and History of Insurance; Insurance Contract-Types
and Features, Re-insurance and Double Insurance.

Life Insurance:
Meaning, Importance, Kinds of Life Policies, Procedure of Effecting Life Insurance, Claims
and Settlement Procedure.

Fire Insurance:
Meaning, Principles, Elements of Contract, Classification of Fire Insurance Policies,
Determination of Premium, Fire Claims and Settlement, Factors Affecting Premium
Calculation.

Marine Insurance:
Meaning, Subject Matter, Importance, Marine Insurance Contract, Types of Marine Policies,
Marine Insurance Clauses, Factors Affecting Premium Calculations.

Reference Books:
Shekhar K. C. and Shekhar L. “Banking Theory and Practice”, Nineteenth Edition, Vikas

Course Title: Managerial Accounting

Course Code: ACN-4131

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Course Learning Outcomes:
● To describe what managers do and why they need accounting information.
● To give ideas about cost terms, concepts and classifications.
● To explain the importance of cost behavior and their relationship with managerial
decision making.
● To give elementary idea about budgets and budgetary control.

Course Content:
Introduction:
Definition of Management Accounting, Scope and Functions of Management Accounting,
Financial Accounting vs. Management Accounting, Cost Accounting vs. Management
Accounting, Role of Management Accountant.

Materials Controls and Management:

Different types of materials, Procedure for materials procurement, purchase control, purchase
department, purchase quantity, fixed order, Economic order quantity, Re order level, LIFO,
FIFO, and Average pricing.

Cost Classification and Cost Behavior Analysis:

Cost classification for decision making, Cost behavior, Analysis and measurement of cost
behavior, Methods of segregating costs into fixed and variable costs (High Low Method).

Cost –Volume- Profit Analysis:

Definition and Assumptions of CVP analysis, Contribution Margin, Computations of Break-
even point and Shutdown point, Margin of safety.

Variable Costing:
A tool for Management: Overview of variable and absorption costing, Income comparison of
variable and absorption costing.

Budget and Budgeting:

Budget, Purposes of budgeting, Types of budgets and their interrelationship, Preparation of
functional budgets, Cash budget, Master budget, Budgeted income statement and Budgeted
balance sheet, Master vs. Flexible Budget, The Budget Committee.

Standard Costing:
Standard costs, Setting standard costs, Direct material variance, Direct labor variance,
Overhead variance.

Reference Book:
1. Garrison R. H. and Noreen E. W. and Brewer P.C. “Managerial Accounting”,
Fifteenth Edition.

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Course Title: Accounting Information System
Course Code: ACN-4132
Course Learning Outcomes:
● Understanding of Accounting Information Systems (AIS) that will enable graduates to
practice the subject in an effective manner
● Encompassing the development and distribution of economic information about
organizations for internal and external decision-making.

Course Content:

Accounting Information Insights

Define AIS, the Accounting Information Insights, and Accounting Databases
Design databases

Accounting Interface: Database Forms, Queries, and Reports

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Different accounting interfaces, Database Forms, Queries, and Reports, Database forms,
queries concept, report design, processing, and output.

Accounting Systems and Business Processes

Business processes- finance, marketing, production, relationship with accounting system

Computer fraud
Threats faced by information system, what is fraud, types of fraud, who commits fraud and
why, computer fraud process and how to prevent such fraud.

Control and Accounting Information Systems

Definition of internal control, its functions, control frameworks, COBIT 5 framework and its
five principles, IC framework, Enterprise Risk Management (ERM) framework and its

Control for Information Security

Security life cycle, preventive, detective and corrective information security controls
Auditing of Computer based information system
Six objectives of information system audit, audit software and their uses in AIS audit and
operational audit

Revenue Cycle: Sales to Cash Collection

Basic activities and data processing activities performed in revenue cycle, sales order,
shipping, cash collection, threats in the revenue cycle and how to prevent these threats within
revenue cycle.

Reference Books:
1. Romney, Marshall B., Paul John Steinbart, and Barry E. Cushing. Accounting
information systems. Vol. 2. Upper Saddle River, NJ: Prentice Hall, 2000.

Course Title: Auditing – II

Course Code: ACN-3331

Course Learning Outcomes:

In today's accounting climate it is important that managers understand the auditing process
including the theory, philosophy and practice of auditing and the ethical implications of
auditing decisions. This course develops an understanding and appreciation of the philosophy
of the auditing process and provide students with the skills necessary for effective decisions
regarding auditing, financial reporting, and ethics issues that face organizations.

Course Content:
The Demand for Audit and Other Assurance Services:
Nature of Auditing, Distinction Between Auditing and Accounting, Economic Demand for
Auditing, Assurance Services, Types of Audits, Types of Auditors.

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Audit Reports:
Standard Unmodified Opinion Audit Report for Nonpublic Entities, Conditions for Standard
Unmodified Opinion Audit Report, Standard Audit Report and Report on Internal Control
Over Financial Reporting, Unmodified Opinion Audit Report with Emphasis-of-Matter
Explanatory Paragraph or Nonstandard Report Wording, Modifications to the Opinion in the
Audit Report, Materiality, Discussion of Conditions Requiring a Modification of Opinion,
Auditor’s Decision Process for Audit Reports, International Accounting and Auditing
Standards.

Professional Ethics:
What Are Ethics? Ethical Dilemmas, Special Need for Ethical Conduct in Professions, Code
of Professional Conduct, Independence Rule, Sarbanes—Oxley and Related Independence
Requirements, Other Rules of Conduct, Enforcement.

Legal Liability:
Changed Legal Environment, Distinguishing Business Failure, Audit Failure, and Audit Risk,
Legal Concepts Affecting Liability, Liability to Clients, Liability to Third Parties Under
Common Law, Civil Liability Under the Federal Securities Laws.

Audit Responsibilities and Objectives:

Objective of Conducting an Audit of Financial Statements, Management’s Responsibilities,
Auditor’s Responsibilities, Professional Skepticism, Professional Judgment, Financial
Statement Cycles, Setting Audit Objectives, Management Assertions.

Audit Evidence:
Nature of Evidence, Audit Evidence Decisions, Persuasiveness of Evidence, Types of Audit
Evidence, Analytical Procedures, Common Financial Ratios

Audit Planning and Materiality:

Planning, Accept Client and Perform Initial Audit Planning, Understand the Client’s Business
and Industry, Perform Preliminary Analytical Procedures, Materiality, Materiality for
Financial Statements as a Whole.

Reference Book:
Arens, A.A. Elder, R. J. Beasley, M.S. Hogan, C. E. “Auditing and Assurance Services.” 16 th
Edition, Pearson.

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Course Title: Income and Corporate Taxation-II
Course Code: ACN-3332
Course Learning Outcomes:
This course is basically designed to give the students idea about income tax among the
different types of taxation systems prevailing in Bangladesh. Topics will be covered from
basic concepts of tax, tax authority, classifications of income, tax calculation from salary
income, income from interest on securities, income from house property, income from
agriculture, income from business /profession, capital gain tax, tax deducted at source to
imposing penalty for non-compliance of the income tax ordinance. At the end of the course,
the students will be better able to understand and interpret the income taxes and its related
concept.

Course Content:
Taxation System:
Concept of Public Finance, Sources ofPublic Revenue, Definition of “Tax” & Characteristics
of Tax, Purposes of Taxation, Classification of Taxes.

Bangladesh Income Tax:

Objective & Importance of Income Tax, Scope of Bangladesh Income Tax Law, History of
Income Tax in Bangladesh, Income Tax Payment Cycle.

Income from Interest Securities:

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Meaning of “Interest and Securities”, Classification of Securities, Admissible expense of
income from Interest on Securities.

Income from House Property:

Introduction, Non-Assessable Income under Income from House Property, Admissible
Expenses of House Property [SECTION: 25].

Income from Agriculture:

Introduction, Scope of Agricultural Income, Gain from the sale of machinery or plant,
Classification of Agricultural Income.

Income from Business or Profession:

Meaning of “Business and Profession”, Scope of income from Business and Profession.

Advance Income Tax:

Concept of advance income tax, Computation of advance income tax.

Reference Book:
Shil, N.C, Masud, M.Z, Alam, M.F.”Bangladesh Income Tax.’ 12 thEdition, Shams
Publications.

Course Title: Cost Accounting II

Course Code: ACN-4133
Course Learning Outcomes:
● Explain the place and role of cost accounting in the modern economic
environment,
● Describe select the costs according to their impact on business,
● Differentiate methods of schedule costs per unit of production,

Course Content:
Concept and Scope of Cost Accounting:
Definition and concept of cost. Cost object, Cost elements. Definition, concept and scope of
cost accounting. Objectives of cost accounting. Cost Accounting Vs Financial Accounting.
Use of cost data. Chart of accounts and coding for costing

Cost Classification and Flow:

Product and period cost, direct and indirect cost, Differential cost and revenue, Opportunity
and Sunk cost, fixed and variable cost, mixed cost, statement of cost of goods manufactured
and sold statement
Accounting for Materials
Materials/Inventory: Concept, reasons and objectives for holding material/ inventory.
Inventory Control: Meaning, importance and techniques, Economic order quantity with
and without discount, Re-order, maximum, minimum, danger and average stock levels
under the condition of certainty.

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 Marginal costing (Variable Costing)
Concepts of Marginal Costing, Absorption costing, Difference between Marginal costing
and absorption costing.
Accounting for Overhead Cost:
● Overhead Cost: Meaning, classification, importance,
● Accounting and Distribution of overhead cost: Allocation, apportionment and
absorption of overhead cost
Budgeting:
Concepts of budgeting and budgetary control, objectives and functions of budgeting,
limitation of budgeting, budget committee, fixed and flexible budget, types of budget

Cost Behavior(CVP Analysis):

Cost Behavior, Methods of determining cost behavior, Cost-Volume-Profit Analysis, Margin
of safety, Profit volume analysis, limitations of CVP analysis

Reference Book:
Horngren, C. T, Darar, S. M, Rajan, M. V, “Cost Accounting, A Managerial Emphasis.”
16thEdition, Pearson.

HRM Major
Course Title: Career planning and development
Course Code: HRM-401/ HRM 3321

Course Learning Outcome:

● Understand different terms and models corresponding environments.

● Critically analyze the internal and external environments in which businesses operate
and assess their significance for career development.
● Apply appropriate tools, theories and concepts to analyze career issues in
organizations and to develop individual life.
● Evaluate and synthesize information and existing knowledge from numerous sources
and experiences individually and collaboratively.
● Develop different career model in different forms of business at different
contingencies.

Introduction: Define Career, Career management and Career development, differences

96
 between career and job, Importance of career management in individual and organizations
viewpoint, Career mgt model, Components of career development perspective Dimensions
of the career cycle, Indicators of effective career management, How to choose a career
that is best for you?

Applications of the Career MGT model: A guide to Career exploration: Define

Career exploration, Types, Areas of self-exploration, Techniques for effective self-
exploration, Schein’s eight career anchors , Components of environmental exploration,
Obstacles to Career exploration, Define career goal, Types of career goal, Inability to set
career goals: sources of career in decision, Define career strategy, Types of career
strategy, guidelines for the development of career strategy, Define career appraisal,
guidelines for effective career appraisal.

Career development: An overview Measures to be taken to develop career, Erikson’s

approach to life development, Stages of career development, Occupational choice as a
developmental process, Occupational choice as a decision making task, Why do women
consider such a small set of alternative occupations? Guidelines for effective occupational
decision making

Organizational entry: why do people develop unrealistic expectations? Organizational

actions during entry process, Define realistic job preview (RJP), In which situations RJP’s
are most effective? Individual actions during entry process

Middle and Late career issues: Define career plateau, why is plateauing such a universal
experience? Determinants of career change , Model of individual retirement decision
process, Organizational actions during late career

Job stress: Definition, sources and consequences of stress, Why do career transitions
produce high levels of stress? Define Burnout and Obsolescence, Consequences of
employee burnout, Organizational actions to reduce employee stress

Intersection of work and family roles: implications for career management Model of
work-family conflict, sources of stress in two-career relationship, Quality of life in two-
career families, Career management and quality of life.

Managing diversity: why an organization can improve its competitive advantage through
the effective management of its cultural diversity? Organizational approach to the
challenges of diversity, Components of comprehensive diversity management program,
strategies by Fernandez for minority group members

Reference Books:

Reardon, R.C., Lenz, J., Sampson, J. and Peterson, G.W., 1999. Career development and
planning: A comprehensive approach. Wadsworth Publishing Company.
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Course Title: Human Resource Planning
Course Code: HRM-3322

Course Learning Outcomes:

● Building a solid understanding of the organization’s chosen strategies

● Organization’s role in the broader society
● Exposing the students to a wide range of applications, examples, and descriptions In
part

Detail Course Syllabus:

Course Content
Introduction: The Role of Human Resources. Human Resource planning
process, Techniques of forecasting, Skills Needed for HRM. Today’s HRM
Challenges. Cases and Problems

Developing and Implementing .Strategic HRM Plans. Writing the HRM Plan.
Tips in HRM Planning
Recruitment
Chapter Introduction, The Recruitment Process, The Law and Recruitment,
Recruitment Strategies
The Selection Process
Criteria Development and Résumé Review and Interviewing
Compensation
Compensation and Benefits Compensation. Developing types of Pay Systems
Other Types of Compensation
Retention
Retention and Motivation of Retention. The Costs of Turnover. Retention Plans
Implementing Retention Strategies.

Training and Development

Training and Development of employee. Steps to Take in Training an Employee
Types of Training. Training Delivery Methods and
Designing a Training Program. Cases and Problems
Employee Assessment
Performance. Evaluation Systems. Appraisal Methods
Completing and Conducting the Appraisal

HR Management System
Three stages of HRMS development, Selection and design criteria for HRMS,
Core HRMS data entries

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 Succession Management
Definition, Importance of succession management, evolution of succession
management, Succession management process, Employee role in succession
management.

International HRM
Off shoring, Outsourcing, Staffing Internationally, International HRM
Considerations

Book Reference:

McBey, K. J, Monica, Strategic Human Resource Planning, Second Edition, Nelson

Education

Course Title: Advanced Training and Development

Course Code: HRM-3323

Course learning outcome:

1. Define training and development and explain methods of training and development.
2. Analyze the training methods which will ensure to make sound decision beside increase of
qualities of employees.
3. Apply appropriate methods, ways and concepts to analyze strategic issues in organizations
and to develop strategies for implementation.

Course Content

Concept of Training: Development and Education, Importance of Training,

Important concept of employee training, Determining training needs, Significance of
employee training, Steps of training and development, System approach of Training (
ISD Model),How can you make the system effective

Overview of Training: Opportunities and challenges for training, Important

concepts and meaning, Training need analysis, TNA model, evaluate performance
gaps, output of TNA, Approaches to TNA, Design and implementation.

Business Strategy and HRD: Strategic Planning for the training program, Strategic
choice, Internal alignment, OD, Strategic roles of HRD, Strategy and training

Learning Motivation and performance: Understanding motivation and

performance, Learning concept, Social learning theory, Aligning training design with
learning theories, Motivation to learning.

Organizational constrains: Training Objectives, Facilitation of learning: Focus on

Training Design and organizational intervention, design theory and it’s outcomes

Training methods: matching methods with outcomes, demonstrations, Games and

simulations, On-the-job training, Audiovisual enhancements, computer based training

99
 methods.

Development and implementation of training: Dry run, Pilot program, Transfer of

training, Evaluation of training, Rationale for evaluation, resistance to training
evaluation, Types of evaluation data, privacy issues.

Key Areas of Training: Orientation Programs for training, Possible Positive

Outcomes from an Effective Orientation, Problems with Orientation Programs,
Designing a Business Continuity Training Program to Maximize Value & Minimize
Cost.

Management Development: Approaches to management development, General

overview of managerial job, Characteristics of managers and their styles and roles,
Integration: Strategies, competencies and implications, Skill acquisition, Training for
executive-level management. Training cost and benefit analysis, Training ROI
analysis.

Book References:

1. Edition, F. and Noe, R.A., Employee Training and Development.

2. Asad, M. and Mahfod, J., 2015. Training and development and its impact on the
employee's performance: A study of agility company-Kingdom of
Bahrain. International Review of Management and Business Research, 4(3), p.700.

Course Title: Strategic Human Resource Management

Course Code: HRM-4121

Course learning outcomes:

1. Define and explain different HR strategies so that students can make them quality human
resources.
2. Critically analyze the internal and external environments in which businesses operate and
assess their significance for strategic HR planning.
3. Apply appropriate strategies, theories and concepts to analyze HR strategic issues in
organizations and to develop HR strategies for organization development.
4. Evaluate and synthesize information and existing knowledge from numerous sources and
experiences individually and collaboratively.
5. Develop different HR strategies in different forms of business at different contingencies.

Course Content
Introduction to strategic management: process of strategic management,

100
 HR strategies: HR strategies, purpose of HR Strategies, overall HR strategies, Specific HR
strategies, criteria for an effective HR strategy, Developing HR strategies

The strategic role of HR :The strategic nature of HR, The strategic partner model ,What being
strategic means , The strategic role of HR, directors, The strategic role of heads of HR
functions, The strategic role of HR business partners, The strategic, contribution of HR advisers
or assistants

Performance Appraisal - job enrichment - career planning – communication - empowerment

facilitators: concerns of management - concerns of trade unions - concerns of frontier officers /
Strategic supervisors - concerns of workers - IR scenario - trainability – outsourcing
Socialization, Training and development: Strategic choice-definition-assumption of
socialization-process of socialization, meaning of training-types of training-and important
issues

Talent management strategy: Talent management defined, the process of talent management,
developing a talent management strategy, process related strategic responses and strategic HRD
system - and structure related strategic responses and strategic HRD system

HRD system practices: SHRD fundaments - SHRD initiatives - working conditions & family welfare
- HR dept. / function - training PA Job enrichment - career planning – communication -
empowerment facilitators: concerns of management - concerns of trade unions - concerns of
frontier officers / Strategic supervisors - concerns of workers - IR scenario - trainability -
outsourcing.

Learning and development strategy:

Strategic human resource development (SHRD) Strategies, for creating a learning culture
Organizational learning, strategies Learning organization strategy, Individual learning strategies
High-performance strategy High, performance, work system, defined, Characteristics of a high-
performance work system, Components of an HPWS, Impact of high-performance work
systems. Developing a high-performance strategy, corporate social responsibility strategy:
Strategic CSR defined, CSR activities , The rationale for CSR , Developing a CSR strategy

Compensation: equity, legal issues in compensation, executive compensation, labor relations: why
employee unions, collective bargaining, failure to reach agreement, unions today

Reward strategy :
Reward strategy defined, Why have a reward strategy? Characteristics of reward strategies, The
structure of reward, strategy The content of reward strategy Guiding Principles, Developing
reward strategy, Effective reward strategies capability 192

Global SHRM: How global HRM differs domestic hrm? assessing culture, strategic hr issues in global
assignments

Recommended Books:

Mello,J.A, Strategic Human Resource Management,2nd Edition, Thomson publication

101
Course Title: International Human Resource Management
Course Code: HRM-4122
Course Learning Outcomes:
● Discuss the issues, opportunities and challenges pertaining to international HRM.

● Develop competency in dealing with cross cultural situations

● Explain the strategic and functional roles of HRM in various international contexts,
especially in areas such as recruitment and selection, performance management,
training, learning and development, career management, compensation, motivation
and repatriation

Course Content
Introduction to IHRM: Definition, The drivers of internationalization of business. The
different setting of International Human Resource Management. Development of IHRM.
Difference between IHRM and Domestic HRM. Models of IHRM-Matching model,
Harvard Model, Contextual Model, 5P Model European Model. SHRM: Evolution of
MNE‘s, Business strategies, IHRM Strategies, SIHRM. Barriers in effective global HRM.
Sociocultural context, Organizational dynamics and IHRM: Role of culture in
International HRM, Country and Regional Cultures, Country Culture versus MNE
Culture. Culture and employee management issues/ impact of Country culture on IHRM.
Strategies for International Growth: Exploiting global integration-The logic of global
integration, differentiation, Mastering expatriation, beyond the traditional expatriate
model, the limits of global integration. Becoming locally responsive: The roots of
responsiveness, understanding diversity, responding to diversity, the challenges of
localization. Managing alliances and joint ventures - IHRM and International Alliances,
IHRM and International Joint Ventures.
International Workforce planning and staffing: International labor market,
International Recruitment function; head-hunters, cross-national advertising, e-
recruitment; International staffing choice, different approaches to multinational staffing
decisions, Types of international assignments, Selection criteria and techniques, use of
selection tests, interviews for international selection, international staffing issues,
Successful expatriation, role of an expatriate, female Expatriation, repatriation, re-entry
and career issues.
Developing Global Mindset: Global Leadership, Cross cultural context and
international assignees, Current scenario in international training and development,
training & development of international staff, types of expatriate training, sensitivity
training, Career Development, repatriate training, developing international staff and
multinational teams, knowledge transfer in multinational companies.
Performance Management: Performance Management and MNE, Constraints in goal
attainment, performance management cycle, Performance Management of International
Assignees, third and host country employees, issues and challenges in international
performance management, country specific performance management practices.

102
 International Compensation: International compensation and international assignees,
Forms of compensation, key components of international compensation, Approaches
to international compensation, compensation practices across the countries, emerging
issues in compensation management.
International Employment Laws: Establishment of labor standards by International
Institutions, The global legal and regulatory context of MNE, The International
framework of Ethics and Labor standards, Key issues in International Industrial
Relations, Trade Unions and MNE‘s, Response of Trade Unions to MNE’s, Non-
Union worker representation.
International Workforce: Working with multicultural and ethnic groups, Health and
safety and International Assignees, Crisis Management, Global HR Shared Services,
Managing HR in virtual organization.
International HRIS: HRIS: Meaning, Role of IT in HR, Designing of HRIS,
Applications of HRIS in Employee Management, Limitation of HRIS.

Book Reference:

Harzing A, Ashly, International Human Resource Management, 14th edition,SAGE

Publications Ltd.

Course Title: Human Resource Information System

Course Code: HRM 4123

Course Learning Outcome:

● Thoroughly review and understand the basic concepts and principles of training HRIS
and to demonstrate the ability to apply learned knowledge to the real world.

● Demonstrate a thorough understanding of the strategic value of HRIS and how it

contributes to organizational success.

● Review and identify the leading HRIS software available in the field.

● Demonstrate a thorough understanding of the RFP process for selecting an HRIS

system.

Introduction to human resource management and human resource information

system

Evaluation of HRIS

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 The role of information technology

Database concepts and application in HRIS

Systems consideration in the design of an HRIS

Determining HRIS needs

HRIS need analysis

System design and acquisition

Cost justifying HRIS investments

HRIS implication

Project management development and HRIS acceptance

Change management: implementation, integration and maintenance of the HRIS

HRIS application

HR administration and HRIS

Job analysis and HR planning

Recruitment and selection in an internet context

Issues and HRIS application: performance management, compensation, benefits, payroll

and the HRIS

International human resource management

Special topics in HRIS

Information security and privacy in HRIS

The future of HRIS: emerging trends in HRM and IT

Reference Books:

Kavanagh, M.J. and Johnson, R.D. eds., 2017. Human resource information systems: Basics,
applications, and future directions. Sage Publications.

Course Title: Organizational Development and Changes

Course Code: BUS-4221

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Course Learning Outcomes:
1. Define organizational development and explain principle of organization development,
value and ethics, explain different processes.
2. Analyze the political and ethical factors which will ensure to make sound decision for the
development of organization.
3. Apply appropriate models, ways and concepts to analyze strategic issues in organizations
and to develop strategies for implementation.
4. Evaluate and synthesize information and existing knowledge from numerous sources and
experiences individually and collaboratively.
5. Develop different approaches in business at different contingencies.

Course Content
Introduction to organization development: Definition, tips for organization development,
management roles, functions, difference between organization development and management
development, limitations.
Organizational values and ethics: Meaning, types of OD values, organization development
assumptions, organization development values and ethics in Islam
Organizational Change: Meaning of change, forces of planned change, area of organization
change, resistance of changes and reasons for resistance, types for resistance, models of planned
changes
Managing organization development process :
Meaning of the concept managing organization development, objectives of organizational
development, types of information needed for diagnosis, common methods of diagnosis, OD six
box model-limitation of model, model for managing change.
Team Intervention: Meaning of team, meaning of group, difference between team and group,
purpose and conditions for a successful team, twelve Cs for team building, life cycle of team
building, team building process, and techniques of team building.
Organizational power: Meaning of organizational power, faces of power, theories of
organizational power, power style, power and authority, difference between power, authority
and influence forms power, measurement of power.
Organizational politics: Meaning of politics, faces of politics, theories or model of
organizational politics, limitations of Pfeiffer’s model, limitation of game theories, objectives of
organizational politics, and characteristics of organizational politics in Bangladesh.
Intergroup and third party peacemaking intervention: Meaning, objectives of
peacemaking, importance of peacemaking intervention, strategies peacemaking intervention,
basic steps of principled negotiation, methods of organization mirror intervention.
Consultant–client relationship: Meaning of consultant, relationship between consultant,
importance of consultant, model of consultant, role of consultant –client relationship, contents
and causes of consultant-client relationship.

Reference books:

1. Bennis, W.G., 1969. Organization development: Its nature, origins, and prospects.

105
 2. Schein, E.H., 2015. Dialogic organization development: The theory and practice of
transformational change. Berrett-Koehler Publishers.

Course title: Compensation Management

Course Code: HRM-4222

Course Learning Outcomes:

1. Provide knowledge and the art of compensation practice and its role in promoting
companies ‘competitive advantage.
2. Prepared the graduates to assume the roles of competent compensation professionals
if they possess a grounded understanding of compensation practices and the
environments in which business professional plan, implement, and evaluate
compensation systems.

Course content

Introduction: Defining Compensation, Nature of Compensation, Wages Vs Salary, Extrinsic and

Intrinsic Compensation, A Historical Perspective on Compensation, Compensation and
Organizational Strategy, Compensation and other HR functions

The Pay Model and Compensation Strategy: The Employment Relationship, Transactional and
Relational Returns, A Pay Model, Compensation Objectives, Pay Policies, Pay Techniques,
Strategic Perspectives Toward Compensation, Developing a Total Compensation Strategy.

Designing Pay Levels and Pay Structure: Compensation Strategy-Internal Consistency. Shaping
Internal Structure. Structural Variation. Strategic Choice among Pay Structures, Designing
Internally Consistent Compensation System, Job-Based Approach, Job Analysis, Job Description
& Evaluation.
Person-Focused Pay Structure: Skill-Based Pay Structure, Skill Plans, Skill Analysis, Major
Decisions in Skill Analysis, Competency-Based Pay Structure, Competency Analysis, Steps
involved in Competency-Based Pay Structure
Traditional Bases for Pay: Seniority and Longevity Pay, Designing Seniority and Longevity Pay
System, Merit Pay, Types of Merit Pay, Merit Pay and Performance Appraisal, Performance
Appraisal Methods, Performance Appraisal Biases, Requirement to Link Pay to Performance
Incentive Pay: Exploring Incentive Pay, Types of Incentive Plans, Individual Incentive Plans,
Group Incentive Plans, Companywide Incentive Plans, Designing Incentive Pay Program.
Employee Benefit and Services: Growth of Employee Benefits, The Value of Employee Benefits,
Factors Influencing Choice of Benefit Package, Discretionary Benefits, Components of
Discretionary Benefits, The Costs of Discretionary Benefits, Legally Required Benefits,
Retirements and Savings Plan Payments, Defined Benefit Plans, Defined Contribution Plans,
Hybrid Plans, Severance Pay, Health Insurance Programs, Services, Employee Assistance

106
Programs, Family Assistance Programs, Wellness Programs.

Contemporary Strategic Compensation Challenges: Compensating Executives, Executive

Compensation Packages, Principles and Process for Setting Executive Compensation,
Compensating Flexible Workforce, Pay and Employee Benefits for Contingent Workers and
Flexible Workforce.
Pay Delivery Administration: The Budget Process, Administration of Pay, Tools for Pay
Administration, Other Compensation Administration Issues.
Legal Aspects of Compensation Management: Industrial And Labor Laws related to Salary and
Wages Administration, Wages and its Payment, Wage Board, Wage Commission, Pay
Commission.

Reference Book:
Henderson, R.I., 2003. Compensation management in a knowledge-based world. Prentice
Hall.

Course Title: Conflict Management

Course Code: HRM 4223

Objectives: Students who attend this course will perceive

● Be familiar with the basic concepts, theories and practices of negotiation and conflict
Resolution.
● Understand the mechanism of creating values and achieving integrative negotiation
Outcomes.
● Know how to systematically prepare a negotiation with proper and strategic information
Collection regarding self, other(s), and negotiation situations.
● Understand the importance of and the ability of using communication and information
Exchange in conflict and negotiation contexts.
● Be equipped with the toolkits of negotiation strategies that result in achieving goals
without
Jeopardizing relationships.
● A global outlook with comfort and competence in handling conflicts with employers,
Colleagues, customer, business partners, and clients from different cultural/country
backgrounds

iii) Detail Course Syllabus: This course will enable students to learn analytical skills
required to conflict management and the entire conditions of any organization.

Topic

1. Nature of Conflict

107
 Defining Conflict ,Threshold of Conflict ,Conflict and Competition, Classifying
Conflict, Styles of Handling Interpersonal Conflict

2.Conflict Management Design

Defining Conflict Management, Contingency Approach, Conflict Management

Process

3.Intrapersonal Conflict

Types of Intrapersonal Conflict , Role, Role Conflict, Role Ambiguity, A Model of

Role Conflict and Ambiguity, Consequences of Role Conflict, Managing
Intrapersonal Conflict

4. Interpersonal Conflict

The Prisoner’s Dilemma, A Model of Conflict, Consequences of Interpersonal

Conflict, Negotiation , Managing Interpersonal Conflict

5. Intragroup Conflict

Types of Groups, Effects of Intragroup Conflict, Managing Intragroup Conflict

6. Intergroup Conflict

Dynamics of Intergroup Conflict, Effects of Intergroup Conflict, Managing Intergroup

Conflict, Intervention

7.Ethics and Morality

Ethics and Morality Defined, Behavioral Perspectives for Conflict Management,

Ethical Evaluation of Conflict Management, Ethics and Leadership Structure, Four
Methods of Discourse, Practical Methods and Conflict Management Styles, Stages of
Moral Development

8. Organizational Learning and Effectiveness

Defining Organizational Learning, Types of Learning, Organizational Effectiveness

Characteristics of the Old Paradigm, Conflict Management in the New Paradigm

Books References:
1. Jeong, H.W., 2009. Conflict management and resolution: an introduction. Routledge.
2. Dues, M., 2014. The Art of Conflict Management: Achieving Solutions for Life, Work,
and Beyond. Teaching Company.

108
MBA
109
Course Title: Principles of Management
Course Code: BUS-5105
Course Learning Outcomes:

1. Define the concepts and principles of management, including the basic roles, skills, and
functions of management;

2. Gather knowledge of historical development, theoretical aspects and practice application of

managerial process;

3. Familiar with interactions between the environment, technology, human resources, and
organizations in order to achieve high performance;

Course Content
Introduction: Meaning, scope, importance, principles, functions, Is management science and
art? Is management a profession? Management as a career.
Schools and Approaches of Management: Early contribution to management, various
approaches to management, Taylor’s scientific management, Functional or Process Approach,
Fayal’s Principles of management, Human relation approach, Behavioral science approach,
Quantitative approach, Systems approach, Contingency approach, Contemporary approaches
to management.
Planning: Meaning, Importance, Nature, types, Steps, Factors affecting planning, Planning
techniques, Limits to planning, Making planning Effective.
Organizing: Meaning, Importance, Nature, Span of management, Departmentalization,
Authority and responsibility, Decentralization of authority, problems in organizing.

110
Decision Making: Meaning, nature, Importance, process of decision-making, decision
making under various conditions, creative decision making, Tools and Techniques of decision
making.
Staffing: Meaning, Purpose, Importance, Recruitment, Selection, Training, Promotion,
Developing managers, Using manager inventory chart.
Leading: Meaning, Importance, Ingredients of Leadership, Styles of Leadership, Liker’s
System, Managerial Grid Approach, and Theories of Leadership.

Motivating: Meaning, Motivation and Motivator, Importance, The need, want, satisfaction,
Chain theory of Motivation, McGregor’s Theory X and Theory Y, Maslow’s need hierarchy
theory, Herzberg’s Two factor theory, Vroom’s Expectancy theory, McClelland’s
Achievement motivation theory, Various Motivation Techniques.
Controlling: Meaning, Nature, Importance, Control Process, Requirements of an effective
control system, Control techniques.
Social and Ethical Responsibility of Management: Meaning, Importance, Debate and
Dimension of Social responsibility, Guidelines for personal ethics, Ethics in business and
workplace.
Management of Change: Expanding horizons in Management, Impact of Computer and
Information Technology Management, Managing in the 21st Century.

Reference books:
Weihrich H& Koontz H.”Management,10th edition, McGRAW-HILL publication.

Course Title: Marketing Management

Course Code: BUS 5106
Course Learning Outcomes:
● Define and explain different terms of market and marketing environments.
● Critically analyze the internal and external environments in which businesses
operate and assess their significance for marketing activities.
● Apply appropriate marketing tools, concepts and strategies in organizations.
.

Course Content
Defining Marketing for the 21st Century:
Definition of market, marketing, marketing management, ten entities that can be marketed,
Differentiating among marketplace, market space & met market; core marketing concept.
.
Developing Marketing Strategies and Plans
Marketing plan; Analyzing SBU’s, Assigning resources to SBU.
Reducing strategic planning gap(SPG), Intensive growth, Integrative growth and
Diversification growth

111
 Analyzing Consumer Market
The buying decision process, various types of buying decisions

Identifying Market segments and Targets

Market segmentation, criteria for segmentation, levels of segmentation, target market
selection pattern.

Dealing with Competition

Porter’s Competitive forces, Analyzing competitors, strategies for market leaders.
Challengers strategies, follower’s strategies, niche’s strategies

Setting Product Strategy.

What is product, levels of products, product classifications, consumer products and industrial
products?

Developing Pricing Strategies and Programs

Understanding price, Setting the price, cost based pricing, competition based pricing, and
value based pricing, Adapting the price.

Designing And managing Integrated Marketing Communication

The role of marketing communications, Developing effective communications, Deciding on
the marketing communication mix, Managing the Integrated Marketing Communication.

Introducing New Market Offerings: Challenges in new product development, Managing

the development process

Reference Book
Kotler, P. Marketing Management, 13th edition, Pearson Publication
Course Title: Accounting Principles
Course Code: BUS-5107/ FC-503
Course Learning Outcomes:
1. Describe the use and users of accounting information;
2. Analyze, record and process financial data to produce accounting information;
3. Prepare financial statements for merchandising concern as well as for service
concern

Course Content
Accounting in Action:

Basic accounting equation and the meaning of assets, liabilities and owners’ equity, analyzing
business transactions and its effects on basic accounting equation.

112
The Recording Process:

What is an account, debit and credit, basic steps in accounting process, journal, ledger,trial
balance.

Adjusting the Accounts:

Time period assumption, Accrual basis of accounting, Adjusting entries, prepayments and
accruals.

Completion of the accounting Cycle:

Worksheet, processing of closing the books, content and purpose of post-closing trial
balance, required steps in accounting cycle, correcting entries, and classified balance sheet.

Accounting for Merchandising Operations:

Merchandising operations and inventory systems, purchases under a perpetual inventory

system, Apply the steps in the accounting cycle to a merchandising company.

Inventories and concepts of depreciation: Steps in determining inventory quantities,

inventory cost flow methods, financial statements and tax effects of inventory cost flow
methods, concept of depreciation.

Accounting information systems:

Basic concepts of accounting information systems, special journals-sales journals, cash

receipts journals, purchase journal, subsidiary ledger

Fraud, Internal Control, and Cash:

Principles of internal control Apply internal control principles to cash, the control features of
a bank account, the reporting of cash.

Reference book:

113
Weygandt, J.J, Kimmel, P. D and Kieso, D. E. “Accounting Principles.” 12 th Edition, John
Wiley and Sons, Inc.

Course Title: Business Communication

Course Code: BUS 5108
Course Learning Outcomes:

1. Define & explain different forms of business communication & corresponding

environment.
2. Critically analyze the internal & external business communication in which
business operate & assess their significance for business communication.
3. Apply appropriate methods, theories, concepts to analyze business communication
issues in organizations & to develop methods for implementation.

Content

Introducing Business Communication: Define business communication, Explain the

business communication situation
Importance of effective communication in business, Information, Advice
Evaluating Business communication process in an organization, Order, Suggestion,
Persuasion, Education
Objectives of Communication: Warning, Raising morale, Motivation
Media of Communication: Introduction ,Written communication , Oral communication
Different types of Face-to-face communication, Visual communication, Audio-visual
communication
Types of Communication: Computer based communication , Silence, Organizational
pattern in firms ,Downward communication, Upward communication, Horizontal
communication

Barriers of Communication: Wrong choice of medium, Physical barriers, Socio-

psychological barriers, Principles of Communication, Clarity ,Completeness,
Conciseness ,Consideration, Courtesy ,Correctness
Employment related communication: Job applications, letters, resume, interview letter,
reference, testimonial letter of appointment, confirmation, resignation.
Electronic Communication: Internet, email, telecom technology
Oral and other forms of communication and Essay writing: Speeches, telephone skills,
interviews, group discussion, negotiating and bargaining, presentation skills.
Need, Functions & Kinds of Business Letters: The importance of an effective business
letter, How to write an effective business letter, Essentials of an effective business letter ,The
lay-out,
Planning the letter ,Sales letter ,Bank correspondence, Application letter ,Interview
letters ,Bio-data
Report Writing: report ,The importance of reports ,Oral & written reports ,Types of business
reports
,Report Writing Characteristics of a good report ,Selecting a suitable type of report ,Preparing
a report

114
Reference Book:

Pal R, Korlahalli, J.S, Essential Business Communication, 1 st edition, Sultan-Chad

Publication

Course Title: Managerial Accounting

Course Code: BUS-5205

Course Outcomes:

● To describe what managers do and why they need accounting information.

● To give ideas about cost terms, concepts and classifications.
● To explain the importance of cost behavior and their relationship with managerial
decision making.
● To give elementary idea about budgets and budgetary control.

Introduction:
Definition of Management Accounting, Scope and Functions of Management Accounting,
Financial Accounting vs. Management Accounting, Cost Accounting vs. Management
Accounting, Role of Management Accountant.

Materials Controls and Management:

Different types of materials, Procedure for materials procurement, purchase control, purchase
department, purchase quantity, Fixed order, Economic order quantity, Re order level, LIFO,
FIFO, and Average pricing.

Cost Classification and Cost Behavior Analysis:

Cost classification for decision making, Cost behavior, Analysis and measurement of cost
behavior, Methods of segregating costs into fixed and variable costs (High Low Method).

Cost –Volume- Profit Analysis:

Definition and Assumptions of CVP analysis, Contribution Margin, Computations of Break-
even point and Shutdown point, Margin of safety.

Variable Costing:
A tool for Management: Overview of variable and absorption costing, Income comparison of
variable and absorption costing.

Budget and Budgeting:

Budget, Purposes of budgeting, Types of budgets and their interrelationship, Preparation of
functional budgets, Cash budget, Master budget, Budgeted income statement and Budgeted
balance sheet, Master vs. Flexible Budget, The Budget Committee.

Standard Costing:

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Standard costs, Setting standard costs, Direct material variance, Direct labor variance,
Overhead variance.

Reference Book:
Garrison R. H. and Noreen E. W. and Brewer P.C., Managerial Accounting, Fifteenth
Edition, McGraw-Hill Education

Course title: Human Resource Management

Course Code: BUS-5206

Course Learning Outcomes:

3. Appreciate the importance of human resource management as a field of study and as a

central management function;
4. Apply the principles and techniques of human resource management gained through this
course to the discussion of major personnel issues and the solution of typical case
problems.

Content

Introduction to Human resource management and it’s important. Importance of

managerial levels.
Line and Staff Aspects of Human Resource Management
Line Managers Human Resource Duties
Human Resource Manager s Duties
New Approaches to Organizing HR
Cooperative Line and Staff HR Management: An Example

HR Planning: Meaning, Benefits, requirement, process, factors affecting HRP and

demand forecasting, Techniques for forecasting of HR in organization, Barriers to HRP.

Strategic Management process:

Goal-Setting and the Planning Process
Strategic Planning
Improving Productivity Through HRIS: Using Computerized Business Planning Software
Types of Strategies
Top Managers Role in Strategic Planning
Departmental Managers Strategic Planning Roles
Departmental Managers Strategic Planning Roles in Action: Improving Mergers and
Acquisitions
Defining Strategic Human Resource Management
Human Resource Strategies and Policies

116
5. Job Analysis and job evaluation and the Talent Management Process :
The Interview, job analysis methods, sources of data collection, job description,writing
job description, job specification.
Questionnaires,
Observation ,
Participant Diary/Logs ,
Quantitative Job Analysis ,Techniques ,
Internet-Based Job Analysis

6. Personnel Planning and Recruiting

Strategy and Workforce Planning ,
Forecasting Personnel Needs (Labor Demand)
Improving Productivity Through HRIS: Computerized Personnel Forecasting
Forecasting the Supply of Inside Candidates
Forecasting the Supply of Outside Candidates
Talent Management and Predictive Workforce Monitoring
Developing an Action Plan to Match Projected Labor Supply and Labor Demand
The Recruiting Yield Pyramid
THE NEED FOR EFFECTIVE RECRUITING
Why Recruiting Is Important
What Makes Recruiting a Challenge?
Organizing How You Recruit
INTERNAL SOURCES OF CANDIDATES
Using Internal Sources: Pros and Cons
Finding Internal Candidates
Rehiring
Succession Planning
Improving Productivity Through HRIS: Succession and Talent Planning Systems
Recruiting via the Internet
Advertising
Employment Agencies
Temp Agencies and Alternative Staffing
Off shoring and Outsourcing Jobs, Executive Recruiters
On-Demand Recruiting Services
College Recruiting
Referrals and Walk-Ins
Telecommuters
Military Personnel

7. Employee recruitment and Selection

Person and Job/Organization
Techniques for Managers.

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 8. Training and Developing
Employees training.
Informal Learning ,
Job Instruction Training ,
Lectures, Programmed Learning, Audiovisual-Based Training, Vestibule Training. training
methods, training process, suggestions to make effective traing.

9.Performance Management and Appraisal,

Performance Appraisal Process .Graphic Rating Scale Method
Alternation Ranking Method
Paired Comparison Method
Forced Distribution Method
Critical Incident Method
Narrative Forms
Behaviorally Anchored Rating Scales
Mixed Standard Scales
Management by Objectives
Computerized and Web-Based Performance Appraisal
Electronic Performance Monitoring
10. job stress
Meaning, common sources, consequences, tips.
10. Motivational Theories

Reference books:

Akkas ,M.A, Human Resource Management,3rd edition, Shopnil book house

Course Title: Business Finance

Course Code: BUS 5207

Course Learning Outcomes:

1. Define& explain different forms of& corresponding environment.

2. Critically analyse the internal & external business in which business operate & assess
their significance for Business Financial.

3. Apply appropriate methods, theories, concepts to analyse of Business Financial issues

in organizations & to develop methods for implementation.

4. Evaluate & Synthesize Business Finance.

5. Develop different Business Finance.

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Content:

Introductionto Business Finance:

The Balance Model of the Firm, The Financial Manager, The Importance of Cash Flows,
Identification of Cash Flows, Timing of Cash Flows, Risk of Cash Flows, The Goal of the
Financial Manager, The Agency Problem and Control of the Corporation, Regulation.

Raising Capital:

Early Stage Financing and Venture Capitalist, Venture Capital, Stages of Financing, The
Public Issue, Alternative Issue Methods, The Cash Offer, Investment Banks.

The Offer Pricing, Under-pricing:

A Possible Explanation, The Announcement of New Equity and the Value of the Firm, The
Cost of New Issue, Concept of Rights.

Financial Statement and Cash Flow:

Different types of Financial Statements, Common-Size Balance Sheet, Common-Size Income

Statements, Ratio Analysis, The Du Pont Identity

Financial Statement Analysisand Financial Model:

The Percentage of Sales Approach, External Financing and Growth, Financial Policy and
Growth.

Risk Analysis, Real Optionsand Capital Budgeting:

Sensitivity Analysis, Scenario Analysis, and Break-Even Analysis, RealOption,TheOption to

Abandon,Decision of Trees.

Options,and Capital Budgeting:

RealOption,TheOption toAbandon, Decision of Trees,

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Leasing:

Leasing, Types of Leasing, Leasing Agreements, Advantages and Disadvantages of Leasing.

Reference Book:

Ross, S. Westerfield, R. Jaffe, J. “Corporate Finance.” 10th Edition, McGraw-Hill Education

Course title: Research Methodology

Course Code: BUS-5303

Course Learning Outcomes:

At the conclusion of the course, the participant will:

● Describe quantitative, qualitative and mixed methods approaches to research
● Identify the components of a literature review process
● Critically analyze published research

Content
Research Methodology: An Introduction Understanding research, Classification of
research, Research process, Role of research in decision making, Decision factors to
Management, Marketing research suppliers
Defining the Research problem: Process of defining Problem & developing approach,
Environmental context of problem, Management decision problem & Marketing research
problem, How to define research problem, Components of approach, analytical models,
Hypothesis
Research design: Meaning, Need for research design, features, different research design,
classification, Differentiation between exploratory and conclusive research, Exploratory
research, descriptive research, causal research, Writing a marketing research proposal

Methods of data collection: Definition and comparison of primary data & secondary
data, Advantages & disadvantages of secondary data, Classification, criteria for using

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 secondary data
Exploratory research design: Qualitative research, Qualitative versus quantitative
research, Rationale for using qualitative research
Focus group: characteristics and application, Depth Interview: characteristics and a
Non-probability sampling design process: Convenience, judgmental, quota & snowball
sampling application, Projective techniques: types & applications
Sampling Design: Non-probability sampling design process: Convenience, judgmental,
quota & snowball sampling, Census and sample survey, implication of sample design,
Criteria of selecting a sampling procedure, Defining Population, Sample & census,
Sampling Design process, Probability sampling design process: Simple random
sampling, systematic, stratified, cluster & others
Descriptive research Studies: Survey methods & observation methods
Measurement and scaling techniques: Defining measurement &scaling, Primary scales
of measurement: Nominal, ordinal, interval & ratio, Comparative scaling techniques:
Paired comparison, rank order, constant sum & Q sort and other procedures, Non-
comparative scaling techniques: Continuous rating scale and itemized rating scale: Liker,
semantic & staple
Testing Hypothesis: important and non important or distribution-free test, relationship
between spearman,s and Kendall W, Characteristics of it.
Field work & data collection process
interpretation and reporting: Meaning, Why interpretation, Technique of
interpretation, precaution of interpretation, types of report, oral presentation, precautions
for writing research reports.

Reference books:

Kothari C. R. “Research Methodology, 2nd edition, New age international Publishers

Course Title: Organizational Behavior

Course Code: BUS-5304
Course Learning Outcomes:
● Define and explain different forms of organizations and there corresponding
environments.
● Critically analyze the individual and organizational challenges, attitudes,
motivations and external environments in which organizations operate and
assess their significance for success.
● Apply appropriate theories and concepts to analyze behavioral issues in
organizations and to develop strategies for implementation.

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.

Content

What is organizational behavior

Organizational Behavior, Challenges and opportunities for OB, Developing an OB Model.
Foundations of individual behavior
Ability, physical ability, intellectual ability, comparison with example,
Learning, learning theories- cognitive theory, operant conditioning, social learning theory.

Attitudes and job Satisfaction

Attitudes, components of attitudes, Job Satisfaction factors and strategies.

personality and values

Personality, Meyer-briggs personality types indicator, Big five personality model,

perceptions and individual decision making

What is perception, Person perception, the link between persons perceptions and individual
decision making
Motivation concepts
Defining motivation, model of Motivation, early theories of motivation
contemporary theories of motivation, applying contemporary theories in organization

Motivation from concepts to applications

Motivating by job redesign, employee involvement, Using rewards to motivate employees,

Communication
Functions of communications, the communication process, Direction of communication,
interpersonal communication, barriers to effective communication.

power and politics

Definition of power, bases of power, power tactics, politics power in action, causes and
consequences of political behavior

Reference Book
Davis, K, Organizational Behavior, 12 edition, Mcgraw Hill Publication

Course Title: Strategic Management

Course Code: BUS 5301
Course Learning Outcomes:

● Define and explain different forms of business and there corresponding environments.

122
 ● Critically analyze the internal and external environments in which businesses operate
and assess their significance for strategic planning.
● Apply appropriate tools, theories and concepts to analyze strategic issues in
organizations and to develop strategies for implementation.
.
Content

Strategic Management: Creating competitive advantages: Definition, strategic

management process, The role of corporate governance and stakeholder management.
Evaluating external environment: Creating the environmentally aware organization,
The general environment, the competitive environment.
Evaluating the internal environment: Value chain analysis, Resource based view of
the firm, Evaluating firm performance: two approaches
Evaluating resources and Competitive positions: Resources, the central role of
knowledge in today’s economy, Human capital: the foundation of intellectual capital,
the vital role of social capital, using technology to leverage human capital and
knowledge, is protecting the intellectual assets of the organization, the central role of
leveraging human capital in strategy formulation.
Business level strategy: Types of competitive advantage and sustainability, How the
internet and digital technologies are affecting the competitive strategies, Industry life
cycle stages: strategic implications.
Corporate level strategy: Making diversification work, Related diversification,
unrelated diversification, the means to achieve diversification, how managerial motives
can erode value creation.
International strategy: Creating value in global markets, The global economy: a brief
overview, factors affecting a nation’s competitiveness, International Expansion: a
company’s motivations and risks, achieving competitive advantage in global markets,
entry modes of international expansion.
Creating effective organizational designs: Traditional forms of organizational
structures, linking strategic reward and evaluation systems, boundary less organizational
designs, Creating ambidextrous organizational designs.
Strategy implementation: Meaning of strategy implementation, implementation tasks,
Strategic leadership three interdependent activities, emotional intelligence: a key
leadership trait, developing a learning organization, creates an ethical organization.
Strategic evaluation and control: Meaning, strategic evaluation and control systems,
strategy evaluation framework, strategic control system, importance of strategic control,
balanced scorecard: a tool for strategic control, monitoring and evaluation. Types of
strategic control

Reference Book:

Dess, G .G, Lumpkin, Eisner, McNamara, Strategic Management. Seventh Edition, Mcgraw-
Hill

Course Title: MIS

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Course Code: BUS-5302

Course Learning Outcomes:

● Analyzing the features of a Management Information System and information

technology
● Understanding knowledge about MIS application in businesses

Foundation of information systems in business

Basics of information system in business enterprises, IS framework, what is information

system, components of IS, data versus information, major roles of information system, types
of information systems, IS and IT, functions of IS.

Information System in Global Systems Today

Strategic business objectives of information systems, what is information system, functions

of information systems, dimensions of information systems, major business functions

Global E-business and Collaboration

Systems for linking the enterprise, e- business, e-commerce and e- government

ERP, CRM, SCM, KMS.

Global E-business and Collaboration

Systems for collaboration, teamwork, what is collaboration, business benefits of

collaboration, tools and technologies for collaboration

Information systems, organizations and strategy

Relationship between organizations and IT, what is organization, its features, organizational
structures, IS impact on organization, economic impact, organizational and behavioral
impact, transaction cost theory, agency cost theory, IT flattens organization etc.

MIS application in organization

Practical class, salary and overtime summary sheet, Microsoft Excel and word learning.

Foundation of business intelligence: database and information management

Data hierarchy, DBMS, relational DBMS, ERD, normalization, RDBMS operations, structure
etc.

Reference Book:

Laudon K. C. and Laudon L. P. Management Information Systems: Managing the digital

firm, Prantice Hall, India

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Course Title: Project Management
Course Code: BUS-6103

Course Learning Outcomes:

● Define and explain project, types of project, project life cycle, project product life
cycle, identification of projects and investment.
● Critically analyze the project management, importance of project management,
project management vs. operations management, environmental forces and project
management, difficulties in managing projects.
● Apply appropriate tools, theories and concepts of project management to analyze
strategic issues in project management and to develop strategies for
implementation

Course Content
Introduction: Definition of Project, Types of Project, Project Life Cycle, Project Product Life Cycle,
Identification of Projects and Investment Opportunities, Aspects of Project Appraisal, Project Manager
Project Management: Definition of Project Management, Importance of Project Management. Project
Management vs. Operations Management, Environmental Forces and Project Management, Difficulties
in Managing Projects.
Market and Demand Analysis: Situational Analysis and Specification of Objectives, Collection of
Secondary Information, Conduct of Market Survey, Characterization of Market, Demand Forecasting,
Uncertainty of Demand Forecasting, Market Planning, Ecological Analysis
Technical Analysis:
Manufacturing Process/Technology, Technical Arrangements, material Inputs and Utilities, Product mix,
Plant Capacity, Location and Site, Machineries and Equipment, Structures and Civil Works,
Environmental Aspects, Project Chart and Layouts, Schedule of Project Implementation.
Social Cost Benefit Analysis (SCBA):
Rationale of SCBA, UNIDO Approach, Net Benefits in terms of Economic Prices, Shadow Prices, Basic
Issues, Shadow Pricing of Specific Resources/Accounting Prices, Measurement of Impact on
Distribution, Savings Impact and Its Value, Income Distribution Impact, Adjustment of Merit & Demerit
Goods, Little &Merles Approach, Shadow Prices, Shadow Prices of Traded Goods.
Network Techniques in Project Management:
Network Techniques for Project Management, Development of Project Network, Time Estimation
Determination, PERT/CPM Techniques, Network Analysis, Network Cost System, Project Cost Control,
Time/Cost Trade off Procedures, Resource Constraint in Project Scheduling, Network Techniques for
Project Management, Development of Project Network, Time Estimation Determination, PERT/CPM
Techniques, Network Analysis, Network Cost System, Project Cost Control, Time/Cost Trade off
Procedures, Resource Constraint in Project Scheduling.
Managing Projects in Bangladesh: Management of Development Projects in Bangladesh, Project
Planning and Processing Procedure in Bangladesh, Formulation, Appraisal, Approval and
Implementation, Project Pro-Forma, TA Projects, Institutions Involved in Project Processing in
Bangladesh, Cost and Time Overruns Problems in Bangladesh, Monitoring and Evaluation of Projects in
Bangladesh, Human Aspects of Project Management.

SMART Analysis of Project:

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 Specific, Measurable, Achievable, Relevant, Time-Bound

Reference Book:

Kerzner, H, Project Management, 10th edition, Wiley & Sons inc.

Course Title: Managerial Economics

Course Code: BUS-6101
Learningoutcomes:
● Provide students with a basic understanding of the economic theory and analytical
tools.
● Understanding of economic concepts and tools that have direct managerial
applications.
● Sharpen their analytical skills through integrating their knowledge of the economic
theory with decision making techniques.

Contents:
Introduction to Economic Decision Making:

Define the Problem, Determine the Objective, Explore the Alternatives, Predict the
Consequences, make a Choice, Perform Sensitivity Analysis, Private and Public Decisions:
An Economic View.

Optimal Decisions Using Marginal Analysis:

Marginal Analysis and Calculus, Marginal Revenue, Marginal Cost, Profit Maximization,
Sensitivity Analysis, Calculus and Optimization Techniques.

Demand Analysis and Optimal Pricing:

The Demand Function, The Demand Curve and Shifting Demand, General Determinants of
Demand, Price Elasticity, Other Elasticities, Price Elasticity and Prediction.

Estimating and Forecasting Demand:

Consumer Surveys, Controlled Market Studies, Uncontrolled Market Data, Ordinary Least-
Squares Regression, Interpreting Regression Statistics, Potential Problems in Regression.

Production:

Short-Run and Long-Run Production, Optimal Use of an Input, Returns to Scale,

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Least-Cost Production, Linear Production, Production with Fixed Proportions 207
Polynomial Functions, The Cobb-Douglas Function, Estimating Production Functions.

Cost Analysis:

Opportunity Costs and Economic Profits Fixed and Sunk Costs, Profit Maximization with
Limited Capacity: Ordering a Best Seller, Short-Run Costs, Long-Run Costs, Returns to
Scale, Economies of Scope.

Perfect Competition:

Shifts in Demand and Supply, Decisions of the Competitive Firm, Market Equilibrium,
Private Markets: Benefits and Costs.

Reference Book:

Samuelson, W.F, Marks, S.G. “Managerial Economics” 7th Edition, John Wiley and Sons,
Inc.

Course title: Operations Management

Course Code: BUS-6102

Course Learning Outcomes:

1. Illustrate the production system and related issues to the students.
2. Design the concept and application operations system in an enterprise.
3. Design an effective operations system for an enterprise.

Introduction to Production:
Meaning and scope of operation, production system, Models of production system,
Product vs. Service, Product life cycle, Production function, Types of production
system, Dimensions of product strategies.

Product design and competitive priorities:

Meaning of Product planning, factors determining the design of a product, product
development, design of services and service processes, competitive priorities, time

127
 based competition, positioning strategies.
Process Design:
Facts of process design, process analysis, Types of processes, Measuring Process
performance, work-force management.

Job Design, Production and Operation Standards and Work Measurement:

Job design, some approaches of effective job design, development and improvement of
work methods, methods used in setting standards.

Operation Management: An Introduction:

Meaning, Scope and principles of operation, difference between manufacturing and
service, trends in operations management, three views of operations management
(function, profession and decision), corporate and operations strategies.
.
Operation Management: Planning & Controlling:
Operation management and transformation process, planning operations; capacity
planning, facilities, location planning, process planning, layout planning, aggregate
planning, master scheduling, material requirements planning, controlling operations,;
cost, purchasing, maintenance

Location and Layout of Facilities:

Meaning of facilities location and layout, Types of Layouts, framework for facility
planning, strategic importance of facilities location and layout decisions, factors
influencing location decisions, facility location problems.
.

Total Quality Management: TQM, six sigma qualities, quality specifications, quality
gurus, cost of quality, ISO 900, service quality measurements.

Just In Time and Lean System: JIT logic, definition of JIT and lean manufacturing,
JIT implementation requirements, JIT in service.

Strategic Capacity Management: Capacity management in operations, capacity

planning concepts, capacity planning, planning service capacity.

Material Requirement Planning: Use of MRP, definition of MRP system, structure of

MRP system, improvements in the MRP systems, examples of using MRP.

Reference Book

Ritzman ,L.G, Kragesky, Operations Management, Ninth edition, Pearson Publication.

Course Title: Industrial Relations

Course Code: BUS-6104

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Course Learningoutcomes:
● Define and explain different forms of industrial relations.
● Critically analyze the internal and external environments in which businesses
operate and assess their significance for sound industrial relations.
● Apply appropriate theories and concepts to analyze critical issues in
organizations .

An overview of Industrial Relations: Definition-Objectives-Models-Factors affecting the

pattern of Industrial Relations-actors of Industrial Relations.

Workers and Unions: workers Typology-A profile of the Bangladeshi workers-union

typology-evaluation-growth-characteristics and problems of the trade unions in
Bangladesh. Employers and their organizations.

Role of Government: Government role in different areas of Industrial Relations

formulation of labor policies-labor legislations-intervention in wages Issues-services
regulations-Dispute regulations

Industrial conflicts: Definition-Levels of conflicts-functions of conflicts-sources of

conflicts-approaches to managing conflicts-collective bargaining-conflict resolutions,
Adjudication machinery: organization and operation of labor court-Problems encountered.

Employee discipline and grievances handling procedure: concepts-steps in disciplinary

actions-causes of grievances-grievance handling procedure

Participative management and industrial democracy: Determinants-country experience

in Bangladesh

Ethics in conflict management: reasons for Ethics-causes of unethical behavior-model of

ethical decision making-factors creating unethical tactics

Bangladesh and ILO: Objectives-structure and finance of ILO –Impact of ILO on the
labor in Bangladesh

Reference Book

Sing, B.D. Industrial Relation, 2nd edition, Excel Books.

Course Title: Business Statistics

Course Code: BUS 5208

Course Learning Outcomes:
4. Analyze probabilities from discrete and continuous distributions.
5. Apply appropriate statistical tools to test different hypothesis.
6. Conduct linear regression and time series analysis.

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Course Content
Evaluating Statistics.
Statistics,
Types of Statistics-
Descriptive
Inferential
Population, Sample

Types of Variables-
Qualitative,
Quantitative(Discrete & Continuous)

Level of Measurement-
Nominal Level Data,
Ordinal Level Data,
Interval Level Data,
Ratio Level Data.

Describing Data: Numerical Measures

Measures of Location-
Mean,
Median,
Mode

Measures of dispersion-
Range,
Mean Deviation,
Variance,
Standard Deviation.

Frequency Distribution
A Survey of Probability Concepts.
Classical Probability, Empirical Probability, Subjective Probability, Some rules of Counting
Probability (Rules of Addition, Rules of Multiplication), Principles of Counting (Permutation,
Combination)?

Discrete Probability Distribution.

Probability Distribution, Random variables, The Mean, Variance and Standard Deviation of
discrete probability distribution (e.g., binomial, poison etc.).

Continuous Probability Distribution

Continuous random variable,

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 The mean, variance and standard deviation of continuous probability distribution (e.g., normal,
exponential etc.).
One Sample Test Hypothesis.
Concepts of Hypothesis, Five Steps Procedures for Hypothesis Testing, Two-tailed Test, and One-
tailed Test.

Two Sample Test Hypothesis.

Two Sample Test Hypotheses for Independent and Dependent Samples.

Analysis of Variance
The F Distribution, Comparing Two Population Variance, The ANOVA Test.

Linear Regression & Correlation

Correlation Analysis, The Coefficient of Correlation, The Coefficient of Determination,
Regression Analysis.

Index Number
Time series & Forecasting
Secular Trend, Cyclical Variation, Seasonal Variation, irregular Variation, A Moving Average,
Linear Trend, Least Square Method, Non-linear Trend.

Reference book:
Gupta, S.P and Gupta,M.P, Business Statistics,1st edition, Sultan Chand & Sons

Course Title: International Management

Course Code: Bus-5101
Course Learning Outcomes:
After completing this course the students will have

● acquired comprehensive theoretical and practical competencies

● Strategic international management in turbulent global environments.

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 ● Develop your competencies in analytical skills

● Intercultural issues and combining business and technology.

Topic
Introduction to International management and its Global Linkages: Definition- Globalization and
international business - The need for international business - Entry modes/collaborative strategies of
international business - External influences on international business: the political and legal
environments, the economic environment.
The Cultural Context of International Business:
Basic Aspects of Society and Culture
High- and Low- Context Cultures
Hofstede’s Cultural Typology
The Self-Reference Criterion and perception -Diffusion Theory
Marketing Implications of Social and Cultural Environment-Training in Cross Cultural Competency

International Trade Theory & Management Implications: Mercantilism - Absolute advantage -

Comparative advantage - Some assumptions and limitations of the theories of specialization -
Heckscher-Ohlin theory - The product life cycle theory- New trade theory - National competitive
advantage: Porter’s diamond model.

The Political, Legal, and Regulatory Environments of Global Management

The Political Environment
International Law-Sidestepping Legal Problems: Important Business Issues-Conflict Resolution,
Dispute Settlement, and Litigation-The Regulatory Environment

Global Information Systems

Information Technology for Global Management-Information Subject Agenda-Formal Management
Research-Current Issues in Global Management Research
The Management Information System as a Strategic Asset-An Integral Approach to Information
Collection.

Staffing approaches

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 Ethnocentric
Polycentric
Regiocentric
Geocentric
Why different firm uses different staffing approaches?

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Licensing Global Strategic -International in Developing Countries-Cooperative Strategies in Japan-
Cooperative Strategies in South Korea-Cooperative Strategies in United States: Targeting the Digital
Future-Market Expansion Strategies

Strategic Elements of Competitive Advantage

Industry Analysis: Forces Influencing Competition
Competitive Advantage-Global Competition and National Competitive Advantage-Current Issues in
Competitive Advantage

Reference Book

Deresky, H, International Management, 6th edition, Pearson Publication

Course Title: IAS Based Accounting

Course code: BUS-5102

Learning Outcomes:

● Understanding of the format and function of financial statements, including analysis

and interpretation of financial statements.

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 ● The production of financial statements for consolidated company groups, and foreign
currency translation.
● Understanding of the theoretical concepts within the regulatory and conceptual
framework of corporate reporting.

Content:

The Financial Reporting Environment:

● Describe the regulatory environment for financial reporting in Australia and the
reasons for accounting and reporting requirements
● Discuss the main types of business entity and explain the reasons for selecting each
structure.
● Identify different types of accounting regulation, including laws, Generally Accepted
Accounting Principles and International Financial Reporting Standards.

The Accounting Theory:

● Compare historical cost accounting with other methods of valuation and explain the
differences.
● Explain agency and contracting theories and how they relate to accounting policy
choice (positive accounting theory).
● Apply the recognition criteria for the elements of the financial statements according to
the conceptual framework (normative theory).

Financial Statements:

● Prepare and present the statement of profit or loss and other comprehensive income
with appropriate disclosure in accordance with
● relevant accounting standards and policies.
● Prepare and present the statement of financial position with appropriate disclosure in
accordance with relevant accounting
● standards and policies.
● Prepare and present the statement of cash flows in accordance with relevant
accounting standards and policies.

Application of Specific Accounting Standards:

● Calculate the carrying amounts of different classes of intangible assets and prepare the
relevant journal entries.
● Interpret contracts to determine the amount and timing of revenue to be recognised in
the financial statements and reconcile the differences
● between ledgers if necessary.

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 ● Calculate current and deferred income tax and prepare the relevant journal entries to
record the tax effect in the financial statements.
● Calculate and account for foreign currency transactions at transaction date and
subsequent dates
● Translate financial statements from a functional currency to a presentation currency

Business Combinations:

● Discuss the accounting issues for various forms of business combinations.

● Explain how goodwill is measured and disclosed at the date of acquisition and prepare
the relevant journal entries.
● Explain how goodwill is measured and impaired subsequent to acquisition and
prepare the relevant journal entries
● Discuss the concept of control and calculate the non-controlling interest share of
equity.
● Prepare consolidated statements of financial position, including the entries for
goodwill and non-controlling interests.

Analysis of Financial Statements:

● Calculate, analyse and interpret financial ratios and their interrelationships in the
financial statements.
● Explain the limitations of financial statement analysis.

Reference book:

Revsine, L. Collins, D.W. Johnson, W.B. “Financial Reporting and Analysis.” 8 th Edition,
McGraw-Hill Education.

Course Title: Managerial Economics

Course Code: BUS-5103
Learning Outcomes:

● Provide students with a basic understanding of the economic theory and analytical
tools.
● Understanding of economic concepts and tools that have direct managerial
applications.
● Sharpen their analytical skills through integrating their knowledge of the economic
theory with decision making techniques.

Contents:
Introduction to Economic Decision Making:

135
Define the Problem, Determine the Objective, Explore the Alternatives, Predict the
Consequences, make a Choice, Perform Sensitivity Analysis, Private and Public Decisions:
An Economic View.

Optimal Decisions Using Marginal Analysis:

Marginal Analysis and Calculus, Marginal Revenue, Marginal Cost, Profit Maximization,
Sensitivity Analysis, Calculus and Optimization Techniques.

Demand Analysis and Optimal Pricing:

The Demand Function, The Demand Curve and Shifting Demand, General Determinants of
Demand, Price Elasticity, Other Elasticities, Price Elasticity and Prediction.

Estimating and Forecasting Demand:

Consumer Surveys, Controlled Market Studies, Uncontrolled Market Data, Ordinary Least-
Squares Regression, Interpreting Regression Statistics, Potential Problems in Regression.

Production:

Short-Run and Long-Run Production, Optimal Use of an Input, Returns to Scale,

Least-Cost Production, Linear Production, Production with Fixed Proportions 207

Polynomial Functions, The Cobb-Douglas Function, Estimating Production Functions.

Cost Analysis:

Opportunity Costs and Economic Profits Fixed and Sunk Costs, Profit Maximization with
Limited Capacity: Ordering a Best Seller, Short-Run Costs, Long-Run Costs, Returns to
Scale, Economies of Scope.

Perfect Competition:

Shifts in Demand and Supply, Decisions of the Competitive Firm, Market Equilibrium,
Private Markets: Benefits and Costs.

136
Reference Book:

Samuelson, W.F, Marks, S.G. “Managerial Economics” 7th Edition, John Wiley and Sons,
Inc.

Course Title: E-Commerce

Course Code: BUS-5104

Course Learning Outcomes:

● Define fundamental concepts to various aspects of electronic commerce.

● Apply appropriate methods, theories, concepts to understand electronic commerce.
● Critically analyze the internal & external marketing activities in which business
operate & assess their significance for online trading platform.

Overview of E-Commerce.

Defining electronic commerce, Pure versus partial EC, Internet versus non-internet EC,
Electronic markets, Classification of EC by nature of the transaction .

E-Commerce Application.

Interdisciplinary nature of EC, The future of EC, Digital revolution and EC,The business
environment derives EC, EC business Models .

E-Marketplaces.

E-marketplaces components and participants, Types of E-marketplaces, Transactions,

intermediation and processes in E-commerce, Electronic catalogs and other market
mechanism.

Retailing in Electronic Commerce.

Internet marketing and electronic retailing, Characteristics of successful e-tailing, Size and
growth of b2c market, E-tailing business models, other b2c model and special retailing.

Consumer Behavior, Market research and Advertisement.

Consumer behavior in Online, Model of consumer behavior online, Consumer decision

making process, generic purchasing decision model, customer decision model in web
purchasing, online buyer decision support model, mass marketing, market segmentation.

B2B E-Commerce.

Concepts, characteristics and models of b2b e-commerce, market size and content of b2b, the
basic types of b2btransactions and activities, basic types of b2b marketplaces and services,
supply chain relationship in b2b.

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Reference Books:

Bidgoli, H. (2002). Electronic commerce. San Diego: Academic Press.

Course title: Capital Budgeting & Invest analysis

Course Code: Bus-5201

Course Learning Outcomes:

1. Students will be able to apply the concept of the traditional evaluation techniques
of capital budgeting analysis in business and personal capital investment
decisions. Students will be able to differentiate the cash flows that are relevant to
investment projects.
2. Students will be able to assess the impact of cost of capital on a firm’s value.
Students will demonstrate how the proper implementation of the capital budgeting
process adds value to a firm.
3. Apply several capital budgeting technique, appreciating the strengths and
weaknesses of the different techniques; Understand how to incorporate risk and
uncertainty into capital budgeting decisions and how capital budgeting is applied
in practice;
4. Understand and explain the capital structure theory, and how information
asymmetries affect it. Understand and explain the relevance, facts and role of the
dividend policy. Understand how corporate governance can contribute to firm
value
Course Contents

1. The Basics of Capital Budgeting: Concept & Definition, Importance of Capital

Budgeting, Generating Ideas of Capital Projects, Projects Classifications, Similarities
between Capital Budgeting and Securities Valuation, Capital Budgeting Evaluation
Technique, Comparison of the NPV and IRR method, Modified Internal Rate of
Return(IRR), Cash Flow Estimation, Identifying the Relevant cash flows, of Capital
Budgeting Project Evaluation.
2. Risk and Managerial (Real) Option in Capital Budgeting: The Problem of Project
Risk, Total Project Risk: Probability Tree Approach, Simulation Approach.
Contribution to Total firm risk: Firm Portfolio Approach, Managerial (Real) Options.
3. The Cost of capital:Definition, Significance of the cost of capital, The Concept of
the cost of capital: Opportunity cost, Cost of equity and the capital asset pricing
model (CAPM), Cost of equity: CAPM vs. Dividend-growth model, Weighted
Average cost of capital, Flotation Costs, Cost of capital and Investment analysis,
Calculation of the cost of capital, WACC and Investment Evaluation.
4. Risk Analysis in cost of capital: Introduction, Nature of risk, and Conventional
Techniques to Handle Risk, Sensitivity analysis, Statistical Techniques to Handle
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 Risk, Decision Tree for Sequential Investment Decisions, Utility Theory and Capital
Budgeting.
5. Risks and Uncertainties in Capital Investment: Concepts of Risks and
Uncertainties , Major Elements of Risks, Major Elements of Uncertainties, Reasons
for Managing Financial Risk ,Approaches of Managing Financial Risks, Techniques
of Measuring Risks, Approaches of Risk Evaluation.
6. Value-Driven Management and Lease Analysis: Arbitrage Valuation, Value and
Price, Value of Bonds, Value of Stock, Value of a company, Value of Currency, Case
problem. Overview of leases, Reasons for Leasing, Taxes and Leasing Cash Flow
analysis for lease vs Buy decisions Leasing and capital Investment decision, Current
leasing practice.
7. Investment Setting: Forms of Investment, The setting of investment objectives, Risk
and safety of principal, Current income vs. Capital appreciation, Liquidity
consideration, Tax factors, Measures of risk and return, Actual consideration of
required returns, Special rate of return, Inflation factor, Risks premium, Systematic
and unsystematic risk.
8. An Overview of Securities market: Primary Market, Secondary Market, Money and
Capital Market Instruments, Security trading process, Derivatives, Options, Futures,
Bonds, Common Stock &Asset Backed Securities.
9. Analysis and valuation of equity securities: Economic, Industry and Company
Analysis, Fiscal Monetary and govt. policies, Business cycle and leading indicators,
Money supply and stock price, Industry life cycles.
10. Bond analysis: Valuation & Strategy: Why buy bond? Bond market, Valuation and
Bond Management Strategy etc.
11. Stock Analysis: Valuation & Strategy: The present value Approach, stock Valuation
model, Constant growth model, Multiple growth model, Discount rate, Multiplier
approach to stock valuation
12. Investment in Real Asset:Advantages and disadvantage of real assets, Real estate as
an investment, Financing of real estate, Types of mortgages: Fixed, Variable &
Adjustable rate mortgages, Forms of real estate ownership, Real estate financing
companies in Bangladesh.
Text Book:
Fundamental of investment management by Geoffrey A. hirt & Stanley B. Block-7 th
EditionPublisher , McGra-Hill

Books Recommended:
1. Capital Budgeting Valuation: Financial Analysis for Today’s Investment Projects; H.
Kent Baker and Philip English, Editor; J.W. Wiley & Sons, Inc., 2011

Total Quality Management

139
Course Code: BUS 5202

Learning Outcomes:

1. Implement the principles and concepts inherent in a Total Quality Management

(TQM) approach to managing a manufacturing or service organization.

2. Understand the philosophies--including similarities and differences--of the gurus of

TQM in order to better evaluate TQM implementation proposals offered by quality
management organiza¬tions and consultants.

3 Successfully implement process improvement teams trained to use the various

quality tools for identifying appropriate process improvements. Assess exactly where
an organization stands on quality management with respect to the ISO 9000 quality
management standard and the Baldrige Award criteria. Develop a strategy for
implementing TQM in an organization.

Content

Introduction: Basic approach, TQM framework, Quality, Dimensions of quality,

Obstacles, Benefits.

Leadership: Characteristics of quality leaders, Seven habits of highly effective people,

The deming philosophy, Quality council, Core values, concepts and framework,
Strategic planning, decision making

Customer Satisfaction: Customer, Customer perception of quality, Feedback, Service

quality, Customer retention, TQM exemplary organization.

Employee involvement: Introduction, motivation, employee survey, empowerment,

teams, recognition and reward, performance appraisal.

Continuous process improvement: Process, The Juran Trilogy, Improvement

strategy, The PDSA Cycle, Problem solving method, Kaizen, Reengineering.

Benchmarking: Definition, reasons to benchmark, understanding current performance,

Learning from the data, using the finding, Pitfalls and criticisms of benchmarking.

Information Technology: Computer and the quality function, internet and other
electronic communication, Information quality issue, technology of the future,

Quality management system: Benefits of ISO registration, ISO 9000 series of

standards, ISO 9001 requirements, implementation, documentation, Internal audits

Quality by Design: Rationale for implementation, communication model,

140
 implementation, misconceptions and pitfalls,

Book Reference:

Besterfield, D .H, Michna, C. B, Total Quality Management, third edition, Publication:

Pearson Education (Singapore) Pte, Ltd.

Course title: Operational Research

Course Code: Bus 5203

Course Learning Outcomes:

Students successfully completing this course will acquire the mathematical skills needed to
progress through the School of Business Advanced MBA curriculum.
• Students will develop structured problem-solving skills. This includes:
✔ The ability to identify and define business problems;
✔ Recognition and adoption of appropriate analytical processes;
✔ Procurement, evaluation and processing of information relevant to business problems;
and
✔ Formulation of written communication of the results of the analysis.
• Students will be introduced to the application of quantitative techniques to business
problems. These techniques include:
❖ Decision analysis
❖ Forecasting
❖ Linear regression
❖ Linear programming
• Students will become familiar with the professional standards in presenting quantitative
analysis and communicating results. To this end, all assignments must meet minimal
standards to be acceptable. These standards address format, notation, and interpretation

Course Contents
1. Introduction to Operation Research: - Meaning, Evolution, approaches, techniques
and scopes of operations research, managerial application of Operation Research.
2. Decision Analysis: Steps involved in decision making, Type of Decision- making
environments, Decision making under uncertainty and risky situations, Decision Tree,
Bayesian Analysis, Utility Theory
3. Business Forecasting: Type of forecasting – Time- series models, Casual models and
Quantitative models.

141
 4. Linear Programming (LP): Nature of LP, Formulation of LP models. Solution of
LP maximization problems by a Graphical method and a Simplex method, Special
cases in LP.
5. Duality: Duality in LP. Dual from of the problem, Primal- Dual relationship, Dual
simplex method, Sensitivity Analysis as regards to changes in objective function and
constraints.
6. Transportation and Assignment Problem: Characteristics and assumption,
Transportation method and Assignment method.
7. Waiting Line and Queuing Theory: Characteristics of Queuing System, Single –
Channel Queuing model, Multichannel Queuing model, Constant Service Time
Model, Finite Population Model.
8. Game Theory: Types of game, Determination of value of game.
9. Network Analysis:- PERT/CPM background and development, stages in application
PERT networking analysis, CPM, Determination of CPM, Determination of earliest
expected & latest allowable times.
10. Inventory control: - Classification of Inventory control, EOQ model, inventory
control system, ABC Analysis, Advantages of EOQ model in management.
11. Sequencing and replacement model: Sequencing problem – processing through 2
machines, 3 machines – s jobs and k machines and traveling salesman problem.
Reference Book:

Handy A Taha Operation Research-An Introduction (New York), Mc Millan Publishing

Company.

Course Title: Organizational Development and Changes

Course Code: BUS-5204

Course Learning Outcomes:

1. Define organizational development and explain principle of organization development,
value and ethics, explain different processes.
2. Analyze the political and ethical factors which will ensure to make sound decision for the
development of organization.

142
3. Apply appropriate models, ways and concepts to analyze strategic issues in organizations
and to develop strategies for implementation.
4. Evaluate and synthesize information and existing knowledge from numerous sources and
experiences individually and collaboratively.
5. Develop different approaches in business at different contingencies.

Course Content
Introduction to organization development: Definition, tips for organization development,
management roles, functions, difference between organization development and management
development, limitations.
Organizational values and ethics: Meaning, types of OD values, organization development
assumptions, organization development values and ethics in Islam
Organizational Change: Meaning of change, forces of planned change, area of organization
change, resistance of changes and reasons for resistance, types for resistance, models of planned
changes
Managing organization development process :
Meaning of the concept managing organization development, objectives of organizational
development, types of information needed for diagnosis, common methods of diagnosis, OD six
box model-limitation of model, model for managing change.
Team Intervention: Meaning of team, meaning of group, difference between team and group,
purpose and conditions for a successful team, twelve Cs for team building, life cycle of team
building, team building process, and techniques of team building.
Organizational power: Meaning of organizational power, faces of power, theories of
organizational power, power style, power and authority, difference between power, authority
and influence forms power, measurement of power.
Organizational politics: Meaning of politics, faces of politics, theories or model of
organizational politics, limitations of Pfeiffer’s model, limitation of game theories, objectives of
organizational politics, and characteristics of organizational politics in Bangladesh.
Intergroup and third party peacemaking intervention: Meaning, objectives of
peacemaking, importance of peacemaking intervention, strategies peacemaking intervention,
basic steps of principled negotiation, methods of organization mirror intervention.
Consultant–client relationship: Meaning of consultant, relationship between consultant,
importance of consultant, model of consultant, role of consultant –client relationship, contents
and causes of consultant-client relationship.

Reference books:

Rahman,M.T, “Organization Development” ,1st edition Zahin publication

Course Title: Human Resource Planning

Course Code: HRM-6223

Course Learning Outcomes:

143
 ● Building a solid understanding of the organization’s chosen strategies
● Organization’s role in the broader society
● Exposing the students to a wide range of applications, examples, and descriptions In
part

Detail Course Syllabus:

Course Content
Introduction: The Role of Human Resources. Human Resource planning
process, Techniques of forecasting, Skills Needed for HRM. Today’s HRM
Challenges. Cases and Problems

Developing and Implementing .Strategic HRM Plans. Writing the HRM Plan.
Tips in HRM Planning
Recruitment
Chapter Introduction, The Recruitment Process, The Law and Recruitment,
Recruitment Strategies
The Selection Process
Criteria Development and Résumé Review and Interviewing
Compensation
Compensation and Benefits Compensation. Developing types of Pay Systems
Other Types of Compensation
Retention
Retention and Motivation of Retention. The Costs of Turnover. Retention Plans
Implementing Retention Strategies.

Training and Development

Training and Development of employee. Steps to Take in Training an Employee
Types of Training. Training Delivery Methods and
Designing a Training Program. Cases and Problems
Employee Assessment
Performance. Evaluation Systems. Appraisal Methods
Completing and Conducting the Appraisal

HR Management System
Three stages of HRMS development, Selection and design criteria for HRMS,
Core HRMS data entries

Succession Management
Definition, Importance of succession management, evolution of succession
management, Succession management process, Employee role in succession
management.

International HRM
Off shoring, Outsourcing, Staffing Internationally, International HRM

144
 Considerations

Book Reference:

McBey, K. J, Monica, Strategic Human Resource Planning, Second Edition, Nelson

Education

Course title: Compensation Management

Course Code: HRM-6222

Course Learning Outcomes:

3. Provide knowledge and the art of compensation practice and its role in promoting
companies ‘competitive advantage.
4. Prepared the graduates to assume the roles of competent compensation professionals
if they possess a grounded understanding of compensation practices and the
environments in which business professional plan, implement, and evaluate
compensation systems.

Course content

Introduction: Defining Compensation, Nature of Compensation, Wages Vs Salary, Extrinsic and

Intrinsic Compensation, A Historical Perspective on Compensation, Compensation and Organizational
Strategy, Compensation and other HR functions

The Pay Model and Compensation Strategy: The Employment Relationship, Transactional and
Relational Returns, A Pay Model, Compensation Objectives, Pay Policies, Pay Techniques, Strategic
Perspectives Toward Compensation, Developing a Total Compensation Strategy.

Designing Pay Levels and Pay Structure: Compensation Strategy-Internal Consistency. Shaping Internal
Structure. Structural Variation. Strategic Choice among Pay Structures, Designing Internally Consistent
Compensation System, Job-Based Approach, Job Analysis, Job Description & Evaluation.
Person-Focused Pay Structure: Skill-Based Pay Structure, Skill Plans, Skill Analysis, Major Decisions
in Skill Analysis, Competency-Based Pay Structure, Competency Analysis, Steps involved in
Competency-Based Pay Structure
Traditional Bases for Pay: Seniority and Longevity Pay, Designing Seniority and Longevity Pay
System, Merit Pay, Types of Merit Pay, Merit Pay and Performance Appraisal, Performance Appraisal
Methods, Performance Appraisal Biases, Requirement to Link Pay to Performance
Incentive Pay: Exploring Incentive Pay, Types of Incentive Plans, Individual Incentive Plans, Group
Incentive Plans, Companywide Incentive Plans, Designing Incentive Pay Program.
Employee Benefit and Services: Growth of Employee Benefits, The Value of Employee Benefits,

145
Factors Influencing Choice of Benefit Package, Discretionary Benefits, Components of Discretionary
Benefits, The Costs of Discretionary Benefits, Legally Required Benefits, Retirements and Savings Plan
Payments, Defined Benefit Plans, Defined Contribution Plans, Hybrid Plans, Severance Pay, Health
Insurance Programs, Services, Employee Assistance Programs, Family Assistance Programs, Wellness
Programs.

Contemporary Strategic Compensation Challenges: Compensating Executives, Executive

Compensation Packages, Principles and Process for Setting Executive Compensation, Compensating
Flexible Workforce, Pay and Employee Benefits for Contingent Workers and Flexible Workforce.
Pay Delivery Administration: The Budget Process, Administration of Pay, Tools for Pay
Administration, Other Compensation Administration Issues.
Legal Aspects of Compensation Management: Industrial And Labor Laws related to Salary and Wages
Administration, Wages and its Payment, Wage Board, Wage Commission, Pay Commission.

Reference Book:
Henderson, R.I, Compensation Management, 10th edition, Pearson Publication

Course Title: Strategic Human Resource Management

Course Code: HRM-6224

Course learning outcomes:

1. Define and explain different HR strategies so that students can make them quality human
resources.
2. Critically analyze the internal and external environments in which businesses operate and
assess their significance for strategic HR planning.
3. Apply appropriate strategies, theories and concepts to analyze HR strategic issues in
organizations and to develop HR strategies for organization development.
4. Evaluate and synthesize information and existing knowledge from numerous sources and
experiences individually and collaboratively.
5. Develop different HR strategies in different forms of business at different contingencies.

Course Content
Introduction to strategic management: process of strategic management,
HR strategies: HR strategies, purpose of HR Strategies, overall HR strategies, Specific HR
strategies, criteria for an effective HR strategy, Developing HR strategies

The strategic role of HR :The strategic nature of HR, The strategic partner model ,What being
strategic means , The strategic role of HR, directors, The strategic role of heads of HR

146
 functions, The strategic role of HR business partners, The strategic, contribution of HR advisers
or assistants

Performance Appraisal - job enrichment - career planning – communication - empowerment

facilitators: concerns of management - concerns of trade unions - concerns of frontier officers /
Strategic supervisors - concerns of workers - IR scenario - trainability – outsourcing
Socialization, Training and development: Strategic choice-definition-assumption of
socialization-process of socialization, meaning of training-types of training-and important
issues

Talent management strategy: Talent management defined, the process of talent management,
developing a talent management strategy, process related strategic responses and strategic HRD
system - and structure related strategic responses and strategic HRD system

HRD system practices: SHRD fundaments - SHRD initiatives - working conditions & family welfare
- HR dept. / function - training PA Job enrichment - career planning – communication -
empowerment facilitators: concerns of management - concerns of trade unions - concerns of
frontier officers / Strategic supervisors - concerns of workers - IR scenario - trainability -
outsourcing.

Learning and development strategy:

Strategic human resource development (SHRD) Strategies, for creating a learning culture
Organizational learning, strategies Learning organization strategy, Individual learning strategies
High-performance strategy High, performance, work system, defined, Characteristics of a high-
performance work system, Components of an HPWS, Impact of high-performance work
systems. Developing a high-performance strategy, corporate social responsibility strategy:
Strategic CSR defined, CSR activities , The rationale for CSR , Developing a CSR strategy

Compensation: equity, legal issues in compensation, executive compensation, labor relations: why
employee unions, collective bargaining, failure to reach agreement, unions today

Reward strategy :
Reward strategy defined, Why have a reward strategy? Characteristics of reward strategies, The
structure of reward, strategy The content of reward strategy Guiding Principles, Developing
reward strategy, Effective reward strategies capability 192

Global SHRM: How global HRM differs domestic hrm? assessing culture, strategic hr issues in global
assignments

Recommended Books:

Mello,J.A, Strategic Human Resource Management,2nd Edition, Thomson publication

Course Title: International Human Resource Management

Course Code: HRM-6225
Course Learning Outcomes:

147
● Discuss the issues, opportunities and challenges pertaining to international HRM.

● Develop competency in dealing with cross cultural situations

● Explain the strategic and functional roles of HRM in various international contexts,
especially in areas such as recruitment and selection, performance management,
training, learning and development, career management, compensation, motivation
and repatriation

Course Content
Introduction to IHRM: Definition, The drivers of internationalization of business. The
different setting of International Human Resource Management. Development of IHRM.
Difference between IHRM and Domestic HRM. Models of IHRM-Matching model,
Harvard Model, Contextual Model, 5P Model European Model. SHRM: Evolution of
MNE‘s, Business strategies, IHRM Strategies, SIHRM. Barriers in effective global HRM.
Sociocultural context, Organizational dynamics and IHRM: Role of culture in
International HRM, Country and Regional Cultures, Country Culture versus MNE
Culture. Culture and employee management issues/ impact of Country culture on IHRM.
Strategies for International Growth: Exploiting global integration-The logic of global
integration, differentiation, Mastering expatriation, beyond the traditional expatriate
model, the limits of global integration. Becoming locally responsive: The roots of
responsiveness, understanding diversity, responding to diversity, the challenges of
localization. Managing alliances and joint ventures - IHRM and International Alliances,
IHRM and International Joint Ventures.
International Workforce planning and staffing: International labor market,
International Recruitment function; head-hunters, cross-national advertising, e-
recruitment; International staffing choice, different approaches to multinational staffing
decisions, Types of international assignments, Selection criteria and techniques, use of
selection tests, interviews for international selection, international staffing issues,
Successful expatriation, role of an expatriate, female Expatriation, repatriation, re-entry
and career issues.
Developing Global Mindset: Global Leadership, Cross cultural context and
international assignees, Current scenario in international training and development,
training & development of international staff, types of expatriate training, sensitivity
training, Career Development, repatriate training, developing international staff and
multinational teams, knowledge transfer in multinational companies.
Performance Management: Performance Management and MNE, Constraints in goal
attainment, performance management cycle, Performance Management of International
Assignees, third and host country employees, issues and challenges in international
performance management, country specific performance management practices.
International Compensation: International compensation and international assignees,
Forms of compensation, key components of international compensation, Approaches
to international compensation, compensation practices across the countries, emerging
issues in compensation management.
International Employment Laws: Establishment of labor standards by International

148
 Institutions, The global legal and regulatory context of MNE, The International
framework of Ethics and Labor standards, Key issues in International Industrial
Relations, Trade Unions and MNE‘s, Response of Trade Unions to MNE’s, Non-
Union worker representation.
International Workforce: Working with multicultural and ethnic groups, Health and
safety and International Assignees, Crisis Management, Global HR Shared Services,
Managing HR in virtual organization.
International HRIS: HRIS: Meaning, Role of IT in HR, Designing of HRIS,
Applications of HRIS in Employee Management, Limitation of HRIS.

Book Reference:

Harzing A, Ashly, International Human Resource Management, 14th edition,SAGE

Publications Ltd.

Course Title: Consumer Behaviour

Course Code: MKT 6213

Course Learning Outcomes: At the end of the course, the participants will:

● Get familiar with the definitions and concepts of consumer behaviour

● Build a strong foundation for critical thinking in the field of consumer behaviour
● Identify the major factors that shape consumer behaviour (e.g. personality,
motivation, needs, personal factors)
● Analyse the influence of culture and subculture on consumer buying preference

Introduction: The Impact of the Digital Revolution on Consumer Behaviour

Definition of consumer behaviour, Development of the marketing concept and the discipline
of consumer behaviour, Customer value, Satisfaction, Retention, Marketing ethics and Social
responsibility

Consumer Research

149
Consumer research paradigms: quantitative research; qualitative research; consumer research
process

Market Segmentation

Definition, Bases of segmentation, Criteria for effective targeting of market segments,

Implementing segmentation strategies

Consumer Motivation

Dynamics of motivation, Types and systems of needs, The measurement of motives

Personality and Consumer Behaviour

What is personality, Theories of personality, Personality and understanding consumer

diversity, Brand personality, Self-image

Consumer Perception

Elements of perception, Dynamics of perception, Consumer imagery

Consumer Learning

Behavioural learning theories, Cognitive learning theories, Measures of consumer learning

Consumer Attitude Formation and Change

Define attitude, Structural model, Attitude formation, Strategies of attitude change

Communication and Consumer Behaviour

Components of communication, communication process, Persuasive communication

Reference group and family influences

Power of reference group, Selected consumer related reference group, Celebrity and other
reference group approach, Family life cycle

150
Social Class and Consumer behaviour

Define social class, Lifestyle profile of the social class and mobility, Geodemographic
clustering Selected, Selected consumer behaviour applications of social class

The Influence of Culture on consumer Behaviour

Define culture, Measurement of culture

Subcultures and Consumer Behaviour

Subculture: nationality, religious, geographic & regional, age, gender

Cross Cultural Consumer Behaviour

Cross cultural consumer analysis, multinational strategies: global versus local, Cross cultural
psychographic segmentation

Consumer Influence and the Diffusion of Innovations

Opinion leader and dynamics of the opinion leadership process, The motivation behind
opinion leadership, Measurement of the opinion leadership, Diffusion process, Adoption
process

Consumer Decision Making and Beyond

Level of consumer decision making, Models of consumer, Model of consumer decision

making, Relationship marketing.

Reference Books

Schiffman, L. and Kanuk, L. “Consumer behaviour.”11th Edition, Prentice-Hall.

151
Course learning outcome: Course Title: Marketing Research

Course Code: MKT-6214

Course learning outcomes:

1. Define and explain different terms of marketing research.
2. Critically analyze the marketing research problems and management research problems.
3. Apply qualitative and quantitative research design in solving marketing research problems.

Introduction of Marketing Research

Classification of marketing research, MR process, Role of MR in Marketing decision

making, Decision factors to MR, Marketing research suppliers

Defining the marketing research problem and developing an approach

Process of defining Problem & developing approach, Environmental context of

problem, Management decision problem & Marketing research problem, How to
define marketing research problem, Components of approach, analytical models,
Hypothesis
Research design

Research design definition, classification, Differentiation between exploratory and

conclusive research, Exploratory research, descriptive research, causal research,
Writing a marketing research proposal.

Exploratory research design: Secondary data

Definition and comparison of primary data & secondary data, Advantages &
disadvantages of secondary data, Classification, criteria for using secondary data

Exploratory research design: Qualitative research

Qualitative versus quantitative research, Rationale for using qualitative research,
Focus group: characteristics and application, Depth Interview: characteristics and
application, Projective techniques: types & applications
Descriptive research design

152
Survey methods & observation methods

Measurement & scaling

Defining measurement & scaling, Primary scales of measurement: Nominal, ordinal,

interval &ratio, Comparative scaling techniques: Paired comparison, rank order,
constant sum & Q sort and other procedures.
Non-comparative scaling techniques
Continuous rating scale and itemized rating scale: Likert, semantic & staple
Questionnaire

Questionnaire definition, Objectives &Questionnaire design process

Sampling
Defining Population, Sample & census, Sampling Design process, Non-probability
sampling design process: Convenience, judgmental, quota & snowball sampling,
Probability sampling design process, Simple random sampling, systematic, stratified,
cluster & others

Field work & data collection process

Selection, training, supervision, evaluation of field workers.

Data Preparation

Data preparation process

Frequency distribution & hypothesis testing

Statistics associated with Frequency distribution, Introduction to hypothesis testing

Factor analysis

Statistics associated with Factor analysis

Report preparation and presentation

Report preparation and presentation process

153
Reference Book:
3. Malhotra, N.K. Marketing Research:An Applied Orientation, 8 th edition, Dorling
Kindersley(India) Pvt. Ltd.
4. Chisnall, P. (2005). Marketing research. London: McGraw-Hill.
5. McDaniel, C. and Gates, R. (2019). Marketing research. Singapore: John Wiley &
Sons, Inc

Course Title: International Marketing

Course Code: MKT-6215

Course Learning Outcomes:

1. Identify the comprehensive theoretical and practical competencies
2. Discuss the international marketing management in turbulent global environments.
3. Develop your competencies in analytical skills.

Introduction to International marketing and its Global Linkages: Definition-

Globalization and international business - The need for international business - Entry
modes/collaborative strategies of international business - External influences on
international business: the political and legal environments, the economic environment.

The Cultural Context of International Business:

Basic Aspects of Society and Culture
High- and Low- Context Cultures
Hofstede’s Cultural Typology
The Self-Reference Criterion and perception -Diffusion Theory
Marketing Implications of Social and Cultural Environment-Training in Cross Cultural
Competency

International Trade Theory & Management Implications: Mercantilism - Absolute

advantage - Comparative advantage - Some assumptions and limitations of the theories
of specialization - Huckster-Ohlin theory - The product life cycle theory- New trade
theory - National competitive advantage: Porter’s diamond model.

The Political, Legal, and Regulatory Environments of Global Marketing

154
The Political Environment
International Law-Sidestepping Legal Problems: Important Business Issues-Conflict
Resolution, Dispute Settlement, and Litigation-The Regulatory Environment

Global Information Systems and Marketing Research

Information Technology for Global Marketing-Information Subject Agenda-Formal
Market Research-Current Issues in Global Marketing Research
The Marketing Information System as a Strategic Asset-An Integral Approach to
Information Collection

Going Global: Segmentation, Targeting, and Positioning

Global Marketing Segmentation-Global Targeting
Selecting a Target Market Strategy
Product Positioning

Sourcing Strategies: Exporting and Importing

Organizational Export Activities
National Policies Governing-Exports and Imports
Tariff Systems-
Organizing for Exporting in the Manufacturer’s Country-Organizing for Exporting in the
Market Country-Export Financing and Methods of Payment and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Licensing Global Strategic -International in Developing Countries-Cooperative
Strategies in Japan-Cooperative Strategies in South Korea-Cooperative Strategies in
United States: Targeting the Digital Future-Market Expansion Strategies

Strategic Elements of Competitive Advantage

Industry Analysis: Forces Influencing Competition
Competitive Advantage-Global Competition and National Competitive Advantage-
Current Issues in Competitive Advantage

155
Product and Brand Decisions
Basic Product Concepts
-Global Brand Development
Product Saturation Levels in Global Markets-Attitudes toward Foreign Products-Extend,
Adapt, Create: Strategic Alternatives in Global Marketing-New Products in Global
Marketing- The International Product Trade Cycle Model

Pricing Decisions
An overview of pricing concept
Global Pricing Objectives and Strategies
Environmental Influences on Pricing Decisions
Global Pricing: Three Policy Alternatives
Gray Market Goods
Dumping, Transfer Pricing and Countertrade

Global Marketing Channels and Physical Distribution

Channel Objectives and Constraints
-Selection and Care of Distributors and Agents-Distribution Channels: Terminology and
Structure-Global Retailing-Innovation in International Retailing-Channel Strategy for
New Market Entry-Physical Distribution and Logistics Management

Global Marketing Communications Decisions : (Advertising and Public Relations)

Global Advertising-Advertising Agencies: Organizations and Brands-Creating Global
Advertising-Global Media Decisions-Public Relations and Publicity

Global Marketing Communications Decisions : (Sales Promotion, Personal Selling,)

Special Forms of Marketing Communication-New Media
Sales Promotion-Personal Selling-Special Forms of Marketing Communication: Direct
Marketing, Event Sponsorship, and Product Placement-New Media

Leading, Organizing and Controlling the Global Marketing Effort

● Introduction to leading and organizing in the global environment

156
 ● Global Marketing Management Control
● The Global Marketing Control
● The Global Marketing Audit

Reference Book:

Onkvisit, S. and Shaw, J. (2012). International marketing. London: Routledge.

Course Title: Promotional Management & Strategy

Course Code: MKT-6211

Course Learning Outcomes:

1. Develop the learner’s advertising and promotion related skills.
2. Describe, explain and apply basic marketing & advertising concepts.
3. Describe the various components of advertising within organizations for decision making.

An Introduction to Integrated Marketing Communication

Integrated Marketing Communication (IMC), Promotional Mix (Advertising, Direct
Marketing, Internet/Interactive Marketing, Sales Promotion, Publicity/Public Relations,
Personal Selling), Classification of Advertising

The Role of IMC in Marketing Process

Marketing and Promotions Process Model

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other
Marketing Communication organization
Participants in IMC process (Advertiser, Advertising Agencies, Specialized Services, and
Collateral Services)

Perspectives of Consumer Behavior

Consumer Decision Making Process, Environmental Influences on Consumer Behavior.

The Communication Process

A Basic Model of Communication Process, Analyzing the Receiver, The Response Process,
Cognitive Process of Communication.

Source, Message and Channel Factors

Three Basic Categories of Source Attributes (Credibility, Attractiveness, Power), How the
Structure of a Persuasive Message can Influence its Effectiveness, Common Types of Message
157
 Appeals.

Establishing Objectives and Budgeting for the Promotional Program

Determining IMC Objectives, Sales Versus Communication Objectives, DAGMAR Approach,
Budgeting Approaches.

Creative Strategy: Implementation and Evaluation

Advertising Appeals, Categories of Advertising Appeals, and Numerous Ways by which
Advertising Message can be Presented or Executed.

Reference Book:

1. Belch, G. and Belch, M. Advertising & promotion. McGraw Hill Education.

2. Shimp, T. and Andrews, C. (2007). Advertising, promotion, and other aspects of

integrated marketing communications. Mason, OH: Thomson/South-Western.

Course Title: Financial Management

Course Code: FIN-6203

Course Learning Outcomes:

1. Define & explain different forms of Principles of Financial Management & corresponding
environment.
2. Critically analyze the internal & external business Principles of Financial Management in
which business operate & assess their significance for Principles of Financial Management.
3. Apply appropriate methods, theories, concepts to analyze Principles of Financial
Management issues in organizations & to develop methods for implementation.

Introducing Financial System.

Finance, Management, Financial Management, Major decisions taken in finance, Major

functions of finance, Differences between finance & accounting, Goal.

Risk & Return.

Definition of Risk, Source of risk, Risk preference, Probability distribution, Expected return,
Standard deviation, Coefficient of variation, Risk & Return of a portfolio, Diversification,
Systematic risk, Unsystematic risk, problem solving.

Organizational Goals and Objectives.

Objective of a firm(wealth maximization),Analyze Agency problem, Evaluate Agency cost,

Evaluating objective of a firm(wealth maximization), Agency problem, Agency cost.

158
Business & financial environment.

Financial Institution, financial markets, primary market, secondary market, stockholders,

stakeholder.

Money Market and capital Market.

Common stock, dividends, money market, capital market, bond, preferred stock, Capital gain.

Financial statements & Ratio analysis.

Meaning of financial statements, types of financial statement(Income statement, balance

sheet, statement of retained earnings, statement of cash flow, Liquidity ratio, Activity ratio,
Debt ratio, profitability ratio, problem solving.

Time value of money.

Meaning of time value of money, Future value, Compounding, present valued, discounting,
Annuity, Ordinary annuity, annuity due, Future value of an annuity, Present value of an
annuity, Perpetuity, Annual compounding, semiannual compounding.

Capital Budgeting.

Definition, Motives of capital budgeting, Steps in the capital budgeting process, Basic
terminology, Capital budgeting techniques, Payback period, average rate of return, NPV,
IRR, profitability index, Problem solving.

Cost of Capital.
Meaning of cost of capital, significance of cost of capital, capital components, cost of debt,
cost of equity, cost of newly issued common stock, cost of preferred stock, The CAPM
approach, WACC approach, steps of calculating WACC approach, problem solving.

Leverage.

Meaning, types of leverage, operating leverage, degree of operating leverage, financial

leverage, degree of financial leverage, total leverage, problem solving.

Capital Structure.

Definition, types of capital, pecking order, the optimal capital structure, capital structure &
firm value, the EBIT-EPS approach to capital structure, problem solving.
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Dividend Policy.

Definition, Dividend irrelevance theory, dividend relevance theory, factors affecting dividend
policy.

Reference Books:

Pandey, I. (2015). Financial management. New Delhi: Vikas Publishing House PVT LTD.

Course Title: Financial Institutions & market

Course Code: FIN-6204

Course Learning Outcomes:

1. Define & explain different forms of Financial Institutions & market & corresponding
environment.
2. Critically analyze the internal & external business Financial Institutions & market in which
business operate & assess their significance for Financial Institutions & market.
3. Apply appropriate methods, theories, concepts to analyze Financial Institutions & market
issues in organizations & to develop methods for implementation.

Define financial system

Introducing financial system: Definition of financial system, functions of the financial system,
role of financial system in the economy
Explain the functions of the financial system, role of financial system in the economy
Analyze economic system

circular flows of income, payments & production in the economic system , economic system,
circular flows of income, payments & production in the economic system
Financial system in Bangladesh

Analyze Role of markets in the economic assemblage/economy

evaluate types of markets in the economic system, overview of financial markets

Evaluating financial markets: financial system in Bangladesh, Role of markets in the economic
assemblage/economy, types of markets in the economic system, overview of financial markets
Banks & Financial Institutions

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 Central Banks
Retail and Commercial Banks
Internet Banks
Credit Unions
Savings and Loan Associations
Investment Banks and Companies
Brokerage Firms
Insurance Companies
Mortgage Companies

FINANCIAL MARKETS

Physical asset versus financial asset markets

Spot versus futures markets
Money versus capital markets
Primary versus secondary markets
Private versus public markets

Types of Stock Market Transactions

Initial public offering (IPO) market

STOCK MARKETS AND RETURNS
Stock Market Reporting
STOCK MARKET EFFICIENCY
Levels of Market Efficiency If markets are truly efficient, then stock
Weak-Form Efficiency, Semi strong-Form Efficiency, Strong-Form Efficiency

Reference Books:

1. Mishkin, F.S and Eakins, S. Financial Markets and Institutions,8th Edition, Pearson
Publication

Course Title: Corporate Finance

Course Code: FIN-6205

Course Learning Outcomes:

1. Analyze the conceptual background for corporate financial analysis.

2. Develop the theoretical framework for understanding and analyzing major financial
problems of modern firm in the market environment.

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 3. Execute necessary knowledge in evaluating different management decisions.

Introduction to Corporate Finance.

Corporate Finance, Financial Management, Corporate Firm, Major decisions taken in

corporate finance. Differences between finance & accounting, Goal/objective of a corporate
firm (wealth maximization).

Corporate Finance Business environment.

Agency problem, Agency cost, Agency Relation. Secondary market, stockholders,

stakeholders, Common stock.

Financial statements &Cash Flow.

Meaning of financial statements, types of financial statement, bond. Income statement,

balance sheet, statement of retained earnings, statement of cash flow, Liquidity ratio. Activity
ratio, Debt ratio, profitability ratio, problem solving. Major functions of finance, primary
market, preferred stock, Capital gain. Dividends, money market, capital market.

International Corporate Finance.

Terminology, Foreign Exchange Market, Exchange Rate. Purchasing Power Apriority,

Absolute Purchasing Power Priority, Relative Purchasing Power Priority. Exchange Rate
Risk, Short-term Exposure, Short-term Exposure, Long-term Exposure.

Dividend policy.

Definition, Dividend irrelevance theory, dividend theory, factors affecting dividend policy.

Risk & Return.

Risk & Return of a portfolio, Diversification, Systematic risk, Unsystematic risk, Expected
return, Standard deviation, Coefficient of variation, Definition of Risk, Source of risk, Risk
preference, and Probability distribution, problem solving.

Cost of Capital.

Meaning of cost of capital, significance of cost of capital, Capital components, cost of debt,
cost of equity, cost of newly issued common stock, and cost of preferred stock. The CAPM
approach, WACC approach, steps of calculating WACC approach, problem solving.

Leverage.

Meaning, types of leverage, operating leverage, degree of operating leverage, financial

leverage, degree of financial leverage, total leverage, problem solving.

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Capital Structure.

Definition, types of capital, pecking order, the optimal capital structure, capital structure, firm
value, the EBIT-EPS approach to capital structure, problem solving.

Reference Books:

Ross,S.A, Corporate Finance (Tenth Edition), McGraw-Hill Education

Course Title: Financial Analysis & Control

Course Code: FIN 6202

Course learning outcomes:

1. Define financial analysis, importance of financial analysis types of financial analysis,
tools & techniques of financial analysis, concept of financial statement &financial
Report and explain.
2. Critically analyze the parties demanding financial statement information, factors
affecting demand for financial statement information, market forces & the supply of
financial Statement Information etc.
3. Apply appropriate tools & techniques of financial analysis, concept of financial
statement & financial report for implementation.

Content:

Introduction and Financial Statement Information: Concept of Financial Analysis,

Importance of Financial Analysis Types of Financial Analysis, Tools & Techniques of
Financial Analysis, Concept of Financial Statement &Financial Report.

Introduction and Financial Statement Information: Parties Demanding Financial

Statement Information. Factors Affecting Demand for Financial Statement Information.
Market Forces & the Supply of Financial Statement Information.

Financial Statement Analysis: Concept & Significance of Financial Statement Analysis.

Techniques of Financial Statement Analysis.

Shareholders’ Equity Statement Analysis: Reformulating the Statement of Owners’

Equity. Payout & Retention Ratios. Shareholders Profitability. Growth Rates. Dirty Surplus
Accounting. Issues of Shares in operations.

Balance Sheet & Income Statement Analysis: Reformulation of Balance Sheets. Issues in
Reformulating Balance Sheets. Reformulation of Income Statements. Issues in
Reformulating Income Statements. Tax Allocation

Balance Sheet & Income Statement Analysis: Comparative Analysis of Balance Sheet &
income Statement, Common Size Analysis, Trend Analysis.

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 Ratio Analysis: Concept and uses. P/E Ratios & Growth, The Analysis of Transitory
Effects on P/E Ratios Mathematical Problem. Du-Pont System analysis.

Cash Flow Statement Analysis: Free Cash Flow. GAAP Statement of Cash Flows &
Reformulated Cash Flow Statements.

Analysis of Growth & Sustainable Earnings: Concept of Growth, Analysis of Changes in

Profitability & Sustainable Earnings, Analysis of Changes in Operations.

Activity Based Costing: Activity Based Costing, Difference between ABC and general
costing system. First Stage Allocation and Second stage allocation. Mathematical problem
and Solution.

Financial Distress Analysis: Financial Distress Analysis, concept and why use as an
important tool in Financial Analysis and control. And Mathematical Problem.

Productivity & Profitability: Concept of Productivity. Relationship between Productivity

& Profitability, Measurement of Productivity

Reference Books:

1. Subramanyam, K.R., Bernstein, L. A. , Wild, J, Financial Statement Analysis, Mcgraw Hill

publication

2. Keiso, D. E., Kimmel, P. D., Weygandt, J. J., Advanced Accounting,Wiley Publication.

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