Task No.
1 – ESSAY
Answer the questions that are being asked. Read the questions carefully and ensure you
understand what is being asked before you begin writing.
Social media have transformed political participation in the Philippines by giving the Filipinos an
easy to access information hub. However, social media diffuses challenges which include
dissemination of disinformation and divisive rhetoric. Such wide-scale prevalence of fake news
particularly during election seasons has confused and polarised much. The impact of processed
narratives of political candidates on candidate perception overshadow some of the originals. For
the ordinary Filipino, systemic challenges such as corruption, political dynasties and divisive
rhetoric. Corruption breeds a lack of trust from ordinary citizens in government, which denies
citizens the ability to look upward towards their system for justice and progress. Political
dynasties deny fresh blood into the political system and continue creating inequalities as power
is concentrated in a few families. Such divisive rhetoric shall accompany social media in
deepening divisions in society, creating an atmosphere heavy with hostility and mistrust.
In conclusion, politics can be viewed as the underlying point of social media activity and cinema,
which has of course changed the perspectives and conversations of the society. The portrayal
of nations, ideologies, and other political controversies in films and social media does in fact
control people’s perceptions as to what is the ‘ideal’ opinion as opposed to what lies beyond the
screen. Social Media allows the public to mobilize over certain causes, and cinema can
sometimes provide perspective over certain political events and issues. Nevertheless, it suffers
from the same negative aspects i.e. hostile conversations and antagonistic narratives all which
foster more divisions within society.Such inflamed speech will accompany social media in
widening societal differences, creating a hostile and mistrustful environment.
Ultimately, politics can be considered as the underlying point of social media activity and
movies, which has undoubtedly altered societal attitudes and conversations. The portrayal of
nations, ideologies, and other political disputes in films and social media does, in fact, shape
people's conceptions of what constitutes the 'ideal' viewpoint as opposed to what exists beyond
the screen. Social media enables the people to mobilize around specific causes, and movies
can occasionally provide perspective on certain political events and topics. Nonetheless, it
suffers from the same negative elements, namely unpleasant conversations and adversarial
narratives, all of which encourage further divisions inside.
Task No. 2 – Reflection Paper
Find an online or print magazine and choose a featured celebrity, then
answer the questions:
● How is this celebrity portrayed in the magazine?
● What kind of roles does the celebrity take in?
● How do these portrayals associate with specific cultural values?
I chose Alex Gonzaga as one of those featured
in the tenth anniversary cover story of Bazaar
Vietnam. In the article, she is presented as a
bright star and wide-ranging in her talents known
for comedy, YouTube vlogs, and television
appearances. She is also present in the comedy,
YouTuber rising actress category from being
featured in the Netflix movie Love the Way You
Lie and co-hosting Noon time show Lunch Out
Loud. This portrayal personifies her as an
entertainer being such a versatile individual.
Alex Gonzaga can be described under various
capacities like a comedian, YouTuber, actress,
and TV host at different career points. For
instance, her acting may be considered as
showing versatility between comic and poignant note with the film Love the Way You Lie.
Further, it provides him a stamp of being a humorous character in the entertainment industry of
the Philippines while he participates in hosting Lunch Out Loud and making guests feel
comfortable and engaged with his fun and lively energy. The versatility of this actor is captured
in both writing and unscripted renderings of his performances, making it appealing to many
viewers as well.
Her representation in Philippine show business carries diverse values of culture. Sometimes
described as therapeutic, humor becomes an integral part of entertainment in Filipino culture.
Such a trait stirs Alex Gonzaga alongside the basis of joy and humor because her funny
demeanor ties with the importance of happiness and humor. Such a great number of audiences
contribute to YouTube in terms of value because of relatability and authenticity in the media
environment today, especially to the younger ones. Love the Way You Lie also encompasses
love relationships and family, making them somehow touching topics in Filipino culture.
In conclusion, Alex Gonzaga's performance in Bazaar Vietnam proves her versatility and
relatability as far as an entertainment figure is concerned. From such roles-a comedian, an
actor, or even as a host-she carries those core cultural values of happiness, authenticity, and
importance of relationships in her inhabiting personas, making her a star and eminent persona
in Filipino as well as world media.
Task No. 3 – Make your Product or Service
Design a new product or service inspired by Philippine popular culture that
incorporates the principles of the experience economy. Use the following guide:
Name of Product/Service:
Kulay Kalye: Community Street Art Workshops
Target Audience:
Filipino youth and families from underprivileged communities.
Key Features:
Hands-on workshops led by local artists, collaborative mural-making, affordable take-home art
kits, and cultural storytelling that connects participants to their roots.
Connection to Culture:
It celebrates Filipino creativity, resilience, and community spirit by turning local spaces into
murals inspired by heritage, folktales, and traditions.
Marketing Plan:
Collaborate with barangays and NGOs, share participant stories and mural transformations on
social media, recruit volunteer artists, seek local business sponsors, and launch a crowdfunding
campaign for wider reach.
