.

Media and
Information
Literacy
Quarter 3 – Module 1:
Media and Information Literacy
(MIL) and MIL-Related Concepts
Media and Information Literacy – Grade 12
Alternative Delivery Mode
Quarter 3 – Module 1: Media and Information Literacy (MIL)
and MIL-Related Concepts
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in
any work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this module are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to use
these materials from their respective copyright owners. The publisher and authors
do not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: Rachelle V. Toston
Editors: __________________
Reviewers: Dr. Aimee T. Amistoso
Illustrator: _____________
Layout Artist: _____________
Management Team: Dr. Joseph Irwin Lagura

Division EPS In Charge of LR- Dr. Neolita Sarabia

Regional ADM Coordinator: _____________
CID Chief: Dr. Beatriz C Luga
Division ADM Coordinator: ______________

Printed in the Philippines by ________________________

Department of Education –Tagbilaran City Schools Division

Office Address: Rajah Sikatuna St Dampas District

Tagbilaran City
Telefax: ____________________________________________
E-mail Address: ____________________________________________
 Media and
Information
Literacy
Quarter 3 – Module 1:
Media and Information Literacy
(MIL) and MIL-Related Concepts

Organize a creative and interactive symposium

for the community focusing on being a media and
information literate individual.
Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy for Grade 12 Alternative Delivery
Mode (ADM) Module on Media and Information Literacy (MIL) and MIL-Related
Concepts!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Parents/Guardians

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

For the learner:

Welcome to Media and Information Literacy Grade 12 Alternative Delivery Mode

(ADM) Module on Media and Information Literacy (MIL) and MIL-Related Concepts!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

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 What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

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 References This is a list of all sources used in developing
this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the nature of Media and Information Literacy. The scope of this module permits it to
be used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

The module is divided into two lessons namely:

 Lesson 1 – Introduction to Media and Information Literacy
 Lesson 2 – Responsible Use of Media and Information

After going through this module, you are expected to:

1. Describe how communication is influenced by media and information.
2. Identify the similarities and differences between and among media literacy,
information literacy, technology literacy, and related terms.
3. Discuss responsible use of media and information.
4. Display comprehension and creativity by creating an artwork about a media-
literate and media-responsible individual.

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 What I Know

Pretest

Directions: Choose the letter of the best answer. Write the chosen letter in your
notebook.

1. Choose the most appropriate description of communication.

a. The act of conveying meanings from one entity to another through the
use of mutually understood signs, symbols, and semiotic rules.
b. The ability to access, evaluate, and create media in a variety of forms.
c. The essential skills and competencies that allow individuals to engage
with media and other information providers effectively.
d. The transmission and reception of electromagnetic waves of radio
frequency, especially those carrying sound messages.
2. Physical objects used to communicate (radio, TV, computers, film) are called:
a. information
b. framework
c. media
d. journals
3. Which of the following is NOT a major role of media in our lives?
a. leisure
b. learning
c. communication
d. cyberbullying
4. As Grade 12 learners, you must be aware that we are living in the 21st
Century, where people are dependent on:
a. printing press
b. technology
c. typewriters
d. clay tablets
5. What does one mean by literacy?
a. The opportunity to act independently or decide without authorization.
b. The competence or knowledge in a specified area.
c. The skill, tendency, or property of interacting well with others.
d. The obligation or willingness to accept responsibility for one's actions.
6. This refers to the platform which one uses:
a. target audience
b. form or style
c. key content Key to answers on page 22.
d. medium or format

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 Lesson
Introduction to Media
1 and Information Literacy

What’s In

What is communication? Why do we communicate? And how do we

communicate? Give concrete examples of the two basic types of
communication: non-verbal and verbal. Write the answer of all these
questions in your Media and Information Literacy (MIL) notebook.

Notes to the Parents/Guardians

Let the learner answer this!

Try to think what could happen if everyone suddenly disliked talking
to each other and communicating? Write your response on your Media
and Information Literacy (MIL) notebook.

Do not write anything on your module.

What’s New

As we start this lesson, it is very important that you are familiar with the terms
below. Try to open your dictionary or open your web to search the meaning or
description of the following words. Write your answer in your notebook.

a. Media
b. Information
c. Elements of Communication
d. Literacy

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 What is It

Communication, according to Merriam-Webster, is the act or process of using

words, sounds, signs, or behaviors to express or exchange information or to express
your ideas, thoughts, feelings, to someone else. While according to Cambridge, it is
the exchange of information and the expression of feeling that can result in
understanding. We are living in the 21st century, where people are dependent on
what is usually fast, easy, and portable – like our smartphones. Therefore, today’s
communication is greatly affected and influenced by media and information.

Harold D. Laswell’s basic model of communication has only five simple elements: a
communicator (an effective one, hopefully), his message, a medium (in the diagram,
it uses technology), a receiver, and the effect of the entire process.

What did the receiver gain out of the communication process? Did he understand?

Two Basic Types of Communication

Verbal Non-verbal
 Oral  Signs
 Written  Symbols
 Colors

7 Major Elements of Modern Communication

1. Source
 Is the person (or thing) attempting to share information.
 The only qualifications necessary for a source:
i. an origin of information
ii. an ability to transmit this information, through a channel,
to a receiver
2. Message
 Is simply the information you want to communicate.
 Producing meaning has several criteria:
i. the object or the speaker has an inherent meaning
ii. his or her image, acting as a symbol or representation
iii. interpretation or derived meaning

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 3. Encoding
 Is the process of assembling the message into a representative
design with the objective of ensuring that the receiver can
comprehend it.
 Communication is only established when it results in both the
source and the receiver understanding the same information.
4. Channel
 An encoded message is conveyed by the source through a
channel. It could be through a piece of paper or even the internet.
 A good communicator is one who understands which channels to
use under different circumstances. In learning amid a pandemic,
continuing with our academics is better through modules.
 Unfortunately, there is no perfect channel. All channels have
strengths and weaknesses (smartphones are great, for example,
but a marriage proposal is best done in person).
5. Decoding
 Is where listening, and reading directions carefully, makes its
claim to fame.
 For this to happen, there can be no errors in processing.
6. Receiver
 Ultimately, the message is delivered to the receiver.
 A good communicator takes the receivers’ preconceptions and
frames of reference into consideration: how they will react, where
common ground is shared, their sense of humor, or even their
moral conduct.
 All of these things will affect how the receivers decode messages.
7. Feedback
 A better word might be “reaction” or “response”.
 The source judges its success based on the feedback it receives.
 Feedback is the moment of reckoning. Whether things go right or
go wrong, it serves as one of the most important learning
opportunities we have.

How is communication affected by media and information?

Media Communication Information
 data, knowledge
derived from study,
experience, or
instruction, signals
or symbols
 knowledge of
specific events or
situations

Definitions:
 Literacy: The ability to identify, understand, interpret, create, communicate
and compute, using printed and written materials associated with varying
contexts. Literacy involves a continuum of learning, wherein individuals are

8
 able to achieve their goals, develop their knowledge and potential, and
participate fully in their community and wider society.
 Media: The physical objects used to communicate with, or the mass
communication through physical objects such as radio, television, computers,
film, etc. It also refers to any physical object used to communicate messages.
 Media Literacy: The ability to access, analyze, evaluate, and create media in
a variety of forms. It aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to engage with traditional
media and new technologies.
 Information: A broad term that covers processed data, knowledge derived
from study, experience, instruction, signals or symbols.
 Information Literacy: The ability to recognize when information is needed,
and to locate, gage, and effectively communicate data in various formats.
 Technology Literacy: The ability of an individual, either working
independently or with others, to responsibly, appropriately, and effectively use
technological tools. Using these tools an individual can access, manage,
integrate, evaluate, create and communicate information.
 Media and Information Literacy: The essential skills and competencies that
allow individuals to engage with media and other information providers
effectively, as well as develop critical thinking and life-long learning skills to
socialize and become active citizens.

Media literacy is the ability to:

 access the media
 understand
 critically evaluate media content
 create communications / produce messages

Media literacy cares about how people comprehend, interpret, analyze and compose
media messages. Example: Facebook, website or blog ……passive or active audience
Egyptian Army (SMS) in the revolution

While information literacy means to:

 Recognize when information is needed
 Identify
 Locate
 Think critically
 Evaluate
 Use information to solve a problem

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 What’s More

Activity 1: Media and Information Design Framework

Imagine yourself as a journalist. You were tasked to write an article.
Accomplish the media and information design framework for this article by
completing the matrix below. (Remember to answer in your MIL notebook only.)

What I Have Learned

1. Communication is simply the exchange of information.

2. In this digital era, information is available in large amounts through many
tools. And with these tools, communication is greatly affected and influenced
by media and information.
3. There are two basic types of communication: verbal and non-verbal.
4. Encoding is the process of assembling the message into a representative
design with the objective of ensuring that the receiver can comprehend it.
5. Decoding is where listening, and reading directions carefully, takes spotlight.
6. Literacy is the state of being able to read and write. It includes visual,
electronic, and digital forms of effectively processed communication.
7. Children and youth especially adolescents exposed to a large amount of
media messages for entertainment through television, internet, music,
movies and videogames. Therefore, media literacy plays a role in the
socialization when children and youth exposed to these messages.
8. This entire program, Media and Information Literacy aims to teach the
essential skills and competencies that allow individuals to engage with media
and other information providers effectively, as well as develop critical
thinking and life-long learning skills to socialize and become active citizens.

10
 What I Can Do

Activity 2: Disaster Scenario!

According to the weather forecast, there is no typhoon. However, your locality is
experiencing heavy rainfall, while some parts in your province/region are already
flooded. There are reported incidents of landslide, evacuation, stranded vehicles and
drowning. As a student, what are you going to do?
Before you begin jotting down your answers on your notebook, consider answering
these questions beforehand:
 Who – to identify people
 What – to know about something
 Where – to locate a place
 When – to know a specific time and date
 Why – to state the reason
 How – the way or manner in which things are done

Activity 3: Let’s Discuss!

Now that you are well-versed with how we, as communicators, encode and decode
information, answer these questions concisely. Write only 2-3 sentences.
1. Why do you need information?
2. Where do you search for information?
3. How do you acquire information?
4. How will you determine the quality and accuracy of information that you have?
5. How will you use the information that you have?

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 Lesson
Responsible Use of
2 Media and Information
What’s In

“KNOWLEDGE IS POWER”. What does this mean? How about

responsibility? What does it mean to be responsible? Write the answer of
all these questions in your Media and Information Literacy (MIL) notebook.

Notes to the Parents/Guardians

Let the learner answer this!

Let’s say you worked really hard on a ten-page Science homework. How
would you would feel if all of your classmates simply copied what you
spent time and effort on? Or if everyone started attacking each other
online because of one mistake? Write your response on your Media and
Information Literacy (MIL) notebook.

Do not write anything on your module.

What’s New

As we start this lesson, it is very important that you are familiar with the terms
below. Try to open your dictionary or open your web to search the meaning or
description of the following words. Write your answer in your notebook.

a. Responsibility
b. Plagiarism
c. Ethical Use of Information
d. How Information Becomes Knowledge

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 What is It

A media comes with many forms and styles.

It is accessible by anyone anywhere and is the center
stage in digital society. A media literate person has
the ability to read, analyze, evaluate and produce
communication in a variety of media forms. On the
other hand, an information literate person has the
ability to recognize when information is needed and
to locate, evaluate, affectively use and communicate
information in its various formats (UNESCO, MIL
Curriculum for Teachers, 2011).

But the question is, what is the power of media and information literacy?

Throughout the evolution of technologies and its drastic changes that change
the way we live, the way we perceive life, our vision, our lifestyle and even ourselves
proves that the media and its various formats plays a big role in our daily life.
Mankind undoubtedly been so dependent with it and also the information that the
different forms of media wants to relay.

Though media and information literacy come in different formats, it is

powerful enough to change the way a person’s perspective towards life. From the
news and documentaries, we have seen on television in urban areas to the radios
and newspapers that have reached our countrymen in rural places strongly proves
that anyone can have an access with this and from that, the power that it establishes
can change the way an individual thinks. But being a user does not just focuses
profoundly of being a “simple-user” but greatly focuses as a user who is responsible
enough how to develop itself as an individual, know how to accept reliable
information, know how to use media and its different formats in a rightful way,
know the etiquettes of being a user such as the netiquettes is what defines a
responsible user in this digital and technology-dependent society.

So, media and information

literacy has the power to change an
individual’s mind-set perceiving life
and the way he/she accepts the
societies challenge towards facing
the society itself because it can be
easily accessed by anyone
throughout the world but the issue
does not end up from that, being an
individual having media and
information literacy in his life means
being a responsible enough as a user
who uses it dependently. – “The
Power of Media and Information Literacy, and the Responsibility of the User”
by Nick Daniel Mahilum

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Definitions

 Plagiarism: Using other people’s words and ideas without clearly

acknowledging the source of the information.
 Common Knowledge: Facts that can be found in numerous places and are
likely to be widely.
o Example: John F. Kennedy was elected President of the United States
in 1960. This is generally known information. You do not need to
document this fact.
 Interpretation: You must document facts that are not generally known, or
ideas that interpret facts.
o Example: Michael Jordan is the greatest basketball player ever to have
played the game. This idea is not a fact but an interpretation or an
opinion. You need to cite the source.
 Quotation: Using someone’s words directly. When you use a direct quote,
place the passage between quotation marks, and document the source
according to a standard documenting style.
o Example: According to John Smith in The New York Times, “37% of all
children under the age of 10 live below the poverty line”. You need to
cite the source.
 Paraphrase: Using someone’s ideas, but rephrasing them in your own words.
Although you will use your own words to paraphrase, you must still
acknowledge and cite the source of the information.

Plagiarism has legal implications. While ideas themselves are not copyrightable, the
artistic expression of an idea automatically falls under copyright when it is created.
Under fair use, small parts may be copied without permission from the copyright
holder. However, even under fair use - in which you can use some parts of the
material for academic or non-profit purposes - you must attribute the original source.
What is considered fair use is rather subjective and can vary from country to country.

Strategies in Avoiding Plagiarism

• Submit your own work for publication. You need to cite even your own work.
• Put quotation marks around everything that comes directly from the text and
cite the source.
• Paraphrase, but be sure that you are not simply rearranging or replacing a
few words and cite the source.
• Keep a source journal, a notepad, or note cards- annotated bibliographies can
be especially beneficial
• Use the style manual in properly citing sources
• Get help from the writing center or library

What is the importance of giving credit to the source of one’s work?

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Ethics
 The term ethics occurs in many examples of standards and guidelines that
address the acquisition, use, dissemination, and impact of information.
 The term is used as a simple way to highlight the recognition of right and
wrong conduct in relation to handling information and as a more complex
concept that identifies a principled approach to dealing with increasingly
sophisticated information technology and its ever-changing global
environment.

Information Literacy
 An appreciation of teaching the ethical use of information as a literacy
skill begins with an appreciation of the evolution of information literacy.

Placing ethics in information literacy competencies

 Learners use skills, resources, and tools to:
o Inquire, think critically, and gain knowledge.
o Draw conclusions, make informed decisions, apply knowledge to new
situations, and create new knowledge.
o Share knowledge and participate ethically and productively as
members of our democratic society.
o Pursue personal and esthetic growth.

Ethical principles for information literacy

Four principles of information ethics which can be used to direct responsible

behavior in the use of information:

1. Respect for intellectual property;

 Rapidly expanding technological developments may make it challenging
to determine the authority of information.
2. Respect for privacy;
 Related to the principle of respect for intellectual property is the
principle of respect for privacy.
 Respect for privacy is also a respect for self.
3. Fair representation;
 Presenting opportunities for students to understand the implication of
manipulating information, even under the guise of creative
misrepresentation, ensures that the principle of fair representation is
understood and endorsed.
4. Non-maleficence (doing no harm).
 Adopting the principle of nonmaleficence means, at a minimum, that
“we must never do anything that might contribute to the decline of
another person’s life or affairs”.

Each of these principles will be examined with emphasis on engaging students

toward understanding how they apply to individuals and situations.

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 What’s More

Activity 4: I am media literate, I am media responsible!

This multiple-choice quiz tests your knowledge of what is and what is not considered
to be plagiarism, as well as of strategies to avoid plagiarizing when you are engaged
in the writing process. Encircle only the letter of your answer.

1. You are guilty of plagiarism if you:

a. Make use of the works of others to gather information.
b. Use the work of another and misrepresent it as your own.
c. Make use of the works of others to support your own arguments.
d. Examine the ideas and arguments of others to help you shape your own
thoughts or views on a particular issue.
2. Drawing information or content from the work of another without
acknowledging the source by citing a reference is considered to be plagiarism
in all of the following cases except:
a. Using the exact words of the author.
b. Using data that the author has compiled through his/her independent
investigation.
c. Using information from the author's work that is regarded as common
knowledge in the discipline.
d. Reproducing in your paper a chart contained in the author's work.
3. Paraphrasing too closely to the original text, even if you do credit the source,
is still considered as plagiarism because:
a. By changing a few words or the order of the original words, you have
changed the author's exact words.
b. By not providing the exact words of the author in their entirety, you are
attributing to the author some words that he/she did not write.
c. You must never use the words of others when you are using their ideas.
d. You have failed to indicate, by means of direct quotation marks, which
are the exact words of the original.
4. Information provided in your essay must be referenced in all of the following
cases except:
a. When the information involves an interpretation peculiar to the author
from whose work you are drawing.
b. When the information describes common knowledge.
c. When the information comes from an e-mail or phone call.
d. When the information or idea that you are recording is disputed within
the discipline.
e. b and c.
5. You have a friend who usually looks over your papers and together you
discuss how to improve them. Is this plagiarism?
a. Yes, you should never accept help with the writing of your papers.

16
 b. Yes, you should never allow friends (not even the closest ones!) to look
over your academic papers.
c. It's fine to get help from a friend as long as your discussion is a general
one, and does not involve detailed conceptual or editorial changes.
d. It’s fine to get help as long as you get all the credit.
e. c and d.
6. You are in a computer science course. The documentation for a new
programming language is on the Web and the author has given permission to
use the code. Do you cite the source or not?
a. No, since the author has given permission to use the code, all you have
to do is copy it.
b. Yes, you still need to cite the original source of the code.
7. You're worried that your research paper will look as if all the ideas come from
someone else and appears to list one reference citation after another. You can
avoid this by:
a. Having your own over-riding argument and thesis, being analytical, and
presenting your own interpretations of the evidence.
b. Omitting references when you are in doubt whether you need to
reference ideas or information.
c. Integrating quotes and ideas into the text so that they fit in with your
own words in a seamless web, and varying the way you introduce your
references to the original sources. That way the citations will not be so
intrusive.
d. a and c.

Key to answers on page 22.

What I Have Learned

1. A user who is responsible enough know how to accept reliable information,

know how to use media and its different formats in a rightful way, know the
etiquettes of being a user such as the netiquettes is what defines a
responsible user in this digital and technology-dependent society.
2. Plagiarism has legal implications. While ideas themselves are not
copyrightable, the artistic expression of an idea automatically falls under
copyright when it is created.
3. The term ethics occurs in many examples of standards and guidelines that
address the acquisition, use, dissemination, and impact of information.
4. Four principles of information ethics which can be used to direct responsible
behavior in the use of information: respect for intellectual property,
respect for privacy, fair representation, and non-maleficence.

17
 What I Can Do

Activity 5: Academic Field Trip!

As Grade 12 class president, you are tasked to plan a two days and three night-
educational tour anywhere in the country. You are told that it’s an all-expense-paid
academic trip after this pandemic! Exciting, right? Before you pack your outfit and
toiletries, do your research! List pertinent information on two possible destinations
(remember, international travel is still trivial so it must be somewhere in the country).

To present valid and reliable information, discuss the following:

 Identify the information needed – ask the basic questions: what, where, who,
when, why, and how?
 Determine all the possible sources, select the best sources – the world wide
web, travel guide, booking apps (use your smartphone!), books, leisure and
travel brochures, maps and atlases, tour bureaus, recommendations from
family members and friends
 Locate and find information within the sources – blogs, travel reviews, posts
from social networking sites, travel features, pictures, stories, and
testimonials
 Compare and contrast what you’ve read
 Extract the best relevant information and cite pertinent sources (make an
initial draft to avoid corrections on your final output)

In a clean sheet of paper, follow the format below and narrow down what you’ve
researched into Plan A and Plan B:

18
 Assessment

A. True or False: Let’s go back on how communication is greatly affected by media

and information. Write True if the statement is factual and False if otherwise.
1. Our technology-dependence greatly affects the distribution of information, it
widens the range in a lengthy period of time.
2. Social media reduced the barriers in communication, making it easier for
everyone to express their thoughts to the world.
3. The proper use of media helps widen the knowledge of an individual.
4. Newspapers, TV and radio are all important and highly-technical sources of
basic information about other people and other places.
5. Cell phones, social networking websites, e-mail, and instant messaging are
examples of technology which enable communication.

B. Essay: 6-10. You have never been that participative in class. You answer when
you are called, but never willingly. One time, your teacher asks a question regarding
the status of COVID cases in your city. It seems like nobody knows the answer but
you! Early in the morning – while preparing for school, you watched the news on the
pandemic update and read a few news articles about it. Both your teacher and your
classmates looked very happy – since you were confidently informed and equipped.
In 2-3 sentences, describe how you were you able to answer and effectively
communicate to your class. (5 points)

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

C. Discussion: Enumerate or discuss ways on how one can use media and
information responsibly. The first two are (bonuses!) done for you.

11. Obtain permissions when posting videos or images of other people on your video
log or vlog, blog or social media.
12. Share uplifting or positive news and article in support of causes, subjects and
persons you care about. Spread love – not hate!
13. ___________________________________________________________________________
___________________________________________________________________________
14. ___________________________________________________________________________
___________________________________________________________________________
15. ___________________________________________________________________________
___________________________________________________________________________

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 16. ___________________________________________________________________________
___________________________________________________________________________
17. ___________________________________________________________________________
___________________________________________________________________________

D. Multiple Choice. Choose the letter of the best answer.

18. Using other people’s ideas without acknowledging the source of information:
a. plagiarism b. paraphrasing
c. fair use d. quotation
19. Information becomes knowledge when?
a. It is broadcasted on national television.
b. You are able to search for pertinent information through the internet.
c. It becomes the appropriate collection of information through experience
or education.
d. It leads to activities that contribute to gaining wealth ultimately.
20. Which of the following refers to moral principles that govern a person's
behavior or the conducting of an activity.
a. aesthetics b. politics
c. literacy d. ethics
21. This refers to presenting opportunities for students to understand the
implication of manipulating information.
a. Respect for privacy b. Non-maleficence
c. Respect for intellectual property d. Fair representation

C. Matching Type. Match Column A with Column B.

COLUMN A COLUMN B
22. Media A. The state or fact of being accountable or to
blame for something.
23. Information B. The ability to access, analyze, evaluate and
create media in a variety of forms.
24. Literacy C. Examples of this are radio, newspaper, journal,
TV, computers, film, etc.
25. Responsibility D. The ability to recognize when information is
needed and locate it in various formats.
26. Privacy E. This covers processed data, signs, symbols, or
instruction.
27. Intellectual Property F. The ability to use technological tools effectively,
responsibly, and appropriately.
28. Technology Literacy G. Is a category of property that includes
intangible creations of the human intellect.
29. Media Literacy H. The ability to identify and interpret printed and
written materials.
30. Information Literacy I. The ability to seclude one or information about
one, and thereby express himself selectively.

Key to answers on page 22.

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 Additional Activities

Instruction: Create a poster or an artwork about a media-literate and media-

responsible individual. Bring out your crayons and colored pens. Have fun and get
creative! After you finish, caption your work. What does your poster say?

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 22
What’s More
1. b
2. c
3. d
4. b
5. c
6. b
7. d
What I Know Assessment Assessment
 A
(Cont.) 1. False
2. True
 C 18.a
3. True
19.c
4. False
 D 20.d
5. True
21.d
 B 6. }
22.c
7. }
23.e
 B 8. } Essay(5pts)
24.h
9. }
 D 25.a
10.}
26.i
11. Bonus
27.g
12. Bonus
28.f
13. }
29.b
14. }
30.d
15. } Discussion(5pts)
16. }
17. }
Answer Key
References

Book:

Chairperson: Patricia B. Licuanan, Ph.D. (2016) The Commission on Higher

Education in collaboration with the Philippine Normal University: Teaching Guide for
Senior High School. MEDIA AND INFORMATION LITERACY CORE SUBJECT.

Schultz-Jones, B. (2017). Teaching the ethical use of information as an MIL skill. In S.

Ingvaldsen & D. Oberg (Eds.), Media and information literacy in higher education:
Educating the educators (13-35). Cambridge, MA: Chandos Publishing.

Images:
Relevance of Laswell’s Formula Today. TUCEKMEDIA.
https://tucekmedia.files.wordpress.com/2017/10/unspecified-1024x315.jpeg
What is media? Definition and meaning. Market Business News.
https://i2.wp.com/marketbusinessnews.com/wp-
content/uploads/2016/08/Media.jpg?resize=415%2C408
How does Communication work? Psychology Today.
https://cdn.psychologytoday.com/sites/default/files/styles/image-
article_inline_full/public/field_blog_entry_teaser_image/2020-01/communication-
download-png.png?itok=-rpzvIHR
Resource Notes: Teaching the Ethical Use of Information as an MIL Skill. SJ’s Blog.
https://1.bp.blogspot.com/-AAGh_aymnko/XG3bsehQp5I/AAAAAAAAAIQ/B-
WeC9ZMy6c8T-dCFEjZ5nNioEiMo3FsgCLcBGAs/s1600/ethics-technology.jpg
The heightened use of plagiarized essay services. The Sundial.
https://sundial.csun.edu/wp-content/uploads/2019/02/plagiarism-
1170x618.png

For inquiries or feedback, please write or call:

Department of Education – Tagbilaran City Division

Rajah Sikatuna St.. Dampas , Tagbilaran City, Bohol, 6300

Telefax: (38) 427-1702

Email Address: [email protected]

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