CHAPTER 1

INTRODUCTION
Creativity is a fundamental human trait that allows us to imagine, innovate, and build ideas
that shape our world. It is the process of thinking beyond conventional boundaries to
generate original and valuable concepts, solutions, or works of art. Creativity is not
confined to specific fields like art or design; it is a versatile skill that plays a crucial role
in science, business, education, and everyday life.

At its core, creativity involves curiosity, imagination, and the ability to see connections
between seemingly unrelated ideas. It is a dynamic interplay of divergent thinking, which
explores multiple possibilities, and convergent thinking, which narrows those ideas into
practical applications. This combination enables individuals to approach challenges from
fresh perspectives and create breakthroughs that drive progress.

While creativity is often seen as an innate talent, it can also be cultivated through practice,
open-mindedness, and an environment that encourages exploration and risk-taking. As we
navigate a world of rapid change and complex problems, fostering creativity is essential
for innovation, adaptability, and growth in both personal and societal contexts.

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 CHAPTER 2

LITERATURE SURVEY

1. A new theory of inspiration of creativity: A way to advance the technology for

humanity; Quynh Trang Le; Angela Leung; Wen Liu; Sephia Wang; Cheng-Ing
Wu; Shyhnan Liou

This paper tells Creativity plays the critical role in cultivating innovation and
entrepreneurship. However, in the prompt development of the creative industries, the
previous concept of creativity is not fully appropriate to explain all the cases. Thus, this
research aims to construct an inspiration model of creativity in which the inspiration will
enrich the enlightening nature of creativity, and complete novelty and usefulness
dimensions of creativity. The proposed inspiration model would contribute to a clearer
description and explanation of the nature of creativity, furthermore, will empower the
strategies to develop technology by inspired of humanity in social innovation

2. An Emotion-Oriented System for Creativity Stimulation;Zhongxi Lu;Hongji Yang

2021 IEEE 21st International Conference on Software Quality, Reliability and Security
Companion (QRS-C)

In this paper we describe the Creativity can be influenced by a variety of factors. In

addition to external environmental factors, individual factors such as personality,
knowledge background, experience are also affecting to creativity generation. With more
in-depth research on creativity, a large amount of research evidence shows that emotions
have a non-negligible impact on individuals' creativity. This research reviews relevant
studies, showing supportive evidence that there is a connection between emotions and
creativity.

3.The Impact of Online Creative Classroom Environment on Students’ Creativity: A

Case Study Based on Online Scratch Visual Programming ;Yiqing Mao;Jiamin
Tang;Wan Wang;Li Cheng ;2023 11th International Conference on Information and
Education Technology (ICIET)

This paper discusses the increasing number of researchers have begun to explore the
factors that influence students’ creativity and hope to enhance students’ creativity levels.
Previous studies have explored the impact of offline classroom environments on students’
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creativity, finding that classrooms with a more creative atmosphere can effectively
stimulate students’ creative motivation, cultivate their creativity and creative personality.
This study focuses on exploring the relationship between creative classroom atmosphere
in online programming courses and students’ creativity, and aims to provide suggestions
for cultivating students’ creativity in online courses. This study used video analysis to
analyze the recorded videos of online courses and conducted interviews with six teachers
who have experience in online Scratch teaching. .

4. Creativity on Demand: How to Plan and Execute Successful Innovation

Workshops Alexander Brem ;IEEE Engineering Management Review; Year:
2019 | Volume: 47, Issue: 1 | Journal Article |

Creativity workshops are a common way of involving employees and other stakeholders
in innovative endeavors. However, not much is known about how to successfully plan and
execute such innovation workshops, especially for people with no specific expertise in
this field. This paper introduces a creativity workshop setup, which can serve as a blueprint
for different kinds of workshops where the creation of novel ideas is the goal. In order to
achieve this, a basic distinction of creativity techniques is provided, as well as a structured
overview of a creativity workshop implementation structure and time plan.
5. Promoting System for Students' Creativity Based on Optimization Algorithm
Jingqiu Yang;Minte Fan ;2022 International Symposium on Advances in Informatics,
Electronics and Education (ISAIEE)
This paper studies the effect of the creativity of students is related to whether the school
can provide the society with talents who meet the needs of economic development and
possess certain creativity. The purpose of this paper is to study the design of students'
creativity-promoting systems based on optimization algorithms. Through a large number
of related materials, the research status of students' creativity education and the
connotation and characteristics of students' creativity are analyzed and studied, and the
problems and solutions of the current students' creativity to promote informatization are
learned.
6. Knowledge management for creativity improvement: A systematic review
Pamela Kareen;Dana Indra Sensuse;Elin Cahyaningsih;Handrie Noprisson;Yudho
Giri Sucahyo;2017 5th International Conference on Cyber and IT Service
Management (CITSM)
This research aim to provide a comprehensive review about improving creativity based on
knowledge management: socialization, externalization, combination and internalization.
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Detailing the findings that can guide to obtained a model that explains the factor that
influences creativity. Improvement of creativity can affect in learning process, taking
action, emotional control and enhance quality of a product. Using Preferred Reporting
Items for Systematic Reviews and Meta-analyses (PRISMA) method and data source such
as: Science Direct, and IEEE Xplore. Through the literature we obtain 17 articles to be
reviewed. This systematic review is conducted to improve creativity and collect the critical
success factor that influence creativity.

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 CHAPTER 3

OBJECTIVES AND CONCEPT OF CREATIVITY

The objective of creativity is to generate ideas, solutions, or expressions that are original,
meaningful, and valuable. It aims to address challenges, explore new possibilities, and
enhance human experiences across various domains. Key objectives of creativity include:

Innovation
To develop novel products, processes, or concepts that improve existing systems or
introduce entirely new ones.

Problem-Solving
To find effective, unconventional solutions to complex or persistent issues by thinking
beyond traditional frameworks.

Expression
To enable individuals to communicate emotions, ideas, and perspectives uniquely through
various forms such as art, writing, or design.

Advancement
To contribute to progress in science, technology, education, and culture by pushing
boundaries and challenging norms.

Inspiration
To ignite curiosity, foster imagination, and encourage others to think creatively and
explore their potential.

CREATIVITY CONCEPT

Creativity includes two dimensions. The first dimension is the novelty notion; it is a
phenomenon in everyday life and therefore anyone can be creative as an essential aspect
of his/her contribute to the business environment and everybody has to be involved in
creative processes. The second dimension is the usefulness notion which refers to material
or practical methods of assessing the usefulness of novel ideas (Shalley et al., 2004).
Although there is no an agreement about where creativity is situated in a process, a
product, or a person, there is agreement about creative work involving both the concepts

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new and useful (Petrowski, 2000). Creativity means a belief in new ideas and making them
into reality in the forms of new products or services providing by organizations in the
marketplace (Kilroy, 1999). It is based on novel and useful ideas, regardless of the type of
these ideas, the reasons behind their production or the commencing point of the process
(Unsworth, 2001). Creativity can be seen as a mental process which produces novel and
useful concepts or ideas, or it could be innovative relationships between existing ideas or
concepts (Houran & Ference, 2006). The importance of creativity because of its ability to
yield novel and proper ideas to solve complex problems, to increase efficiencies and to
enhance overall effectiveness (Diliello & Houghton, 2008). Creativity includes two
principles ‘problem finding’, and ‘problem solving’, and creativity needs several skills
and talents. Thus, creative thinking is not conventional and requires modifying or rejecting
existing ideas (Herbig & Jacobs, 1996). Similarly, Dewett (2004) identified that individual
creativity has two general facets which are creative efforts and creative outcomes.
Individual creativity can be defined as “a person’s ability to think beyond the obvious and
produce something novel and appropriate” (Nayak, 2008: p.421). Creativity can be
divided into three types and they are: creating something new, combining things together,
and improving or changing things (Mikdashi, 1999). It is regarded as a principal term in
various fields ranging from the fine arts International Journal of Tourism & Hotel Business
Management, 2 (1) 247 and architecture, to psychology, sociology, economics, science,
engineering and lastly management. The application of creativity in marketing can provide
added value to services or products, further than the tangible aspects or clear
characteristics of these products or service (Sadi & Al-Dubaisi, 2008)

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 CHAPTER 4

TYPES OF CREATIVITY

4.1. Deliberate and Cognitive Creativity

Focused on logical problem-solving and structured thinking. It often involves deliberate

effort and deep knowledge in a particular domain.

Examples:

Inventing new technologies or devices.

Developing scientific theories or conducting research.

Key Traits: Rationality, systematic thinking, and expertise.

4.2. Deliberate and Emotional Creativity

Driven by emotional insights and deliberate reflection on feelings and experiences.

Examples:

Writing poetry or novels to convey deep emotions.

Composing music that expresses personal experiences.

Key Traits: Emotional awareness, intentionality, and empathy.

4.3. Spontaneous and Cognitive Creativity

Involves sudden bursts of inspiration that are rooted in intellectual insights.

Examples:

"Eureka" moments, like Archimedes’ discovery of buoyancy.

Innovative problem-solving during brainstorming sessions.

Key Traits: Intuition, quick thinking, and intellectual agility.

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4.4 Spontaneous and Emotional Creativity

Arises from unplanned, intuitive emotional expressions.

Examples:

Impromptu artistic creations, such as painting or improvisational theater.

Unpredictable acts of kindness or expressive gestures.

Key Traits: Intuition, spontaneity, and emotional depth.

4.5. Big-C Creativity (Eminent Creativity)

Refers to groundbreaking, world-changing ideas or works that leave a lasting legacy.

Examples:

The inventions of Thomas Edison.

The works of Mozart, Picasso, or Einstein.

Key Traits: Exceptional talent, high impact, and recognition.

4.6. Little-c Creativity (Everyday Creativity)

Everyday problem-solving and creative activities that enhance daily life.

Examples:

Cooking a new recipe by improvising ingredients.

Finding innovative ways to manage time or organize tasks.

Key Traits: Practicality, resourcefulness, and accessibility.

4.7. Professional Creativity

Creativity applied in professional settings to solve problems or innovate within a field.

Examples:

Designing user-friendly software.

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Creating impactful advertising campaigns.

Key Traits: Domain-specific expertise, collaboration, and focus.

4.8. Social Creativity

Creativity that emerges from collaborative efforts, leveraging diverse perspectives and
ideas.

Examples:

Group innovation in startups.

Community-driven art or social seminar s.

Key Traits: Teamwork, openness, and communication.

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 CHAPTER 5

DURATION OF CREATIVITY

5.1. Momentary Creativity (Short-Term)

Creativity that occurs in an instant or over a brief period.

Examples:

A flash of inspiration or a "Eureka!" moment.

Spontaneous artistic expressions, such as improvisation in music or theater.

Duration: Seconds to hours.

5.2. Process-Oriented Creativity (Medium-Term)

Creativity involved in seminar s or problem-solving that require sustained effort and

multiple iterations.

Examples:

Designing a new product or writing a novel.

Conducting a scientific experiment to test a hypothesis.

Duration: Days to months.

5.3. Long-Term Creativity

Creativity applied to extensive seminar s or goals that span years and often involve
continuous refinement and collaboration.

Examples:

Building a business or launching a startup.

Creating a body of work, such as an artist's lifetime portfolio or a researcher's

groundbreaking theory.

Duration: Years to decades.

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5.4. Perpetual Creativity

Creativity as an ongoing mindset or lifestyle. Individuals in this category approach life

and work with constant innovation and originality.

Examples:

Innovators and artists who consistently push boundaries, like Leonardo da Vinci or Elon
Musk.

Organizations fostering a culture of continuous innovation.

Duration: Lifelong.

Influencing Factors

The duration of creativity depends on:

Complexity of the task: Simpler tasks require less time, while complex challenges may
need prolonged effort.

Environmental conditions: Supportive environments can shorten the time required for
creativity to emerge and flourish.

Individual traits: Some people generate ideas quickly, while others need more time for
reflection and refinement.

Purpose: Quick brainstorming sessions have shorter durations compared to methodical,

long-term innovation efforts.

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 CHAPTER 6

APPLICATIONS OF CREATIVITY

Creativity is the driving force behind innovation and problem-solving, finding application
in countless fields and everyday life. In business, it fuels the development of unique
products and marketing strategies that set companies apart. In education, creativity
enhances teaching methods, making learning more engaging and effective. Artists use it
to craft powerful visual, literary, and musical expressions, while scientists apply creative
thinking to design experiments and develop groundbreaking technologies. In daily life,
creativity helps individuals navigate challenges, from cooking inventive meals to
resolving interpersonal conflicts. Ultimately, creativity fosters adaptability and progress,
enabling societies to grow and thrive.

Creativity is a versatile tool that enriches virtually every aspect of life, bridging gaps
between imagination and practical application. In technology, it inspires the creation of
cutting-edge solutions like artificial intelligence, renewable energy systems, and user-
friendly apps that improve daily convenience. In healthcare, creative approaches lead to
breakthroughs in treatments, patient care strategies, and medical devices. Urban planning
benefits from creativity through innovative designs for sustainable cities that balance
modernity with environmental consciousness. Social initiatives rely on creative problem-
solving to address complex challenges like poverty, education inequality, and climate
change, driving meaningful change. Even in personal relationships, creativity fosters
deeper connections, allowing individuals to express themselves uniquely and nurture
bonds. By encouraging out-of-the-box thinking and embracing diverse perspectives,
creativity serves as a catalyst for transformation and progress across all domains of human
endeavor.

Creativity is a cornerstone of human progress, shaping how we innovate, communicate,

and envision the future. In entrepreneurship, it is the spark that transforms ideas into
startups, disrupts industries, and reinvents traditional business models. Education systems
increasingly integrate creativity to equip students with critical thinking and adaptive skills,
preparing them for a dynamic world. In science, creativity is the key to reimagining

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theories, conducting groundbreaking research, and making unexpected discoveries. It
plays a pivotal role in entertainment, crafting compelling stories, immersive games, and
stunning visual experiences that resonate with audiences worldwide.

Moreover, creativity drives cultural evolution, blending tradition and innovation to create
new art forms, culinary delights, and fashion trends that reflect society's changing values.
It empowers individuals to express their identity, overcome challenges, and find joy in
exploration and experimentation. Governments and policymakers leverage creative
thinking to design policies that address pressing global issues such as inequality,
migration, and sustainability. Ultimately, creativity transcends boundaries, uniting
humanity in the shared pursuit of progress, beauty, and meaning.

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 CHAPTER 7
CONCLUSION

Creativity is a fundamental human capacity that transcends disciplines, cultures, and

contexts. It is the driving force behind innovation, progress, and problem-solving,
enabling individuals and societies to adapt, grow, and thrive. From everyday tasks to
groundbreaking discoveries, creativity enriches life by fostering originality, emotional
expression, and meaningful connections.

In education, creativity empowers learners to think critically and approach challenges with
ingenuity. In business, it drives innovation, ensuring competitiveness and growth. In
science and technology, creativity pushes the boundaries of knowledge, solving complex
problems and addressing global challenges. Art, culture, and personal development are
also deeply enriched by creativity, offering channels for expression, inspiration, and
healing.

Nurturing creativity is essential in an ever-changing world where adaptability and fresh

perspectives are crucial. By fostering environments that encourage curiosity,
experimentation, and collaboration, individuals and organizations can unlock their
creative potential and make meaningful contributions to society.

Ultimately, creativity is more than a skill; it is a mindset and a way of life. It inspires
humanity to imagine a better future, transform challenges into opportunities, and leave a
lasting impact on the world.

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 CHAPTER 7
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[4] K. Negus, M. Pickering, Creativity, communication and cultural valueDay R. A., How to
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[5] O.J. Sandri., Exploring the role and value of creativity in education for sustainability.

[6] M Becker, Creativity through history

[7] Michelle Leanne Oppert ,The value of creativity: A scoping review

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