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    Copy of [GOC Internal Copy] Media Activation JD - Nitrate_InProduct_EMP (2)-4

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    Copy of [GOC Internal Copy] Media Activation JD - Nitrate_InProduct_EMP (2)-4

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    Copy of [GOC Internal Copy] Media Activation JD - Nitrate_InProduct_EMP (2)-4

    Uploaded by

    Aditya Akshay
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    © All Rights Reserved
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    ij

    Job Title: Media Activation Sr. Associate


    Location: India

    Join Us!
    At Google Operations Center we help Google users and customers solve problems and
    achieve their goals—all while enjoying a culture focused on improving continuously and being
    better together! We work hard and play hard!

    Job Description
    As the Media Activation Sr. Associate you will serve as a vital member of moving a marketing
    program from conception to completion. You will support the successful implementation and
    execution of media campaigns across various channels. In this role, you will work closely with
    the production team to translate media strategies into actionable plans, manage campaign
    trafficking and delivery, and ensure campaigns are launched seamlessly and perform optimally.

    Position Responsibilities

    Campaign Implementation:

    ●​ Setup and traffic media campaigns across various platforms (e.g., display, social, video,
    search).
    ●​ Ensure accurate ad placements, targeting parameters, and creative assets are delivered
    to media partners.
    ●​ Monitor campaign delivery and performance, identifying and troubleshooting any
    issues.
    ●​ Collaborate with ad operations and creative teams to ensure smooth campaign
    execution.
    ●​ Work closely with the marketing team to understand campaign objectives and target
    audiences.
    ●​ Collaborate with teammates to continuously optimize output and program
    performance

    Testing and Optimization:

    ●​ Conduct thorough testing of campaigns across different channels and devices.


    ●​ Troubleshoot and resolve any rendering or deliverability issues.
    ●​ Analyze campaign performance data from existing dashboards and platforms to make
    data-driven recommendations for campaign optimization.
    ●​ A/B test different campaign elements to improve engagement and conversion rates
    ●​ Provide campaign performance results in comparison to industry and internal
    benchmarks .

    Data Analysis and Reporting:

    ●​ Review campaign performance metrics, providing regular reports to the Media Delivery
    Manager.
    ●​ Identify trends and insights to optimize campaign performance.
    ●​ Assist in preparing post-campaign analysis and recommendations.

    Collaboration and Communication:

    ●​ Work closely with the marketing team to understand campaign objectives and target
    audiences.
    ●​ Collaborate with teammates to continuously optimize output and program
    performance

    Minimum Requirements

    ●​ 3+ years of experience in media activation, ad operations, or a similar role.


    ●​ Strong understanding of digital media platforms such as Google, Meta, LinkedIn and
    ad serving technologies such as Doubleclick.
    ●​ Proficient in media analytics tools such as Google Analytics and Tag Manager
    ●​ Excellent attention to detail and organizational skills.
    ●​ Ability to identify and communicate issues to team lead and collaborate on
    troubleshooting.
    ●​ Understanding of marketing operations, processes, business requirements.

    Preferred qualifications
    Having as many of these specific qualifications is a plus, but transferable skills/experiences may
    be equally valuable:

    ●​ Knowledge of marketing automation and CRM systems.


    ●​ Comfortable operating in a fast-paced, deadline-driven environment with rapidly
    changing priorities and a high volume of projects

    At Google Operations Center, we don’t just accept differences, we celebrate them. We are
    committed to equal employment opportunities regardless of race, color, ancestry, religion, sex,
    national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or
    Veteran status. We also consider qualified applicants regardless of criminal histories, consistent
    with legal requirements.

    To all recruitment agencies: Google Operations Center does not accept agency resumes.
    Please do not forward resumes to our jobs alias, Google Operations Center employees, or any
    other organization location. Google Operations Center is not responsible for any fees related
    to unsolicited resumes.

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