ASO – Written Content
Guidelines & SOP
Keywords
1. For each Game, Keywords collection must be prepared
2. Keywords can be collected from five different perspectives:
a. Universal Keywords [can be same for different games]
b. Game Genre-based Keywords [Competitor Games]
c. Search Terms
d. Explore Tags from Play Store
e. Generic Words with high search potential
Names:
1. Game Title should be divided into “two parts”
a. Brand Part
b. Universal Keyword Part
2. Brand Part will always be placed in the start of title & universal keyword part after the brand
part of the title
a. EXAMPLE: Brand Part: Universal Keyword Part
3. The two parts can be separated by using : or –
a. EXAMPLE: Bike Stunt Game- Offline Games
4. Different Names must be written for all English Languages
5. First letter of each word must be CAPITAL in all English Language names
Brand Part:
1. “First two words” of the Brand Part “must be depicting” the Game Theme
2. Brand Part can be of maximum three words! More than three words are not allowed in this
part of the title.
Universal Keyword Part:
1. Only the “Keywords of highest strength” must be used in the universal keyword part.
a. EXAMPLE: New Games, Free Games
2. “Games” word must be used in plural form in the universal keyword part of title.
3. This part can contain as much words as possible & of maximum allowed length from the
store.
Short Description
1. Short Description should also be divided into two parts
2. Each Part must contain minimum one Universal Keyword!
3. Short Description must also contain one “Tag” Keywords from Play Store Explore categories
Overall Policy:
4. Must contain Two Universal Keywords
5. Must contain One “Tag” keyword from Play Store Explore categories
6. Theme should be clear in the first part of the Short description
Full Description:
1. Four (minimum) Descriptions must be written in English Language
2. All the Universal Keywords must be adjusted “one time” in each description
3. Top Five Universal Keywords must be repeated “five times (minimum)” in each description
4. Next Top Five Universal Keywords must be repeated “two times (minimum)” in each
description
5. All the “Tag Keywords” must be adjusted “one time (minimum)” in each description
6. Two Short Descriptions of other English Languages must be adjusted in each description
a. EXAMPLE: In description of English-US, short descriptions of English-India & English-
Australia should be adjusted
