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Channel Growth Cheat Sheet

YouTube Growth Cheatsheet

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143 views10 pages

Channel Growth Cheat Sheet

YouTube Growth Cheatsheet

Uploaded by

buyeraphilip5
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CHANNEL GROWTH

CHEAT SHEET
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Preface
Before you receive your Silver Play Button or make your first
$10,000 on YouTube, you must grow your channel. However, this
is easier said than done.

Growing a channel on YouTube isn’t easy. Unfortunately, many


creators make growing on the platform even harder by not
understanding what mechanisms must be optimized to achieve
YouTube growth and success.

Fortunately, this cheat sheet will demystify the areas of focus that
will have the most impact on your channel’s growth so that all of
your YouTube goals can be realized. They are the following:

Supply and Demand Video Ideation

Video Packaging Video Content

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Supply and Demand
YouTube is a search engine and a video platform but more
importantly, it’s a market.

Within any market exists the forces of supply and demand. These
two forces will directly impact the appeal of your channel in a
niche or the video ideas that you generate. These two economic
forces are defined as follows:

Demand equates to the number of


users who want to watch content on a
particular topic.

For example, there is a measurable


demand for the number of people who
DEMAND are interested in personal finance
content, sports content, etc.

Supply equates to how many videos on


that topic exist on the platform.

For example, there could be 1,000


different videos that explain how to
hold your breath under water for more
SUPPLY than 60 seconds.
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Within the supply and demand model is price. In economics,
price is determined by a change in either supply and/or demand.
Price goes up when demand increases, and supply remains
constant or when demand remains constant and supply
decreases.

Put another way, when there is a large gap between supply and
demand, this is where the potential in a niche or topic lies. If
you’re wondering what price means in the context of YouTube,
price is essentially the value of that niche or video in the market,
with respect to its overall view potential.

D S

PRICE (P)

QUANTITY (Q)
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If your goal is rapid channel growth, then you should be working
to identify niches or video ideas that align to the principles of
supply and demand. What does this look like?

From a niche perspective, this involves identifying niches with


minimal competition (low supply). From a video perspective, this
this is where demand for a video idea is excessively high or
where few other videos on a particular topic exist.

Video Ideation
The quality of your video ideas will make or break your channel’s
success. The right ideas will prompt significant channel growth.
Poor video ideas will cause your channel growth to flounder. This
statement is true despite how appealing your titles happen to be
or how well your thumbnails are designed. As the saying goes,
“you can’t put lipstick on a pig”.

As mentioned above, video ideas are also subject to the forces of


supply and demand. For example, a completely unique video idea
or one with few other competitors (i.e. low supply) will be of high
value in the market (assuming sufficient demand).

Demand will impact how many total viewers your videos can
reach (total addressable market). The more demand, the more
growth potential. To leverage supply and demand in your favor,
three video types should be employed.

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Videos with more views than
subscribers
Published within the last year
Provides underserved video ideas
CRACK Relevant to your niche

Leverages YouTube search engine


Provides long-term view potential
Use TubeBuddy to find keywords
with score of 70 or higher

SEARCH

Leverages pre-existing interest to


drive traffic to channel
Use VIDIQ Trending Tool to identify
trending videos
Use Google Trends to identify

TRENDING trending topics

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Video Packaging
The performance of a high-quality video is only as good as how
well it’s packaged. It’s for this reason that allocating the proper
time researching and formulating engaging titles and thumbnails
is essential to channel growth.

These are the best practices for each of these two components
that make up video packaging.

Use 50 characters or less


Use power words and prompt intrigue
Test appearance on Thumbs Up TV
Test emotional value using AMI

TITLES Headline Analyzer

Study homepage and model


channels for inspiration
Use unique, bright colors
Use 4 words of text or less
Create multiple thumbnails for each

THUMBNAILS video

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Video Content
Market forces are working in your favour. Your video’s idea and
packaging are optimized for your prospective viewer. With these
elements in place you’re guaranteed to create a viral video, right?
Not quite.

As you know, the wrapping on a gift is only as good as what’s


inside. As it relates to YouTube, the content of your video needs
to deliver on the value proposition promised by the video’s title
and thumbnail. To generate high retention videos, the following
strategies should be used.

Lists create a logical sequence or


structure to the video
Viewers are prompted to watch
longer, increasing watch time
Best practice: use descending lists
LISTS (e.g. 10 down to 1)

Background music adds an additional


dimension to a video
Used to complement video content’s
mood or tone
Best practice: source from copyright-
MUSIC free music websites

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Distractions include asking viewers to
click on a video link or card
Retention trade-off takes place when
driving attention off the platform
Limit distractions to maximize
DISTRACTIONS retention

Easter eggs are searchable elements


embedded into a video
Examples include: hidden text,
recognizable symbols or items etc.
Used to prompt higher levels of
EASTER EGGS viewer engagement and retention

Stories open a loop in a video that


prompt viewers to want to close
Stories should follow popular arcs
like rags to riches, cinderalla etc.
Can be used across entirety of video

STORYTELLING or to add depth in one particular part

Original ideas are those that are


uncommon amongst similar videos
in the marketplace
Original ideas can come from
personal experiences, studies,
ORIGINAL IDEAS stats, or unique takes on a topic Sold to
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Pattern breaks are disruptions in
videos used to re-engage a viewer
Can consist of addition or removal
of a graphic on screen, abrupt
noise, change of topic etc.
PATTERN BREAKS Use every 10 seconds or less

As you can see, growing a successful YouTube channel isn’t as


simple as making a video and hoping for the best. It takes
deliberate niche and video planning as well as the proper
production of a well-packaged and highly engaging video.

Despite sharing many best practices in this cheat sheet,


optimizing your videos for maximial performance still requires
many elements to be employed.

If you want to to learn more you can get my comprehensive


faceless YouTube video program for 25% off (today only):
https://adamdelduca.gumroad.com/l/tubefreedom/TFCS

Thanks for reading and I hope we connect soon.

Adam

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