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Digital Marketing Roadmap and Tips

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68 views4 pages

Digital Marketing Roadmap and Tips

Uploaded by

aliansarrizvi9263
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1-Year Digital Marketing Roadmap + Social Media Content Tips

1-Year Digital Marketing Roadmap for Beginners

Phase 1: First 3 Months (Skill Development + Practice)

Goal: Core digital marketing concepts samajhna aur unko practice karna.

Focus Areas:
- SEO (Search Engine Optimization)
- Social Media Marketing (Facebook, Instagram, LinkedIn)
- Content Marketing (Blog writing, Copywriting)
- Email Marketing

Daily Routine:
- 3-4 hours: PNY ke classes aur assignments
- 2 hours: Practice karna (dummy websites aur tools ka use karna)
- 1 hour: Freelancing platforms ko explore karna (Upwork, Fiverr)

Tools to Learn:
- Google Analytics, SEMrush, Ahrefs (SEO)
- Canva, Buffer, Hootsuite (Social Media)
- Mailchimp, ConvertKit (Email Marketing)

Target by Month 3:
- Freelance profile create karein.
- Basic gigs offer karein (e.g., logo design, SEO audits, social media posts).

Service Pricing:
- SEO Audit: $50-$100
- Social Media Post Design: $10-$30/post
- Blog Writing: $20-$50/article

Phase 2: Months 4-6 (Advanced Skill Development + First Clients)

Goal: Advanced concepts seekhna aur first few clients se kaam lena.

Focus Areas:
- Google Ads and Facebook Ads (Paid Marketing)
- Advanced SEO techniques (Backlinking, Local SEO)
- Content strategy development (long-form blogs, video scripts)
Daily Routine:
- 3-4 hours: Advanced concepts practice karna aur experiments karna.
- 2 hours: Freelance proposals bhejna aur client ka feedback lena.
- 1 hour: Networking aur LinkedIn par profile optimize karna.

Tools to Learn:
- Google Ads Manager, Facebook Ads Manager (Paid Marketing)
- SEMrush, Ahrefs (Advanced SEO)
- Grammarly, Hemingway (Content Improvement)

Target by Month 6:
- At least 3-5 paying clients onboard karein.
- Portfolio develop karein aur testimonials lein.

Service Pricing:
- Google Ads Campaign Setup: $200-$500
- Facebook Ads Management: $300-$600/month
- Long-Form Blog Writing: $50-$100/blog

Phase 3: Months 7-9 (Branding and Scaling)

Goal: Apni personal branding par kaam karna aur services scale karna.

Focus Areas:
- Build a personal brand on LinkedIn, YouTube, and Twitter.
- Offer retainer-based services (monthly packages).
- Upskilling in Conversion Rate Optimization (CRO) and Analytics.

Daily Routine:
- 3-4 hours: Personal branding aur advanced content banana.
- 2 hours: Retainer packages ke liye clients se baat karna.
- 1 hour: Analytics tools ka use seekhna aur reports prepare karna.

Tools to Learn:
- Hotjar, Crazy Egg (CRO)
- Google Data Studio, Tableau (Analytics)

Target by Month 9:
- Monthly income: $3,000-$5,000 through retainer clients.
- Personal brand established with 1,000+ followers on LinkedIn.
Phase 4: Months 10-12 (Mastery and Consistency)

Goal: Digital marketing mein expert banna aur consistent income stream develop karna.

Focus Areas:
- Create digital products (courses, eBooks) for passive income.
- Scale freelancing business with a team or agency.
- Offer premium services (e.g., marketing strategy consulting).

Daily Routine:
- 3-4 hours: Apne projects aur team management par focus.
- 2 hours: Passive income sources par kaam karna.
- 1 hour: Premium clients ke liye consultation services.

Target by Month 12:


- Monthly income: $8,000-$10,000+.
- Launch at least 1 digital product.
- Build a small team or start a marketing agency.

Social Media Content Tips for Freelancing

Facebook

- Type of Content: Engaging posts (polls, questions, quotes), short videos (1-3 minutes),
carousel ads showcasing services.
- Posting Frequency: 3-5 posts/week.

YouTube

- Type of Content: Tutorials (e.g., "How to Run a Facebook Ad"), case studies, explainer
videos.
- Posting Frequency: 2-3 videos/week.

LinkedIn

- Type of Content: Professional insights, share success stories, networking posts.


- Posting Frequency: 3 posts/week.

Twitter

- Type of Content: Bite-sized tips, share blog links or videos, engage with trending hashtags.
- Posting Frequency: 2-5 tweets/day.

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