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INFOGRAPHICS

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khadijabesbespro
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11 views14 pages

INFOGRAPHICS

Uploaded by

khadijabesbespro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INFOGRAPHIC

S
An infographic is a visual
representation of any type of
information using images and text. Its
purpose is to simplify a concept so
that it can be immediately
understood.

As well as aiding and speeding up


understanding, an infographic helps
people to memorize content because
it appeals to visual memory.
INFOGRAPHIC
S
• Observe (world)
• Collect (data)
• Interpret visually (maps, graphs,
symbols)

They are made of text, data and


images/photos
INFOGRAPHICS – Why are they useful?
• Complexity explained
• Organize and plan
• Reveal hidden relationship
• Retention and recall
• They can be very complex. Useful for studying very complicated data.

Don’t show what you don’t know, if you doubt, do more research or through
it out
INFOGRAPHICS – What makes a good
infographic?
• Correct content (research, proof, seek criticism)
• Content flows easily (explain, explain, explain)
• Relevant (right content for the right audience/ everything is relevant?)
• Don’t overwrite (more graphs than text, not much text)
• Hierarchical (First top left – last bottom right)
• Don’t push your skills (limitations clear)
• Have a plan
• Make headlines and images informational for quick read
• Use colour for clarity and to convey
• Main visual point should be the largest
• Work within your limits
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INFOGRAPHICS – Steps to planning
your infography
1. What is your GOAL? (i.e.: What is the purpose of your infographic? Why are you doing
it? What do you hope will come of it?)
2. Who is your AUDIENCE? (i.e.: What is relevant to them? What engages them?)
3. What is your STORY? (i.e.: What is your story form? Cause and effect? Then and now?
Problem/solution? What would you briefly tell someone what your infographic will say?)
4. What is your MESSAGE and HOOK? (If your audience only had time to read the main
element in your infographic, what is the most relevant message you’d like them to walk
away with? Is there an image that can go with it and be the focus of the graphic?)
5. What is your other CONTENT? (List additional data that support your goal.)
6. What are your supporting VISUALS? (How can your data be visualized in the most
compelling and informative way? List and briefly describe them.)
INFOGRAPHIC
S

The importance of Sketching

Better understanding of things


Remember to leave space for notes
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INFOGRAPHICS - Programs

Adobe Illustrator
PowerPoint
Easel
Tableau public
Canva
Venngage
Etc

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