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Question 2

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Chanky Singh
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11 views3 pages

Question 2

QUESTION

Uploaded by

Chanky Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Booking CAC Total cost Cost(Mn)

Booking 10,000 1,000 10,000,000 10


2,000.00 1500 3,000,000 3 1500
2,500
Channel

Youtube

Facebook
SMS
Whatapp
Segment 1

Retargeting the video to the users who have interacted in the consideration stage

Retargeting the video to the users who have interacted in the consideration stage
NA
NA
Segment 2 Segment 3

Targeting the audience in to


UBA stage to the users who
have household income>10L
Targeting existing users to book like selecting age group,
again after xx time duration employee working in CXO
showcasing the need of the level, managerial postions,
service using luxury products, new
house owners(as shifting
requrire cleaning first), users
searching for bathroom
cleaners etc
Same as above
NA
NA

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