1.
New entrants to the parcel delivery market and other labour market competitors have
adversely affected ParcelCare’s ability to compete in labour markets. Explain how
ParcelCare can strategically position itself in competitive labour markets. (AC 1.1)
For ParcelCare to survive and compete in the current labour market competition, the
following options may assist in enhancing the attractiveness of the job offer. First, they must make
the so-called Employee Value Proposition as attractive as possible, offering decent remuneration,
opportunities to progress within the company, and respect for cultural and gender diversity. This
Employee Value Proposition should be marketed to the relevant potential employees to attract the
best talent to the firm. Secondly, ParcelCare must be technological and innovative. This consists
of adopting artificial intelligence and the Internet of Things in the organisation’s conveyance
network to enhance the flow and effectiveness of operations in parallel with the adoption of digital
technologies. ParcelCare will advertise for persons who support such an approach and who see the
company as liberal and should embrace technology. Last, training on new fields and further
participation of ParcelCare’s staff in projects with universities and IT companies should be
provided. Also, organisations need to be flexible and effectively market-responsive by embracing
facets such as online shopping and working from home. The above interventions will extend
employee stay, increasing competitiveness in the shifting parcel delivery market environment
(Biloshapka & Osiyevskyy, 2021; Kumar et al., 2021; Hirna et al., 2021).
2. Explain the impact of changing labour market conditions on resourcing decisions at
ParcelCare. (AC 1.2)
At ParcelCare, resourcing decisions involve a consideration of the labour market
characteristics. This means that, employee availability depends on unemployment. In youth
density zones, high unemployment may increase competition for delivery driver and Warehouse
assistant jobs. This may help ParcelCare cut recruitment costs and staff the organization for
positions rapidly. High adult unemployment may discourage experienced working adults from
looking for employment (Tumino & Taylor, 2015) to apply for specialized or management posts.
Logistics, supply chain and customer service may face the challenge of losing team talents.
Fluctuations in the economy also affect how ParcelCare is resourced. The company may
adopt the use of temporary or zero-hour contracts to address some demand and reduce as many
risks to the business as is possible. For delivery services that requires a large pool of employees to
meet demand during the festive season, the gig economy and freelancers may be the answer (Dol
& Boumeester 2018). To keep up with the rapidly evolving gig worker legal and ethical concerns,
it is essential for ParcelCare to properly analyse them.
Global competition requires wage issues because competitive labour markets require wage
concerns. There may be some locations where workers are paid low salaries or where competition
for a given job is high: in such cases, ParcelCare will need to start offering better rates in order to
attract and retain the employees. This is important especially when Amazon or other logistics
companies are scouring for employees. To counter this, ParcelCare has to study the salary trends
within the area and alter its remunerations. That is, inflation has it that it may also cause the
company’s financial leverage and hiring and training at some point in its operations (Vega-
Gutierrez et al., 2021). Inflation often leads to a decline in business profits as a result of which
recruitment and retention becomes a challenge.
Last, on the labour rights and laws, employee recruitment is critical in ParcelCare (Vega-
Gutierrez et al., 2021). Employment practices made locally increase the cost of employing people
and flexibility by standardizing working conditions, employee benefits, and dismissal privileges.
The relationship between the state of the labour market and municipal law has to be addressed.
Compulsory wages, employment classification measures and laws regulating health and safety
issues have an impact on managerial cost for labour. In this manner, hiring, retention and
recruitment at ParcelCare may receive a boost with the assessment of these factors.
3. You are aware that workforce planning has not been carried out in the past and
decide to persuade the senior leadership team that this activity is worth doing.
Analyse the impact of effective workforce planning, making clear how ParcelCare
could benefit from this activity. (AC 2.1)
Personnel planning is required for all businesses because the present business climate is
dynamic. We must analyse staff on a regular basis, project talent demands, and map methods to
align human resources with strategic goals (Aguinis, 2014). A proactive strategy also has the
advantage of improving hiring and other aspects. Other activities, such as getting to the best people
and logisticians ahead of time and hunting for talent before a demand occurs, take place prior to
the onset of a crisis (Cappelli, 2008). This lowers impulsive staff costs, increases team
performance, and ensures we have the right individuals to grow.
Using workforce planning, we may define critical positions and apply retention tactics such
as career development, a healthy workplace, and succession planning (Becker and Huselid, 2006).
This also aids in the development of firm loyalty, lowering turnover rates, and assuring firm data
security. Staff the right positions with people who have the necessary abilities to help improve
business performance. This decreases skill gaps, nonconformances, and operating expenses while
also improving customer happiness.
The most major benefit that ParcelCare gains from labour planning is that. I also discovered
that the seasons have a significant impact on demand in this market. With this strategy, we can
anticipate such fluctuations and alter the number of staff as needed to meet client demand without
increasing wages for delivery drivers and warehouse employees. Because technology is constantly
evolving, we must teach individuals on new tools and platforms (Durme et al., 2023). The essential
aspect about the AI/automation process, drones, and improved tracking is that we have workforce
planning, which helps us to identify talent gaps and recruit or train new people.
In the proper hands, labour planning can help ParcelCare expand operations or increase
services. Define the responsibilities and scope, as well as the number and type of positions required
for the growth talent pipeline. Unfortunately, ParcelCare's bad influence stems from an incomplete
personnel planning issue. Our profitability is great since we engage in recipe and reactive
recruiting, have high turnover rates, and conduct frequent training. Lack of skilled personnel and
staffing inadequacies can distort, underestimate, and negatively impact client satisfaction and
brand equity for customers. Because future workforce demands cannot be foreseen, there is a risk
that an organisation may fall behind competitors and be unable to address market/technology
changes. If ParcelCare incorporates proactive personnel planning, the foregoing risks may be
addressed, the staff optimised, and the company can make the most of a promising future in the
ever-changing logistics industry.
4. To strengthen your argument to introduce workforce planning, evaluate techniques
that can be used to support the process of workforce planning. (AC 2.2)
To remedy this situation, there is no doubt that ParcelCare is going to need to redesign their
staff planning. Structure and analytical rigour help decision-making related to future workforce.
1. A SWOT analysis
SWOT analysis helps ParcelCare identify internal and external staff strengths, weaknesses,
opportunities, and threats (Noe et al., 2020). Our brand and distribution attract and retain talent
because of that. It demonstrates where to look for talented coaches and when to adjust the
intervention due to significant department turnover. We can foresee worker demands with new
markets and technology. Finally, knowing rival behaviour and that an economy is cyclical protects
workers.
2. Scenario planning
Future mapping entails imagining and quantifying how future events may affect our
workforce. Locale colour opportunities may arise from economic development, technical
breakthroughs, or legal changes. This paper discusses how to create FWSs that can satisfy diverse
conditions: Several plans should be made in advance to avert problems and keep workers focused
in uncertain times.
3. Employment White Paper
Compares current and future job skills to our workforce (Cappelli, 2008). Training,
recruitment, and reskilling can reduce inequities. The main reason we should address human
capital deficiencies before they arise is that it can help our employees perform effectively and
become fit for purpose in performance and versatility when incorporating new technologies or
meeting client expectations.
4. Forecast demand/supply
Historical data, industry trends, and economic considerations determine workforce needs
and availability (Becker & Huselid, 2006). We can predict staffing levels and types using
analytical estimations, best practices, statistical models, attrition, business growth, and technology.
Expect labour shortages or surpluses and adjust recruitment, retaining, and training methods to
optimise the workforce.
5. Succession Planning
Key stakeholders are recruited and prepared via talent management (Durme et al., 2023).
Leader churn and the unavailability of talented leaders are minimised. To maintain talent
management, succession planning for key jobs nurtures internal talent and lowers external
acquisition.
ParcelCare may assess its personnel needs, avert problems, and strengthen its human
capital based on its existing circumstances.
5. Currently, vacancies are advertised on ParcelCare’s website. Line managers then
interview shortlisted applicants. You feel that these are suitable recruitment and
selection methods to use but want to broaden the methods used. Evaluate the
strengths and weaknesses of two different recruitment methods and two different
selection methods. (AC 2.3)
Although ParcelCare now only has its website for posting positions available and line
managers for interviews, opening up more avenues for recruitment as well as selection increases
competency stock greatly for ParcelCare. Here's an evaluation of two alternative recruitment
methods and two different selection methods:
Recruitment Methods
Internet-based recruitment enables a company to advertise job openings cheaply and wide
aiming at unknown sources of talent. Friends and contacts in the same industries can assist us in
the recruitment process, using platforms which include; job sites, social networks and professional
networking sites; you target a specific group of employees and get those willing to work rather
than those looking for a new job. But this approach takes time, and effort to ensure that our message
gets to the target group and sometimes miss out on people who use limited internet facilities
(Temple & Brown, 2011). Peoples also require to be ready for governing potentially large numbers
of applications.
Internal sources employees referent is particularly a rich source of good quality of
applicants most of who are likely to be right culture fits. Through recommendation by employees
in our organization, we can be able to hire our next employees more easily, and this would also be
cheaper. Yet, focusing solely on referrals can decrease the diversity and introduce bias if all
employees invite their ‘friends-like-me’. There should be certain rules provided for employee
referral and should be equally friendly for everyone.
Selection Methods
where all applicants are asked similar questions help to keep bias to a minimum and make
all applicants answer in a more structured way. This method reduces interviewer bias and brings
higher validity of interviews in the prediction. Still, structured interview may appear to the
candidate as rather formal and often does not allow discussing some specifics of the candidate’s
experience. These are very important for the implementation process and the people who will be
responsible to make the implementation a success include the interviewers.
This is a series of tests conducted with the goal of evaluating the skills/behaviors of those
eligible for particular jobs and is often a series of group-discussion, simulated, and presentation.
Using this approach offers other different views of each candidate and is widely accurate in the
determination of the respective performance especially when the job in question requires advanced
skills and knowledge. However, assessment centers are hard to design and too expensive to
incorporate into the system, in addition, some of the candidates might be overwhelmed by the
exercise. It can also be costly, especially to organisations, especially those that are relatively small
in size.
These additional recruitment and selection methods by therefore help ParcelCare offer a
wider range of candidates and gain information about the candidates that is more broad. However,
we can apply these methods if it’s plausible to utilize the necessary resources to do so while
maintaining the organizational culture that we require.
6. On examining employee turnover rates, you feel the rate is higher than it should be,
and higher than internal targets. To try to understand this further, discuss differences
between avoidable and unavoidable turnover and differences between push and pull
factors. (AC 3.1)
ParcelCare, like every company, worries about employee turnover. Understanding turnover
and creating retention tactics is essential to solving this problem. The difference between
preventable and unavoidable turnover is critical. Better management, competitive pay, and a better
work atmosphere might have prevented avoidable turnover. Unavoidable turnover is caused by
retirement, relocation, or illness (Ejimofor & Ogundare, 2023).
Understanding the "push" and "pull" variables that affect employee decisions is crucial to
understanding attrition. Workplace stress, lack of advancement, and low organisational
commitment are push factors that lead people leave (Ghazali et al., 2024). These issues are under
the organization's control and often cause needless turnover. Pull factors—higher salary, better
benefits, or better work-life balance—entice employees to leave.
ParcelCare can reduce turnover by eliminating avoidable turnover and mitigating push
causes. This may include better management techniques, open communication, competitive
remuneration and benefits, and career development. Better work environments and staff
engagement initiatives are essential for job satisfaction and organisational commitment (Tumino
& Taylor, 2015; Ghazali et al., 2024; Özdemir, 2024). Addressing these areas may lower
ParcelCare's turnover and align it with internal goals.
Understanding turnover kinds and causes is crucial to creating successful retention
strategies. ParcelCare can improve staff engagement, retention, and turnover by focussing on its
controllables.
7. Retention of warehouse staff is an issue, as there are many labour market
competitors. Compare the following retention approaches: realistic job previews;
induction; job enrichment; and reward. (AC 3.2)
ParcelCare struggles to retain warehouse workers in a competitive labour market. To
address this, explore alternative retention methods, each with pros and downsides.
Realistic Job Previews (RJPs) give candidates a balanced view of the job, including its pros and
cons. This sets reasonable expectations and decreases turnover by improving person-job fit from
the start. RJPs can boost job satisfaction and organisational engagement, but they may deter
unprepared applicants (York & Wharton, 2024; Nthenge, 2016).
New hire induction programs are essential for organisation and job integration. Well-
designed inductions can boost early work happiness, productivity, business culture, and belonging.
Inductions can be costly and may not solve long-term retention issues. Job enrichment—adding
duties and variety—can help warehouse workers stay. ParcelCare can boost worker satisfaction,
skill development, and career growth by offering more difficult and interesting work. Job
enrichment may not work for all employees or roles and may be difficult to accomplish in highly
structured warehouses. Attracting and maintaining talent requires reward systems with monetary
and non-monetary incentives. Financial incentives can enhance short-term engagement, but a
balanced approach that includes recognition, advancement possibilities, and a favourable work
environment is needed to build long-term commitment (Ahmed et al., 2023; Singh & Prakash,
2024).
A multifaceted retention strategy is proposed for ParcelCare's warehouse workforce. RJPs
help candidates comprehend work physical needs and self-select. Comprehensive introduction
programs can make new hires feel valued and integrated. Warehouse work enrichment may
demand imaginative solutions, but cross-training, skill development, and leadership
responsibilities are possible. Finally, a competitive and equitable reward system that balances
monetary and non-monetary incentives can meet short- and long-term retention needs. ParcelCare
can reduce turnover and improve operational efficiency by using these methods to engage and
reward warehouse workers.
8. To influence the senior leadership team to accept that employee turnover should be
addressed, explain the impact of dysfunctional employee turnover. (AC 3.3)
Inefficient employee turnover is the type that involves the turnover of some of the most
efficient, valuable and key employees and can really harm a company. This impact effects several
major areas. In terms of quantifiable outcomes, these include overall higher costs related to
attracting and developing human capital, reduced efficiency and disruptions within supply chain,
all of which influence organizational profitability. At an operational level, loss of skills and
knowledge affects productivity, service delivery gaps and inefficient working cause a diffusion of
strategic aims (Joseph & Elias, 2017; Abubakar & Wainaina, 2019; Bawasa & Othman, 2024).
In addition, dysfunctional turnover undermines the human capital within that organisation.
This is a significant problem; hence experienced employees leave Newark’s company bringing
along with them skills and knowledge that are important in the day to day running and especially
when introducing new products to the market or changing the current products. The
aforementioned loss has a domino effect which results to unfavorable organizational culture and
low morale. The remaining employees may lose morale, end up in conflicts, and develop job
insecurity that may contribute to a spiral of turnover rate (Magubane & Ngwenya, 2024; Joseph &
Elias, 2017).
Last of all it also means that the organization’s relation with the external environment too
are not healthy. The quality of customer service may be reduced, clients’ relationships may be
unruly and the company image and brand reputation may suffer. This results in customers getting
dissatisfied and the firm failing to make business sales and profits. Managing dysfunctional
turnover is therefore important. Thus, weaker effectiveness of retention strategies results in
negative impacts which can be reduced with increases of job satisfaction, compensation, and career
advancement for workers (Joseph & Elias, 2017; Abubakar & Wainaina, 2019; Huang, 2024).
9. ParcelCare employs the majority of employees on permanent, full-time contracts.
You feel these contracts have their place, but it is time to consider whether other types
of contractual arrangements could be beneficial to the organisation, especially when
demand for delivery services increases and decreases. Assess the suitability of
permanent, full-time contracts for delivery drivers as well as two other types of
contracts. (AC 4.1)
A key strategic decision is the choice of contractual relationships for its drivers due to the
inherent unpredictable nature of demand for parcel delivery services. It means they get fixed, long-
term jobs that are both more stable and also help employees learn more and remain faithful.
However, they are rigid structures in employee numbers during relatively lean times and they are
likely to have more fixed labour costs than flexible organizations. Temporary contracts are
advantageous in that there is no commitment with which to meet fixed demand capacity, especially
during busy periods, and costs may prove cheaper than anticipated. However, they have negative
impacts since they reduce employee loyalty, increase volatility and could cause loss of efficient
employees during lean months. Zero-hour contracts provide the highest level of flexibility to
ensure that staffing is adjusted dependent on requirements, and least cost during downtimes. Yet,
they must generate job insecurity for workers and can deter loyalty, foster high turnover, and
produce inconsistent service quality. Thus, the mixed approach seems to be an optimal solution
for ParcelCare. It would entail having a fixed, stable workforce of employees who work full time
for the company, having workers on short-term contracts during some times of the year or for
certain projects, and having some workers on zero-hour contracts in order to meet daily
fluctuations in the delivery of orders. In this regard, it is both predictable and adaptable to the
varying demand (MSLA, 2021).
However, this hybrid strategy must be well handled by ParcelCare. It is therefore extremely
important to communicate the logic behind different forms of contracts, to guarantee equality and
the same chance to advance to all those people, and periodically discuss the balance of contract
forms to reap all the benefits and avoid the drawbacks towards the staff motivation, service quality,
and staff retention.
10. At present, an ad hoc approach is taken to onboarding and typically involves the line
manager ensuring new starter forms are completed and health and safety training
provided. You identify that onboarding can be improved but first need to convince
others that investment in this area is worthwhile. Explain the benefits of effective
onboarding. (AC 4.2)
Enhancing the existing informal method of onboarding at ParcelCare as a definite strategy
will have several benefits. Firstly, even such a key process as onboarding can greatly affect the
issue of retention of employees. Due to the realistic expectation that is likely to be provided by the
organization, this method can help ParcelCare in dealing mortuary assistants’ turnover rates, which
could be very expensive for any organization (Davidson, 2018; Tanenbaum et al., 2025).
Secondly a well-organized onboarding system enables the new employee to perform with
efficiency and productivity. If new hires are able to grasp their responsibilities of their job and
work, productivity increases and productivity is achieved faster. Literature evidence indicates that
onboarding that has been done effectively will lead to high performing sales employees (Wiseman
et al., 2022).
Third, it also underlines that on board is the key factor for enhanced employees’
engagement at the initial stage. A well-coordinated process increases organizational commitment
from employees by increasing productivity and encouraging the employees to improve their output
in the organization. Furthermore, expenditure on onboarding is incredibly advantageous in the
longer term as it saves on costs. Less turnover of rates means less recruitment and training
expenses, enhanced opportunity for all employees to provide value, and quicker payoff on
recruitment interventions and other investments in human capital (Davidson, 2018; Westover,
2024).
In other words, effective organizational onboarding also enhances organizational culture.
On the positive side, I believe it is an opportunity to effectively state and discuss ParcelCare’s
values, mission and expected outlook for the company so that all new employees are starting from
the same level of understanding. In addition, its results render increase in the quality of the
employer brand, in case the onboarding is positively organized. Happy employees will talk
positively of ParcelCare and the organisation to other employees during the recruitment process,
while those who progress to seek other opportunities will become positive conduits for the
organisation in the future (Grillo & Kim, 2015).
Last but not the least, structured recruitment process allows for effective
socialisation/mentoring. This enables an organisation to avoid situation whereby a lot of
information and data are checked outside the organisation especially when experienced employees
are leaving an organisation. Therefore, it is recommended that ParcelCare should adopt onboarding
program in order to ensure greater involving, effective and committed employees who will in turn
ensure greater organizational outcomes, lesser cost, and superior organizational culture (Medeiros,
2021).
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