KALINGA UNIVERSITY

RAIPUR

SYLLABUS
OF
MASTER OF BUSINESS
ADMINISTRATION

UNDER CHOICE BASED CREDIT, GRADING AND

SEMESTER SYSTEM WITH OUT COME BASED
EDUCATION PATTERN

(To be implemented from Academic Year 2021-22)

FACULTY OF COMMERCE AND

MANAGEMENT
KALINGA UNIVERSITY, RAIPUR, (C.G.)

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1. PREAMBLE:-
The MBA Curriculum 2021 builds on the implementation of the Choice Based Credit System
(CBCS) and Grading System. The curriculum takes the MBA programme to the next level in
terms of implementing Outcome Based Education along with the Choice Based Credit System
(CBCS) and Grading System.

2. INTRODUCTION TO PROGRAM:-
MBA course aims at exploring Management Skills in the students. The course curriculum is
designed in such a way so as to develop basic Business and Management Skills in the
students. The course structure is spread across four semester in two years which focuses on
detailed study of business administration. It involves detailed study of different aspects of the
business and managing its operations. It equips the students with the latest business
knowledge to meet the requirements of changing corporate firms. The Social Wellbeing
Project, The Live project, SIP& CAPSTONE inculcates real time business situations &
learning corporate social responsibilities which improve decision making skills among
students.

The successful completion of the course leads the management graduates to get basic
knowledge of various fields such as general managerial principles, processes and concepts.
These are building blocks for working in different type of organizations in diverse business
conditions. A wide range of opportunities open in front of the students once the course in
completed.

3. MBA PROGRAMME FOCUS:-

3.1 Programme Educational Objectives (PEOs):-

PEO1: Graduates of the MBA program will successfully integrate core, cross-functional and
inter-disciplinary aspects of management theories, models, and frameworks with the real
world practices and the sector specific nuances to provide solutions to real world business,
policy and social issues in a dynamic and complex world.
PEO2: Graduates of the MBA program will possess excellent communication skills, excel in
cross-functional, multi-disciplinary, multi-cultural teams, and have an appreciation for local,
domestic and global contexts so as to manage continuity, change, risk, ambiguity and
complexity.
PEO3: Graduates of the MBA program will be appreciative of the significance of Indian
ethos and values in managerial decision making and exhibit value centered leadership.
PEO4: Graduates of the MBA program will be ready to engage in successful career pursuits
covering a broad spectrum of areas in corporate, non-profit organizations, public policy,
entrepreneurial ventures and engage in life-long learning.
PEO5: Graduates of the MBA program will be recognized in their chosen fields for their
managerial competence, creativity & innovation, integrity & sensitivity to local and global
issues of social relevance and earn the trust & respect of others as inspiring, effective and
ethical leaders, managers, entrepreneurs, intrapreneurs and change agents.

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3.2 Programme Outcomes (POs): At the end of the MBA programme the learner will
possess the following:-
1. Generic and Domain Knowledge – Ability to articulate, illustrate, analyze, synthesize
and apply the knowledge of principles and frameworks of Management and allied
domains to the solutions of real-world complex business issues.
2. Problem solving & Innovation – Ability to Identify, formulate and provide innovative
solution frameworks to real world complex business and social problem by systematically
applying modern quantitative and qualitative problem solving tools and techniques.
3. Critical Thinking- Ability to conduct investigation of multidimensional business
problems using research based knowledge and research methods to arrive at data driven
decisions.
4. Effective Communication – Ability to effectively communicate in cross-cultural settings,
in technology mediated environments, especially in the business context and with society
at large.
5. Leadership and Team Work- Ability to collaborate in an organizational context and
across organizational boundaries and lead themselves and others in the achievement of
organizational goals and optimize outcomes for all stakeholders.
6. Global Orientation and Cross-Cultural Appreciation: Ability to approach any relevant
business issues from a global perspective and exhibit an appreciation of cross cultural
aspects of business and management.
7. Entrepreneurship – Ability to identify entrepreneurial opportunities and leverage
managerial & leadership skills for founding, leading & managing startups as well as
professionalizing and growing family businesses.
8. Environment and Sustainability – Ability to demonstrate knowledge of and need for
sustainable development and assess the impact of managerial decisions and business
priorities on the societal, economic and environmental aspects.
9. Social Responsiveness and Ethics – Ability to exhibit a broad appreciation of the ethical
and value underpinnings of managerial choice is a political, cross-cultural, globalized,
digitized, socio-economic environment and distinguish between ethical and unethical
behaviors & act with integrity.
10. Lifelong Learning – Ability to operate independently in new environment, acquire new
knowledge and skills and assimilate them into the internalized knowledge and skills.

3.3Programme Specific Outcomes (PSOs):-

PSO1: To guide and channelize the transformation process of every management graduate by
providing in-depth knowledge of business management and entrepreneurship embedded with
ethics and a sense of social commitment and to make them strive towards personal victory and
value creation to society.

PSO2: An ability to apply conceptual foundations of management to solve practical decision-

making problems.

PSO3: An ability to adapt to dynamic changes in an environment with an understanding of

societal and ecological issues relevant to professional managerial practice through life-long
experiential learning.

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PSO4: Develop excellent adaptability to function in the multi-disciplinary work environment,
good interpersonal skills as a leader in a team in appreciation of professional ethics and
societal responsibilities.

PS05: To ignite a passion for a multidisciplinary approach to problem solving, critical

analysis, and decision making by giving due importance for lateral thanking so that
management graduates see things from a a perspective that is not just simple but effective.

Graduate Attributes (Gas):-At the end of the MBA programme the learner shall exhibit:-
GA1: Managerial competence.
GA2: Proficiency in Communication, Collaboration, Teamwork and Leadership.
GA3: Competence in Creativity & Innovation.
GA4: Research Aptitude, Scholarship & Enquiry.
GA5: Global Orientation.
GA6: Proficiency in Digital Literacy.
GA7: Entrepreneurship & Inter-disciplinary Orientation.
GA8: Cross-functional & Inter-disciplinary Orientation.
GA9: Results Orientation.
GA10: Professionalism, Ethical, Values Oriented & Socially Responsible behavior.
GA11: Life-Long Learning Orientation.

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4. MBA PROGRAMME COURSE TYPE AND EVALUATION PATTERN

Credit Distribution for M.B.A.

CBCS COURSE STRUCTURE FOR MBA

Courses Credits Total
I. Core Course: - 10X3 30
(10 Paper of 3 Credit each)
II Elective Courses: -
1. Discipline Specific Elective 8X4 32
(8 Paper of 4 Credit each)
2. Generic/Open Elective (Inter disciplinary) (5X3) 15
(5 Paper of 3 Credit each)
III Ability Enhancement Courses: -
1. Ability – Enhancement Compulsory Course 6X2 12
(6 Paper of 2 Credit each)
2. Employment Enhancement Compulsory Course (1X4) + (2X2) 8
(1 Paper of 4 credit & 4 paper of 2 credit each)
3. Skill-Enhancement Elective Course (2X2) 4
(4 Paper of 2credit each)
4. ECA and GI (1X2) 2
(1 paper with 2 credit)

Total Credits: 103

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4.1 COURSE TYPES:-

4.1.1 Foundation Course: These courses focus on developing the basic abilities that support
the understanding of other courses like Accounting, statistics and economics which will be
taken at the time of induction as bridge course. The Foundation course will be offered for a
brief period of Two weeks carrying 10 hours of learning. It will have no credits but will be
compulsory for the students. It is not mandatory for a learner to opt for Foundation Courses.
However, Faculty members may advise a student to enroll for Foundation Course(s) after a
methodical assessment of the relevant competencies of the student. Foundation Courses shall
be taught by the course teacher in workshop mode / project mode. Pre- and post-test: A test or
other assessment activity shall be administered to the students both at the beginning of the
foundation course and at the end of the foundation course, with the intention of demonstrating
improved skills upon completion. The tests shall be essentially skill based.
4.1.2 Core courses are the compulsory courses for all the students. There are 10 core courses
majorly taken in first year.
4.1.3 Open /Generic Elective:Four open electives are offered with an intension to see cross
functional exposure.
4.1.4 Discipline Specific Elective:Discipline Specific Elective are the specialization which
are offered by the University. Students can opt for two specialization carrying 4 papers in 3rd
and 4th Semester. Specialization are offered only in 2nd year.
4.1.5 Ability Enhancement Courses: Ability Enhancement Compulsory Courses are
mandatory for students to take it in their first year with 4 credit each. The courses like
Managerial Communications, Introduction to Microsoft suite and Aptitude skills and
Quantitative Analysis.
4.1.6 Employment Enhancement Compulsory Courses: Employment Enhancement courses
like liveprojects, Company Analysis project,Social Wellbeing project , and Summer Project.
Liveprojects are valuable segment in the study of MBA. It connects the practical knowledge
of theoretical subjects learned in first year of study. Live projects aim at developing
employment abilities in students and provide industrial experience and insights. Live projects
come under EECC.
Capstone typically serves as the culminating requirements for an MBA program, requiring
students to synthesize what they learned to research and address a contemporary business
problem. In first semester students will do sectoral analysis in structural way.
In second semester further in-depth PESTEL analysis of company will be done.
Social Wellbeing Project is mandatory for the students to take up some innovative ideas to
serve an NGO/CSR/ Adopted village. It aims to sensitize the students towards society and
work for uplifting the under privileged and in areas like environment, health, education, social
services and community development. It will be carried in first year of Program.
Summer Project have functional focus i.e., the student may exhibit cross functional
orientation. At the end of the second semester each students shall undertake a summer
internship project of minimum 12 weeks. For SIP one credit is equivalent to minimum 60
hours of effective work. SIP shall have 4 credits.
4.1.7Skill Enhancement Elective Course: Interpersonal and Leadership skills enhancement
courses are designed to enhance interpersonal and leadership skills of MBA students. It is

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mandatory for the students to learn Indian Ethos and leadership: learning management and
leadership from Bhagwat Geeta,Chanakya , Mahabhartaetc.
4.1.8Extra-Curricular & General interest:ECA * GI stands for Extra Curricular Activities
and General Interest, which is designed to appraise the potential of students. It intends to
develop the students in every facet and will groom his/her personality for the competitive
worldAll the Academic and Non-Academic Competitions Intra & Inter-College levels in
which a student has to actively participate. Students have to participate and give a detailed
presentation regarding the Extra Curricular Activities done by them. They will be evaluated
on the basis of their Participation and Presentation of Report submitted.

5. SPECIALIZATIONS OFFERED:-The following specializations shall be

offered.Students can opt for two specialization out of total 11 specialization listed below:
1. Marketing Management (MKT).
2. Finance (FIN).
3. Human Resources Management (HRM).
4. Business Analytics (BA).
5. Banking and Insurance.
6. Start up and Entrepreneurship.
7. Digital Marketing and E-commerce.
8. Health care and Hospital management.
9. Real estate and Infrastructure Management.
10. Logistics and Supply Chain Management.
11. International Business management.

Note:
1. Faculty of Management and Commerce may offer ONLY SELECT specializations
based on industry needs, faculty strength & competencies, student demands,
employability potential, etc.
2. Faculty of Management and Commerce MAY NOT offer a specialization if a
minimum of 20% of students are not registered for that specialization.
3. Faculty of Management and Commerce MAY NOT offer an elective course if a
minimum of 20% of students are not registered for that elective course.

6.END SEMESTER EVALUATION (ESE):

1. The End Semester Evaluation (Summative Evaluation) for the Core Courses, Generic
Electives (GE), Discipline Specific Elective (DSE), Employment Enhancement
Compulsory Courses (EECC) Ability Enhancement Courses (AEC) and the Skill
Enhancement Elective Course (SEC) shall be conducted by the Kalinga University
Raipur.
2. The Evaluation pattern includes subjective and practical evaluation depending upon the
course type.
3. All questions shall be compulsory with internal choice within the questions.
4. The broad structure of the ESE question paper shall be as follows:

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 Section Cognitive Abilities Evaluated Nature
A REMEMBERING Very short Questions
B UNDERSTANDING Short Questions
C APPLYING & ANALYSING Long Questions
D EVALUATING Case Study Analysis
CREATING

7. MISCELLANEOUS:

7.1Attendance: - The student must meet the requirement of 75% attendance per semester per
course for grant of the term. The institute may condone the shortage in attendance in
exceptional circumstances, up to a maximum of 15%. The institute shall have the right to
withhold the student from appearing for examination of a specific course if the above
requirement is not fulfilled.

7.2Medium of Instruction:- The medium of Instruction & Evaluation shall be English.

8.DETAILED COURSE LIST for each category of courses is provided inAnnexure I.

9. DETAILED SYLLABUS of each course is provided inAnnexure II.

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 Annexure - I

SYLLABUS FOR MBA2021-2022

SEMESTER - I
Subject Internal External
Subject Name Category Credits Total
Code Marks Marks
MBA101 Accounting for Managers CC-1 3 30 70 100

MBA102 Self and Group Dynamics CC-2 3 30 70 100

MBA103 Marketing Management CC-3 3 30 70 100

MBA104 Managerial Economics GE-1 3 30 70 100

Business Statistics and Decision
MBA105 GE-2 3 30 70 100
Science
MBA106 Legal Aspect of Business CC-4 3 30 70 100

MBA107 Managerial Communication I AECC-1 2 15 35 50

MBA108 Introduction to Microsoft Suite I AECC-2 2 35 15 50

Aptitude Skills and Quantitative
MBA109 AECC-3 2 15 35 50
Analysis I

MBA110P Live Projects EECC-1 1 15 35 50

CAP (Company Analysis Project)

MBA111P EECC-2 1 15 35 50
I
Knowing Self and others
MBA112P SEC-1 1 15 35 50

Indian Ethos and Leadership:

MBA113P Learning Management Through SEC-2 1 15 35 50
Bhagwat Geeta
Total 28

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 SEMESTER – II
Subject Internal External
Subject Name Category Credits Total
Code Marks Marks
MBA201 Financial Management CC-5 3 30 70 100

MBA202 Human Resource Management CC-6 3 30 70 100

MBA203 Consumer Behavior CC-7 3 30 70 100

Business Environment: India and
MBA204 GE-3 3 30 70 100
the World Economy
Operations and Supply Chain
MBA205 GE-4 3 30 70 100
Management
Business Ethics & Corporate
MBA206 CC-8 3 30 70 100
Governance/Law

MBA207 Managerial Communication II AECC-4 2 15 35 50

MBA208 Introduction to Microsoft Suite II AECC-5 2 15 35 50

Aptitude Skills and Quantitative

MBA209 AECC-6 2 15 35 50
Analysis II
MBA210P Social Well-being Project EECC-3 1 15 35 50
CAP (Company Analysis Project)
MBA211P EECC-4 1 15 35 50
II
MBA212P Knowing Self and others SEC-3 1 15 35 50
Indian Ethos and Leadership:
MBA213P SEC-4 1 15 35 50
Leadership lessons by Chanakya
Total 28

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 SEMESTER – III

Subject Internal External

Subject Name Category Credits Total
Code Marks Marks
Research Methodology for
MBA301 CC-9 3 30 70 100
Business Decision

MBA302 SUMMER TRAINING PROJECT EECC-3 4 50 50 100

SELECT ANY TWO GROUP

MARKETING MANAGEMENT
Marketing to Emerging Markets &
MBA303 DSE-I 4 30 70 100
Bottom of the Pyramid

MBA304 Retail Marketing DSE-I 4 30 70 100

HUMAN RESOURCE MANAGEMENT

Competency Based Human
MBA305 DSE-II 4 30 70 100
Resource Management System
Employee Relations and Labour
MBA306 DSE-II 4 30 70 100
Legislations
FINANCE

MBA307 International Finance DSE-III 4 30 70 100

MBA308 Commodities Markets DSE-III 4 30 70 100

DIGITAL MARKETING & E-COMMERCE

Social Media, Web & Text
MBA309 DSE-IV 4 30 70 100
Analytics

MBA310 Digital Marketing DSE-IV 4 30 70 100

BANKING AND INSURANCE

MBA311 Insurance Laws and Regulation DSE-V 4 30 70 100

MBA312 Marketing of Financial Services DSE-V 4 30 70 100

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 HEALTH CARE AND HOSPITAL MANAGEMENT

MBA313 Health care Analytics DSE-VI 4 30 70 100

Fundamental of Pharma and

MBA314 DSE-VI 4 30 70 100
Healthcare
INTERNATIONAL BUSINESS MANAGEMENT

MBA315 Global Business Environment DSE-VII 4 30 70 100

Cross Cultural issues in

MBA316 DSE-VII 4 30 70 100
International Management
LOGISTICS AND SUPPLY CHAIN MANAGEMENT

MBA317 Logistics Management DSE-VIII 4 30 70 100

MBA318 Sustainable Supply Chains DSE-VIII 4 30 70 100

START UP AND ENTREPRENEURSHIP

Start Up and New Venture
MBA319 DSE-IX 4 30 70 100
Management

MBA320 Managing Innovation DSE-IX 4 30 70 100

REAL ESTATE AND INFRASTRUCTURE MANAGEMENT

MBA321 Real estate economics DSE-X 4 30 70 100

MBA322 Affordable housing DSE-X 4 30 70 100

BUSINESS ANALYTICS

MBA323 Basic Business Analytics Using R DSE-XI 4 30 70 100

MBA324 Data Mining DSE-XI 4 30 70 100

Total 23

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 SEMESTER – IV

Subject Internal External

Subject Name Category Credits Total
Code Marks Marks
Exploring Small and Home
MBA401 GE-5 3 30 70 100
Business
Strategic Management and
MBA402 CC-10 3 30 70 100
Business Analytics.
ECA AND GI * ECA &
MBA403 2 15 35 50
(Report and Viva) GI
SELECT ANY TWO GROUP
MARKETING MANAGEMENT

MBA404 Marketing Analytics DSE-I 4 30 70 100

MBA405 Marketing of High Technology DSE-I 4 30 70 100

HUMAN RESOURCE MANAGEMENT

MBA406 HR Analytics DSE-II 4 30 70 100

Conflict & Negotiation

MBA407 DSE-II 4 30 70 100
Management
FINANCE
Technical Analysis of Financial
MBA408 DSE-III 4 30 70 100
Markets

MBA409 Corporate Financial Restructuring DSE-III 4 30 70 100

DIGITAL MARKETING & E-COMMERCE

MBA410 E Commerce Analytics DSE-IV 4 30 70 100

MBA411 Cyber laws and Security DSE-IV 4 30 70 100

BANKING & INSURANCE

Risk Management in Banks and
MBA412 DSE-V 4 30 70 100
Derivatives

MBA413 Rural Banking and Microfinance DSE-V 4 30 70 100

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 HEALTH CARE AND HOSPITAL MANAGEMENT

MBA414 Pharmaceutical Import and Export DSE-VI 4 30 70 100

Information Technology in Pharma

MBA415 DSE-VI 4 30 70 100
and Healthcare

INTERNATIONAL BUSINESS MANAGEMENT

MBA416 Global Strategic Management DSE-VII 4 30 70 100

International Treaties and

MBA417 DSE-VII 4 30 70 100
Conventions

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

MBA418 Six Sigma for Operations DSE-VIII 4 30 70 100

MBA419 Industry 4.0 DSE-VIII 4 30 70 100

START UP AND ENTREPRENEURSHIP

MBA420 Entrepreneurship Lab DSE-IX 4 30 70 100

MBA421 Entrepreneurship Development DSE-IX 4 30 70 100

REAL ESTATE AND INFRASTRUCTURE MANAGEMENT

Construction contract and safety

MBA422 DSE-X 4 30 70 100
management
Real estate valuation and project
MBA423 DSE-X 4 30 70 100
financing

BUSINESS ANALYTICS

MBA424 Workforce Analytics DSE-XI 4 30 70 100

MBA425 Retailing Analytics DSE-XI 4 30 70 100

Total 24

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IMPORTANT ABBREVIATION:-

CATEGORY DESCRIPTION

AECC Ability – Enhancement Compulsory Course

CC Core Course

GE Generic Elective

SEC Skill-Enhancement Elective Course

DSE Discipline Specific Elective

EECC Employment Enhancement Compulsory Course

ECA & GI Extra-Curricular& General Interest

Important Abbreviations:-
MBA is aligned with Choice Based Credit System (CBCS) adopted by the Kalinga
University, Raipur. Following types of courses are offered under CBCS:

1. Core Course (CC): These courses are to be compulsorily studied by a student.

2. Elective Course (EC): An elective course is a course that can be chosen from a pool of
courses.

An elective may be of following types:

1. Discipline Specific Elective (DSE): It is an elective course that adds proficiency to the
students in the discipline or leads to an interdisciplinary approach to learning. MBA offer 8
papers under this category four each in semesters III and IV. An additional paper in
Research project mode (Semester-long Research Project) may be offered at semester IV as
extra credit paper under discipline specific electives. Students can choose one Research
project as extra paper under the guidance of a teacher.

2. Generic Elective (GE): It is an elective course offered by different academic disciplines.

Under this category total 5 papers will be studied two papers each in I and II Semester
where as one paper in four semesters.

3. Ability Enhancement Compulsory Course (AECC): Six AECC papers are offered, Three in
semester I and Three in semester II.

4. Skill Enhancement Course (SEC): FourSEC papers are offered, Two in semester I and Two
in semester II.

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 SEMESTER – I
MASTER OF BUSINESS ADMINISTRATION
(COMPULSORY & SKILL ENHANCEMENT COURSES)

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 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

SEMESTER - I
Subject Internal External
Subject Name Category Credits Total
Code Marks Marks
MBA101 Accounting for Managers CC-1 4 30 70 100

MBA102 Self and Group Dynamics CC-2 4 30 70 100

MBA103 Marketing Management CC-3 4 30 70 100

MBA104 Managerial Economics GE-1 4 30 70 100

Business Statistics and Decision
MBA105 GE-2 4 30 70 100
Science
MBA106 Legal Aspect of Business CC-4 4 30 70 100

MBA107 Managerial Communication I AECC-1 2 15 35 50

MBA108 Introduction to Microsoft Suite I AECC-2 2 35 15 50

Aptitude Skills and Quantitative
MBA109 AECC-3 2 15 35 50
Analysis I

MBA110P Live Projects EECC-1 1 15 35 50

CAP (Company Analysis Project)

MBA111P EECC-2 1 15 35 50
I
Knowing Self and others
MBA112P SEC-1 1 15 35 50

Indian Ethos and Leadership:

MBA113P Learning Management Through SEC-2 1 15 35 50
Bhagwat Geeta

Total 28

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 Annexure - II
FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA–I Course: CC-1

Name of the Course: ACCOUNTING FOR MANAGERS Course Code:MBA101
Total Marks for Evaluation: 100 (Internal Marks: 30
No. of Contact hours: 45
External Marks: 70)

Objectives:The objective of this course is to acquaint the students with the basic knowledge of
financial cost, management accounting and further to develop understanding for taking financial
decisions.

Course Outcome: The successful completion of this course shall enable the student:
CO1: To get acquainted with the concept of Finance, cost and management accounting.
CO2: To prepare statements in accordance with generally accepted principles.
CO3: To develop thinking about analysis and interpretation of financial data.
CO4: To develop ability to provide knowledge, data effectively, and recommendation.
CO5: To develop ability about Budgetary Control & Standard Costing.

Unit I Contact Hours: 9

Basic Concepts: Forms of Business Organization. Meaning and Importance of Accounting in
Business Organization, Basic concepts and terms used in accounting, Capital & Revenue
Expenditure, Capital & Revenue Receipts, Users of Accounting Information. Accounting
Concepts and Conventions, Fundamental Accounting Equation, Journal, Ledger and Trial
Balance. Case study on related topics.

Unit II Contact Hours: 9

Financial Statements: Meaning of Financial Statements, Importance and Objectives of
Financial Statements. Preparation of Final Accounts of sole proprietary firm. Case study on
related topics.

Unit III Contact Hours: 9

Cost Accounting: Basic Concepts of Cost Accounting, Objectives, Importance and
Advantages of Cost Accounting, Cost Centre, Cost Unit, Elements of Cost, Classification and
Analysis of Costs, Relevant and Irrelevant Costs, Differential Costs, Sunk Cost, Opportunity
Cost, Preparation of Cost Sheet. Case study on related topics.

Unit IV Contact Hours: 9

Short Term Business Decision Techniques – Marginal Costing: Meaning, Principles,
Advantages and Limitations, Contribution, P/V Ratio, Break-Even Point (BEP), Cost Volume
Profit (CVP) Analysis, Short Term Business Decisions–Product Mix Decisions, Make or Buy
(Outsourcing) Decisions, Accept or Reject Special Order Decisions, Shutting Down
Decisions. Case study on related topics.

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Unit V Contact Hours: 9
Exercising Control – Budgetary Control & Standard Costing: Budgetary Control: Meaning of
Budget and Budgeting, Importance, Advantages and Disadvantages, Functional Budgets–Raw
Material Purchase & Procurement Budget, Cash Budget and Flexible Budget. Case study on
related topics.

Text Book:
1. Maheshwari, S.N. (2nd ed., 2017).Financial and Cost Accounting. Sultan Chand
&Sons. LastestEdition.
2. M Y Khan, P K Jain, (2017) Management Accounting- Text, Problems & cases, Mc
Graw Hills, 7thEdition.

Reference Books:
1. Bhattacharya, Ashish K., Financial Accounting for Business Managers. Prentice Hall
of India. Latest Edition.
2. Arora, M. N. Cost Accounting, VikasPublication. Lastest Edition.
3. P.C. Tulsian, Financial Accounting - PearsonLatest Edition.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES
DESCRIBE the basic concepts related to Accounting,
CO1 REMEMBERING Financial Statements, Cost Accounting, Marginal Costing,
Budgetary Control and Standard Costing.

CO2 UNDERSTANDING EXPLAIN in detail, all the theoretical concepts taught

through the syllabus.

CO3 APPLYING PERFORM all the necessary calculations through the relevant
numerical problems.

CO4 ANALYSING ANALYSE the situation and decide the key financial as well
as non-financial elements involved in the situation.

CO5 EVALUATING EVALUATE the financial impact of the decision.

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 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT
COURSE LEARNING OUTCOME LEARNING ASSESSMENT TASK
NO.
ACTIVITY
Discussion & Evaluation of Students
Presentation/Tour on the basis of
Knowledge about accounting standard
in a organization/ Presentation,
I and basics of accounting.
Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Application
on the basis of
Based
Understanding about the financial Application-Based
learning/Case
II position of a company/business/firm. Activity, Evaluation,
Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Understanding and analysis the data
from the point of view of a Presentation/
Quiz, Assignment.
III manufacture who convert raw material Video.
into finished goods.
Evaluation of Students
Identify and proper use of the data Presentation/
based on Research
available from financial and cost Video/Case
Study Presentation,
IV accounting and utility it for betterment Study/Research
Assignment
of the stokeholders profit. Study.
Evaluation, Class test.
Evaluation of Students
Improved understanding and analysis Lecturing and based on Research
V of Budgetary Control & Standard Numerical Study Presentation,
Costing. problems. Assignment
Evaluation, Class test.

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 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA – I Course: CC-2

Name of the Course: SELF AND GROUP DYNAMICS Course Code: MBA102
Total Marks for Evaluation: 100 (Internal Marks: 30
No. of Contact hours: 45
External Marks: 70)

Objectives: This course is designed to expose the students to fundamental concepts of self and group,
its processes and behavioral dynamics in organizations.
Course Outcome: The successful completion of this course shall enable the student:
CO1: To get acquainted with the concept of Self-esteem, and Self-dynamics.
CO2: To understand about the concept and theories of perception.
CO3: To develop understanding about the Group dynamics.
CO4: To develop understanding about the informal Groups.
CO5: To understand about the Organizational Culture.

Unit I Contact Hours: 9

Self Esteem: Concept, Nature, Importance; Low and excessive self -Esteem; How to improve
Self-Esteem, Maslow‟s Hierarchy of needs, Self-Esteem as a complex dynamic system.Self -
Dynamics: Content and structure, Self-Regulation, The Dynamic Self-Concept, Intrapersonal
process regulated by self-concept, Interpersonal process regulated by Self-concept; Leadership
styles.Case study on related topics.

Unit II Contact Hours: 9

Perception: Meaning and concept of perception, Factors influencing perception, Selective
perception, Attribution theory, Perceptual process, Social perception (stereotyping and halo
effect). Motivation: Definition & Concept of Motive & Motivation, The Content Theories
of Motivation (Maslow‟s Need Hierarchy & Herzberg‟s Two Factor model Theory), The
Process Theories (Vroom‟s expectancy Theory & Porter Lawler model), Contemporary
Theories- Equity Theory of Work Motivation.Case study on related topics.

Unit III Contact Hours: 9

Group Dynamics: Concept, Characteristics, Importance of Group Dynamics; Process/ Stages
of Group Development/ Evolution; Types of groups; Tuckman‟s theory of Group Dynamics;
Group Cohesiveness; Principles of Group Dynamics; Factors affecting group behavior Team
Building.Case study on related topics.
.
Unit IV Contact Hours: 9
Informal Groups: Concept; Advantages and limitations of Informal groups; Informal Groups
according to: Mayo and Lombard; Sayles; Dalton; Group Decision making: Bain‟s RAPID
Framework, Hartnett‟s CODM Model.Case study on related topics.

Page 21 of 223
Unit V Contact Hours: 9
Conflict Management – Definition and Meaning, Sources of Conflict, Types of Conflict,
Conflict Management Approaches. Organizational Culture: Meaning and Nature of
Organization Culture - Origin of Organization Culture, Functions of Organization Culture,
Types of Culture, Creating and Maintaining Organization Culture, Managing Cultural
Diversity.Case study on related topics.

Text Books:
1. Robins.S, (2016, 16thedt.).Organizational Behaviour. Pearson.

Reference Books:
1. Debra Nelson and James Campbell Quick (2020. 6th edition) Organizational
Behaviour.
2. Fred Luthans (13th edition 2015) Organizational Behavior.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the major theories, concepts, terms, models,
CO1 REMEMBERING frameworks and research findings in the field of
organizational behavior.
EXPLAIN the implications of organizational behavior from
CO2 UNDERSTANDING the perspectives of employees, managers, leaders and the
organization.
MAKE USE OF the Theories, Models, Principles and
CO3 APPLYING Frameworks of organizational behavior in specific
organizational settings.
DECONSTRUCT the role of individual, groups, managers
CO4 ANALYSING and leaders in influencing how people behave and in
influencing organizational culture at large.
FORMULATE approaches to reorient individual, team,
CO5 EVALUATING managerial and leadership behavior in order to achieve
organizational goals.
ELABORATE UPON the challenges in shaping
CO6 CREATING organizational behavior, organizational culture and
organizational change.

Page 22 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOMES

UNIT COURSE LEARNING TEACHING AND

ASSESSMENT TASK
NO. OUTCOME LEARNING ACTIVITY
Evaluation of
Discussion &
Improved knowledge of Students on the basis
Presentation/Tour in a
I. the concept of self-esteem, of Presentation,
organization/ Case
and self-dynamics. Assignment
Study/ Lecture
Evaluation, Quiz.
Able to differentiate Evaluation of
among various Students on the
implications of Application Based basis of
organizational behavior learning/Case Application-Based
II.
from the perspectives of Study/Video/Role- Activity,
employees, managers, Play, Lecture. Evaluation,
leaders and the Assignment, Class
organization. test.
Demonstration of various
Theories, Models, Principles and
III. Frameworks of organizational Presentation/ Video. Quiz, Assignment.
behavior in specific
organizational settings.
Evaluation of
Improved understanding of the Students based on
role of individual, groups, Research Study
managers and leaders in Presentation/ Video/Case
IV. Presentation,
influencing how people behave Study/Research Study.
Assignment
and in influencing organizational
culture at large. Evaluation, Class
test.
Lecturing/ Evaluation of Students
Knowledge of approaches to
experiential based on Research
reorient individual, team,
V. learning /role Study Presentation,
managerial and leadership
plays / case Assignment Evaluation,
behavior in order to achieve. Class test.
based learnings.

Page 23 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - I Course: CC-3

Name of the Course: MARKETING MANAGEMENT Course Code:MBA103
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives:The objective of this course is tointroduce the students to the concepts, strategies and
contemporary issues involved in the marketing of products and services.

Course Outcome: The successful completion of this course shall enable the studentto:
CO1. Understand the nature and scope of Product marketing.
CO2. Develop an understanding of various marketing philosophies related to pricing.
CO3. Understand the Channel Design Decisions.
CO4. Understand s communication mix elements in marketing.
CO5. Evaluate product level marketing plan.

Unit I Contact Hours: 9

Product:Meaning, The Role of Product as a market offering, Goods & Services Continuum,
Classification of consumer products- convenience, shopping, shopping, unsought goods.
Classification of industrial products- materials and parts, capital items, supplies and services.
The Product Hierarchy, Product Systems and Mixes, Product Line Analysis, Product Line
Length, The Customer Value Hierarchy. New Product Development - Need, Booz Allen &
Hamilton Classification Scheme for New Products, New Product Development Process - Idea
Generation to commercialization. Branding: Concept, Definition, Commodity Vs. Brand,
Product Vs Brand, Concept of Brand equity. Case study on related topics.

Unit II Contact Hours: 9

Pricing:Meaning, The Role of Pricing, Importance and Factors influencing pricing decisions.
Setting the Price: Setting pricing objectives, Determining demand, Estimating costs,
Analyzing competitors‟ pricing, Selecting pricing method, selecting final price. Adapting the
Price: Geographical pricing, Price discounts & allowances, Promotional pricing,
Differentiated pricing, concept of transfer pricing, Dynamic pricing (surge pricing, auction
pricing), Pricing in online marketing (free, premium, freemium). Price Change: Initiating &
responding to price changes. Case study on related topics.

Unit III Contact Hours: 9

Place:Meaning, The Role of Marketing Channels, Channel functions & flows, Channel
Levels, Channel Design Decisions - Analyzing customers‟ desired service output levels,
establishing objectives & constraints, Identifying & evaluating major channel alternatives.
Channel Options - Introduction to Wholesaling, Retailing, Franchising, Direct marketing,
Introduction to Omni channel & hybrid channel options. Market Logistics Decisions - Order
processing, Warehousing, Inventory, and Logistics. Case study on related topics.

Page 24 of 223
Unit IV Contact Hours: 9
Promotion:Meaning, The role of marketing communications in marketing effort
Communication Mix Elements - Introduction to Advertising, Sales Promotion, Personal
Selling, Public Relations, Direct Marketing. Concept of Integrated Marketing Communications
(IMC), Developing Effective Communication - Communication Process, Steps in Developing
effective marketing communication - identifying target audience, determining communication
objectives, designing a message, Choosing media, Selecting message source, Collecting
feedback. Shaping the overall promotion mix: promotional mix strategy, push-pull strategies.
Case study on related topics.

Unit V Contact Hours: 9

Product Level Planning:Preparation & evaluation of a product level marketing plan, Nature &
contents of Marketing Plans - Executive Summary, Situation Analysis, Marketing Strategy,
Financials, Control. Marketing Evaluation & Control - Concept, Process & types of control -
Annual Plan Control, Profitability Control, Efficiency Control, Strategic Control, Marketing
audit. Case study on related topics.

Text Book:
1. Etzel, M. J., Bruce, J. W., Stanton, W. J., &Pandit, A. (2017). Marketing (18thed.).
New Delhi: TataMcGraw-Hill.

Reference Books:
1. Kotler, P. & Armstrong, G. (2017). Principles of Marketing (22thed.).Pearson.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the key terms associated with the 4 Ps of
CO1 REMEMBERING
marketing.
COMPARE and CONTRAST various approaches to
CO2 UNDERSTANDING pricing for a real world marketing offering
(commodities, goods, services, e-products/ e-services.).
DEMONSTRATE an understanding of various channel
CO3 APPLYING options for a real world marketing offering
(commodities, goods, services, e-products/ e-services.).
EXAMINE the product line of a real world marketing
CO4 ANALYSING offering (commodities, goods, services, e-products/ e-
services.).
EXPLAIN the role of various communication mix
CO5 EVALUATING elements for a real world marketing offering
(commodities, goods, services, e-products/ e-services.).
DESIGN a marketing plan for a real world marketing
CO6 CREATING offering (commodities, goods, services, e-products/ e-
services.).

Page 25 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOMES

UNIT TEACHING AND

COURSE LEARNING OUTCOME ASSESSMENT TASK
NO. LEARNING ACTIVITY
Evaluation of
Discussion & Students on the
Improved Knowledge of
Presentation/Tour in a basis of
I. concept of Product in
organization/ Case Presentation,
marketing.
Study/ Lecture. Assignment
Evaluation, Quiz.
Evaluation of
Students on the
Able to differentiate among basis of
various approaches to pricing Application Based Application-Based
II.
for a real world marketing learning/Case Activity,
offering. Study/Video/Role-Play, Evaluation,
Lecture. Assignment, Class
test.
Demonstration of various
III. understanding of various channel Quiz, Assignment.
Presentation/ Video.
options for a real world market.
Evaluation of
Students based on
Research Study
Improved understanding of Presentation/ Video/Case
IV. Presentation,
communication mix elements for a real Study/Research Study.
Assignment
world marketing offering.
Evaluation, Class
test.
Lecturing/ Evaluation of Students
experiential based on Research
V. Able to Prepare & evaluate learning /role Study Presentation,
product level marketing plan. plays / case Assignment Evaluation,
based learnings. Class test.

Page 26 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - I Course: GE-1

Name of the Course: Managerial Economics Course Code:MBA104
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives:Theobjectiveofthiscourseistofamiliarizethestudentswiththeconceptsandtechniquesused in
economics.

Course Outcome: The successful completion of this course shall enable the student to:
CO1: StrengtheningthefoundationsoftheanalyticalapproachtoManagerialdecision-making.
CO2: Understanding Utility & Demand Analysis.
CO3: Understandingtheproductionproblemandhowmanagersmakeinputpurchasedecision.
CO4:Understanding the Revenue Analysis and Pricing Policies.
CO5: Understanding the various market structures and how supply is determined ineach.

Unit I Contact Hours: 9

Managerial Economics: Concept of Economy Economics, Microeconomics, Macroeconomics.
Nature and Scope of Managerial Economics, Managerial Economics and decision-making.
Concept of Firm, Market, Objectives of Firm: Profit Maximization Model, Economist Theory
of the Firm.

Unit II Contact Hours: 9

Utility & Demand Analysis: Utility – Meaning, Utility analysis, Measurement of utility, Law
of diminishing marginal utility, Indifference curve, Consumer‟s equilibrium - Budget line and
Consumer surplus. Demand - Concept of Demand, Types of Demand, Determinants of
Demand, Law of Demand, Elasticity of Demand, Exceptions to Law of Demand. Uses of the
concept of elasticity. Forecasting: Introduction, Meaning and Forecasting, Level of Demand
Forecasting, Criteria for Good Demand Forecasting, and Methods of Demand Forecasting.

Unit III Contact Hours: 9

Supply & Market Equilibrium: Introduction, Meaning of Supply and Law of Supply,
Exceptions to the Law of Supply, Changes or Shifts in Supply. Elasticity of supply, Factors
Determining Elasticity of Supply, Practical Importance, Market Equilibrium and Changes in
Market Equilibrium. Production Analysis: Introduction, Meaning of Production and
Production Function, Cost of Production. Cost Analysis: Private costs and Social Costs,
Accounting Costs and Economic costs, Short run and Long Run costs, Economies of scale,
Cost-Output Relationship - Cost Function, Cost-Output Relationships in the Short Run, and
Cost-Output Relationships in the Long Run.

Unit IV Contact Hours: 9

Revenue Analysis and Pricing Policies: Introduction, Revenue: Meaning and Types,
Relationship between Revenues and Price Elasticity of Demand, Pricing Policies, Objectives
of Pricing Policies, Cost plus pricing. Marginal cost pricing. Cyclical pricing. Penetration
Pricing. Price Leadership, Price Skimming. Transfer pricing.
Unit V Contact Hours: 9

Page 27 of 223
Perfect Competition- Introduction, Market and Market Structure, Perfect Competition, Price-
Output Determination under Perfect Competition, Short-run Industry Equilibrium under
Perfect Competition, Short-run Firm Equilibrium under Perfect Competition, Long-run
Industry Equilibrium under Perfect Competition, and Long-run Firm Equilibrium under
Perfect Competition. Pricing Under Imperfect Competition- Introduction, Monopoly, Price
Discrimination under Monopoly, Bilateral Monopoly, Monopolistic Competition, Oligopoly,
Collusive Oligopoly and Price Leadership, Pricing Power, Duopoly.

Text Books:
1. Geetika, Ghosh P.,& Roy Chowdhury, P. (2017). Managerial Economics
(3rded.).McGraw HillEducation.
2. Paul, K., Philip, K. Y., Steve, E., Dickinson, C., & Banerjee S. (2017). Managerial
Economics (7thed.). Pearson.

Reference Books:
1. Hirschey, M. (2009). Managerial Economics: An Integrative Approach. Cengage
Learning.
2. Koutsoyiannis, A. (2008). Modern Microeconomics (2nded.). Palgrave,McMillan.
3. Mark, H. (2009). Fundamentals of Managerial Economics (9thed.). CengageLearning.
4. Salvatore, D. (2016). Managerial Economics (8th ed.). Oxford UniversityPress.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
CO1 REMEMBERING DEFINE the key terms in Managerial-economics.
EXPLAIN the key terms in micro-economics, from a
CO2 UNDERSTANDING
managerial perspective.
IDENTIFY the various issues in an economics context and
CO3 APPLYING DEMONSTRATE their significance from the perspective of
business decision making.
EXAMINE the inter-relationships between various facets of
CO4 ANALYSING micro-economics from the perspective of a consumer, firm,
industry, market, competition and business cycles.
DEVELOP critical thinking based on principles of micro-
CO5 EVALUATING
economics for informed business decision making.
ANTICIPATE how other firms in an industry and
CO6 CREATING consumers will respond to economic decisions made by a
business, and how to incorporate these responses into their
own decisions.

Page 28 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
COURSE LEARNING
UNIT NO. LEARNING ASSESSMENT TASKS
OUTCOMES
ACTIVITY
Strengthening the foundations
Lectures/discussion Short quizzes consisting
I. of the analytical approach to
of case lets. of numerical problems.
Managerial decision-making.
Tests and quizzes
containing analytical and
Improved knowledge of the Lectures/ discussion
qualitative problems.
II. concept of Utility & Demand of case lets/ demand
Exercises to derive and
Analysis. Estimation.
estimate demand
functions.
Tests and quizzes
Knowledge of the production Lectures /discussing containing analytical and
problem and how managers industry/specific qualitative problems.
III.
make input purchase technology and input Exercises to derive and
decisions. demand. estimate input-demand
functions.
Problem sets containing
managers optimization
Improved Understanding of
Lectures/ discussion problem in each market
IV. various market structure and
of case lets. structure, various market
how supply is determined.
intervention problems,
and games.
Problem sets containing
managers optimization
Practical understanding of Lectures/ discussion problem in each market
V. different form of markets. of case lets. structure, various market
intervention problems,
and games.

Page 29 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - I Course:GE-2

Name of the Course: BUSINESS STATISTICS AND DECISION Course Code:MBA105
SCIENCE
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives:The objective of this course is to equip students with basic statistical tools and decision
models.

Course Outcome: The successful completion of this course shall enable the studentto:
CO: 1. Know about concept of Statistics.
CO: 2. Ability to understand about the tools of advanced statistics.
CO: 3. Understand and use sampling and inferential statistics.
CO: 4. Ability to use spreadsheet software for data analysis and statistical model building.
CO: 5 Understand concept of data science& to use predictive analytics tools.

Unit I Contact Hours: 9

Statistics and its importance for managers, Data collection, Quality of data, Descriptive
statisticsProbability and Probability Distributions: What is Probability? Terminologies,
Probability Rules, Joint and Conditional probability and Bays theorem, Random variables:
Concept, Discrete and continuous probability distributions Binomial, Poisson, Negative
binomial and Hypergeometric distributions. Uniform, Normal, Exponential, Log-normal,
Weibull distributions.

Unit II Contact Hours: 9

Chi-square test, Sign test, Mann-Whitney U test, Wilcoxon signed-rank test, Kruskal Wallis
test, Kolmogorov-Smirnov test,Covariance and Correlation, Introduction to Regression: what
is linear regression, fitting of the linear model, using Regression for prediction.

Unit III Contact Hours: 9

Inference from Samples: Sampling from a Population, Sampling Distribution of the Sample
Mean, Central Limit Theorem, Point Estimation, Estimators and their properties Confidence
Interval for the Population mean and Proportion.

Unit IV Contact Hours: 9

Types of data, data warehouse and data-marts, Data quality, Data cleaning, handling missing
data and outliers Overview of big data, Data analytics lifecycle, Data exploration and data
visualization Linear and logistics regression, Decision tree, Model comparison. Clustering,
Association rules, Classification, Market basket analysis.

Unit V Contact Hours: 9

Un-Predictive analytics and its use in marketing, healthcare, operations and finance Text
analysis, Analysis of unstructured data In-database analytics, Technology (analytics) solutions
and management of their implementation in organizations.

Page 30 of 223
Text Books:
1. Albright, S.C., & Winston, W.L. (2017).Business Analytics: Data Analysis and
Decision Making (6th ed.). Cengage Publications.
2. Aczel, Amir D., Sounderpandian, J., &Saravanan P. (2017.).Complete Business
Statistics (7th ed.). India: McGraw Hill Education India Private Limited.
3. Provost, F.& Fawcett, T. (2013). Data Science for Business: What You Need to Know
about Data Mining and Data-Analytic Thinking. O'Reilly Media, Inc.

Reference Books:
1. Gareth, J., Witten, D., Hastie, T.,&Tibshirani, R. (2013). An Introduction to Statistical
Learning with Applications in R.New York: Springer.
2. Marz, N., & Warren, J. (2015). Big Data: Principles and best practices of scalable
realtime data systems. DreamtechCo.
3. Miller, T.W. (2014). Modeling Techniques in Predictive Analytics: Business Problems
and Solutions with R. Pearson FT Press.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
CO1 REMEMBERING DEFINE the key terms in Statistics ad data science.

EXPLAIN the key terms in statistics, from a managerial

CO2 UNDERSTANDING
perspective.
IDENTIFY the various tools of statistics in business context
CO3 APPLYING and DEMONSTRATE their significance from the
perspective of business decision making.
EXAMINE the inter-relationships between various facets
of statistics and data science in from the perspective of a
CO4 ANALYSING
consumer, industry, market, competition and business
cycles.

DEVELOP critical thinking based on various statistical and

CO5 EVALUATING
data science tool for informed business decision making.

Page 31 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT
COURSE LEARNING OUTCOME LEARNING ASSESSMENT TASK
NO.
ACTIVITY

Discussion &
Quiz, Assignments,
Improved knowledge of key concepts Presentation/Tour
I Software-based
of statistics and Ability to summarize in a organization/
exercises, Written
present data to a diverse audience. Case Study/
tests
Lecture.

Evaluation of Students
Hands on working knowledge of Application
on the basis of
II different advanced statistical Based
Application-Based
techniques. learning/Case
Activity, Evaluation,
Study/Video/Role
Assignment, Class
-Play, Lecture.
test, Quiz.

Lectures,
Improved understanding for the
Laboratory/Practi
III application of sampling and inferential cal sessions,
statistics. Quiz, Assignment.
Exercises with
data sets, Case
method.

Lectures, Evaluation of Students

Laboratory/Practi based on Research
IV Practical knowledge to use spreadsheet
cal sessions, Study Presentation,
software for data analysis and statistical
Exercises with Assignment
model building.
data sets, Case Evaluation, Class test.
method. Quiz.

Lectures, Evaluation of Students

Laboratory/Practi based on Research
V Application of predictive and Un-
cal sessions, Study Presentation,
Predictive analytics in different
Exercises with Assignment
functions of management.
data sets, Case Evaluation, Class test.
method. Quiz.

Page 32 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - I Course: CC-4

Name of the Course: LEGAL ASPECT OF BUSINESS Course Code: MBA106
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives: The objective of this course is to develop an understanding of Legal aspect of Business
in the emerging perspective.

Course Outcome: The successful completion of this course shall enable the student:
CO1: To acquaint students with various laws, forces and regulatory measures governing
business Operations in India.
CO2: To demonstrate an understanding of the legal environment of business.
CO3: ToApply basic legal knowledge to business transactions.
CO4: To understand the basic concepts relating to negotiable instruments.
CO5: To understand the fundamentals of consumer protection act.

Unit I Contact Hours: 9

The Indian contract act ,Nature of contract, consideration, capacity to contract, free consent,
Lawful consideration and Object, not Expressly declared void, performance of contract,
breach of contract and its remedies, contingent and quasi contracts.Case study on related
topics.

Unit II Contact Hours: 9

Sale of goods act 1930:Formation OFG the contract of sale, conditions and warranties,
transfer of ownership and delivery of goods, unpaid seller.Case study on related topics.

Unit III Contact Hours: 9

Companies act 2015 - Types of Companies, Incorporation of a Company, Memorandum and
Articles of Association, Prominent Labour Laws and a Brief Description of Regulatory
Provisions. Case study on related topics.

Unit IV Contact Hours: 9

Negotiable Instruments Act, 1881 , Foreign Exchange Management Act, Consumer
protection Act, Securities and Exchange Board of India (SEBI) and investors‟ protection.
Case study on related topics.

Unit V Contact Hours: 9

The Consumer Protection Act, 1986, Unfair & Restrictive Trade Practices, Dispute
Redressal Forums – District, State & National Forum, Composition, Jurisdiction, Powers,
Appellate Authority. Case study on related topics.

Page 33 of 223
Text Books:
1. M.C. Kuchha(2018.) Business Legislations for Management, (5thedition)vikas
publishing india.

Reference Books:
th
1. N.D.Kapoor (2014.) Elements of Mercantile Law, (34 edition)Sultan chand& sons.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
CO1 REMEMBERING DESCRIBE the key terms involved in each Act.

CO2 UNDERSTANDING SUMMARIZE the key legal provisions of each Act.

ILLUSTRATE the use of the Acts in common business

CO3 APPLYING
situations.
OUTLINE the various facets of basic case laws of each Act
CO4 ANALYSING
from a legal and managerial perspective.

DEVELOP critical thinking by making judgments related to

CO5 EVALUATING
use of various provisions of the Acts in business situations

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME:

TEACHING AND
UNIT
COURSE LEARNING OUTCOME LEARNING ASSESSMENT TASK
NO.
ACTIVITY

Knowledge of characteristics of Indian Presentation/ Presentation/Assignme

I Contract Act. Lecture. nt Evaluation, Quiz.

Application Based Application-Based

Application of Sales of Good Act 1930. learning/Case Activity/ Evaluation,
II
Study/ Lecture. Assignment, Class test.

Presentation/Vide
Knowledge of COMPANIES ACT Presentation on Live
o/Case Study/Live
III 2015. Project/ Assignment.
Project.

Presentation/ Research Study

Improved understanding of main Video/Case Presentation/
provisions of Negotiable instruments
IV Study/Research Assignment
Company Law.
Study. Evaluation.
Application Based
Knowledge of provision Consumer Assignment
V learning/Case
Protection Act, 1986. Evaluation/ Class test.
Study/ Lecture.

Page 34 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - I Course: AEC-1

Name of the Course: SKILLS AND ABILITY ENHANCEMENT Course Code: MBA107
A. MANAGERIAL COMMUNICATION
Total Marks for Evaluation: 50(Internal marks: 15 No. of Contact hours: 10
External marks : 35)

Objectives: The objective of this course is to develop an understanding of Managerial

communication in the emerging perspective.

Course Outcome: The successful completion of this course shall enable the student:
CO1: To understand the significance of effective communication in business.
CO2: To understand the practical uses of verbal communication more specific related to
speech.

Unit I Contact Hours: 4

Basics of Communication: Communication elements and process , Need of Communication
Skills for Managers, Channels ,forms and dimensions of communication , Verbal and non-
verbal communication, Principles of nonverbal communication - through clothes and body
language , Persuasive communication: the process of persuasion, formal and informal
persuasion, Barriers to communication and how to overcome the barriers, Principles of
effective communication.

Unit II Contact Hours: 6

Speaking : Characteristics of effective speech, voice quality, rate of speaking, clear
articulation, eye contact, use of expressions, and gestures and posture; Types of managerial
speeches: speech of introduction, speech of vote of thanks, occasional speech, theme speech,
formal speeches during meetings. Meeting and Boardroom Protocol - Guidelines for planning
a meeting, Before the meeting, On the day of the Meeting, Guidelines for Attending the
meeting, For the Chairperson, For attendees, For Presenters, Telephone Etiquette, Cell
phone etiquette, Telephone etiquette guidelines, Mastering the telephone courtesy, Active
listening, Putting callers on hold, Transferring a call, Screening calls, Taking a message,
Voice Mail, Closing the call, When Making calls, Closing the call, Handling rude or impatient
clients, Cross-cultural communication, cultural sensitivity, Cross-cultural issues which affect
Communication across different Cultures, Culture and non-verbal communication, Effective
intercultural communication, Business and social etiquette..

Text Books:
1. Bovee C L et. al (2018).Business Communication Today,(14th edition) Pearson
Education.

Reference Books:
1. P.D. Chaturvedi (2013) Business Communication, ,(3rd edition ) Pearson Education.

Page 35 of 223
 COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
RECOGNIZE the various elements of communication,
CO1 REMEMBERING channels of communication and barriers to effective
communication.
EXPRESS themselves effectively in routine and special
CO2 UNDERSTANDING
real world business interactions.
CO3 APPLYING DEMONSTRATE appropriate use of body language.
TAKE PART IN professional meetings, group discussions,
CO4 ANALYSING telephonic calls, elementary interviews and public speaking
activities.
APPRAISE the pros and cons of sample recorded verbal
CO5 EVALUATING
communications in a businesscontext.
CREATE and DELIVER effective business presentations,
CO6 CREATING using appropriate technology tools, for common business
situations.

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT LEARNING
COURSE LEARNING OUTCOME ASSESSMENT TASK
NO. ACTIVITY
Evaluation of Students
Knowledge of managing and on the basis of
Presentation/Case
understanding fundamental of Presentation,
I Study/ Lecture.
Communications. Assignment
Evaluation, Quiz.
Evaluation of Students
Application
on the basis of
Indexed knowledge and Application of Based
Application-Based
Oral communication more specific learning/Case
II Activity, Evaluation,
related to speech. Study/Video/Role
Assignment, Class
-Play/ Lecture.
test.

Page 36 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - I Course: AEC-II

Name of the Course: B. INTRODUCTION TO MICROSOFT Course Code: MBA108
SUITE–I (WITH LAB)
Total Marks for Evaluation: 50 (Internal marks: 35 No. of Contact hours: 25
External marks : 15)

Objectives: The objective of this course is to develop an understanding of Microsoft suite in

the emerging perspective.
Course Outcome: The successful completion of this course shall enable the student:
CO1: To understand the excel function.
CO2: To understand formula in excel.
CO3: To understand and implement Charts in excel.
CO4: To have knowledge of Microsoft Word.
CO5: To have knowledge of Google Suite.

Unit I Contact Hours: 5

Introduction to Excel, Basic Concepts, Data Type in Excel, Worksheet and its Attribute, Tabs
and Ribbon. Cell References – Absolute, Mixed and Relative. Cut Copy Paste and Advance
Options. Find & Replace with Advanced Options. Sorting and Filtering, Introduction to
Advanced Filters and Sorting, Group & Ungroup of Data, Color Filter etc. Importance of
CTRL+1 (Home Tab) and its uses. Understanding Different Group under Home Tab, Table
and its uses. MATCH etc.

Unit II Contact Hours: 5

Introduction to Formulas and Functions – Understanding Syntax, Error Type, Reference Type.
Conditional Operators – IF, AND, OR, NOT, ISERROR, ISNUMBER etc. Statistical
Functions – MAX/MIN, SUMIFS/COUNTIFS, SUMPRODUCT etc. Text Functions – LEFT,
RIGHT, MID, SEARCH, TRIM, LEN, UPPER, LOWER, PROPER etc. Date and Time
Functions – TODAY, NOW, EOMONTH, WEEKDAY, WORKDAY. Lookup Functions –
VLOOKUP, HLOOKUP, INDEX.
Unit III Contact Hours: 5
Introduction to Charts – Charts Type, Instant Charts, Line charts, Column charts, Picture
Charts, Scatter Charts. Charts Style- Layout, Labels, Axis Option, Title, Legends, Data
Labels. Conditional Formatting- Data Bars and Colors Scale. Modifying Rows and Columns.
Data Tools – Text to Columns, Data Validation, Scenario Manager.

Unit IV Contact Hours: 5

Introduction to Microsoft Word – Understanding Different Style and Paragraph functions.
Format Painter. Font Functions. Short Cut for Basic Operation – Cut, Copy, Save, Save As.
Bullets and Numbering. Working with Borders. Mail Merge and its uses. Insert Tab- Blank
Page, Page Break, Tables, Picture etc. Working with Shapes and charts. Hyperlink, Header,
Footer and Text Functions. Drop Cap. Understanding and Working with different Page
Layout Options. Page Background. End note, Foot note.

Page 37 of 223
Unit V Contact Hours: 5
Introduction to Google Suite. Google Form - Designing of Quizzes and Feedback. Accepting
and Closing responses. Google Drive and its uses. Working with Google Calendar- Designing
own calendar, Sharing and Collaborating. Introduction to Google Sheets. Basic Formulas and
Collaborating sheets.

Text Book:
1. Excel 2019 Power Programming with VBA - John Walkenbach.

Reference Book:
1. Microsoft Office 2016 - Steve Schwartz.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES

CO1 REMEMBERING GAIN in depth knowledge about the functioning of excel.

CO2 DEVELOPING UNDERSTAND AND IMPLEMENT formulas in excel.

CO3 ANALYZING UNDERSTAND AND IMPLEMENT Charts in excel.

CO4 IMPLEMENTING WORKING knowledge of Microsoft Word.

CO5 APPLYING APPLICATION of Google Suite.

Page 38 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT
COURSE LEARNING OUTCOME LEARNING ASSESSMENT TASK
NO.
ACTIVITY
Evaluation of Students
Knowledge of managing and Presentation/Vide on the basis of
I operations of excel. o/lab. Presentation/Assignm
ent / Quiz.
Evaluation of Students
Indexed knowledge and application of Presentation/
on the basis of Class
II formulas in excel. Video/lab.
test.
Evaluation of Students
Able to work effectively with excel Presentation/
on the basis of
III function especially with charting. Video/lab.
Assignment.
Evaluation of Students
Identify and properly use of Microsoft Presentation/Vide
based on/ Assignment
IV word. o/lab.
Evaluation/ Class test.
Evaluation of Students
Presentation/ based on Presentation/
Deep understanding of Google suite
V Video/lab. Assignment / Class
function.
test.

Page 39 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - I Course: AEC-III

Name of the Course:APTITUDE SKILLS AND QUANTITATIVE Course Code: MBA109
ANALYSIS
Total Marks for Evaluation: 50(Internal marks: 15 No. of Contact hours: 25
External marks : 35)

Objectives: The objectives of this course is to develop aptitude and Quantitative skills among the
students of MBA. The course aims at developing the good hold on the concept for the students for the
question asked in aptitude test.

Unit I Contact Hours: 15

Numbers:-Basics,base, Divisibility, LCM, HCM, Prime. Cyclicity, Factors, Unit Digit,
Reminder, Averages and Age related problems:- consecutive numbers,
wrongaddition,monthly / Annually,Percentage and Profit & Loss: -, Ratio and proportion,
Short tricks and Questions,Probability: - Coins,Dice, cards and colored balls.

Unit II Contact Hours: 10

Verbal Reasoning: Grammar, Sentence Correction. Reasoning: blood relations, Number series
& directions.

Reference books:
1. Quantitative Aptitude for competitive Examinations, RS Agarwal – S.Chand
Publication, Revised Edition:2017.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES

CO1 UNDERSTANDING ABILITY to solve numerical problem and handle numerical data.

ILLUSTRATE the use of mathematical tools in solving practical

CO2 APPLYING
problems.
OUTLINE the various facets of business mathematical tools in
CO3 ANALYZING
managerial perspective.
DEVELOP athematic and reasoning skills to be well prepared for
CO4 EVALUATING
placement aptitude test.

Page 40 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - I Course: EECC-I

Name of the Course: LIVE PROJECTS Course Code:MBA110P

Total Marks for Evaluation: 50 (Internal marks: 15

Project report marks : 35)

Objectives: The objective of this course is to comprehend current developments in the field of
business to enable them to avail the opportunities in a timely manner to enhance organizational
productivity by application of innovative and effective business techniques.

This paper consists of two phases i.e., Phase-I: Practical Training/Live Project and Phase-II:
Project Report.

Phase I – Practical Training and Live Project

Objective of the Practical Training: This course aims at providing field exposure on various
practical learning and training to support their theoretical understanding of the core subject
learned in first semester.
Mode of Live Project: This will be observational study visits to various categories of
Cooperatives from primary to apex levels and to various Production and Service Sector. This
has to be done under the guidance and supervision of a faculty in-charge who will mentor the
students. The Students are expected to maintain a record of this observational study visits in
which they shall record all the information they have gathered during the visits.

Phase I – Assessment of the Live Project

Assessment of the Live Project: Live Project and Record will be assessed by a Faculty
member‟s and Dean of Commerce &Management, Kalinga University Raipur.
A. Project Report &Viva – Voce: 35 Marks
B. Internal continuous assessment: 15 Marks
Total Marks 50 Marks

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
SUMMARIZE the key functional problem in a particular
CO1 UNDERSTANDING
organization.

CO2 APPLYING ILLUSTRATE the key issues in the industry.

CO3 ANALYSING OUTLINE the theoretical framework applied in real life.

DEVELOP critical analysis of various job role and reporting it

CO4 EVALUATING
with the help of project.

Page 41 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - I Course: EECC-II

Name of the Course: COMPANY ANALYSIS PROJECT -I Course Code: MBA111P

Total Marks for Evaluation: 50(Internal marks: 15

Project report marks : 35)

Objectives:The objective of Capstoneis to provide culminating requirements for an MBA program,

requiring students to synthesize what they learned to research and address a contemporary business
problem. In first semester students will do sectoral analysis in structural way.

 Industry Analysis – the Basics: Nature of the Industry, Players in the industry, Nature
of competition, Market shares of top 5 & bottom 5 players, Possible Classification of
players into Leaders, Challengers, Followers, Niche, Positioning & Differentiation
strategies of key players. Branding strategies, Pricing Policies, Cartelization if any and
comments thereon, Capacity analysis – total capacity of the industry and break up
capacity amongst key players, Current Capacity Utilization rates, Planned future
capacity additions, Geographical spread of plants/facilities/ capacities (Domestics as
well as Global), Demand Supply balance in the industry – at global, national and
regional level, Key factors affecting demand, Key supply side constraints, Professional
Trade bodies of the Industry, Business Functions carried out Online by the key players.
Online presence of the players, Incremental Innovations in the industry, Disruptive
Innovations in the industry.

 External Environment: Controlling ministry and / or regulator if any for the Industry,
Regulatory Policies at the state, national and global level and their impact on the
industry as a whole with analysis of impact on top 5 players and bottom 5 players, Key
National and Global issues affecting the industry, Key initiatives by the Government
to promote the industry, Environmental issues, CSR initiatives, Regulatory actions
against the players for e.g. Action by SEBI,
CompetitionCommissionofIndia,MTRPCommission,FDA,etc.againstirregularities,lega
lviolationsifany.

Assessment of the CAP: CAP and Record will be assessed by a Faculty member‟s and Dean
of Commerce & Management, Kalinga University Raipur.
A. Project Report & Viva – Voce: 35 Marks
B. Internal continuous assessment: 15 Marks
Total Marks 50 Marks

Page 42 of 223
Text Books:
1. The course has to be taught using the company annual reports and other publications,
company website, social media feeds, business newspapers and business data bases
such as ACE equity, CRISIL database, etc.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the key characteristics of the players in an
CO.1 REMEMBERING
industry.
SUMMARIZE the management ethos and philosophy of the
CO.2 UNDERSTANDING
players in the industry.

CO.3 APPLYING DEMONSTRATE an understanding of the regulatory forces

acting on the industry.
COMPARE and CONTRAST, using tables and charts, the
CO.4 ANALYSING market and financial performance of the players in an
industry.

ASSESS the impact of recent developments on the industry

CO.5 EVALUATING
and its key players.

PREDICT the future trajectory of the evolution of the

CO.6 CREATING
industry in the immediate future (1 to 3 years).

Page 43 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - I Course: SEC-I

Name of the Course: INTERPERSONAL AND LEADERSHIP Course Code: MBA112P
ENHANCEMENT SKILLS I
A. KNOWING SELF AND OTHERS
Total Marks for Evaluation: 50 (Self-Report and Viva-Voce :- 50
marks )

Objective: The objective of this course is self-introspect your behavior and self-management.it aims
at developing the road map of individual through ice breaking exercise.

The course will be taught by using the self-management lessons. The main subject
matter will answer following questions:-

1. Road Map Know yourself,

2. Talking about self
3. Goal setting
4. Time management

Assessment of knowing self and others will be based on presentation of the students in front
of class mentor and Dean of commerce & management, Kalinga University Raipur.

A. Self-Report and Viva-Voce :- 50 marks

Page 44 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA I Course: SEC-II

Name of the Course: INTERPERSONAL AND LEADERSHIP
ENHANCEMENT SKILLS I Course Code: MBA113P
B. INDIAN ETHOS AND LEADERSHIP: LEARNING
MANAGEMENT THROUGH BHAGWAT GEETA
Total Marks for Evaluation: 50 (Self-Report and Viva-Voce :-
50 marks)

Objective: Our academia is familiar with the educational theories and life skills thoughts developed
in the West. The objective of this course is to provide information about our own historical and
cultural thoughts in relation to life skills and education. In Bhagwat Gita, life skills in educational
philosophy are present and the aim of this course is to reconsider Indian ethos and life skills with the
help some of the Leadership lessons in the light of the BhagwatGeeta.

The course will be taught by using the s lessons from BhagwatGeeta. This will bridge the gap
between:-

1. Management lesson from Bhagwat Geeta

2. BhagwatGeeta and managerial effectiveness

Assessment of “Learning Management through Bhagwat Geeta” will be based on presentation of

the students in front of class mentor and Dean of Commerce &Management, Kalinga
University Raipur.

B. Self-Report and Viva-Voce :- 50 marks

Reference books:
1. Varma R.R. 2013 Bhagwat Geeta.
2. A.C Bhaktivedanta Swami Prabhupada 2010 (Hindi edition) ISKCON.

Page 45 of 223
 SEMESTER – II
MASTER IN BUSINESS ADMINISTRATION
(COMPULSORY & SKILL ENHANCEMENT COURSES)

Page 46 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

SEMESTER – II
Subject Internal External
Subject Name Category Credits Total
Code Marks Marks
MBA201 Financial Management CC-5 3 30 70 100

MBA202 Human Resource Management CC-6 3 30 70 100

MBA203 Consumer Behavior CC-7 3 30 70 100

Business Environment: India and
MBA204 GE-3 3 30 70 100
the World Economy
Operations and Supply Chain
MBA205 GE-4 3 30 70 100
Management
Business Ethics & Corporate
MBA206 CC-8 3 30 70 100
Governance/Law

MBA207 Managerial Communication II AECC-4 2 15 35 50

MBA208 Introduction to Microsoft Suite II AECC-5 2 35 15 50

Aptitude Skills and Quantitative

MBA209 AECC-6 2 15 35 50
Analysis II
MBA210P Social Well-being Project EECC-3 1 15 35 50
CAP (Company Analysis Project)
MBA211P EECC-4 1 15 35 50
II
MBA212P Knowing Self and others SEC-3 1 15 35 50
Indian Ethos and Leadership:
MBA213P SEC-4 1 15 35 50
Leadership lessons by Chanakya
Total 28

Page 47 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: CC-5

Name of the Course: FINANCIAL MANAGEMENT Course Code:MBA201
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives:The objective of this course is to develop an understanding of the concept of Business

finance, tools and techniques used to analysis financial decision.

Course Outcome: The successful completion of this course shall enable the student:
CO1: To understand the financial management, sources of finance and describe basic finance
Decision.
CO2: To learn Corporate Financial Statements.
CO3: To understand working capital management.
CO4:To understand the capital structure concept and its measurement.
CO5: To analyze and implement concept of capital budgeting.

Unit I Contact Hours: 9

Business Finance: Introduction to Business Finance, Meaning and Definition of Financial
Management, Objectives of Financial Management- (Profit Maximization and Wealth
Maximization), Modern Approach to Financial Management- (Investment Decision,
Financing Decision, Dividend Policy Decision), Finance and its relation with other
disciplines, Functions of Finance Manager. Case study on related topics.

Unit II Contact Hours: 9

Techniques of Financial Statement Analysis: Introduction, Objectives of financial statement
analysis, various techniques of analysis viz Common Size Statements, Comparative
Statements, Trend Analysis, Ratio Analysis, Funds Flow Statement & Cash Flow
Statement. Case study on related topics.

Unit III Contact Hours: 9

Working Capital Management: Meaning of Working Capital, its components& types,
Operating Cycle, Factors affecting working capital, Estimation of working capital
requirement. (Total Cost Method & Cash Cost Method). Case study on related topics.
.
Unit IV Contact Hours: 9
Capital Structure: Meaning and Factors affecting Capital Structure, Different sources of
finance. Concept and measurement of Cost of Capital (measurement of Specific Cost and
WACC), Trading on Equity, Concept of Leverages and its types.” Case study on related
topics.

Unit V Contact Hours: 9

Capital Budgeting: Meaning, Definition of Capital Budgeting, Time value of money.Tools of
evaluation of the project based on traditional techniques and modern techniques - ARR,
Payback Period, Discounted Payback Period, NPV, PI & IRR. Case study on related topics.

Page 48 of 223
Text Book:
1. I.M. Pandey, (2021) Financial Management, Pearson, 12th edition.
2. Financial Management (2019), Shashi K. Gupta and R.K. Sharma (Kalyani
Publication).

Reference Books:
1. Maheshwari, S.N. Financial Management – Principles & Practice, Sultan Chand
&Sons,Latest Version.
2. Prasanna, Chandra, Financial Management: Theory and Practice. Tata McGraw Hill.
Latest Version.
3. Khan, M. Y. and Jain P. K., Financial Management, Text, Problems & Cases. Tata
McGraw Hill Company, NewDelhi. Latest Version.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the basic concepts related to Financial
CO.1 REMEMBERING
Reporting taught through the syllabus.
EXPLAIN, in detail, all the theoretical concepts taught
CO.2 UNDERSTANDING
through the syllabus.
DO all the necessary calculations pertaining to financial
CO.3 APPLYING
reporting.
ANALYZE the situation and decide the key elements of
CO.4 ANALYSING
financial reporting through the financial statements.
EVALUATE the compliance and quality of financial
CO.5 EVALUATING
reporting.

Page 49 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

UNIT COURSE LEARNING OUTCOME TEACHING AND ASSESSMENT TASK

NO. LEARNING
ACTIVITY

Discussion & Evaluation of Students

Presentation/Tour on the basis of
Knowledge of Finance, financial
in a organization/ Presentation,
I management and its source.
Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Application
on the basis of
Indexed knowledge and tools that helps Based
Application-Based
in understanding Corporate Financial learning/Case
II Activity, Evaluation,
Statements. Study/Video/Role
Assignment, Class
-Play, Lecture.
test, Quiz.
Presentation/
Deep Knowledge of Working Capital
Video/Case Quiz, Assignment.
III Management.
Study.
Evaluation of Students
Presentation/ based on Research
Improved knowledge and
Video/Case Study Presentation,
understanding ofCapital Structure
IV Study/Research Assignment
theories and its tools.
Study. Evaluation, Class test.
Quiz.
Evaluation of Students
Presentation/ based on Research
V Able to implement and analyses Capital Video/Case Study Presentation,
Budgeting techniques. Study/Research Assignment
Study. Evaluation, Class test.
Quiz.

Page 50 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course:CC-6

Name of the Course: HUMAN RESOURCE MANAGEMENT Course Code:MBA202
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives: The objective of the course is to sensitize students to the systems and strategies in
managing people professionally in view of the rapidly evolving aspirations of individuals, and
changing business contexts.

Course Outcome: The successful completion of this course shall enable the student to:
CO1: familiarize participants with human resource policies and practices that they need to
know regardless of their field of managerial functions.
CO2: Highlights the need for well-designed human resource policies that promote employee
motivation and performance, and in achieving organizational objectives.
CO3: Provide basic concepts, techniques, and practices of human resource management in
diverse contexts.
CO4:Elaborates the concept of Industrial Relations, to outline the important causes &
impactof industrial disputes and Industrial Dispute settlement procedures.

Unit I Contact Hours:9

Foundations and Principles of Managing People in Organizations: Concepts and Perspectives;
Contemporary issues and challenges in managing human resources. Case study on related
topics.

Unit II Contact Hours: 9

Job Analysis; Human Resource Planning: Demand and Supply Forecasting, Downsizing and
Retention; Talent Acquisition: Recruitment, Selection and Induction; Performance
Management: Systems and Strategies; Learning, Training and Development: Process and
methods; Compensation and Rewards Management. Case study on related topics.

Unit III Contact Hours:9

Selection and Recruitment; Induction and placement; Performance and Potential
Appraisal, Job Evaluation: Concept, Scope and Limitation; Compensation, Transfer,
Promotion and Reward Policies; Training and Development; Competency Based Training
and Assessment, Motivational Model., Human Resource Information System, Human
Resource Audit and Human Resource Accounting.Case study on related topics.

Unit IV Contact Hours:9

Industrial Relations: Dynamics of Employer, Employee and the State; Trade Unions: Past,
present and the future; Industrial Harmony: Workers‟ Participation, Collective Bargaining,
Grievance, Discipline; Dispute Resolution and Conflict Management; Employee Engagement;
International Dimensions of HRM. Case study on related topics.

Page 51 of 223
Unit V Contact Hours: 9
Emerging Trends in HRM: HRIS- Need, Advantages & Uses of HRIS. HR Accounting-
Concepts, Objective, Advantage, Limitation & Method. HR Audit- Concept, Objective, Scope
& Process. HR Shared Services- Concept, Objective, Benefits, Issues creating HR Shared
Services. Case study on related topics.

Text Book:
1. Armstrong, M. & S. Taylor. (2017). Armstrong‟s Handbook of Human Resource
Management Practice (14thed.). London: Kogan Page.

Reference Books:
1. Aswathappa, K. (2017) Human Resource Management: Text and Cases. (8thed.) New
Delhi: McGraw Hill.
2. Sharma, R.C. (2016). Industrial Relations and Labour Legislation. New Delhi:
Prentice Hall.
3. Muller-Camen, M., Croucher, R.,& Leigh, S. (2016). Human Resource Management:
A Case Study Approach. CIPD. New Delhi: Viva Books.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the role of Human Resource Function in an
CO1 REMEMBERING
Organization.

CO2 REMEMBERING ENUMERATE the emerging trends and practices in HRM.

ILLUSTRATE the different methods of HR Acquisition and

CO3 UNDERSTANDING
retention.

DEMONSTRATE the use of different appraisal and training

CO4 APPLYING
methods in an Organization.

CO5 ANALYSING OUTLINE the compensation strategies of an organization.

INTERPRET the sample job descriptions and job specifications

CO6 EVALUATING
for contemporary entry level roles in real world organizations.

Page 52 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT
COURSE LEARNING OUTCOME LEARNING ASSESSMENT TASK
NO.
ACTIVITY
Improved understanding of the
Discussion
importance of managing human Evaluation of Students
&Presentation/To
resources professionally, in view of the on the basis of
ur in a
constantly changing aspirations of Presentation,
I organization/
individuals, the business context, and Assignment
Case Study/
organizational dynamics in the health Evaluation,Quiz.
Lecture.
sector.
Evaluation of Students
Knowledge of the foundations of Application Based on the basis of
managing human resources in learning/CaseStud Application-Based
II organizations, in terms of systems, y/Video/Role- Activity, Evaluation,
strategies and practices. Play, Lecture. Assignment, Class
test.
Analysis and implementation of the Evaluation of Students
Presentation/Vide
need for well-designed HR policies that on Presentation on
o/Case Study/Life
III enhance employee motivation and Life Project,
Project.
performance. Assignment.

Acquainted with the concepts,

principles and issues connected with Evaluation of Students
Presentation/Vide
trade unions, collective bargaining, based on Research
o/Case
IV workers participation, grievance Study Presentation,
Study/Research
redressal, and employee discipline and Assignment
Study.
dispute resolution. Evaluation, Class test.

Evaluation of Students
Presentation/Vide
based on Research
Deep understanding of Emerging o/Case
V Study Presentation,
Trends in HRM. Study/Research
Assignment
Study.
Evaluation, Class test.

Page 53 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: CC-7

Name of the Course: CONSUMER BEHAVIOR Course Code:MBA203
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives: The objective of this course is to understand the various aspects of marketing research,
identify the various tools available to a marketing researcher. Marketing research can help the
marketing manager in decision making. It also helps students to explore different approaches of
marketing research.
Course Outcome: The successful completion of this course shall enable the student to:
CO1:Understand the basic elements of consumer behavior.
CO2: Understand the consumer personality and attitude while taking buying decisionData.
CO3:UnderstandCultural Influences on Consumer Behavior and how it will lead to
modification in behavior of consumer.
CO4:Understand the overall process of consumer decision making.
CO5:Understand the organizational buying behavior.

Unit I Contact Hours: 9

Introduction to Consumer Behavior: Definition, Consumer and Customers, Buyers and Users,
Organizations as Buyers, Use of Market Segmentation in Consumer Behavior, Dimensions of
Consumerism, The Changing Patterns of Consumer Behavior in the context of the evolving
Indian Economy, The Internet, e-commerce, and information technology and the changing
consumer marketplace, Consumer Behavior and its Applications in Marketing.Case study on
related topics.

Unit II Contact Hours: 9

Individual Determinants of Consumer Behavior:Consumer Personality – Personality, Self-
concept, Overview of Personality Theories, Brand Personality, Emotions. Consumer
Perception - Sensation (Exposure to Stimuli), Perceptual Selection, Perceptual Organization,
Factors that Distort Individual Perception, Price Perceptions, Perceived Product and Service
Quality, Consumer Risk Perceptions.Consumer Learning, Memory and Involvement -
Components of Learning, Behavioral Theory, Cognitive Learning Theory, Memory
System, Memory Process, Concept of Involvement, Dimensions of Involvement, Involvement
and Types of Consumer Behavior, Cognitive Response Model, Elaboration Likelihood Model,
Social Judgment Theory, Brand Loyalty and Brand Equity. Consumer Attitudes - Functions
of Attitude, Attitude Models, and Relationship between Attitude, Beliefs, Feelings and
Behavior, Learning Attitudes, Changing Attitudes, Attitude Change Strategies for marketers.
Consumer Motivation - Needs and Goals, Motivational Conflict, Defense Mechanisms,
Motive Arousal, Motivational Theories, Overview of Maslow‟s hierarchy of needs.Case
study on related topics.

Page 54 of 223
Unit III Contact Hours: 9
Environmental Influences on Consumer Behavior:Cultural Influences on Consumer Behavior
– Concept of Culture, Values, Sub-cultures, and Influence of Indian Culture on Consumers,
Multiplicity of Indian Cultures and their influence on consumer behavior, Cross-cultural
Influences.Social Class and Group Influences on Consumer Behavior - Concept of Social
Class, Social Sub-Class, Money and Other Status Symbols, AIO classification of Lifestyle,
VALS Typology, Source of Group Influences, Types & Nature of Reference Groups,
Reference Group Influences and Applications, Group Norms and Behavior, Family Life Cycle
Stages, Family Purchases, Family Decision-making, Purchasing Roles within family, Word-
of-Mouth Communications within Groups, Opinion Leadership.Indian Consumer: Social
classes in India - old and new Socio-Economic Classes (SEC) in Urban & Rural Markets,
Characteristics of BoP Consumers, Gen Z Consumers, HNI Consumers in India.Diffusion of
Innovation - Types of Innovation, Diffusion Process, Factors Affecting the Diffusion of
Innovation, The Adoption Process, Time Factor in Diffusion Process, Culture,
Communication and Diffusion.Case study on related topics.

Unit IV Contact Hours: 9

Consumer Decision Making Process:Problem Recognition - Types of consumer decisions,
types of Problem Recognition, Utilizing problem recognition information , Search &
Evaluation - Types of information, Sources of Information Search, Search, Experience and
Credence Aspects -Marketing Implications, Situational Influences on Purchase
Decisions, Nature of Situational Influence,Situational Variables, Purchasing Process -
Why do people shop? Store & Non-store Purchasing Processes, Purchasing Patterns, Post-
purchase Evaluation & Behavior - Consumer Satisfaction, Dissatisfaction, Customer Delight,
Consumer Complaint Behavior, Post- Purchase Dissonance.Consumer Decision Models -
Types of Consumer Decisions, Nicosia Model of Consumer Decision-making, Howard-Seth
Model, Engel, Blackwell, Miniard Model.Case study on related topics.

Unit V Contact Hours: 9

Organizational Buying Behavior: Introduction, Organizational Buyer Characteristics,
Purchase and Demand Patterns, Factors Influencing Organizational Buyer Behavior,
organizational Buyer Decision Process, Organizational Buying Roles.Case study on related
topics.

Text Book:
1. Consumer behavior, batra, kazmi, excel books (2008 2nd edition).
2. Consumer Behavior, David L. Loudon & Albert J. Della Bitta, Tata McGraw Hill,
(1993 4th Edition).
3. Consumer Behavior - In Indian Perspective, Suja R. Nair, Himalaya Publishing
House.(2015, 2nd edition).

Reference Books:
1. Consumer Behavior, Leon Schiffman, Leslie Kanuk, S.Ramesh Kumar, Pearson, 10th
Edition.
2. Consumer Behavior, Engel, Blackwell &Miniard.
3. Consumer Behavior - An Indian perspective, Dr. S.L Gupta, Sumitra Pal, Sultan
Chand and Sons.

Page 55 of 223
 COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
ENUMERATE social and psychological factors and their
CO.1 REMEMBERING
influence his/her behavior as a consumer.
EXPLAIN fundamental concepts associated with consumer
CO.2 UNDERSTANDING
and organizational buying behavior.
APPLY consumer behavior concepts to real world strategic
CO.3 APPLYING
marketing management decision making.
ANALYSE the dynamics of human behavior and the basic
CO.4 ANALYSING
factors that influence the consumer‟s decision p r o c e s s .
EXPLAIN the consumer and organizational buying
CO.5 EVALUATING
behavior process for a variety of products (goods/services).
DISCUSS the use of the Internet, e-commerce &
information technology with respect to the changing
CO.6 CREATING
consumer marketplace and ELABORATE on the various
aspects of the changing Indian C o n s u m e r .

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING
LEARNING ASSESSMENT TASK
NO. OUTCOME
ACTIVITY
Discussion
Knowledge of social and Evaluation of Students
&Presentation/Tour
psychological factors and their on the basis of
in a organization/
I influence his/her behavior as a Presentation, Assignment
Case Study/
consumer. Evaluation, Quiz.
Lecture.
Evaluation of Students
Indexed knowledge and Application Based
on the basis of
understanding in more specific learning/Case
Application-Based
II about Individual Determinants of Study/Video/Role-
Activity, Evaluation,
Consumer Behavior. Play, Lecture.
Assignment, Class test.
Improved understanding of Presentation/Video/ Evaluation of Students
Cultural and social Influences on Case Study/Life on Presentation on
III
Consumer Behavior. Project. Project, Assignment.
Able to analyze dynamics of Presentation/Video/ Evaluation of Students
human behavior and the basic Case based on Research Study
IV factors that influence the Study/Research Presentation, Assignment
consumer‟s decision process. Study. Evaluation, Class test.
Improved understanding of Presentation/Video/ Evaluation of Students
fundamental concepts associated Case based on Research Study
V with organizational buying Study/Research Presentation, Assignment
behavior. Study. Evaluation, Class test.

Page 56 of 223
Page 57 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: GE-3

Name of the Course: BUSINESS ENVIRONMENT: INDIA AND Course Code:MBA204
THE WORLD ECONOMY
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives: The objective of this course is to provide an introduction to business and the economic
environment within which it operates, which has an important influence as free market policies are
pursued worldwide.

Course Outcome: The successful completion of this course shall enable the studentto:
CO1: Understand the concept, significance of business environment.
CO2: Understand the importance of RBI, Monetary Policy and Fiscal Policy.
CO3: Understand in detail the concept ofTechnological environment.
CO4: Understand the element and working of international environment.
CO5: Develop a thorough understanding of a range ofRole of RTAs in new market creation.

Unit I Contact Hours: 9

Introduction to Business Environment: Concept, Significance, Nature, Framework for internal
/external environment. Environmental analysis: Meaning, Nature, Steps. Methods of
environmental scanning: SWOT, ETOP, PESTLFinancial System & legal Environment:
Indian financial System: Objectives, features and components; Money & Capital market, Role
of FII & FDI.

Unit II Contact Hours: 9

RBI-Role and functions, monetary policy and Fiscal PolicyEconomic & Political
Environment: Economic Systems, NITI Aayog: Roles and responsibilities, Policy for Small
Scale Industry (MSME Act).

Unit III Contact Hours: 9

Technological Environment: Overview of Technology policyTechnology S Curve and
Technology transfer, intellectual property rights.

Unit IV Contact Hours: 9

International Environment: Introduction to balance of payment and balance of trade,
International Economic Institutes: WTO, World Bank, IMF.

Unit V Contact Hours: 9

Role of RTAs in new market creation- BRICS: creation, economic and political factors
contributing to creation of BRICS. Indian Ocean Rim Association (IOR)- India‟s role in
promoting IOR, Basic purpose of creation. BIMSTEC (Bay of Bengal Initiative for Multi-
sectoral Technical and Economic cooperation) Business Growth perspectives and present
scenario. India‟s contribution in its development.

Page 58 of 223
Text Book:
1. Aswathappa, K. (2019). Essentials of Business Environment. Himalaya Publishing
House.
2. Cherunilam, F. (2018). Business Environment. 18th edition. Himalaya Publishing
House.

Reference Books:
1. Goyal, Dr. A. (2010). Environment for Managers. 1st edition. V.K (India) Enterprises.
2. Neelamegam, V. (2010). Business Environment. Vrinda Publication.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the key terms and concept of Business
CO1 REMEMBERING
environment.
CO2 REMEMBERING ENUMERATE the role and functions of RBI.
CO3 UNDERSTANDING ILLUSTRATE the concept of technological environment.
DEMONSTRATE the use of different appraisal and training
CO4 APPLYING
methods in an Organization.
OUTLINE the International Environment in eme4rging
CO5 ANALYSING
market perspectives.
INTERPRET the Role of RTAs in new market creation with
CO6 EVALUATING
special focus on BRICS and IOR.

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

UNIT COURSE LEARNING TEACHING AND

ASSESSMENT TASK
NO. OUTCOME LEARNING ACTIVITY

Evaluation of Students on
Knowledge of managing and
Presentation/Case the basis of Presentation,
understanding of key concept
I Study/ Lecture. Assignment Evaluation,
of Business environment.
Quiz.
Indexed understanding of Evaluation of Students on
Application Based
RBI-Role, functions, the basis of Application-
learning/Case
monetary policy and Fiscal Based Activity,
II Study/Video/Role-Play/
Policy. Evaluation, Assignment,
Lecture.
Class test.
Able to work effectively with Evaluation of Students on
Presentation/Video/Case
Global Business Presentation on Live
III Study/Live Project.
Environment. Project, Assignment.
Knowledge of International Presentation/Video/Case Presentation, Assignment
IV Economic Institutions. Study/Research Study. Evaluation, Class test.
Knowledge of role of RTAs Presentation/Video/Case Presentation, Assignment
V
in new market creation. Study/Research Study. Evaluation, Class test.

Page 59 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: GE-4

Name of the Course: Operations and Supply Chain Management Course Code:MBA205
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives:The course aims at familiarizing the students with the contemporary challenges being
faced by the organizations in the domain of operations and supply chain.

Course Outcome: The successful completion of this course shall enable the studentto:
CO1: Understand the role of operations in both manufacturing and service organizations and
the significance of operations strategy in the overall business.
CO2:Understand the importance of facilities location decision in the whole supply chain in
globalized operations and learn the tools relating to facilities location.
CO3: Understand different types of production processes and facility layout suitable for
manufacturing different categories of products and how different processes could be analyzed
with the help of process flow charts.
CO4: Understand the elemental processes involved in designing a product and a service.
CO5: Develop a thorough understanding of a range of inventory models available as also the
suitability of a particular inventory model in a particular context.

Unit I Contact Hours: 9

Introduction to Operations and Supply Chain Management: Definition, Concept, Significance
and Functions of Operations and SCM. Evolution from manufacturing to operations
management, Physical distribution to Logistics to SCM, Physical Goods and Services
Perspectives. Quality: Definitions from various Perspectives, Customers view and
Manufacturer's view, Concept of Internal Customer, Overview of TQM and LEAN
Management, Impact of Global Competition, Technological Change, Ethical and
Environmental Issues on Operations and Supply Chain functions.

Unit II Contact Hours: 9

Operations Processes: Process Characteristics in Operations: Volume Variety and Flow.
Types of Processes and Operations Systems - Continuous Flow system and intermittent flow
systems. Process Product Matrix: Job Production, Batch Production, Assembly line and
Continuous Flow, Process and Product Layout. Service System Design Matrix: Design of
Service Systems, Service Blueprinting.

Unit III Contact Hours: 9

Production Planning & Control (PPC): Role and Functions of PPC Demand Forecasting:
Forecasting as a Planning Tool, Forecasting Time Horizon, Sources of Data for forecasting,
Accuracy of Forecast, Capacity Planning. Production Planning: Aggregate production
Planning, Alternatives for Managing Demand and Supply, Master Production Schedule,
Capacity Planning - Overview of MRP, CRP, DRP , MRP II. Production Control:
Scheduling, Loading, Scheduling of Job Shops and Floor Shops, Gantt Charts.

Page 60 of 223
Unit IV Contact Hours: 9
Inventory Planning and Control: Continuous and intermittent demand system, concept of
inventory, need for inventory, and types of inventory - seasonal, decoupling, and cyclic,
pipeline, and safety - Implications for Inventory Control Methods. Inventory Costs - Concept
and behavior of ordering cost, carrying cost, and shortage cost. EOQ – definition, basic EOQ
Model, EOQ with discounts. Inventory control - Classification of material - ABC Analysis -
VED, HML, FSN, GOLF, SOS. (Numericals expected on Basic EOQ, EOQ with discounts &
ABC), Inventory turns ratios, Fixed Order quantity Model - Periodic Review and Re-order
Point.

Unit V Contact Hours: 9

Supply Chain Management: Supply chain concept, Generalized Supply ChainManagement
Model -Key Issues in SCM – Collaboration, Enterprise Extension, responsiveness, Cash to
Cash Conversion. Customer Service: Supply Chain Management and customer service
linkages, Availability service reliability perfect order, customer satisfaction. Enablers of SCM
- Facilities, Inventory, Transportation, Information, sourcing, Pricing.
Text Book:
1. Cachon, G., and Terwiesch. (2018). Matching supply with demand. McGraw Hill,
Chennai.
2. Heizer, J., Render, B., Munson, C and Sachan, A. (2017). Operations Management
(12th ed.). Pearson Education, Delhi.
3. Chopra, S., and Kalra, D. (2019). Supply Chain Management: Strategy, Planning and
Operation (6th ed.). Pearson Education, Delhi.

Reference Books:
1. Ballou, H.B., and Srivastava, S.K. (2008). Business Logistics/Supply Chain
Management (5th ed.), Pearson Education, Delhi.
2. Cachon, G., and Terwiesch. (2018). Matching supply with demand. McGraw Hill,
Chennai.
3. Kok, A.G. de and Graves, S. (2003). Handbooks in Operations Research and
Management Science, Vol. 11, Supply Chain Management: Design, Collaboration and
Operation, Elsevier.
4. Heizer, J., Render, B., Munson, C and Sachan, A. (2017). Operations Management
(12th ed.). Pearson Education, Delhi.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DEFINE basic terms and concepts related to Production,
CO.1 REMEMBERING
Operations, Services, Supply Chain and Quality Management.
EXPLAIN the process characteristics and their linkages with
CO.2 UNDERSTANDING
process-product matrix in a real world context.
DESCRIBE the various dimensions of production planning and
CO.3 UNDERSTANDING
control and their inter-linkages with forecasting.
CALCULATE inventory levels and order quantities and MAKE
CO.4 APPLYING
USE OF various inventory classification methods.
OUTLINE a typical Supply Chain Model for a product / service
CO.5 ANALYSING and ILLUSTRATE the linkages with Customer Issues, Logistic
and Business Issues in a real world context.

Page 61 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT
COURSE LEARNING OUTCOME LEARNING ASSESSMENT TASK
NO.
ACTIVITY
Discussion & Evaluation of Students
Improved Understanding of the
Presentation/Tour on the basis of
fundamental concept of Operations
in a organization/ Presentation,
I and Supply Chain Management.
Case Study/ Assignment Evaluation,
Lecture. Quiz.
Evaluation of Students
Knowledge of different types Application Based on the basis of
process characteristics and their learning/Case Application-Based
II linkages with process-product Study/Video/Role- Activity, Evaluation,
matrix in a real world context. Play, Lecture. Assignment, Class test,
Quiz.
Able to develop the various
dimensions of production planning
Presentation/
and control and their inter-linkages Quiz/ Assignment.
III Video/Case Study.
with forecasting.

Improved awareness on different

modes of transportation, different
Evaluation of Students
design options of transportation Presentation/
based on Research
network in a supply chain, their Video/Case
Study Presentation,
IV applicability under different Study/Research
Assignment Evaluation,
contexts and the trade-offs in Study.
Class test. Quiz.
transportation designefficiency of
the supply chain.
Evaluation of Students
Presentation/
Able to link with Customer Issues, based on Research
Video/Case
V Logistic and Business Issues in a Study Presentation,
Study/Research
real world context. Assignment Evaluation,
Study.
Class test. Quiz.

Page 62 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: CC-8

Name of the Course: BUSINESS ETHICS AND CORPORATE Course Code:MBA206
GOVERNANCE
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives: The course is designed to cover fundamental issues with regard to Business ethics and
their application in real world issues.

Course Outcome: The successful completion of this course shall enable the studentto:
CO1: Explore the relationship between ethics and business and the subsequent theories of
justice and economics across different cultural traditions.
CO2: Explain the relationship between ethics, morals and values in the workplace.
CO3: UnderstandIssues in Moral conduct of Business and CSR.
CO4: Formulate ethical philosophy to explain how it contributes to current practice.
CO5: Understand the fundamentals of CSR.

Unit I Contact Hours: 9

Moral Values and Ethics:Values – Concepts, Types and Formation of Values, Ethics
and Behavior, Values of Indian Managers; Managerial Excellence through Human
Values; Development of Ethics, Ethical Decision Making, Business Ethics- The
Changing Environment and Stakeholder Management, Relevance of Ethics and Values
in Business, Spiritual Values, Modern Business Ethics and Dilemmas, Overview of
Corporate Social Responsibilities (CSR) and Sustainability. Case study on related
topics.

Unit II Contact Hours: 9

Corporate Governance: From the Boardroom to the Marketplace, Corporate
Responsibilities towards Consumer Stakeholders and the Environment; the Corporation
and Internal Stakeholders; Values-Based Moral Leadership, Culture, Strategy and Self-
Regulation; Spiritual Leadership for Business Transformation, Organizational
Excellence and Employee Wellbeing through Human Values. Case study on related
topics.

Unit III Contact Hours: 9

Corporate Social Responsibility: A Historical Perspective from Industrial Revolution to
Social Activism, Moral Arguments for Corporate Social Responsibility, Development of
Corporate Conscience as the Moral Principle of Corporate Social Responsibility,
Corporate Social Responsibility of Business, Employees, Consumers and Community.
Corporate Governance and Code of Corporate Governance, Consumerism, Current CSR
Practices of the Firms in India and Abroad. Case study on related topics.

Page 63 of 223
Unit IV Contact Hours: 9
Issues in Moral conduct of Business and CSR:Failure of Corporate Governance, Social
Audit, Unethical Issues in Sales Marketing, Advertising and Technology:internet Crime
and Punishment, Intellectual Property Rights, Corruption in Business and
Administration. BS / ISO Guideline on CSR Management (ISO-26000). Case study on
related topics.

Unit V Contact Hours: 9

Challenges of Environment:Principles of Environmental Ethics, Environmental
Challenges as Business Opportunity, Affirmative Action as a form of Social Justice. Case
study on related topics.

Text Books:
1. Weiss, Joseph W (2019). Business Ethics: Concepts & Cases, Cengage Learning.

Reference Books:
1. Hartman, Laura P. and Joe DesJardins (2014). Business Ethics: Decision-Making For
Personal Integrity and Social Responsibility, McGraw-Hill/Irwin.
2. Colin Fisher and Alan Lovell (2016). Business ethics and values: Individual,
Corporate and International Perspectives, Prentice Hall.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DEFINE basic terms and concepts related to Values,
CO.1 REMEMBERING Business ethics, relevance of values and ethics in
Management.
EXPLAIN the process characteristics and their linkages
CO.2 UNDERSTANDING
with Corporate governance in a real world context.

DESCRIBE the various dimensions of Corporate social

CO.3 UNDERSTANDING
responsibility and challenges of environment.
OUTLINE the issues in corporate governance and CSR and
CO.4 ANALYSING ILLUSTRATE the linkages with Customer Issues, Logistic
and Business Issues in a real world context.

INDEXED knowledge and understanding in more specific

CO.5 APPLYING
Challenges of Environment.

Page 64 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT
COURSE LEARNING OUTCOME LEARNING ASSESSMENT TASK
NO.
ACTIVITY
Discussion
Evaluation of Students
&Presentation/To
Knowledge of managing and on the basis of
ur in a
understanding the fundamental of Presentation,
I organization/
Moral Values and Ethics. Assignment
Case Study/
Evaluation, Quiz.
Lecture.
Evaluation of Students
Application
Indexed knowledge and understanding on the basis of
Based
of the process characteristics and their Application-Based
learning/Case
II linkages with Corporate governance in Activity, Evaluation,
Study/Video/Role
a real world context. Assignment, Class
-Play, Lecture.
test.
Able to work effectively with Evaluation of Students
Presentation/Vide
Various dimensions of Corporate social on Presentation on
o/Case Study/Life
III responsibility and challenges of Life Project,
Project.
environment. Assignment.
Evaluation of Students
Presentation/
based on Research
Identification of the Issues in Moral Video/Case
Study Presentation,
IV conduct of Business and CSR. Study/Research
Assignment
Study.
Evaluation, Class test.
Evaluation of Students
Presentation/
based on Research
Outline the issue of Challenges of Video/Case
Study Presentation,
V Environment. Study/Research
Assignment
Study.
Evaluation, Class test.

Page 65 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: AEC-IV

Name of the Course: SKILLS AND ABILITY ENHANCEMENT Course Code: MBA207
MANAGERIAL COMMUNICATION-II
Total Marks for Evaluation: 50 (Internal Marks: 15 No. of Contact hours: 10
External Marks: 35)

Objectives: The objective of this course is to develop an understanding of Managerial

communication in the emerging perspective.

Unit I Contact Hours: 4

Presentation Skills:Principles of effective Presentations, Planning, Structure and delivery,
Principles governing the use of audiovisual media, Time management,and slide design and
transition: representation of textual information into visuals for effectiveness of
communication- style and persuasiveness of the message- Adherence to the number of slides,
Dynamics of group presentation and individual presentation.

Unit II Contact Hours: 6

Interviews:Essential of placement interviews, Web/video conferencing, tele-meeting.
Impression formation, Tactics, The self-presentational Motive, The Compass Qualities , First
and lasting impression, Magic Pills , Toxic traits , The social Context : Norms and roles , The
Target Values , Physical appearance , communication style , content of communication ,
actions , The environment , success , changing from outside-in , current Social image , The
private self , Worrying about impression.

Text Books:
1. Business Communication. Bovee C L et. al., Pearson Education.
2. Business Communication, P.D. Chaturvedi, Pearson Education.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES

CO1 REMEMBERING RECOGNIZE the various elements of presentation skills.

EXPRESS themselves effectively in routine and special real

CO2 UNDERSTANDING
world business interactions.
CO3 APPLYING DEMONSTRATE appropriate use of body language.
TAKE PART IN professional meetings, group discussions,
CO4 ANALYSING telephonic calls, elementary interviews and public speaking
activities.
APPRAISE the pros and cons of sample recorded verbal
CO5 EVALUATING
communications in a businesscontext.

Page 66 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: AEC-V

Name of the Course: SKILLS AND ABILITY ENHANCEMENT II Course Code: MBA208P
INTRODUCTION TO MICROSOFT SUITE -II (WITH LAB)
Total Marks for Evaluation: 50 (Internal Marks: 35 No. of Contact hours: 20
External Marks: 15)

Objectives: This course will cover the implementation and more practical hands-on on the topic of
Various Advanced Formulae‟s. Pivot Tables- Pivots Charts. Sample Dashboard designing through
charts. Introduction to Basic VBA (Virtual Basic Application). Macros – Designing and working with
Macros.

Unit I Contact Hours: 10

Pivots Table – Designing Report through Pivot Data, Charts, Sorting and Filtering, Pivots
Values, Slicers.

Unit II Contact Hours: 5

Introduction to VBA – Basic of Virtual Basic Application. Macros – Building Macros,
Running with Shortcuts, Understanding various saving Option.

Unit III Contact Hours: 5

Practical Hands-On Various Advanced Formulae- Statistical, Lookup Functions, Data
Validation.

Text Books:
1. Excel 2019 Power Programming with VBA - John Walkenbach.
2. Microsoft Office 2016 - Steve Schwartz.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES

CO1 REMEMBERING GAIN in depth knowledge about the functioning of Pivot table.

CO2 DEVELOPING UNDERSTAND AND IMPLEMENT VBA and Macros.

UNDERSTAND AND IMPLEMENT Advanced Formulae in

CO3 ANALYZING
excel.

Page 67 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: AEC-VI

Name of the Course: SKILL AND ABILITY ENHANCEMENT II Course Code: MBA209P
APTITUDE SKILLS AND QUANTITATIVE ANALYSIS-II
Total Marks for Evaluation: 50 (Internal Marks: 15 No. of Contact hours: 15
External Marks: 35)

Objectives: The objectives of this course is to develop aptitude and Quantitative skills among the
students of MBA. The course aims at developing the good hold on the concept for the students for the
question asked in aptitude test.

Unit I Contact Hours: 5

Numbers: -Time , Speed and Distance-Types, Trains and Boats, Time and Work Accuracy,
Efficiency, Men days , Simple and Quadratic Equations – Basic Concepts , Short Tricks and
Questions, Mensuration.

Unit II Contact Hours: 5

Logical Reasoning:Data Interpretation, syllogism, Calendar, Reasoning – Logic puzzles, All
type.

Unit III Contact Hours: 5

Verbal Reasoning- Paragraph Completion, sentence Correction, Synonym/ Antonyms,
Analogies, Verbal- Reading Comprehension.

Reference books:
1. Quantitative Aptitude for competitive Examinations, RS Agarwal –
S.ChandPublication, Revised Edition: 2017.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
Ability to solve numerical problem and handle numerical
CO1 UNDERSTANDING
data.
ILLUSTRATE the use of mathematical tools in solving
CO2 APPLYING practical problems.

OUTLINE
. the various facets of Business mathematical tools
CO3 ANALYSING
in managerial perspective.

DEVELOP arithmetic and reasoning skills to be well

CO4 EVALUATING
prepared for placement aptitude test.

Page 68 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: EECC-

Name of the Course: CAREER ENHANCEMENT SKILLS II Course Code:MBA210P
A. SOCIAL WELLBEING PROJECTS
Total Marks for Evaluation: 50 (Internal Marks: 15
Project Report Marks: 35)

Objectives: The objective of this course is to comprehend students about the working of NGO in
social welfare and development.

This is novel initiative by Kalinga university Raipur in which the students have to undertake a
two weeks project with a NGO or CSR department of the organization.

Phase I – Social Wellbeing Project & Report.

Objective of the Practical Training: To understand the role of NGO in social welfare and
development.Mode of Live Project: This is an observational study in which visits to various
categories of NGO /social work department in companies from primary to apex levels and to
various developmental activities will be analyzed. This has to be done under the guidance and
supervision of a faculty in-charge who will mentor the students. The students are expected to
maintain a record of this observational study visits in which they shall record all the
information they have gathered during the visits.

Assessment of the Social wellbeing Project will be done by faculty members and Dean of
Commerce &Management, Kalinga University Raipur.
A. Project Report & Viva – Voce: 35 Marks
B. Internal continuous assessment: 15 Marks
Total Marks 50 Marks

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
SUMMARIZE the key functional problem in a particular
CO1 UNDERSTANDING
organization.

CO2 APPLYING ILLUSTRATE the key issues in the industry.

CO3 ANALYSING OUTLINE the theoretical framework applied in real life.

DEVELOP critical analysis of various job role and reporting
CO4 EVALUATING
it with the help of project.

Page 69 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: EECC-II

Name of the Course: CAREER ENHANCEMENT SKILLS II Course Code:MBA211P
B. COMPANY ANALYSIS PROJECT -II
Total Marks for Evaluation: 50 (Internal Marks: 15
Project Report Marks: 35 )

Objectives:The objective of Capstoneis to provide culminating requirements for an MBA program,

requiring students to synthesize what they learned to research and address a contemporary business
problem. In first semester students will do sectoral analysis in structural way.

 Promoters & Management Ethos: Background of promoter groups of top 5 and

bottom 5 players in the industry, Management ethos and philosophy, Brief profiles
of CMDs, CEOs, and key top management personnel with their career highlights,
Detailed profile of one distinguished top management personnel each from any two
players in the Industry, CSR policy, Corporate Governance Initiatives, Initiatives
towards social inclusion, Initiatives towards environment conservation.
.
 Financials: Profitability, Revenues, Margins of top 5 & bottom 5 players over the last
5 years and trends/changes therein, Sick players if any and their turnaround
strategies, if any, Key factors contributing to costs,
Ratioanalysisoffinancialdataforlast5yearsfortop5andbottom5companiesintheindustry.

 Recent Developments: Impact of key relevant provisions of the latest Fiscal policy on
the industry and various players therein, Analysis of Key relevant provisions of latest
Exim Policy in case of industries that are focused on Global Markets for exports or
industries that have significant import components, Key Alliances in the past 5 years
and their performance & impact on other players in the industry, Mergers &
Acquisitions, if any. Technological developments, Labour unrest if any – reasons
thereof and impact on the particular player and the industry as a whole, emerging first
generationentrepreneurs,ifany,intheindustry,corporatewars&feudsintheindustry,ifany.

Assessment of the CAP: CAP and Record will be assessed by a Faculty member‟s and Dean
of Commerce & Management, Kalinga University Raipur.
A. Project Report & Viva – Voce: 35 Marks
B. Internal continuous assessment: 15 Marks
Total Marks 50 Marks

Text Books:

Page 70 of 223
1. The course has to be taught using the company annual reports and other publications,
company website, social media feeds, business newspapers and business data bases
such as ACE equity, CRISIL database, etc.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES

SUMMARIZE the management ethos and philosophy of the

CO.1 UNDERSTANDING
players in the industry.

COMPARE and CONTRAST, using tables and charts, the

CO.2 ANALYSING market and financial performance of the players in an
industry.

ASSESS the impact of recent developments on the industry

CO.3 EVALUATING
and its key players.

PREDICT the future trajectory of the evolution of the

CO.4 CREATING
industry in the immediate future (1 to 3 years).

Page 71 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: SEC-II

Name of the Course: INTERPERSONAL AND Course Code: MBA212P
LEADERSHIP ENHANCEMENT SKILLS II
A. KNOWING SELF AND OTHERS -II
Total Marks for Evaluation: 50 (Internal Marks: 15
Project Report Marks: 35 )

Objective: The objective of this course is self-introspect your behavior and self-management.it aims
at developing the road map of individual through ice breaking exercise.

The course will be taught by using the self-management lessons. The main subject
matter will answer following questions:-

Topics

1. Team Building:- Stages of Team building.

2. Presentation:- Book review Movie review Case review.
3. Free speech:- Public speaking.

Assessment of knowing self and others will be based on presentation of the students in front
of class mentor and Dean of commerce & management, Kalinga University Raipur.

A. Self-Report and Viva-Voce :- 50 marks

Page 72 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: SEC-II

Name of the Course: INTERPERSONAL AND LEADERSHIP Course Code: MBA213P
ENHANCEMENT SKILLS II
B. INDIAN ETHOS AND LEADERSHIP: LEADERSHIP
LESSONS BY CHANAKYA
Total Marks for Evaluation: 50 (Internal Marks: 15
Project Report Marks: 35 )

Objective: Our academia is familiar with the educational theories and life skills thoughts developed
in the West. The objective of this course is to provide information about our own historical and
cultural thoughts in relation to life skills and education. In Chanakya, life skills in educational
philosophy are present and the aim of this course is to reconsider Indian ethos and life skills with the
help some of the Leadership lessons in the light of the Chanakya.

The course will be taught by using the lessons from Chanakya. This will bridge the gap
between:-

1. Management lesson from Chanakya.

2. Chanakya and managerial effectiveness.

Assessment of “Leadership Lessons by Chanakya”will be based on presentation of the

students in front of class mentor and Dean of commerce & management, Kalinga University
Raipur.

B. Report and Viva-Voce: - 50 marks

Reference books:
1. Chanakya 2016 Chanakya neeti with chanakya sutras (Hindi edition) Publisher Om
books International.
2. B.K. Chaturvedi 2020 Chanakya Neeti with Sutras of Chanakya Included (English
edition) Publisher Diamond Books.

Page 73 of 223
 SEMESTER – III
MASTER OF BUSINESS ADMINISTRATION
(COMPULSORY & DISCIPLINE ELECTIVE COURSE)

Page 74 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR
SEMESTER – III
Subject Internal External
Subject Name Category Credits Total
Code Marks Marks
Research Methodology for
MBA301 CC-9 3 30 70 100
Business Decision

MBA302 SUMMER TRAINING PROJECT EECC-3 4 50 50 100

SELECT ANY TWO GROUP

MARKETING MANAGEMENT
Marketing to Emerging Markets &
MBA303 DSE-I 4 30 70 100
Bottom of the Pyramid

MBA304 Retail Marketing DSE-I 4 30 70 100

HUMAN RESOURCE MANAGEMENT

Competency Based Human
MBA305 DSE-II 4 30 70 100
Resource Management System
Employee Relations and Labour
MBA306 DSE-II 4 30 70 100
Legislations
FINANCE

MBA307 International Finance DSE-III 4 30 70 100

MBA308 Commodities Markets DSE-III 4 30 70 100

DIGITAL MARKETING & E-COMMERCE

Social Media, Web & Text
MBA309 DSE-IV 4 30 70 100
Analytics

MBA310 Digital Marketing DSE-IV 4 30 70 100

BANKING AND INSURANCE

MBA311 Insurance Laws and Regulation DSE-V 4 30 70 100

MBA312 Marketing of Financial Services DSE-V 4 30 70 100

Page 75 of 223
 HEALTH CARE AND HOSPITAL MANAGEMENT

MBA313 Health care Analytics DSE-VI 4 30 70 100

Fundamental of pharma and

MBA314 DSE-VI 4 30 70 100
Healthcare
INTERNATIONAL BUSINESS MANAGEMENT

MBA315 Global Business Environment DSE-VII 4 30 70 100

Cross Cultural issues in

MBA316 DSE-VII 4 30 70 100
International Management
LOGISTICS AND SUPPLY CHAIN MANAGEMENT

MBA317 Logistics Management DSE-VIII 4 30 70 100

MBA318 Sustainable Supply Chains DSE-VIII 4 30 70 100

START UP AND ENTREPRENEURSHIP

Start Up and New Venture
MBA319 DSE-IX 4 30 70 100
Management

MBA320 Managing Innovation DSE-IX 4 30 70 100

REAL ESTATE AND INFRASTRUCTURE MANAGEMENT

MBA321 Real estate economics DSE-X 4 30 70 100

MBA322 Affordable housing DSE-X 4 30 70 100

BUSINESS ANALYTICS

MBA323 Basic Business Analytics Using R DSE-XI 4 30 70 100

MBA324 Data Mining DSE-XI 4 30 70 100

Total 24

Page 76 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: CC-9

Name of the Course: RESEARCH METHODOLOGY FOR Course Code: MBA301
BUSINESS DECISION
Total Marks for Evaluation: (Internal Marks: 70 No. of Contact hours: 45
External Marks: 30 )

Objectives: The objectives of this course is to create scientific attitude towards solving a
management problem and impart knowledge about tools available for carrying out research.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the various, concepts and characteristics of Research.
CO2: Understanding of Research Design.
CO3: Understandvarious Interpretation of Data and Report Writing.
CO4: Understand the key Measurement and Scaling Techniques.
CO5: UnderstandTypes of data.

Unit I Contact Hours: 9

Meaning, Objectives and Motivation in research; Types of Research; Research Approaches;
Research Process.Case study on related topics.

Unit II Contact Hours: 9

Research Design – Definition, classification: Exploratoryqualitative techniques, secondary
data analysis, experience survey, focus groups, two stage design; Descriptive - cross sectional
& longitudinal and Causal research design.Case study on related topics.

Unit III Contact Hours: 9

Measurement and Scaling Techniques - Errors in Measurement, Tests of Sound Measurement;
Scaling and Scale Construction Techniques Sampling- Introduction, Sampling, Complete
Enumeration or Census, Types of Sampling, Sampling Errors; Sampling Design - Steps in
Sample Design, Types of Sample Design, Sampling Distributions.Case study on related
topics.

Unit IV Contact Hours: 9

Types of data; Methods of Data collection- Questionnaire, Interviews, Cases and Schedules.
Questionnaire design online with Google form.Exploratory data analysis - Validity and
Reliability in research; Theory of estimation Testing of Hypotheses- t test, z test, ANOVA
and Chi-Sq. test; overview of multivariate analysis.Case study on related topics.

Unit V Contact Hours: 9

Interpretation of Data and Report Writing- Precautions in report writing, Creating a Database
and its Use for Statistical Analysis, Styles of Referencing, Plagiarism. Applications through
SPSS.Case study on related topics.

Page 77 of 223
Text Book:
1. Copper, Donald R. Business Research Method. New Delhi: Tata McGraw Hill
Publishing Company New Delhi.
2. Sekaran, U. Research Methods for Business: A Skill Building Approach. New Delhi:
John Wiley & Sons Inc. New Delhi.

Reference Books:
1. Zikmund, W. G. Business Research Method. Cengage Learning. New Delhi.
2. Collis, J., & Hussey, R. Business Research. Palgrave Macmillan, Hampshire.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES

CO.1 UNDERSTANDING SUMMARIZE overall research process.

COMPARE and CONTRAST, different kinds of research

CO.2 ANALYSING designs and methodology, for instance in terms of their
appropriateness, transparency and quality.
ASSESS and APPLY the Measurement and Scaling
CO.3 EVALUATING
techniques.
UNDERSTANDING the concept of Exploratory data
CO.4 UNDERSTANDING
analysis.
ILLUSTRATE the process of Interpretation of Data and
CO2 APPLYING
Report Writing.

Page 78 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: EECC-III

Name of the Course: SUMMER TRANING PROJECT Course Code:MBA302
Total Marks for Evaluation: 100 (Internal Marks: 50
External Marks: 50)

Objectives: The aim of incorporating the STP project to MBA student is to expose them with tools
and techniques of research with appropriate understanding of methods and methodology and will come
to know the importance of research and its process. They will also be able to understand the
application of research in the specified domain of organization. This is being carried out to support the
organization in terms of enhancing the decision through empirical investigation of collected data
which upon further treatment with any standard statistical package will generate result which in turn
will help in gaining sustainability in market, The secondary objective is to bridge the theoretical
learning with practical and real world and to carry out this student need to do field survey/design
questionnaire in their respective domain and identify the respondents from the population. The project
will be assisted by the faculty members of the school appointed/nominated by head of the school.
Further the student need to prepare their research report in presentable format and are required to
submit to the school for the award of credits/marks. The tenure of the project will be based on the
availability of duration with the organization and the total marks for this will be 100 including viva
voce. Student can select any area of research in consultation with the organization and appointed
faculty members of the school.

Page 79 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-I

Name of the Course: MARKETING TO EMERGING MARKETS Course Code:MBA303
& BOTTOM OF THE PYRAMID
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives:The objective of this course is create awareness about the economic growth
in emerging markets, and the importance to the global marketplace, and the emergence of
the bottom of the pyramid (BOP) market.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the various, concepts and characteristics of emerging Markets, its size &
composition.
CO2: Understand characteristics, challenges and opportunities of Emerging Markets.
CO3: Understandvarious practices and perspectives BOP market.
CO4: Understand the key Marketing Strategies for BOP Markets.
CO5: UnderstandChallenges and Opportunities in BOP market.

Unit I Contact Hours: 9

Overview of Emerging Markets:Countries constituting emerging markets. Countries
constituting BRICS & Next 11. Growing economic power of emerging markets, Demographic
& economic scenario of emerging market countries, Emerging Market size for different
sectors. Role of Emerging nation in the Corona free world. Case study on related topics.

Unit II Contact Hours: 9

Emerging Markets - Perspectives & Practices:Characteristics of Emerging Markets: Emerging
markets versus developed markets - market heterogeneity, sociopolitical governance, chronic
shortage of resources, unbranded competition, and inadequate infrastructure. Comparative
Advantage of Emerging Markets: Policy based advantage, raw material-based advantage,
NGO based advantage Marketing Implications in terms of strategy, policy & practice of
marketing, Determinants of attractiveness of emerging markets: opportunities, risks and trends
in emerging markets. Emerging markets: Marketing Implications in terms of strategy, policy
& practice of marketing, Marketing Mix Implications. Case study on related topics.

Unit III Contact Hours: 9

Bottom of the Pyramid Markets:Concept, Definition, Nature and significance of BOP
Markets, Characteristics of BOP markets.Size & Composition of BP markets all over the
world, Difference between Emerging Markets & BOP Markets. Criticism of Marketing to
BOP & Alternate Perspectives. Case study on related topics.

Page 80 of 223
Unit IV Contact Hours: 9
Marketing Strategies for BOP Markets:Four elements of BOP strategy - creating buying
power, shaping aspirations, improving access, and tailoring local solutions. C K Prahalad's 12
principles, BOP Protocol, Segmentation, Targeting and Positioning for BOP markets. Case
study on related topics.

Unit V Contact Hours: 9

BOP Markets:The road head: Challenges and Opportunities in BOP market, Effect of
MACRO Environmental factors on BOP markets. Case let based on Marketing to BOP
markets.Case study on related topics.

Text Books:
1. The Fortune at the Bottom of the Pyramid, Prahalad, C.K.(2004), Pearson –Singapore.
2. Doing Business in Emerging Markets: Entry and Negotiation Strategies By S.
TAMER AUTOR CAVUSGIL, S. Tamer Cavusgil, Pervez N. Ghauri, MilindR.
Agarwal, Sage Publication. Suggested Reference Books.
3. We are like that only, Bijapurkar, R. (2007), New Delhi: Penguin Portfolio.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES
DESCRIBE the various practices and perspectives,
CO1 REMEMBERING concepts and characteristics of emerging Markets and
BOP markets, its size & composition.
EXPLAIN Characteristics, challenges and opportunities
CO2 UNDERSTANDING of Emerging Markets, BOP markets and need of
segmentation of BOP markets.
APPLY principles, BOP Protocol and Criticism of
APPLYING Marketing to BOP, to develop marketing decision-making
CO3 skills for products and services in BOP markets.
COMPARE AND CONTRAST between emerging
ANALYSING
CO4 markets, developed markets and BOP markets.
EVALUATE Demographic & economic scenario and
CO5 EVALUATING Comparative Advantage of emerging market countries
and next 11.
DEVELOP Marketing strategy to Emerging Markets and
elaborate four elements of BOPstrategy to relate it with
CREATING
CO6 the BRICS Market in the context of real-world marketing
offering.

Page 81 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOME TASK
ACTIVITY
Evaluation of Students
Discussion &
Knowledge about characteristics, on the basis of
Presentation/Tour in a
challenges and opportunities of Presentation,
I organization/ Case
Emerging Markets. Assignment
Study/ Lecture.
Evaluation, Quiz.
Evaluation of Students
Application Based on the basis of
Understanding about the various
learning/Case Application-Based
practices and perspectives BOP
II Study/Video/Role-Play, Activity, Evaluation,
market.
Lecture. Assignment, Class
test.
Analysis of various practices and
Presentation/ Video. Quiz, Assignment.
III perspectives BOP market.
Evaluation of Students
Improved awareness about key Presentation/ based on Research
Marketing Strategies for BOP Video/Case Study Presentation,
IV
Markets. Study/Research Study. Assignment
Evaluation, Class test.
Evaluation of Students
Improved understanding and
based on Research
Analysis of Challenges and Lecturing and
V Study Presentation,
Opportunities in BOP market. Numerical problems.
Assignment
Evaluation, Class test.

Page 82 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-1

Name of the Course: RETAIL MARKETING Course Code:MBA304
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objective of this course is to develop an understanding about the services and
products that meet the specific needs of customers and offering these products at competitive,
reasonable prices that will still yield profits.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand various concepts associated with retail marketing.
CO2: Understand the Retail Marketing strategies.
CO3: Understand the Retail Administration and Planning.
CO4: Understand Retail Marketing Communication and Pricing.
CO5: Understand about the Customer Relationship management and Recent Trend in
Retailing.

Unit I Contact Hours: 12

Introduction to Retailing: Meaning, Nature and Scope of Retailing, Evolution of Retailing,
Global and Indian Scenario in retailing, Drivers of Retail change in India, Opportunities and
Challenges in Retailing in India, Major Players nationally and internationally Importance and
Functions of Retailing, Classification of Retailing, Product Retailing vs. Service Retailing,
Retail Management Decision Process, Retail Marketing Environment, Dealing with ethical
issues, Social Responsibility, Environmental Orientation, Waste Reduction at Retail Stores.
Case study on related topics.

Unit II Contact Hours: 12

Retail Marketing Strategies: Definition, scope, Importance of Market Segmentation in
Retailing, Targeted Marketing Efforts, and Criteria for Effective Segmentation, Dimensions
and Differentiation Strategies, Limitations of Market Segmentation. Retail Planning Process,
Retail Models, Retail "EST" model. Formats of Retailing: Super markets. Hyper Markets,
Departmental stores, Convenience store. Retail Institutions categorized by ownership:
Independent, franchising, leased, vertical marketing system; Non-store Retailing. Store
Location - Introduction, Types of Retail Stores Location, Factors Affecting Retail Location
Decisions, Location & Site Evaluation, Site Selection. Store design and Retailing mix, store
layout, circulation plan, Floor Space management Retail Merchandising, Understanding
Merchandising Management, Activities of a Merchandiser. Planogram, Visual Merchandising.
Case study on related topics.

Unit III Contact Hours: 12

Retail Administration and Planning:Introduction, Retail Store Management, Supply Chain
Management, Human Resource Management, Information System Management, Category
management, Assortment planning, Analyzing merchandise performance, Gross Margin
Return on Inventory Management (GMROI), Inventory Turnover Ratio, Sales Forecasting.
Product Mix Trends Mall Management. Case study on related topics.

Page 83 of 223
Unit IV Contact Hours: 12
Retail Marketing Communication and Pricing:Introduction, Role of Communication in
Retailing, elements and Marketing Communication Tools, Retail Marketing Communication
Process, Retail Marketing Communication Plan, Implementing and Evaluating the Retail
Communication Programs. Retail Pricing-Introduction, Factors Influencing Retail Pricing,
Setting the Retail Price, Pricing Objectives, Pricing strategies, Pricing Methods, Price
Adjustment and Discrimination. Case study on related topics.

Unit V Contact Hours: 12

Customer Relationship management and Recent Trend in Retiling:Introduction, Benefits of
Relationship marketing, Principles of CRM, Customer Relationship Management Strategies,
Components of CRM, Customer Service in Retailing, CRM and Loyalty Program, Role of
Technology in Retail Marketing, Applications of IT in Retailing, Data Warehousing and Data
Mining, Use of Barcodes, RFID tags and electronic shelf tagging, E-Tailing, Future Trends in
Retailing with respect to use of technology in retail marketing.Case study on related topics.

Text Books:
1. Swapna Pradhan (2017, 5th edition), Retailing Management, TMGH Publication.
2. David Gilbert (2006, 2ndedition) Retail Marketing Management, Pearson Publication.

Reference book:
1. Information Technology for retailing by Khurana, McGraw Hill Publication.
2. Retail Management by Michael Levy and Barton. A Weitz, Mcgraw Hill Publication.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES

REMEMBERING DEFINE various concepts associated with retail

CO1 marketing.

EXPLAIN the terms and concepts used in Retail

UNDERSTANDING
CO2 Marketing.

ILLUSTRATE value creation & competitive

CO3 APPLYING
advantage in Retail Marketing.
ANALYSE the contemporary issues affecting Retail
CO4 ANALYSING
marketing decisions.
EVALUATE the effectiveness of Retail marketing
EVALUATING
CO5 mix used by different Retail formats.
CREATING FORMULATE effective retail marketing strategy.
CO6

Page 84 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT
COURSE LEARNING OUTCOME LEARNING ASSESSMENT TASK
NO.
ACTIVITY
Discussion & Evaluation of Students
Presentation/Tour on the basis of
Knowledge about accounting standard
in a organization/ Presentation,
I and basics of accounting.
Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Application
on the basis of
Based
Understanding about the financial Application-Based
learning/Case
II position of a company/business/firm. Activity, Evaluation,
Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Understanding and analysis the data
from the point of view of a Presentation/
Quiz, Assignment.
III manufacture who convert raw material Video.
into finished goods.
Evaluation of Students
Identify and properly use of the data Presentation/
based on Research
available from financial and cost Video/Case
Study Presentation,
IV accounting and utility it for betterment Study/Research
Assignment
of the stakeholder‟s profit. Study.
Evaluation, Class test.
Evaluation of Students
Presentation/
Improved understanding and Analysis based on Research
Video/Case
V of Budgetary Control & Standard Study Presentation,
Study/Research
Costing. Assignment
Study.
Evaluation, Class test.

Page 85 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-II

Name of the Course: COMPETENCY BASED HUMAN Course Code:MBA305
RESOURCE MANAGEMENT SYSTEM
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The Objectives of this course is to make students aware about the Competency Based
Human Resource Management System.

Course Outcome: The successful completion of this course shall enable the student to:
CO1: Understand the key terms related to performance management and competency
development.
CO2: Understand the concept of Performance Management System.
CO3: Understand fundamentals of Competency.
CO4: UnderstandCompetency Development & its Models.
CO5: Understand, Design and MAP their own competency and plan better and appropriate
career for themselves.
CO6: Develop a customized competency model in accordance with the corporate
requirements.

Unit I Contact Hours: 12

Performance Management System: Introduction of PMS-Definition, Scope, Importance,
Performance Planning – Individual Goal Setting, Linking individual goals to Organization
goals, Performance Coaching – Identification of Training Needs – Job Specification, Identify
the Performance Gap, Training Specification, Choose appropriate training module,
counselling for Better Performance, Feedback Mechanism in Organization.Case study on
related topics.

Unit II Contact Hours: 12

Introduction to Competency: Definition and History of Competency, Basic Components of
Competency (Knowledge (K), Skill(S), Attitude(A)), Performance Vs Competency,
Difference between Competence and Competency, Type of Competency – Generic Vs Key
Competency, Functional and Technical Competency, Leadership and Managerial
Competency, Need for Competency Framework, Limitation and Learning from Competency
Framework, Myth about Competency.Case study on related topics.

Unit III Contact Hours: 12

Competency Development & its Models:Need and Importance of Competency Development,
Stages in developing Competency Model, Types of Competency Model – Core/Generic, Job
Specific, Managerial/Leadership, Custom, Development of Personnel competency Framework
– Lancaster Model of Competency.Case study on related topics.

Page 86 of 223
Unit IV Contact Hours: 12
Competency Mapping: Procedures/Steps-Determining objectives and Scope, clarifying
implementation goals and standards, create an action plan, define competency based
performance effectiveness (Key Result Area (KRA) & Key Performance Indicators (KPI)),
tools for datacollection, data analysis, validating competency model, mapping future jobs and
single incumbent jobs, using competency profile in HR decisions, Mapping Competency for
Recruitment and Selection, Training and Development, Performance and Compensation.Case
study on related topics.

Unit V Contact Hours: 12

Competency Driven Career and Culture: Role of Competency in Career Progression –
Transactional competency, Tradition Competency and Transformational Competency,
Evaluation of Career through KSA (Knowledge, skill and Attitude) Competency based
Succession and Career planning, Corporate Competency driven Culture.Case study on related
topics.

Text Books:
1. Competency based HRM, Ganesh Shermon(2011, 9th edition), Tata McGraw Hill
Publishing.
2. The handbook of Competency Mapping: Understanding, Designing and Implementing
Competency Models in Organizations, Seema Sanghi(2016, 3rdedition), Sage
Publication Inc.
Reference book:
1. Human Capital Measurement: An Introduction, K Sangeetha ICFAI University.
2. Competency Mapping, R K Sahu.
3. Competency Study: Mapping the Future, Paul R Bernthal, ASTD Press.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES

DEFINE the key terms related to performance management

CO1 REMEMBERING
and competency development.

CO2 UNDERSTANDING EXPLAIN various models of competency development.

CO3 APPLYING PRACTICE competency mapping.

ANALYZE competencies required for present and potential

CO4 ANALYSING future job roles at various levels and across variety of
organizations.
DESIGN AND MAP their own competency and plan better
CO5 EVALUATING
and appropriate career for themselves.
DEVELOP a customized competency model in accordance
CO6 CREATING
with the corporate requirements.

Page 87 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOMES

UNIT COURSE LEARNING TEACHING AND

ASSESSMENT TASKS
NO. OUTCOMES LEARNING ACTIVITY
Evaluation of
Improved Knowledge of key Discussion & Students on the
terms related to performance Presentation/Tour in an basis of
I.
management and organization/ Case Study/ Presentation,
competency development. Lecture. Assignment
Evaluation, Quiz.
Evaluation of
Students on the
Application Based basis of
Thorough understanding of
learning/Case Application-Based
II. concept of Performance
Study/Video/Role-Play, Activity,
Management System.
Lecture. Evaluation,
Assignment, Class
test.
Demonstration of various
III. understanding of Competency Presentation/ Video. Quiz, Assignment.
Development & its Models.
Evaluation of
Students based on
Research Study
Improved understanding of Presentation/ Video/Case
IV. Presentation,
Procedures/Steps-Determining in Study/Research Study.
Assignment
Competency Mapping.
Evaluation, Class
test.
Lecturing/ Evaluation of Students
experiential based on Research
V. Able to Develop Competency learning /role plays/ Study Presentation,
Driven Career and Culture. case based Assignment Evaluation,
learnings. Class test.

Page 88 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-II

Name of the Course: EMPLOYEE RELATIONS AND LABOUR Course Code:MBA306
LEGISLATIONS
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective: The Objective of this course is to make this aware about the Employee Relations and
Labour Legislations.

Course Outcome: The successful completion of this course shall enable the student:
CO1: UnderstandingFundamentals of Employee Relations.
CO2: Understanding Mechanism for harmoniousemployee relations.
CO3: Understanding of legislations relating to working environment.
CO4: Understanding of Legislation governing Unions and wages.
CO5: Understanding of Legislation governing working environment.

Unit I Contact Hours: 12

Introduction: Background of Employee Relations, Concept, definition, scope, objectives,
factors, participants & importance of ER, Approaches to employee relations – The Dunlop‟s
approach, The Social Action Approach The Human Relations Approach and The Gandhian
Approach, Labour policies, role of ILO and its influence on legislation in India.Case study on
related topics.
Unit II Contact Hours: 12
Mechanism for harmonious ER: Collective bargaining – definition, meaning, nature, essential
conditions, functions and importance, process and its implementation, Workers participation
in Management & Problem solving attitude, Grievance, meaning and forms, sources,
approaches, procedures, model grievance procedure and grievance handling committees.Case
study on related topics.
Unit III Contact Hours: 12
Legislations governing Employee Relations: The Industrial Disputes Act 1947 – Definition of
industry, workmen and industrial dispute, authorities under the act, procedure, powers and
duties of authorities, strikes and lockouts, layoff, retrenchment and closure, The Contract
Labour (Regulation and Abolition) Act 1970 – Advisory boards, registration of establishment,
Licensing of Contractors, Welfare and health of contract labour, registers and other records to
be maintained.Case study on related topics.

Page 89 of 223
Unit IV Contact Hours: 12
Legislation governing Unions and wages: The Union Act 1926 – Formation and registration
of Trade Unions, Principle privileges of a registered trade union, rights of recognized trade
unions, types and structure of trade unions, impact of globalization in trade union movement,
Maharashtra Recognition of Trade Union and Prevention of Unfair Labour Practices Act 1971
–Unfair labour practices on the part of Employers and Employees, authorities and
punishments under the act, Minimum Wages Act 1948 – Definition of wages, fixation and
revision of minimum wages, advisory boards and committees, fixing hours for a
normalworking day, wages for worker who works for less than normal working day,
maintenance of registers and records.Case study on related topics.

Unit V Contact Hours: 12

Legislation governing working environment: The Factories Act 1948 – Definitions of factory,
manufacturing process, worker, occupier; provisions under health, safety and welfare,
working hours, annual leave with wages, prohibition of employment of young children,
Maharashtra Shops & Establishment (Regulation of Employment and Conditions of Service)
Act, 2017 – Scope, Registration of establishments, opening and closing hours, hours of work,
interval for rest, spread over, wages for overtime and weekly off, leave with pay and payment
of wages and welfare provisions, offences and penalties, Maternity benefit Act, 1961 – Entire
Act and latest amendment, The Sexual harassment of women at workplace (Prevention,
prohibition and Redressal) Act, 2013 – Definitions of sexual harassment, employee,
workplace, complaints committee, complaint mechanism, Aggrieved Woman, Chairperson;
Constitution of Internal Complaints Committee, Complaint, Inquiry into complaint, duties of
employer.Case study on related topics.

Text Books:
1. C B Mamoria (2014, 16th edition), Personnel Management, Himalaya Pub.House-
New Delhi.
2. Personnel Management, Edwin Flippo(1980).

Reference book:
1. Introduction of Labour and Industrial Laws, Avatar Singh.
2. Elements of Mercantile Law, N. D. Kapoor, Sultan chand.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
SHOW awareness of important and critical issues in
CO1 REMEMBERING
Employee Relations.
INERPRET and relate legislations governing employee
CO2 UNDERSTANDING
relations.
DEMNSTRATE an understanding of legislations relating to
CO3 APPLYING
working environment.
OUTLINE the role of government, society and trade union
CO4 ANALYSING
in ER.
EXPLAIN aspects of collective bargaining and grievance
CO5 EVALUATING
handling.
DISCUSS the relevant provisions of various Labour
CO6 CREATING
Legislations.

Page 90 of 223
 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOMES

TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOMES TASKS
ACTIVITY
Evaluation of
Discussion & Students on the
Improved Knowledge of
Presentation/Tour in a basis of
I. Fundamentals of Employee
organization/ Case Presentation,
Relations.
Study/ Lecture. Assignment
Evaluation, Quiz.
Evaluation of
Students on the
Able to differentiate among Application Based basis of
various Mechanism for learning/Case Application-
II.
harmoniousemployee Study/Video/Role- Based Activity,
relations. Play, Lecture. Evaluation,
Assignment,
Class test.
Demonstration of various
III. legislations relating to working Presentation/ Video. Quiz, Assignment.
environment.
Evaluation of
Students based on
Research Study
Improved understanding of Presentation/ Video/Case
IV. Presentation,
Legislation governing Unions and Study/Research Study.
Assignment
wages.
Evaluation, Class
test.
Lecturing/ Evaluation of Students
experiential based on Research
Synthetization of Legislation
V. learning /role Study Presentation,
governing working environment.
plays / case Assignment Evaluation,
based learnings. Class test.

Page 91 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-III

Name of the Course: INTERNATIONAL FINANCE Course Code: MBA307
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Course Objectives: This Objective of this course is to familiarize students with international
financial transactions and operational aspects of foreign exchange markets. It focuses on forex market
participants, exchange rates determination, international arbitrage, foreign exchange risks and its
management and international capital market.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1:Understand the concept of international finance.
CO2:Understand Structure of Foreign Exchange Markets.
CO3:Understand the different type of transactions on the international foreign exchange
market.
CO4:Understand the Taxation Systems and Legal Aspects in international finance.
CO5:Understand International Financial Reporting Standards (I.F.R.S.) and Indian
Accounting Standards (I.A.S) on foreign transactions.

Unit I Contact Hours: 12

Introduction to International Finance: Meaning/Importance, Scope, Globalization of the
World Economy, Goals of International Finance, Structure and participants of the global
financial system, Functioning of the global financial system in the globalization process, The
Emerging Challenges in International Finance, Evolution of International Monetary System,
Gold Standard System, Bretton Woods System, Current Exchange Rate Arrangements, Issues
involved in overseas funding choices, International Financial Institutions: International
Monetary Fund, World Bank. International credit rating agencies, Balance of Payment:
Component, Collection reporting, surplus & deficits. Case study on related topics.

Unit II Contact Hours: 12

Introduction to Foreign Exchange Markets: Structure of Foreign Exchange Markets, Types of
Transactions and Settlement Date, Exchange Rate Quotations and Arbitrage, Interest Rate
Parity, Purchasing Power Parity and Fisher's Parity, Forecasting Exchange Rates: Efficient
Market Approach, Fundamental Approach, Technical Approach, Global Financial Markets
and Interest Rates, Concept and types of currency, Convertibility of currency, Exchange rate:
the nature, types and regimes, Demand and supply of foreign currency. Case study on related
topics.

Page 92 of 223
Unit III Contact Hours: 12
The transactions on the international foreign exchange market: Spot transactions, forward
contracts, currency swaps, currency futures, currency options, Transaction Exposure -Forward
Hedge, Money Market Hedge, International Credit Market, Different forms of international
lending, Monetary and financial conditions of the international credit, International security
market: Concept & trends of development, Intermediaries of the international security market;
International market of foreign equities and euro equities & depositary receipts (ADR &
GDR), International bond market, Foreign bonds market, Eurobonds market, Types of Bonds,
floating Rate Notes (FRNS), Deep Discount Bonds, Zero Coupon Bonds, Dual Currency
Bonds, and Equity related Bonds, Procedure for Bonds Issues. Case study on related topics.

Unit IV Contact Hours: 12

Taxation Systems and Legal Aspects:International double taxation and the ways of its
regulation, Tax evasion, Definition of Money Laundering, organization of money laundering
procedure: stages and methods, Monitoring, International cooperation in dealing with money
laundering: the establishment of legal framework, The functions and activity of the
FATF.Case study on related topics.

Unit V Contact Hours: 12

International Receivables and cash management, Foreign exchange risk, The essence and
types of currency risks, Risks of making decisions about foreign direct investment, Political
risk, International Financial Reporting Standards (I.F.R.S.) and Indian Accounting Standards
(I.A.S) on foreign transactions, Foreign Exchange Trade Settlement in India, SWIFT, CHIPS,
CHAPS.Case study on related topics.

Text Books:
1. International Finance by Rajiv Srivastava, Oxford University Press, 2014.
2. International Financial Management by P.G. Apte 2014 Ed., McGraw Hill Education,

Reference book:
1. International Finance, by Maurice Levi, 5th edition, McGraw Hill.
2. International Financial Management by Jeff Madura: 2021, Cengage Learning, 14th
edition.

Page 93 of 223
UNIT COGNITIVE
COURSE LEARNING OUTCOME
NO. ABILIES
SPECIFY the key terms associated with International
REMEMBERING
I Finance.
SUMMARIZE the various the concepts related to regulators,
UNDERSTANDING financial markets, Financial Instruments, tax structures at
II
international level.
DEMONSTRATE the role of international monitory systems
APPLYING
III & intermediaries in Global financial market.
INSPECT the various parameters of global financial market
ANALYSING and interpret best possible international investment
IV
opportunities.
DETERMINE the various strategies to start investment or
V EVALUATING
business at the international level.
ACQUAINTED by International Financial Reporting
VI CREATING Standards (I.F.R.S.) and Indian Accounting Standards
(I.A.S).

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING LEARNING ASSESSMENT TASK
NO. OUTCOME ACTIVITY
Discussion
Knowledge about the Evaluation of Students on the
&Presentation/
fundamentals of International basis of Presentation/
I Case Study/
Finance. Assignment Evaluation/ Quiz.
Lecture.
Application
Based Evaluation of Students on the
Improved understanding
learning/Case basis of Application-Based
Structure of Foreign
II Study/ Activity/Evaluation/Assignme
Exchange Markets.
Video/Role- nt/Class test.
Play/Lecture.
Knowledge of different type
Presentation/Vide Evaluation of Students on
of transactions on the
o/Case Study/Life Presentation on Life Project/
III international foreign exchange
Project. Assignment.
market.
Presentation/Vide Evaluation of Students based
Synthetization of the Taxation o/Case on Research Study
Systems and Legal Aspects in
IV Study/Research Presentation/ Assignment
international finance.
Study. Evaluation/Class test.

Application of International Presentation/Vide Evaluation of Students based

Financial Reporting Standards o/Case on Research Study
V
(I.F.R.S.) and Indian Study/Research Presentation/ Assignment
Accounting Standards (I.A.S). Study. Evaluation/Class test.

Page 94 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-III

Name of the Course: COMMODITIES MARKETS Course Code: MBA308
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives- The objective is to provide students with a conceptual framework of commodities

market, product design and instruments for trading, basic principles of hedging and speculation,
technical analysis.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the key concepts of commodities market.
CO2: Understand the pricing mechanism of commodity, regulatory framework and the
difference between commodity and financial derivatives.
CO3: Understand all the required strategies and calculations of commodities trading.
CO4: Understand both the fundamental and technical factors that drive the commodity price
movements.
CO5: Understand the various methods and tools to detect the pulse of the markets and
determine the trend in which the prices are moving.

Unit I Contact Hours: 12

Understanding commodities and Derivatives:Definition of commodity, Kinds of commodity,
importance of commodity, Commodities as a New Asset Class, Evolution of Commodity
Exchange, FCR Act 11252 and Regulatory structure of Commodities Derivatives Markets in
India, Definition of derivative, Types of Derivatives, Over the Counter Derivative, Exchange
Traded Derivatives, Difference between commodity and financial derivatives, Physical
settlement, Warehousing, Historical changes and growth of global and domestic Commodities
derivatives markets, Global commodities derivatives exchanges:- Africa, Asia, Latin America,
Commodities as an investment tool for investors, The Kabra committee report and Latest
developments. Evolution of Commodity Exchange, NCDEX Platform – Structure of NCDEX,
commodities traded on NCDEX platform. Case study on related topics.

Unit II Contact Hours: 12

Product design and Instruments for trading and pricing of commodity derivatives:Issues
Related to Product Design and contract specifications, Issues related to spot price and present
practices of commodities exchanges, Agricultural Commodities Markets, Agricultural
Commodity Futures trading pattern in Exchange – Case study, Issues in Non-Agricultural
Commodities Markets, Commodities Derivative Exchanges and design of the markets, Non-
Agricultural Commodity Futures trading pattern in Exchange – Case study. Basis Risk and its
importance in pricing, Commodity Options on Futures and its mechanism. Instruments
available for trading Forward contracts, Futures, Distinction between futures, and forwards
contracts, Options, Basic payoffs, Payoff or future, Payoff for options, Pricing commodity
futures, Investment assets versus consumption assets, The cost of carry model, Pricing futures

Page 95 of 223
contracts on investment commodities, Pricing futures contracts on consumption commodities.
Case study on related topics.
Unit III Contact Hours: 12
Basic principles of hedging, speculation and arbitrage:Using commodity futures, Hedging:-
Basic principles of hedging, Short hedge, Long hedge, Hedge ratio, Advantages of hedging,
Limitation of hedging, Speculation:-Speculation: Bullish commodity, buy futures,
Speculation: Bearish commodity , sell futures, Arbitrage:- Overpriced commodity futures: buy
spot, sell futures, Underpriced commodity futures: buy futures, sell spot. Case study on related
topics.

Unit IV Contact Hours: 12

Market Mechanism:Trading-Futures trading system, Entities in the trading system, Guidelines
for allotment of client code, contract specifications for commodity futures, Commodity
futures trading cycle, Order types and trading parameters, Margins for trading in futures,
Chares. Clearing and settlement, Clearing:- Clearing mechanism, Clearing banks, Depository
participants, Settlement:- Settlement mechanism, Settlement methods, Entities involved in
physical settlement, Risk management. Case study on related topics.

Unit V Contact Hours: 12

Analysis of commodities: Introduction to Technical Analysis, Philosophy of Technical
Analysis, Relationship between Price and Time, Volume and Open Interest, basics of Dow
Theory, Basic concepts of Trend, Lines Support & Resistances, Reversal and Continuation
Patterns, Basics of Gap Theory, Introduction to Indicators and Oscillators. Fundamental
Analysis in commodity Market, Basic Significance of Fundamental Analysis, classification of
Commodities, Factors Affecting Commodities, Analytical Techniques, Commodity Baskets,
Correlation Between commodities, Interrelation between Other Asset Classes and
Commodities. Case study on related topics.

Text Books:
1. Futures & Options (equities & commodities) – A.N. Sridhar, 3rd Edition, 2008

Reference book:
1. Commodities and Commodity Derivatives: Modeling and Pricing for Agricultural,
Metals and Energy (The Wiley Finance Series Book 464) 1st Edition, Kindle Edition.

Page 96 of 223
UNIT COGNITIVE
NO. ABILITIES COURSE OUTCOMES
I REMEMBERING DESCRIBE the key concepts of commodities market.
UNDERSTANDING the pricing mechanism of commodity,
UNDERSTANDING regulatory framework and the difference between
II
commodity and financial derivatives.
APPLY all the required strategies and calculations of
APPLYING
III commodities trading.
ANALYZE both the fundamental and technical factors that
IV ANALYSING
drive the commodity price movements.
EVALUATE the various methods and tools to detect the
V EVALUATING pulse of the markets and determine the trend in which the
prices are moving.
ADAPT the skills of commodity analysis and build their
VI CREATING
own trading strategies.

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING
LEARNING ASSESSMENT TASK
NO. OUTCOME
ACTIVITY
Discussion Evaluation of Students
&Presentation/Tou on the basis of
Knowledge about the key
I r in a organization/
Presentation,
concepts of commodities market.
Case Study/ Assignment Evaluation/
Lecture. Quiz.
Improved understanding the Evaluation of Students
pricing mechanism of Application Based on the basis of
commodity, regulatory learning/Case Application-Based
II
framework and the difference Study/Video/Role- Activity/
between commodity and financial Play/Lecture. Evaluation/Assignment/
derivatives. Class test.
Application of all the required Presentation/Video Evaluation of Students
III strategies and calculations of /Case Study/Life on Presentation on Life
commodities trading. Project. Project/ Assignment.
Evaluation of Students
Presentation/Video
Examining both the fundamental /Case based on Research
IV and technical factors that drive Study
Study/Research
the commodity price movements. Presentation/Assignme
Study.
nt Evaluation/Class test.
Evaluation of the various Evaluation of Students
Presentation/Video
methods and tools to detect the based on Research
/Case
V pulse of the markets and Study
Study/Research
determine the trend in which the Presentation/Assignme
Study.
prices are moving. nt Evaluation/Class test.

Page 97 of 223
 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE- IV

Name of the Course: SOCIAL MEDIA, WEB & TEXT Course Code: MBA309
ANALYTICS
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives:The objective of this course is to understand major concerns of social media, web
and text analytics.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the tools to analyze and measure social data.
CO2: Understand the social analytics for measuring success.
CO3: Understand an overview web analytics.
CO4: Understand web analytics for measuring success.
CO5: Understand the processing and understanding of text analytics.

Unit I Contact Hours: 12

Social Media Overview: Social Media Introduction, definition, evolution, need of social
Introduction, definition, evolution, need of social media, Importance of Social Media, Social
Media Data Sources, and Use of Social Media in Business. Objective and KPIs, Measure,
Content flow on Social Network, Challenges, Tools to analyse and measure social data
(Facebook, Twitter, Instagram, LinkedIn, YouTube), Social Analytics and competitors,
Strategy planning in Social Media Analytics. Case study on related topics.

Unit II Contact Hours: 12

Social Analytics - Measuring Success: Metric categories: Divide and Conquer, Selecting the
best metrics for the job, Default and Custom Metrics. Elements of effective metrics, Metrics
and Strategy. Estimated Metrics: Use and common applications, Dashboards: Definition,
Purpose. Objectives, default and custom dashboards, Reports: elements of reporting, good
quality of reporting, 360 overview report, Data gathering in social Media Analytics, Types of
Analytics in Social Media, Charts, and Machine learning in Social Media. Case study on
related topics.

Unit III Contact Hours: 12

Web Analytics Overview: Introduction to Web Analytics, Web Analytics 2.0, Elements of
Web Analytics 2.0: Clickstream, Multiple Outcomes, Experimentation and Testing, Voice of
Customer, Competitive Intelligence, Choosing the right web analytic tool, Critical Web
Metrics-Visits and Visitors, Time on Page and Time on Site, Bounce Rates, Exit Rates,
Conversion Rates, and Engagement, Attributes of Great Metrics, Web Metrics Lifecycle
Process. Case study on related topics.

Page 98 of 223
Unit IV Contact Hours: 12
Web Analytics - Measuring Success: Actionable Outcome KPIs-Task completion Rate, Share
of Search, Visitor Loyalty and Recency, RSS/Feed Subscribers, % of Valuable Exits, Cart and
Checkout Abandonment , Days and Visits to Purchase, Average Order Value, Identify the
Convertible, Measuring Macro and Micro Conversions, Building the action Dashboard,
Consolidated Dashboard, Rules for High-Impact Dashboards. Case study on related topics.

Unit V Contact Hours: 12

Text Analytics: Introduction to text Analytics, Processing and Understanding Text -
Tokenization, Tagging Chunking, Stemming, Lemmatization, Applications of Text Analytics.
Case study on related topics.

Text Books:
1. Avinash Kaushik, (2009), Web Analytics 2.0: The Art of Online Accountability and
Science of Customer Centricity, Sybex.
2. Avinash Kaushik, (2007) Web Analytics: An Hour a Day, Wiley.

Reference book:
1. Practical Web Analytics for User Experience by Michael Beasley.
2. Text Analytics with Python: A Practical Real-World Approach to Gaining Actionable
Insights from your Data by Dipanjan Sarkar.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DEFINE the key terms in Social Media Analytics, Web
CO1 REMEMBERING
Analytics and Text Analytics.
EXPLAIN the applications of Social Media Analytics, Web
CO2 UNDERSTANDING Analytics and Text Analytics in multiple business domains
and scenarios.
DEVELOP a thought process to harness the power of social
CO3 APPLYING
media analytics to improve website or business.

ANALYSE Social Media Analytics and Web Analytics

CO4 ANALYSING
Tools.
SELECT the right metrics for Social Media Analytics and
CO5 EVALUATING Web Analytics.

Page 99 of 223
FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME
TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOME TASK
ACTIVITY
Discussion Evaluation of
Improved knowledge the key
&Presentation/Tour Students on the basis
terms in Social Media Analytics,
in an organization/ of Presentation,
I Web Analytics and Text
Case Study/ Assignment
Analytics.
Lecture. Evaluation, Quiz.
Evaluation of
Insights regarding the
Application Based Students on the basis
applications of Social Media
learning/Case of Application-Based
Analytics, Web Analytics and
II Study/Video/Role- Activity, Evaluation,
Text Analytics in multiple
Play, Lecture. Assignment, Class
business domains and scenarios.
test.
Demonstration of a thought Evaluation of
Presentation/Video/
process to harness the power of Students on
Case Study/Life
III social media analytics to improve Presentation on Life
Project.
website or business. Project, Assignment.
Evaluation of
Students based on
Presentation/Video/
Improved understanding of Research Study
Case
social media analytics and web Presentation,
IV Study/Research
analytics tools. Assignment
Study.
Evaluation, Class
test.
Lecturing/ Evaluation of
Identification and experiential Students based on
implementation of the right learning /role plays Research Study
V metrics for social media analytics / case based Presentation,
and web analytics. Assignment
learnings. Evaluation, Class
test.

Page 100 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - II Course: DSE-IV

Name of the Course: DIGITAL MARKETING Course Code:MBA310
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective: The objective of this course is to acquaint students with digital skills in business
perspective.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1:Understand the various concepts of Digital Marketing Planning and Structure.
CO2: Understand the significance and development of Digital Banking.
CO3: Understandthe application Google Adwords.
CO4: Understand the process of YouTube Marketing.
CO5: Understand the overall process of Email marketing.

Unit I Contact Hours: 12

Digital Marketing Planning and Structure: Inbound vs Outbound Marketing, Content
Marketing, Understanding Traffic, Understanding Leads, Strategic Flow for Marketing
Activities. WWW, Domains, Buying a Domain, Website Language & Technology, Core
Objective of Website and Flow, One Page Website, Strategic Design of Home Page,
Strategic Design of Products & Services Page, Strategic Design of Pricing Page, Portfolio,
Gallery and Contact Us Page, Call to Action (Real Engagement Happens), Designing Other
Pages, SEO Overview, Google Analytics Tracking Code, Website Auditing, Designing
Wordpress Website. Case study on related topics.

Unit II Contact Hours: 12

Digital Banking Products: ATMs: Instant Money Transfer Systems Proprietary, Brown Label
and White Label ATMs ATM Network Planning – Onsite/Offsite, Security and Surveillance
of ATM Sites, Cash Deposit Machines: Overview, Features, CDM Network Planning –
Onsite/Offsite and Profitability of CDMs, Mobile Banking: Overview and Brief History,
Product Features and Diversity, IMPS, Profitability of Mobile Banking, Risk Management
and Frauds, Internet Banking: Product Features Corporate and Individual Internet Banking,
Integration with e-Commerce Merchant sites, Back End operations and Technology. Case
study on related topics.

Page 101 of 223

Unit III Contact Hours: 12
Google Adwords: Understanding Adwords, Google Ad Types, Pricing Models, PPC Cost
Formula, Ad Page Rank, Billing and Payments, Adwords User Interface, Keyword Planning,
Keywords Control, Creating Ad Campaigns, Creating Text Ads, Creating Ad Groups,
Bidding Strategy for CPC, Case Studies. PPC, CPM, CPA , Other Measuring Tools, Bidding
Strategy on Location, Bidding Strategy on Schedule, Bidding Strategy on Devices,
Conversion Tracking Code, Designing Image Ads, Creating Animated Ads, Examples on
Animated Ads, Creating Video Ads, Youtube Video Promotion, Hi-Jack Competitor‟s Video
Audience, Case Studies. Remarketing Strategies, Remarketing Rules, Remarketing Tracking
Code, Linking Google Analytics, Designing Remarketing Images, Shared Budget, GWD
Software. Case study on related topics.

Unit IV Contact Hours: 12

YouTube Marketing: Video Flow, Google Pages for YouTube Channel, Verify Channel,
Webmaster Tool –Adding Asset, Associated Website Linking, Custom Channel URL,
Channel ART, Channel Links, Channel Keywords, Branding Watermark, Featured Contents
on Channel, Channel Main Trailer, Uploading Videos, Uploading Defaults, Creator
Library, Case Studies. Channel Navigation, Video Thumbnail, CTA –Annotation, CTA –
Extro, CTA –Cards for Mobile, Redirect Traffic to Website, Post Upload Enhancements,
Live Broadcasting, Managing Playlists, Managing Comments, Managing Messages,
Monetization with AdSense, Paid YouTubeChannel, Channel Analytics, Real Time Analytics.
Case study on related topics.

Unit V Contact Hours: 12

Email Marketing - Content Writing: Email Machine –The Strategy, Email Frequency, Why
People Don‟t Buy, The Fuel –Value, Triggers in Email using 4Ps, Sequence of Email
Triggers, Email Example - Topic, Intro, Product, Secondary Value, Fear, Regret, Ask for
Sales, Reinforcement, Offers Announcements, Urgency, Cross Sales, Re- Engagement, Buyer
vs Consumer. Email Software and Tools, Importing Email Lists, Planning Email Campaign,
Email Templates and Designs, Sending HTML Email Campaigns, Web Forms Lead
Importing, Integrating Landing Page Forms, Campaign Reports and Insights, Segmentation
Strategy, Segmentation Lists, Auto-Responder Series, Triggering Auto – Responder Emails,
Auto Responder Actions. Case study on related topics.

Text Books:
1. Google Adwords for Beginners:A Do-It-Yourself Guide to PPC Advertising, Cory
Rabazinsky.
2. Email Persuasion: Captivate and Engage Your Audience, Build Authority and
Generate More Sales With Email Marketing, IanBrodie.

Reference book:
1. Social Media Marketing All-In-One for Dummies, Jan Zimmerman and Deborah.

Page 102 of 223

 COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
CO.1 REMEMBERING DEFINE various concepts related to Digital Marketing.
EXPLAIN the role of digital technologies in banks,
CO.2 UNDERSTANDING Google Ad words, YouTube and Email in digital
marketing.
MAKE USE OF Facebook, Google Ad words, YouTube
CO.3 APPLYING and Email for carrying out digital marketing of real life
products.
ILLUSTRATE the use of Facebook, Google Ad words,
CO.4 ANALYSING YouTube and Email in various contexts of Digital
Marketing.
DESIGN digital media campaign using appropriate mix
CO.5 EVALUATING
of Facebook, Google Ad words, YouTube and Email.
CREATE appropriate content for Facebook, Google Ad
CO.6 CREATING
words, YouTube and Email campaigns.

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING LEARNING ASSESSMENT TASK
NO. OUTCOME ACTIVITY
Discussion
Evaluation of Students
Remember various concepts and &Presentation/Tour
on the basis of
products in Digital Marketing. in a organization/
I Presentation, Assignment
Case Study/
Evaluation, Quiz.
Lecture.
Evaluation of Students
Application Based
Improved understanding of the on the basis of
learning/Case
significance and development of Application-Based
II Study/Video/Role-
Digital Banking. Activity, Evaluation,
Play, Lecture.
Assignment, Class test.
Presentation/Video/ Evaluation of Students
Application of the Google
III Case Study/Life on Presentation on Life
Adwords.
Project. Project, Assignment.
Presentation/Video/ Evaluation of Students
Understanding and Application Case based on Research Study
IV of the YouTube Marketing. Study/Research Presentation, Assignment
Study. Evaluation, Class test.
Presentation/Video/ Evaluation of Students
Applied knowledge of Email Case based on Research Study
V marketing. Study/Research Presentation, Assignment
Study. Evaluation, Class test.

Page 103 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE- V

Name of the Course: INSURANCE LAWS AND REGULATION Course Code: MBA311
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objective of this course is make students aware about the insurance laws and
regulations.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the basic concepts of Insurance Law.
CO2: Understand the framework of insurance business in India.
CO3: Understand the application of principles in life insurance contract.
CO4: Understand the basic concepts of General Insurance.
CO5: Understand the international insurance and regulation

Unit I Contact Hours: 12

Introduction:History and Evolution of Insurance; Risk Management; Nature of Insurance
Contract: Types of Insurance Life and General Insurance, Constitutional Perspective, Theory
of Cooperation, Theory of Probability, Principles of Insurance, Utmost God Faith, Insurable
Interest & Reinsurance, Ethics and Corporate Governance Framework for Insurance
Companies.Case study on related topics.

Unit II Contact Hours: 12

Regulatory: Framework of Insurance Business in India: Development of Insurance Legislation
in India and Insurance Act 1938; Insurance Regulatory and Development Authority of India
(IRDAI) Functions and Insurance Councils; IRDAI and its Licensing Functions: Policy
Holders Rights of Assignment, Nomination and Transfer; Protection of Policy Holders
Interest; Dispute Resolution Mechanism; Financial Regulatory Aspects of Solvency Margin
and Investments; International Trends In Insurance Regulation. Other Relevant Legislation
(Motor Vehicles Act, Marine Insurance Act, Employees State Insurance Act etc.), Consumer
Protection, Courts, Tribunals, Insurance Ombudsmen, Arbitration. Corporate Governance
Practices for Insurance Companies. Case study on related topics.

Unit III Contact Hours: 12

Life Insurance: Nature, Scope and Practice. Application of Principles in Life Insurance
Contract -- Representation - Assignment and Nomination - Title and Claims - Tax Law
Implications - Concept of Trusts in Life Policy - Stamp Duties - Role and Function of Life
Insurance Companies. Life Insurance & Pension Products. Case study on related topics.

Page 104 of 223

Unit IV Contact Hours: 12
General Insurance: Practices and Procedures: Introduction to General Insurance; Policy
Documents and forms, Underwriting: General Insurance Products : Property Insurance (Fire
and Engineering), Marine Insurance (Hull and Cargo) Motor Insurance, Business Interruption.
Liability Insurance (Public, Products, Professional, Directors & Officer etc), Personal Lines
(Health, Accident, Travel, Residential Premises etc.) , Rural and Agricultural ,Micro-
Insurance, Other Miscellaneous lines (Burglary, Bankers' Risks, Fidelity etc.). Case study on
related topics.

Unit V Contact Hours: 12

International Insurance and Regulation: Formation of International Insurance contracts;
International Association of Insurance Supervisors - Future Trends. Enforcement and
settlement. Conventions regulating Insurance on Maritime and Nuclear disaster. Case study on
related topics.

Text Books:
1. UtpalRajanSarkaar, Motor Accidents And Motor Insurance Claims, Sodhi
Publications,5rd Edn.(2015).

Reference book:
1. Banerjee, (1997) law of insurance, Asia Law House, Hydrabad.
2. J.V.N Jaiswal.(2008), Law Of Insurance, Eastern Book Company, 9th edn.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES

CO1 REMEMBERING RELATE to terminologies used in Insurance Law.

EXPLAIN the role of insurance law in overall development

CO2 UNDERSTANDING of the country through risk management and insurance
coverage.
IDENTIFY risk management plans, strategies and techniques
CO3 APPLYING in Life and General Insurance.

APPRAISE Regulatory Framework of Insurance Business in

CO4 ANALYSING India & Corporate Governance Practices for Insurance
Companies.
CO5 EVALUATING ASSESS the insurance policies in the light of risk valuation.

Page 105 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME
TEACHING AND
UNIT COURSE LEARNING
LEARNING ASSESSMENT TASK
NO. OUTCOME
ACTIVITY
Discussion
Evaluation of Students
&Presentation/To
Improved knowledge related to on the basis of
ur in a
terminologies used in Insurance Presentation,
I organization/
Law. Assignment
Case Study/
Evaluation, Quiz.
Lecture.
Application Evaluation of Students
Insights of the role of insurance
Based on the basis of
law in overall development of the
learning/Case Application-Based
II country through risk management
Study/Video/Role Activity, Evaluation,
and insurance coverage.
-Play, Lecture. Assignment, Class test.
Demonstration of risk
Presentation/Vide Evaluation of Students
management plans, strategies and
o/Case Study/Life on Presentation on Life
III techniques in Life and General
Project. Project, Assignment.
Insurance.
Improved understanding of the Evaluation of Students
Presentation/Vide
framework of Insurance Business based on Research
o/Case
in India & Corporate Governance Study Presentation,
IV Study/Research
Practices for Insurance Assignment
Study.
Companies. Evaluation, Class test.
Lecturing/ Evaluation of
Identification and implementation experiential Students based on
of the insurance policies in the learning /role Research Study
V
Presentation,
light of risk valuation. plays / case based
Assignment
learnings. Evaluation, Class test.

Page 106 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE- V

Name of the Course: MARKETING OF FINANCIAL SERVICES Course Code: MBA312
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives:The objective of this course is appreciate the major concerns marketing of financial
service.

Course Outcome: On successful completion of the course the learner will be able to:
CO1: Understand the basic concepts of banking system in India.
CO2: Understand the overview of e-banking and history of e banking.
CO3: Understand the merchant banking & investment opportunities.
CO4: Understand the global trends in wealth management.
CO5: Understand the marketing strategy & consumer behavior.

Unit I Contact Hours: 12

Concept, Nature, and Scopeof the banking system in India. Regulatory framework of the
Indian Banking system; Growth of banking sector in India; Role of banks in the economy and
thein India; Role of banks in the economy and the importance of banking in the economy. An
Overview of the banking functions of Indian Banking & Non-banking financial
institutionsUnderstanding trends and challenges in Indian banking system. Cash reserve ratio,
statutory liquidity ratio, repo and open market operations, security valuation, capital account
convertibility, NPAs, NPA categories. Overview KYC & Anti Money Laundering lows in
India. Banking Ombudsman. Case study on related topics.

Unit II Contact Hours: 12

Overview of E-banking and history of e banking: Importance of E-banking: human
involvement, and e-banking. Traditional Banking Vs E-Banking; technologies - personal
computer banking, Telephone banking, branch networking. E-banking technologies/
electronic delivery channels - ATM, POS Machine, electronic cards, mobile phone banking,
electronic transfer methods: IMPS, NEFT, RTGS, Payment banks, Mobile Banking, mobile
valets, Payment Mobile Applications. Para Banking concept. Post office Bank. Fishing attacks
and how to be safe from fishing. Case study on related topics.

Page 107 of 223

Unit III Contact Hours: 12
Introduction to Merchant Banking: Need of merchant banking services, difference between
merchant and retail banking: Role and responsibilities of merchant banker Corporate
consultancy, Project Counselling, Identification of potential investment opportunities, Capital
structuring, negotiate with foreign collaborations, mergers and takeovers. Preparation of
project feasibility reports, Portfolio Management, Loan/Credit Syndication, Arranging
Working Capital Finance, Lease Finance, Corporate consultancy, Project Counselling,
Identification of potential investment opportunities. The role of bank/s associated with
International Trade process. Trade Transactions, Letter of Credit (LC), LC Process Flow &
Bank Guarantees. Case study on related topics.

Unit IV Contact Hours: 12

Wealth Management: Wealth management for high net worth individuals (HNWI), Goal-
Based Planning Approach, a full range of tailored financial service offerings, Wealth
management scope- Asset Management, Financial Planning (specific short term and long term
goals), Tax Planning, Estate Planning, succession planning. Global trends in Wealth
management services. Opportunities and challenges for technology in the wealth management
services. Current state and future potential for wealth management, customer segment,
consumer behaviour, wealth management service providers in India, regulatory environment
competencies & skills of a wealth manager, ethics and transparency for wealth management
professionals, Case study of wealth management.Case study on related topics.

Unit V Contact Hours: 12

Marketing strategy & consumer behaviour: Objectives of marketing financial products;
marketing mix for financial services, marketing budget, lead generation, challenges, and
opportunities in financial marketing, adapting to changing market environment. Traditional
marketing & Social media marketing. - Print media, TV, seminars, trade shows, Advantages
& disadvantages speed-scale and reach of the digital platform, use of Facebook, Twitter,
LinkedIn, company websites, financial services aggregator websites, email marketing,
financial blogs. Chatbots, Al, machine learning, deep learning, Blockchain, future potential
for growth for the marketing of financial services. Perception about risk & returns, knowledge
about financial products, touch point for buying financial products, choice of distribution
channel, customer journey of buying financial services. Case study on related topics.

Text Books:
1. M Y Khan (2004) Financial Services, , Tata McGraw-Hill.

Reference book:
1. Financial Services & Markets, Dr. Punithavathy Pandian, Vikas Publication.
2. Marketing of Financial Services, V.A. Avadhani, Himalaya Publishing House.

Page 108 of 223

 COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
CO1 REMEMBERING RECALL the key concepts of the Indian Banking system.
EXPLAIN the fundamental changes in banking and financial
CO2 UNDERSTANDING
markets as financial institutions.
DEMONSTRATE the skills and knowledge required to
CO3 APPLYING understand and Need based pitching of the financial Products
to the targeted customers.
OUTLINE the growth & service offerings of wealth
CO4 ANALYSING
management in global & Indian context.
ASSESS the customer touch-points and customer-buying
CO5 EVALUATING journey for financial services.

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING
UNIT AND
COURSE LEARNING OUTCOME ASSESSMENT TASK
NO. LEARNING
ACTIVITY
Discussion
Evaluation of Students
Improved knowledge the key &Presentation/T
on the basis of
concepts of the Indian Banking our in a
Presentation,
I system. organization/
Assignment
Case Study/
Evaluation, Quiz.
Lecture.
Application Evaluation of Students
Insights regarding the fundamental Based on the basis of
changes in banking and financial learning/Case Application-Based
II
markets as financial institutions. Study/Video/Rol Activity, Evaluation,
e-Play, Lecture. Assignment, Class test.
Improved the skills and knowledge Presentation/Vid
Evaluation of Students
required to understand and Need eo/Case
on Presentation on Life
III based pitching of the financial Study/Life
Project, Assignment.
Products to the targeted customers. Project.
Evaluation of Students
Better understanding of the growth Presentation/Vid
based on Research
& service offerings of wealth eo/Case
Study Presentation,
IV management in global & Indian Study/Research
Assignment
context. Study.
Evaluation, Class test.
Lecturing/ Evaluation of
Identification and implementation Students based on
experiential
of the customer touch-points and Research Study
V learning /role
customer-buying journey for Presentation,
plays / case Assignment
financial services.
based learnings. Evaluation, Class test.

Page 109 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-VI

Name of the Course: HEALTHCARE ANALYTICS Course Code:MBA313
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective: The Objective of this course is acquaint the students about Healthcare Data Analytics.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the key concept of Healthcare Data Analytics.
CO2: Understand the Electronic Health Records system.
CO3: Understand the Social Media Analytics for Healthcare.
CO4: Understand the Visual Analytics for Healthcare.
CO5: Understand fraud Detection in Healthcare system.

Unit I Contact Hours: 12

Legislation governing working environment:Introduction, Healthcare Data Sources and Basic
Analytics, Electronic Health Records, biomedical Image Analysis, Sensor Data Analysis,
Biomedical Signal Analysis, Genomic Data Analysis, Clinical Text Mining. Mining
Biomedical Literature, Social media Analysis, Advanced Data Analytics for Healthcare,
Clinical Prediction Models, Temporal Data Mining, Visual Analytics, Clinico-Genomic Data
Integration, Information Retrieval, and Privacy-Preserving Data Publishing. Applications and
Practical Systems for Healthcare, Data Analytics for Pervasive Health, Healthcare Fraud
Detection, Data Analytics for Pharmaceutical Discoveries, Clinical Decision Support
Systems, Computer-Aided Diagnosis, Mobile Imaging for Biomedical, Resources for
Healthcare Data Analytics.Case study on related topics.

Unit II Contact Hours: 12

Legislation governing working environment:History of EHR, Components of HER,
Administrative System Components, Laboratory System Components & Vital Signs,
Radiology System Components, Pharmacy System Components, Computerized Physician
Order Entry (CPOE). Clinical Documentation, Coding Systems, International Classification of
Diseases (ICD), Current Procedural Terminology (CPT), Systematized Nomenclature of
Medicine Clinical Terms (SNOMED-CT), Logical Observation Identifiers Names and Codes
(LOINC), RxNorm, International Classification of Functioning, Disability, and Health (ICF),
Diagnosis-Related Groups (DRG), Unified Medical Language System (UMLS). Digital
Imaging and Communications in Medicine (DICOM), Benefits of HER – Enhanced Revenue,
Averted Cost, Additional Benefits, Barriers to Adopting HER, Challenges of Using HER
Data.Case study on related topics.

Page 110 of 223

Unit III Contact Hours: 12
Legislation governing working environment:Social Media Analysis for Detection and
Tracking of Infectious Disease Outbreaks, Outbreak Detection, Using Search Query and
Website Access Logs, Using Twitter and Blogs, Analysing and Tracking Outbreak,
Syndromic Surveillance Systems Based on Social Media, Social Media Analysis for Public
Health Research. Topic Models for Analysing Health-Related Content, Detecting Reports of
Adverse Medical Events and Drug Reactions, Characterizing Life Style and Well-Being,
Analysis of Social Media Use in Healthcare, Social Media as a Source of Public Health
Information, Analysis of Data from Online Doctor and Patient Communities.Case study on
related topics.

Unit IV Contact Hours: 12

Visual Analytics for Healthcare:Introduction to Visual Analytics and Medical Data
Visualization, Clinical Data Types, Standard Techniques to Visualize Medical Data, High-
Dimensional Data Visualization, Visualization of Imaging Data, Visual Analytics in
Healthcare, Visual Analytics in Public Health and Population Research, Geospatial Analysis,
Temporal Analysis, Beyond Spatio-Temporal Visualization, Visual Analytics for Clinical
Workflow, Visual Analytics for Clinicians, Temporal Analysis, Patient Progress and
Guidelines, Other Clinical Methods, Visual Analytics for Patients, Assisting comprehension,
Condition Management, Integration into Healthcare Contexts.Case study on related topics.

Unit V Contact Hours: 12

Fraud Detection in Healthcare:Understanding Fraud in the Healthcare System, Definition and
Types of Healthcare Fraud, Identifying Fraud, Identifying Fraudulent Episodes, Identifying
Fraudulent Claims – Bayesian Approach & Non-Bayesian Approaches to Identifying
Fraudulent Claims. Identifying Fraudulent Providers, Analyzing Networks for Identifying
Coordinated Frauds, Constructing a Provider Social Network, Relevance for Identifying
Fraud, Temporal Modeling for Identifying Fraudulent Behavior, Change-Point Detection with
Statistical Process Control Techniques, Anomaly Detection Using the CUSUM Statistic,
Supervised Learning for Classifying Provider Profiles.Case study on related topics.

Text Books:
1. Chandan K. Reddy &Charu C. Aggarwal (2015, 1stedition) Healthcare Data Analytics
Edited, CRC Press.
2. Vikas Kumar (2018) Healthcare Analytics Made Simple, Packt Publishing.
3. Hui Yang & Eva K. Lee (2016) Healthcare Analytics: From Data to Knowledge to
Healthcare Improvement, Wiley.

Reference book:
1. Healthcare Management and Administration, S.L. Goel, Deep & Deep Publications
Pvt. Ltd. New Delhi.
2. Introduction to Health Care Management, Sharon B. Buchbinder, Nancy H. Shanks,
Malloy Incormoration.

Page 111 of 223

CO# COGNITIVE COURSE OUTCOMES
ABILITIES
REMEMBERING Describe the key terms in healthcare data analytics.
CO1
CO2 UNDERSTANDING Explain the fundamental concepts in Health Care Analytics.
Illustrate the use of specific tools and techniques to design
CO3 APPLYING effective ways of handling, retrieving, analyzing, and
making use of healthcare data.
Examine the issues associated with the applications of
CO4 ANALYSING intelligent data acquisition, processing, and analysis of
healthcare data.
Explain the perspectives of healthcare related opportunities
EVALUATING
CO5 for developing new analytical approaches.
Adapt Healthcare data analytics for improving the health and
CREATING
CO6 well-being of people.

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME:

TEACHING AND
UNIT
COURSE LEARNING OUTCOME LEARNING ASSESSMENT TASK
NO.
ACTIVITY
Discussion &
Evaluation of Students on
Presentation/Tour
Knowledge about the key concepts the basis of Presentation,
in a organization/
I in Healthcare Data Analytics. Assignment Evaluation,
Case Study/
Quiz.
Lecture.
Application Evaluation of Students on
Based the basis of Application-
Improved understanding about the
learning/Case Based Activity,
II electronic health records system.
Study/Video/Role Evaluation, Assignment,
-Play, Lecture. Class test.
Presentation/
Analysis of the social media
Video/Role play Quiz, Assignment.
III analytics for Healthcare.
/lecture.
Presentation/ Evaluation of Students
Application of the use of various
Video/Case based on Research Study
models and frameworks through
IV Study/Research Presentation, Assignment
Visual Analytics for Healthcare.
Study. Evaluation, Class test.
Presentation/ Evaluation of Students
Improved Application and working
Video/Case based on Research Study
V on fraud Detection in Healthcare
Study/Research Presentation, Assignment
system.
Study. Evaluation, Class test.

Page 112 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-VI

Name of the Course: FUNDAMENTAL OF PHARMA AND Course Code:MBA314
HEALTHCARE MANAGEMENT
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives:The objective of this course is acquaint the students with the Fundamental of Pharma and
Healthcare Management.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the fundamental concept of Pharma and Healthcare Management.
CO2: Understand the Health Systems in India.
CO3: Understand the Human Resource Management in Pharma and Healthcare Organization.
CO4: Understand the marketing strategy in Pharmaand Healthcare.
CO5:Understand government initiatives to provide healthcare facilities in each part of
country.

Unit I Contact Hours: 12

Introduction:Introduction of Pharmaceutical Industry, Health Care Management, Classical
Management & Healthcare Services. Concept of Health Care Industry & its ever-changing
character, Managerial activities for effective functioning, Duties and responsibilities of
Manager, qualities of effective managers.Case study on related topics.

Unit II Contact Hours: 12

Health Systems in India:Health Planning in India including various committees and National
Health Policy and Health Goals set form time to time. Organised sector with reference to
Centre, State, District and Block level structures and local bodies and Panchayati Raj
Organisation and Organisation and functions of community health centres and Primary Health
Centres (PHCs). Health Manpower, Primary Health Care and concept, Alternative Systems of
medicine, like Ayurveda, Homeopathy, etc. Holistic Approach Non-Governmental
Organisations (NGOs) and Private Voluntary Organisations (PVOs). Unorganized
Sector.Case study on related topics.

Unit III Contact Hours: 12

Human Resource Management in Pharma and Healthcare Organization: Recruitment Process,
Training and development, Managerial Role: A Framework for Thinking as well as in
Practices. Concept of Motivation, Significance of Motivating People in Health Care Delivery.
Different Motivational Theories. Groups and Teams Organizational Learning, Innovation and
Change.Case study on related topics.

Unit IV Contact Hours: 12

Pharma and Healthcare marketing: Marketing Mix in Pharma and Healthcare, STP, CRM
Concept, Role and Significance of Customer Relationship Management (CRM) in Pharma and
Healthcare industry.Case study on related topics.

Page 113 of 223

Unit V Contact Hours: 12
Modern Pharma and Healthcare models:Medical tourism, Tele Diagnosis and Tele medicine,
Artificial Intelligence in Pharma and Healthcare, Use of Robotics in pharma and Healthcare,
Organised formats of Hospitals, Diagnostics and Chemist chain.Case study on related topics.

Text Books:
1. Organizing Design and Behavior in Health Care Services: Stephen M. Shortell, Arnold
D. Kaluzny(4thedition): CENGAGE Learnings.
2. Ruchi Singh, Ms. Deekhsha Sharma(2017, 1st edition) Healthcare Management
Himalaya Publishing House.
Reference book:
1. Hospital Management by S. M. Jha.
2. Organization Design and Behavior in Health Care Services: Cengage Learning
Stephen M Shortell.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
Describe concept of Pharma and healthcare management
CO1 REMEMBERING and FIND out the different role and responsibilities of
managers.
CO2 UNDERSTANDING Understand the Health Systems in India.

Identify right the motivation for right stakeholder in the

CO3 APPLYING
healthcare sector for effective delivery of service.

CO4 ANALYSING Analyze modern Pharma and Healthcare models.

Explain government initiatives to provide healthcare
CO5 EVALUATING
facilities in each part of country.
Construct model to provide effective service in healthcare
CO6 CREATING
management.

Page 114 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING
LEARNING ASSESSMENT TASKS
NO. OUTCOMES
ACTIVITY
Strengthening the
Lectures/discussion of
I. foundations of the pharma Test and quiz.
case lets.
and Health care.
Tests and quizzes
containing analytical and
Improved knowledge of the Lectures/ discussion of
qualitative problems.
II. concept of Health Systems in case lets/ demand
Exercises to derive and
India. Estimation.
estimate demand
functions.
Tests and quizzes
Knowledge of the Human Lectures /discussing containing analytical and
Resource Management in industry/specific qualitative problems.
III.
Pharma and Healthcare technology and input Exercises to derive and
Organization. demand. estimate input-demand
functions.
Problem sets containing
managers optimization
Improved Understanding the
Lectures/ discussion of problem in each market
IV. marketing strategy in
case lets. structure, various market
Pharmaand Healthcare.
intervention problems,
and games.
Problem sets containing
managers optimization
Practical understanding of
Lectures/ discussion /case problem in each market
Modern Pharma and
V. lets. structure, various market
Healthcare models.
intervention problems,
and games.

Page 115 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-VII

Name of the Course: GLOBAL BUSINESS ENVIRONMENT Course Code:MBA315
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objective of this course is to acquaint students with the social, political and economic
context of international business.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: understand the social, political and economic environment in context of International
business.
CO2: understand about cross cultural management and different forms of business
organization.
CO3: understand the significance of Foreign Investment in the growth of any nation.
CO4: understand the various trade blocks for regional integration.
CO5: understand Global competitiveness and RTAs in new market creation.

Unit I Contact Hours: 12

Introduction to International Business Environment:Social, cultural and technological
environment - Understanding the role of culture – communicating across cultures – cross
cultural negotiations and decision making. Political Environment foreign legal environment,
Foreign Corrupt Practices Act; Demographic Environment – Segmentation of the
International Market. Case study on related topics.

Unit II Contact Hours: 12

International Economic Environment:International Monetary System and Foreign Exchange
Marketing: The Pre-Bretton Wood‟s period, breakdown of Bretton Wood system and
emergence of EMS, ECU and EURO. Case study on related topics.

Unit III Contact Hours: 12

International Investment: Types and significance of foreign investments– factors affecting
international investment – growth and dispersion of FDI – cross border mergers and
acquisitions – foreign investment in India – The New Policy – EURO/ADR issues – M & A –
Indian companies going global. Case study on related topics.

Unit IV Contact Hours: 12

Multi National Corporation:Definition and Meaning – Importance and dominance of MNCs –
Code of conduct – MNCs in India Country Risk Analysis: Country Risk Analysis;
Classification of Risk Involved- Political Risk, Socio-cultural Risk, Economic Risk;
Managing risk. Case study on related topics.

Page 116 of 223

Unit V Contact Hours: 12
Global competitiveness: indicators of competitiveness - competitive advantage of nations –
Technology and Global competitiveness; International Operations: – Global supply chain
management – global manufacturing strategies – factors affecting international HRM and
staffing policy – International negotiations – international asset protection – Protection of
IPRs. Case study on related topics.

Text Books:
1. The International Business Environment by Anant K. Sundaram / J. Stewart Black
Prentice Hall(1996).
2. Mahua Dutta, (2020)International Business: Environment and Globalization, Publisher
Dreamtech Press.
3. John D Daniel, Lee H Radebaugh, Daniel P Sulivan (2009) International Business
environments and Operations - Pearson Education.

Reference book:
1. International Management Managing Across Borders and Cultures, Fourth Edition by
Helen Deresky – PHI.
2. The International Environment of Business by Gerald M. Meier – Oxford press.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the key terms associated with the the social,
CO1 REMEMBERING political and economic environment in context of International
business.
COMPARE and CONTRAST various approaches to various
CO2 UNDERSTANDING approaches to cross cultural management and different forms of
business organization.
DEMONSTRATE significance of Foreign Investment in the
CO3 APPLYING
growth of any nation.
EXAMINE the product line of a real world marketing offering
CO4 ANALYSING
(commodities, goods, services, e-products/ e-services.).

EXPLAIN the Global competitiveness and RTAs in new market

CO5 EVALUATING
creation.

Page 117 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME
TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOMES TASKS
ACTIVITY
Evaluation of
Improved Knowledge of
Discussion & Students on the
concept of the social, political
Presentation/Tour in basis of
I. and economic environment in
an organization/ Case Presentation,
context of International
Study/ Lecture. Assignment
business.
Evaluation, Quiz.
Evaluation of
Students on the
Able to differentiate among
Application Based basis of
various approaches to cross
learning/Case Application-
II. cultural management and
Study/Video/Role- Based Activity,
different forms of business
Play, Lecture. Evaluation,
organization.
Assignment,
Class test.
Demonstrate significance of Foreign
III. Investment in the growth of any Presentation/ Video. Quiz, Assignment.
nation.
Evaluation of
Students based on
Research Study
Improved understanding of various Presentation/ Video/Case
IV. Presentation,
trade blocks for regional integration. Study/Research Study.
Assignment
Evaluation, Class
test.
Lecturing/ Evaluation of Students
Synthetization of the Global experiential based on Research
V. competitiveness and RTAs in learning /role Study Presentation,
new market creation. plays / case Assignment
based learnings. Evaluation, Class test.

Page 118 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-VII

Name of the Course: CROSS CULTURAL ISSUES IN Course Code: MBA316
INTERNATIONAL MANAGEMENT
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objective of this course is to develop the understanding of fundamentals associated
with the comparative international management and provides an understanding of the various
strategies of comparative international management.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the basics of cross cultural issues and their application in international
management.
CO2: Understand the Communication across culture and their application in international
management.
CO3: identify key models used for comparative international management.
CO4: Describe Motivation across Cultures in international management.
CO5: Explain Cultural Dimensions of HRM international context.

Unit I Contact Hours: 12

Introduction to Cross-cultural Management: The Dimensions of Culture, concept of Cross
Culture Management, Cross Cultural issues in International Management, Importance of
Cross Cultural Management in business. Case study on related topics.

Unit II Contact Hours: 12

Communication across Cultures: Importance of Communication in Culture, High and low
context culture, Effective Communication styles in Cultures, Culture and Marketing: Role of
Culture in Marketing, Strategies in dealing with Culture in Marketing. Case study on related
topics.

Unit III Contact Hours: 12

National Cultures and Management: Introduction, Hofstede model of national culture,
Cultural Clusters, Two views of culture: The Etic and Emic Approach, National Cultures and
Cross-cultural Negotiations. Case study on related topics.

Unit IV Contact Hours: 12

Motivation across Cultures: Equity in motivation, Influence of Culture in Motivation,
Strategies in Motivating Employees from Different Cultures Leadership and Culture: Role of
Leader in Leading Groups from Different Cultures, Dealing with Culture Shock. Case study
on related topics.

Page 119 of 223

Unit V Contact Hours: 12
Cultural Dimensions of HRM: Recruitment and Selection process and Culture, Group
Dynamics and Culture, Cross Culture Building, Managing Resistance to New Culture,
Importance of Cultural Diversity in HRM. Managing Global Teams: Cultural Problems in
Global Teams. Case study on related topics.

Text Books:
1. Mc Farlin D.B. and Sweeney, P.D(2015, 5th Edition)., „International management:
strategic opportunities and cultural challenges‟,Biztantra, New-Delhi.
2. Shobhana.M, (2016, 2nd edition) Cross Cultural Management, Oxford University
Press.

Reference book:
1. Ralph Johann, Cross Cultural Management, Grin Verlag Publication.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
CO1 REMEMBERING DEFINE the key concept of Cross-cultural Management.

CO2 UNDERSTANDING EXPLAIN Communication across Cultures.

IDENTIFY key models used for international comparative

CO3 APPLYING
management.

EXAMINE the inter-relationships between various facets

CO4 ANALYSING
of Motivation in cultural management.

DEVELOP critical thinking based on principles of

CO5 EVALUATING
communication in cultural context.

ANTICIPATE cultural dimensions of HRM in

CO6 CREATING
international business.

Page 120 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOMES TASKS
ACTIVITY
Strengthening the foundations
Lectures/discussion of Short quizzes consisting
I. of the analytical approach to
case lets. of numerical problems.
Cultural management.
Tests and quizzes
containing analytical
Improved knowledge of the
Lectures/ discussion and qualitative
II. concept of Communication
/case lets. problems. Exercises to
across culture.
derive and estimate
demand functions.
Tests and quizzes
containing analytical
Knowledge of the cultural Lectures /discussion /
and qualitative
III. model in international Case
problems. Exercises to
comparative advantage. lets/presentations.
derive and estimate
input-demand functions.
Problem sets containing
managers optimization
Improved Understanding the Lectures/ discussion problem in each market
IV.
Motivation across Cultures. /case lets/presentation. structure, various
market intervention
problems, and games.
Problem sets containing
managers optimization
Practical understanding of Lectures/ discussion problem in each market
V Cultural Dimensions of HRM. /case lets/presentation. structure, various
market intervention
problems, and games.

Page 121 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-VIII

Name of the Course: LOGISTICS MANAGEMENT Course Code:MBA317
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives:The objective of this course is to make students understand the role and importance of
logistics in modern day economy and analyze logistics systems from different perspectives to meet
desired corporate objectives.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1:Understand basic terms and concepts related to Logistics management.
CO2:Understand the infrastructure of logistics, its linkage with various types of
communication modes.
CO3:Understand the various dimensions of logistics management and transport, their inter-
linkages with different types of freights.
CO4:UnderstandWarehousing, Handling, and Picking Systems.
CO5:Understand a typical logistic framework and service providers.

Unit I Contact Hours: 12

The Principles of Logistics:Definitions and Significance of Logistics. Logistical System of
Services Elements of Logistics, Distinction between Procurement Logistics, Production
Logistics and Distribution Logistics, Service Level, Logistics and Corporate Strategy, Supply
Chains and Networks.Case study on related topics.
Unit II Contact Hours: 12
Logistics System:Logical Infrastructure, Basic Terminology, Types and Functions, Transport
Infrastructure and Superstructure, Transport Routes and Transport Networks, Logistics Real
Estate, Logistics Parks, and Freight Villages, Information Infrastructure and Communication
Infrastructure, Telecommunication Infrastructure, Satellite Systems and Satellite
Navigation.Case study on related topics.

Unit III Contact Hours: 12

Transport Systems and Logistics Services:Transport Basics, Significance and Development,
Modes of Transport and Transport Technologies, Transport Value and Transport Affinity,
Road Freight Transport, Rail Freight Transport, Sea Freight Transport, Inland Waterway
Transport, Air Freight Transports, Pipeline Transport.Case study on related topics.
Unit IV Contact Hours: 12
Logistics Service Providers:Carriers and Forwarders, Courier, Express Parcel and Mail
Service Providers, Systems Service Providers and Contract Logistics Providers. IT in
Logistics, Communication Standards, Identification Standards, Classification of IT in the
Fields of Inventory and Warehousing.Case study on related topics.

Page 122 of 223

Unit V Contact Hours: 12
Warehousing, Handling, and Picking Systems:Warehousing, Handling, and Picking Systems,
Warehousing Basics, Storage Facilities, Static Storage Systems, Dynamic Storage Systems,
Conveyors, Discontinuous Conveyors, Continuous Conveyors, Sorters, Packages, Loading
Units, and Load Carriers, Picking and Handling Warehouse Organization, Inventory, Stock
and Provisioning Management.Case study on related topics.

Text Books:
1. Logistics –Basics –Exercises_ Case studies (2016) , Harald Gleissner and J Christian
Femerling Springer.
2. Myerson, Paul. Lean Supply Chain and Logistics Management. US: McGraw-Hill
Professional, 2012.

Reference book:
1. Supply Chain Logistics Management, Donald Bowersox, David Closs, M Bixby
Cooper, Tata McGraw Hill.
2. Introduction to Materials Management, J.R. Tony Arnold, Stephen Chapman,
Ramakrishnan, Pearson.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
Define basic terms and concepts related to Logistics
CO1
REMEMBERING management.

Explain the infrastructure of logistics, its linkage with

CO2
UNDERSTANDING various types of communication modes.
Describe the various dimensions of logistics management
CO3 and transport, their inter-linkages with different types of
APPLYING
freights.
Calculate logistic costs and various classification methods
CO4 ANALYSING of reducing the cost. Involving the information technology
and its impacts.
Outline a typical logistic framework and services. Illustrate
CO5 EVALUATING the linkages with its dynamic storage system/ Customer
Issues, Logistic and Business Issues in a real world context.
Discuss modern real world logistical systems using the
CO6 CREATING
various concepts in the syllabus.

Page 123 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOMES

UNIT COURSE LEARNING TEACHING AND

ASSESSMENT
LEARNING
NO. OUTCOMES TASKS
ACTIVITY
Evaluation of
Discussion &
Improved Knowledge of Students on the basis
Presentation/Tour in
I. the concept of Logistics of Presentation,
a organization/ Case
management. Assignment
Study/ Lecture.
Evaluation, Quiz.
Evaluation of
Able to differentiate
Students on the
among various
Application Based basis of
implications of the
learning/Case Application-Based
II. infrastructure of
Study/Video/Role- Activity,
logistics, its linkage with
Play, Lecture. Evaluation,
various types of
Assignment, Class
communication modes.
test.
Demonstration of the various
dimensions of logistics
III. management and transport, Presentation/ Video. Quiz, Assignment.
their inter-linkages with
different types of freights.
Evaluation of
Students based on
Presentation/ Research Study
Improved understanding of
IV. Video/Case Presentation,
the. Logistics Service
Study/Research Study. Assignment
Providers.
Evaluation, Class
test.
Lecturing/ Evaluation of Students
Improved Knowledge of based on Research
experiential learning
V. approaches to Warehousing, Study Presentation,
/role plays / case
Handling, and Picking Systems. Assignment Evaluation,
based learnings. Class test.

Page 124 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-VIII

Name of the Course: Sustainable Supply Chain Course Code:MBA318
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective: The objective to this course is acquaint students about the Sustainable supply Chain
through Leveraging Connections of the Consumer.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: understand the key concepts of Sustainable Supply Chains and Sustainable Supply
Chain Management.
CO2: understand the role and importance of sustainability and sustainable development in
different types of supply chains.
CO3: understand the relevant established and emerging principles, frameworks and theories
in sustainable logistics and supply chain management.
CO4: understand the fundamental strategies, tools and techniques to analyze and design
environmentally sustainable supply chain systems.
CO5: understand the unsustainable impact of logistics activities, both individual, and in the
wider context of the supply chain.

Unit I Contact Hours: 12

Introduction:Sustainable supply Chain Concept, Supply Chain Sustainability Management,
Need, Business imperative, Leveraging Connections of the Consumer, Brand and
Environmental Sustainability, Overview of Green Supply Chin, Concept of Green Logistics,
Green Logistics – rhetoric & reality, Key drivers for greening of Logistics & Supply Chins,
benefits of Green Supply Chains.Case study on related topics.

Unit II Contact Hours: 12

Close Loop Supply chains:Natural resource Management, Global warming, environment
legislation, Managing reverse logistics, recycling through lease and service agreements,
Supply Chain Integration in View of Secondary Raw Materials, Sustainable Supply chain
products-prom cradle to cradle. Case study on related topics.

Unit III Contact Hours: 12

Environmental Costs of Logistics:Arguments for and against internalizing environmental
costs of logistics, Monetary calculation of environmental costs, Concept of Carbon Credits,
Guidelines for carbon foot printing, Carbon foot printing process, success factors in carbon
foot printing, Carbon Auditing of Supply Chains, Sustainable transportation, Greening
transportation in the supply chain, Reverse Channel design; Profitability Vs Environmental
benefits. New strategies to improve sustainability: through supplier assessment. Case study on
related topics.

Page 125 of 223

Unit IV Contact Hours: 12
Monitoring Performance:Measuring and Monitoring of Sustainable Supply Chain, Evaluating
the impact of SC activities on Sustainability; Economic, Environmental and Social, Visible
Supply chain – Process, Product and Performance, Product oriented monitoring, Benefits and
use of performance measurement, Problems with measuring performance, Stages of Supply
Chain Performance Measurement.Case study on related topics.

Unit V Contact Hours: 12

Sustainable purchasing and procurement:The role of procurement in the supply chain, Drivers
and barriers for sustainable procurement, Procurement frameworks, Ecolabels, Lifecycle
assessment, Comparing purchasing options, Managing future supply chain, International
supply chain Management and Collaboration Practices.Case study on related topics.

Text Books:
1. Strategy for Sustainability: A Business Manifesto by A. Werbach(2009).
2. Earth, Inc: Using Nature‟s Rules to Build Sustainable Profits, G. Unruh(2010).
Reference book:
1. Sustainable Logistics and Supply Chain Management: David B Grant, Alexander
Trautrims and Chee Yew Wong.
2. Logistics Operations, Supply chain Management and Sustainability: Paulina Golinska.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the Key concept of Sustainable Supply Chains and
CO1 REMEMBERING Sustainable Supply Chain Management.

SUMMARIZE the role and importance of sustainability and

CO2 UNDERSTANDING
sustainable development in different types of supply chains.
PREDICT the change due to Six Sigma Implementation and
CO3 APPLYING Application of Six Sigma tools in new settings.
APPRECIATE use of the relevant established and emerging
CO4 ANALYSING principles, frameworks and theories in sustainable logistics and
supply chain management.

DECIDE unsustainable impact of logistics activities, both

CO5 EVALUATING
individual, and in the wider context of the supply chain.

Page 126 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME:

TEACHING
UNIT AND ASSESSMENT
COURSE LEARNING OUTCOME
NO. LEARNING TASK
ACTIVITY
Discussion &
Quiz, Assignments,
Presentation/Tour
Improved knowledge of key concepts Software-based
in a organization/
I of Sustainable supply Chain. exercises, Written
Case Study/
tests.
Lecture.
Evaluation of Students
Application
on the basis of
Based
Hands on working knowledge of Close Application-Based
learning/Case
II Loop Supply chains. Activity, Evaluation,
Study/Video/Role
Assignment, Class
-Play, Lecture.
test, Quiz.
Lectures,
Laboratory/Practi
Improved understanding of change due
cal sessions,
to Environmental Costs of Logistics. Quiz, Assignment.
III Exercises with
data sets, Case
method.
Lectures, Evaluation of Students
Laboratory/Practi based on Research
Practical knowledge of Measuring and
cal sessions, Study Presentation,
Monitoring of Sustainable Supply
IV Exercises with Assignment
Chain.
data sets, Case Evaluation, Class test.
method. Quiz.
Lectures, Evaluation of Students
Laboratory/Practi based on Research
Improved knowledge of Sustainable cal sessions, Study Presentation,
V purchasing and procurement. Exercises with Assignment
data sets, Case Evaluation, Class test.
method. Quiz.

Page 127 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE- IX

Name of the Course: START UP AND NEW VENTURE Course Code: MBA319
MANAGEMENT
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives:The objective of this course is make student aware regarding the fundamental concepts of
startup and new venture management.

Course Outcome: The successful completion of this course shall enable the student:
CO1: Understand the concepts relating to behaviour and motivations of an entrepreneur.
CO2: Understand the customer discovery through market analysis.
CO3: Understand the financial roadmap for entrepreneurs.
CO4:Understandentrepreneurial leadership throughvarious board models for different
ventures.
CO5: Understand to business plan description to communicate value of the new venture t
customers, investors and other stakeholders.

Unit I Contact Hours: 12

Being an Entrepreneur: The entrepreneur, Profile analysis, behaviour and motivations, Lean
Start-up, The entrepreneurial ecosystem, Entrepreneurs and strategic decisions, Sustainability
of Entrepreneurship: Dilemmas of an entrepreneur for success; Handling doubts on survival of
business, Struggles-Causes of failure-Product/ market, financing, managerial-Resilience.
Legal Fundamentals, When, how and where t incorporate.Case study on related topics.

Unit II Contact Hours: 12

Customer Discovery: Entrepreneurial Opportunity Search and Identification; Market
Intelligence, Market analysis, Market research, customer validation, developing your business
model, Crafting your value proposition, Product Development, Managing the product
development process, Long Tail markets, Product launch goals, Go-to Market Strategy, The
role of selling in a start up, Sales forecasting for start-ups, Mapping buyer response modes,
Social media Promotion tools.Case study on related topics.

Unit III Contact Hours: 12

The Financial Road Map: Planning/Budgeting, Developing a financial roadmap, financial
statements: the four components, HOW to budget for startup success, Bootstrapping and
alternative sources of funding, Informal capital-Friends & Family, Role of Government in ED,
various schemes – PMEGP, CGTMSE, SFURTI. Role of MSDE; Schemes by MSDE;
PMKVY, SANKALP, STAR Crowd funding, Venture capital, Private Equity, Financing Mix
and the Financing continuum shareholding-Cliff-Vesting schedule-Relative importance of
Operational Involvement, The Pitch, Preparing for your investor presentation, Elements of the
perfect investment pitch.Case study on related topics.

Page 128 of 223

Unit IV Contact Hours: 12
Entrepreneurial Leadership: Building and managing the founder team, Attracting and
retaining the right people, The Team – Board/Governance, The role of a successful board,
Different board models for different ventures, How to assemble a board of advisor, separating
leadership from management, Legal Matters – Organizational form-partnership, sole
proprietorship, Tax Legal expenses, hiring the service providers. Employee management and
leadership in the workforce, Recruiting, selection and hiring, Hiring the first employee.Case
study on related topics.

Unit V Contact Hours: 12

Business Plan Need & Objectives, Target audience, Contents – Cover page and table of
contents, Executive summary, and description of the current situation: Basic company
information, products/services, management team, business organization, future goals, vision,
and mission, Description of opportunity and market: who are the buyers, who are the
competitors, what are the competitive advantages of the company? Description of the business
model, the marketing and sales strategy, Basic facts on the financials: Cash flow projection
(life line), income statement (bottom line/profit and loss), balance sheet (business
health/assets, liabilities, etc.), funding requirements, Risk analysis and possible exit strategies.
Conclusion and appendixes: Resumes, literature, technical descriptions. Executive summary.
Elevator pitch, Building a strong presentation, innovative methods of presenting a business
plan-mind map, animated videos, etc.Case study on related topics.

Text Books:
1. Donald F. Kuratko and Jeffrey S. Hornsby, (2008), New venture a Management: The
Entrepreneur‟s Roadmap (Entrepreneurship Series), Pearson.
2. Longenecker, Moore, Petty and Palich (2014) Managing Small Business, Cengage
Learning, India Edition.
Reference book:
1. Fundamentals of Entrepreneurship, Nandan H, PHI.
2. Cases in Entrepreneurship by Morse and Mitchell, Sage South Asia Edition.
3. Entrepreneurship – Indian Cases on Change Agents by K Ramchandran, TMGH.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the strategic decisions involved in establishing a
CO1 REMEMBERING
startup.
EXPLAIN the decision making matrix of entrepreneur in
CO2 UNDERSTANDING
establishing a startup.

IDENTIFY the issues in developing a team to establish and

CO3 APPLYING
grow a startup.

CO4 ANALYSING FORMULATE a go to market strategy for a startup.

CO5 EVALUATING DESIGN a workable funding model for a proposed startup.

Page 129 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING
UNIT COURSE LEARNING AND ASSESSMENT
NO. OUTCOME LEARNING TASK
ACTIVITY
Discussion&Prese Evaluation of Students
Improved knowledge the ntation/Tour in a on the basis of
strategic decisions involved in organization/ Presentation,
I
establishing a startup. Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Application
on the basis of
Insights regardingthe decision Based
Application-Based
making matrix of entrepreneur in learning/Case
II Activity, Evaluation,
establishing a startup. Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Evaluation of Students
Improved understanding the Presentation/Vide
on Presentation on
issues in developing a team to o/Case Study/Life
III Life Project,
establish and grow a startup. Project.
Assignment.
Evaluation of Students
Presentation/Vide
based on Research
Demonstration of a go to market o/Case
Study Presentation,
IV strategy for a startup. Study/Research
Assignment
Study.
Evaluation, Class test.
Evaluation of
Lecturing/
Identification and Students based on
experiential
implementation of a workable Research Study
V learning /role
funding model for a proposed Presentation,
plays / case based
startup. Assignment
learnings.
Evaluation, Class test.

Page 130 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-IX

Name of the Course: MANAGING INNOVATION Course Code: MBA320
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives:The objective of this course is to make students aware about the innovation and creativity
for the start up.

Course Outcome: The successful completion of this course shall enable the student:
CO1: Understand the key ideas relevant to innovation, intellectual property, business models.
CO2: Understand the various theories of innovation and EXPLAIN with examples the types
of innovation.
CO3: Understand innovation as a systematic process and generate innovative ideas for new
products and services.
CO4: Understand contemporary start-up businesses for their business models, extent of
innovation, success and failure.
CO5: Understand an inventory of product and process innovations for daily use consumer
products and routine business processes in a typical organization.

Unit I Contact Hours: 12

Basics of Innovation: Concept of Innovation, Invention and Creativity – Role and relationship
with innovation, Product innovation and process innovation, Radical and incremental
innovation, Technological innovation, commercial or organizational innovation,
Characteristics of innovation in different sectors, Innovation in Indian context, Innovation and
Creativity, Jugad and innovation, Innovation in Current Environment-local, regional and
national context.Case study on related topics.

Unit II Contact Hours: 12

Economics and Management of Innovation: Schumpeter and creative destruction, The
evolutionary theory of Nelson and Winter, The model of the dynamic capabilities of David
Teece, Porter and competitive advantages, The value chain, Drucker and the systematic
innovation, Innovations diffusion, Speed, Adoption. Innovation and Knowledge, Tacit and
explicit knowledge, Knowledge as a public good. Case study on related topics.

Unit III Contact Hours: 12

Instruments for Innovation – Static Models: Incremental versus Radical Innovation,
Abernathy – Clark Model, Henderson – Clark Model, Disruptive Technological Change
Model, Innovation Value – Added Chain, Strategic Leadership View, Familiarity Matrix,
Imitability & Complementary Assets – Teece Model, Dynamic Models: Utter back –
Abernathy Model, Tushman – Rosenkopf technology Life Cycle Model, Foster‟s S
Curve.Case study on related topics.

Page 131 of 223

Unit IV Contact Hours: 12
Instruments for Innovation: Challenges of Innovation, Innovation as a systematic practice,
Steps of Innovation Management, Learning Cycle, The roles of the innovator, Functional
Sources of Innovation – Internal Value Chain, Spillovers from Competitors, Suppliers,
customers and Complimentary Innovators, The generation of ideas: brainstorming, Creativity,
Divergent V/s convergent Thinking, Design Thinking, Blue Ocean Strategy. Experimentation
in Innovation Management, Technology Innovation Process, Idea Championship,
Participation for Innovation, Co-creation for Innovation, Screening the innovative ideas, Proto
typing to Incubation.Case study on related topics.

Unit V Contact Hours: 12

Management and Marketing of Innovation: Innovation Management Planning, Technology
Forecasting, Innovation Sustainable Conditions, Management of Innovation, Concept of IPR.
Creation of IPR, Types of IPR, Patents and Copyrights Patents in India. Business Models:
What is a Business Model? The evolution of the business model, The Business Model Canvas,
Business Models and value proposition, Business Model Failure: Reasons and Remedies,
Incubators: Business Vs Technology, Future markets and Innovation needs for India.Case
study on related topics.

Text Books:
1. Allan Afuah, (2008) Innovation Management, Oxford Indian Edition, Oxford
University Press.
2. ShlomoMaital and D V R Seshadri, (2006) Innovation Management, Response Books,
Sage Publications, New Delhi.

Reference book:
1. The Innovator‟s Toolkit, Harvard Business Press.
2. Getting to Innovation, Arthur B VanGundy, PHI – Eastern Economy Edition.
3. Blue Ocean Strategy, Kim & Mauborgne.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the key ideas relevant to innovation, intellectual
CO1 REMEMBERING
property, and Business models.

INTERPRET the various theories of innovation and

CO2 UNDERSTANDING
EXPLAIN with examples the types of innovation.

EXPERIMENT WITH innovation as a systematic process and

CO3 APPLYING
generate innovative ideas for new products and services.

DESSECT contemporary start-up businesses for their business

CO4 ANALYSING
models, extent of innovation, success and failure.

CREATE an inventory of product and process innovations for

CO5 EVALUATING daily use consumer products and routine business processes in
a typical organization.

Page 132 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING
UNIT COURSE LEARNING AND ASSESSMENT
NO. OUTCOME LEARNING TASK
ACTIVITY
Discussion
Evaluation of Students
Improved knowledge ofthe key &Presentation/To
on the basis of
ideas relevant to innovation, ur in a
Presentation,
I intellectual property, business organization/
Assignment
models. Case Study/
Evaluation, Quiz.
Lecture.
Evaluation of Students
Application
Insights into the various theories on the basis of
Based
of innovation and EXPLAIN Application-Based
learning/Case
II with examples the types of Activity, Evaluation,
Study/Video/Role
innovation. Assignment, Class
-Play, Lecture.
test.
Demonstration of innovation as a Evaluation of Students
Presentation/Vide
systematic process and generate on Presentation on
o/Case Study/Life
III innovative ideas for new Life Project,
Project.
products and services. Assignment.
Improved understanding of Evaluation of Students
Presentation/Vide
contemporary start-up businesses based on Research
o/Case
for their business models, extent Study Presentation,
IV Study/Research
of innovation, success and Assignment
Study.
failure. Evaluation, Class test.
Identification and Lecturing/ Evaluation of
implementation of an inventory experiential Students based on
of product and process learning /role Research Study
Presentation,
V innovations for daily use plays / case based
Assignment
consumer products and routine learnings. Evaluation, Class
business processes in a typical test.
organization.

Page 133 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-X

Name of the Course: REAL ESTATE ECONOMICS Course Code:MBA321
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objective of this course is todraw on the literature to understand the fundamentals to
housing practice and highlight the existing housing conditions and related issues and study the various
plans and policies for the development of the same.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the key concept of real estate sector and Residential Land Markets.
CO2: Understand the fundamentals of Residential Development and Industrial Location
CO3: Understand the different housing development programmes announced in India
CO4: Understand the different theories of multiple centered cities and Public goods and
"neighborhood" effects, Internalizing external effects through government or contracts.
CO5: Understand Macro Analysis of Non-residential Property and Time Series Analysis of
Real Estate Markets.

Unit I Contact Hours: 12

Introduction The real estate sector: the capital and property markets, Review of economic
concepts, Micro- and macroeconomic analysis,Exercise: Comparative statics: predicting
changes in real estate marketsResidential Land Markets: Prices and Land Use, Location and
rents: the indifference principle, Submarkets and land use segregation, Urban growth, rents,
and prices. Case study on related topics.

Unit II Contact Hours: 12

Residential DevelopmentThe highest use for residential development, Location, land use, and
density, Transition between land uses (gentrification), Exercise: Determining optimal housing
FARIndustrial LocationHistorical development and changing technology, Transportation and
shipping costs, Tax and public policy effects. Case study on related topics.

Unit III Contact Hours: 12

Office Location: Edge Cities,The office market and the labor market, Theories of multiple
centered cities, Agglomeration and clustering, The commercial land market Retail
Development Retail travel patterns and the distribution of stores, Pricing and spatial
competition, Shopping centers and store clustering, Exercise: Simulating potential shopping
center demand. Case study on related topics.

Page 134 of 223

Page 135 of 223
Unit IV Contact Hours: 12
Local Government and Land Market, Property taxes, public expenditure, and local services,
Community choice, "capitalization", and income segregation, The fiscal incentives for land
use regulationRegulating Development,Public goods and "neighborhood" effects,
Internalizing external effects through government or contracts, Congestion, transportation
infrastructure, planning regional development, Exercise: Evaluating the Washington DC
MetroMacro Analysis of Housing Units,households, and tenure choice , Demographic,
economic influences, Housing appreciation, mortgages, and the cost of owning, Moving,
vacancy, and sales: the demand for housing quality. Case study on related topics.

Unit V Contact Hours: 12

Macro Analysis of Non-residential Property:The operation of non-residential markets,
Vacancy, absorption, market frictions, Leasing, term structures, Long-term trends in space
usage and demand, Herd behavior and development "games"Time Series Analysis of Real
Estate Markets: The time-series properties of housing and commercial space markets, Stock-
flow theory and real estate cycles Expectations, information, "efficient markets", The issue:
Can markets be forecast? , Exercise: Developing a housing market forecast. Case study on
related topics.

Text Books:
1. J. Rosie Tighe and Elizabeth J. Mueller „The Affordable Housing Reader‟ Routledge;
2012.
2. Graham Towers,( 2005),Introduction to Urban Housing Design‟ Routledge.

Reference book:
1. Annual Report 2019-2020, Ministry of Housing & Urban Poverty Alleviation,
Government of India.
2. Charles Correa, Housing and Urbanization: Building Solutions for People and Cities‟,
Thames & Hudson May 2003.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES

CO1 REMEMBERING DESCRIBE the basic concepts related to real estate sector
and the capital and property markets

CO2 UNDERSTANDING EXPLAIN in detail, all the theoretical concepts of

Residential Development and Industrial Location
CO3 APPLYING Application of the concept of Office Location: Edge Cities
and Retail Development

CO4 ANALYSING ANALYSE the Local Government, Land Market,Regulating

Development, and HousingUnits.

CO5 EVALUATING EVALUATE the Non-residential Property and Real Estate

Markets

Page 136 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING
UNIT AND ASSESSMENT
COURSE LEARNING OUTCOME
NO. LEARNING TASK
ACTIVITY
Discussion & Evaluation of Students
Knowledge about key concept of real Presentation/Tour on the basis of
estate sector and Residential Land in a organization/ Presentation,
I
Markets. Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Application
on the basis of
Based
Understanding about the Residential Application-Based
learning/Case
II Development and Industrial Location. Activity, Evaluation,
Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Understanding Office Location: Edge Presentation/
III Quiz, Assignment.
Cities and Retail Development. Video.
Evaluation of Students
Synthesis&Analysis of Local Presentation/
based on Research
Government, Land Market Video/Case
Study Presentation,
IV andRegulating Development, Study/Research
Assignment
HousingUnits. Study.
Evaluation, Class test.
Evaluation of Students
Macro and Time series Analysis of and Lecturing and based on Research
V Non-residential Property Real Estate Numerical Study Presentation,
Markets. problems. Assignment
Evaluation, Class test.

Page 137 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-X

Name of the Course: AFFORDABLE HOUSING Course Code:MBA322
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objective of this course is to draw on the literature to understand the fundamentals to
housing practice.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Recognize the role of central and state governments in developing the housing industry.
CO2: Comprehend the current situation of conditions of housing in India.
CO3: Identify the different housing development programmes announced in India.
CO4: Awareness of the different government agencies and their approach to the improvement
of the housing conditions in India.
CO5: understand the various measures taken by the government towards provision of finance
to the housing industry.

Unit I Contact Hours: 12

HOUSING AND DEVELOPMENT: Importance and Reflections of Housing on Social,
Cultural and Economic Development – Role of Government and Public Agencies in Housing
Development – National Housing Policy in India – Comparison of Housing Policies and
Programmes of Developed and Developing Countries. Case study on related topics.

Unit II Contact Hours: 12

HOUSING SCENARIO IN INDIA: Housing Stock and its Adequacy in Urban & Rural
Settlements – Housing Quality and its Determinants – Housing Supply and Demand
Assessments – External and Internal factors of influence on Housing Development – Trends
in Housing Market – Five Year Plans of GOI. Case study on related topics.

Unit III Contact Hours: 12

HOUSING PROGRAMMES IN INDIA: Nature and Type of housing development
Programmes - Sites and Services, LIG, MIG, HIG Schemes, - Rural Housing Schemes - Slum
Housing Programmes - Cooperative and Private Sector Housing. Case study on related topics.

Unit IV Contact Hours: 12

INSTITUTIONAL FRAMEWORK: Housing agencies for Policymaking, Programme
Formulation, and Implementation, - Objectives and Functioning of agencies like TNHB,
TNSCB, CMDA, Cooperatives and other Department Agencies – Support of the National and
State Governments - Housing Programmes announced from time to time. Case study on
related topics.

Page 138 of 223

Unit V Contact Hours: 12
HOUSING FINANCE: Formal and Informal Systems of Finance - Financing agencies and
their Terms of Lending – Direct and Indirect Incentives for Housing Development - Housing
Affordability in relation with demographic, social and economic status. Case study on related
topics.

Text Books:
1. J. Rosie Tighe and Elizabeth J. Mueller „The Affordable Housing Reader‟ Routledge;
2012.
2. Graham Towers, Introduction to Urban Housing Design‟ Routledge; 2005.

Reference book:
1. Annual Report 2010-2011, Ministry of Housing & Urban Poverty Alleviation,
Government of India.
2. Charles Correa, Housing and Urbanization: Building Solutions for People and Cities‟,
Thames & Hudson May 2003.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES

RECOGNIZE the role of central and state

CO1 REMEMBERING governments in developing the housing industry.

COMPREHEND the current situation of conditions of

CO2 UNDERSTANDING housing in India.
IDENTIFY the different housing development
CO3 APPLYING programmes announced in India.
AWARENESS of the different government agencies
and their approach to the improvement of the housing
CO4 ANALYSING
conditions in India.
UNDERSTAND the various measures taken by the
government towards provision of finance to the
CO5 EVALUATING
housing industry.

Page 139 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME
TEACHING
UNIT COURSE LEARNING AND ASSESSMENT
NO. OUTCOME LEARNING TASK
ACTIVITY
Evaluation of Students
Improved understanding of the
Discussion&Prese on the basis of
role of state and central
ntation/ Case Presentation,
I government in development of
Study/ Lecture. Assignment
Housing industry.
Evaluation, Quiz.
Evaluation of Students
Application
on the basis of
Knowledge of the current Based
Application-Based
situation of conditions of housing learning/Case
II Activity, Evaluation,
in India. Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Evaluation of Students
Improved awareness the different Presentation/Vide
on Presentation on
housing development programmes o/Case Study/Life
III Life Project,
announced in India Project.
Assignment.
Evaluation of Students
Synthesis of the different Presentation/Vide
based on Research
government agencies and their o/Case
Study Presentation,
IV approach to the improvement of Study/Research
Assignment
the housing conditions in India. Study.
Evaluation, Class test.
Evaluation of Students
Presentation/Vide
Analysis of Financing agencies based on Research
o/Case
V and their Terms of Lending to the Study Presentation,
Study/Research
housing industry, Assignment
Study.
Evaluation, Class test.

Page 140 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-XI

Name of the Course: BASIC BUSINESS ANALYTICS USING R Course Code:MBA323
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The Objective of this course is to develop an understanding of Business analytics using
R programming along with different set of tools.

Course Outcome: The successful completion of this course shall enable the student to:
CO1: Understand the basic concept of Business analytics.
CO2: Understand the use of Business Analytics in business.
CO3: Understand the fundamental of R programming.
CO4: Understand Data types & Data Structures in R.
CO5: Understand the concept of Data Visualization.

Unit I Contact Hours: 12

Business Analytics Basics: Definition of analytics, Evolution of analytics, Need of Analytics,
Business Analytics vs business analysis, Business intelligence vs Data Science, Data Analyst
Vs Business Analyst, Types of Analytics, Tools for Analytics, Concept of insights,
Importance of data in business analytics, Difference between data, information and
knowledge, various stages of an organization in terms of data maturity, options for
organizations in the absence of good quality data.Case study on related topics.

Unit II Contact Hours: 12

Analytical decision-making: Analytical decision-making process, characteristics of the
analytical decision-making process, Breaking down a business problem into key questions
that can be answered through analytics Characteristics of good questions, Skills of a good
business analyst, Overview of Business analytics applications in Marketing Analytics, HR
Analytics, Supply Chain Analytics, Retail Industry, Sales Analytics, Web & Social Media
Analytics, Healthcare Industry, Energy Analytics, Transportation Analytics, Lending
Analytics, Sports Analytics. Future of Business Analytics.Case study on related topics.

Unit III Contact Hours: 12

Fundamentals of R: R environment, Downloading and Installing R, Using command line in R,
Help, File operations in R-Reading from and Writing to a file, Writing Your first code in R,
Importing data from spreadsheets, text files SAS, SPSS, Connect to RDBMS from R using
ODBC, basic SQL queries in R, Exploration and transformation activities, basics of Web
Scraping.Case study on related topics.

Page 141 of 223

Unit IV Contact Hours: 12
Data types & Data Structures in R: Data types in R and its appropriate uses, Program
Structure in R, Flow control: For loop, If condition, while conditions and repeat loop,
Debugging tools, Concatenation of Data, Combining Vars, cbind, supply, apply, tapply
functions, Built-in functions in R like: seq(), cbind(), rbind(), merge(), knowledge on the
various subsetting methods, summarize data by using functions like: str(), class(), length(),
nrow(), ncol(), use of function like head(0, tail(), for inspecting data summarize data, SQL
join in R. Introduction to Data Structure in R, Vectors, Lists, Scalars, Data Frames, Matrices,
Arrays, Factors, Use of data structures in different conditions, Advantage of using a particular
approach.Case study on related topics.

Unit V Contact Hours: 12

Data Visualization: Concept of Data Visualization, Popular Data Visualization tools,
Exploratory Data Analysis (EDA), Data Cleaning, Data Inspection, uses of the function like
grepl(), grep(), sub(), summarize(), llist(0, Using graphical functions in R for data
visualization, Line Plots, Bar Plots, Bar Plots, for Popalation, Pie chart, tableplot, histogram,
Plotting with base graphics, Plotting with Lattice graphics, Plotting and coloring in R.
Customizing Graphical Parameters to improvise plots, understanding GUIs like Deducer and
R Commander, introduction to Spatial Analysis.Case study on related topics.

Text Books:
1. AOhri (2016) R for Business Analytics, Springer.
2. Seema Acharya (2018), Data Analytics using R, TMGH.

Reference book:
1. Statistical data analysis explained, applied environmental statistics with R, Clements
Reimann, Chichester: John Wiley and Sons.
2. Data science in R: a case studies approach to computational reasoning and problem
solving, Deborah Nolan.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES
IDENTIFY opportunities for creating value using business
CO1 REMEMBERING analysis and DESCRIBE the basic concepts in Business
Analysis, DATA Science and Business Intelligence.
EXPLAIN the applications of Business Analytics in multiple
CO2 UNDERSTANDING
business domains and scenarios.
DEVELOP a thought process to think like a data
APPLYING
CO3 scientist/business analyst.
ANALYZE data graphically by creating a variety of plots
ANALYSING
CO4 using the appropriate visualization tools of R.

CO5 EVALUATING SELECT the right functions of R for the given analytics task.
COMBINE various tools and functions of R programming
CO6 CREATING
language and scenarios.

Page 142 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING
UNIT AND ASSESSMENT
COURSE LEARNING OUTCOME
NO. LEARNING TASK
ACTIVITY
Discussion& Evaluation of Students
Presentation/Tour on the basis of
Knowledge about the key concepts in
in a organization/ Presentation,
I basic concept of Business analytics.
Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Application
on the basis of
Based
Improved understanding about use of Application-Based
learning/Case
II Business Analytics in business. Activity, Evaluation,
Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Presentation/
Knowledge of the fundamental of R
Video/Role play Quiz, Assignment.
III programming.
/lecture.
Evaluation of Students
Presentation/
based on Research
Application and use of Data types & Video/Case
Study Presentation,
IV Data Structures in R. Study/Research
Assignment
Study.
Evaluation, Class test.
Evaluation of Students
Presentation/
based on Research
Improved Application and working on Video/Case
V Study Presentation,
the concept of Data Visualization. Study/Research
Assignment
Study.
Evaluation, Class test.

Page 143 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - III Course: DSE-XI

Name of the Course: DATA MINING Course Code:MBA324
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective: The objective of this course is to acquaint the students with the concept and Application
of data mining techniques.

Course Outcome: The successful completion of this course shall enable the student:
CO1: Understand the basics of Data Mining.
CO2: Understand the various aspects of Data processing.
CO3: Understand classification models.
CO4: Understand using clustering models.
CO5: Understand association analysis and anomaly detection tools.

Unit I Contact Hours: 12

Basic Concepts: Concepts, Definitions and Need of Big Data, Data Mining, Business
Intelligence, Data Mining Process, relation to business Intelligence techniques, Introduction to
Data Mining Tasks (Classification, Clustering, Association Analysis, Anomaly Detection),
Concept, Definitions of model, descriptive models, predictive modelling, basic terminology,
Real-world data mining Techniques, Big Data Analytics in Business Environments.Case study
on related topics.

Unit II Contact Hours: 12

Data and Preprocessing: Understanding of Data, Type of attributes, properties of attribute
values, types of data, data quality, Sampling, Data Normalization, Data Clearing, Similarity
Measures, Feature selection/Instance Selection, the importance of feature selection/instance
selection in various big data scenarios.Case study on related topics.

Unit III Contact Hours: 12

Classification: Decision – Tree Based Approach, Rule-based Approach, Instance-based
classifiers, Support Vector Machines, Ensemble Learning, Classification model selection and
Evaluation, Applications: B2B customer buying stage predication, Recommender
Systems.Case study on related topics.

Unit IV Contact Hours: 12

Clustering: Partitional and Hierarchical Clustering Methods, Graph-based Methods, Density-
based Methods, Cluster Validation, Applications: Customer Profiling, Market
Segmentation.Case study on related topics.

Page 144 of 223

Unit V Contact Hours: 12
Association Analysis: Apriori Algorithm and its Extensions, Association Pattern Evaluation,
Sequential Patterns and Frequent Subgraph Mining, Applications: B2B Customer Buying Path
Analysis, Medical Informatics, And Telecommunication alarm diagnosis, Anomaly Detection:
Statistical-based and Density-based Methods, Ethics of data mining, privacy, what can/do
firms know.Case study on related topics.

Text Books:
1. Churu C. Aggarwal (2016, 1stedition) Data Mining: The Textbook, Springer.
2. Foster Provost and Tom Fawcett, O‟Reilly (2013) Data Science for Business Shroff.

Reference book:
1. Introduction to Data Mining by Pang-Ning Tan, Michael Steinbach, Vipin Kumar,
Addison Wesley.
2. Data Mining and Analysis: Fundamental Concepts and and Algorithms by Mohammed
J. Zaki and Wagner Meira.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES

CO1 REMEMBERING DEFINE the key terms associated with Data Mining.

CO2 UNDERSTANDING EXPLAIN the various aspects of Data.

APPLYING APPLY classification models.

CO3

ANALYSING ANALYZE using clustering models.

CO4
SELECT appropriate association analysis and anomaly
CO5 EVALUATING
detection tools.
COMBINE various data mining tools and use them in live
CO6 CREATING
analytical projects in business scenarios.

Page 145 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING
UNIT AND ASSESSMENT
COURSE LEARNING OUTCOME
NO. LEARNING TASK
ACTIVITY
Discussion & Evaluation of Students
Presentation/Tour on the basis of
Knowledge about the key concepts in
in a organization/ Presentation,
I basics of Data Mining.
Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Application
on the basis of
Improved understanding about the Based
Application-Based
various aspects of Data processing. learning/Case
II Activity, Evaluation,
Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Presentation/
Application of classification models. Video/Role play Quiz, Assignment.
III
/lecture.
Evaluation of Students
Presentation/
based on Research
Able to Analyze using clustering Video/Case
Study Presentation,
IV models. Study/Research
Assignment
Study.
Evaluation, Class test.
Evaluation of Students
Improved Application and working of Presentation/
based on Research
association analysis and anomaly Video/Case
V Study Presentation,
detection tools. Study/Research
Assignment
Study.
Evaluation, Class test.

Page 146 of 223

 SEMESTER – IV
MASTER OF BUSINESS ADMINISTRATION
(COMPULSORY & DISCIPLINE ELECTIVE COURSES)

Page 147 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR
SEMESTER – IV
Subject Internal External
Subject Name Category Credits Total
Code Marks Marks
Exploring Small and Home
MBA401 GE-5 2 30 70 100
Business
Strategic Management and
MBA402 CC-10 3 30 70 100
Business Analytics.
ECA AND GI * ECA &
MBA403 2 15 35 50
(Report and Viva) GI
SELECT ANY TWO GROUP
MARKETING MANAGEMENT

MBA404 Marketing Analytics DSE-I 4 30 70 100

MBA405 Marketing of High Technology DSE-I 4 30 70 100

HUMAN RESOURCE MANAGEMENT

MBA406 HR Analytics DSE-II 4 30 70 100
Conflict & Negotiation
MBA407 DSE-II 4 30 70 100
Management
FINANCE
Technical Analysis of Financial
MBA408 DSE-III 4 30 70 100
Markets
MBA409 Corporate Financial Restructuring DSE-III 4 30 70 100
DIGITAL MARKETING & E-COMMERCE
MBA410 E Commerce Analytics DSE-IV 4 30 70 100

MBA411 Cyber laws and Security DSE-IV 4 30 70 100

BANKING & INSURANCE

Risk Management in Banks and
MBA412 DSE-V 4 30 70 100
Derivatives

MBA413 Rural Banking and Microfinance DSE-V 4 30 70 100

Page 148 of 223

 HEALTH CARE AND HOSPITAL MANAGEMENT

MBA414 Pharmaceutical Import and Export DSE-VI 4 30 70 100

Information Technology in Pharma

MBA415 DSE-VI 4 30 70 100
and Healthcare

INTERNATIONAL BUSINESS MANAGEMENT

MBA416 Global Strategic Management DSE-VII 4 30 70 100

International Treaties and

MBA417 DSE-VII 4 30 70 100
Conventions

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

MBA418 Six Sigma for Operations DSE-VIII 4 30 70 100

MBA419 Industry 4.0 DSE-VIII 4 30 70 100

START UP AND ENTREPRENEURSHIP

MBA420 Entrepreneurship Lab DSE-IX 4 30 70 100

MBA421 Entrepreneurship Development DSE-IX 4 30 70 100

REAL ESTATE AND INFRASTRUCTURE MANAGEMENT

Construction contract and safety

MBA422 DSE-X 4 30 70 100
management
Real estate valuation and project
MBA423 DSE-X 4 30 70 100
financing

BUSINESS ANALYTICS

MBA424 Workforce Analytics DSE-XI 4 30 70 100

MBA425 Retailing Analytics DSE-XI 4 30 70 100

Total 24

Page 149 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: GE-5

Name of the Course: EXPLORING SMALL AND HOME Course Code:MBA401
BUSINESS
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives: The objective of this course is acquaint students with theconcept of business/home
business and Develop a business strategy that leverages the unique aspect of a business.

Course Outcome: The successful completion of this course shall enable the studentto:
CO1. Understand the concepts of small business, self-employment, entrepreneurship and start
– up.
CO2. Understand the overall process of managing Small Business.
CO3. Develop a strategic vision & building teamwork for small business.
CO4. Identify the Source of Fund for Small Business & Home Business.
CO5. Study the process to conduct a SWOT Analysis in Small Business.

Unit I Contact Hours: 9

Concepts of small business, self-employment, entrepreneurship and start – up. Size Definition
– Demo graphs – Franchise Business – Retailers‟ Corporative – Extended Home-based
business. Launching of Small/Home Business Finance and Human Resource Mobilization
Planning – Market and Channel Selection – Growth Strategies – Product Launching.

Unit II Contact Hours: 9

Management of Small Business - The Basis of Small Business - Small Business: Its
opportunities & Rewards – Small Business and the Economy Monitoring and Evaluation of
Business – Prevent Sickness &Habitation of Business Units – Advantages of Small Business -
Effective Management of Small Business.

Unit III Contact Hours: 9

Small business: Meaning, importance and role of small business in developing a nation‟s
economy, different forms of organization for small business. Family business: The nature,
importance, and uniqueness of family business, challenges before family business, The
family‟s relationship with the business: developing a strategic vision & building teamwork,
Professional Management of the Family business firm, the 3-circle model, managing
succession: the leadership challenge, Model of Succession in Family Business and Wealth
management in family business firms.

Unit IV Contact Hours: 9

Source of Fund for Small Business & Home Business: Self Financing, equity loan, Loans or
Financial assistant from friends/relatives – Grants from Private Government or Other Sources
– Angel Investors – Loan from Bank or other FIS – SME Finance – Venture Capital.

Unit V Contact Hours: 9

How to conduct a SWOT Analysis in Small Business?- Using a SWOT Analysis Matrix –
Questions to ask during the process – Creating a plan to build up strength even more – List
ways in building up weakness – Setting SMART goals for each of the opportunities identified
– Devise a plan to use strength to decrease the threats identified.

Page 150 of 223

Text Book:
1. Arora, R. and Sood, S.K.Fundamentals of Entrepreneurship and Small Business
Management. Ludhiana: Kalyani Publishers.
2. Desai, Vasant. Small-Scale Industries and Entrepreneurship. Mumbai: Himalayan
Publishing House.
3. Ramachandaran, K.Managing a New Business Successfully, New Delhi: Global
Business Press.

Reference Books:
1. S.S.Khanka, „Entrepreneurial Development‟, S.Chand and Company Limited, New
Delhi, 2001.
2. Chandra, P. Project Preparation-Appraisal and Implementation. New Delhi: Tata
McGraw.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES

DEFINE the key terms associated with Concepts of small

CO1 REMEMBERING
business, self-employment, entrepreneurship and start.

EXPLAIN the various aspects of Managing succession: the

CO2 UNDERSTANDING
leadership challenge.
MANAGEMENT of overall process of managing Small
APPLYING
CO3 Business.

ANALYSING ANALYZE using Global strategy.

CO4
IDENTIFY & EVALUATE Source of Fund for Small
CO5 EVALUATING
Business & Home Business.

CO6 CREATING COMBINE various SWOT Analysis in Small Business.

Page 151 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT ASSESSMENT
COURSE LEARNING OUTCOME LEARNING
NO. TASK
ACTIVITY
Evaluation of Students
Knowledge about the key concepts in Discussion &
on the basis of
Concepts of small business, self- Presentation/Tour in
Presentation,
I employment, entrepreneurship and a organization/ Case
Assignment
start. Study/ Lecture.
Evaluation, Quiz.
Evaluation of Students
Improved understanding about the Application Based on the basis of
overall process of managing Small learning/Case Application-Based
II Business. Study/Video/Role- Activity, Evaluation,
Play, Lecture. Assignment, Class
test.
Presentation/
Improved Understanding of Managing
Video/Role play Quiz, Assignment.
III succession: the leadership challenge.
/lecture.
Evaluation of Students
Presentation/
based on Research
Identification of Source of Fund for Video/Case
Study Presentation,
IV Small Business & Home Business. Study/Research
Assignment
Study.
Evaluation, Class test.
Evaluation of Students
Presentation/
Improved Application SWOT based on Research
Video/Case
V Analysis in Small Business. Study Presentation,
Study/Research
Assignment
Study.
Evaluation, Class test.

Page 152 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: CC-10

Name of the Course: STRATEGIC MANAGEMENT & Course Code:MBA402
BUSINESS ANALYTICS
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 45
External Marks: 70)

Objectives: The course is designed to cover fundamental issues with regard to corporate and
business strategy, and the implementation and process aspects of strategic management.

Course Outcome: The successful completion of this course shall enable the student:
CO1. Understand the relationship between strategic analysis and strategic implementation.
CO2. Apply strategy principles to understand the benefits and costs of diversification.
CO3. Analyze competitive advantage in an international context.
CO4. Understand the concept of Analytics.
CO5. Study the major data mining techniques.

Unit I Contact Hours: 9

From strategic analysis to strategic management: The strategic design of organizational
structures, processes and management systems, The role of culture, Strategic performance
management, Feedback loops , Firms versus markets: The nature of firms, when are firms
superior to markets? Vertical and horizontal integration, The scope of the firm.Case study on
related topics.

Unit II Contact Hours: 9

Diversification strategy: Economies of scale and scope, Risk management, related versus
unrelated diversification, Costs and benefits of diversification, Mergers and acquisitions,
Franchising, alliances, joint ventures and networks.Case study on related topics.

Unit III Contact Hours: 9

Global strategy: Analyzing competitive advantage in an international context, Global value
chains, and Global integration versus national differentiation.Case study on related topics.

Unit IV Contact Hours: 9

Introduction to Analytics ,Davenport article - “Competing on Analytics” , Lavalle et al. article
- “Analytics: The New Path to Value”, Organization/sources of data , Importance of data
quality, Dealing with missing or incomplete data , Data Classification , Davenport and Harris
article - “The Dark Side of Customer Analytics.Case study on related topics.

Unit V Contact Hours: 9

Introduction to Data Mining , Data Mining Process , Data mining tool XLMiner , Market
Basket Analysis – Shmueli, Classification and Regression Trees , Optimization Use of Excel
to solve business problems: e.g. marketing mix, capital budgeting, portfolio optimization ,
Decision Making under Uncertainty.Case study on related topics.

Page 153 of 223

Text Book:
1. Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2016). Economics of strategy
(6thed.), John Wiley.
2. Data Science for Business, Provost and Fawcett: O‟Reilly.

Reference Books:
1. Grant, R. M. (2015). Contemporary strategy analysis: Text and Cases, (8th ed.).
Wiley.
2. Porter, M. E. (2004). Competitive strategy. New York: Simon&Schuster.
3. Porter, M. E. (1998). Competitive advantage of nations. London: Macmillan press.
4. Prahalad, C. K., & Krishnan, M. S. (2008). The New Age of Innovation: Driving co
created value through global networks. New York: McGraw Hill.
5. Data Mining for Business Intelligence, Concepts, Techniques and Applications,
Shmueli, Patel, and Bruce: Wiley.
6. The Art of Modeling with Spreadsheets, Powell and Baker: Wiley The three books
above are on reserve at the Watson library.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES

DEFINE the key terms associated with Strategic

CO1 REMEMBERING
management.

CO2 UNDERSTANDING EXPLAIN the various aspects of Diversification strategy.

APPLYING APPLY strategy principles.

CO3

ANALYSING ANALYZE using Global strategy.

CO4

CO5 EVALUATING SELECT appropriate Analytics techniques.

COMBINE various data mining tools and use them in live
CO6 CREATING
analytical projects in business scenarios.

Page 154 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOME TASK
ACTIVITY
Evaluation of Students
Discussion &
on the basis of
Knowledge about the key concepts in Presentation/Tour in
I Presentation,
basics of Strategic Management. a organization/ Case
Assignment
Study/ Lecture.
Evaluation, Quiz.
Evaluation of Students
Improved understanding about the Application Based on the basis of
various aspects of Diversification learning/Case Application-Based
II
strategy. Study/Video/Role- Activity, Evaluation,
Play, Lecture. Assignment, Class
test.
Presentation/
Improved Understanding of Global
III Video/Role play Quiz, Assignment.
strategy models.
/lecture.
Evaluation of Students
Presentation/
based on Research
Working Knowledge of Analytics Video/Case
IV Study Presentation,
techniques. Study/Research
Assignment
Study.
Evaluation, Class test.
Evaluation of Students
Presentation/
Improved Application and working based on Research
Video/Case
V of association analysis and anomaly Study Presentation,
Study/Research
detection tools. Assignment
Study.
Evaluation, Class test.

Page 155 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course:ECA& GI

Name of the Course: ECA AND GI* (REPORT AND VIVA) Course Code:MBA403
Total Marks for Evaluation: 50 (Internal Marks: 15 No. of Contact hours: 25
External Marks: 35)

Objectives: - ECA * GI stands for Extra Curricular Activities and General Interest, which is
designed to appraise the potential of students. It intends to develop the students in every facet and will
groom his/her personality for the competitive world.

Course Outcome: - This will include all the Academic and Non-Academic Competitions
Intra & Inter-College levels in which a student has to actively participate. Students have to
participate and give a detailed presentation regarding the Extra Curricular Activities done by
them. They will be evaluated on the basis of their Participation and Presentation of Report
submitted. The students who have not participated in any of the activities of ECA & GI will
have to undergo 20 hours of assigned Live Project/NGO Project and submit and submit the
same to the Faculty-in-charges.

Evaluation Procedure: -

Evaluation elements Internal External Total

Report&Viva – Voce 15 35 50

Total 15 35 50

Page 156 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-I

Name of the Course: MARKETING ANALYTICS Course Code:MBA404
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objective of this course is to maximize the use of data to create a form of data-
influenced actions that are aligned with the business objectives and effective on the long-term strategic
advantage.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the key concepts in marketing Analytics.
CO2: Understand Analytics for Forecasting and Pricing.
CO3: Able to explain Customer Profitability and Analytics on Sales & Distribution.
CO4: Understand Analytics on Retailing.
CO5: Understand Analytics on Promotion Web and Social Media Analytics.

Unit I Contact Hours: 12

Introduction to Marketing Analytics: Business Decision making, Business Analytics;
Marketing Analytics - Types, Nature(Descriptive, Prescriptive ,Predictive), Process of
marketing Analytics, Marketing data, Understanding important metrics in Marketing,
Analytics in various Marketing Applications (Scope), Introduction on Tools & Techniques
used in Marketing Analytics, Summarizing Marketing data, Basic statistical concepts
applicable e.g. Simple Linear Regression, Multiple Linear Regression and Conjoint
Analysis.Case study on related topics.

Unit II Contact Hours: 12

Analytics on Forecasting and Pricing Analytics: Forecasting- Correlation, Simple Regression
and Multiple Regression to forecast sales, Modeling Trend and Seasonality, Ratio to Moving
Average Method, Forecasting New Product sales -Using 'S' curves, Concepts-The Bass
diffusion model, The Copernican principle to predict duration. Pricing Analytics -
Optimization, Practical applications of price analytics, ROI concept, Consumer preference,
choice, Conjoint Analysis, Logistic regression.Case study on related topics.

Unit III Contact Hours: 12

Customer Profitability and Analytics on Sales & Distribution: Cluster Analysis, Collaborative
Filtering, Classification Trees for Segmentation. Customer intelligence (Cl)for predictive
analytics, Customer Life Time Value (CLTV), How to calculate CLTV, Customer churn,
Metrics for Customer Acquisition and Retention, Customer Equity, Customer Loyalty, Cohort
analysis, Monte Carlo Simulation and Marketing Decision making. Analytics on Sales &
Distribution: Metrics for Sales, profitability, Sales Force Sizing, Effort (call planning),
Territory Planning, Target Setting, Compensation Planning, and Analytics based channel
evaluation and selection.Case study on related topics.

Page 157 of 223

Unit IV Contact Hours: 12
Analytics on Retailing: Topline and Bottom-line Goals, Right Pricing, Point of Sales data,
Market Basket Analysis Lift, RFM Analysis, SCANPRO model, Allocating Retail Space and
resources.Case study on related topics.

Unit V Contact Hours: 12

Analytics on Promotion Web and Social Media Analytics:Marketing Mix Models, Brand
assets and Brand equity, Brand Funnel Analysis, Measuring effectiveness of advertisement,
Media Selection Models, PPC and Online Advertising, Allocation of marketing budgets over
multiple campaigns, Google Analytics, measuring effectiveness of Social Media Advertising,
Facebook and Twitter analytics, Viral Marketing and Text mining, Applying Text Mining in
Real Life Scenarios, Google Analytics.Case study on related topics.

Text Books:
1. Marketing Analytics by Wayne L. Winston (2014), Publisher – John Wiley & Sons
Inc.
2. Business Analytics by U. Dinesh kumar, Publisher – John Wiley & Sons.
3. JesperThorlund and Gert H.N. Laursen(2013) Business Analytics for Managers:
Taking Business Intelligence beyond Reporting.
4. Dinesh Kumar (2017), „Business Analytics – The Science of Data-Driven Decision
Making‟, Wiley India.
5. V.K. Jain,(2018) Data Science & Analytics, Khanna Book Publishing, New Delhi.

Reference book:
1. Marketing Analytics Roadmaps – Methods, Metrics, and Tools by Jerry Rackley-
Published-Apress.
2. Everything You Need To Know About Customer Lifetime Value (CLV) – DEMAC
Media.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES

CO1 REMEMBERING DEFINE various concepts in marketing Analytics.

CO2 UNDERSTANDING DESCRIBE various forecasting and pricing analytics.

IDENTIFY what customers' value in a product/service, and
CO3 APPLYING
assess what they are willing to pay for it.
EXPLAIN the use of various models and frameworks to
CO4 ANALYSING
solve marketing problems using marketing data.
MEASURE the effectiveness of marketing efforts and key
CO5 EVALUATING
outcomes in multiple areas of Marketing.
DESIGN a study that incorporates the key tools and
CO6 CREATING
techniques of Marketing Analytics.

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 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOME TASK
ACTIVITY
Evaluation of Students
Discussion &
on the basis of
Knowledge about the key concepts in Presentation/Tour in
Presentation,
I marketing Analytics. a organization/ Case
Assignment
Study/ Lecture.
Evaluation, Quiz.
Evaluation of Students
Application Based on the basis of
Improved understanding about the
learning/Case Application-Based
various forecasting and pricing
II Study/Video/Role- Activity, Evaluation,
analytics techniques.
Play, Lecture. Assignment, Class
test.
Analysis of the Customer Presentation/
Profitability and Analytics on Sales Video/Role play Quiz, Assignment.
III
& Distribution. /lecture.
Evaluation of Students
Application of the use of various Presentation/
based on Research
models and frameworks to solve Video/Case
Study Presentation,
IV marketing problems using marketing Study/Research
Assignment
data. Study.
Evaluation, Class test.
Evaluation of Students
Presentation/
Improved Application and working based on Research
Video/Case
V on Promotion Web and Social Media Study Presentation,
Study/Research
Analytics. Assignment
Study.
Evaluation, Class test.

Page 159 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-I

Name of the Course: MARKETING OF HIGH TECHNOLOGY Course Code:MBA405
PRODUCTS
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objectives of this course is to develop an understanding about paradigms appropriate
to successful commercial activities in high technology industries.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand key concepts associated with Marketing of High-Tech Products.
CO2: Understand about Product and Branding decisions in High-Tech Markets.
CO3: Understand Pricing decisions High-Tech Markets.
CO4: Understand Place decisions in High-Tech Markets.
CO5: Understand Promotion decisions in High-Tech Markets.

Unit I Contact Hours: 12

Introduction to High Technology Marketing: Definition, Common Characteristics of High
Technology, Continuum of Innovations - Radical/Breakthrough Innovations -Incremental
Innovations - Implications of Different Types of Innovations -Contingency Model for High-
Tech Marketing - Does Marketing Need to Be Different for High-Technology Products and
Innovations? - Framework for Making High-Technology Marketing Decisions.Case study on
related topics.

Unit II Contact Hours: 12

Product and Branding decisions in High-Tech Markets: Market Orientation, R&D-Marketing
Interaction, High-Tech Marketing Research Tools - Concept Testing - Conjoint Analysis -
Customer Visit Programs - Empathic Design - Lead Users - Quality Function Deployment -
Prototype Testing - Beta Version Testing, Technology Development - The "What to Sell"
Decision-Developing Services as part of the High-Technology Product Strategy, Implications
for High-Tech Marketing - Protection of Intellectual Property - Understanding Gray Markets -
-Piracy, and Restricted Exports - Managing Intellectual Property, Importance of Branding in
High-Tech Markets, Developing a Strong Brand - Ingredient Branding.Case study on related
topics.

Unit III Contact Hours: 12

Pricing decisions High-Tech Markets: The High-Tech Pricing Environment, 3Cs of pricing
cots, competition, customers, consolidating 3Cs into a successful strategy, Customer oriented
pricing, Pricing of After-Sales Service - The Technology Paradox-Solutions to the
Technology (Pricing) Paradox - From Free to Fee. The Effect of the Internet on Pricing
Decisions - Additional Pricing Considerations - Outright Sale of Know-How versus Licensing
Agreements - Licensing Restrictions - Pay-Per-Use versus Subscription Pricing - Price
Bundling – Leasing.Case study on related topics.

Page 160 of 223

Unit IV Contact Hours: 12
Place decisions in High-Tech Markets: Channel Considerations in High-Tech markets –
Managing Hybrid channels, Emerging considerations in Distributions Channels, Gary market,
Black market, Matching Supply Chain strategy to uncertainty, Management supply chain
management technology, outsourcing – Greening of Supply chain, Need for Indirect Channels
to Provide Value for Manufactures – Evolution of High-Tech channels.Case study on related
topics.

Unit V Contact Hours: 12

Promotion decisions in High-Tech Markets:Promotion Mix Decisions-Use of Personal
Selling, Direct Marketing and Other Promotion tools; New-Product Pre-announcements –
Objectives of Pre-announcements, Advantages and Disadvantages of Pre-announcements
Tactical Considerations in Pre-announcement Decision; Importance and use of Customer
Relationship Management (CRM).Case study on related topics.

Text Books:
1. Marketing of High – Technology Products and Innovations by Jakki Mohr,
SanjitSengupta, Stanley Slater, (2010, 3rd Edition.).

Reference book:
1. Marketing High Technology by William H. Davidow.
2. Product Marketing for Technology Companies by Mark Butje.

CO# COGNITIVE ABILITIES COURSE OUTCOMES

DESCRIBE the characteristics of High Technology Products

CO1 REMEMBERING and key concepts associated with Marketing of High-Tech
Products.
EXPLAIN key concepts associated with Marketing of High-
CO2 UNDERSTANDING Tech Products.

CO3 APPLYING APPLY marketing plans and decisions in specific situations

in High-Tech Markets.

EXAMINE the suitability of Marketing Mix Strategies/Plans

CO4 ANALYSING
in the light of marketing environment for high Tech products.

EVALUATE alternative Marketing Mix Strategies/Plans for

CO5 EVALUATING High-Tech Products.
DEVELOP Marketing Mix Strategies/Plans for High-Tech
CO6 CREATING Products.

Page 161 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOME TASK
ACTIVITY
Evaluation of Students
Discussion
Knowledge about key concepts on the basis of
&Presentation/Tour
associated with Marketing of High- Presentation,
I in a organization/
Tech Products. Assignment
Case Study/ Lecture.
Evaluation, Quiz.
Evaluation of Students
Application Based on the basis of
Improved understanding about the
learning/Case Application-Based
Product and Branding decisions in
II Study/Video/Role- Activity, Evaluation,
High-Tech Markets.
Play, Lecture. Assignment, Class
test.
Analysis of Pricing decisions High-
Presentation/ Video. Quiz, Assignment.
III Tech Markets.
Evaluation of Students
Presentation/
based on Research
Synthetization of Place decisions in Video/Case
Study Presentation,
IV High-Tech Markets. Study/Research
Assignment
Study.
Evaluation, Class test.
Evaluation of Students
based on Research
Improved knowledge of Promotion Lecturing and
V Study Presentation,
decisions in High-Tech Markets. Numerical problems.
Assignment
Evaluation, Class test.

Page 162 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-II

Name of the Course: HR ANALYTICS Course Code:MBA406
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective: The course is an application oriented one and most of the exercises have to be done with
case studies and examples. During the course basic concepts regarding HR metric will be revised and
applied using organizational data.

Course Outcome: The successful completion of this course shall enable the student to:
CO1: Understand the key concepts related to the subject matter.
CO2: Understand the Importance of HR Analytics.
CO3: Understand theprocess Strategy Formulation.
CO4: Understand the Concept of innovation.
CO5: Understand case based Analysis.

Unit I Contact Hours: 12

Introduction to Concept: Disruptive Technological Era: Evolution of Industry Revolution 4.0
and aspect of HR, Big data in HR, Understanding of Machine Learning, sensors and cloud
computing, Business Intelligence in HR.Case study on related topics.

Unit II Contact Hours: 12

Importance of HR Analytics: Role and Responsibilities of HR Analytics, Framework of
contemporary HR Analytics, Predictive tools and Applications in solving problems using HR
analytics Gartners Analytics Maturity Model.Case study on related topics.

Unit III Contact Hours: 12

Innovation: Concept of innovation, Kinds of Innovation, Developing Innovative culture in an
Organization, HR analytics linkage to business outcomes, measuring use of HR analytics
impact on business outcome.Case study on related topics.

Unit IV Contact Hours: 12

Strategy Formulation: Redefining HR Policies and Practices, Roust competency mapping,
understanding future of work and workplace, Decision framework. Use of HR analytics in
workforce planning: talent acquisition, talent development, talent compensation, talent
engagement and retention.Case study on related topics.

Unit V Contact Hours: 12

Learning from Analysis: Case studies and best practices in use of HR Analytics in industry (5
cases).Case study on related topics.

Page 163 of 223

Text Books:
1. Edwards Martin R, Edwards Kirsten (2016), “Predictive HR Analytics: Mastering the
HR Metric”, Kogan Page Publishers, ISBN-0749473924.
2. Winning on HR analytics: Leveraging data for competitive advantage, Ramesh
Soundararajan and Kuldeep Singh, Sage Publication.
3. The Practical Guide to HR Analytics: Using Data to Inform, Transform, and Empower
HR Decisions Paperback, Shonna D. Waters, Valerie N. Streets, Lindsay Mcfarlane,
Rachael Johnson-murray.

Reference book:
1. Human Capital Analytics: How to Harness the Potential of your Organization‟s
Greatest Asset, Boyce Byerly, Gene Pease, and JacFtz-enz.
2. Doing Hr Analytics: A Practitioner‟s Handbook with R Examples, Lyndon, Mr.
Sundmar, Create space Independent Pub.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
CO1 REMEMBERING ENUMERATE the key concepts related to the subject matter.
CO2 UNDERSTANDING DEMONSTRATE experimentation and innovation.

USE thinking & decision making ability beyond the existing

CO3 APPLYING
capabilities and present environment.

ANALYZE the behavioral Patterns of an individual & Map

CO4 ANALYSING
the competency – the audit Perspective.

EXPLAIN the innovative and formulate strategies which

CO5 EVALUATING
enhance innovative skills and Promote Innovation.
FORMULATE the linkage between HR Analytics and
CO6 CREATING
Business Analytics.

Page 164 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING
LEARNING ASSESSMENT TASK
NO. OUTCOME
ACTIVITY
Evaluation of Students on
Improved understanding of Presentation/Case the basis of Presentation,
I various HR Analytics. Study/ Lecture. Assignment Evaluation,
Quiz.
Application Based Evaluation of Students on
Able to identify (research), learning/Case the basis of Application-
II Importance of HR Analytics. Study/Video/Role- Based Activity, Evaluation,
Play/ Lecture. Assignment, Class test.
Presentation/ Evaluation of Students on
Improved Understanding
Video/Case Presentation on Live
III process Strategy Formulation.
Study/Live Project. Project, Assignment.
Presentation/Video/ Evaluation of Students
Able to apply skills in Case based on Research Study
IV Strategy Formulation. Study/Research Presentation, Assignment
Study. Evaluation, Class test.
Presentation/ Evaluation of Students
Thorough Learning from case Video/Case based on Research Study
V
Analysis. Study/Research Presentation, Assignment
Study. Evaluation, Class test.

Page 165 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-II

Name of the Course: CONFLICT & NEGOTIATION Course Code:MBA407
MANAGEMENT
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objectives of this course is to make students aware about the concept of Conflict &
Negotiation Management in organizational context.

Course Outcome: The successful completion of this course shall enable the student to:
CO1:Define the key concepts of the Negotiation.
CO2:Understand he negotiation process, Zone of possible agreement (ZOPA) and Best
alternative to a negotiated agreement (BATNA).
CO3:Understandthe importance of in business negotiations and managing conflicts.
CO4:Understand the logical thinking, communication skills and other prerequisite for
successful business negotiations and handling organizational conflict.
CO5:Understand theoretical concepts along with practical methods of managing and
resolving organizational conflict in the organizational context.

Unit I Contact Hours: 12

Fundamentals of Negotiation: Definition: Introduction to the importance of negotiation, its
importance and Nature of negotiation, negotiation Vs other interactions, Dimensions of
Negotiation, Structure and the prerequisites of successful negotiation, types of negotiation,
Strategy & planning of negotiation, four stage model f negotiation.Case study on related
topics.

Unit II Contact Hours: 12

Negotiation Process:Perception & Preparation for the negotiations, goal setting for the
negotiation, options and criteria for negotiation, role of Communication & Influence in the
negotiation process, identifying BATNA (Best alternative to a negotiated agreement) and
ZOPA (zone of possible agreement) in the negotiation process, Ethics in negotiation,
Agreement.Case study on related topics.

Unit III Contact Hours: 12

Negotiation Styles: Leigh Thompson‟s 5 negotiation mental models, importance of
establishing trust and building a Relationship in Negotiation, Win-win Negotiation, use of
creativity and problem Solving in Negotiations, application of Transactional analysis for
negotiations.Case study on related topics.

Page 166 of 223

Unit IV Contact Hours: 12
Conflict Management: Introducing the concept of conflict management, Definition,
importance and Models of conflict (Process & Structural), Sources of Conflict, analyze the
relationship between conflict & performance in team, Advantages & Disadvantages of
Conflict. Creating conducing climate to resolve the conflict, apply the fundamentals of
conflict management t build teams in the organizations, design the process for conflict
management and create the situations to minimize the conflicts in an organizations.Case study
on related topics.

Unit V Contact Hours: 12

Type of Conflicts: Understanding the importance of developing mechanism to manage
conflicts in the organizations, managing interpersonal and intra personal conflict, and conflict
resolution, dealing with difficult subordinates, boss & colleagues, evaluate the organization
conflict, analyze the techniques to resolve team conflict, creating the strategies to manage
organizational conflict, understand the concept of third party conflict resolution (ADR),
demonstrate the use of third party conflict resolution (ADR). Simulation: Case study on best
business negotiations and conflict management, Role Play.Case study on related topics.

Text Books:
1. Negotiation: Communication for Diverse Settings, Spangle, Michael L. Isenhart, Myra
Warren: (2002) Sage Publications.
2. Negotiation/Harvard Business Essentials. U S A, Harvard Business Publishing
Corporation.

Reference book:
1. How to Conduct Effective Negotiations, Forsyth, Patrick Jaico Publishing House.
2. Managing Workplace Conflicts, Subbulakshmi, V., Hyderabad: ICFAI University
Press.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
CO1 REMEMBERING DESCRIBE the key concepts of the subject matter.
EXPLAIN the negotiation process, Zone of possible
CO2 UNDERSTANDING agreement (ZOPA) and Best alternative to a negotiated
agreement (BATNA).
APPLY the negotiation process, Zone of possible agreement
CO3 APPLYING (ZOPA) and Best alternative to a negotiated agreement
(BATNA) for successful negotiations.
APPRAISE the importance of in business negotiations and
CO4 ANALYSING
managing conflicts.
DEVELOP the logical thinking, communication skills and
CO5 EVALUATING other prerequisite for successful business negotiations and
handling organizational conflict.
COMBINE the theoretical concepts practical methods of
CO6 CREATING managing and resolving organizational conflict and
negotiation styles in the organizational context.

Page 167 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOMES

TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOMES TASKS
ACTIVITY
Evaluation of Students
Discussion&
on the basis of
Improved Knowledge of Presentation/Tour in a
I. Presentation,
Fundamentals of Negotiation. organization/ Case
Assignment Evaluation,
Study/ Lecture.
Quiz.
Evaluation of Students
Application Based
on the basis of
Able to understand the overall learning/Case
II. Application-Based
negotiation process. Study/Video/Role-Play,
Activity, Evaluation,
Lecture.
Assignment, Class test.
Understanding and Application of
III. Presentation/ Video. Quiz, Assignment.
Negotiation Styles.
Evaluation of Students
based on Research
Presentation/
IV. Improved understanding of Study Presentation,
Video/Case
Conflict Management. Assignment Evaluation,
Study/Research Study.
Class test.
Evaluation of Students
Lecturing/ experiential based on Research
Able to Prepare & evaluate type
V. learning /role plays / Study Presentation,
of Conflicts.
case based learnings. Assignment Evaluation,
Class test.

Page 168 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-III

Name of the Course: TECHNICAL ANALYSIS OF FINANCIAL Course Code:MBA408
MARKETS
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective: The objective of this courseis to understand theconcepts, terminologies, frameworks,

tools, techniques and theories of technical analysis taught in the syllabus and also developing an ideal
portfolio of investments with a combination of wide number of securities.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the concepts of Technical analysis.
CO2: Understanding Company Analysis.
CO3: Understand Company Analysis Using Market Information.
CO4: Understand the Trading Strategies.
CO5: Understand Trading Psychology and Risk Management.

Unit I Contact Hours: 12

Introduction to Technical Analysis: Definition and Concept, Price discounts everything, Price
movements are not totally random, Technical Analysis: Basic Assumptions, Strengths and
Weakness of Technical Analysis, Importance of Technical Analysis, Dow Theory -
Introduction, Principles of Dow Theory, Significance of Dow Theory, Problems with Dow
Theory, Constructing and Interpreting Charts and the formation, Evolving a Trading strategy
based on patterns.Case study on related topics.

Unit II Contact Hours: 12

Company Analysis Using Technical Analysis: Understanding various Charts: Bullish Trend,
Bearish Trend, Price Chart, Line Chart, Bar Chart, Japanese Candle Stick Chart, Point and
Figure Chart, Candlestick Patterns - Doji, Harami, Piercing, Engulfing, Morning Star,
Evening Star, Hammer, Inverse Hammer and Hanging Man, Chart Patterns - Support and
Resistance, Reversal Patterns - Head and Shoulder Formation, Inverse Head and Shoulder
Formation, Double Formations, Rounding Patterns, Rectangle Formation, Wedge Formations,
Continuation Patterns - Triangles, Flags and Pennants, Overall Decision Making for Purchase
/ Sale of Share of a Company.Case study on related topics.

Unit III Contact Hours: 12

Company Analysis Using Market Information: Volume and Open Interest, Concept and
Calculation of Oscillators from the data of five years prices, High, Low, Average Price,
Simple Moving Averages, Exponential Moving Averages, Rate of Change Indicators (ROC),
Relative Strength Index, (RSI), Moving Average Convergence and Divergence (MACD).Case
study on related topics.

Page 169 of 223

Unit IV Contact Hours: 12
Trading Strategies: Day Trading, Advantages of Day Trading, Risks Associated with Risk
Day Trading, Strategies for Day Trading, Momentum Trading Strategies, Elliot Wave Theory,
Elliot Wave - Introduction, Fundamental Concept, After Elliott.Case study on related topics.

Unit V Contact Hours: 12

Trading Psychology and Risk Management: Introduction and Components of Risk
Management, Stop Loss, Analyze Reward Risk Ratio, Trail Stop Loss, Booking Profit, Uses
of Stop Loss, Qualities of Successful Trader, Golden Rules of Traders, Do‟s and Don‟ts in
Trading, Rules to Stop Losing Money Choosing the Right Market to Trade, Importance of
Discipline in Trading, Efficient Market Theory.Case study on related topics.

Text Books:
1. Technical Analysis Explained, Fifth Edition: The Successful Investor's Guide to
SpottingFebruary 2014.
2. Technical Analysis Explained: The Successful Investor's Guide to Spotting Investment
Trends and Turning Points Paperback – July 2017.

Reference book:
1. Technical Analysis of Stock Trends Hardcover – Import, 1 August 2001.
2. Technical Analysis for Indian Financial Markets – ShriramNerlekar, Ashish Kelkar.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES

REMEMBER the concepts, terminologies, frameworks, tools,

REMEMBERING techniques and theories of technical analysis taught in the
I
syllabus.

UNDERSTAND the applications of technical analysis and the

UNDERSTANDING various types of charts and the psychology behind a pattern
II
and its formation.
MAKE PRACTICAL USE of the Theories, Models,
APPLYING Principles and Frameworks of technical analysis for estimating
III
market prices of different securities.
ANALYSE and forecast the market prices of securities in
ANALYSING
IV order to take and execute investment decisions.
FORMULATE an ideal portfolio of investments with a
V EVALUATING
combination of wide number of securities.

Page 170 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME
TEACHING AND
UNIT COURSE LEARNING LEARNING ASSESSMENT
NO. OUTCOME ACTIVITY TASK
Discussion Evaluation of Students
Knowledge about the concepts, &Presentation/Tour on the basis of
of concepts of Technical in a organization/ Presentation,
I
analysis. Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Applications of technical Application Based
on the basis of
analysis and the various types of learning/Case
Application-Based
II charts and the psychology behind Study/Video/ Role-
Activity, Evaluation,
a pattern and its formation. Play/ Lecture.
Assignment, Class test.
Improved Understanding Presentation/Video/ Evaluation of Students
Company Analysis Using Market Case Study/Life on Presentation on Life
III
Information. Project. Project, Assignment.
Evaluation of Students
Presentation/Video/
based on Research
Identification and Analysis of Case
Study Presentation,
IV Trading Strategies. Study/Research
Assignment
Study.
Evaluation, Class test.
Evaluation of Students
Improved understanding Trading Presentation/ based on Research
Psychology and Risk Video/Case
V Study Presentation,
Management. Study/Research
Assignment
Study.
Evaluation, Class test.

Page 171 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-III

Name of the Course: CORPORATE FINANCIAL Course Code: MBA409
RESTRUCTURING
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective:The course aims to facilitate understanding of corporate merger and acquisition activity,
restructurings and corporate governance. The focus will be on fundamental concepts of valuation and
analytical tools of corporate finance related to restructuring. It combines applied theoretical approach
with the case study method through detailed analysis of domestic and global restructuring cases.

Course Outcome: On Successful completion of the course the learner will be able:
CO1: Understand basic concepts of Corporate Restructuring.
CO2: Understand the overview of Corporate Finance and Corporate restructuring.
CO3: Understand the Dimensions of Mergers & Acquisitions.
CO4: Understand Valuation Aspects of Corporate Restructuring.
CO5: Understand Corporate Governance Aspects of Restructuring.

Unit I Contact Hours: 12

Basic concepts: Meaning of Corporate Restructuring, Need, Scope, Concept of Internal &
External Restructuring and motives, applications of corporate restructuring.Case study on
related topics.

Unit II Contact Hours: 12

Overview of Corporate Finance and Corporate restructuring: Financial Restructuring &
Divestiture, Funding Options for M&A. Strategic Alliances & Joint Ventures, Employee
Stock Ownership, Going Private & Leveraged Buyouts. Creating Value through Corporate
Restructuring-Corporate Reorganization Strategies-Spin-Offs, Equity Carve-Outs, Target
Stock and Divestures, Financial perspective in restructuring, Reorganization strategies in
corporate organizations, Financial Distress & Bankruptcy, Liquidation, Net Operating Losses,
Sources of Funding & Problem of changing Capital Structure, Strategic and Financial
Sponsors, Pros and cons of different Sponsors, Capital Cash Flows Vs. Equity Cash
Flows.Case study on related topics.

Unit III Contact Hours: 12

Dimensions of Mergers & Acquisitions: Mergers & acquisitions concept, types and process,
Accounting for Mergers & Demergers, Regulatory framework of mergers and acquisitions.
Due diligence for M&A, Cross-Border Mergers & Acquisitions. Take-over and Defense
Tactics Structural Defenses Vs. Non Structural Defenses, Contribution Analysis, Duties of
Board of Directors, Market for Corporate Control.Case study on related topics.

Page 172 of 223

Unit IV Contact Hours: 12
Valuation Aspects of Corporate Restructuring: Methods of payment for M & A and
Calculations of exchangeratio, Fundamental and methods of business valuation, Calculations
of financial synergy and return, Different approaches of valuation - Comparable company &
transaction analysis method, DCF, Real Option method, Equity/Residual Cash Flows,
Adjusted Present Value, Capital/Leveraged Cash Flows, Relative Valuation Analysis,
Sensitivity Analysis, Tables, Developing Break Up Analysis.Case study on related topics.

Unit V Contact Hours: 12

Corporate Governance Aspects of Restructuring: Domestic & International trends relating to
practices pertaining to Corporate Restructuring Reference of Corporate Governance in Indian
compare (Amended) 2013. SEBI Regulations. Listing Agreement etc. Shareholder democracy
in restructuring Pro of investors creditors, role of non-executive directors in restructuring
process, Disclosures and clamare the part of Board of Directors and Inclusion in the Auditors'
Report.Case study on related topics.

Text Books:
1. Corporate Restructuring, Bhagaban Das and DebdasRaskhit, Himalaya Publishing
House,2014.edition III.
2. Financial Management, R. P. Rustagi, Galgotia Publishing,15th edition, 2020.

Reference book:
1. Mergers & Acquisitions, B Rajesh Kumar, TATA McGraw Hill, 8th Edition,2016.
2. Mergers and Acquisitions, Aurora, Shetty and Kale, Oxford University.

COGNITIVE
UNIT COURSE LEARNING OUTCOME
ABILITIES
NO.

DESCRIBE the basic concepts related corporate

I REMEMBERING
restructuring, Mergers & Acquisitions.

EXPLAIN the motivations, decision processes, transaction

execution, and valuation consequences of financial,
II UNDERSTANDING
business, and organizational restructuring by corporate
units.

PERFORM all the required calculations through relevant

III APPLYING
numerical problems.
ANALYZE the situation by calculation of exchange ratio,
IV ANALYSING
financial returns, valuations and others.
EVALUATE impact of corporate financial restructuring
V EVALUATING
on all stakeholders.

Page 173 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING
LEARNING ASSESSMENT TASK
NO. OUTCOME
ACTIVITY
Knowledge about the basic
concepts related corporate Discussion Evaluation of Students
restructuring, Mergers & &Presentation/Tour on the basis of
Acquisitions, Valuation Aspects of in a organization/ Presentation,
I
Corporate Restructuring and Case Study/ Assignment Evaluation,
Corporate Governance Aspects of Lecture. Quiz.
Restructuring.

Evaluation of Students
Application Based
Improved Understanding of the on the basis of
learning/Case
overview of Corporate Finance Application-Based
II Study/Video/Role-
and Corporate restructuring. Activity, Evaluation,
Play/ Lecture.
Assignment, Class test.

Presentation/Video/ Evaluation of Students

Synthetization Dimensions of
Case Study/Life on Presentation on Life
III Mergers & Acquisitions.
Project. Project, Assignment.
Evaluation of Students
Presentation/Video/
Through Understanding of based on Research
Case
Valuation Aspects of Corporate Study Presentation,
IV Study/Research
Restructuring. Assignment Evaluation,
Study.
Class test.
Evaluation of Students
Presentation/Video/
Identify and Analyze the impact of based on Research
Case
V corporate financial restructuring Study Presentation,
Study/Research
on all stakeholders. Assignment Evaluation,
Study.
Class test.

Page 174 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-IV

Name of the Course: E COMMERCE ANALYTICS Course Code: MBA410
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives:The objective of this course is appreciate the major concerns of e-commerce analytics
with the use of models and technology.

Course Outcome: On successful completion of the course the learner will be able to:
CO1: Understand the key concepts in e-commerce analytics.
CO2: Understand the use of methods and techniques for ecommerce analysis.
CO3: Understand visualizing, dash boarding, and reporting ecommerce data and analysis.
CO4: Understand ecommerce analytics data model and technology.
CO5: Understand the marketing and advertising analytics in ecommerce.

Unit I Contact Hours: 12

Ecommerce Analytics: Role of Ecommerce Analytics in Creating Business Value and Driving
Business Growth, The Ecommerce Analytics Value Chain, Identifying and Prioritizing
Demand, Developing an Analytical Plan, Activating the Ecommerce Analytics Environment,
Elements of an Ecommerce Analytics Environment, collecting and Governing Data and
Metadata. Preparing and Wrangling Data, Analyzing, Predicting, Optimizing, and Automating
with Data, Socializing Analytic, Communicating the Economic Impact of Analytics.Case
study on related topics.

Unit II Contact Hours: 12

Methods and Techniques for Ecommerce Analysis: Understanding the Calendar for
Ecommerce Analysis, Storytelling, Tukey‟s Exploratory Data Analysis. Analyzing
Ecommerce Data Using Statistics and Machine Learning. Key Performance Indicators for
Ecommerce: KPI Metrics – Page or Screen Views, Visits or Sessions, Returns, Total Revenue
and Revenue by N, Gross Margin, Lifetime Value, Repeat Visitors/Users/Customers. KPI
Rate Metrics – Conversion Rate, Step Completion Rate, Abandoned Cart Rate, KPI Average
Metrics – Average Order Value. KPI Derivative Metrics – Bounce Rate Percentage of New
Customers (or N Metric), KPI “Per” Metrics – Cost and/or Revenue per Visitor, Revenue per
Customer, Cost per Customer Acquisition.Case study on related topics.

Unit III Contact Hours: 12

Visualizing, Dash boarding, and Reporting Ecommerce Data and Analysis: Understanding
Reporting, Explaining the RASTA Approach to Reporting, Understanding Dash boarding,
Explaining the Liven Approach to Dash boarding, What Data Should I Start With in an
Ecommerce Dashboard?, Understanding Data Visualization, The Process for Data
Visualization, Maximizing Impact with Data Visualization: The Screen Approach and More,
Why Use Data Visualization? Types of Data Visualization.Case study on related topics.

Page 175 of 223

Unit IV Contact Hours: 12
Ecommerce Analytics Data Model and Technology: Understanding the Ecommerce Analytics
Data Model – Facts and Dimensions, Sample Ecommerce Data Model, Understanding the
Inventory Fact, Understanding the Product Fact, Understanding the Order Fact, Understanding
the Order Item Fact, Understanding the customers Fact, Understanding the Customer Order
Fact, Reviewing Common Dimensions and Measures in Ecommerce.Case study on related
topics.

Unit V Contact Hours: 12

Marketing and Advertising Analytics in Ecommerce:Understanding the Shared Goals of
Marketing and Advertising Analysis, Reviewing the Marketing Lifecycle, Understanding
Types of Ecommerce Marketing, Analyzing Marketing and Advertising for Ecommerce, What
Marketing Data Could You Begin to Analyze? Analyzing Behavioral Data: Answering
Business questions with Behavioral Analytics, Understanding Metrics and Key Performance
Indicators for behavioral Analysis, Reviewing types of Ecommerce Behavioral Analysis,
Behavioral Flow Analysis, Shopping Behavior Analysis, content Analysis, In-Page or On-
Screen Behavior Analysis.Case study on related topics.

Text Books:
1. Ecommerce Analytics (2016): Analyze and Improve the Impact of Your Digital
Strategy by Judah Phillips, Pearson FT Press.

Reference book:
1. Judah Phillips (2013) Building a Digital Analytics Organization: Create Value by
Integrating Analytical Processes, Technology, And People into Business Operations,
Pearson FT Press.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES

CO1 REMEMBERING DESCRIBE the key concepts in e-commerce analytics.

DEMONSTRATE the use of analytics to drive profitability

CO2 UNDERSTANDING throughout the organization, and across the entire customer
experience and lifecycle.
SOLVE the unique problems in e-commerce, and transform
CO3 APPLYING
data into better decisions and customer experience.

DISCOVER high-value insights via dashboards and

CO4 ANALYSING
visualization.

DEVELOP analytical approaches to improve ecommerce

marketing and advertising, understand customer behavior,
CO5 EVALUATING increase conversion rates, strengthen loyalty, optimize
merchandising and product mix, streamline transactions,
optimize product mix, and accurately attribute sales.

Page 176 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME
TEACHING
UNIT COURSE LEARNING AND ASSESSMENT
NO. OUTCOME LEARNING TASK
ACTIVITY
Discussion
Evaluation of
&Presentation/To
Improved knowledge the key Students on the basis
ur in a
I concepts in e-commerce analytics. of Presentation,
organization/
Assignment
Case Study/
Evaluation, Quiz.
Lecture.
Insights regarding the use of Application Evaluation of
analytics to drive profitability Based Students on the basis
throughout the organization, and learning/Case of Application-Based
II
across the entire customer Study/Video/ Activity, Evaluation,
experience and lifecycle. Role-Play, Assignment, Class
Lecture. test.
Demonstration of the unique
Presentation/Vid Evaluation of
problems in e-commerce, and
eo/Case Students on
III transform data into better
Study/Life Presentation on Life
decisions and customer
Project. Project, Assignment.
experience.
Evaluation of
Presentation/Vid Students based on
Improved understanding of high-
eo/Case Research Study
IV value insights via dashboards and
Study/Research Presentation,
visualization.
Study. Assignment
Evaluation, Class test.
Identification and implementation
of analytical approaches to
improve ecommerce marketing Evaluation of
Lecturing/ Students based on
and advertising, understand
experiential Research Study
customer behavior, increase
V learning /role Presentation,
conversion rates, strengthen
plays / case based Assignment
loyalty, optimize merchandising Evaluation, Class
learnings.
and product mix, streamline test.
transactions, optimize product
mix, and accurately attribute sales.

Page 177 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-IV

Name of the Course: CYBER LAWS AND SECURITY Course Code: MBA411
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives:The objective of this course is appreciate the application of Cyber law and security.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the Need and Role of cyber law.
CO2: Understandthe security issues in E commerce.
CO3: Understand the concept of Client Server Network Security.
CO4: Understand the Digital & Electronic Signature and its Authentication Electronic
Governance.
CO5: Understandthe Loop-Hole in Law.

Unit I Contact Hours: 12

Historical Background-Need & Role of Cyber Laws Increasing Cyber Crimes and Frauds-
Cyber Laws in India IT Act 2000: Preamble of the Act; Scope and Objectives of the Act;
Important definitions of the Act (Computer, Digital Signature, Originator, Data, Key Pair,
Public Key, Private Key, Secure System, Verify, Subscriber).

Unit II Contact Hours: 12

Security Issues in E-Commerce, Risk Management Approach, Types and Sources of Threats,
Security Tools in E-Commerce. Information Security: Meaning and Basic Principles.

Unit III Contact Hours: 12

Client Server Network Security: Meaning and Advantages. Digital Signatures: Meaning,
Importance and Challenges. Encryption: Meaning, Features and Advantages. Public and
Private Key Infrastructure.

Unit IV Contact Hours: 12

Digital & Electronic Signature and its Authentication Electronic Governance – Electronic
Records – Duties of Subscribers Penalties and AdjudicationCyber Appellate Tribunal-
Offences Miscellaneous ProvisionsAmendments to I.T. Act 2000 Practical Case Laws on
Cyber Laws and Security.

Page 178 of 223

Unit V Contact Hours: 12
Loop-Hole in Law-Cybercrimes and legislations Cyber stalking, Digital Forgery, Hacking,
Cyber terrorism and Fake online presence, Phishing

Text Books:
1. Li Ping Chu, O'Reilly Media (2016) Data Science for Modern Manufacturing.
2. Rajesh Agnihotri, Samuel, (2016) New Industry 4.0 Data Analytics.

Reference book:
1. Advances in Business, Operations, and Product Analytics: Cutting Edge Cases from
Finance to Manufacturing to Healthcare (FT Press Analytics) by Matthew J. Drake.

CO# COGNITIVE ABILITIES COURSE OUTCOMES

ENUMERATE the key concepts of Client Server Network
CO1 REMEMBERING
Security.

CO2 UNDERSTANDING DISCUSS the Loop-Hole in Law-Cybercrimes.

DEMONSTRATE the practical applications of Digital &

CO3 APPLYING Electronic Signature and its Authentication Electronic
Governance.

CO4 ANALYSING EXAMINE the Security Issues in E-Commerce.

CO5 EVALUATING EXPLAIN the applications of cyber law in real business

scenario.

Page 179 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME
TEACHING AND
UNIT COURSE LEARNING LEARNING ASSESSMENT
NO. OUTCOMES
ACTIVITY TASK
Evaluation of Students
Discussion
on the basis of
Improved knowledge of the &Presentation/Tour in
Presentation,
I Need & Role of Cyber Laws a organization/ Case
Assignment
Study/ Lecture.
Evaluation, Quiz.
Evaluation of Students
Application Based on the basis of
Insights regarding the
learning/Case Application-Based
Security Issues in E-
II Study/Video/Role- Activity, Evaluation,
Commerce.
Play, Lecture. Assignment, Class
test.
Improved understanding Evaluation of Students
practical applications of Presentation/Video/Ca on Presentation on
III Client Server Network se Study/Life Project. Life Project,
Security. Assignment.
Evaluation of Students
Demonstration the Digital & Presentation/Video/Ca based on Research
Electronic Signature and its se Study/Research Study Presentation,
IV Authentication Electronic
Governance Study. Assignment
Evaluation, Class test.
Evaluation of
Identification and Students based on
Lecturing/
implementation of the Research Study
experiential learning
V applications of Loop-Hole in Presentation,
/role plays / case
Law-Cybercrimes and Assignment
based learnings. Evaluation, Class
legislations Cyber stalking
test.

Page 180 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-V

Name of the Course: RISK MANAGEMENT IN BANKS AND Course Code:MBA412
DERIVATIVES
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objective of this course is to explore various risk management issues and
mechanism to deal with risk management in banks.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the concept of Risk Management in Banks.
CO2: Understand fundamentals of derivative instruments.
CO3: Understand of mechanism of F&O Segments and its implication for retail investors.
CO4: Understand the Fundamentals of Futures.
CO5: UnderstandConditional applications of Swaps.

Unit I Contact Hours: 12

Risk Management in Banks: Basel Framework, Customer Risk Categorization (CRC), NPA
Provisioning Norms.Case study on related topics.

Unit II Contact Hours: 12

Derivatives: Overview, Type of Derivative Contracts: Forwards, Futures, Options & Swap,
Role of Derivatives in Hedging, Speculation & Arbitrage.Case study on related topics.

Unit III Contact Hours: 12

Option Contracts: Option Terminology, Options Payoffs, Application of Payoffs Pricing of
Options: Variables affecting Price of Options, Binomial Model and Black-Scholes Model for
Option Pricing Option Greeks: Delta, Gamma, Theta, Vega & Rho.Case study on related
topics.

Unit IV Contact Hours: 12

Fundamentals of Futures: Difference between Forward & Futures, Comparison between
Futures and Options, Futures Terminology, Margins, Daily Mark-to-Market and Final
Settlement, Payoff Matrix from Futures, Hedging with Futures.Case study on related topics.

Unit V Contact Hours: 12

Swaps: Interest Rate Swaps, Currency Swaps, Utility and Functioning of Swaps, Bank‟s Role
in facilitating Swaps Credit Derivatives: Credit Risk & Rating, Collateralized Debt
Obligations (CDO), Credit Default Swaps (CDS), Valuation of CDS.Case study on related
topics.

Page 181 of 223

Text Book:
1. Hull, J. C. (2018) Options, futures, and other derivatives. Pearson Education India.

Reference books:
1. Gupta S. L. Financial Derivatives. New Delhi: Prentice Hall of India Limited.
2. Hirsa, A., &Neftci, S. N. An introduction to the mathematics of financial derivatives
Academic Press.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the basic concepts related to Risk Management
CO.1 REMEMBERING
in banks.

CO.2 UNDERSTANDING EXPLAIN in detail the types of Derivative Contracts.

UNDERSTAND Option Contracts pricing and apply the

CO.3 APPLYING
understanding in the simulated virtual trading platform.

ANALYZE and offer optimum solutions in the cases of

CO.4 ANALYSING
Fundamentals of Futures.

EVALUATE the various derivative strategies for their

CO.5 EVALUATING
application in different Swap contracts.

Page 182 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOMES

UNIT COURSE LEARNING TEACHING AND

LEARNING ASSESSMENT TASKS
NO. OUTCOMES
ACTIVITY
Discussion & Evaluation of Students on
Improved Knowledge of the Risk Presentation/Tour in the basis of Presentation,
I. Management in Banks. a organization/ Case Assignment Evaluation,
Study/ Lecture. Quiz.
Application Based Evaluation of Students on
Improved Understanding of the
learning/Case the basis of Application-
II. dimensions of fundamentals of
Study/Video/Role- Based Activity, Evaluation,
derivative instruments.
Play, Lecture. Assignment, Class test.
Demonstration of various
mechanism of F&O Segments
III. and its implication for retail
Presentation/ Video. Quiz, Assignment.
investors.
Presentation/ Evaluation of Students
Improved understanding of the
Video/Case based on Research Study
IV. concept of Fundamentals of
Study/Research Presentation, Assignment
Futures.
Study. Evaluation, Class test.
Lecturing/ Evaluation of Students based
Knowledge of approaches to
experiential learning on Research Study
V. reorient the Conditional
/role plays / case Presentation, Assignment
applications of Swaps.
based learnings. Evaluation, Class test.

Page 183 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-V

Name of the Course: RURAL BANKING AND MICROFINANCE Course Code:MBA413
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objective of this course is to provide a thorough knowledge of the concept of Rural
Banking and microfinance and how rural banking and microfinance institutions work, including the
operational aspects of an SHG/ MFI.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the concept of Organization of Rural Credit in India.
CO2: Understand RBI guidelines for the financing of agriculture by commercial banks.
CO3: Understand Perspectives of Microfinance.
CO4: Understand Microfinance Delivery Methodologies.
CO5: Understand SHG-Bank Linkage Programme.

Unit I Contact Hours: 12

Organization of Rural Credit in India, Sources of credit for Indian Farmers, Credit delivery
mechanism in rural finance: Multi agency approach. Rural cooperative credit societies. Long-
term rural credit: cooperative agriculture and rural development banks (CARDBS), Evolution
of Micro Finance Institutions in India.Case study on related topics.

Unit II Contact Hours: 12

Banks and Rural credit Commercial banks and rural development, RBI guidelines for the
financing of agriculture by commercial banks, Lead bank scheme, Regional Rural Banks
(RRBs): introduction , progress and evaluation of RRBs, NABARD: its functions and role in
rural credit.Case study on related topics.

Unit III Contact Hours: 12

Perspectives of Microfinance: Microfinance, Need of Microfinance, Evolution and Character
of Microfinance in India, Microfinance Product Portfolio, Key Principles of Microfinance,
Dilemmas in Contemporary Microfinance Functioning, Microfinance as a Tool for
Development and inclusive growth of India.Case study on related topics.

Unit IV Contact Hours: 12

Microfinance Delivery Methodologies: Self Help Group Model, Federated Self Help Group
Model, Association Model, Community Banking Model, Grameen Bank Model, Cooperative /
Mutually Aided Cooperative Model, Rotating Savings and Credit Association (ROSCA),
Non-Banking Finance Company (NBFC) Model.Case study on related topics.

Page 184 of 223

Unit V Contact Hours: 12
SHG-Bank Linkage Programme: Overview, Evolution, Need, Models of Linkage between
Banks and Self-Help Groups, Impact, Progress, Promotional Initiatives, Issues in SHG – Bank
Linkage Programme, Challenges.Operational aspects of Micro Finance Accounting and
Financial Reporting, Financial Analysis, Revenue Model, Operating Costs and Efficiency,
Products and Services, Risk Management, Credit Bureaus and Credit Scoring.Case study on
related topics.

Text Books:
1. Indian Institute of Banking and Finance. (2018). Micro-Finance: Perspectives and
Operations; Macmillan India Limited.
2. Panda D. K. (2016). Understanding Microfinance; Wiley India Publication.

Reference book:
1. Rhyne, E. (2009). Edition I. Microfinance for Bankers and Investors: Understanding
the Opportunities and Challenges of the Market at the Bottom of the Pyramid. Tata
McGraw Hill Publication, New Delhi.
2. Kanhaiya Singh (2015), Micro Finance, Vikas Publishing House.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
RECALL the key concepts of the Organization of Rural
CO.1 REMEMBERING
Credit in India.

EXPLAIN the fundamental changes in banking and

CO.2 UNDERSTANDING
financial markets as financial institutions.

DEMONSTRATE the skills and knowledge required to

CO.3 APPLYING understand and Need based pitching of the financial
Products to the targeted customers.

OUTLINE the growth & service offerings of wealth

CO.4 ANALYSING
management in global & Indian context.

ASSESS the customer touch-points and customer-buying

CO.5 EVALUATING
journey for financial services.

Page 185 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOMES

TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOMES TASKS
ACTIVITY
Discussion & Evaluation of Students
Improved Knowledge of the on the basis of
Presentation/Tour in
I. Organization of Rural Credit Presentation,
a organization/ Case
in India. Assignment
Study/ Lecture. Evaluation, Quiz.
Improved Understanding of Evaluation of Students
Application Based on the basis of
the dimensions of RBI
learning/Case Application-Based
II. guidelines for the financing
Study/Video/Role- Activity, Evaluation,
of agriculture by
Play/Lecture. Assignment, Class
commercial banks. test.
Synthetization Perspectives Presentation/
III. Video/Case study / Quiz, Assignment.
of Microfinance.
Research Study.
Evaluation of
Students based on
Improved Awareness of the Presentation/ Research Study
IV. Microfinance Delivery Video/Case Presentation,
Methodologies. Study/Research Study. Assignment
Evaluation, Class
test.
Lecturing/ Evaluation of Students
Knowledge of approaches to based on Research
experiential learning
V. reorient the SHG-Bank Linkage Study Presentation,
/role plays / case
Programme. Assignment
based learnings. Evaluation, Class test.

Page 186 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-VI

Name of the Course: PHARMACEUTICAL IMPORT AND Course Code:MBA414
EXPORT
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective: The objective of this course is make students aware about the overall process of Import
and export by the pharma industry.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the significance of procedures and documentation in international trade.
CO2: Understand the process of export order.
CO3: Understand the methods of payment in international trade.
CO4: Understand export promotion schemes in India with respect to pharma and health care.
CO5: Understand regulations for international Trade.

Unit I Contact Hours: 12

Identification of pharmaceutical market; market behaviour; physician prescribing habits;
patient motivation market analysis, Significance of procedures and documentation in
international trade:Procedures and documentation as trade barriers; WTO provisions; Aligned
Documentation System (ADS); official machinery for trade procedures and documentation;
ITC(HS classification System; Role of ICC; INCOTERMS; nature of export/trading
houses.Case study on related topics.

Unit II Contact Hours: 12

Export order processing:Policy Relating to Pharmaceutical Industry Export contract; export
price quotations; shipping and custom clearance of export and import cargo; central excise
clearance; main export and import documents; Role of forwarding agents; cargo insurance and
claim procedure.Case study on related topics.

Unit III Contact Hours: 12

Methods of payment in international trade:Documentary collection of export bills; UCPDC
guidelines; realization of export proceeds – provisions of RBI‟s Exchange Control Manual;
pre-shipment and post-shipment finance; role of EXIM bank and ECGC in India.Case study
on related topics.

Unit IV Contact Hours: 12

Major export promotion schemes in India:Competitive Practices: Economic and Competitive
Aspects of the Pharmaceutical Industry
EPCGS, duty exemption scheme; DEPB scheme; SIL; facility for deemed exports; Export
promoting institution‟s –role of export promotion councils, commodity boards and ITPO.Case
study on related topics.

Unit V Contact Hours: 12

Regulations for International Trade:Clinical trials: Definition, Phase I, Phase II, Phase III and
Phase IV studies, design documentation, presentation and interpretation, Major laws

Page 187 of 223

governing India‟s export import trade-Foreign Trade (Development & Regulation) Act, Pre-
shipment Inspection & Quality Control Act, 1963 & Customs Act, 1962; Foreign Exchange
Management Act, 2000.Case study on related topics.

Text Books:
1. Export Import Procedures & Documentation by Dr.Kushpat S. Jain, HPH, 2010.
2. Export Marketing by B. S. Rathor& J. S. Rathor, HPH, , 2006.
3. Export Management by T. A.S. Balagopal, HPH, 18th Revised Edition, 2006.

Reference book:
1. Export Procedures and Documentation by M.D. Jitendra, Rajat Publications, Delhi.
2. Export Markets and Foreign Trade Management by PervinWadia, Kanishka
Publications, New Delhi.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES
DEFINE the various concepts related to import and export
CO1 REMEMBERING
procedure.

DISCUSS various steps involved in export procedures of

CO2 UNDERSTANDING
pharmaceutical product.
IDENTIFY the international market for pharmaceutical
APPLYING
CO3 product.
ANALYZE different payments methods used in
ANALYSING
CO4 international trade.
DETERMINE various rules and regulations related to
CO5 EVALUATING
export procedures of pharmaceutical product.

CO6 CREATING Choose right product for the right International market.

Page 188 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOME TASK
ACTIVITY
Evaluation of Students
Discussion &
Knowledge about the procedures on the basis of
Presentation/Tour in
and documentation in Presentation,
I a organization/ Case
international trade. Assignment
Study/ Lecture.
Evaluation, Quiz.
Evaluation of Students
Application Based on the basis of
Improved understanding about the learning/Case Application-Based
II overall process of export order. Study/Video/Role- Activity, Evaluation,
Play, Lecture. Assignment, Class
test.
Presentation/
Analysis of the Methods of
Video/Role play Quiz, Assignment.
III payment in international trade.
/lecture.
Evaluation of Students
Presentation/
Analysis of various export based on Research
Video/Case
promotion schemes in India with Study Presentation,
IV Study/Research
respect to pharma and health care. Assignment
Study.
Evaluation, Class test.
Evaluation of Students
Presentation/
Improved understanding of based on Research
Video/Case
V Regulations for International Study Presentation,
Study/Research
Trade. Assignment
Study.
Evaluation, Class test.

Page 189 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-VI

Name of the Course: INFORMATION TECHNOLOGY IN Course Code:MBA415
PHARMA AND HEALTHCARE
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective: The objective of this course is acquaint the students regarding the role of information
technology in pharma and Health care.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the different types of information required in pharma and Healthcare
system.
CO2: Understand the different types of Networks and structure require to establish
computerize system in daily operations.
CO3: Understand the different Integrated Health information Systems used by different
Pharma and Healthcare companies.
CO4: Understand the process to maintain an electronic record, its analysis, and Presentation
for decision making.
CO5: Understand the various components require to develop Hospital Information System
(HIS).

Unit I Contact Hours: 12

Introduction to information:Scope, Components of hardware and software, Health Care
Informatics: Introduction, Standardized languages in practice. Health IT Architecture:
Information Technology architecture models in healthcare organizations, Service-oriented
structures. Concept of biosignal processing and Medical Imaging.Case study on related topics.

Unit II Contact Hours: 12

IT Structure:Computer Networks-LAN, WAN, ISDN, VSAT. The Internet-structure, role in
Medicine. Mobile IT device in healthcare. Telemedicine and applications-Architecture of
major telemedicine systems in India. Information compression, storage and transmission
standards, wireless telemetry.Case study on related topics.

Unit III Contact Hours: 12

Regulations & Standards: Necessity of standards for electronic health, security issues, cyber
laws, ethical and medico legal issues in patient information exchange. Healthcare Information
Regulations& Standards: Legal Aspects of Managing Health information, Health records and
Privacy, Health Level standards-HL7. Integrated Health information Systems.Case study on
related topics.

Page 190 of 223

Unit IV Contact Hours: 12
Introduction to medical databases: Electronic Medical Record, Electronic Health Record.
National and International regulation. Data collection, Data analysis, Data presentation in
Medical systems. Systems Implementation and Integration, Interface Engine. Patient
registries/patient portals/Health information exchange.Case study on related topics.

Unit V Contact Hours: 12

Hospital Information System:Definition, Structure and Application, system Advantages.
Nursing Informatics, Automated clinical laboratory systems. Pharmacy information system.
Electronic Health – overview, implementation of various systems.Case study on related
topics.

Text Books:
1. Kenneth C. Laudon (2016, 14 edition) Management Information Systems, Pearson
education India.
2. Robert G. Murdick (1984, 3rd edition) Information Systems for Modern Management
Prentice hall.

Reference book:
1. Fundamentals of Information Systems, Second Edition by Ralph M. Stair and George
Walter Reynolds.
2. Management Information system “Jayadevan”.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES
IDENTIFY the different types of information required in
CO1 REMEMBERING pharma and Healthcare system.

DESCRIBE the different types of Networks and structure

UNDERSTANDING require to establish computerize system in daily operations.
CO2
IDENTIFY the different Integrated Health information
CO3 APPLYING Systems used by different Pharma and Healthcare
companies.
SIMPLIFY the process to maintain an electronic record, its
ANALYSING
CO4 analysis, and Presentation for decision making.
DETERMINE the various components require to develop
CO5 EVALUATING Hospital Information System (HIS).

DEVELOP architecture for routine business activities in

CO6 CREATING
pharma and healthcare sector.

Page 191 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING
UNIT AND ASSESSMENT
COURSE LEARNING OUTCOME
NO. LEARNING TASK
ACTIVITY
Discussion & Evaluation of Students
Knowledge about the key concepts of Presentation/Tour on the basis of
Information technology in health care in a organization/ Presentation,
I
and Pharma. Case Study/ Assignment
Lecture. Evaluation, Quiz.
Application Evaluation of Students
Based on the basis of
Improved understanding about the learning/Case Application-Based
II Networks and structure in health care. Study/ Activity, Evaluation,
Video/Role-Play, Assignment, Class
Lecture. test.
Analysis of the different Integrated Presentation/
Health information Systems used in Video/Role play Quiz, Assignment.
III
industries. /lecture.
Evaluation of Students
Analysis and application of process to Presentation/
based on Research
maintain an electronic record, its Video/Case
Study Presentation,
IV analysis, and Presentation for decision Study/Research
Assignment
making. Study.
Evaluation, Class test.
Evaluation of Students
Presentation/
based on Research
Improved Application and working on Video/Case
V Study Presentation,
Hospital Information System. Study/Research
Assignment
Study.
Evaluation, Class test.

Page 192 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-VII

Name of the Course: GLOBAL STRATEGIC MANAGEMENT Course Code:MBA416
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objective of this course is appreciate the major concerns and strategies of
international businesses.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand various typologies for strategies to be used in international business.
CO2: Gain insights regarding the strategic management process to be applied at the
international level.
CO3: Understand the basis for gaining competitive advantage at international level for
organizations.
CO4: Understand the Overall concept of strategic alliances.
CO5: Identify and implement International strategies.

Unit I Contact Hours: 12

Introduction to Global Strategic Management: benefits and risks of single country strategy,
dimensions of global strategy, motives and reasons for internationalization of firms, basic
components of global strategy, drivers for global strategic perspectives, competing pressures
for Cost Reductions & Local Responsiveness, value creation in business.Case study on related
topics.

Unit II Contact Hours: 12

Strategic Planning for international business: International strategic management process;
Approaches in formulating and implementing strategy; developing a strategic planning model
for MNCs; Global strategy framework, Sources of competitive advantage of global
companies.Case study on related topics.

Unit III Contact Hours: 12

Competitive Strategies for International Business: Strategic roles of subsidiaries – types of
subsidiary level strategies, and roles of corporate parent; Entry Decisions for International
Business; Timing of Entry, Mode of entry in Foreign Market advantages and disadvantages
and, risks vs control.Case study on related topics.

Unit IV Contact Hours: 12

Strategic Alliances: Motives for strategic global alliances; strategic value of an alliance;
partner analysis; Selection & Structure of Strategic Alliance; criteria for successful alliances;,
Advantages of Strategic Alliances, Disadvantages of Strategic Alliances.Case study on related
topics.

Page 193 of 223

Unit V Contact Hours: 12
International strategies-Implementation:selection of foreign market, implementation through
structure culture and leadership, global strategy structure relationshipInternational strategies-
Control : Control Systems and Incentives-Type of Control Systems, Incentive Systems for
control; Role of legal structure in controlling; designing an effective monitoring and control
system, ethical management in MNCs.Case study on related topics.

Text Books:
1. Deresky, H., (2013, 8th edition), International Management-Managing across borders
and cultures, PHI New Delhi.
2. Lasserre, P., (2017, 4th edition), Global Strategic Management, Palgrave MacMillan,
Hampshire.

Reference book:
1. Cullen J. B., Multinational Management – A Strategic Approach, South-Western,
Ohio.
2. Sindhwani T. N., The Global Business Game – A Strategic Perspective, MacMillan,
New Delhi.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the key terms associated with Global strategic
CO1 REMEMBERING
management.
CO2 UNDERSTANDING UNDERSTAND Strategic Planning for international business.
DEMONSTRATE an understanding of various typologies for
CO3 APPLYING
strategies to be used in international business.
EXAMINE the International strategies with respectselection of
CO4 ANALYSING foreign market, implementation through structure culture and
leadership.
CO5 EVALUATING EXPLAIN the - Overall concept of strategic alliances.

Page 194 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOMES
TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOMES TASKS
ACTIVITY
Evaluation of Students
Discussion&
Improved Knowledge of concept of on the basis of
Presentation/Tour in a
I. major concerns and strategies of Presentation,
organization/ Case
international businesses. Assignment
Study/ Lecture.
Evaluation, Quiz.
Evaluation of Students
Application Based
Insights regarding the strategic on the basis of
learning/Case
II. management process to be applied at Application-Based
Study/Video/Role-Play,
the international level. Activity, Evaluation,
Lecture.
Assignment, Class test.
Demonstration of basis for gaining
III. competitive advantage at Presentation/ Video. Quiz, Assignment.
international level for organizations.
Evaluation of
Students based on
Research Study
Improved understanding of Overall Presentation/
IV. Presentation,
concept of strategic alliances. Video/Case
Assignment
Study/Research Study.
Evaluation, Class
test.
Evaluation of Students
Lecturing/ experiential based on Research
Identification and implementation of
V. learning /role plays / Study Presentation,
International strategies.
case based learnings. Assignment
Evaluation, Class test.

Page 195 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-VII

Name of the Course: INTERNATIONAL TREATIES AND Course Code:MBA417
CONVENTIONS
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The Objective of this course is to acquaint the students to have an understanding about the
international treaties and conventions. In international business context.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the concept of development of treaties.
CO2: Understand the dimensions of international treaties and conventions.
CO3: Understand the implications of General principles, equity, judicial decisions, and highly
qualified publicists.
CO4: Understand the concept of Conflicts between statutes and treaties.
CO5: Understand the constitutional power to terminate treaties.

Unit I Contact Hours: 12

The making of treaties: Entangled treaty and custom, Methods of expressing consent to be
bound, Unilateral statements, Non-binding agreements, “Object and purpose” of a treaty,
International Treaties: Features and Importance The Vienna Convention on the Law of
Treaties.Case study on related topics.

Unit II Contact Hours: 12

The observance, interpretation, and application of treaties Internal law, Interpretation, Rights
and obligations of third states, Invalidity and violation of treaties Generally, Error, fraud,
corruption and coercion, Ultra vires treaties, Breach ,War between the contracting parties
,Termination by consent, State succession “German Court: No Airline Shoot downs”.Case
study on related topics.

Unit III Contact Hours: 12

General principles, equity, judicial decisions, and highly qualified publicists The broad
expanse of general principles ,Considerations of equity and humanity ,Judicial decisions
,International law scholars, Declarations and resolutions of international organizations Limits
of Law, Prerogatives of Power.Case study on related topics.

Unit IV Contact Hours: 12

Conflicts between statutes and treaties General principles, The last-in-time doctrine “The
Legality of Using Force,” Constitutional limits on treaties Federalism and other constitutional
prohibitions ,Self-executing and non-self-executing treaties, Limitations concerning subject
matter, Interpretation and amendment, “Texas Executes Mexican Despite Objection”.Case
study on related topics.

Page 196 of 223

Unit V Contact Hours: 12
The constitutional power to terminate treaties General principles ,The ABM Treaty Goldwater
v. Carter, Statehood and recognition What is a state, Termination of recognition, Criteria,
necessity and effect of recognition “The World Courts Non-Opinion,” International Treaties
and Conventions on Intellectual Property a)The Paris Convention for the Protection of
Industrial Property b)The Berne Convention for the Protection of Literary and Artistic Works
Implementation of international law in India: role of judiciary.Case study on related topics.

Text Books:
1. Vienna Convention on the Law of Treaties (VCLT).
2. Harris, Cases and Materials on International Law(1998, 5th edition ).

Reference book:
1. Aust, Modern Treaty Law and Practice.
2. Jennings and Watts, Oppenheim's International Law, Volume 1, Parts 2-4, Ch.14.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES

DESCRIBE the major theories, concepts, terms, models,

CO1 REMEMBERING
frameworks and research findings information oftreaties.

EXPLAIN the implications of observance, interpretation, and

CO2 UNDERSTANDING
application of treaties.

MAKE USE OF the General principles, equity, judicial

CO3 APPLYING
decisions, and highly qualified publicists.

DECONSTRUCT the role of Conflicts between statutes and

CO4 ANALYSING
treaties.

FORMULATE approaches to constitutional power to

CO5 EVALUATING
terminate treaties organizational goals.

Page 197 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOMES

TEACHING AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOMES TASKS
ACTIVITY
Evaluation of
Discussion& Students on the
Improved Knowledge of the
Presentation/Tour in basis of
I. concept of development of
a organization/ Case Presentation,
treaties.
Study/ Lecture. Assignment
Evaluation, Quiz.
Evaluation of
Students on the
Application Based basis of
Able to differentiate the
learning/Case Application-Based
II. dimensions of international
Study/Video/Role- Activity,
treaties and conventions.
Play, Lecture. Evaluation,
Assignment, Class
test.
Demonstration of various
Theories, Models, Principles and
III. Frameworks of equity, judicial Presentation/ Video. Quiz, Assignment.
decisions, and highly qualified
publicists.
Evaluation of
Students based on
Presentation/
Research Study
Improved understanding of the Video/Case
IV. Presentation,
concept of Conflicts between Study/Research
Assignment
statutes and treaties. Study.
Evaluation, Class
test.
Evaluation of
Lecturing/ Students based on
Knowledge of approaches to Research Study
experiential learning
V. reorient the constitutional power Presentation,
/role plays / case
to terminate treaties. Assignment
based learnings. Evaluation, Class
test.

Page 198 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-VIII

Name of the Course: SIX SIGMA FOR OPERATIONS Course Code:MBA418
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective: The objective of this course is make student aware about the overall process of six sigma
implementation in Practical Business Problems.

CourseOutcome: On Successful completion of the course the learner will be able to:
CO1: Understand the Key Concepts and Definitions associated with Quality Management,
Six Sigma and Process of Six Sigma.
CO2: Understand the six-sigma philosophy along with understanding of 7 QC Tools.
CO3: Understand the change due to Six Sigma Implementation and Application of Six Sigma
tools in new settings.
CO4: Understand use of Six Sigma for services performance improvement and strengthening
the Organizational Structures.
CO5: Understand control chart to use for given set of data and ROSS (Return on Six Sigma).
CO6: Understand a Case for Business Models in Different Industries/Proposing a Strategy by
studying the cases of Successful Six Sigma Implementation.

Unit I Contact Hours: 12

Introduction to Lean Six Sigma: History of Quality (Key Concepts by Quality Guru- Deming,
Juran, Crosby, Ishikawa, Taguchi etc.), History of Continuous Improvement, Evolution of Six
Sigma, Defining Six Sigma - philosophy and objectives, Six Sigma Principles and Focus
Area, Value of Six Sigma. DMAIC Process.Case study on related topics.

Unit II Contact Hours: 12

DEFINE and MEASURE PHASE: DEFINE - Six Sigma Project Identification, Selection and
Definition, Project Charter and Monitoring, Process characteristics and analysis, Process
Mapping: SIPOC- Suppliers - Inputs - Process - Outputs - Customers. MEASURE - Data
Collection and Summarization, Measurement systems: Fundamentals, Accuracy, Precision,
Discrimination, R&R Studies, Linearity,Process Stability, Fundamentals of statistics:
Probability theory. Process capability analysis: Key Concepts, Measures and Indices, Non-
normal process capability analysis.Case study on related topics.

Page 199 of 223

Unit III Contact Hours: 12
ANALYZE and IMPROVE PHASE: ANALYZE - Hypothesis testing: Fundamentals, Single
Population Test, Two Population Test. Correlation and Regression Analysis, Regression
Analysis: Model Validation. Introduction to One-Way ANOVA, Two-Way ANOVA, Multi-
vari Analysis, Failure Mode Effect Analysis (FMEA) IMPROVE - Introduction to Design of
Experiment, Randomized Block Design, Factorial Design, Fractional Factorial Design,
Taguchi Method: Key Concepts and Illustrative Application.Case study on related topics.

Unit IV Contact Hours: 12

CONTROL PHASE: Seven QC Tools, Statistical Process Control: Key Concepts, Control
Charts for Variables, Operating Characteristic (OC) Curve for Variable Control charts.
Statistical Process Control: Control Charts for Attributes, Operating Characteristic (OC)
Curve for Attribute Control charts. Acceptance Sampling: Key Concepts, Design of
Acceptance Sampling Plans for Attributes, Design of Acceptance Sampling Plans for
Variables, Return on Six Sigma - ROSS.Case study on related topics.

Unit V Contact Hours: 12

Six Sigma Implementation Challenges: Design for Six Sigma (DFSS): DMADV, DMADOV,
DFX Six Sigma Team Management: Composition and Layers, Six Sigma: Case study and
Applications, Overview of Lean Six Sigma, critical Success Factors in Implementation of Six
Sigma.Case study on related topics.

Text Books:
1. Daniel J. ZrymiakGovindarajanRamu Roderick A. Munro(2017, 2nd edition ), The
Certified Six Sigma Green Belt Handbook.
2. Hemant Urdhwareshe,(2011, 1st edition) Six Sigma for Business Excellence:
Approach, Tools and Applications, Pearson Education.

Reference book:
1. Montgomery, D C. Statistical Quality Control: A modern introduction, Wiley.
2. Forrest W. Breyfogle III, Implementing Six Sigma, John Wiley & Sons.

Page 200 of 223

 COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the Key Concepts and Definitions associated with
CO1 REMEMBERING Quality Management, Six Sigma and Process of Six Sigma.
SUMMARIZE the six-sigma philosophy along with
CO2 UNDERSTANDING
understanding of 7 QC Tools.
PREDICT the change due to Six Sigma Implementation and
CO3 APPLYING
Application of Six Sigma tools in new settings.
APPRECIATE use of Six Sigma for services performance
CO4 ANALYSING
improvement and strengthening the Organizational Structures.
DECIDE control chart to use for given set of data and ROSS
CO5 EVALUATING
(Return on Six Sigma).
CREATING a Case for Business Models in Different
CO6 CREATING Industries/Proposing a Strategy by Studying the cases of
Successful Six Sigma Implementation.

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING AND
UNIT COURSE LEARNING
LEARNING ASSESSMENT TASK
NO. OUTCOME
ACTIVITY
Improved knowledge of key Discussion &
Quiz, Assignments,
concepts of Quality Management, Presentation/Tour in a
Software-based exercises,
I Six Sigma and Process of Six organization/ Case
Written tests.
Sigma. Study/ Lecture.
Evaluation of Students on
Hands on working knowledge of Application Based
the basis of Application-
different six-sigma philosophy learning/Case
Based Activity, Evaluation,
II along with understanding of 7 QC Study/Video/Role-
Assignment, Class test,
Tools. Play, Lecture.
Quiz.
Improved understanding of Lectures,
change due to Six Sigma Laboratory/Practical
Implementation and Application sessions, Exercises Quiz, Assignment.
III
of Six Sigma tools in new with data sets, Case
settings. method.
Lectures, Evaluation of Students
Practical knowledge to use
Laboratory/Practical based on Research Study
control chart to use for given set
sessions, Exercises Presentation, Assignment
IV of data and ROSS (Return on Six
with data sets, Case Evaluation, Class test.
Sigma).
method. Quiz.
Lectures, Evaluation of Students
Improved knowledge of Six Laboratory/Practical based on Research Study
Sigma Implementation sessions, Exercises Presentation, Assignment
V
Challenges. with data sets, Case Evaluation, Class test.
method. Quiz.

Page 201 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-VIII

Name of the Course: INDUSTRY 4.0 Course Code:MBA419
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective: The objective of this course is to outlines the key technologies driving this revolution,
discusses the major impacts on governments, businesses, civil society and individuals, and offers bold
ideas for what can be done to shape a better future for all.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand industrial revolutions and its different aspects.
CO2: Understand the role of technology pillars of Industry 4.0.
CO3: Understand the use of data in effective decision making.
CO4: Understand the need of cyber physical system for sustainable competitive advantage.
CO5: Understand the challenges faced by various industries in full fledge implementation of
Industry 4.0.

Unit I Contact Hours: 12

Decoding Various Aspects of Industrial Revolutions :The 4th Industrial Revolution: The
Various Industrial Revolutions, Japanese vs. Western approach for manufacturing excellence,
Introduction to Industry 4.0, Overview on Mechatronics, Sensing and Actuation,
Communication and Networking, Digitalization and the Networked Economy, Drivers,
Enablers, Compelling Forces and Challenges for Industry 4.0, The Journey so far:
Developments of Industry 4.0 in developed countries. Comparison of Industry 4.0 Factory and
Today's Factory, Developments in Industrial revolution, its impact on governments,
businesses, civil society and individuals, and offers bold ideas.Case study on related topics.

Unit II Contact Hours: 12

Way to Fourth Industrial Revolution: Features and uniqueness of the Cyber-physical Systems,
Introduction to Pillars of Industry 4.0, Collaborative Platform and Product Lifecycle
Management, Manufacturing as a Administration, Horizontal and Vertical Integration. Smart
Factory, Smart Manufacturing, Smart Devices and Products, Smart Logistics, Smart Cities.
Internet of Things (IoT) & Industrial Internet of Things (IoT) and Introduction to llot layers,
Overview of Reference Architectural Model Industrie 4.0 (RAMI 4.0), Internet of
Services.Case study on related topics.

Page 202 of 223

Unit III Contact Hours: 12
Data and Analytics:Resource-based view of a firm and importance of data as a new resource
for organizations, Big data analytics (BDA) and significance of V's of big data. Overview of
Software Defined Network (SDN), Harnessing and sharing knowledge in organizations, Four
types of Analytics: Descriptive, Diagnostics, Predictive, and Prescriptive Analytics, Artificial
Intelligence, Cloud Computing Basics.Case study on related topics.

Unit IV Contact Hours: 12

Ecosystems for Industry 4.0: Robots and Cobots, Mobile Computing, Supporting Systems and
related disciplines for 14.0 such as Augmented Reality, Virtual Reality and Mixed Reality,
Additive Manufacturing, Automated Guided Vehicle (AGV), Cyber Security.Case study on
related topics.

Unit V Contact Hours: 12

Challenges, Preparedness and Use Cases: Opportunities and Challenges, Future of Work
system and skill requirements, Leadership for Industry 4.0, Strategies for competing in an
Industry 4.0 era, Introduction to Smart Industry Readiness Index (SIRI), Overview of Society
5.0. Other Applications and Case Studies Industry 4.0 laboratories (CII 4.0), lloT case studies
across world: Sector-wise and/or Function-wise e.g. Healthcare, Automobile, Banking, Power
etc. or Inventory Management, Quality Control, Plant Safety and Security, Facility
Management etc.Case study on related topics.

Text Books:
1. The Fourth Industrial Revolution(2017), by Klaus Schwab, Portfolio Penguin.
2. Industry 4.0: The Industrial Internet of Things( 2019), by Alasdair Gilchrist.

Reference book:
1. Analysing the impacts of Industry 4.0 in Modern Business Environments, by Richard
Brunet-Thornton and Felipe Martinez, IGI Global.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DESCRIBE the drivers, enablers and compelling forces for
CO1 REMEMBERING
Industry 4.0‟s advancement.
UNDERSTAND the power of Cloud Computing in a
CO.2 UNDERSTANDING
networked economy.
IDENTIFY the opportunities, challenges brought about by
CO.3 APPLYING
Industry 4.0.
OUTLINE the various systems used in a manufacturing
CO.4 ANALYSING
plant and their role in an Industry 4.0 paradigm.
APPRAISE the smartness in Smart Factories, Smart
CO.5 EVALUATING
cities, smart products and smart services.
PREDICT how organizations and individuals should
CO6 CREATING
prepare to reap the benefits.

Page 203 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

UNIT COURSE LEARNING TEACHING AND

ASSESSMENT
LEARNING
NO. OUTCOMES TASKS
ACTIVITY
Evaluation of Students
Improved Knowledge of the Discussion&
on the basis of
concept of the drivers, enablers and Presentation/Tour in a
I. Presentation,
compelling forces for Industry 4.0‟s organization/Case Study/
Assignment
advancement. Lecture.
Evaluation, Quiz.
Evaluation of Students
Application Based on the basis of
Improved understanding of the
learning/Case Application-Based
II. power of Cloud Computing in a
Study/Video/Role-Play, Activity, Evaluation,
networked economy.
Lecture. Assignment, Class
test.
Demonstration of various systems
used in a manufacturing plant and
III. Presentation/ Video. Quiz, Assignment.
their role in an Industry 4.0
paradigm.
Evaluation of
Students based on
Research Study
Presentation/ Video/Case
IV. Improved Knowledge Ecosystems Presentation,
Study/Research Study.
for Industry 4.0. Assignment
Evaluation, Class
test.
Evaluation of Students
Cope up with challenges faced by Lecturing/ experiential based on Research
V. various industries in full fledge learning /role play /case Study Presentation,
implementation of Industry 4.0. based learnings. Assignment
Evaluation, Class test.

Page 204 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE IX

Name of the Course: BUSINESS PLAN FOR Course Code: MBA420
ENTREPRENEURSHIP
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives:The objective of this course is to discuss how to convert a business idea to a business plan
– how to make a project report.

Course Outcome: The successful completion of this course shall enable the student:
CO1: Understand the basic a project report for new business format.
CO2:Understand the market analysis for startups.
CO3: Understand the financial assessment by various methods of investment.
CO4: Understand the 4 P‟s for the proposed start up.
CO5: Understanding the process ofbuilding proposal for startup funding.

Unit I Contact Hours: 12

Project Report for New Business Format – The sequence of Standard Formats which should
be followed while preparing new Business Project Report: - Background of the business -
Customer's profile - Long and short term Corporate Objectives - To perform a viability
assessment of the proposed new business ideas in terms of marketability, technical feasibility,
financing and authorities - prepare a relevant business plan fundamental start-up issues.Case
study on related topics.

Unit II Contact Hours: 12

Market Analysis, Brief discussion on the type of market, chief influencers, players, etc,
Market description, Reasons for starting business in a particular market, Target clients,
Advantages of the services offered by the new business, Market consumption patterns, Past
and existing supply location, Production prospects and limitations, Exports and Imports, Price
structure, Flexibility of demand, Client behavior, purposes, intentions, impetus, approaches,
inclinations and needs, Supply network and marketing rules formulated by the government,
Government and technical limitations imposed on the promotion of the product.Case study on
related topics.

Unit III Contact Hours: 12

Financial Assessment, Investment expenditure and value of the entire project, Methods of
investment, Anticipated productivity, Money flows of the project report, Investment value
evaluated in context of different points of merit, Estimated financial ranking.Case study on
related topics.

Page 205 of 223

Unit IV Contact Hours: 12
Marketing Assessment, Product, Price, Place, Promotion. Case study on related topics.

Unit V Contact Hours: 12

Startup Road Map: Meaning - Classification of Road map: Strategic Roadmap – Change
Roadmap – Capability roadmap – Business Development roadmap – Business Intelligence
roadmap – Data Strategy roadmap – Star-up roadmap – Enterprise architecture roadmap.
Product roadmap: Meaning – Components – Product roadmap templates – Portfolio roadmap
– Strategy roadmap – Releases roadmap - Features roadmap How should you build a Product
roadmap? Define your strategy – Show Release details – Prioritize Features – Share your
roadmap – Engineering – Marketing – IT – Sales – Management and the BoardProposal for
funding the startup.Case study on related topics.

Text Books:
1. Donald F, Kuratko and Jeffrey S. Hornsby (2008), New Venture Management: The
Entrepreneur‟s Roadmap (Entrepreneurship Series), Pearson.
2. Vijaya Kumar Ivaturi, Meena Ganesh, (2017), The Manual for Indian Start-ups: Tools
to Start and Scale-up Your New Venture, Penguin Random House India.

Reference book:
1. Systems Study: Process Mapping, Improvement and Writing SOP‟s for an entire range
of activities for a typical business process in a manufacturing/service organization,
Students should visit appropriate organizations to study the real life processes.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES

CO1 REMEMBERING IDENTIFY the key terms related to project report.

CO2 UNDERSTANDING UNDERSTANDING of Potential Market analysis.

DEVELOP Investment expenditure and value of the entire

CO3 APPLYING
project.

FORMULATE and ANALYZE the 4 P‟s for the proposed

CO4 ANALYSING
start up.

EVALUATE the market potential and Estimate the

CO5 EVALUATING
financing requirements for Startup.

Page 206 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME:

TEACHING
UNIT COURSE LEARNING AND ASSESSMENT
NO. OUTCOME LEARNING TASK
ACTIVITY
Discussion
Evaluation of Students
&Presentation/To
Improved knowledge of basic a on the basis of
ur in a
I project report for new business Presentation,
organization/
format. Assignment
Case Study/
Evaluation, Quiz.
Lecture.
Evaluation of Students
Application
on the basis of
Based
Insights regarding the market Application-Based
II learning/Case
analysis for startups. Activity, Evaluation,
Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Evaluation of Students
Demonstration of a financial Presentation/Vide
on Presentation on
III assessment by various methods o/Case Study/Life
Life Project,
of investment. Project.
Assignment.
Evaluation of Students
Presentation/Vide
based on Research
Improved understanding of the 4 o/Case
IV Study Presentation,
P‟s for the proposed start up. Study/Research
Assignment
Study.
Evaluation, Class test.
Lecturing/ Evaluation of
experiential Students based on
Insights of the process ofbuilding learning /role Research Study
V Presentation,
proposal for startup funding. plays/case based
Assignment
learnings. Evaluation, Class
test.

Page 207 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE- IX

Name of the Course: ENTREPRENEURSHIP DEVELOPMENT Course Code: MBA421
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives:The objective of this course is appreciate the major concerns of entrepreneurship

development.

Course Outcome: The successful completion of this course shall enable the student to:
CO1: Understand the emerging models of corporate entrepreneurship.
CO2: Understand the theories of Entrepreneurship.
CO3: Understand the entrepreneur development Programs.
CO4:Understand the role of central government and state government in promoting
entrepreneurship.
CO5: Understand a business plan for an entrepreneurial venture.

Unit I Contact Hours: 12

Entrepreneurship:Concept of Entrepreneur Intrapreneur, Entrepreneurship and Manager,
Difference between Entrepreneur and Intrapreneur, Entrepreneur and Entrepreneurship,
Attributes and Characteristics of successful entrepreneurs. Functions of an Entrepreneurs
Function of an Entrepreneur, Classification of Entrepreneurs, Role of Entrepreneur in Indian
Economy, Developing Entrepreneurial culture, Factors influencing Entrepreneurship Growth
– Economic, Non-Economic Factors, For profit or Not for profit entrepreneurs, Constraints for
the Growth of Entrepreneurial Culture, Entrepreneurship as a career, Entrepreneurship as a
style of management, Emerging Models of Corporate Entrepreneurship, India‟s start up
revolution-Trends, Imperatives, benefits: the players involved in the ecosystem, Business
Incubators-Rural Entrepreneurship, social entrepreneurship, women entrepreneurs, Cases of
Tata, Birlas, Kirloskar and new generation entrepreneurs in India.Case study on related topics.

Unit II Contact Hours: 12

Theories of entrepreneurship: Innovation Theory by Schumpeter & Imitating, Theory of High
Achievement by McClelland, X-Efficiency Theory by Leibenstein, Theory of Profit by
Knight, Theory of Social change by Everett Hagen.Case study on related topics.

Unit III Contact Hours: 12

Entrepreneurship development: Entrepreneurial Competencies, Developing competencies,
concept of entrepreneurship development, Entrepreneur Training and developing, Role of
Entrepreneur development Programs (EDP), Role of DIC, EDII, NIESBUD, NEDB, EDP –
Objectives – contents – methods – execution, Mudra Yojna: Shishu, Kishore and Tarun
Scheme. Role of Mentors. Innovation and Entrepreneurship, Design Thinking Process, Role
of consultancy organizations in promoting Entrepreneurs, Problems and difficulties of
Entrepreneurs – Marketing Finance, Human Resource, Production; Research – external
problems, Mobility of Entrepreneurs,Entrepreneurial change, occupational mobility – factors
in mobility.Case study on related topics.

Unit IV Contact Hours: 12

Page 208 of 223

Role of Central government and State Government in promoting
Entrepreneurship:Introduction to various incentives, subsidies and grants, Export Oriented
Units, Fiscal and Tax concessions available, Women Entrepreneurs – Role, Problems and
Prospects, Reasons for low women Entrepreneurs, Assistance Programme for Small Scale
Units – Institutional Framework – Role of SSI Sector in the Economy – SSI Units – Failure,
Causes and Preventive Measures – Turnaround Strategies. Future of Entrepreneurship
Development and Government, Start Up India, Make in India.Case study on related topics.

Unit V Contact Hours: 12

Enterprise Promotion: Creating Entrepreneurial Venture, Entrepreneurship Development
Cycle, Business Planning Process The business plan as an entrepreneurial tool, Elements of
Business Plan, Objectives, Market Analysis, Development of product/ idea –Resources,
Capabilities, and strategies, identifying attributes of strategic resources, Opportunity Analysis,
innovator or imitator, SWOT analysis, Internal and External Environment Analysis, Industry
Analysis, Embryonic Companies and Spin off‟s, Porter‟s five forces model, Identifying the
right Business Model Canvas, Seven Domains of John Mullins, Opportunities in
Emerging/Transition/Decline industries, Opportunities at the bottom of the pyramid,
Opportunities in social sector, Opportunities arising out of digitization, Marketing, Finance,
Organization & Management, Ownership – Franchising, networking and alliances, Buying an
existing business, Critical risk contingencies of the proposal, Scheduling and milestones.Case
study on related topics.

Text Books:
1. Vasant Desai (2011), Dynamics of Entrepreneurship Development, Himalaya
Publishing House.
2. David H. Holt, (1991) Entrepreneurship: New Venture Creation, Prentice Hall.
3. K. Nagarajan, (2017) Project Management, New Age International Pvt Ltd.

Reference book:
1. The Culture of Entrepreneurship, Brigitte Berger.
2. Entrepreneurship: Strategies and Resources, Marc J, Dollinger.

COGNITIVE
CO# COURSE OUTCOMES
ABILITIES
DEFINE the key terms, LIST the Attributes and Characteristics
CO1 REMEMBERING of Entrepreneurs features and ENUMEREATE the Factors
Influencing Entrepreneurship Growth.
CO2 UNDERSTANDING DISCUSS the various theories of Entrepreneurship.
CO3 APPLYING CONSTRUCT a framework for a typical EDP.
OUTLINE the role of Government and various support
CO4 ANALYSING
organizations in encouraging and supporting Entrepreneurship.
COMPOSE an inventory of possible Entrepreneurial
CO5 EVALUATING
opportunities in contemporary local, regional and national
context.

Page 209 of 223

FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME:

TEACHING
AND
UNIT COURSE LEARNING ASSESSMENT
LEARNING
NO. OUTCOME TASK
ACTIVITY
Improved knowledge of the key Discussion
Evaluation of Students
terms, list the attributes, &Presentation/To
on the basis of
characteristics of ur in a
Presentation,
I entrepreneursfeatures and the organization/
Assignment
Factors Influencing Case Study/
Evaluation, Quiz.
Entrepreneurship Growth. Lecture.
Evaluation of Students
Application
on the basis of
Improved understanding of the Based
Application-Based
various theories of learning/Case
II Activity, Evaluation,
Entrepreneurship. Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Evaluation of Students
Presentation/Vide
Demonstration of a framework on Presentation on
o/Case Study/Life
III for a typical EDP. Life Project,
Project.
Assignment.
Evaluation of Students
Insights of the role of Presentation/Vide
based on Research
Government and various support o/Case
Study Presentation,
IV organizations in encouraging and Study/Research
Assignment
supporting Entrepreneurship. Study.
Evaluation, Class test.
Evaluation of
Identification and Lecturing/ Students based on
implementation of possible experiential Research Study
V Entrepreneurial opportunities in learning /role Presentation,
contemporary local, regional and plays/case based Assignment
national context. learnings. Evaluation, Class
test.

Page 210 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA- IV Course: DSE-X

Name of the Course: CONSTRUCTION CONTRACT AND Course Code:MBA422
SAFETY MANAGEMENT
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives: The objective of this course is to expose the various issues related to Housing and
introduce the basic terms, Concepts and Socio-economic dimensions of Housing.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the planning process, theory and practice and its role in planning of cities.
CO2: Understand the role of historical developments in planning and its evolution and trace
these influences to the current situation.
CO3: Understand the institutional mechanisms involved in urban planning.
CO4: Understand multiple often conflicting factors to be balanced in planning for an urban
area.
CO5: Understand safety management in construction.

Unit I Contact Hours: 12

Introduction: Phase of project, project management and its relevance, stake holders of a
project, structure of project organization, management levels, and traits of a project manager.
Construction Planning: Introduction, activities involved types of project plan, work
breakdown structure.Case study on related topics.

Unit II Contact Hours: 12

Planning terminologies, Critical path method, forward and backward pass, PERT, Ladder
network, Precedence network, Line of balance. Project scheduling and resource leveling:
Introduction, Resource allocation and leveling for unlimited resources, Resource allocation
for limited resources, Multi resource allocation, Optimal scheduling.Case study on related
topics.

Unit III Contact Hours: 12

Contracts Estimation and Bidding Strategy: Introduction, Determination of bid price, bidding
models. Project Monitoring and Control: Introduction, Project updating, Cost control.Case
study on related topics.

Unit IV Contact Hours: 12

Construction Management: Construction Equipment and Management, Construction Account
Management, Construction Material management, Construction Quality Management.Case
study on related topics.

Page 211 of 223

Unit V Contact Hours: 12
Construction Safety Management, Computer Application in Construction Management,
Workforce Motivation and Human Factors in Construction Management, Plant Management,
Project Communication.Case study on related topics.

Text Books:
1. Callahan, M. T., Quackenbush, D. G., and Rowings, J. E., Construction Project
Scheduling, McGraw-Hill, New York, 1992.
Reference book:
1. Cleland, D. I. and Ireland, L. R., Project Management: Strategic Design and Implementation
4th Edition, McGraw-Hill, New York, 2002.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES

CO1 REMEMBERING DESCRIBE the basic concepts related to Project &

Construction Planning.

Understand the planning process, theory and practice and its

CO2 UNDERSTANDING role in planning of cities.

CO3 APPLYING PERFORM all the necessary Construction Management.

ANALYSE the situation and decide the key financial as well

CO4 ANALYSING as non-financial elements involved in the Contracts
Estimation and Bidding Strategy.

CO5 EVALUATING EVALUATE the financial impact of the decision.

Page 212 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING
UNIT AND ASSESSMENT
COURSE LEARNING OUTCOME
NO. LEARNING TASK
ACTIVITY
Discussion & Evaluation of Students
Presentation/Tour on the basis of
Knowledge about theory and practice
in a organization/ Presentation,
I and its role in planning of cities.
Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Application
Understanding about the role of on the basis of
Based
historical developments in planning Application-Based
learning/Case
II and its evolution and trace these Activity, Evaluation,
Study/Video/Role
influences to the current situation. Assignment, Class
-Play, Lecture.
test.
Understanding and analysis of
Presentation/
institutional mechanisms involved in Quiz, Assignment.
III Video.
urban planning.
Evaluation of Students
Presentation/
Understand multiple often conflicting based on Research
Video/Case
factors to be balanced in planning for Study Presentation,
IV Study/Research
an urban area. Assignment
Study.
Evaluation, Class test.
Evaluation of Students
Presentation/
based on Research
Improved understanding and Analysis Video/Case
V Study Presentation,
of safety management in construction. Study/Research
Assignment
Study.
Evaluation, Class test.

Page 213 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-X

Name of the Course: REAL ESTATE VALUATION AND Course Code:MBA423
PROJECT FINANCING
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objectives:The objective of this course is acquaint students with latest economic thinking and
research to the task of analyzing real estate market fundamentals, forecasting supply and demand, and
choosing locations.

Course Outcome: On Successful completion of the course the learner will be able to:
CO1: Understand the basics concept of term value.
CO2: Understand the Investment in Real Property.
CO3: Understand the Method of valuation.
CO4: Understandvaluation for rating and Agricultural land.

Unit I Contact Hours: 9

General Free and unfree tenure, land system in India, concept of term value, Different forms
of value. Supply and demand forces, occupation value and investment value, factors affecting
changes in market value. Classification of values.Case study on related topics.

Unit II Contact Hours: 12

Investment in Real Property: Investment market, characteristics of ideal investment, nature of
real property estate brokers, interests in real property.Case study on related topics.

Unit III Contact Hours: 12

Method of valuation: Open lands, rental method, capital value, outgoings, depreciation, and
valuation of licensed premises.Case study on related topics.

Unit IV Contact Hours: 12

Valuation for rating, definition, principles of rating, valuation of agricultural land, finance for
investment in real properties, FDI.Case study on related topics.

Unit V Contact Hours: 12

Principles of Working capital: Introduction to Working capital, Concept of' Working Capital ,
Need for Working capital, Concepts and its determinants, estimation of working capital needs
in real estate sector , Working Capital Finance: Trade Credit, Bank Finance and Commercial
Papers in real estate.Case study on related topics.

Page 214 of 223

Text Books:
1. RK gupta& Himanshu Gupta (20112, 3rd edition) Working capital management
&finance: A handbook for bankers and Finance Managers, Internationally
acknowledge bank.
2. Dr.Akankshasingh (2014, 1st edition) Project Finance, Shanti Prakashan.
3. Peter watt (2013, 4thedition)Property valuation: in economic Context, Wiley.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES

REMEMBERING DESCRIBE the basic concepts related to real estate

CO1 valuation.

CO2 UNDERSTANDING EXPLAIN in detail, all the theoretical concepts of

Investment in Real Property.

CO3 APPLYING PERFORM all the necessary calculations through the

relevant numerical problems on Method of valuation.

CO4 ANALYSING ANALYSE the situation and decide the key financial as
well as non-financial elements involved in the situation.

CO5 EVALUATING EVALUATE the financial impact of the decision through

valuation for rating and Agricultural land.

Page 215 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING
UNIT AND ASSESSMENT
COURSE LEARNING OUTCOME
NO. LEARNING TASK
ACTIVITY
Discussion & Evaluation of Students
Presentation/Tour on the basis of
Knowledge about the basics of real
in a organization/ Presentation,
I estate valuation.
Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Application
on the basis of
Improved understanding about the Based
Application-Based
theoretical concepts of Investment in learning/Case
II Activity, Evaluation,
Real Property. Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Analysis through the relevant
Presentation/
numerical problems on Method of Quiz, Assignment.
III Video.
valuation.
Evaluation of Students
Presentation/
Identify and Analyze key financial as based on Research
Video/Case
well as non-financial elements involved Study Presentation,
IV Study/Research
in the situation. Assignment
Study.
Evaluation, Class test.
Evaluation of Students
Improved understanding and Analysis Presentation/
based on Research
of financial impact of the decision Video/Case
V Study Presentation,
through estimating working capital for Study/Research
Assignment
real estate valuation. Study.
Evaluation, Class test.

Page 216 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-XI

Name of the Course: WORKFORCE ANALYTICS Course Code:MBA424
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective:The objective of this course is develop a deep understanding of Human resource &
Workforce analytics.

Course Outcome: The successful completion of this course shall enable the student:
CO1: Understand the Fundamental of Workforce Analytics.
CO2: Understand the concept of Recruitment Metrics.
CO3: UnderstandWorkforce diversity index, Gender mix, and Differently abled index.
CO4: Understand the Retention index, Voluntary and involuntary turnover.
CO5: Understand Learning & Development Metrics.

Unit I Contact Hours: 12

Workforce Analytics - Overview: Workforce Analytics: definition, evolution, function of
Workforce analytics, Use of Workforce/People/HR metrics to measure results in HR –
Process vs Outcome, Efficiency vs Effectiveness, Lead vs Lag, challenges in measuring
human capital, HR Business Framework, Concept of Balanced Score Card, Identifying key
workforce questions, Strategic Case for Workforce Analytics, Data Sources, Power of
combining Data sources, Good, Important & Key Metrics.Case study on related topics.

Unit II Contact Hours: 12

Recruitment Metrics: Fill-up ratio, Time to hire, Cost per hire, Early turnover, Termination
during probation, Channel efficiency mix in terms of Direct hires, Employee referral hires,
Agency hires & Lateral hires, Offer reject and renege, Fulfilment ratio, Quality of hire,
Recruitment to HR cost.Case study on related topics.

Unit III Contact Hours: 12

Diversity Metrics: Workforce diversity index, Gender mix, Differently abled index,
Implementation challenges.Case study on related topics.

Unit IV Contact Hours: 12

Talent Metrics: Retention index, Voluntary and involuntary turnover, Turnover by
department, grades, performance, and service tenure, Internal hired index.Case study on
related topics.

Page 217 of 223

Unit V Contact Hours: 12
Learning & Development Metrics: Training need identification, Make or Buy Model, Training
hours and cost per employee, ROI calculation. Internal Mobility Metrics: Career Progression
Indices - Promotion index, Rotation index, Career path index, Level wise succession readiness
index. People Deployment Metrics: Employees per manager, Employee service profiling,
Workforce age profiling, Workforce service profiling, Churn index, Separation clearance
time. HR Cost Metrics: Revenue per employee, Operating cost per employee, PBT per
employee, HR cost per employee, HR to operating cost, Compensation to HR cost, HR budget
variance, HR ROI.Case study on related topics.

Text Books:
1. Shonna D. Waters, Valerie N. Streets, Lindsay McFarlane, Rachael Johnson-Murray
(2018) The Practical Guide to HR Analytics: Using Data to Inform, Transform, and
Empower HR Decisions, SHRM.
2. Dipak Kumar Bhattacharyya (2017) HR Analytics: Understanding Theories and
Applications, Sage.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES

CO1 REMEMBERING ENUMERATE the use of Workforce Analytics.

CO2 UNDERSTAND the process of creating and using HR

UNDERSTANDING
analytics.

USE dashboards, pivot tables for data driven decision

CO3 APPLYING
making in HR.

ILLUSTRATE the use of various tools and frameworks for

CO4 ANALYSING
predictive analytics.

DERIVE a variety of metrics and quantify key outcomes in

CO5 EVALUATING
multiple areas of HR.
BUILD value for HR departments by showing clear links
CO6 CREATING
between HR and Business outcomes.

Page 218 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING
UNIT AND ASSESSMENT
COURSE LEARNING OUTCOME
NO. LEARNING TASK
ACTIVITY
Discussion & Evaluation of Students
Presentation/Tour on the basis of
Knowledge about the Fundamental of
in a organization/ Presentation,
I Workforce Analytics.
Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Application
on the basis of
Based
Improved understanding about the Application-Based
learning/Case
II concept of Recruitment Metrics. Activity, Evaluation,
Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Synthetization of Workforce diversity Presentation/
index, Gender mix, and Differently Video/Role play Quiz, Assignment.
III
abled index. /lecture.
Evaluation of Students
Presentation/
based on Research
Able to Analyze Retention index, Video/Case
Study Presentation,
IV Voluntary and involuntary turnover. Study/Research
Assignment
Study.
Evaluation, Class test.
Evaluation of Students
Presentation/
Improved Application and working of based on Research
Video/Case
V Learning & Development Metrics. Study Presentation,
Study/Research
Assignment
Study.
Evaluation, Class test.

Page 219 of 223

 FACULTY OF COMMERCE & MANAGEMENT
KALINGA UNIVERSITY
RAIPUR

Name of the Program/Semester: MBA - IV Course: DSE-XI

Name of the Course: RETAILING ANALYTICS Course Code:MBA425
Total Marks for Evaluation: 100 (Internal Marks: 30 No. of Contact hours: 60
External Marks: 70)

Objective:The Objective of this course is acquaint students with the tools and frameworks for
retailing Analytics in Business.

Course Outcome: The successful completion of this course shall enable the student:
CO1: Understand Retailing in the Digital Era.
CO2: Understand Marketing in a Consumer-Driven Era.
CO3: Understand various kinds of data for performing Retailing Analytics.
CO4: Understand the use of various tools and frameworks for predictive retail.
CO5: Understand a variety of metrics and quantify key outcomes in multiple areas of Retail.
CO6: Understand value for Retail and Marketing by deriving Marketing ROI metrics.

Unit I Contact Hours: 15

Retailing in the Digital Era: New Age Retailing, Digital consumers Characteristics –
Interconnected, involved, interconnected, co-creation, collaboration, Customer Data – Big
Data, Business Analytics, Customer Insights, Data Characteristics – Variety, Volume,
Velocity, Veracity, Critical issues in Modern day Retail, The Digital organization, Retail
analytics for decision making, Informed and Risk-Aware Decisions, Benefits of Retail
Analytics – Informed Decisions, Risk mitigation, Gaining visibility, Retail Analytics for
Strategic – Tactical and Operational decisions.Case study on related topics.

Unit II Contact Hours: 10

Marketing in a Consumer-Driven Era: Understanding Consumer Buying Behavior and Trends,
Leveraging customer data, putting information in context, clicking with consumer
communities, Keeping content in mind, From personalization to commerce.Case study on
related topics.

Unit III Contact Hours: 10

Key Questions: What they are buying, who they are, and how they are buying, where else they
are buying.Case study on related topics.

Unit IV Contact Hours: 10

Data sources: Customer, Retailer, Supplier, Market, Web, Mobile, Social, Call Centres.Case
study on related topics.

Page 220 of 223

Unit V Contact Hours: 15
Looking at Unstructured Data: The unstructured data challenge, Recognizing the untapped
analytics opportunity, Customer-Driven Decision Makin, content Analytics in Action,
Understanding customer preferences, anticipating the customer‟s next move, Improving Retail
Promotions.
Merchandising Analytics: Assortment planning, Geospatial Analytics, Product placement,
Space Optimization, Product adjacency, aligning store-level assortment with demand,
Category Intelligence, Developing dynamic retail assortments, Prioritization of Product
categories.
Marketing Analytics: Marketing Mix ROI, Promotions - Promotional Maturity Curves,
Pricing - Price per segment, Margin, Profitability, Personalization, Campaigns, Marketing
Return Curves, Scenario Analysis, Driving better P&L analyses, Managing Incentive
Compensation.
Supply Chain Analytics: Creating a Demand-Driven Supply Chain, Gaining Visibility across
the Supply Chain, Resolving Operations Problems Preemptively, Logistics, Inventory,
Supplier performance, Demand forecasting, Vendor Intelligence, Vendor Rankings,
Fulfillment Intelligence, Inventory Diagnostics, Shrinkage, Optimization opportunities.
Store operations analytics: Using Analytics to Optimize Staffing Plans, Drilling into HR
analytics, Customer Traffic, Store Performance Dashboards, Local Market Analytics, Online
Offline Analytics, Sales Trends, Brand Performance, Account Performance Forecasts.
Customer View: Customer Insights, Omni channel insights, Personalization, merchandise
Data sources, including operations and supplier.Case study on related topics.

Text Books:
1. Emmett Cox (2011) Retail Analytics – The Secret Weapon, Wiley.
2. Ronny Max (2013) Behaviour Analytics in Retail.

Reference book:
1. The New Rules of Retail: Competing in the World‟s toughest marketplace, Lewis and
Dart.
2. Sales promotions, Neslin, Marketing Science Institute.

CO# COGNITIVE COURSE OUTCOMES

ABILITIES
ENUMERATE the characteristics, opportunities and
REMEMBERING
CO1 challenges of New Age Retailing and Digital Consumers.
UNDERSTAND Consumer Buying Behavior and Trends in
UNDERSTANDING
CO2 new age retailing.
USE various kinds of data for performing Retailing
APPLYING
CO3 Analytics.
ILLUSTRATE the use of various tools and frameworks for
ANALYSING
CO4 predictive retail.
DERIVE a variety of metrics and quantify key outcomes in
EVALUATING
CO5 multiple areas of Retail.
BUILD value for Retail and Marketing by deriving
CREATING
CO6 Marketing ROI metrics.

Page 221 of 223

 FACILITATING THE ACHIEVEMENT OF COURSE LEARNING OUTCOME

TEACHING
UNIT AND ASSESSMENT
COURSE LEARNING OUTCOME
NO. LEARNING TASK
ACTIVITY
Discussion & Evaluation of Students
Presentation/Tour on the basis of
Knowledge about the key concepts of
in organization/ Presentation,
I Retailing in the Digital Era.
Case Study/ Assignment
Lecture. Evaluation, Quiz.
Evaluation of Students
Application
Improved understanding about the on the basis of
Based
various aspects of Marketing in a Application-Based
learning/Case
II Consumer-Driven Era. Activity, Evaluation,
Study/Video/Role
Assignment, Class
-Play, Lecture.
test.
Presentation/
Application of kinds of data for
Video/Role play Quiz, Assignment.
III performing Retailing Analytics.
/lecture.
Evaluation of Students
Presentation/
based on Research
Able to Analyze using various tools Video/Case
Study Presentation,
IV and frameworks for predictive retail. Study/Research
Assignment
Study.
Evaluation, Class test.
Evaluation of Students
Improved Application and working of Presentation/
based on Research
variety of metrics and quantify key Video/Case
V Study Presentation,
outcomes in multiple areas of Retail. Study/Research
Assignment
Study.
Evaluation, Class test.

Page 222 of 223

Page 223 of 223