V 2.0 Windows Server and SQL Server Migration Audit Checklist (3)
V 2.0 Windows Server and SQL Server Migration Audit Checklist (3)
V 2.0 Windows Server and SQL Server Migration Audit Checklist (3)
Version V 2.0
Contents
Windows Server and SQL Server Migration to Microsoft Azure advanced specialization ........................ 3
Application phases .......................................................................................................................................................... 5
Audit checklist.......................................................................................................................................................................... 8
Payment terms and conditions .................................................................................................................................... 18
Pricing schedule ............................................................................................................................................................. 18
Payment terms ............................................................................................................................................................... 18
Roles..................................................................................................................................................................................... 18
Partner FAQ: Audit ............................................................................................................................................................. 20
Partner FAQ: Requirement details .............................................................................................................................. 21
Partner FAQ: Advanced specialization overview ................................................................................................ 24
2
Windows Server and SQL Server Migration to Microsoft
Azure advanced specialization
Program overview
Workload migration presents partners with a unique opportunity to secure long-term cloud relationships
with customers that can lead to high-value, innovative services and managed services that bring in new,
recurring revenue streams.
The Win Windows Server and SQL Server Migration to Microsoft Azure advanced specialization allows
partners with an active Gold Cloud Platform competency to further differentiate their organizations by
demonstrating their expertise in migrating and optimizing Windows Server-based and SQL Server-based
workloads to Azure.
Partners who earn an advanced specialization will have a customer-facing label displayed on their
business profile and will be prioritized in customer searches in the Microsoft Partner Directory. For these
reasons, this opportunity is available only to partners who meet stringent requirements, which include a
third-party audit to prove they’ve met the highest Microsoft standards of service delivery and support.
This document defines the requirements for the Windows Server and SQL Server Migration to Microsoft
Azure advanced specialization program and provides guidelines for the auditing process.
Program requirements
To earn this advanced specialization, a partner must meet all the requirements listed in the following table.
A partner’s ability to meet such requirements will be assessed by Microsoft and/or a third-party vendor,
either automatically or by manual review. Unless otherwise specified, currency requirements are displayed
in US dollars (USD). All program requirements are subject to change.
Requirements
Prerequisites
Performance Your company must show a total monthly average of USD 15,000 Windows
Server VM ACR aggregated from at least five customers from the previous three
months
AND
Your company must show a total monthly average of USD 3,000 from SQL
Managed Instance (MI) , SQL Database (DB) and Server VM (IaaS) ACR
aggregated from at least five customers from the previous three months. At
3
least USD 1,000 must be from SQL MI or SQL DB.
Your company should achieve ACR through Digital Partner of Record, Partner
Admin Link, and Cloud Solution Provider.
Knowledge Your organization must have five individuals that pass the following
certifications.
• One unique individual must pass Azure Administrator Associate certification
AND
• One unique individual must pass Azure Solutions Architect Expert
certification AND
• One unique individual must pass Azure DevOps Engineer Expert certification
AND
• One unique individual must pass Azure Security Engineer Associate
certification AND
• One unique individual must pass Azure Data Engineer Associate certification
Audit Must complete and pass a third-party audit against the below checklist
When a partner meets all prerequisite requirements shown in Partner Center and Microsoft receives a
valid Pass Report from the third-party audit company, the partner will be awarded Windows Server and
SQL Server Migration to Microsoft Azure advanced specialization for one calendar year.
The status and the Windows Server and SQL Server Migration to Microsoft Azure advanced specialization
label can be used only by the organization (determined by Partner Center MPN PGA ID account) and any
associated locations (determined by MPN PLA ID) that met all requirements and passed the audit. Any
subsidiary or affiliated organizations represented by separate Partner Center accounts (MPN PGA ID) may
not advertise the status or display the associated label.
Audit information
The audit checklist will be updated to stay current with technology and market changes. The audit will be
conducted by an independent, third-party auditor.
Partners may apply for the audit only after all other program requirements have been fully met. Partners
must complete the audit within 30 calendar days of the audit application, and they must complete it
against the then-current program requirements.
Partners will be awarded a Pass or No Pass result upon completion of the audit process, including if they
withdraw from the audit process. The Pass result is valid for one calendar year.
Partners that receive a No Pass result will be locked out of reapplying for six months. They may reapply to
be audited again at the end of this period, provided that they still meet all other program requirements.
4
Renewing the advanced specialization
Partners must renew annually by meeting the requirements that are current at the time of their renewal.
The requirements will be published in Partner Center.
How to apply
Only administrators of an organization’s Microsoft partner account can submit an application for the
advanced specialization on behalf of the organization.
Partners with the appropriate role and access permissions can apply. To do so, they sign in to their
Partner Center account. On the left pane, select Competencies, and then select Adv. Specialization.
Application phases
1. Prerequisite requirements
2. Audit
2 Validate that the partner meets all requirements prior to audit. Microsoft
3 Confirm to the third-party audit company that the partner is eligible for Microsoft
audit.
4 Schedule and confirm audit within two business days. Auditor (with
partner)
5 Conduct the audit within 30 calendar days of the approval for audit. Auditor
6 Provide a Gap Report to the partner within two business days of the Auditor
completed audit, listing any Open Action Items.*
7 Within two business days of receiving the Gap Report, the partner Partner
acknowledges receipt of the report and schedules a Gap Review
Meeting.
8 Within 15 calendar days of receiving the Gap Report, the partner Auditor (with
schedules the Gap Review Meeting with the auditor to provide partner)
evidence and address any Open Action Items.*
5
10 Notify the partner about program status. Microsoft
* These steps will be skipped if the partner has no Open Action Items after the audit.
After the partner applies to schedule the audit, Partner Center will issue an automated message that
connects the partner to ISSI. The partners will receive a communication from ISSI asking them to propose
dates for their audit.
The audit company will make every effort to accommodate the partner’s requested audit date and will
attempt to schedule an auditor in the region closest to the remote audit location. After the date and
auditor are confirmed, the partner will be given a detailed confirmation of the audit day.
* Please note that there is a cost associated with the audit. See Payment Terms and Conditions.
Prior to the audit, partners are expected to have undertaken a thorough review of the audit checklist,
compiled all required evidence, and ensured that the right subject matter experts (SMEs) are available to
present that evidence.
After the audit date has been confirmed, ISSI will provide an agenda to the partner. During the audit, the
partner must provide access to the appropriate personnel who can discuss and disclose evidence that
demonstrates compliance with program requirements. We highly recommend that subject matter experts
for each section attend.
On the day of the audit, the partner must be prepared to provide the auditor with access to live
demonstrations, documents, and personnel, as necessary to demonstrate compliance with the
requirements.
During the audit, the auditor will seek to verify that the partner’s evidence has addressed all required
audit checklist items satisfactorily.
6
1. The auditor will present a brief synopsis of the audit. This will include identifying observed
strengths and opportunities for improvement.
• The partner does not satisfy all checklist items during the audit.
1. The auditor will present a brief synopsis of the audit at the end of the day, including observed
strengths and Open Action Items, as outlined in the Gap Report, within two business days.
2. The partner will acknowledge receipt of the Gap Report within two business days.
3. The partner will move into the Gap Review phase and schedule their Gap Review Meeting
within 15 calendar days.
Within two business days after the audit, the partner will receive a Gap Report, which details any Open
Action Items and the outstanding required evidence. The partner then has two business days to
acknowledge receipt of the Gap Report and schedule a Gap Review Meeting. The Gap Review Meeting is
conducted with the auditor over the partner’s virtual conference platform of choice. The meeting must
take place within 15 calendar days of when the Gap Report was sent, and it may last no longer than three
hours. During the Gap Review Meeting the partner must present evidence that addresses any and all
Open Action Items.
1. The auditor confirms that the partner has provided the required evidence.
2. The auditor provides a Final Report to the partner.
3. The auditor notifies Microsoft about the outcome (subject to Auditor Terms and Conditions).
1. The auditor presents a brief synopsis of the audit, including missed items.
2. The partner receives a Final Report that details the missed items.
3. The auditor notifies Microsoft about the outcome (subject to Auditor Terms and Conditions).
If the partner is still unable to provide satisfactory evidence to the auditor during their Gap Review
Meeting, the partner will be deemed to have failed the audit. Partners that still want to earn this advanced
specialization will need to begin the application process again.
7
Preparing for the audit: Optional ISSI consulting offers
ISSI provides optional extensive, in-depth consulting engagements to help partners prepare for their
Azure advanced specialization audit. Partners can work directly with ISSI to schedule this remote session
(via online web conference). For more information about this type of in-depth engagement, see Azure
Advanced Specializations - Consulting Offer.
Alternatively, partners can participate in an optional, one-hour, live audit preparation overview session
provided by ISSI. This session provides a high-level overview of key aspects of the advanced specialization
audit process. The session includes a discussion of the checklist requirements along with best practices to
help partners prepare for the audit. Partners work directly with ISSI to schedule this remote session (via
online web conference). For more information about this session, see Azure Advanced Specializations -
Audit Preparation Overview.
To ensure objectivity, audits are conducted by a different ISSI auditor than the one that is engaged for
consulting. Consulting engagements can be scheduled at any time using the partner’s preferred
conferencing platform.
* Please note that there is a cost associated with the consulting and audit preparations services. See
Payment Terms and Conditions.
Audit checklist
The Windows Server and SQL Server Migration to Microsoft Azure advanced specialization audit checklist
contains two modules, Cloud Foundation and Windows Server and SQL Server Migration to Azure
workload. The Cloud Foundation module evaluates the use of a consistent methodology and process for
Azure adoption that is aligned with customers’ expected outcomes, spanning the entire cloud adoption
lifecycle. The Windows Server and SQL Server Migration to Azure workload module validates that the
partner has adopted robust processes to ensure customer success across all phases of deploying
Windows Server and SQL Server Migration solutions, from the assessment phase to design, pilot,
implementation, and post-implementation phases. Review the following audit checklist table for more
details about each control phase and to learn how the partner will be evaluated for an audit.
Module B: Windows Server and SQL Server Migration to Microsoft Azure workload
1. Assess
2. Design
3. Deployment
8
4. Review and release for operations
To pass the audit, the partner must complete all audit checklist items.
Module A: Cloud Foundation is required for multiple Azure advance specializations. To complete
Module A: Cloud Foundation, the partner needs to pass all controls in Module A by providing the
specified evidence. Alternatively, the partner may present evidence of a previous pass result from
Module A or from another advanced specialization audit conducted on V 2.0 or later.
Module B: Windows Server and SQL Server Migration to Azure workload. Each control has one or
more requirements and required evidence the partner must provide for the auditor. Both the
requirements and the required evidence are defined in the following tables. For some controls, a
reference customer or customer evidence is the documentation requested. Unless otherwise
stated, the partner must show at least three (3) unique customers with deployments completed
within the last twelve (12) months. The partner can use the same customer across audit checklist
controls, or they can use a different customer. For audit evidence relating to customer
engagements, the partner can use a customer case study and reference it multiple times.
The partner must have a defined approach for helping their customer evaluate and define a cloud adoption
strategy beyond an individual asset (app, VM, or data).
Requirement
1.1 The partner must have a process that captures the data-driven business strategies being used to
guide customer decisions. Their process should include, at minimum, the following:
• A strategy review for capturing the customer’s business needs and/or problems the
customer is trying to solve.
Required evidence
A report, presentation, or document that captures strategic inputs and decisions for two (2) unique
customers, with projects completed in the past 12 months that are aligned with the process. For an
example, see the Strategy and plan template in the Cloud Adoption Framework for Azure.
2.0 Plan
The partner must have a consistent approach to planning for cloud adoption that is based on the strategy outlined
in the preceding section.
9
Partner roles required
Project Manager, Solution Architect, Data Architect
Requirement
2.1 The partner must have a process and approach for planning and tracking the completion of cloud
adoption projects. For an example of a cloud adoption plan, see the Azure DevOps Demo Generator
for the Cloud Adoption Framework.
Required evidence
The partner must provide evidence of their capability with examples of two (2) unique customers,
with projects that were completed in the past 12 months. Acceptable evidence must include at least
one of the following:
The partner must be able to demonstrate that the following design areas are addressed through their approach to
landing zone implementation.
Requirement
3.1 Repeatable deployment
The partner must demonstrate adherence to Azure landing zone design areas through a
repeatable deployment. The deployment should configure, at minimum, the following identity,
network, and resource organization attributes:
• Identity
o Adoption of identity management solutions, such as Azure Active Directory or
equivalent
• Resource organization
o Implementation of tagging and naming standards during the project
The partner should be able to demonstrate which of the following deployment velocity
approaches they use when they deploy Azure landing zones:
• Start small and expand: Azure landing zone does not deploy governance or operations
configurations, which are addressed later in the implementation.
10
• Enterprise-scale: Azure landing zones implement a standard approach to the
configuration of governance and operations tools prior to implementation.
Required evidence
The partner must provide evidence of a repeatable deployment they use to create landing zones
that they have deployed to two unique customer environments by using Azure Blueprints, ARM
templates, Terraform modules, or equivalent tools to automatically deploy the environment
configuration.
The provided template can be pulled directly from the provided implementation options, or it
can be based on the partner’s own IP. In either case, the script must demonstrate the
configuration of the identity, network, and resource organization, as described earlier.
4.0 Governance
The partner must demonstrate their customer’s role in governing cloud-based solutions and the Azure tools they
use to facilitate any government requirements their customer might have today or in the future.
Requirement
4.1 Governance tooling
The partner must demonstrate the ability to deploy the required governance tools for two
unique customer projects.
Required evidence
The partner must demonstrate the use of Azure Policy or equivalent tool to provide controls to
govern the environment for two unique customers with projects that were completed in the past
12 months.
5.0 Manage
The partner must demonstrate that they have set up their customer for operational success after the deployment is
completed. All partners have a role in setting up operations management, even if they do not provide long-term
managed services.
Requirement
11
managed service provider operate the environment after deployment.
Required evidence
The partner must demonstrate the deployment of at least one of the following Azure products or third-
party equivalents: Azure Monitor, Azure Security Center, Azure Automation, or Azure Backup/Site
Recovery, for two unique customers with projects that were completed in the past 12 months.
1.0 Assess
The partner must have a consistent approach for assessing customer requirements for the workload.
Requirement
The assessment must include mapping that shows the dependencies upstream from the resources that will
be migrated. It must also show:
Required evidence
The partner should provide relevant design documents showing that the preceding items were reviewed for
at least three unique customers with Windows Server and SQL Server migration projects that were
completed within the past 12 months. The partner must show that all assessment details were considered
for those customers. Assessments may be done manually or through an industry-accepted assessment tool.
Accepted documentation: Output from assessment tools, such as Azure Migrate, Movere, or other similar
third-party tooling reports, assessment checklists, templates, questionnaires, or project plans.
2.0 Design
12
Partner roles required
Solution Architect, Data Architect
Requirement
Completed migration projects must meet at least one of the following scenarios:
• A migration design or strategy that outlines which applications, databases, or database auxiliary
components (reporting service, integration service) are in scope for the migration.
• An outline of the migration method (rehost, refactor, or replatform) to be used for the application,
database, database auxiliary components, and so on. It should show how the design addresses the
workload dependencies that were demonstrated in the assessment, with appropriate mitigations.
• The high-level migration sequence and estimated time to finish the migration.
• Azure landing zone: The environment that supports the reference deployments should address
each of the following required design areas. If an item is not relevant, the partner must document
the customer’s decision to deviate from applying best practices.
o Implementing Identity & Access Management (IAM) and role-based access control (RBAC),
data sovereignty and encryption, application security, and auditing.
o Establishing a hub and spoke architecture or retrofitting the existing deployment to separate
out the network components of a hub for optimal performance and security.
o Showing resource and perimeter security, such as bastion hosts, network security groups
and/or Azure Firewall, and/or virtual security and routing appliances with appropriate
monitoring.
o Using security products, such as Azure security services, Microsoft 365 security, or other
security solutions, to secure access to the data.
o Using governance tooling to support cost optimization across the environment. After
estimating the initial cost, setting budgets and alerts at different scopes to proactively
monitor the cost.
o Using backup and recovery solutions to ensure data retention.
o Meeting requirements for government regulatory compliance in the new environment, such
as GDPR and HIPAA, and implementing them through multiple datacenter regions, as
needed.
o Implementing a monitoring solution to provide proactive remediation for the Azure
environment, to integrate with the customer's existing monitoring tooling, if appropriate.
o Showing that visualization and alerting considerations for solutions are in place, where
appropriate.
13
Required evidence
The partner must provide relevant solution design documents that address all the preceding points for at
least three unique customers with migration projects that were completed within the past 12 months.
Acceptable documentation: Project plan, functional specifications, solution design document, architectural
diagram, automated tooling reports, and physical and logical diagrams.
The Well-Architected Review is designed to help partners evaluate their customers' workloads against the
latest set of industry best practices. It provides actionable guidance to design and improve those
workloads. The review can be used to evaluate each workload against the pillars of the Azure Well-
Architected Framework that might be applicable to that workload.
Required evidence
The partner must provide exported results from the completed Well-Architected Review, using the
assessments in the review for at least three migrated Windows Server or Microsoft SQL workloads that
were completed within the past 12 months, indicating the customer’s name. The three workloads can come
from one or more customers.
3.0 Deployment
Requirement
• Move the application from an on-premises Windows Server to Azure infrastructure as a service
(IaaS).
• Move the application that is running on Windows Server from another public cloud platform to
Azure IaaS.
Required evidence
The partner must provide documentation for three unique customers with infrastructure migrations of
Windows Server to production environments that were completed within the past 12 months.
To cover the entire sequence of the project, including design and production deployment, the
documentation must include at least two of the following items:
14
• High-level designs (HLDs) and low-level designs (LLDs)
• As-built documentation
• Rehosting from SQL Server on-premises or from another public cloud to SQL IaaS on Azure.
• Replatforming from SQL Server on-premises or from another public cloud to SQL platform as a
service (PaaS) on Azure (SQL Database or SQL Managed Instance).
Required evidence
The partner must provide documentation for each unique customer’s database migrations that align with
the solution design requirements in section 2. Each of the four database migration projects must have been
implemented within the past twelve 12 months.
To cover the entire sequence of the project, including design and production deployment, the
documentation must include at least two of the following items:
Required evidence
Partners must prove experience with at least one of the following options through a demonstration of tools
(A, B, or C):
A. Show experience with using native Azure migration tools by providing a step-by-step demonstration
that they can effectively use at least four of the following tools:
C. Show experience with all other third-party tools by referencing the tools that they used in a project
plan for successfully migrating a customer to Azure, or by providing snapshots of results or an output
file from the tools that they used. Tools may include but are not limited to:
15
• StratoZone
• CloudEndure
• Carbonite
• PlateSpin
Required evidence
Demonstrations of products, tools, or scripts used for:
Requirement
4.1 Service validation and testing
The partner must validate the deployment, including:
• Their documented process and approach to testing and evaluating the performance of all
applications against customers’ expectations and Azure best practices.
• Their documented process and approach to evaluating and improving architectural best practices
to remediate issues with migrated platforms or workloads that don’t meet performance or cost
expectations.
Required evidence
Documentation of a testing, validation, and performance evaluation that addresses the preceding points
for three unique customers. The documentation must indicate that the implemented solution meets
customer expectations, and it must include a sign-off from the customer.
The Windows Server and SQL Server migration projects must have been completed within the past 12
months. These projects can be the same as the projects evidenced in Control 3.0.
• Demonstrate how the partner’s documents, decisions, architectural designs, and procedures were
implemented.
• Demonstrate standard operating procedures for the business-as-usual operations team that
16
describe “how-to” scenarios.
Required evidence
Documentation showing the preceding points for three unique customers with completed Windows Server
and SQL Server migration projects. These projects can be the same as the projects evidenced earlier.
17
Payment terms and conditions
Pricing schedule
Audit: $2,000
Payment terms
The cost of the audit is payable in full to the audit company and must be settled before the audit begins.
Failure to pay will result in cancellation of the audit.
Appendix
Roles
The auditor selects and evaluates evidence, based on samples of the information available from live
systems. The appropriate use of such sampling is closely related to the confidence that can be placed in
the audit conclusions.
All ISSI auditors are under a non-disclosure agreement (NDA) with Microsoft. Auditors will also comply
with requests from partners to sign a direct NDA.
18
Glossary
ISSI consulting and audit preparation offers
Consulting engagements offered by ISSI to help partners prepare for Azure advanced specialization
audits. ISSI offers optional extensive in-depth consulting engagements and one-hour live sessions. Please
note that there is a cost associated with the consulting and audit preparations services provided by ISSI.
Audit
A half-day audit that is carried out remotely by a qualified ISSI auditor. During the audit, a partner must
present evidence of having completed 100 percent of the audit checklist items.
Gap report
Open Action Items are listed in the Gap Report, which is sent to partners within two business days after
their audit. The Gap Report details all Open Action Items and the evidence that is still required. Partners
have two business days to acknowledge receipt of the report and to schedule a Gap Review Meeting.
Missed Item
If the auditor deems that the partner has failed to present the required evidence for an audit checklist
item during the Gap Review Meeting, this failure is recorded as a Missed Item and is included in the Final
Report.
Final Report
A Final Report is provided to partners that discusses whether they have earned a Pass or No Pass in the
audit. A Final Report showing a Pass can be issued at the end of either the audit or the Gap Review
Meeting. A Final Report showing a No Pass will be issued after the Gap Review Meeting. If a partner
chooses not to proceed to a Gap Review Meeting or fails to acknowledge receipt of the Gap Report, a
Final Report showing a No Pass result will be issued within five business days.
19
Partner FAQ: Audit
Program contact information
If you have a question that we have not answered in this document, contact Partner Center support.
In addition, there are indirect costs associated with preparation for the audit.
How much time and how many resources (people) do we need to commit to meeting the
requirements?
The amount of time it takes to meet all requirements and pass the audit varies greatly. It depends on how
many of your current employees already have the required Azure skills, whether they have documented
customer wins, and how you document your people, technology, and processes.
Important notes
Do not apply for the program until you have met all the program requirements prior to the audit. Be sure
you have thoroughly reviewed the audit requirements and are confident you can satisfy them.
Take note of the active dates for the audit checklist. Partners are audited against the checklist items that
are active on the date of their half-day remote audit. The original application date has no bearing on the
version of the checklist that is used for the audit.
20
Partner FAQ: Requirement details
What is the required competency?
You must maintain an active Gold Cloud Platform competency.
What customer Azure Consumed Revenue counts toward meeting the performance requirement for
the advanced specialization?
Azure Consumed Revenue (ACR) calculations are based on customer consumption where the partner is
attached as Cloud Solution Provider, as Digital Partner of Record, or via the Partner Admin link. We do not
count consumption from a partner’s own Enterprise Agreement.
I see that some of the same exams are a requirement for both the Cloud Platform competency and
this advanced specialization. To earn the advanced specialization, do I need five people in addition
to those who took the exams?
No. If anyone in your organization took one of the qualifying exams as part of your competency
attainment, that individual counts toward your five skilled people.
Audit requirements
21
What are the various roles of people involved in the audit process?
Role of the auditor: The auditor reviews submitted evidence and objectively assesses whether the provided
evidence satisfies the audit checklist requirements. The auditor selects and evaluates evidence from live
systems, based on available samples of the information. The appropriate use of such sampling is closely
related to the confidence that all parties can place in the audit conclusions. All ISSI auditors are under
NDA with Microsoft. Auditors must also comply with requests from partners to sign a direct NDA.
Role of the partner: The partner must present objective evidence to satisfy the auditor that all checklist
items have been completed. Prior to the audit, it is the responsibility of the partner to review all checklist
items, collate all necessary documentation and evidence, and ensure that the right subject matter experts
are available to discuss and show systems, as appropriate. All audit evidence must be reproducible and
verifiable.
Audit process
Can I contact the auditor to schedule the audit before I apply or as soon as I apply?
No. The audit company, ISSI, cannot schedule your audit until it receives an official notification from
Microsoft. Microsoft will issue the notification only after you have shown that you meet all program
requirements and you have applied for an audit by selecting “schedule audit” from the Partner Center
dashboard. ISSI will reach out to you to begin the scheduling process within one to two business days.
22
How long does the audit take?
The remote audit takes about half a day. However, significant preparation is required to be audit-ready.
We recommend that you read the audit checklist thoroughly and, to streamline your preparation, consider
the consulting and audit preparation overview offered by ISSI.
What is the difference between the audit and the consulting and audit preparation?
Consulting and the Audit Preparation Overview are optional and conducted by the third-party audit
company, ISSI. The purpose is to help partners prepare for the audit.
To ensure objectivity, audit preparation consulting is conducted by someone other than your assigned
remote auditor. You can schedule consulting engagements at any time by using your preferred
conferencing platform.
23
Partner FAQ: Advanced specialization overview
What is an advanced specialization?
An advanced specialization is an extensive validation of a partner’s capability to deliver high-fidelity
services in a specific solution area. Advanced specializations are customer-facing labels displayed on a
partner’s business profile. They are used in our customer referral engine to allow partners to showcase
their differentiated capabilities in a specific solution area. To earn an advanced specialization, partners
must first hold gold competency status in an aligned competency.
24
Can a partner have more than one advanced specialization?
Yes, if you qualify, you can earn as many advanced specializations as you choose. Earning additional
advanced specializations will increase your visibility to customers in the Partner Finder tool.
In addition, there are indirect costs associated with preparation for the audit, including audit preparation
hours.
Do partners need to requalify for the advanced specialization after a specific period of time?
Yes. Partners must meet the requirements each year. You should expect the requirements to evolve year
over year, to best meet the needs of customers. Partners will be expected to undergo an annual audit as
part of the renewal process.
What happens to the advanced specialization if a partner does not renew their associated gold
competency?
To maintain an advanced specialization, partners must keep their gold competency status active at all
times.
25
What can partners tell customers about advanced specializations?
An advanced specialization is a customer-facing label on your Business Profile. It is not a brand, and it
does not have a badge associated with it. However, you can tell your customers which advanced
specializations you have earned. They can validate by reviewing your Business Profile in the Partner Finder
tool.
Can a company have both an endorsement and an advanced specialization on its profile?
No. As advanced specializations go live, they replace endorsements on the customer-facing Partner
Profile.
Does a partner get a badge to use externally in their marketing to differentiate their advanced
specialization?
Advanced specializations do not have a badge or a logo. An advanced specialization is a label that is
displayed on the partner’s customer-facing Partner Profile.
Other questions?
If you have any questions that we have not answered in this document, go to Partner Center support to
create a ticket with our Frontline team.
26