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Module 1 Introduction To Media and Information Literacy

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24 views31 pages

Module 1 Introduction To Media and Information Literacy

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balbolinafranco
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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IRENE B.

PACIFICO
Communication Defined
Communication is simply the
act of transferring information from
one place, person or group to another
It is the process of sending and
receiving messages through verbal or
nonverbal means, including speech,
or oral communication; writing and
graphical representations (such as
infographics, maps, and charts); and
signs, signals, and behavior.
Communication Defined
At its core, communications is the
use of messages to generate meaning,
both within and across a myriad of
cultures, contexts, channels, and
media. Through the effective practice
of communications, we are able to
improve cultural, social, personal, and
professional experiences, whether
between individual, enterprises or
even nations
These are the eight parts as presented
by What is communication (2012):
1. Source –
The source imagines, creates, and
sends the message. In a public speaking
situation, the source is the person giving
the speech. He or she conveys the message
by sharing new information with the
audience. The speaker also conveys a
message through his or her tone of voice,
body language, and choice of clothing. This
process of turning thoughts into
communication is called encoding.
2. Message –
The message is the stimulus or
meaning produced by the source for the
receiver or audience.
The message also consists of the way
you say it—in a speech, with your tone of
voice, your body language, and your
appearance—and in a report, with your
writing style, punctuation, and the
headings and formatting you choose. In
addition, part of the message may be the
environment or context you present it in
and the noise that might make your
message hard to hear or see.
3. Channel –
The channel is the way in which a
message or messages travel between
source and receiver.
There are multiple communication
channels available to us today.
1.face- to-face conversations
2.Letters
3.telephone calls
4.text messages
5.Email
6.Internet (including social media such
as Facebook and Twitter)
7.Blogs
8.tweets
9.radio and TV
10.written letters
11.Brochures
12.reports
4. Receiver –
The receiver receives the message
from the source, analyzing and
interpreting the message in ways both
intended and unintended by the source. In
order to receive a message, she or he
listens, sees, touches, smells, and/or
tastes to receive a message. The process of
turning communication into thoughts is
called decoding.
The receiver decodes the message.
5. Feedback –
When the receiver responds to the
source, intentionally or unintentionally,
she/he is giving feedback. Feedback is
composed of messages the receiver sends
back to the source. Verbal or nonverbal,
all these feedback signals allow the source
to see how well, how accurately (or how
poorly and inaccurately) the message was
received.
Feedback also provides an
opportunity for the receiver or audience to
ask for clarification, to agree or disagree,
or to indicate that the source could make
the message more interesting.
6. Environment –
The environment is the atmosphere,
physical and psychological, where an
individual sends and receives messages.
This can include the tables, chairs,
lighting, and sound equipment that are in
the room. The room itself is an example of
the environment.
The environment can also include
factors like formal dress that may indicate
whether a discussion is open and caring
or more professional and formal.
7. Context –
The context of the communication
interaction involves the setting, scene, and
expectations of the individuals involved.
A professional communication context
may involve business suits (environmental
cues) that directly or indirectly influence
expectations of language and behavior
among the participants.
8. Interference or noise –
This is anything that blocks or
changes the source’s intended meaning of
the message. For example, if you drove a
car to work or school, chances are you
were surrounded by noise. Car horns,
billboards, or perhaps the radio in your
car interrupted your thoughts, or your
conversation with a passenger.
Psychological noise is what happens
when your thoughts occupy your attention
while you are hearing, or reading, a
message.
Stereotypes, reputations, assumptions, and
biases are examples of psychological noise which
affect communication.
Interference can come from other sources,
too. Perhaps you are hungry, and your attention
to your current situation interferes with your
ability to listen. Maybe the office is hot and
stuffy. Not all noise is bad, but noise interferes
with the communication process.
For example, your cell phone ringtone may
be a welcome noise to you, but it may interrupt
the communication process in class and bother
your classmates.
PERFORMANCE
TASK 1
Activity 1.2. Compare and Contrast
Identify the similarities and differences between and among media literacy,
information literacy, and technology literacy by completing the triple Venn
diagram below. Then, answer the guide questions that follow. Do this activity
on a separate sheet of paper.

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