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Brand Awareness & Product Distinction To The MAX With Cloud Kitchen

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21 views1 page

Brand Awareness & Product Distinction To The MAX With Cloud Kitchen

Uploaded by

Drix
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Solution 3

Brand Awareness & Product distinction to the MAX with cloud kitchen

Demographic trends Market opportunities

High adoption rate among our target demographic Rapid growth of food delivery apps in Thailand

50% Penetration rate 13.5% CAGR 27% User penetration


High adoption of cloud kitchens
Food delivery fits our target demographic
Of users have ordered
Delivery
Fast Online 13.5% from a cloud kitchen
attribute

Instant First-to-market opportunity


Demographic Digitally
Spontaneous
attribute gratification oriented No similar brands are offering
cloud kitchen/dedicated delivery

There is a gap in the market for an additional


distribution channel in cloud kitchens

Source: Statista, Internal analysis, ETDA

Introduction Solution 1 Solution 2 Solution 3


Solution 3 Appendix 22

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