Customer Journey Roadmap Document

Overview

Goals and Scope: RenewAgra aims to modernize and integrate its three businesses: CropCo,
TransCrop, and EnvoData, each using different data management systems. The project’s
immediate goals include replacing CropCo's Excel data management system, integrating data
management across the company, and securing data sharing. The long-term goals are to
maintain high-quality global data, provide mobile data access and analytics, and explore
advanced technologies like drones and IoT.

Immediate Goals:

● Replace CropCo Excel data management with a solution that provides access for all
three businesses.
● Integrate data management across the entire company to ensure a single source of
truth.
● Provide a secure means for CropCo engineers to share data.

Long-term Goals:

● Maintain high-quality global data in a single user interface for internal services and
external customers.
● Provide a fully mobile data access and analytics platform enabling the company and
its customers to access and track data in real-time.
● Explore the use of drones for land analysis, local IoT connection, predictive analytics,
and access to real-time conditions.

Business and Technical Requirements

Activity 1: Briefly describe the services provided by the three businesses that make up
RenewAgra.

● CropCo: Provides agricultural products and services focusing on crop production,

using outdated data management.
● TransCrop: Manages a comprehensive logistical network, ensuring the efficient
transport of agricultural products.
● EnvoData: Offers advanced data analytics services using SAP S/4Hana suite, SAP
Analytics on-premise solution, and SAP Fiori UX.

Activity 2: Identify one area for each of the three businesses that could be improved with an
SAP Solution.

● CropCo: Implement SAP S/4Hana to replace Excel spreadsheets for better data
management.
● TransCrop: Use SAP Transportation Management to optimize logistical operations.
● EnvoData: Enhance data analytics capabilities with SAP Analytics Cloud.

Activity 3: List two types of regulations that could differ from country to country or affect
these businesses.
 ● Agricultural import/export regulations: Varying standards for pesticide use, quality
control, and labeling requirements.
● Environmental and sustainability regulations: Different environmental impact
assessment requirements, carbon emission limits, and sustainability certifications.

Activity 4: List four questions you would ask the customer that would clarify their business
needs.

● What are the main challenges you face with your current data management systems?
● How do you manage logistical operations across different regions, and what
improvements are you seeking?
● What data analytics capabilities are essential for your business, and where do you see
gaps in your current setup?
● Are there any specific regulatory requirements that significantly impact your business
operations in different countries?

Stakeholders and Partners

Activity 1: List the key stakeholders you might include in your meetings and workshops.

● Chief Information Officer (CIO)

● Operations Manager
● Data Analysts
● IT Department Head

Activity 2: Analyze the stakeholders on your list in terms of interest, influence, and level of
participation in the project.

● CIO: High interest, high influence, high participation.

● Operations Manager: Medium interest, medium influence, medium participation.
● Data Analysts: High interest, low influence, high participation.
● IT Department Head: High interest, high influence, high participation.

Activity 3: Using the SAP Partner Finder locate and select a partner that could provide expert
advice on managing various project issues.

● SAP Platinum Partner XYZ

Activity 4: Provide a brief explanation about why you chose this partner.

● SAP Platinum Partner XYZ was chosen for their extensive experience in agricultural
solutions and their proven track record in successfully implementing SAP solutions in
similar projects. Their expertise will be invaluable in addressing RenewAgra's
specific needs.

Business Environment

Activity 1: Briefly describe two of the business analysis tools mentioned in this course.

● PESTLE Analysis: Evaluates the Political, Economic, Social, Technological, Legal,

and Environmental factors affecting a business.
 ● SWOT Analysis: Identifies the Strengths, Weaknesses, Opportunities, and Threats
related to business operations.

Activity 2: Use the PESTLE Analysis tool to analyze CropCo.

● Political: Impact of agricultural subsidies and government policies on crop

production.
● Economic: Market demand for crops and fluctuating commodity prices.
● Social: Increasing consumer preference for organic and sustainably grown produce.
● Technological: Need for modernizing outdated data management systems.
● Legal: Compliance with agricultural regulations and standards.
● Environmental: Challenges posed by climate change on crop yield and
sustainability.

Activity 3: Use the PESTLE Analysis tool to analyze TransCrop.

● Political: Regulations governing transportation and logistics.

● Economic: Rising fuel costs and economic stability affecting logistical operations.
● Social: Workforce mobility and adherence to labor laws.
● Technological: Adoption of advanced logistics and supply chain management
systems.
● Legal: Compliance with international shipping laws and standards.
● Environmental: Reducing carbon footprint and improving sustainability of the
transportation network.

Activity 4: Use the PESTLE Analysis tool to analyze EnvoData.

● Political: Data privacy regulations impacting data management practices.

● Economic: Costs associated with maintaining advanced data systems.
● Social: Ensuring user acceptance and providing adequate training for new systems.
● Technological: Keeping pace with emerging technologies in data analytics.
● Legal: Adhering to data protection and privacy laws.
● Environmental: Managing energy consumption of data centers and promoting
sustainable practices.

Apply SAP Products and Solutions

Activity 1: Identify four customer pain points and briefly explain how they could be remedied
by an SAP solution.

● Disparate data systems causing inefficiencies: Remedied by SAP Data Hub for
centralized data management and integration.
● Inefficient logistical operations: Remedied by SAP Transportation Management to
optimize and streamline logistics.
● Limited data analytics capabilities: Remedied by SAP Analytics Cloud for
advanced data visualization and real-time insights.
● Regulatory compliance challenges: Remedied by SAP Governance, Risk, and
Compliance (GRC) solutions to ensure adherence to regulations and standards.

Design SAP Team Training Strategies

Activity 1: Based on the case study, briefly describe three types of training that would be
beneficial for your team on this project.

● SAP S/4HANA Training: Focus on integrating and managing data across different
business units. Essential for team members to understand the new system and its
capabilities.
● SAP Analytics Cloud Training: Enhances team members' ability to utilize advanced
analytics tools for better decision-making and data visualization.
● SAP Transportation Management Training: Equips team members with the skills
needed to optimize logistical operations and improve overall efficiency.

Customer Journey Roadmap Presentation

Slide 1: Title Slide

● Title: Customer Journey Roadmap

● Subtitle: Preparing for Analysis and Design Phase
● Your Name

Slide 2: Overview

● Goals and Scope:

○ Address interconnectedness and modernization of CropCo, TransCrop, and
EnvoData.
○ Immediate goals: Replace CropCo Excel data management, integrate data
management across the company, secure data sharing.
○ Long-term goals: Maintain high-quality global data, provide mobile data
access and analytics, explore advanced technologies like drones and IoT.

Slide 3: Business and Technical Requirements

● Business Requirements:
○ Improve data management for CropCo.
○ Optimize logistical operations for TransCrop.
○ Enhance data analytics capabilities for EnvoData.
● Technical Requirements:
○ Implement SAP S/4HANA for centralized data management.
○ Use SAP Transportation Management for logistics.
○ Leverage SAP Analytics Cloud for data visualization.

Slide 4: Stakeholders and Partners

● Key Stakeholders:
○ CIO
○ Operations Manager
○ Data Analysts
○ IT Department Head
● Stakeholder Analysis:
○ CIO: High interest and influence, active participation.
○ Operations Manager: Medium interest and influence, moderate participation.
○ Data Analysts: High interest, low influence, high participation.
 ○ IT Department Head: High interest and influence, active participation.
● Chosen Partner:
○ SAP Platinum Partner XYZ for their expertise in agricultural solutions.

Slide 5: Business Environment

● PESTLE Analysis for CropCo:

○ Political: Agricultural policies.
○ Economic: Market demand.
○ Social: Consumer trends.
○ Technological: Modernizing systems.
○ Legal: Compliance regulations.
○ Environmental: Climate impact.
● PESTLE Analysis for TransCrop:
○ Political: Transportation and logistics regulations.
○ Economic: Rising fuel costs and economic stability.
○ Social: Workforce mobility and adherence to labor laws.
○ Technological: Advances in logistics and supply chain management systems.
○ Legal: Compliance with international shipping laws.
○ Environmental: Reducing carbon footprint and improving sustainability of the
transportation network.
● PESTLE Analysis for EnvoData:
○ Political: Data privacy regulations.
○ Economic: Costs associated with maintaining advanced data systems.
○ Social: Ensuring user acceptance and providing adequate training for new
systems.
○ Technological: Keeping pace with emerging technologies in data analytics.
○ Legal: Adhering to data protection and privacy laws.
○ Environmental: Managing energy consumption of data centers and promoting
sustainable practices.

Slide 6: Products and Solutions

● Customer Pain Points:

○ Disparate data systems causing inefficiencies.
○ Inefficient logistical operations.
○ Limited data analytics capabilities.
○ Regulatory compliance challenges.
● SAP Solutions:
○ SAP Data Hub for centralized data management and integration.
○ SAP Transportation Management to optimize and streamline logistics.
○ SAP Analytics Cloud for advanced data visualization and real-time insights.
○ SAP Governance, Risk, and Compliance (GRC) solutions to ensure adherence
to regulations and standards.

Slide 7: SAP Team Training Strategies

● Training Needs:
○ SAP S/4HANA Training: Focus on integrating and managing data across
different business units. Essential for team members to understand the new
system and its capabilities.
 ○ SAP Analytics Cloud Training: Enhances team members' ability to utilize
advanced analytics tools for better decision-making and data visualization.
○ SAP Transportation Management Training: Equips team members with the
skills needed to optimize logistical operations and improve overall efficiency.
● Training Benefits:
○ Inspire confidence and trust for the customer.
○ Enhance team communication and collaboration.
○ Improve knowledge of team standards for the project.

Slide 8: Conclusion

● Summary:
○ Recap the key points discussed: goals and scope, business and technical
requirements, stakeholders and partners, business environment, products and
solutions, and training strategies.
● Next Steps:
○ Prepare for the analysis and design phases by ensuring all stakeholders are
aligned and training sessions are scheduled.
● Call to Action:
○ Engage with the project team and partners to begin the detailed planning and
implementation phases.