Subject MAPEH

I.
Topic Media-based Arts and Design in the Philippines
Level Grade 10

Objectives

 Identify photography, its types, and some famous photographers

in Philippines.
 Apply photography using devices like DSLR, Mobile/android
phone cameras
 Value the importance of Media in society.

II. Discussion

Philippine Photography in the 21st Century

PHOTOGRAPHY
 Viewed as a purely technical process, that of recording visible images
by light action on light sensitive materials.
 From the Greek words:
 “photos” (meaning light)
 “graphos” (meaning writing)
 The name literally states its process
 It is elevated as “light writing” and highly regarded as art to an
aesthetic form in its own right in the midst 20 th century.

PHOTOGRAPHY IN THE PHILIPPINES TODAY

 Digital photography in many Filipino photographers today is an
amazing addition for them in the world. In their new digital world,
photographers capture their memorable moments easier and faster,
and share, print, correct, and even alter images.

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SOME OF THE POPULAR SUBJECTS THAT CONTEMPORARY FILIPINO
DIGITAL PHOTOGRAPHERS CAPTURE
 This list of current photographers in the Philippines alone will take you
on an inspiring journey of creative excellence. Many of them continue
to be inspired by the great pioneering photographers before them –
Ansel Adams, Richard Avedon, Cindy Sherman, and others.
The following are some of the famous Filipino photographers and their
representative works in the field:
1. SELF-EXPRESSION
Example of it is the “Into the Green Zone” of
George Tapan you win in National Geographic
Photo Contest, its express feelings and
manipulates reality to create subjective mood and
atmosphere. It is undeniable that photography has
helped people express themselves.

2. DOCUMENTATION
A picture is a proof of the value we give to our lives. Picture
capture every moments and memory of our tradition. It also
captures special moments that last forever. Example of this is
the Photo of Jake Verzosa of Tattoo artist “Apo Whang-od”

3. COMMUNICATION
A picture is said to be worth a thousand words. It can speak to.
Through a picture we can communicate what we
think and feel.
- Advertising photography
- Fashion photography
- Travel photography
- Photojournalism
Photo: Jude Bautista
------------------------------------------------------
NOTEWORTHY PHILIPPINE PHOTOGRAPHERS

GEORGE TAPPAN
He is an award-winning travel photographer who has
won two pacific Asia Tourism Association (PATA) Gold
Awards, An ASEAN Tourism Association award and first
place in the 2011 National Geographic Photo Contest.
His highly acclaimed work has
been published in five
photography books.

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Into The Green Zone
Tappan’s 1st place winning image in the 2011 National Geographic Photo Contest

Other Photos:

JOHN K. CHUA
-
Advertising and commercial photographer
extraordinary, John is best known for his
technical excellence and mastery of
notoriously challenging photo shoots – to the
delight of clients who imagine the seemingly
impossible. With more than forty years of
experience under his belt, John has moved
with ease from one genre of photography to
another, earning local and international awards along the
way.
Some of his photos:

Snake Island, Palawan Kapayapaan/Peace

Gulf of Davao

------------------------------------------------------
FILM
Another art form which has risen to great heights within the last
century is film or cinema. As its early name “motion pictures” declared,
film brought yet another dimension into play that of moving images.
The possibilities of this medium created a new art form that was to become a
powerful social and economic force, and a legacy of the 20 th century world.
Philippine Filmmakers
 Brillante Mendoza
 Laurice Guillen

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 Maryo delos Reyes
 Auraeus Solito

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 ANIMATION
In recent decade, a whole new career opportunity has emerged for
creative Filipinos via the field of animation. Filipino animators have been
involved in the creation of some of the best-loved and technically
challenging animated feature films produced in the last few years.
Among these are Toy Story, Up, The Incredibles, Monster
University, Cars, Finding Nemo, Planes, Brave, Shrek, Kung Fu
Panda and more.
Philippine Animation Studio, Inc
The Philippine Animation Studio, Inc. (PASI) was established in 1991
and has since collaborated on numerous animation projects and series with
foreign partners. Among these have been Captain Flamingo, Producing
Parker, Groove High, and Space Heroes Universe.
Samples:

Some of the Outstanding achievements of animators in the

Philippines
URDUJA
Among the other exciting milestones in the fast-
emerging Philippine animation industry was the creation
in 2008 of Urduja, an animated film adaptation of the
legend of the warrior princess of Pangasinan. Produced by
APT Entertainment, Seventoon, and Imaginary friends,
Urduja is recognized as the first fully-animated
Filipino film, created by an all- Filipino group of
animators using the traditional (hand- drawn) animation
process with some 3D effects.

DAYO: SA MUNDO NG ELEMENTALIA

It released in 2008, and it said to be the country’s first
all-digital full- length animated feature film. It
Produced by Cutting Edge Productions, the film presents

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Philippine mythical creatures as heartwarming characters in a young boy’s
adventure.

------------------------------------------------------
PRINT MEDIA
Alongside the digital media forms discussed above, there remains to
more conventional form known as print media. Include here are large-scale
publications such as newspapers, magazines, journal, books of all kinds, as
well as smaller-scale posters, brochures, flyers, menus, and the like. Of
course, all of these now have their digital counterparts that may be accessed
and read on the internet.
ADVERTISING
One major field that still relies heavily on print media is advertising.
Despite the soaring popularity and seemingly limitless possibilities of online
advertising and social media, Philippine artists are still called upon to create
advertisements that will be physically printed. These appear in
newspapers, magazines, posters, brochures, each with their specific
target readerships and markets, and highly- specialized approaches for
reaching these target groups.
COMIC BOOKS
Another field of print media that highlights the artistic gifts of Filipinos
is that of comic books, or komiks as they are locally referred to. The
popularity of Philippine comics began in the 1920s when Liwayway
magazine started featuring comic strips, such as Mga Kabalbalan ni
Kenkoy (The Misadventures of Kenkoy) created by Tony Velasquez went on
to be recognized as the “Father of Filipino Comics.”
Even decades before, however, komiks creators had already
introduced characters, themes, and story lines from Philippine folklore,
mythology, and history. With books and libraries not yet readily accessible to
a majority of the Filipino public, comics became a major form of reading
material around the country, eagerly read and shared by young and old
alike.

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Innovation in Product and Industrial Design
Yet another breakthrough arena for Filipino imagination, imagination,
and innovativeness in recent decades has been that of design. Specifically,
this covers product and industrial design as applied to furniture, lighting, and
interior accessories, as well as fashion from fashionably dressmaking to bridal
ensembles to casual wear. As a result, a number of Filipino designers have
risen to fame both locally and internationally.
KENNETH COBONPUE
- is a multi- awarded designer and the
creative director of HIVE, a design and
manufacturing facility for designers of
interior accessories and lighting.
Cobonpue’s fresh and exciting
concepts and excellent craftsmanship
have earned him the acclaim and the
patronage of discerning clientele the
world over- including prominent
Hollywood celebrities.

RAJO LAUREL
- Probably best known to the general
public as a judge on the television
series Project Runway Philippines
- A much-admired Filipino fashion
designer with a number of national
and international awards to his name
- He trained at New York’s Fashion
Institute of Technology and at Central
Saint Martin’s in London

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DITA SANDICO-ONG

Another Philippine
designer who has been advocating the
use of local weaving techniques and
natural fibers is Dita Sandico- ong.
Known as the “Wrap Artiste” of the
Philippines for her famous bold-colored
wraps, Sandico-Ong first experimented
with the local weave of Ilocos Sur,
known as Inabel, as well as with pineapple fibers blended with
Irish linen, dubbed piñalino.

References
Eduardo V. Cipriano, Adelina Pineda-Limos, Ronald V. Solis, Mark G. Fabella, Ed.D. , Ray Ferdinand D. Limos,
Girly Grace L. Delos Reyes. The 21st Century MAPEH in ACTION 10. Quezon City: Rex Book Store, Inc.,
2015.
Internet References:

 “MEDIA-BASED ARTS and DESIGN in the PHILIPPINES.” Prezi.Com, https://prezi.com/c7yeze_v4i76/media-based-

arts-and-design-in-the-philippines/. Accessed 21 Dec. 2020.
 Balbido, Noemi. “Media Based Arts and Design in the Philippines.” SlideShare Android, 15 June 2018,
https://www.slideshare.net/NoemiBalbido/media-based-arts-and-design-in-the-philippines. Accessed 21 Dec.
2020.

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 https://www.coursehero.com/u/file/40196590/grade10-arts-PHOTOGRAPHYpptx/?justUnlocked=1#question.
Accessed 21 Dec. 2020.

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III. Exercise (10 points)

Directions: Read each statement below carefully. Place a T on the line if

you think a statement is TRUE. Place an F on the line if you think the
statement is FALSE.

_____1. Digital photography in many Filipino photographers today is an

amazing addition for them in the world.
_____2. Picture capture every moments and memory of our tradition.
_____3. George Tappan is highly acclaimed work has been published in
five photography books.
_____4. John K. Chua is best known for his technical excellence and
mastery of notoriously challenging photo shoots – to the delight of
clients who imagine the seemingly impossible.
_____5. Another art form which has risen to great heights within the last
century is film or cinema.
_____6. The Philippine Animation Studio, Inc. (PASI) was established in
1999 and has since collaborated on numerous animation projects and
series with foreign partners.
_____7. Elemeto, an animated film adaptation of the legend of the
warrior princess of Pangasinan.
_____8. One major field that still relies heavily on print media is
advertising
_____9. Another field of print media that highlights the artistic gifts of
Filipinos is the Marvels.
_____10. Jhon Cobonpue is a multi- awarded designer and the creative
director of HIVE, a design and manufacturing facility for designers of
interior accessories and lighting.

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Name: ___________________________________ Date: ______________________
Grade and Section: _________________________

IV. Written Activity (20 points)

Directions: Answer the question in essay form. Your essay should be as well
organized and as carefully written as you make it. You will be graded based
on the given rubric placed on the written part.

1. How does Philippine Photography in the 21 Century help you as a student?

st

(10 points)

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Enumeration
Directions: List down or enumerate what are asked for each of the
following.

a. Noteworthy Philippine Photographers

 ____________________________________.
 ____________________________________.

b. Philippine Filmmakers
 ____________________________________.
 ____________________________________.
 ____________________________________.
 ____________________________________.

c. Filipino Comic Books

 ____________________________________.
 ____________________________________.
 ____________________________________.
 ____________________________________.

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