Design and Cost Menus: Sithkop015
Design and Cost Menus: Sithkop015
Contents
Introduction 3
Questions 7
Activities 16
Introduction
Welcome to the Student Assessment Tasks for SITHKOP015 - Design and cost menus. These
tasks have been designed to help you demonstrate the skills and knowledge that you have learnt
during your course.
Please ensure that you read the instructions provided with these tasks carefully. You should also
follow the advice provided in the Hospitality Works Student User Guide. The Student User Guide
provides important information for you relating to completing assessment successfully.
• Assessment Task 1: Knowledge questions – You must answer all questions correctly.
• Assessment Task 2: Student Logbook – You must work through a range of activities and
complete a Project Portfolio.
Have you read the assessment requirements for this unit? Yes No
Do you understand the requirements of the assessments for this unit? Yes No
Do you agree to the way in which you are being assessed Yes No
Student ID number
Student signature
Date
Assessor name
Assessor signature
Date
Student ID number
Student signature
Date
Assessment Task
Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been
carried out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Feedback
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
• review the advice to students regarding answering knowledge questions in the Hospitality
Works Student User Guide
• comply with the due date for assessment which your assessor will provide
• adhere with Peach Institute’s submission guidelines
• answer all questions completely and correctly
• submit work which is original and, where necessary, properly referenced
• submit a completed cover sheet with your work
• avoid sharing your answers with other students.
i Assessment information
Information about how you should complete this assessment can be found in Appendix A of the
Hospitality Works Student User Guide.Refer to the appendix for information on:
Questions
Provide answers to all of the questions below.
1. List three methods for sourcing information on food service trends and market preferences.
Market Research Reports: Market research firms and organizations like Mantel, Nielsen,
and Euro monitor International regularly publish reports on food service trends and market
preferences. These reports provide comprehensive data and analysis based on surveys,
consumer behaviour, and industry insights. Subscribing to these reports or purchasing
individual reports can provide valuable information on current trends and preferences in the
food service industry.
Industry Publications and Journals: Food service industry publications and journals, both
in print and online, often feature articles, case studies, and reports on emerging trends and
consumer preferences. Examples include Nation's Restaurant News, Foodservice Director,
and QSR Magazine. These sources can offer real-time insights and expert analysis.
Social Media and Online Forums: Social media platforms like Integra, Twitter, and Face
book, along with food-focused websites and forums such as Yelp, Trip Advisor, and food
blogs, can provide real-time feedback and trends from consumers. Monitoring hash tags,
discussions, and reviews related to food and dining can give you a sense of current
preferences, emerging food fads, and customer feedback.
2. Explain how each of the following affects food service trends and give an example of each.
Description Example
a) Fashionable Influence of current eating trends and The rise of the "keto" diet
eating habits fads on the food service industry. trend has influenced food
service trends by
increasing the demand
for low-crab, high-fat
menu options.
b) Cultural and Impact of diverse cultural and ethnic The growing regard of
ethnic factors on the food service industry. Korean pop culture,
influences including K-pop music
and Korean TV dramas,
has led to an increased
interest in Korean
cooking.
c) Major festivals How seasonal events and festivals
In the annual Mardi Gras
and events impact food service offerings.
fête in New Orleans, many
restaurants and food
trucks produce special
menus featuring traditional
Creole and Cajun dishes.
Bryan Peach Institute Pty. Ltd. T/A Peach Institute
RTO No: 31822, CRICOS Provider No: 03604C, ABN: 82 106 814 439 6
Student Assessment Tasks SITHKOP015 - Design and cost menus
d) Media influence The role of media, together with TV, When a celebrity chef
online and pop idol chefs, in shaping showcases a particular
food service trends. ingredient or cooking
technique on a popular
cooking show, it can
spark a trend.
e) Seasonal How changing seasons and weather During the fall season,
influences affect food and menu preferences. pumpkin-spiced
beverages and dishes
become popular in many
food service
establishments.
f) Social media The impact of social media platforms The viral spread of a
on creating and spreading food trends visually appealing and
unique food item on
platforms like Instagram
can create a food trend.
3. List three ways you can you gather information on market statistics.
Here are three concise ways to gather market statistics:
Government reports and agencies.
Market research firms and organizations.
Trade associations and industry publications.
4. List three ways you can you gather information on customer profiles and preferences.
Customer Analytics: Utilize customer data and analytics tools. Analyze purchase history,
website interactions, and social media engagement to understand customer behavior and
preferences. Customer Relationship Management (CRM) systems are valuable for managing
and analyzing customer profiles.
Market Research and Focus Groups: Conduct market research studies and organize focus
groups. These methods involve in-depth analysis of customer segments, including their
preferences, pain points, and needs. Market research firms can provide valuable insights into
customer profiles and preferences.
5. How can you ensure that the products, service styles and quality expectations meet the
market needs? Explain the process involved.
We can ensure that the products, service styles and quality expectations meet the market
needs by given step below:
6. How do the following affect the financial operating costs in the food service industry?
a) Consumables Increase in consumable costs, such as disposable packaging
and utensils, directly impacts operating expenses. Reducing
waste and optimizing portion control can mitigate costs.
7. List the methods and formulas for calculating portion yields and costs from raw ingredients for
the following:
Method Formula
a) Food cost Food Cost Calculation Method Food Cost Percentage = (Cost
percentage of Raw Ingredients / Menu
Price) * 100
b) Budgeted sales Budgeted Sales Price Method Budgeted Sales Price = (Cost of
price Raw Ingredients / Food Cost
Percentage)
10. Why do you need to follow the required menu item naming conventions for the style of
cuisine?
Cultural Authenticity: Authenticity is crucial in the culinary world, especially for restaurants
specializing in specific cuisines. Following naming conventions ensures that the dishes
maintain their cultural and traditional integrity, which can be important for both customers and
the reputation of the establishment.
Respect for Heritage: Adhering to naming conventions is a sign of respect for the heritage
and traditions of the cuisine. It shows that the restaurant takes the cuisine seriously and
honors its origins.
Marketing and Branding: The right naming conventions can contribute to the branding and
marketing of the restaurant. It can help create a distinct identity and attract customers who
are seeking a specific cuisine experience.
11. When creating a menu, you also need to consider the format and layout. How do the
following influence menus?
a) Text used Choice of text affects readability and ambiance. Clear text is vital
for customer understanding.
b) Format of menu Menu format should align with the target customer type, setting
matching customer the tone and meeting expectations (e.g., formal for fine dining,
type concise for fast food).
c) Presentation and Layout, organization, and visual appeal impact how customers
flow navigate the menu, enhancing the dining experience and
influencing ordering choices.
12. What is the meaning of qualitative and quantitative data? Provide an example for each.
Qualitative Data:
Meaning: It provides a deeper understanding of the subject by exploring the "why" and
"how" behind the data.
Example: Customer feedback in the form of comments or reviews is qualitative data. For
instance, "The restaurant's atmosphere was cozy, and the staff was friendly," represents
qualitative data because it describes the quality of the restaurant experience.
Quantitative Data:
e) Sales data Analyse sales data to identify purchasing patterns, popular items,
and trends, which indirectly reflect customer preferences and
behaviour.
15. Explain how the following assists when analysing the performance of the menu.
a) Menu Menu engineering analysis involves categorizing menu items
engineering based on their profitability and popularity. By classifying items as
analysis stars, plowhorses, puzzles, or dogs, it helps identify which items are
driving profits and which may need adjustments or removal. This
analysis guides decisions on menu pricing, promotion, and
optimization.
b) Sales data
Sales data provides insights into how individual menu items perform
over time. It helps identify best-sellers, seasonal variations, and the
overall revenue generated by each item. Sales data assists in making
data-driven decisions about menu changes, pricing adjustments, and
optimizing the menu mix for profitability and customer satisfaction.
Completed
Did the student provide a successfully?
sufficient and clear answer
that addresses the suggested
answer for the following? Yes No
Comments
Question 1
Question 2a
Question 2b
Question 2c
Question 2d
Question 2e
Question 2f
Question 3
Question 4
Question 5
Question 6a
Question 6b
Question 6c
Question 6d
Question 7a
Question 7b
Question 7c
Question 7d
Question 7e
Question 8a
Question 8b
Question 8c
Question 9
Question 10
Question 11a
Question 11b
Question 11c
Question 12
Question 13a
Question 13b
Question 13c
Question 13d
Question 13e
Question 14
Question 15a
Question 15b
Assessor name:
Date:
Student ID number
Student signature
Date
Assessment Task
Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been
carried out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Feedback
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
d’hôte
• methods and formulas for calculating • desired profit margins and mark-up
portion yields and costs from raw procedures
ingredients used for each menu item
• summary of menu costings.
Instructions for how you will complete these requirements are included below.
Activities
Complete the following activities.
Successful completion of this unit requires that you complete the range of
tasks listed above. It is important that you provide evidence that you
have successfully completed each task. We have provided a Project Portfolio to help you.
Below is a guide to the skills and knowledge you must demonstrate when you are
completing each task. We have provided a number of documents to assist you and
you will find these in your Project Portfolio.
• write good menu descriptions that follow naming conventions and promote the
sale of the dish
• make sure the menu is easy to read and has a good format.
In this step, you need to complete research using the internet and other
information so that you can create menus that are relevant to your customer
base.
Now it is time to put all of that research and findings into creating attractive
menus that meet market preferences. You will do this as Section 2 of
your Project Portfolio.
The four menus need to be:
• Menu 1: à la carte
• Menu 2: buffet
• Menu 3: degustation
You have created these four amazing menus, so now you need to calculate
if the menus are going to be profitable. You will do this work as Section
3 of your Project Portfolio.
You need to complete:
• A Standard Recipe Card (SRC) of each dish for each of the four menus. You
can use your own or there is a Food Cost (SRC) Template provided in the
Student Resources Folder.
If you are using your own you need to ensure that it lists:
o ingredients o portion
o selling price.
You can use your own document or there is a menu pricing template provided
in the Student Resources Folder. You must attach all documents as
attachments to your Project Portfolio.
Make sure you have completed all sections of your Project Portfolio,
answered all questions, provided enough detail as indicated and
proofread for spelling and grammar as necessary. Don’t forget to submit all attachments
where indicated.
Submit to your assessor for marking.
Completed
successfully?
Assessor signature:
Assessor name:
Date:
Assessor name:
Date:
Qualification name:
Feedback
Bryan Peach Institute Pty. Ltd. T/A Peach Institute
RTO No: 31822, CRICOS Provider No: 03604C, ABN: 82 106 814 439 21
Student Assessment Tasks SITHKOP015 - Design and cost menus
I hereby certify that this student has been assessed by me and that the assessment has been
carried out according to the required assessment procedures.