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    JD_Campaign Manager, Performance Marketing

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    pravinpat06

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    JD_Campaign Manager, Performance Marketing

    Uploaded by

    pravinpat06
    3 views2 pages

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    Copyright:

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    3 views2 pages

    JD_Campaign Manager, Performance Marketing

    Uploaded by

    pravinpat06

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Position Title: Campaign Manager - Performance Marketing

    About Gynoveda

    Gynoveda is a leading chain of Ayurveda-based fertility clinics dedicated to providing holistic


    and natural solutions for couples struggling with infertility. We are committed to empowering
    individuals and families through personalized care, cutting-edge Ayurveda practices, and a
    compassionate approach. Our website, www.gynoveda.com, provides comprehensive
    information about our services and the transformative journey we offer.

    Job Overview:

    We are seeking a skilled and enthusiastic Campaign Manager - Performance Marketing to join
    our dynamic team. You will play a crucial role in executing and optimizing performance
    marketing campaigns across various digital channels, supporting the overall marketing strategy
    and driving impactful results. This position requires a strong understanding of performance
    marketing principles, practical experience with key digital platforms, and a keen eye for data-
    driven optimization.

    Responsibilities:

    • Execution of performance marketing campaigns across all digital channels (Google Ads,
    YouTube Ads, Meta Ads, etc.) under the guidance of the Team Lead.
    • Manage day-to-day campaign operations, including keyword research, ad copywriting,
    bidding strategies, and performance tracking.
    • Analyse campaign performance data using Google Analytics, MS Excel, and other
    relevant tools.
    • Identify trends, opportunities, and areas for improvement, contributing to ongoing
    campaign optimization.
    • Implement A/B testing and other optimization strategies to enhance campaign
    effectiveness and ROI.
    • Assist in developing campaign reports and presenting key findings to stakeholders.
    • Stay updated on the latest industry trends, emerging technologies, and platform
    updates within the performance marketing landscape.
    • Collaborate effectively with the wider marketing team to ensure consistent brand
    messaging and a unified marketing approach.

    Qualifications:

    • 2+ years of experience in performance marketing, with a strong understanding of


    campaign management and optimization across key platforms like Google Ads, YouTube
    Ads, Meta Ads.
    • Experience working with Google Analytics and other web analytics tools to track and
    analyze campaign performance.
    • Proficient in MS Excel for data analysis, creating dashboards, and generating insights.
    • Strong analytical skills with the ability to interpret data, identify trends, and make data-
    driven recommendations.
    • Excellent organizational skills with the ability to manage multiple projects and deadlines
    effectively.
    • Strong communication skills, both written and verbal, with the ability to present data
    and insights clearly and concisely.

    Bonus Points:

    • Experience working with affiliate marketing programs.


    • Familiarity with data visualization tools like Google Data Studio or Tableau.
    • Knowledge of digital marketing regulations and best practices.

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