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Appendix 1: Cost Breakdown For Solution 1

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16 views1 page

Appendix 1: Cost Breakdown For Solution 1

Uploaded by

Drix
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Appendix 1: Cost breakdown for solution 1

Solution 1 Q1 Q2 Q3 Q4 19,808,000.00 THB


1A - Taster buffet 9,900,000.00 THB
Event planning 120,000.00 THB/month 3 360,000.00 THB
COGS 20,000.00 THB/event 4 1,440,000.00 THB
Logistics 50,000.00 THB/event 3 2,700,000.00 THB
Vanue lease 90,000.00 THB/event 3 4,860,000.00 THB
Staff wage 10,000.00 THB/event 3 540,000.00 THB
Number of events 18 events/month - THB
1B - Shelf signs 1,318,000.00 THB
Sign production 100,000.00 THB 1 100,000.00 THB
Wobble signs 10.00 THB/unit 1 1,218,000.00 THB
Number of signs per branch 12 unit/branch - THB
Number of 7-11 branches 14,500 branches - THB
Number of BKK branches 8,000 branches - THB
Number of OTC branches 6,500 branches THB
1C - Flavor race 4,860,000.00 THB
Ad material production 300,000.00 THB 1 300,000.00 THB
MBK Billboard 100,000.00 THB/month 2 200,000.00 THB
Central Ladprao 150,000.00 THB/month 2 300,000.00 THB
Vitory Mall 110,000.00 THB/month 2 220,000.00 THB
Facebook ads 100,000.00 THB/month 2 200,000.00 THB
Instagram ads 100,000.00 THB/month 2 200,000.00 THB
Instagram KOLS 90,000.00 THB/post 1 1,800,000.00 THB
Number of posts for YouTube 20 posts/month - THB
YouTube ads 20,000.00 THB/month 2 40,000.00 THB
TikTok KOLs 80,000.00 THB/post 1 1,600,000.00 THB
Number of posts for TikTok 20 posts/month - THB
1D - Campaign: Diversity 3,730,000.00 THB
Production crew 1,500,000 THB 1 1,500,000.00 THB
Facilitation 600,000 THB 1 600,000.00 THB
TV 30s spot 750,000.00 THB/month 1 750,000.00 THB
Facebook ads 100,000.00 THB/month 3 1 400,000.00 THB
Instagram ads 100,000.00 THB/month 3 1 400,000.00 THB
YouTube ads 20,000.00 THB/month 3 1 80,000.00 THB

Introduction Solution 1 Solution 2 Solution 3 Appendix


Appendix 24

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