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PC Advertising

Purposive

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lutherfordf
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46 views27 pages

PC Advertising

Purposive

Uploaded by

lutherfordf
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Advanatages & Disadvantages

of Advertising
Exploring the Impact on
Consumers and Society

Group 1
Advertising is a form of communication used
to persuade an audience to take a particular
action, typically to buy a product or service. It
involves creating and delivering messages
through various channels, such as television,
radio, print, digital media, and outdoor signage.
The primary purpose of advertising is to influence
consumer behavior by informing, persuading, and
reminding them about products or services.

•Increasing brand awareness: Introducing new products or


services to the market.

•Generating sales: Persuading consumers to make a purchase.

•Building brand loyalty: Fostering emotional connections with


consumers.

•Informing and educating: Providing information about product


features and benefits.

•Differentiating from competitors: Highlighting unique selling


propositions.
Historical Overview

Early Beginnings The Golden Age


• Physical signs and Radio and television
word-of-mouth brought storytelling and
• Print advertisements branding
in newspapers and
magazines Companies invested in
strong brand identities
Historical Overview

The Digital Age


Internet advertising: Targeted ads based
on user behavior

Social media marketing: Engaging with


consumers personally

nfluencer marketing: Leveraging


influencers' reach
The Psychological aspect:
How advertising evolved into a “mind game.”

• Emotional appeal: Evoking emotions to create lasting


impressions
• Subliminal messaging: Influencing behavior without
conscious awareness
• Social proof: Using testimonials and reviews
• Scarcity principle: Creating a sense of urgency
• Anchoring: Influencing perceptions of price and value
Key facts about the psychological impact of
advertising
How color affects your business
Which do you prefer to see if a website is loading?
Key facts about the psychological impact of
advertising
How color affects your business
You most likely chose option B:
Key facts about the psychological impact of
advertising
How color affects your business
Why is that?

Blue makes people feel more relaxed, and feels


like the download is quicker.

While Red had the opposite effect, making


poeple more anxious and feeling like
download time took longer.
Key facts about the psychological impact of
advertising
Pricing Psychology
Which is a better deal for this item?
Key facts about the psychological impact of
advertising
Pricing Psychology
"Does it matter? They're both the same.." - Yes, here's
why:

Research shows consumers prefer "Amount off"


discount for products > 100$ because it seems
like better value.
Key facts about the psychological impact of
advertising
Pricing Psychology
20$ Off is better than 10% Off, because 20 > 10.

It seems like you're getting a bigger discount, even


though it's the same.
Key facts about the psychological impact of
advertising
Pricing Psychology
What about items less than 100$? Which seems
like a bigger discount?
Key facts about the psychological impact of
advertising
Pricing Psychology
Percentage seems like the better deal, because 10 > 5.
Key facts about the psychological impact of
advertising
Scarcity drives demand
Key facts about the psychological impact of
advertising

People care about what product do for them


Key facts about the psychological impact of
advertising

Selling prevention is hard, selling a cure is easy


Key facts about the psychological impact of
advertising

Show them a dream


Key facts about the psychological impact of
advertising
Key facts about the psychological impact of
advertising

Marketing is about which story you tell


Advantages of Advertising
Key Points:
Inform and Educates: Provides valuable information about new
products and services.

Cultural Influence: Shapes cultural trends, fashion, and lifestyle.

Informed Decision-Making: Helps consumers make educated


choices.

Convenience: Saves time by informing about nearby products


and services
Advantages of Advertising
Key Insights:

Informative advertising creates awareness and educates


with factual data.

Builds trust and transparency through reliable, unbiased


information.

Encourages competition, driving economic growth and job


creation.

Example: RiteMed's affordability-focused ad resonated with


consumers in the Philippines.
Successful Advertising Examples
• RiteMed: Affordable, quality medication promoting
accessibility.

• Paid Targeted Ads: Personalized ads on social media for


engagement.

• Billboards: McDonald’s and PLDT/Smart ads showcasing


their products.
Disadvantages of Advertising
Key Points:
Manipulative Tactics: Exploits emotions like fear and insecurity.

Mental Health Impacts: Unrealistic standards lead to low self-


esteem.

Over-Commercialization of Values: Holidays and traditions


become sales-focused.

Misleading Ads: False claims and exaggerated product benefits.


Significance of the groups take on this topic :

The perspective shared by the group highlights the importance of critically


analyzing advertising practices. Each member brought valuable insights into
how advertising affects consumers and businesses alike.These opinions shed
light on both the positive and negative aspects of advertising, emphasizing the
need for transparency and ethical considerations in the industry.

One key takeaway from their views is that advertising plays a powerful role in
influencing consumer decisions. While it helps businesses connect with
audiences, it can also manipulate emotions or spread misinformation if not
regulated. This highlights why their take is significant: it reflects a balanced
understanding of advertising’s potential to either benefit or harm society.
Summary of the Group Opinions
On ethical considerations: My group members strongly believe that stricter regulations
are necessary. Transparency and honesty are essential to protect consumers from
deceptive claims and build trust between brands and their audiences.

On advertising as a “mind game”: The group largely agreed that advertising often functions
as a mind game. Techniques such as emotional appeals and targeted messaging are common
tools. While effective, these should be used responsibly to avoid exploiting consumer
vulnerabilities.

On whether advertising does more harm than good: Opinions varied. Some members
pointed out the benefits of advertising in informing and connecting with consumers, while
others emphasized its potential to promote materialism and unrealistic expectations. The
general consensus was that the impact of advertising depends on how it is executed—
ethical practices lead to positive outcomes, whereas manipulative tactics can cause harm.

In conclusion, the insights shared by my group members are significant because they
encourage a thoughtful approach to advertising. By emphasizing ethical practices and being
mindful of advertising’s influence, we can ensure that it serves as a positive force for both
businesses and consumers.
THANK YOU !

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