Quantitative and Qualitative Data Analysis Techniques
Quantitative and Qualitative Data Analysis Techniques
1. Descriptive Statistics
Typically descriptive statistics (also known as descriptive analysis) is the first level of
analysis. It helps researchers summarize the data and find patterns. A few commonly
used descriptive statistics are:
Percentage: used to express how a value or group of respondents within the data relates
to a larger group of respondents.
2. Inferential Statistics:
Draws conclusions about a population based on sample data using hypothesis testing, t-
tests, and regression analysis.These complex analyses show the relationships between
multiple variables to generalize results and make predictions.
ANOVA: statistical methods used in the testing of hypothesis for comparison of means
between the groups.
Several methods are available to analyze qualitative data. The most commonly used data
analysis methods are:
Content analysis: This is one of the most common methods to analyze qualitative data. It
is used to analyze documented information in the form of texts, media, or even physical
items. When to use this method depends on the research questions. Content analysis is
usually used to analyze responses from interviewees.
Narrative analysis: This method is used to analyze content from various sources, such
as interviews of respondents, observations from the field, or surveys. It focuses on using
the stories and experiences shared by people to answer the research questions.
Grounded theory: This refers to using qualitative data to explain why a certain
phenomenon happened. It does this by studying a variety of similar cases in different
settings and using the data to derive causal explanations. Researchers may alter the
explanations or create new ones as they study more cases until they arrive at an
explanation that fits all cases.
Thematic analysis: Thematic analysis helps you identify, categorize, analyze, and
interpret patterns in qualitative study data, and can be done with tools like Dovetail and
Thematic.
While content analysis and thematic analysis seem similar, they're different in concept:
Content analysis can be applied to both qualitative and quantitative data, and focuses on
identifying frequencies and recurring words and subjects
Thematic analysis can only be applied to qualitative data, and focuses on identifying
patterns and themes
These methods are the ones used most commonly. However, other data analysis
methods, such as conversational analysis, are also available.
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