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Quantitative and Qualitative Data Analysis Techniques

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185 views3 pages

Quantitative and Qualitative Data Analysis Techniques

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mariedelfinado99
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QUANTITATIVE AND QUALITATIVE DATA ANALYSIS TECHNIQUES

Quantitative Data Analysis Methods

1. Descriptive Statistics

Typically descriptive statistics (also known as descriptive analysis) is the first level of
analysis. It helps researchers summarize the data and find patterns. A few commonly
used descriptive statistics are:

Mean: numerical average of a set of values.

Median: midpoint of a set of numerical values.

Mode: most common value among a set of values.

Percentage: used to express how a value or group of respondents within the data relates
to a larger group of respondents.

Frequency: the number of times a value is found.

Range: the highest and lowest value in a set of values.

2. Inferential Statistics:

Draws conclusions about a population based on sample data using hypothesis testing, t-
tests, and regression analysis.These complex analyses show the relationships between
multiple variables to generalize results and make predictions.

A few examples are...

T-test: a statistical test that compares the means of two samples

Correlation: describes the relationship between 2 variables

ANOVA: statistical methods used in the testing of hypothesis for comparison of means
between the groups.

Regression Analysis: shows or predicts the relationship between 2 variables

Qualitative Data Analysis Methods

Several methods are available to analyze qualitative data. The most commonly used data
analysis methods are:
Content analysis: This is one of the most common methods to analyze qualitative data. It
is used to analyze documented information in the form of texts, media, or even physical
items. When to use this method depends on the research questions. Content analysis is
usually used to analyze responses from interviewees.

Narrative analysis: This method is used to analyze content from various sources, such
as interviews of respondents, observations from the field, or surveys. It focuses on using
the stories and experiences shared by people to answer the research questions.

Discourse analysis: Like narrative analysis, discourse analysis is used to analyze


interactions with people. However, it focuses on analyzing the social context in which
the communication between the researcher and the respondent occurred. Discourse
analysis also looks at the respondent’s day-to-day environment and uses that
information during analysis.

Grounded theory: This refers to using qualitative data to explain why a certain
phenomenon happened. It does this by studying a variety of similar cases in different
settings and using the data to derive causal explanations. Researchers may alter the
explanations or create new ones as they study more cases until they arrive at an
explanation that fits all cases.

Thematic analysis: Thematic analysis helps you identify, categorize, analyze, and
interpret patterns in qualitative study data, and can be done with tools like Dovetail and
Thematic.

While content analysis and thematic analysis seem similar, they're different in concept:

Content analysis can be applied to both qualitative and quantitative data, and focuses on
identifying frequencies and recurring words and subjects

Thematic analysis can only be applied to qualitative data, and focuses on identifying
patterns and themes

These methods are the ones used most commonly. However, other data analysis
methods, such as conversational analysis, are also available.

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