THE ULTIMATE SOCIAL MEDIA

SWIPE FILE:

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ABOUT DIGITAL MARKETER
DigitalMarketer.com is a community where marketers,
growth hackers, entrepreneurs and small business owners
come to get ideas on:

Driving More Traffic

Increasing Conversion Rates, and…
Boosting Social Engagement

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CONTENTS
06 72 HEADLINE FORMULAS THAT GET MORE CLICKS FROM SOCIAL MEDIA

09 HEADLINES ARE FUNDAMENTAL TO DIGITAL MARKETING

12 SOCIAL PROOF (PIGGYBACK) HEADLINES

15 THREAT HEADLINES

17 GAIN HEADLINES

19 3 SIMPLE WAYS TO IMPROVE YOUR HEADLINES

25 HOW TO USE THE HEADLINE SWIPE FILE

27 SOCIAL PROOF HEADLINES

29 THREAT HEADLINES

31 GAIN HEADLINES

37 CONCLUSION
72 HEADLINE
FORMULAS THAT
GET MORE
CLICKS FROM
SOCIAL MEDIA
Here’s the trick to funneling traffic off of the social web.

Write better headlines.

Sure, you need to be participating in conversations and engaging

with customers, prospects and partners on social media.

But sites like Twitter and Facebook are an endless flow of information
snippets, each with the life expectancy of a fruit fly. If your goal is to
encourage a click from a social site to a landing page or a piece of
content you will need to learn to write status updates that get clicks.

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8
HEADLINES ARE
FUNDAMENTAL
TO DIGITAL
MARKETING
10
11
SOCIAL PROOF
(PIGGYBACK)
HEADLINES
13
THREAT
HEADLINES
16
GAIN
HEADLINES
18
3 SIMPLE WAYS
TO IMPROVE
YOUR HEADLINES
You’ve got an understanding of the headline categories and the
traffic you are getting from social media will increase exponentially if
you apply these principles.

Here are three other ways you can improve your ability to drive
action from your headlines.

1 – Add the words “how to”

This is a common mistake and it’s easy to correct.

Often I see tweets and other headlines that are statements.

Remember that a good headline or tweet contains a promise that, if
you click, the promise will be fulfilled.

In many cases, adding the words HOW TO to an existing headline

will be a dramatic improvement which can turn a statement into
a promise.

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For example, here is a fantastic how-to tweet from a start-up software
company called Bidsketch,

Remove the HOW TO from the tweet and it reads,

Apply the 80/20 Principle to Your Freelance Business [LINK]

This headline doesn’t make a promise, it makes a statement. Add

the words HOW TO and you’ve got a promise, and a good headline.

2 – Communicate time
One of the questions people will have when they read your headline
is — how long will it take to fulfill the promise in the headline?

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One way to improve your click through rate is to communicate some
aspect of time in your headlines.

Take a look at this tweet from Hiten Shah,

Based on this headline, I don’t think this is going to be a quick read.

If I don’t have the time, I’m unlikely to click on this link. On the other
hand, if I’m looking for a thorough exploration of this subject, I’m
going to click and get settled in for a lengthy piece of content.

Notice how different this tweet would communicate the aspect of

time,

A Single, Simple Trend That Will Dominate America’s Future [LINK]

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This tweet gives me the sense that this will be a short, concise piece
of content that I can consume in a few minutes.

3 – Add fascination
Adding a layer of fascination to your tweets and other headlines can
lead to huge increases in engagement.

The key is to tie a gain or threat to something that is seemingly

unrelated. These headlines make a promise but also tease the
reader with curiosity.

Here’s a great example from Jon Morrow,Here’s a great example

from Jon Morrow,

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Jon makes a relevant, traditional promise: boost conversion rate on
a budget. But the addition of MacGyver to the headline adds a layer
of fascination.

Unbounce applies the same fascination formula to this tweet,

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HOW TO USE THE
HEADLINE
SWIPE FILE
One way to use these headline formulas is to simply copy and paste
them verbatim, filling in the blanks to match your circumstances.

That’s ok if you’re just getting started. But a better and more

powerful way is to print them and then study them. Read through
each one, pausing to consider why the headline works.

When you do this you will begin to truly synthesize the fundamentals
of writing great headlines. If you do this, you will find yourself
accessing the swipe file less and less for inspiration.

Also, make it a part of your process to copy and paste good

headlines into your swipe file. You’ll start to build up a headline
swipe file full of inspiration for the next time you need a jumpstart
writing a social media update, blog post title or sales letter headline.

Become a student of great headline formulas and all aspects of your

digital marketing, including social media marketing, will improve.

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SOCIAL PROOF
HEADLINES
• Here is a Method That is Helping [world class example] to [blank]
• [blank] Hacking With [world class example]
• Savvy|Smart|Sexy People Do XYZ
• Why I [blank] (And Maybe You Should Too)
• [Do something] like [world-class example]
• The [desired result] That [world class example] Is Talking About
• Join [impressive number] of Your Peers that [take desired action]
• [desired result] Like A [desired group or person]
• How [impressive number] Got [desired result] in [time period]
• Like [world class example] You Can [desired result]
• [world class example] Reveals Ways To [desired result]
Why [impressive number] of People are [taking desired action]
• A Simple Way To [desired result] That Works For
[desired group/person]
• How to [desired result] Like [world class example]

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THREAT
HEADLINES
• Do You Recognize the [number] Early Warning Signs of [blank]?
• If You Don’t [blank] Now, You’ll Hate Yourself Later
• I’ve Lied to You for [time period] Now
• The Biggest Lie In [your industry]
• X Shocking Mistakes Killing Your [blank]
• Don’t Try [blank] Without [desired action] First
• [blank] May Be Dangerous To [something precious]
• [blank] May Be Causing You To Lose Out On [desired result]
• At Last, The Secret To [desired result] Is Revealed
• The [blank] Risk Hiding In Your [blank]
• Why you shouldn’t [do what I desire them to do]
• Why [blank] Fails and [blank] Succeeds
• Do Not Try Another [blank] Until You [take desired action]
• The Ugly Truth About [blank]
• What Your [blank] Won’t Tell You And How It Can Save You [blank]
• What Everybody Ought to Know About [blank]
• Your [blank] Doesn’t Want You To Read This [blank]
• The Sooner You Know [blank] The Better

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GAIN
HEADLINES
• Where [desired result] Is And How To Get It
• Discover The [desired result] Secret
• [blank] Your Way To A [desired result] You
• To People That Want To [desired result] But Can’t Get Started
• You, a [desired result]
• Stop [undesired result]
• You Too Can [desired result] in [time period] with [blank]
• How To Become [desired result] When You [something
challenging]
• There’s Big [desired result] In [blank]
• You Don’t Have to Be [something challenging] to be [desired
result]
• Little Known Ways to [blank]
• How to turn [blank] into [desired result]
• How To Build a [blank] You Can Be Proud Of

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• Get [desired result] Without [undesired result]
• Get Rid of [problem] Once and For All
• Improve/Increase Your [desired result] In [time period]
• Imagine [desired result] And Loving Every Minute Of It
• Here’s a Quick Way to [solve a problem]
• Get [desired result] Without Losing [blank]
• The Lazy [blank’s] Way to [desired result]
• How To Make People Line Up And Beg To [blank]
• How To Get [desired result] Out Of [blank]
• How To [desired result] When You’re Not [blank]
• No [undesired result] Just [desired result] Everyday
• Never Suffer From [undesired result] Again
• The Quickest & Easiest Way To [desired result]
• If You Can [blank] You Can [desired result]
• How You Can [desired result] Almost Instantly

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• Where [desired result] Is And How To Get It
• Discover The [desired result] Secret
• [blank] Your Way To A [desired result] You
• To People That Want To [desired result] But Can’t Get Started
• You, a [desired result]
• Stop [undesired result]
• You Too Can [desired result] in [time period] with [blank]
• How To Become [desired result] When You [something
challenging]
• There’s Big [desired result] In [blank]
• You Don’t Have to Be [something challenging] to be [desired
result]
• Little Known Ways to [blank]
• How to turn [blank] into [desired result]
• How To Build a [blank] You Can Be Proud Of
• Get [desired result] Without [undesired result]

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• Get Rid of [problem] Once and For All
• Improve/Increase Your [desired result] In [time period]
• Imagine [desired result] And Loving Every Minute Of It
• Here’s a Quick Way to [solve a problem]
• Get [desired result] Without Losing [blank]
• The Lazy [blank’s] Way to [desired result]
• How To Make People Line Up And Beg To [blank]
• How To Get [desired result] Out Of [blank]
• How To [desired result] When You’re Not [blank]
• No [undesired result] Just [desired result] Everyday
• Never Suffer From [undesired result] Again
• The Quickest & Easiest Way To [desired result]
• If You Can [blank] You Can [desired result]
• How You Can [desired result] Almost Instantly
• How To Become [desired result] When You
[something challenging]

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• How To Use [blank] To [desired result]
• How To Turn Your [blank] Into [desired result]
• See How Easily You Can [desirable result]
• Now You Can Have [something desirable] Without
[something challenging]
• How To Take The Headache Out Of [blank]
• X Questions Answered About [blank]
• Give Me [short time period] and I’ll Give You [desired result]
• Answered: Your Most Burning Questions About [blank]
• Take X minutes to get started with [blank]... you’ll be happy you
did!
• Who Else Wants [desired result]?
• How to fast-track your [desirable result]
• How [impressive number] Got [desired result] Without
[undesired result]

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CONCLUSION
The competition for attention on social media is fierce…

This swipe file is your weapon in the battle for clicks on social
channels like Twitter, Facebook and LinkedIn.

Print this swipe file and keep it next to your work station.

Access it when you are in need of headline inspiration and watch

your social media traffic soar.