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Kcom 112

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75 views2 pages

Kcom 112

Uploaded by

olweneneingadedela
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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 Transaction communication model as presented by Duplooy and Oliver.

The transitional communication model split from the traditional linear model that represents
communication as one way flow of information from sender to a receiver . Instead , it support
communication as a multifaceted and simultaneous process. This model focus attention no both
communicators actively contributes to the creation of meaning each person acts as both sender and
receiver continuously influencing the communication process .

KEY ELEMENTS OF THE TRANSACTIONAL MODEL OF COMMUNICATION.

Communication : According to Duplooy and Oliver the transactional model acknowledge that individuals
involved in communication are not a mere senders or receive. They constantly and simultaneously
encode and decode messages, continuously have an influence on how the interaction unfolds. (Duplooy,
celliers , Oliver :2000)

Thuli and Precious are the communicators.

Message : According to Duplooy and Oliver the massage is the central element of communication
surrounding verbal and non verbal components. It involves the actual information being transported as
well as intersubjective aspects such as the tone or non verbal signals that convey attitudes and
emotions.

The message is Thuli asking Precious to be her valentines dates.

Channels : According to Duplooy and Oliver channels refers to the mediums through which messages
are transmitted. These can include face-to-face interaction, phone conversations , text messages and
social media or any other form of mediated communication. The choice of channel have an influence
on how a massage is recognized and interpreted.

The face to face interaction or communication between Precious and Thuli.

Context : According to Duplooy and Oliver the transactional model stresses the importance of context
including the physical ,social and cultural environments in which communication takes place. These
factors influences how communications interpret and create messages.

This takes place at a library.

Noise : According to Duplooy and Oliver noise encircles any disruption or interference within the
communication process that can obstruct the flow of messages. Noise can be physical for example
background noise , psychological for example thoughts and disruption and physiological.

Is the falling of the textbook from one of their peers


Feedback : According to Duplooy and Oliver feedback is crucial component of the transactional model. It
refers to the response each communicator provides, both verbally and non-verbally which influences
the subsequent course of interaction.

Is Precious responding to Thuli's request to be her valentines date.

Sources list

 Duplooy ,C.C.,Celliers J.H., & Oliver, D.S.2000. Communication theories for an interconnected
world . Halfway house , South Africa: Southern book publishers.
 Steinberg,S and Angelopulo,G. Introduction to communication studies for south African students

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