IMY320Individual Assignment
IMY320Individual Assignment
Engagement: This game can make the audience excited right before the movie starts.
It also entertains and occupies the audience during the wait they would usually have to
sit through. This is also a great and unique way to promote the film.
Example Campaign: If we use a fantasy series as an example, users can collect magical artifacts or
fantasy creatures. Users collect them by visiting certain locations in their city or by engaging in
certain social media trends or challenges. Completing the hunt could unlock an exclusive AR filter
or bonus content relating to the series.
Engagement: The scavenger hunt encourages users to explore their environment as well as
interacting with the campaign across different social media platforms. Not only does this provide
the user with a sense of achievement and exclusive rewards but it also spreads the word and
promotes the series across various platforms, which can be seen as a form of advertisement.
Example Campaign: For a comedy movie, for example, scanning the QR code
printed on the popcorn box could unlock a short minigame where users have to catch
items from the movie in a virtual box/container OR match quotes with character.
Engagement: This can create an interaction with a common cinema item. It gives the
audience a way to pass the time before the film which is both fun and engaging. They
can also connect with the film’s promotional content.
Example Campaign: A statue of the main hero from a superhero movie could be
placed in a city square. When scanned the hero seems to come to life, flying around the
statue, battling enemies, or giving a message to fans.
Engagement: The AR feature allows the user to be immersed in the experience. It can
also attract the attention of nearby pedestrians and encourage sharing it on social
media. It uses creative means to bring a character from the movie into the real world,
which can create a deeper connection with the movie.
Example Campaign: For an animated film, users can create posters using the AR
filter. The posters can include characters from the movie interacting with the
environment, for example, adding rain, magic sparkles, or explosions in the
background of the poster.