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Using Technology For More Relatable Campaign Targeting Teens

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24 views1 page

Using Technology For More Relatable Campaign Targeting Teens

Uploaded by

Drix
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Solution 2B

Using technology for more relatable campaign targeting teens


How is the data collected and handled?
As social media has become a major part in our demographic’s lifestyle and
decision making, our campaigns take full advantage of social media platforms

1. Communication channels
• Social media via Lay’s • Display showing examples and
official channels and KOLs encouraging participation in malls
and areas with high foot traffic

2. Consumer contribution
• Suggesting flavors by posting
content with specific hashtag

3. Data processing
• Suggested flavors are • At the end of the campaign, the
extracted from posts and suggested flavors are used to
inserted into word cloud generate 100 potential flavors

Introduction Solution 1 Solution


Solution 22 Solution 3 Appendix 18

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