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Communicate Differentiation Between Product Lines: Our Goals Key Messages of Campaign

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8 views1 page

Communicate Differentiation Between Product Lines: Our Goals Key Messages of Campaign

Uploaded by

Drix
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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1D – Teen Diversity

Communicate differentiation between product lines

Our goals Key messages of campaign


1 Communicate the difference
between different product lines

2 Create emotional value “There’s a product in Lay’s lineup for every type
towards Lay’s products
of person”
3 Appeal to the values of
customers in our demographic
&
Customer demographic

“People with differences can work together”

Values self-expression Relatively collectivist

Source: Case booklet, International Journal of Cross-Cultural Management

Introduction Solution 11
Solution Solution 2 Solution 3 Appendix 11

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