Lakshmareddy Bathula

[email protected]
484.320.0631

Profile
Overall, I bring over 15 years of IT experience specializing in the architecture, design,
implementation, and deployment of various large-scale enterprise e-commerce applications.

Technology Proficiency:
• Java Programming: Demonstrating proficiency across multiple versions from 6 to 17,
showcasing adaptability and a strong foundation in Java development.
• SpringBoot Expertise: Skilled in utilizing SpringBoot, a widely-used framework for developing
Java-based web applications and microservices, indicating fluency in contemporary
development methodologies and tools.
• Node.js and React Proficiency: Versatile in full-stack development, adept at building backend
services and frontend interfaces for web applications using Node.js and React.
• Cloud Platforms: Experienced with GCP (Google Cloud Platform) and Kafka, demonstrating
proficiency in leveraging cloud technologies for scalable and resilient applications.

E-commerce Platforms:
• Oracle Commerce (ATG & Endeca): My expertise in Oracle Commerce (ATG & Endeca) is
evident through my extensive experience in e-commerce solutions. I specialize in various
modules including Account Management, Bowse, Cart, Pricing and Promotions, Shipping,
Tax, Payment, Checkout, Fulfillment, BCC, and Endeca. I have successfully contributed to
the development and optimization of comprehensive e-commerce platforms, ensuring
seamless user experiences and efficient backend operations.
• Commerce Tools Frameworks: Familiarity with Commerce Tools frameworks reflects an
understanding of contemporary cloud-based commerce solutions and their pivotal role
in enabling adaptable and scalable e-commerce architectures.

Digital transformation:

• Proficient in decomposing monolithic applications into microservices APIs to

improve scalability and maintainability.
• Experienced in spearheading digital transformation initiatives, leveraging the
MACH architecture.
• Utilizing technologies like SpringBoot and React/Node.js, I develop microservices-based
solutions to construct highly scalable and adaptable e-commerce platforms that adhere
to modern architectural principles and industry standards.

API Development and Integrations:

• Experience in developing robust REST and SOAP services, facilitating seamless communication
between different components of e-commerce systems.
• Proficient in integrating various services and systems, ensuring the smooth operation
of complex ecosystems and interactions between disparate components.
• Experience in integrating with third-party payment gateways

Database Management:
• Strong analytical and conceptual skills in database design, development, and SQL
writing, particularly for Oracle and Postgres databases.

Leadership and Team Management:

 • Over 5 years of experience as a Technical Lead, adept at overseeing offshore and onsite
teams, including development, code reviews, test executions, deployments, and releases.
• Skilled in estimations, sprint planning, work allocations, and generating reports
and presentations for each sprint.

Build and Deployment:

• Extensive experience with Maven and Gradle for build automation in Java projects.
• Experience in CI/CD pipelines, deploying to Kubernetes clusters, and working with
Docker containers.
• Familiarity with security vulnerability tools like SonarQube and Continuous Integration
tools like Jenkins, Teamscity, Octopus, Bamboo, Harness.

Production Support and Troubleshooting:

• Proficient in efficiently troubleshooting production issues and implementing mitigations

or hotfixes to ensure minimal downtime and optimal system performance.
• Skilled in managing release activities, including pre-release preparations, deployment, and
post-release support to guarantee smooth transitions and minimal disruption to
operations.
• Experienced in providing support during events, ensuring system stability and addressing
any issues that may arise promptly and effectively.

Soft Skills:

• A good team player with excellent communication, interpersonal, and presentation skills.
• Strong work ethics, self-motivation, and a quick learner with a willingness to adapt to
new technologies and third-party products.

Skills
Frameworks: Oracle Commerce (ATG, BCC, Languages: Java/J2EE 6,7,8,9,11 and 17,
ENDECA, REST, CSC), Commerce Tools SpringBoot 2, 3, React 5, NodeJS 14
Cloud: GCP, Kafka Deployments: Bitbucket, Gitlab, CI / CD,
App Server & Web Server: JBoss, Weblogic, Docker, Kubernetes
Websphere, Apache, Tomcat Databases: Oracle, Postgres
CDN (Content Delivery Network) / DNS Performance monitor tools: appdynamics,
(delivery network services): Cloudflare dynatrace, grafana, glowroot
EUM / APM Tools / Log Monitoring tools: Traffic controller: queue-it
AppDynamics, Instana, Splunk, Datadog
IDE : Eclpise, IntelliJ, STS (Spring Tools Suite),
Analytical Skills: Omniture Visual Studio Code
Expert in eCommerce applications design
and development
Employment History
Lead Engineer, Falabella Tecnologia Corporativa Limitada Chile, Santiago
January 2020 — November 2024

# 1. Project

Project Name: Home Delivery

Client: Falabella, Chile

Role: Tech Lead

Duration: Feb 2023 – Nov 2024

Project Overview:
The Home Delivery project aimed to streamline the shipment fulfillment process by
leveraging modern technologies and best practices, ensuring efficient communication between
warehouses and logistics for timely delivery.

Responsibilities:
1. Feature Development and Integrations: Successfully developed new features and
integrations using SpringBoot, enhancing the functionality and capabilities of the
fulfillment system.
2. Security Implementation: Implemented robust security measures including Idempotency,
state machine, MDC logging, and Apigee secrets, ensuring data integrity and confidentiality.
3. Comprehensive Test Coverage: Developed comprehensive test cases using Jupiter for all new
features, ensuring thorough testing and validation of system functionalities.
4. Database Design and Development: Designed and developed SQL queries using Postgres for new
features, optimizing database performance and data retrieval efficiency.
5. REST API Deployment: Developed and deployed REST APIs, validating functionality and
performance using Postman tool, ensuring seamless communication and data
exchange.
6. Infrastructure Management: Created and managed GCP subscriptions, updating filters for
optimized resource allocation and scalability.
7. Performance Monitoring: Implemented dashboards in Datadog for real-time performance
monitoring, enabling proactive identification and resolution of performance issues.
8. Error Reporting and Alerting: Configured alerts in Datadog for error reporting in production,
ensuring timely detection and resolution of critical issues.
9. Performance Testing: Participated in performance tests, exceeding expected load by 30%
during events, ensuring system reliability and scalability under peak loads.
10. Event Support: Provided support for CyberDay and Cyber Monday events, ensuring platform
readiness and performance during high-demand periods.
11. Collaborative Development: Collaborated effectively with offshore and onsite developers and
business teams, ensuring alignment with project objectives and timely delivery of
milestones.
12. Achievements: These responsibilities highlight my dedication to delivering high-quality
solutions, ensuring security, reliability, and scalability in the fulfillment system, ultimately
enhancing customer satisfaction and operational efficiency.

Environment:
SpringBoot Microservices 3.1.2, Java 17, Postgres 13, Docker, Kubernetes, Swagger, GCP, Datadog,
Postman, SonarQube, Jupiter, Cloudflare

# 2 Project
Project Name: Core Payment
Client: Falabella, Chile
Duration: Feb 2022 – Jan 2023
Project Overview:

CORE Payment is the application that integrates all the payment gateways used in Falabella
Corporation. This provides the REST apis to the consumers build with Groovy.

Responsibilities:
1. Gateway Migration Facilitation: Played a pivotal role in business meetings to facilitate the
migration of the payment gateway from GLOBALCOLLECT to INGENICO. Contributed insights
and recommendations to ensure a smooth transition process.
2. Architecture and Design Documentation: Prepared comprehensive architecture diagrams
and Low-Level Design documents, outlining the structure and functionality of the Core
Payment application. This documentation served as a reference for development and
implementation activities.
3. Implementation of INGENICO Gateway: Successfully implemented the new payment
gateway, INGENICO, using NodeJS.
4. State Machine Enhancements: Implemented state machine changes to accommodate the
integration of the new payment gateway, ensuring seamless transaction processing and
status tracking throughout the payment lifecycle.
5. Database Design with MongoDB: Designed and implemented the MongoDB database
schema to support new features and accommodate the storage requirements of
transactional data. This ensured efficient data management and scalability.
6. Data Security Measures: Implemented robust encryption and decryption mechanisms
to safeguard sensitive information, ensuring data security and compliance with privacy
regulations. This enhanced the confidentiality and integrity of payment-related data stored
in the database and logs.
7. GCP Subscription Configuration Updates: Updated GCP subscription configurations to align
with the requirements of asynchronous action events, ensuring timely and accurate
processing of payment transactions.
8. REST API Development and Validation: Developed and deployed REST APIs for Core Payment
functionalities, leveraging Groovy. Validated API functionality using Postman, ensuring
adherence to specifications and seamless integration with consumer applications.
9. Bug Resolution and Production Support: Provided support for testing team-reported bugs
and addressed production issues promptly. Collaborated with stakeholders to identify
root causes and implement effective resolutions, ensuring the reliability and stability of
the Core Payment system.
10. Collaboration and Project Delivery: Collaborated effectively with offshore developers and
business stakeholders, contributing to new initiatives and ensuring project deliverables
were met within the specified timelines and quality standards.
11. Achievements: These responsibilities, the Core Payment project successfully enhanced the
payment processing capabilities of Falabella Corporation, offering a unified and
secure platform for handling transactions across various payment gateways.

Environment:
NodeJs 14, Postgres 13, Docker, Kubernetes, Swagger, GCP, Datadog, Postman, SonarQube,

# 3. Project

Project Name: Sodimac

Webstore Client: Falabella, Chile

Role: Tech Lead

Duration: Jan 2020 – Jan 2022

Project Overview:
The Sodimac Webstore project aimed to enhance the online shopping experience for Chile's
leading home department store chain, catering to customers across multiple countries in South
America. By leveraging cutting-edge technologies and strategic optimizations, the project sought
to improve site functionality, performance, and security.

Responsibilities:
1. Technical Leadership: Provided strong technical leadership from the client location, ensuring
alignment with project goals and effective coordination among team members.
2. Payment Gateway Migrations: Successfully participated in business meetings for payment
gateway migrations, collaborating with service providers to ensure seamless transitions
and secure transactions.
3. Site Redesign Discussions: Engaged in site redesign discussions, contributing valuable
insights and recommendations to enhance user experience and visual appeal.
4. Multi-Site Functionality: Supported multi-site functionality using the ATG framework,
enabling efficient management of multiple online stores across different regions.
5. Kafka Integration: Facilitated Kafka changes for publisher and consumers using SpringBoot,
improving data streaming and processing capabilities.
6. Customization and Development: Led the development of various customizations, including
BCC for promotions, Endeca for static pages, and REST APIs for essential modules, enhancing
site functionality and performance.
7. Troubleshooting and Hotfixes: Demonstrated expertise in quickly troubleshooting
production issues and implementing mitigation or hotfix releases during business hours,
ensuring minimal disruption to operations.
8. Performance Testing and Optimization: Provided support for Cyber events by conducting
performance tests and pre/post-event activities using tools like AppDynamics, Splunk,
and Glowroot, optimizing site performance and reliability.
9. Security and Compliance: Supported PCI compliance solutions for seven countries, ensuring
adherence to industry standards and regulations, and managed security configurations
in Cloudflare to safeguard against threats.
10. Code Quality Assurance: Conducted code reviews for ATG and React changes, ensuring the
best code quality, reusability, and adherence to coding standards.
11. Documentation and Training: Prepared procedures and SQL scripts using ATG schedulers,
provided post-production release support, and delivered ATG and project training for new
team members, ensuring knowledge transfer and skill development.
12. Achievements: These responsibilities underscore my commitment to delivering high-quality
solutions, fostering collaboration, and driving innovation to enhance the online shopping
experience for customers of Sodimac across South America.

Environment:
SpringBoot 2.1, ATG 10, ATG-BCC, Endeca, Java 6, 7, React 5, Kafka, Docker, Kubernetes, JBoss, Linux,
Apache, Oracle Database, SonarQube, AppDynamics, Queue-it, Grafana, Glowroot, Splunk, Bitbucket,
Gitlab, Omniture

Lead Engineer, Falabella Corporate Services India Private Limited, India, Bengaluru
September 2019 — January 2020
Project Name: Falabella Webstore

Client: Falabella, Chile

Duration: Sep 2019 - Jan 2020

Description followed by # 4. Project

Tech Lead, Zensar Technologies, Bangalore, India / Professional Access, S/W Dev Pvt Ltd, India,
Bengaluru
October 2010 — September 2019
# 4. Project

Project Name : Falabella Webstore

Client: Falabella, Chile
Role: Sr Lead

Duration: Mar 2018 – Jan 2020

Description:
The Falabella Webstore project aimed to enhance the digital shopping experience for Falabella, a
multinational chain of department stores operating across Chile, Peru, and Argentina. By
leveraging advanced technologies and strategic optimizations, the project sought to improve site
performance, security, and functionality to meet evolving customer expectations.

Responsibilities:
1. Strategic Planning and Coordination: Actively participated in business meetings for new
feature dependencies and estimations, ensuring alignment with project objectives and
timelines.
2. ATG Site Migration: Played a pivotal role in ATG site migration activities, including data
migration and site navigations, ensuring smooth transition and minimal disruption to
operations.
3. Customization and Development: Led BCC customizations for catalog data synchronization
to non-ATG tracks, providing seamless integration and data consistency across platforms.
4. Solution Design and Implementation: Provided solutions for TLS version issues using
microservices, enhancing security protocols and ensuring compliance with industry
standards.
5. Session Management and Security: Implemented session management changes for
enhanced security, safeguarding customer data and preventing unauthorized access.
6. Payment Gateway Development: Designed and developed the Falabella new payment
gateway (FIF), supporting multiple payment methods including CMR, credit card, debit
card, gift card, and wallet payments, enhancing flexibility and convenience for customers.
7. Performance Testing and Optimization: Conducted performance tests and pre/post-event
activities using tools like AppDynamics, Splunk, and Glowroot, ensuring optimal site
performance and reliability during Cyber events.
8. Compliance Solutions: Supported PCI compliance solutions to prevent the saving or logging
of customer-sensitive information, ensuring adherence to regulatory requirements and data
protection standards.
9. Code Quality Assurance: Conducted code reviews for best coding practices and code
reusability, ensuring high-quality and maintainable codebase.
10. Release Management: Prepared release notes and executed pre-release and post-release
activities, ensuring smooth deployment and minimal downtime.
11. Infrastructure Management: Updated Jenkins configurations for build and deployments,
managed security configurations in Cloudflare, and supported queue-it configurations
during Cyber events, ensuring robust infrastructure and scalability.
12. Achievements: These responsibilities reflect my dedication to delivering high-quality
solutions, fostering collaboration, and driving innovation to enhance the digital shopping
experience for Falabella's customers across multiple regions.

Environment:
SpringBoot 2.1, ATG 10, ATG-BCC, ATG-Endeca, Java 7, Docker, Kubernetes, JBoss, Linux, Apache,
Oracle Database, AppDynamics, Queue-it, Grafana, Glowroot, Splunk, Bitbucket, Gitlab, Instana

# 5. Project

Project Name: ToysRus Webstore

 Client: Toys R Us, US

Role: System Analyst

Duration: Aug 2015 – Feb 2018

Description:

The ToysRus Webstore project aimed to enhance the digital shopping experience for Toys"R"Us,
Inc., the world's leading dedicated toy and baby products retailer. By implementing advanced
functionalities and optimizing key modules, the project sought to streamline the checkout process
and improve overall customer satisfaction.

Responsibilities:
1. Design and Module Leadership: Played a key role in designing checkout requirements and
acted as module lead for crucial components including tax, shipping, payment, and
fulfillment modules, ensuring comprehensive coverage and alignment with business
objectives.
2. Onsite Collaboration: Traveled onsite multiple times for business meetings with the RADIAL
team, fostering effective communication and collaboration to address project
requirements and challenges.
3. Payment Integrations: Successfully developed implementations for Taxware, Paypal, and
Cybersource, enhancing payment processing capabilities and expanding payment options for
customers.
4. Presentation and Communication: Delivered presentations for each sprint development
to business stakeholders, providing insights into project progress and soliciting feedback for
continuous improvement.
5. Checkout Optimization: Implemented a single-page approach for the entire checkout page,
enhancing user experience and reducing friction in the checkout process.
6. Shipping Functionality: Implemented multi-shipping functionality using the ATG framework,
allowing customers to ship items to multiple addresses in a single order.
7. In-store Pickup Feature: Introduced a pickup at the store feature in the checkout module,
providing customers with the convenience of collecting their orders from physical store
locations.
8. Performance Enhancements: Conducted coding optimizations for performance
improvements, ensuring fast and responsive user experiences even during peak traffic
periods.
9. Integration with RADIAL Fulfillment: Successfully integrated with RADIAL fulfillment
services, streamlining order fulfillment processes and improving operational efficiency.
10. API Testing and Code Review: Conducted thorough API testing using Postman and YARC tool,
ensuring the reliability and functionality of cart and checkout module APIs. Additionally,
performed code reviews for backend and frontend changes to maintain code quality and
consistency.
11. Migration to Open Source Technologies: Developed a DEMO application with AWS and
SpringBoot for eCommerce application migration from the ATG framework to open-source
technologies, enhancing scalability and cost-effectiveness.
12. Achievements: These responsibilities reflect my commitment to delivering innovative
solutions, optimizing critical functionalities, and enhancing the overall digital shopping
experience for Toys"R"Us customers.

Environment:
SpringBoot 2, ATG 10, ATG-BCC, ATG-Endeca, Java 7, JBoss, Linux, Apache, Oracle Database,
Bitbucket, Splunk, Confluence, Jira
# 6. Project
Project Name : Kohl’s Webstore
Client: Kohl’s, US
Role: System Analyst
Duration: Aug 2014 – Aug 2015

Description:
The Kohl’s Webstore project aimed to enhance the digital shopping experience for Kohl’s, the
largest
U.S. department store and online digital market company by sales. The project primarily focused
on production support, defect fixing, and executing a major Oracle Commerce (ATG) migration
from version 10.1 to 11.1, alongside various module enhancements and system improvements.

Responsibilities:
1. Successful Migration Execution: Led the Oracle Commerce (ATG) migration from version 10.1 to
11.1, ensuring smooth transition and minimal disruption to the existing system. Acted as a
module lead, overseeing BCC and CSC module changes to accommodate customization with
the new ATG version.
2. Efficient Production Support: Provided efficient production support during the migration
phase by monitoring logs, orders, and performance using Splunk tool, ensuring the
stability and reliability of the migration site.
3. REST ReArchitecture: Involved in the SAL project REST ReArchitecture using Spring Boot,
redesigning REST APIs utilized for the Mobile app, thereby improving performance,
scalability, and maintainability.
4. Frontend and Integration Enhancements: Implemented frontend changes using JSP and
AJAX, enhancing user interface functionalities. Additionally, integrated TVS (Total View
Solution) with additional changes for repriceOrder and shipping charges, enriching the
overall customer experience.
5. Cyber Event Support: Provided support for cyber events by addressing issues and optimizing
performance in cart and checkout modules, ensuring seamless operation during high-traffic
periods.
6. Code Refactoring and Review: Conducted code refactoring to optimize performance
and maintainability, particularly focusing on avoiding multiple reprice order executions.
Additionally, performed code reviews to ensure adherence to best coding practices and
standards.
7. Achievements: These responsibilities underscore my dedication to delivering high-quality
solutions, optimizing system performance, and ensuring a seamless transition during
critical migration processes for Kohl’s Webstore.

Environment:
Spring Boot 2, ATG 10.1, ATG 11.1, ATG-REST, ATG-BCC, Java 7, JBoss, Linux, Apache, Oracle Database,
Splunk, Bitbucket, Postman

# 7. Project

Project Name: Liverpool (store)

Client: Liverpool, Mexico

Role: Senior Software Engineer

Duration: Jan2014 - Aug2014

Description:
The Liverpool project focused on enhancing the Mexican online shopping experience through an
advanced e-commerce application. As a Senior Software Engineer, I played a crucial role in
leading modules, implementing key features, and ensuring the seamless operation of critical
functionalities.

Responsibilities:
1. Module Leadership: Acted as the Module Lead for the browse, shop, and cart modules,
overseeing their development, implementation, and integration into the Liverpool online
store application.
 2. Feature Implementation: Implemented various features crucial for an enhanced shopping
experience, including product listing pages, product detail pages, multiple addItem to cart
functionalities, add bundle items to cart features, and myAccount features like login,
logout, and registration pages.
3. Advanced Functionality: Integrated AJAX and JQuery changes to enhance user interactivity
and responsiveness, ensuring a smooth and dynamic browsing and shopping experience for
Liverpool customers.
4. Architecture and Design: Provided architectural guidance and design for Liverpool Module
APP development, leveraging ATG-REST module for the entire site, ensuring scalability,
flexibility, and performance optimization.
5. Testing and Quality Assurance: Utilized tools like Postman and YARC (Chrome extension) for
comprehensive testing of REST APIs, ensuring their functionality, reliability, and compatibility
with Liverpool's online platform. Additionally, supported User Acceptance Testing (UAT)
defect fixing for implemented features.
6. Code Review and Collaboration: Conducted thorough code reviews for MyAccount, Browse,
and Cart module changes, ensuring adherence to coding standards, best practices, and the
overall quality of the codebase. Collaborated closely with the development team to
address feedback and implement improvements.
7. Achievements: These responsibilities highlight my commitment to delivering robust
solutions, fostering innovation, and ensuring a seamless and enjoyable online shopping
experience for Liverpool customers in Mexico.

Environment:
ATG 10, ATG-REST, ATG-BCC, Endeca, Java 6, Ajax, JQuery, JBoss, Linux, Apache, Oracle Database, SVN

# 8. Project
Project Name: Mambo, UK
Client: Reed Elsevier, UK
Role: Senior Software Engineer

Duration: Jan2013 - Dec2013

Project Overview:
The Mambo project aimed to enhance the capabilities of the myElsevier application to efficiently
manage new products from various product suites, facilitating new sales and renewals for Reed
Elsevier in the UK. As a Senior Software Engineer, I played a pivotal role in implementing key
features, optimizing modules, and ensuring the seamless operation of critical functionalities.

Responsibilities:
1. Enhanced Checkout Experience: Implemented crucial changes to the Cart and Checkout
modules, leveraging ATG and JQuery technologies to enhance the user experience. Introduced
an express checkout feature, streamlining the checkout process and improving customer
satisfaction.
2. Subscription Management: Developed and integrated a subscription feature within the
myAccount module, enabling users to manage their subscriptions seamlessly through the
application. This addition enhanced user engagement and retention.
3. Pricing and Promotions: Played a significant role in the Pricing and Promotions module,
contributing to the design and implementation of features aimed at optimizing pricing
strategies and promotional offers, thereby increasing sales and revenue.

4. Quality Assurance: Led the implementation of JUnit testing for the entire application,
 ensuring comprehensive testing coverage and the identification of potential issues early
in the development lifecycle. This proactive approach contributed to the overall
reliability and stability of the application.
5. Repository Design and Optimization: Contributed to the design and implementation
changes in the repository, optimizing data storage and retrieval mechanisms to enhance
performance and scalability, thereby improving overall system efficiency.
6. Production Issue Resolution: Analyzed and resolved production issues promptly,
demonstrating strong problem-solving skills and ensuring minimal disruption to business
operations.
7. Achievements: Through these efforts, the Mambo project successfully empowered
myElsevier with enhanced capabilities, enabling Reed Elsevier to effectively manage new
product offerings, drive sales, and deliver superior customer experiences in the UK market.

Environment:
ATG 9, ATG-REST, ATG-BCC, Java 6, Endeca, Ajax, JQuery, WebSphere, Linux, Apache, Oracle Database,
SVN

# 9. Project
Project Name: Clinical Key, US Client:
Reed Elsevier, US
Role: Senior Software Engineer

Duration: Apr2012 – Dec2012

Project Overview:
The Clinical Key project aimed to provide customers of Reed Elsevier in the US with essential
functionality for browsing and searching various Health Science packages and products. As a Senior
Software Engineer, I played a crucial role in designing, developing, and integrating key modules to
ensure a seamless user experience and robust system functionality.

Key Achievements:
1. Module Design and Implementation: Led the design and implementation efforts for features
within the MyAccount module, ensuring that users could easily manage their accounts and
access relevant information. This included adding and updating payment information to
facilitate seamless transactions.
2. Integration Expertise: Played a pivotal role in integrating external systems such as SIR,
Tibco (Order Status Update), and ePay, ensuring smooth communication and data exchange
between Clinical Key and these systems. This integration enhanced the overall functionality
and efficiency of the application.
3. Module Development: Contributed significantly to the development of critical modules
including Checkout, Browse and Shop, and Fulfillment Service Integration. These modules were
essential for enabling users to browse, select, and purchase Health Science packages and
products seamlessly.
4. Analytics Implementation: Developed Unica Tagging functionality for analytics purposes,
allowing Reed Elsevier to gain valuable insights into user behavior and engagement within the
Clinical Key application. This data-driven approach facilitated informed decision-making and
optimization of the user experience.
5. Static Pages Implementation: Implemented static pages using the Endeca module, enabling
the display of essential information and content within the application. This enhanced the
accessibility of information and improved the overall user experience.
 6. Frontend Development: Developed and customized JSP pages using HTML, CSS, JavaScript, and
AJAX, ensuring a visually appealing and interactive user interface. These frontend
enhancements contributed to a more engaging and user-friendly application.
7. Commerce Pipeline Customization: Customized commerce pipeline changes to
accommodate new payment options, providing users with flexibility and choice during the
checkout process. This customization contributed to increased customer satisfaction and
conversion rates.
8. Production Support: Provided ongoing production support, monitoring, and bug fixes to
ensure the stability and reliability of the Clinical Key application. This proactive approach
minimized downtime and disruption to user activities.
9. Through these efforts, the Clinical Key project successfully delivered a robust and user-
friendly application, empowering Reed Elsevier to provide its customers with seamless
access to Health Science packages and products, thereby enhancing user satisfaction and
driving business growth.

Environment:
ATG 9, ATG-BCC, Java 6, Endeca, Ajax, JQuery, JBoss, Linux, Apache, Oracle Database, SVN

# 10. Project
Project Name:: NIG Estilo Client:
Professional Access Role:
Software Engineer Duration:
Feb2012 – Mar2012 Project
Overview:
The NIG Estilo project, developed for Professional Access, aimed to create a dynamic and
feature-rich B2C online shopping platform. With innovative functionalities such as Shop by Fit,
Shop by Look, and integration with social media platforms like Facebook and Twitter, the
application sought to provide users with an engaging and personalized shopping experience.

Key Achievements:
1. Enhanced Shopping Cart Module: Contributed to the development of the Shopping Cart
module, enabling users to easily add, remove, and update items in their cart. Leveraged
ATG, JSP, and JavaScript to ensure seamless functionality and a smooth checkout process.
2. Streamlined Browse and Shop Experience: Developed key pages including the product
listing page and product detail page within the Browse and Shop module. Implemented
features such as sorting by price and display name, enhancing user navigation and
product discovery.
3. Dynamic Product Rating System: Implemented a product rating feature, allowing users to
rate and review products directly on the platform. This feature enhanced user engagement
and provided valuable feedback for other shoppers.
4. Efficient Pagination: Implemented pagination functionality for browse and cart pages,
improving performance and user experience by efficiently managing large datasets and
reducing page load times.
5. BCC Configuration: Played a role in creating slots, targeters, and scenarios through BCC
(Business Control Center), enabling administrators to manage and optimize the presentation
of content and promotions on the platform.
6. Backend Development: Implemented backend changes to support advanced features such
as Shop by Look and Feel, enriching the platform with innovative shopping experiences
tailored to user preferences.
 Environment:
ATG 9, ATG-BCC, Java 6, Endeca, Ajax, JQuery, JBoss, Linux, Apache, Oracle Database, SVN

# 11. Project

Project Name: LexisNexis (Download Manager) Client:

Reed Elsevier, UK

Role: Software Engineer

Duration: Sept2011- Jan2012

Project Overview:
The LexisNexis Download Manager project, undertaken for Reed Elsevier, UK, aimed to enhance the
functionality of the online bookstore by providing users with an efficient and feature-rich
download management system. This system facilitated the download of digital content from the
bookstore's platform, catering to users across multiple countries.

Key Achievements:
1. Seamless Communication Integration: Successfully maintained communication between the
ATG platform and Java Applets, ensuring smooth data transfer and interaction between
the front-end and back-end systems.
2. Advanced Download Functionality: Developed multiple download functionalities, including
Pause, Resume, and Cancel, providing users with greater control and flexibility over their
download processes. This enhanced user experience contributed to improved satisfaction
and engagement.
3. Business Logic Implementation: Implemented robust business logic to govern the download
functionality, ensuring data integrity, security, and optimal performance throughout the
download process.
4. Customized Download Screens: Designed and developed download screens using Java
Applets, offering users intuitive and user-friendly interfaces for managing their downloads
effectively.
5. Sorting Capabilities: Implemented sorting features for download files based on criteria such
as name and size, enabling users to organize and manage their downloads more efficiently
according to their preferences.
6. Database Design and SQL Preparation: Contributed to database design and prepared SQL
queries to support the download management feature, optimizing data retrieval and storage
for seamless functionality.
7. Quality Assurance and Support: Provided support for User Acceptance Testing (UAT)
and offered production support, ensuring the reliability, performance, and stability of the
download management system in real-world scenarios.

Environment:
Java 6, Ajax, JQuery, JBoss, Linux, Oracle Database, SVN

# 12. Project
Project Name: Gifting Grace
Client: SpeedFC, US
Role: Software Engineer

Duration: Mar2011 – Aug2011

Project Overview:
The Gifting Grace project, executed for SpeedFC, US, aimed to enhance the online retail experience
offered by the company by implementing various features and modules to streamline the browsing,
shopping, and account management processes for customers.
Key Achievements:
1. Enhanced Browsing Experience: Developed and implemented browse and shop modules,
including features such as homepage display, Product Listing Page (PLP), and Product Detail
Page (PDP), providing customers with a seamless and engaging browsing experience.
2. Improved Navigation: Implemented pagination and sorting features, allowing customers to
navigate through product listings efficiently and find relevant items based on their
preferences.
3. Promotional Banner Integration: Incorporated promotional banners into browse pages,
enhancing visibility for special offers, promotions, and marketing campaigns, thereby
increasing customer engagement and sales opportunities.
4. Streamlined Shopping Cart Functionality: Developed the shopping cart module with
features like adding items, saving for later, and creating gift lists, facilitating a convenient
and personalized shopping experience for customers.
5. Efficient Account Management: Enhanced the MyAccount module by implementing features
such as login, logout, registration, and address management, empowering customers to
manage their profiles and preferences seamlessly.
6. Database Management: Executed repository changes and prepared SQL queries to support
the implementation of new features and ensure optimal data management and retrieval
within the application.
7. Frontend Development: Utilized JavaScript and AJAX to implement frontend changes,
enabling dynamic and responsive user interfaces that enhance usability and interactivity.

Environment:
ATG 9, ATG-REST, ATG-BCC, Endeca, Java 6, Ajax, JQuery, JBoss, Linux, Apache, Oracle Database, SVN

Education
MCA, SIMACS - Osmania University, Hyderabad
2006 — 2009

Bachelor of Science, Geetham Digree college from Nagarjuna University, Ongole

2003 — 2006

MPC, Venus Jr College - Andhra Pradesh Board of Intermediate Education, Ongole

2001 — 2003

AP SSC, BVR High School, Koppolu

2001

Certificates
ATG Certification: Oracle ATG Web Commerce Suite 10 - 2012