J O U R N E Y W I T H I N

AI Powered all-in-one platform for Vendors & Clients in the area of Personal & Spiritual
development
VISION

Help people develop on a

personal and spiritual level by revolutionizing the
landscape with our 2-sided platform with
business tools and a global Marketplace for
Vendors and Clients to connect and intersect
seamlessly on.
TEAM
We´re an experienced, international team of serial entrepreneurs with a common vision to
build a large, successful company with a big, positive impact on peoples lives.

CEO & Founder CMO Vendor Mgmt & Events

Mats Ridderström Nicolas Roquefort- Mathilde Vaddé
Villeneuve
Founded and managed 4 start-
25 years of marketing and 8+ Well connected entrepreneur with a
up´s, including a global
tech startup experiences - deep knowledge of the startup
marketplace for sustainable
building and running all ecosystem gained by organizing
apparel from 2016 till it got
marketing functions with investment and networking events as
acquired in 2021.
significant results in terms of Event Director at The Startup Club. Co-
20 years of experience in
revenues and fundraising from Founder of a global marketplace for
international companies and
VCs and user communities. sustainable apparel 2016-2021.
projects across multiple
industries. Acted as Head of Marketing at
1Kosmos building a world-class
marketing engine that led the
company from seed capital to
$15 million in Series A within ten
months.
THE PROBLEM

Life coaches, spiritual advisors and content creators are often solopreneurs
who lacks time or tech and marketing savviness.

They struggle to juggle several standalone online tools (CMS, social media,
CRM, and online ads), hindering their ability to run their business effectively
and consequently acquire and retain clients.

Clients struggle to get an overview of the marketplace, stay organized and connect
with suitable, vetted coaches and digital resources.

Currently they need to follow multiple channels in order to book sessions, follow
and keep up to date, support and access exclusive content from their favorite
coaches in the personal development space.
THE SOLUTION A fully integrated 2-sided platform that allows vendors to expand and
retain their client base by increasing their visibility and integrate all the
tools they need to conduct business effectively.

In one consolidated place we bring their services, resources and events

in front of their target customers on our global marketplace.

On top of the sales that vendors generate on the Platform, Mindioo

shares a percentage of the profit in our performance based revenue
sharing program.

Clients accesses a wide array of coaches, advisors and content creators across
multiple categories on the global marketplace.

Follow, book 1:1 sessions and learn from your favorite coaches and advisors, on
one dynamic platform.

Unlike Patreon and similar platforms where you need to seek out creators one
by one to support and get access to their content, we offer access to majority of
their content via one subscription.
OUR PRODUCT

Vendor Client

Mindioo-hosted store front One subscription to keep up to date and gain access to
Add your services and digital products to our Global Marketplace exclusive content from all coaches and advisors
Gain exposure to your target customers, streamline your work and earn more Get matched to suitable coaches, services and resources
Business tool suite with Booking Management, Promotions, Payments Keep track of your sessions and learning journey on your
Fundraisers for your projects profile page.
Receive one-time donations Be part of a likeminded community
Sales & Vendor analytics Support your favorite coach or project via one-time
Community features, messaging, Polls, Chat donations
Decide which content you want to share for free. In return, Mindioo offers a 1:1 sessions and high-priced courses are bought separately
revenue sharing program for vendors on Mindioo´s global Marketplace.
WEBSITE
Currently being developed on Webflow
FIGMA FILE
MVP is currently at 20% completion.
REVENUE MODEL
Free trial for 7 days
Free trial for 7 days
Monthly Monthly
VENDOR CLIENT
Yearly 30% off Yearly 30% off

Free Free Premium

Premium Pro €9/Month
€19/Month €29/Month
All from Premium and:
Add unlimited paid All from Premium and:
All from Free and:
resources and services on Access to free content Access to exclusive content
the Marketplace Boosted profile and resources from Vendors
Advanced store front
1-page Mindioo-hosted Advanced analytics Organize your learning
Sales analytics Profile page with feed,
store front Email campaigns tracks
Booking Management chat, DM
Chat Fundraisers for your Access to live events such
Receive donations Personalized feed
Post in feed projects as roundtable discussions
7% transaction fee
Promotions Assessment track and summits
3 Admins 5% transaction fee of the
9% transaction fee income you earn on Mindioo Donate to, and follow your
24/7 e-mail support
1 Admin 10 Admins favorite coach
24/5 e-mail support 24/7 priority e-mail support Book 1:1 Sessions
Personalized onboarding
Revenue sharing program
TARGET MARKET US

Vendors in the area of Personal Development & Spirituality

Life Coaches
Spiritual and psychic advisors
Content creators & Influencers
Alternative therapists
Thought leaders
Holistic Practitioners
Healers
Solopreneurs
SME´s.

Clients

Men & Women looking for resources, services and community

features within personal development or spirituality
Target group: Men & Women aged 18-75
Target audience: Men & Women aged 35-55 in larger cities
Existing clients of our onboarded vendors
GTM STRATEGY 1/2
In the first phase, we focus on acquiring vendors and through their acquisition, their clients (B2B2C).
By doing so, Mindioo will curate a significant volume of vendor-generated, high-quality content to
then attract users at large to the platform.

Step 1:
Onboard a minimum of 30 beta testers.
Utilize the 90% of vendors who responded in our vendor
survey they are interested in the Mindioo product.

Step 2:
Execute a series of inbound marketing initiatives to serve three purposes:

Maximize the acquisition of coaches and content creators and their users in the United
States
Establish an online presence
Provide highly targeted, educational, and practical content about the benefits of a fully
integrated platform that solves their pain points.
GTM STRATEGY 2/2
Days 1-30:
Days 61-120:
Marketing strategy implementation​
Scaling and optimization

Days 31-60:
Inbound marketing strategy execution​

From marketing initiatives Marketing effectiveness

Earned media share of voice: 1.5 percent.​ Churn rate: 12 percent.​

Organic traffic to website: 50 percent.​ Vendor engagement score: 85 percent. ​
Organic traffic to the platform: 50 percent.​ CAC: TBD
Brand ambassador conversion rate: 10 percent.​ New paid vendors: TBD.​
Social media performance: 5 percent.
OPPORTUNITY

5% The life coaching industry is one of the fastest growing in the United States,
expected to grow at a CAGR of 5.08 percent from 2023 to 2028. ​

5.5% The global online psychic reading market has witnessed steady growth in recent
years and is expected to grow at a CAGR of 5.50 percent between 2023 and 2030.​

7% Rising stress and mental health issues is a growing​global health concern and the
global personal development market is expected to grow with a 7% CAGR till 2032.

34% US has 34% Market share of the Global Personal Development Market

6.9%
The self-awareness segment is anticipated to grow at CAGR of 6.9% from 2023 to
2030. The segment's growth is attributed to the growing recognition among
individuals of the significance of participating in self-awareness programs.
 Mindioo.com Simply. Mindvalley.com Aurahealth.io Coaching.com Heallist.com
COMPETITORS Coach

Vendor revenue sharing program

2-sided Platform with a global Marketplace

Donations to support your favorite coaches,

content creators and projects

Community, chat, feed, booking

management

Business Tools and a hosted store front with

listing of the vendors services, packages and
digital resources

Focuses exclusively on the areas of personal

and spiritual development

Access to all vendors exclusive content

through 1 subscription
MARKET SIZE
TAM

TAM United States Personal Development Market​

USD 11.87 Billion in 2024
(Global Personal Development Market USD
$11.87B 54.16 Billion)

SAM
SAM US Life Coaching Market USD 2.10 Billion
US Psychic Services Market 2024: USD 2.30
$4.40B Billion
Total USD 4.40 Billion
34200 Certified life coaches in US
94000 Psychic businesses in US
128200 businesses in total

xxM SOM
$300k
SOM
12 Months
90.000 businesses (70% of the 128.000 that
operates in the Mindioo niche and that pass our
vetting process
1000 Vendors onboarded (~1% of TAM)
USE OF FUNDS Pre-seed round in August 2024 round to reach our roadmap goals and pave
the way to the seed round of minimum $1M in Q2 2025.

$150 k

Operations
60% product
Marketing 5% 25% team
10% Developers - Take the
mvp to mmp and an Onboarding specialist &
advanced mlp solution Customer support
AI Implementations 1 x Founders minimum
Hosting monthly compensation

Team 5% operations
10% Marketing
25%
Product CRM system & business
60% Marketing tools
tools
Paid marketing
Legal & Compliance
Launch campaign
Insurance
REVENUES

Revenue

Year 1 $315k
Year 2 $1.85M
Year 3 $7,4
Year 4 $27,1 M
ROADMAP

Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25

UI/UX design Pre-launch marketing Incorporation Launch in UK Expand team Seed funding $1M
User surveys campaign Expand team Develop app Implement AI features Expand team
Initiate development of MVP Legal framework Launch MVP Expand platform Implement AI Features
3 Erasmus interns onboarded Onboard beta testers features 6000 Clients
High profile brand 1000 Vendors
ambassadors onboarded
Marketing launch
campaign
Public launch in US
JOB DESCRIPTION
LEAD SOFTWARE DEVELOPER

Requirements:
About the role:

Proven experience as a Leas Software Engineer or similar leadership role.

This is a Part-time, Freelance Consultant gig with immediate start date.
Experience from developing a Marketplace, open source
Interviews will be conducted Aug 30th-Sept 5th.
Strong background in SaaS development combined with technical ability to execute product iterations hands-on.
Knowledgeable in the Tech stack we use
We look for an experienced Lead Software Engineer with significant Start-up experience
Experience from either developing an AI powered Platform, Marketplace for services and digital products, Social
who can develop, advise and lead the way forward for our product in this initial phase.
Network or a Patreon like site for both Vendors and Individuals.
The ideal candidate will have a strong background in leading technical teams and product
Relevant education
development. We have partially developed our MVP and you will be an important part in
Team leadership skills
making sure our MVP is ready for testing and launch this autumn.
Good communication skills
Autonomous, driven and proactive
Tasks
Fluent in English

Coordinate daily tasks for the development team consisting of junior engineers
Tech stack:
Provide deep technical expertise and lead the technical strategy
We currently work with the following frameworks, tools, and languages:
Shape processes and our technical direction
Frontend: TypeScript, React.js, Angular, Java, json
Proactively manage technical debt
Backend: TypeScript/Node.js, NestJS
Alpha, Beta testing, iteration
Storage: Postgres, Redis
Hire, onboard, and coach new engineers
Infrastructure: AWS, Fastly
Oversee the technical aspects of the company, ensuring alignment with our strategic
goals.
Job Details:
Drive product development, from concept to deployment, ensuring high-quality and
Temporary Freelance Consultant position. This is not an employment contract.
timely delivery.
Part time, initially between 5-15h/week. Hours can change from month to month.
Contribute to the company's entrepreneurial spirit, actively participating in strategic
You need to be available around CET working hours
planning and decision-making.
Fully remote. If you´re located in Prague you can join our weekly meetups.
Collaborate with Management and other departments to align technology with business
Immediate start date
needs.
Act as the primary spokesperson for the company on technology matters.
Benefits:
Monitor Development speed and cost
Collaborate with an experienced, international team of serial entrepreneurs
Getting rid of blockers, identifying risks in advance
Experience to be part of the beginning of an International Start-up through the launch phase
Manage Security & Privacy
For the right candidate, possibility of this becoming a long term contract or full-time position
CONTACT

Mats Ridderström
CEO & Founder
+420 739878971
[email protected]
www.mindioo.com
linkedin.com/company/mindioo

This pitch deck is being sent only to investment professionals (as that term is
defined in article 19(5) of the Financial Services and Markets Act 2000 (Financial
Promotion) Order 2005 (“FPO”)) or to persons to whom it would otherwise be lawful
to distribute it. Accordingly, persons who do not have professional experience in
matters relating to investments should not rely on this pitch deck. The shares in
Mindioo will only be available to an investment professional (as defined above) or a
person who has provided written confirmation to the effect that he is an
investment professional within the meaning of article 19 of the FPO.