{"cells":[{"source":"<a href=\"https://www.kaggle.

com/code/amirmotefaker/instagram-
reach-analysis?scriptVersionId=185762246\" target=\"_blank\"><img align=\"left\"
alt=\"Kaggle\" title=\"Open in Kaggle\"
src=\"https://kaggle.com/static/images/open-in-kaggle.svg\"></a>","metadata":
{},"cell_type":"markdown"},{"cell_type":"markdown","id":"e2b2b039","metadata":
{"papermill":{"duration":0.013616,"end_time":"2024-06-
27T14:11:52.679129","exception":false,"start_time":"2024-06-
27T14:11:52.665513","status":"completed"},"tags":[]},"source":["# Introduction\
n","\n","- Instagram is one of the most popular social media applications today.
People using Instagram professionally are using it for promoting their business,
building a portfolio, blogging, and creating various kinds of content. As Instagram
is a popular application used by millions of people with different niches,
Instagram keeps changing to make itself better for content creators and users. But
as this keeps changing, it affects the reach of our posts which affects us in the
long run. So if content creator wants to do well on Instagram in the long run, they
have to look at the data of their Instagram reach. That is where the use of Data
Science in social media comes in. \n","\n","- I have been researching Instagram
reach for a long time. Every time I post on my Instagram account, I collect data
about how successful the post is after a week. This helps to understand how the
Instagram algorithm works. If you want to analyze the reach of your Instagram
account, you have to collect your data manually because there are some APIs, but
they don't work well. Therefore, it is better to collect your Instagram data
manually.\n","\n","- If you want to learn how to analyze Instagram reach using
Python, you can use the data I collected from my Instagram account. You can
download the dataset I used to analyze Instagram reach [here](https://statso.io/wp-
content/uploads/2022/10/archive.zip)."]},
{"cell_type":"markdown","id":"7723fff4","metadata":{"papermill":
{"duration":0.011112,"end_time":"2024-06-
27T14:11:52.70229","exception":false,"start_time":"2024-06-
27T14:11:52.691178","status":"completed"},"tags":[]},"source":["# Import
Libraries"]},{"cell_type":"code","execution_count":1,"id":"f805c6ce","metadata":
{"execution":{"iopub.execute_input":"2024-06-
27T14:11:52.727967Z","iopub.status.busy":"2024-06-
27T14:11:52.727495Z","iopub.status.idle":"2024-06-
27T14:11:56.773111Z","shell.execute_reply":"2024-06-
27T14:11:56.771931Z"},"papermill":{"duration":4.062008,"end_time":"2024-06-
27T14:11:56.776341","exception":false,"start_time":"2024-06-
27T14:11:52.714333","status":"completed"},"tags":[]},"outputs":[],"source":["import
pandas as pd\n","import numpy as np\n","import matplotlib.pyplot as plt\n","import
seaborn as sns\n","import plotly.express as px\n","from wordcloud import WordCloud,
STOPWORDS, ImageColorGenerator\n","from sklearn.model_selection import
train_test_split\n","from sklearn.linear_model import
PassiveAggressiveRegressor"]},{"cell_type":"markdown","id":"9a050a55","metadata":
{"papermill":{"duration":0.011211,"end_time":"2024-06-
27T14:11:56.799462","exception":false,"start_time":"2024-06-
27T14:11:56.788251","status":"completed"},"tags":[]},"source":["# Read Data"]},
{"cell_type":"code","execution_count":2,"id":"93d18150","metadata":{"execution":
{"iopub.execute_input":"2024-06-27T14:11:56.825076Z","iopub.status.busy":"2024-06-
27T14:11:56.824138Z","iopub.status.idle":"2024-06-
27T14:11:56.847844Z","shell.execute_reply":"2024-06-
27T14:11:56.846635Z"},"papermill":{"duration":0.039912,"end_time":"2024-06-
27T14:11:56.851028","exception":false,"start_time":"2024-06-
27T14:11:56.811116","status":"completed"},"tags":[]},"outputs":[],"source":["data =
pd.read_csv(\"/kaggle/input/instagram-data/Instagram data.csv\", encoding =
'latin1')"]},{"cell_type":"code","execution_count":3,"id":"3d3b2529","metadata":
{"execution":{"iopub.execute_input":"2024-06-
27T14:11:56.877525Z","iopub.status.busy":"2024-06-
27T14:11:56.876584Z","iopub.status.idle":"2024-06-
27T14:11:56.897902Z","shell.execute_reply":"2024-06-
27T14:11:56.896541Z"},"papermill":{"duration":0.038613,"end_time":"2024-06-
27T14:11:56.901354","exception":false,"start_time":"2024-06-
27T14:11:56.862741","status":"completed"},"tags":[]},"outputs":
[{"name":"stdout","output_type":"stream","text":[" Impressions From Home From
Hashtags From Explore From Other Saves \\\n","0 3920 2586
1028 619 56 98 \n","1 5394 2727
1838 1174 78 194 \n","2 4021 2085
1188 0 533 41 \n","3 4528 2700
621 932 73 172 \n","4 2518 1704
255 279 37 96 \n","\n"," Comments Shares Likes
Profile Visits Follows \\\n","0 9 5 162 35 2
\n","1 7 14 224 48 10 \n","2 11 1
131 62 12 \n","3 10 7 213 23
8 \n","4 5 4 123 8 0 \n","\n","
Caption \\\n","0 Here are some of the most important data visua... \n","1 Here
are some of the best data science project... \n","2 Learn how to train a machine
learning model an... \n","3 Here’s how you can write a Python program to
d... \n","4 Plotting annotations while visualizing your da... \n","\n","
Hashtags \n","0 #finance #money #business #investing #investme... \n","1
#healthcare #health #covid #data #datascience ... \n","2
#data #datascience #dataanalysis #dataanalytic... \n","3
#python #pythonprogramming #pythonprojects #py... \n","4
#datavisualization #datascience #data #dataana... \n"]}],"source":
["print(data.head())"]},{"cell_type":"markdown","id":"38316a9a","metadata":
{"papermill":{"duration":0.011504,"end_time":"2024-06-
27T14:11:56.924803","exception":false,"start_time":"2024-06-
27T14:11:56.913299","status":"completed"},"tags":[]},"source":["# Whether the
dataset contains null values or not"]},
{"cell_type":"code","execution_count":4,"id":"ccc11998","metadata":{"execution":
{"iopub.execute_input":"2024-06-27T14:11:56.95148Z","iopub.status.busy":"2024-06-
27T14:11:56.950974Z","iopub.status.idle":"2024-06-
27T14:11:56.965222Z","shell.execute_reply":"2024-06-
27T14:11:56.963808Z"},"papermill":{"duration":0.030434,"end_time":"2024-06-
27T14:11:56.968016","exception":false,"start_time":"2024-06-
27T14:11:56.937582","status":"completed"},"tags":[]},"outputs":[{"data":{"text/
plain":["Impressions 0\n","From Home 0\n","From Hashtags 0\
n","From Explore 0\n","From Other 0\n","Saves 0\
n","Comments 0\n","Shares 0\n","Likes 0\n","Profile
Visits 0\n","Follows 0\n","Caption 0\n","Hashtags
0\n","dtype: int64"]},"execution_count":4,"metadata":
{},"output_type":"execute_result"}],"source":["data.isnull().sum()"]},
{"cell_type":"code","execution_count":5,"id":"7770fbfd","metadata":{"execution":
{"iopub.execute_input":"2024-06-27T14:11:56.996172Z","iopub.status.busy":"2024-06-
27T14:11:56.994736Z","iopub.status.idle":"2024-06-
27T14:11:57.009837Z","shell.execute_reply":"2024-06-
27T14:11:57.008304Z"},"papermill":{"duration":0.033184,"end_time":"2024-06-
27T14:11:57.013292","exception":false,"start_time":"2024-06-
27T14:11:56.980108","status":"completed"},"tags":[]},"outputs":[],"source":["data =
data.dropna()"]},{"cell_type":"markdown","id":"7a91cd13","metadata":{"papermill":
{"duration":0.011704,"end_time":"2024-06-
27T14:11:57.037165","exception":false,"start_time":"2024-06-
27T14:11:57.025461","status":"completed"},"tags":[]},"source":["# Look at the
insights of the columns to understand the data type of all the columns:"]},
{"cell_type":"code","execution_count":6,"id":"da9ecac5","metadata":{"execution":
{"iopub.execute_input":"2024-06-27T14:11:57.06336Z","iopub.status.busy":"2024-06-
27T14:11:57.062849Z","iopub.status.idle":"2024-06-
27T14:11:57.089646Z","shell.execute_reply":"2024-06-
27T14:11:57.088096Z"},"papermill":{"duration":0.04346,"end_time":"2024-06-
27T14:11:57.09271","exception":false,"start_time":"2024-06-
27T14:11:57.04925","status":"completed"},"tags":[]},"outputs":
[{"name":"stdout","output_type":"stream","text":["<class
'pandas.core.frame.DataFrame'>\n","Int64Index: 119 entries, 0 to 118\n","Data
columns (total 13 columns):\n"," # Column Non-Null Count Dtype \n","---
------ -------------- ----- \n"," 0 Impressions 119 non-null
int64 \n"," 1 From Home 119 non-null int64 \n"," 2 From Hashtags 119
non-null int64 \n"," 3 From Explore 119 non-null int64 \n"," 4 From
Other 119 non-null int64 \n"," 5 Saves 119 non-null int64 \
n"," 6 Comments 119 non-null int64 \n"," 7 Shares 119 non-
null int64 \n"," 8 Likes 119 non-null int64 \n"," 9 Profile
Visits 119 non-null int64 \n"," 10 Follows 119 non-null int64 \n","
11 Caption 119 non-null object\n"," 12 Hashtags 119 non-null
object\n","dtypes: int64(11), object(2)\n","memory usage: 13.0+ KB\n"]}],"source":
["data.info()"]},{"cell_type":"markdown","id":"33f73b1f","metadata":{"papermill":
{"duration":0.011923,"end_time":"2024-06-
27T14:11:57.117249","exception":false,"start_time":"2024-06-
27T14:11:57.105326","status":"completed"},"tags":[]},"source":["# Analyzing
Instagram Reach\n","\n","- Let’s start with analyzing the reach of my Instagram
posts. \n","- I will first have a look at the distribution of impressions I have
received from home."]},
{"cell_type":"code","execution_count":7,"id":"98ef362d","metadata":{"execution":
{"iopub.execute_input":"2024-06-27T14:11:57.144145Z","iopub.status.busy":"2024-06-
27T14:11:57.143
63Z","iopub.status.idle":"2024-06-27T14:11:57.572911Z","shell.execute_reply":"2024-
06-27T14:11:57.571613Z"},"papermill":{"duration":0.446479,"end_time":"2024-06-
27T14:11:57.576329","exception":false,"start_time":"2024-06-
27T14:11:57.12985","status":"completed"},"tags":[]},"outputs":[{"data":{"image/
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1000x800 with 1 Axes>"]},"metadata":{},"output_type":"display_data"}],"source":
["plt.figure(figsize=(10, 8))\n","plt.style.use('fivethirtyeight')\
n","plt.title(\"Distribution of Impressions From Home\")\
n","#sns.distplot(data['From Home'])\n","sns.histplot(data['From Home'])\
n","plt.show()"]},{"cell_type":"markdown","id":"72c5033a","metadata":{"papermill":
{"duration":0.012688,"end_time":"2024-06-
27T14:11:57.602036","exception":false,"start_time":"2024-06-
27T14:11:57.589348","status":"completed"},"tags":[]},"source":["# Impression"]},
{"cell_type":"markdown","id":"66965081","metadata":{"papermill":
{"duration":0.01371,"end_time":"2024-06-
27T14:11:57.628704","exception":false,"start_time":"2024-06-
27T14:11:57.614994","status":"completed"},"tags":[]},"source":["- The impressions I
get from the home section on Instagram shows how much my posts reach my
followers. \n","\n","- Looking at the impressions from home, I can say it’s hard to
reach all my followers daily. \n","\n","- Now let’s have a look at the distribution
of the impressions I received from hashtags:"]},
{"cell_type":"code","execution_count":8,"id":"070dba3a","metadata":{"execution":
{"iopub.execute_input":"2024-06-27T14:11:57.657232Z","iopub.status.busy":"2024-06-
27T14:11:57.656109Z","iopub.status.idle":"2024-06-
27T14:11:58.074802Z","shell.execute_reply":"2024-06-
27T14:11:58.073372Z"},"papermill":{"duration":0.436237,"end_time":"2024-06-
27T14:11:58.077892","exception":false,"start_time":"2024-06-
27T14:11:57.641655","status":"completed"},"tags":[]},"outputs":[{"data":{"image/
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AASUVORK5CYII=\n","text/plain":["<Figure size 1000x800 with 1 Axes>"]},"metadata":
{},"output_type":"display_data"}],"source":["plt.figure(figsize=(10, 8))\
n","plt.title(\"Distribution of Impressions From Hashtags\")\
n","#sns.distplot(data['From Hashtags'])\n","sns.histplot(data['From Hashtags'])\
n","plt.show()"]},{"cell_type":"markdown","id":"3bd2d7a5","metadata":{"papermill":
{"duration":0.014107,"end_time":"2024-06-
27T14:11:58.105913","exception":false,"start_time":"2024-06-
27T14:11:58.091806","status":"completed"},"tags":[]},"source":["# Hashtag"]},
{"cell_type":"markdown","id":"13bbed8c","metadata":{"papermill":
{"duration":0.013432,"end_time":"2024-06-
27T14:11:58.13332","exception":false,"start_time":"2024-06-
27T14:11:58.119888","status":"completed"},"tags":[]},"source":["- Hashtags are
tools we use to categorize our posts on Instagram so that we can reach more people
based on the kind of content we are creating. \n","\n","- Looking at hashtag
impressions shows that not all posts can be reached using hashtags, but many new
users can be reached from hashtags. \n","\n","- Now let’s have a look at the
distribution of impressions I have received from the explore section of
Instagram:"]},{"cell_type":"code","execution_count":9,"id":"58b033ec","metadata":
{"execution":{"iopub.execute_input":"2024-06-
27T14:11:58.162527Z","iopub.status.busy":"2024-06-
27T14:11:58.162052Z","iopub.status.idle":"2024-06-
27T14:11:58.565052Z","shell.execute_reply":"2024-06-
27T14:11:58.563492Z"},"papermill":{"
duration":0.421664,"end_time":"2024-06-
27T14:11:58.568645","exception":false,"start_time":"2024-06-
27T14:11:58.146981","status":"completed"},"tags":[]},"outputs":[{"data":{"image/
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wNOI4COswOuEQAAAABJRU5ErkJggg==\n","text/plain":["<Figure size 1000x800 with 1
Axes>"]},"metadata":{},"output_type":"display_data"}],"source":
["plt.figure(figsize=(10, 8))\n","plt.title(\"Distribution of Impressions From
Explore\")\n","#sns.distplot(data['From Explore'])\n","sns.histplot(data['From
Explore'])\n","plt.show()"]},{"cell_type":"markdown","id":"9170a826","metadata":
{"papermill":{"duration":0.013818,"end_time":"2024-06-
27T14:11:58.597854","exception":false,"start_time":"2024-06-
27T14:11:58.584036","status":"completed"},"tags":[]},"source":["- The explore
section of Instagram is the recommendation system of Instagram. It recommends posts
to users based on their preferences and interests. \n","\n","- By looking at the
impressions I have received from the explore section, I can say that Instagram does
not recommend our posts much to the users. Some posts have received a good reach
from the explore section, but it’s still very low compared to the reach I receive
from hashtags.\n","\n","- Let’s have a look at the percentage of impressions I get
from various sources on Instagram:"]},
{"cell_type":"code","execution_count":10,"id":"8961bf60","metadata":{"execution":
{"iopub.execute_input":"2024-06-27T14:11:58.628848Z","iopub.status.busy":"2024-06-
27T14:11:58.628328Z","iopub.status.idle":"2024-06-
27T14:12:00.602276Z","shell.execute_reply":"2024-06-
27T14:12:00.600858Z"},"papermill":{"duration":1.993552,"end_time":"2024-06-
27T14:12:00.605702","exception":false,"start_time":"2024-06-
27T14:11:58.61215","status":"completed"},"tags":[]},"outputs":[{"data":{"text/
html":[" <script type=\"text/javascript\">\n"," window.PlotlyConfig =
{MathJaxConfig: 'local'};\n"," if (window.MathJax && window.MathJax.Hub &&
window.MathJax.Hub.Config) {window.MathJax.Hub.Config({SVG: {font: \"STIX-
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require.undef(\"plotly\");\n"," requirejs.config({\n"," paths: {\
n"," 'plotly': ['https://cdn.plot.ly/plotly-2.18.0.min']\n","
}\n"," });\n"," require(['plotly'],
function(Plotly) {\n"," window._Plotly = Plotly;\n"," });\n","
}\n"," </script>\n"," "]},"metadata":
{},"output_type":"display_data"},{"data":{"text/html":["<div>
<div id=\"076eb90e-c0ff-4075-84e7-0bf7ef4458e3\" class=\"plotly-graph-div\"
style=\"height:525px; width:100%;\"></div> <script
type=\"text/javascript\"> require([\"plotly\"], function(Plotly) {
window.PLOTLYENV=window.PLOTLYENV || {}; if
(document.getElementById(\"076eb90e-c0ff-4075-84e7-0bf7ef4458e3\")) {
Plotly.newPlot( \"076eb90e-c0ff-4075-84e7-0bf7ef4458e3\",
[{\"domain\":{\"x\":[0.0,1.0],\"y\":
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{},"output_type":"display_data"}],"source":["home = data[\"From Home\"].sum()\
n","hashtags = data[\"From Hashtags\"].sum()\n","explore = data[\"From
Explore\"].sum()\n","other = data[\"From Other\"].sum()\n","\n","labels = ['From
Home','From Hashtags','From Explore','Other']\n","values = [home, hashtags,
explore, other]\n","\n","fig = px.pie(data, values=values, names=labels, \n","
title='Impressions on Instagram Posts From Various Sources', hole=0.5)\
n","fig.show()"]},{"cell_type":"markdown","id":"9cae74cc","metadata":{"papermill":
{"duration":0.0144,"end_time":"2024-06-
27T14:12:00.635197","exception":false,"start_time":"2024-06-
27T14:12:00.620797","status":"completed"},"tags":[]},"source":["#### So the above
donut plot shows that almost 45 percent of the reach is from my followers, 33.6
percent is from hashtags, 19.2 percent is from the explore section, and 3.05
percent is from other sources."]},
{"cell_type":"markdown","id":"6a6a3de8","metadata":{"papermill":
{"duration":0.014793,"end_time":"2024-06-
27T14:12:00.66488","exception":false,"start_time":"2024-06-
27T14:12:00.650087","status":"completed"},"tags":[]},"source":["# Analyzing
Content\n","\n","- Let’s analyze the content of my Instagram posts. The dataset has
two columns, namely caption, and hashtags, which will help us understand the kind
of content I post on Instagram.\n","\n","- Let’s create a wordcloud of the caption
column to look at the most used words in the caption of my Instagram posts:"]},
{"cell_type":"code","execution_count":11,"id":"d3d3fa22","metadata":{"execution":
{"iopub.execute_input":"2024-06-27T14:12:00.696394Z","iopub.status.busy":"2024-06-
27T14:12:00.695875Z","iopub.status.idle":"2024-06-
27T14:12:01.159627Z","shell.execute_reply":"2024-06-
27T14:12:01.158221Z"},"papermill":{"duration":0.490036,"end_time":"2024-06-
27T14:12:01.169672","exception":false,"start_time":"2024-06-
27T14:12:00.679636","status":"completed"},"tags":[]},"outputs":[{"data":{"image/
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n","text/plain":["<Figure size 960x800 with 1 Axes>"]},"metadata":
{},"output_type":"display_data"}],"source":["text = \" \".join(i for i in
data.Caption)\n","stopwords = set(STOPWORDS)\n","wordcloud =
WordCloud(stopwords=stopwords, background_color=\"white\").generate(text)\
n","plt.style.use('classic')\n","plt.figure( figsize=(12,10))\
n","plt.imshow(wordcloud, interpolation='bilinear')\n","plt.axis(\"off\")\
n","plt.show()"]},{"cell_type":"markdown","id":"e0bae9d3","metadata":{"papermill":
{"duration":0.020317,"end_time":"2024-06-
27T14:12:01.212675","exception":false,"start_time":"2024-06-
27T14:12:01.192358","status":"completed"},"tags":[]},"source":["- Let’s create a
wordcloud of the hashtags column to look at the most used hashtags in my Instagram
posts:"]},{"cell_type":"code","execution_count":12,"id":"310956c7","metadata":
{"execution":{"iopub.execute_input":"2024-06-
27T14:12:01.258236Z","iopub.status.busy":"2024-06-
27T14:12:01.25704Z","iopub.status.idle":"2024-06-
27T14:12:01.681819Z","shell.execute_reply":"2024-06-
27T14:12:01.680354Z"},"papermill":{"duration":0.455116,"end_time":"2024-06-
27T14:12:01.689147","exception":false,"start_time":"2024-06-
27T14:12:01.234031","status":"completed"},"tags":[]},"outputs":[{"data":{"image/
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BFh5eCvsMIKK6ywwgorrLDCHxH+/yIxpkRpNzLtAAAAAElFTkSuQmCC\n","text/plain":["<Figure
size 960x800 with 1 Axes>"]},"metadata":{},"output_type":"display_data"}],"source":
["text = \" \".join(i for i in data.Hashtags)\n","stopwords = set(STOPWORDS)\
n","wordcloud = WordCloud(stopwords=stopwords,
background_color=\"white\").generate(text)\n","plt.figure( figsize=(12,10))\
n","plt.imshow(wordcloud, interpolation='bilinear')\n","plt.axis(\"off\")\
n","plt.show()"]},{"cell_type":"markdown","id":"7bdac6df","metadata":{"papermill":
{"duration":0.027519,"end_time":"2024-06-
27T14:12:01.745709","exception":false,"start_time":"2024-06-
27T14:12:01.71819","status":"completed"},"tags":[]},"source":["# Analyzing
Relationships\n","\n","- Let’s analyze relationships to find the most important
factors of our Instagram reach. It will also help us in understanding how the
Instagram algorithm works.\n","\n","- Let’s have a look at the relationship between
the number of likes and the number of impressions on my Instagram posts:"]},
{"cell_type":"code","execution_count":13,"id":"22b29a73","metadata":{"execution":
{"iopub.execute_input":"2024-06-27T14:12:01.801302Z","iopub.status.busy":"2024-06-
27T14:12:01.800381Z","iopub.status.idle":"2024-06-
27T14:12:03.745956Z","shell.execute_reply":"2024-06-
27T14:12:03.744541Z"},"papermill":{"duration":1.976662,"end_time":"2024-06-
27T14:12:03.749149","exception":false,"start_time":"2024-06-
27T14:12:01.772487","status":"completed"},"tags":[]},"outputs":[{"data":{"text/
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x=\"Impressions\",\n"," y=\"Likes\", size=\"Likes\",
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and Impressions\")\n","figure.show()"]},
{"cell_type":"markdown","id":"47cb943e","metadata":{"papermill":
{"duration":0.026219,"end_time":"2024-06-
27T14:12:03.803747","exception":false,"start_time":"2024-06-
27T14:12:03.777528","status":"completed"},"tags":[]},"source":["- There is a linear
relationship between the number of likes and the reach I got on Instagram. \n","\
n","- Let’s see the relationship between the number of comments and the number of
impressions on my Instagram posts:"]},
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x=\"Impressions\",\n"," y=\"Comments\", size=\"Comments\",
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and Total Impressions\")\n","figure.show()"]},
{"cell_type":"markdown","id":"76c6418b","metadata":{"papermill":
{"duration":0.027353,"end_time":"2024-06-
27T14:12:04.000211","exception":false,"start_time":"2024-06-
27T14:12:03.972858","status":"completed"},"tags":[]},"source":["- It looks like the
number of comments we get on a post doesn’t affect its reach. \n","\n","- Let’s
have a look at the relationship between the number of shares and the number of
impressions:"]},
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x=\"Impressions\",\n"," y=\"Shares\", size=\"Shares\",
trendline=\"ols\", \n"," title = \"Relationship Between Shares
and Total Impressions\")\n","figure.show()"]},
{"cell_type":"markdown","id":"e03e26e6","metadata":{"papermill":
{"duration":0.028397,"end_time":"2024-06-
27T14:12:04.204098","exception":false,"start_time":"2024-06-
27T14:12:04.175701","status":"completed"},"tags":[]},"source":["- There is a linear
relationship between the number of times my post is saved and the reach of my
Instagram post. \n","\n","- Let’s have a look at the correlation of all the columns
with the Impressions column:"]},
{"cell_type":"code","execution_count":16,"id":"3829249d","metadata":{"execution":
{"iopub.execute_input":"2024-06-27T14:12:04.261562Z","iopub.
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27T14:12:04.231779","status":"completed"},"tags":[]},"outputs":
[{"name":"stdout","output_type":"stream","text":["Impressions 1.000000\
n","From Explore 0.893607\n","Follows 0.889363\n","Likes
0.849835\n","From Home 0.844698\n","Saves 0.779231\n","Profile
Visits 0.760981\n","Shares 0.634675\n","From Other 0.592960\
n","From Hashtags 0.560760\n","Comments -0.028524\n","Name:
Impressions, dtype: float64\n"]}],"source":["correlation = data.corr()\
n","print(correlation[\"Impressions\"].sort_values(ascending=False))"]},
{"cell_type":"markdown","id":"447eedb1","metadata":{"papermill":
{"duration":0.027802,"end_time":"2024-06-
27T14:12:04.330865","exception":false,"start_time":"2024-06-
27T14:12:04.303063","status":"completed"},"tags":[]},"source":["- So we can say
that more likes and saves will help you get more reach on Instagram. \n","\n","-
The higher number of shares will also help you get more reach, but a low number of
shares will not affect your reach either."]},
{"cell_type":"markdown","id":"c9001628","metadata":{"papermill":
{"duration":0.026934,"end_time":"2024-06-
27T14:12:04.385348","exception":false,"start_time":"2024-06-
27T14:12:04.358414","status":"completed"},"tags":[]},"source":["# Analyzing
Conversion Rate\n","\n","- In Instagram, conversation rate means how many followers
you are getting from the number of profile visits from a post. \n","\n","- The
formula that you can use to calculate conversion rate is (Follows/Profile Visits) *
100. Now let’s have a look at the conversation rate of my Instagram account:\n"]},
{"cell_type":"code","execution_count":17,"id":"1cddfb7a","metadata":{"execution":
{"iopub.execute_input":"2024-06-27T14:12:04.444165Z","iopub.status.busy":"2024-06-
27T14:12:04.442599Z","iopub.status.idle":"2024-06-
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27T14:12:04.449901Z"},"papermill":{"duration":0.042042,"end_time":"2024-06-
27T14:12:04.454866","exception":false,"start_time":"2024-06-
27T14:12:04.412824","status":"completed"},"tags":[]},"outputs":
[{"name":"stdout","output_type":"stream","text":["41.00265604249668\n"]}],"source":
["conversion_rate = (data[\"Follows\"].sum() / data[\"Profile Visits\"].sum()) *
100\n","print(conversion_rate)"]},
{"cell_type":"markdown","id":"3674d4a3","metadata":{"papermill":
{"duration":0.026904,"end_time":"2024-06-
27T14:12:04.509994","exception":false,"start_time":"2024-06-
27T14:12:04.48309","status":"completed"},"tags":[]},"source":["- So the
conversation rate of my Instagram account is 31% which sounds like a very good
conversation rate. \n","\n","- Let’s have a look at the relationship between the
total profile visits and the number of followers gained from all profile
visits:"]},{"cell_type":"code","execution_count":18,"id":"707ea6d4","metadata":
{"execution":{"iopub.execute_input":"2024-06-
27T14:12:04.569277Z","iopub.status.busy":"2024-06-
27T14:12:04.568779Z","iopub.status.idle":"2024-06-
27T14:12:04.657729Z","shell.execute_reply":"2024-06-
27T14:12:04.656333Z"},"papermill":{"duration":0.121702,"end_time":"2024-06-
27T14:12:04.66068","exception":false,"start_time":"2024-06-
27T14:12:04.538978","status":"completed"},"tags":[]},"outputs":[{"data":{"text/
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