Lesson 6- Communication Aids and Strategies  if presenting on your own, you should clarify your

personal objectives; if speaking for and in behalf of

an organization, you should look at your
A. KINDS OF COMMUNICATTION STRATEGIES organization’s vision, mission, and goals.

Classification of objectives or goals:

What is Communication Strategy? ✘ General

 it is the blueprint or plan  general purpose is a broad indication of what you

 it maps the hows to conveying a message are trying to acconplish
 it is designed to help people to communicate
✘ Specific
effectively and accomplish individual or
organizational objectives  specific objectives describe the outcome you are
 it is also defined as the choice of the most useful seeking
objectives of communication, and recognition of a
Examples:
particular brand and its strategies in terms of
attitude ✘ Vague

 I want to collect some donations in this meeting.

 I want to get my manager’s support for my idea.
KINDS OF COMMUNICATION STRATEGIES
✘ Specific
1. Verbal communication strategy
 I want to collect at least P500 from each person in
- can either be written and oral communication
this meeting.
a) Written communication  I want my manager to give me one day per week and
the help of a secretary to develop my idea.
 comprises e-mails, chat, fax messages, and text
messages 2. Audiences

b) Oral communication  identify your target audience whom you need to

communicate with to achieve your personal or
 may involve phone calls, video chats, aside from
organizational goal or objectives.
face-to-face conversation
Questions to ask:
2. Non-verbal communication strategy
a) Who are the key audience members?
 is more on visual cues such as facial reactions, body
language, voice tone, and the physical distance b) How much do they know?
between communicators
c) What do they want to know?
Examples:
d) What are their personal preferences?
✘ Shaking hands
e) Which demographic characteristics are significant?
✘ Patting the back
f) What size is the group?
✘ Eye contact
g) What are the audiences’ attitude?
3. Visual communication strategy
3. Messages
- provides documentation in school and in workplaces.
 communication is all about storytelling; thus; thus,
Examples: always use an interesting narrative, human interest
stories, and imagery
✘ Signages
 Adler, et al. (2012) suggest that you develop the
✘ Memoranda thesis statement. A thesis statement is the central or
key idea; it is a single sentence that summarizes
✘ Illustrations your message.
✘ Webpages Examples:
✘ Graphic designs ✘ Investing now in a new system will save us money in the
long run.

✘ Advertising on our website will boost your sales.

B. FACTORS TO CONSIDER IN DEVELOPING A
COMMUNICATION STRATEGY ✘ You don’t have to accept sexual harassment.
1. Objectives

 communication strategy should be aligned closely to

your individual or organizational plan.
4. Context
  influences what you say or how you say it. Self-assessment questions (Adler, et al., 2012)

Example: a) Was each point or claim that I made supported by at least

one piece of verbal and/or visual support?
✘ If others are speaking as part of your program, you need to
take them into account b) Did each piece of supporting material make my claims
more clear, interesting, and persuasive?
“I had originally planned to discuss the technical aspects of
our new express delivery system, but I think Carol has covered c) Did I use a variety of verbal support (definitions, examples,
them pretty thoroughly. stories, Statistics, and comparisons) to add impact to my
presentation?
✘ If you’re presenting a new budget proposal just after a
company has suffered a major financial loss, you should be d) Did my visuals (charts, graphs, photos, videos, etc.) make
prepared to show how your budget will cut costs (Adler, et al., my points more clear, interesting, and persuasive>
2012).
-Did I present visuals in a way that contributed to my
5. Tools and Activities effectiveness?

 identify the most appropriate tools and activities to -Did I look at my audience, not at the visuals, while
be used in communicating the messages to the speaking?
audience.
-Did I display visuals only when discussing them?
Example:
e) Did I practice using all technology (eg.,computers,
a) Tables projectors) to make sure it operated smoothly in the venue
where I spoke?
b) Diagrams
f) Did I present information honestly and accurately to
c) Graphs
support my claims?
d) Visual aids (objects and models, photographs, charts,
g) Were the complexity and sophistication of materials I cited
pictograms, videos, Posters, handouts)
appropriate for my audience and topic?
PITFALLS OF COMPUTERIZED DESIGN PROGRAMS
h) Did I cite the sources of my supporting material when
a) Poorly conceived messages, appropriate?

b) Design over content, and

c) Overly complex presentations

GUIDELINES IN PRESENTATION SOFTWARE (ADLER, ET AL,

2012)

a) Be sure you have a reason for using a visual aid.

b) Keep your slide shows brief.

c) Match the sophistication of your visuals to your audience.

d) Make sure the visual is large enough to see.

e) Keep the design of your visuals simple.

f) Use only a few words (in each slide).

g) Use only horizontal printing.

h) Label all items for clear identification.

i) Display a visual only while you are discussing it.

j) Practice using your visuals.

6. Resources and Time

 ensure the availability of the resources and set an

expected timescale for your communication
strategy.
 remember to check if the equipment that you will
use are ready and working.be mindful ofthe time
alloted for you.

7. Evaluation