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    Survey research

    Uploaded by

    Lorie

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    © All Rights Reserved
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    Survey research

    Uploaded by

    Lorie
    1 views1 page

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    © © All Rights Reserved

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    Download as docx, pdf, or txt
    1 views1 page

    Survey research

    Uploaded by

    Lorie

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Survey research

    Survey research involves collecting data from a sample of


    participants using standardized questionnaires or interviews.
    These survey questions are closed-ended, meaning they involve
    multiple-choice, single-select, or Likert scales, which asks users to
    rate responses on a numbered scale. Survey research aims to
    gather insights about how participants perceive or engage with a
    particular topic. When done at scale and through careful
    representational sampling, these results can be extrapolated across
    the larger population.

    For example, if you wanted to conduct a survey to assess customer


    satisfaction, you might design a questionnaire soliciting feedback
    about product features, ease of use, and overall user experience.
    You could target the survey to a representative subset of the
    audience that had used the feature at some point and deliver it via
    push notifications or email. This could be used to create
    percentages, averages, and correlations that reflect how users feel
    about the new feature.

    Perhaps certain demographics used the feature more frequently


    than others, and may respond to marketing built around it. This sort
    of actionable insight would only be possible via survey research.

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