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CSR - Apple

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109 views10 pages

CSR - Apple

...................

Uploaded by

divya siapni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CSR INITIATIVES TAKEN BY APPLE

TABLE OF

CONTENT
Introduction to CSR at Apple
Environmental Sustainability Initiatives
Product and Packaging Sustainability
Apple’s Human Rights Commitment
Governance and Transparency in CSR
Challenges and Future Goals

Presented By: Divya Sipani (010)


Sanskriti Pankaj (075)
Harsh Tiwari (088)
COMPANY
PROFILE
Founded: April 1, 1976
Founders: Steve Jobs, Steve Wozniak, Ronald Wayne
Headquarters: Cupertino, California, USA
CEO: Tim Cook (since 2011)

Industry: Technology
Products:
- Hardware: iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV
- Software: iOS, macOS, watchOS, tvOS, iCloud
- Services: Apple Music, Apple TV+, Apple Pay, App Store, iCloud, Apple Arcade

Revenue (2023): $383 billion (approx.)

Mission: "To bring the best user experience to its customers through innovative hardware, software, and services."

Key Values: Innovation, privacy, environmental sustainability, and quality.


Corporate Social Responsibility (CSR) is a business
model where companies integrate social, environmental,
and ethical concerns into their operations and
stakeholder interactions. It goes beyond profit-making,
aiming to positively impact society and the
environment. CSR initiatives often include
sustainability efforts, ethical labor practices, community
engagement, and philanthropy. By adopting CSR,
companies contribute to societal goals, such as reducing
carbon footprints, promoting fair trade, and supporting
local communities. In turn, this can enhance a
company's reputation, foster customer loyalty, and
drive long-term business success while addressing global
challenges like climate change and social inequality.
Environmental Sustainability Initiatives
Carbon Neutrality: Apple aims to be 100% carbon neutral across its entire supply chain and products by
2030. It has already achieved carbon neutrality for its corporate operations.

Renewable Energy: Apple powers its global facilities with 100% renewable energy, including solar and wind
power, and encourages its suppliers to adopt renewable energy practices.
Recycling and Materials: The company uses recycled materials in products, such as recycled aluminum in
MacBooks and recycled rare earth elements in iPhones. Apple’s **Daisy** robot disassembles iPhones to
recover valuable materials for reuse.

Product Longevity: Apple focuses on designing long-lasting products that are energy-efficient, upgradable,
and repairable, reducing the need for frequent replacements.

Packaging and Resource Efficiency: Apple’s packaging is made with recyclable or renewable materials, and
the company has reduced plastic use by 75% since 2015.
These efforts reflect Apple’s commitment to reducing its carbon footprint and driving innovation toward a
more sustainable future.
Apple’s Human Rights Commitment
Human Rights Policy:
Apple has a clear stance on human rights, embedded within its operations and
supply chain. In 2020, Apple introduced its Human Rights Policy, which
commits to respecting internationally recognized human rights standards, such
as the UN Guiding Principles on Business and Human Rights. Apple takes a
strong position on freedom of expression and privacy, often standing against
government pressures to compromise user privacy.

Examples of Human Rights in Practice:


Apple's Supplier Code of Conduct ensures that no forced labor, human
trafficking, or inhumane treatment occurs within its supply chain. In China,
Apple faced scrutiny regarding labor conditions in factories like Foxconn.
Since then, Apple has taken steps to improve working conditions, including
monitoring overtime and ensuring fair wages. Additionally, the company has
been recognized by Amnesty International for its efforts in addressing issues
around labor rights in supplier factories, although challenges remain,
particularly in regions with less stringent labor laws.
Governance and Transparency in CSR
Apple’s ESG Reporting and Transparency:
Apple provides detailed Environmental, Social, and Governance (ESG) reports
annually, highlighting its commitment to sustainability, employee welfare, and
ethical practices. The company’s 2023 ESG report showcases progress in
reducing carbon emissions, improving recycling practices, and fostering
diversity. Apple’s transparency extends to the full disclosure of environmental
impacts of its products, including energy efficiency, use of recycled materials,
and product lifecycle management.

Third-Party Audits and Corporate Governance:


Apple’s CSR policies are reinforced through independent, third-party audits of
its suppliers. For instance, the company undergoes regular reviews by
organizations like the Responsible Business Alliance (RBA), ensuring that its
supply chain adheres to environmental and labor standards. Apple's corporate
governance structure includes a dedicated Environmental, Policy, and Social
Initiatives team led by Lisa Jackson. This team reports directly to the board,
ensuring alignment of CSR goals with broader corporate objectives, such as
climate change initiatives and workforce diversity.
Challenges and Future Goals
Challenges in Achieving CSR Goals:
Apple faces significant challenges, especially in managing its complex global
supply chain. The company has been scrutinized for labor practices in supplier
factories, especially in regions like China. A report by The Guardian (2020)
highlighted Apple’s efforts to address forced labor concerns in its supply chain.
However, ensuring all suppliers meet Apple’s strict environmental and ethical
standards remains a challenge, particularly in sourcing conflict-free minerals.

Future Initiatives:
Apple is committed to becoming a fully circular company, aiming for zero-
waste factories by 2030. Their efforts include using 100% recycled aluminum in
products like the MacBook Air and sourcing recycled rare earth elements for
iPhone components. Apple also continues to work on carbon-neutral product
designs and reducing water consumption in manufacturing. Moreover, their
diversity initiatives focus on creating a more inclusive workplace and
supporting underrepresented groups through programs like Apple’s Racial
Equity and Justice Initiative.
Conclusion
Summary of Apple’s CSR Efforts:
Apple has demonstrated a robust commitment to CSR, significantly reducing its
carbon footprint, advancing recycling technologies, and improving supplier
accountability. Through transparent reporting and governance structures, Apple
is leading the way in responsible business practices within the tech industry.

Long-term Value of CSR for Sustainable Growth:


Apple’s investments in CSR not only benefit the environment and society but
also enhance its brand reputation and customer loyalty. By aligning CSR with
long-term business strategies, Apple ensures sustainable growth, reinforcing its
market leadership.

Apple’s Leadership in CSR:


Apple’s pioneering work in creating closed-loop supply chains and reducing
environmental impacts sets a benchmark for the tech industry. Their ongoing
commitment to diversity, ethical supply chains, and innovative recycling
processes positions them as a leader in CSR, with a global influence on
sustainable business practices.
THANK
YOU

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